2010 product line Hand-built wheel systems made in Eugene, Oregon USA www.rolfprima.com 3 2 about us A break-out year Work is work and fun is fun. It’s a rare If you are ever passing through Eugene, you'd like to share? Send it to us. We with more to come case when you can truthfully say the two give us a call. We will be happy to give love hearing about where our wheels together in the same sentence. When you a tour and show you why we have have been and what they’ve done. What began as a curious engineer’s we are working on wheels that we want the best wheels. Have a story or an epic infatuation with improving the established to ride and race, work and fun merge. bicycle wheel in the early 1980s continues Whether we’re doing design, testing or to grow with our 2010 wheel line. Rolf assembly, we know that the wheel we Dietrich created the revolutionary paired are working on might be ridden by a pro spoke technology that changed the way at Kona, in the Classics in Europe or by people think about bicycle wheels. That one of us on a rainy winter commute. spirit of curiosity and ingenuity continues. That frames all decisions. If we wouldn't at Rolf Prima today. ride it why would we expect anyone else to? Our wheels have long been a staple for the serious road racer and triathlete. Day in We hand build wheels in our Eugene, and day out, we are asked “when are you Oregon facility that are demanded going to make a…?” Well, in 2010, we are by weekend warriors to professional expanding our horizons with introductions cyclists from all over the world. Our in track, town, cyclocross and women’s professional triathletes and cycling specific wheels. teams rely on the superior performance of Rolf Prima wheels for their success. While some things change, what matters We know all of our customers demand as most stays the same. Rolf Prima still much from our wheels as our athletes do, hand-builds all wheels in Eugene, Oregon which is why every wheel we build gets with a team that lives cycling. Whether it is the same level of attention. Hand building commuting, touring, racing or triathlon, we is expensive but we do it because it's the at Rolf Prima are all about wheels. best way to do it. This is where we have earned our reputation for attention to From the team at Rolf Prima – Happy 2010 detail. We have always and will continue and stay tuned for even more. May the road to put function above form and testing rise to meet you. May the sun shine warmly above marketing. upon your face. May flat tires avoid you. As for the wind – if it is not at your back, don’t worry. You are riding Rolf Prima wheels. 5 olf olf R 200 lbs 150 lbs 180 lbs 160 lbs 190 lbs 230 lbs
...... Builder’same Dauphine. Elan. Elan RS ustomA C Fr achAppro to wheels bicycle frame builders Just as custom to thickness wall and lengths tube vary properties optimize strength-to-weight riders, Rolf Prima for various size varies the component specifications on Vigor and Elan wheel models to to better match wheel performance range of the various needs of a broad cyclists. This allows lighter riders to riders ride lighter wheels and heavier to to get wheels more appropriate their size and needs. orVisit our website www.rolfprima.com about more learn to today us call best is model what and wheels Prima style. suited for your needs and riding Recommended weight limits Vigor SL. Vigor. Vigor RS
etter etter Technology B are just the beginning. Paired spokes and have patents We have developed that, while harder for other technologies bit as revolutionary as to see, are every work We know that they paired spokes. do too and other companies license because some them from us. etter Built Better today are wheels sold Most bicycle For run-of-the-mill built using machines. work, but to build a wheels this can with uniform tensions, truly light wheel match the skill of human you just can’t is carefully Rolf Prima wheel hands. Every a painstaking build hand-built using enables our wheels to process that need for run true longer – without the period.” constant attention or a “break-in —
a rim P
Nylon Insert olf olf 2 2mm spoke M2.3 x 56 TPI Difference The R to think of Rolf Prima as It may seem odd e side, but we do. W having a traditionalist over marketing and believe in technology production levels. It is build quality over spokes and our other more than paired to every It is our attention technologies. process. From hand building aspect of the treating every to answering the phone to – that's customer as our only customer the Rolf Prima difference. JIS Bicycle Standard R0.5 R0.5
4.7 4.6 3.5
2.3 4.6
Counterbore 1.5 5
2 Nylon Insert 5.5 3.5
15
Notes: 1. Anodized : Black 1.8 **Modified** Imagine a very flexible rim using 10 evenly spaced spokes. It is easy to see how the using 10 evenly spaced spokes. It is easy to see how Imagine a very flexible rim and the rim is too flexible to resist the unbalanced left rim will not run true because rim tensioned spokes. With conventional lacing, the right pulling forces under the more spokes need to be used or the spoke tensions needs to be stiffer (heavier), need to be lowered. All have negative consequences. Imagine that same rim with 10 paired spokes. The paired spokes balance the left and right forces so the wheel runs true. As spoke counts go down, everyone else has to use heavier rims. Not us.
° Fewer spokes and lighter rims = lighter wheels. It also means better aerodynamic Rolf Prima wheels can performance (check out www.rolfprima.com). Another bonus? as wheels our truing problems have don't we because tension spoke be built with higher others do when using lighter rims. only Rolf Prima While other companies license some of our patented technology, build the highest performing wheels combine all of our proprietary techniques to wheels available. ired spokes paired in for. Paired spoking is when the spokes meet at the rim This is what we are known spokes are evenly spaced. Tensioned spokes pull pairs. In conventional wheels the are hub, but also outward toward the flanges. When spokes not only down toward the and right pulling forces are neutralized. If using conventional paired at the rim, these left the try to pull low spoke count wheels out of true. Pairing lacing, these lateral forces spokes on lighter rims than anyone. Anyone. spokes allows us to use fewer ° 4 6 7 AERODYNAMICS The Hidden Technology which wheel is best for you? Carbon TT Carbon TdF58 Carbon TdF38 Vigor SL Vigor Vigor RS Élan Élan RS Dauphine Echelon SL Echelon Aspin SL Aspin Track cROSS Tandem Rolf Prima builds the FASTEST wheels – wind tunnel testing confirms it. Weight is only part of the equation. Durability, aerodynamics, stiffness and strength are (women’s) also big factors in choosing a wheel. Below is a sample of the other patented design Fitness riding Since all cyclists must overcome air resistance created by forward motion and wind, technologies that combine to give Rolf Prima wheel systems their superior performance. how fast you can ride is dependent on how efficient you are in lowering air resistance. Race Training Wheels play a significant role in lowering air resistance of the rider. Our Paired Spoke Differential Flange Diameter™ – Transmits drive torque in the rear ° wheel across both flanges to increase the number of pulling spokes. Racing Technology combined with internal nipples and use of fewer spokes means that Rolf Prima wheels create less drag. Don't believe it? Visit: www.rolfprima.com to see how > Time Trials ™ Rolf Prima wheels beat the competition. Dish Reducing Design – Reduces the dish of the drive side spokes > Triathlon events ° increasing stiffness. > Road Racing
> Crits ° Jacketed Nipple Design™ – Moves the spoke bend away from the high stress areas increasing spoke life. Cyclocross
Track Self-Aligning Nipple™ – Allows the nipple to rotate in a ball and socket Light touring ° configuration to minimize bending in the spoke. Increases spoke life. Commuting
The Result With all of these technologies combined, Rolf Prima builds wheels with Riding conditions qualities once considered mutually exclusive: paired spokes, fewer > Everyday use spokes, lighter rims, higher spoke tensions, and greater stiffness. > Rough Terrain
> Rolling to flat
> Lots of climbing
Rolf Prima wheels are designed for many different uses. the above chart is A guide to help assist in wheel selection. Appropriate wheel may vary depending on riding needs
Each Rolf Prima wheel system orbits around 1. TdF 4.4 3. ST 2.2 Front: CNC machined, wide machined flanges, Front: Forged and machined shell, Medium wide flange spacing one of four proprietary hub platforms. Strength, ABI Enduro bearings, USA made rear: Forged and machined shell, Alloy freehub body, stiffness and reliability contribute substantially Rear: CNC machined, Titanium freehub body, Machined flanges, Machined flanges abi Enduro bearings, USA made to long-term durability. 4. ST 1.2 2. TdF 3.4 Front: Forged and machined shell, standard flange spacing Front: CNC machined, wide flange, ABI Enduro bearings, USA made rear: Forged and machined shell, Alloy freehub body Rear: CNC machined, Titanium freehub body, Machined flanges, abi Enduro bearings, USA made 8 9 Low spoke count, grouped in pairs with internal nipples – the best way to Clincher model option increase aerodynamic performance in a bicycle wheel. Only Rolf Prima can give you this without compromising weight or stiffness.
The Carbon TT wheel system is the The Carbon TdF58 is a deep-section, lowest spoke count wheelset available. carbon wheelset designed with flat out It’s the ultimate weapon for serious speed in mind. With 12 spokes in the front triathletes and road time trials. and rear wheel, this aerodynamic wheel is the ideal all around choice for road racers lowest production wire spoke count and triathletes. ° wheels ever: 10F/ 12R** ° Our most aerodynamic carbon wheelset ° Very Low spoke count 12F/ 12R ° tubular 58mm carbon rim ° 58mm carbon rim available in tubular and ° tdF4.4 Hubset with titanium freehub body clincher with alloy brake sidewall and Titanium QRs ° tdF4.4 Hubset with titanium freehub body ° available in Shimano/ SRAM and and Titanium QRs Campagnolo compatible ° available in Shimano/ SRAM and ° Ceramic bearing upgrade available Campagnolo compatible ° 1315gm ° Ceramic bearing upgrade available **UCI requires a minimum of 12 spokes in front wheels tubular: 1330gm; Clincher: 1780g for mass start events ° Land Rover – Orbea Team
10 11 Clincher model option Jarrod Shoemaker Heather Wurtele Hunter Kemper
Updated for 2010. The Carbon TdF38 is a mid-section carbon tubular that delivers exceptional lightweight aerodynamic performance to riders who want an extremely fast wheel that’s strong, stiff and feathery light.
ultimate combination of lightweight and ° aero performance ° low spoke count 14F/ 16R 38mm carbon rim available in tubular and ° clincher with alloy brake sidewall new – Now with TdF4.4 Hubset with ° titanium freehub body and Titanium QRs available in Shimano/ SRAM and ° Campagnolo compatible ° Ceramic bearing upgrade available ° tubular: 1185gm; Clincher: 1695gm Photo: JP W ilson Photo: Chris M illiman Photo: W ayne D anforth Photo: B rian Hodes 12 13 Three different Vigor wheels for three different rider types. The Vigor revolutionized the aerodynamic wheel category and still dominates it.
The Vigor SL is faster than many carbon Time trials, road races, crits – The Vigor's wheels that have deeper rims and bigger combination of light weight, stiffness and extreme price tags. It was developed for serious speed make it the best all around wheel available. riders seeking aero performance with low rotational weight. It rivals the weight of lowest spoke count alloy clincher available: ° 14F/ 16R many climbing category wheels. ° 34mm clincher alloy rim ° lowest spoke count alloy clincher ° tdF3.4 Hubset with titanium freehub body available: 14F/ 16R with lightest bladed and steel QRs spoke around ° available in Shimano/ SRAM and Campagnolo ° Our most aerodynamic alloy wheel compatible ° 34mm clincher alloy rim ° available in Black or Silver tdF3.4 Hubset with titanium freehub body Ceramic bearing upgrade available ° and steel QRs ° 1495gm available in Shimano/ SRAM and ° ° Campagnolo compatible ° Ceramic bearing upgrade available Based on the strength of the Vigor, ° 1450gm the Vigor RS is designed for rougher road conditions and heavier riders.
increased spoke count of 16F/ 20R for increased ° wheel stiffness and impact strength ° 31mm clincher alloy rim tdF3.4 Hubset with titanium freehub body ° and steel QRs available in Shimano/ SRAM and ° Campagnolo compatible ° Ceramic bearing upgrade available ° 1595gm 14 15 Lightweight and aerodynamic. Substantially lighter than aero Light and svelte. The Dauphine, based on our Elan wheels but still aerodynamic, the Elans are excellent for platform, is designed for the lighter female rider. climbing and road racing.
Elan, the wheel that defies categorization. New for 2010. Women have long had to It climbs faster and accelerates quicker use wheels made for their heavier male than any other wheel in its class. friends. The Dauphine has been designed with the needs of the lighter rider in mind. ° low spoke count alloy clincher: 20F/ 24R ° 23mm clincher alloy rim ° low spoke count alloy clincher: 20F/ 20R ° tdF3.4 Hubset with titanium freehub body ° 23mm clincher alloy rim and steel QRs ° tdF3.4 Hubset with titanium freehub body ° available in Shimano/ SRAM and and steel QRs Campagnolo compatible ° available in Shimano/ SRAM and ° 700c available in Black or Silver, Campagnolo compatible 650c Black only ° available in Black ° Ceramic bearing upgrade available ° available in 700c and 650c ° 700c: 1345gm; 650c: 1260gm ° Ceramic bearing upgrade available ° 700c: 1330gm; 650c: 1245gm The Elan RS is for the rider who demands every last measure of performance from a lightweight wheel, but needs additional stiffness and impact strength.
° low spoke count alloy clincher: 20F/ 24R ° 22mm clincher alloy rim tdF3.4 Hubset with titanium freehub body ° and steel QRs ° Ceramic bearing upgrade available ° 1420gm 16 17 Bang for the buck. Rolf Prima’s mid-level wheel systems offer the same ride performance and attention to detail as our most expensive wheels, but use tougher rims for everyday racing and training.
New for 2010. The Echelon SL is an New for 2010. The Aspin SL, named for all-conditions performer ideally suited the famed climb in the French Pyrenees, for racing and training. Featuring a deep was designed for racers and enthusiasts rim profile, bladed spokes and internal who want the climbing performance of nipples, the Echelon is a great aero option. the Elan with added rim toughness for everyday use. ° low spoke count alloy clincher: 16F/ 20R ° 31mm clincher alloy rim with double ° low spoke count alloy clincher: 20F/ 24R butted and bladed spokes ° 22mm clincher alloy rim with double ° st2.2 Hubset with alloy freehub body butted spokes with wrench flats and steel QRs ° st2.2 Hubset with alloy freehub body ° available in Shimano/ SRAM and and steel QRs Campagnolo compatible ° available in Shimano/ SRAM and ° 1695gm Campagnolo compatible ° 1510gm 18 19 Rolf Prima’s entry-level wheel systems The gold standard of modern tandem wheels. offer all of the technology and attention The Tandem is hands down the ultimate choice for fast, to detail as our high-end wheels, but with lightweight and robust tandem wheels. an eye on the final price.
The Echelon is a great way to get into Updated for 2010. The TANDEM the technology of Rolf Prima at entry level now comes standard with rear disc pricing. The Echelon wheelset is designed compatibility and a full disc set for training, commuting and everyday use. is also available.
° low spoke count alloy clincher: 16F/ 20R ° low spoke count alloy clincher: 20F/ 24R ° 31mm clincher alloy rim ° 31mm clincher alloy rim st1.2 Hubset with alloy freehub body new – ISO 6-bolt rear disc standard. Front ° and steel QRs ° available with rim brake or ISO 6-bolt disc available in Shimano/ SRAM and tandem Symmetric Hubset with steel ° Campagnolo compatible ° freehub body and Steel QRs 1765gm available in Shimano/ SRAM and ° ° Campagnolo compatible ° standard: 1885gm; Disc: 1970gm The Aspin, is the perfect lightweight wheelset designed for everyday and all conditions use. At 1605 gm, this wheelset is still light and it uses the technology that Rolf Prima is known for.
° low spoke count alloy clincher: 20F/ 24R ° 22mm clincher alloy rim st1.2 Hubset with alloy freehub body ° and steel QRs available in Shimano/ SRAM and ° Campagnolo compatible ° 1605gm 20 21 Bold jumps for 2010. Bringing you what you have been asking for.
You asked and we delivered. The alloy Using input from pro riders, Rolf Prima CROSS is a light but strong mud-brother has taken paired spokes to the track. to our Vigor. Now you can get our wheels Aero, stiff and still light, our Track wheels dirty. Check www.rolfprima.com as we put show that the velodrome is the perfect an eye towards additional future models. showcase for the combinations of our technologies. ° low spoke count: 16/F 16/R 31mm alloy clincher rim low spoke count 16F/ 20R ° ° tdf3.4 hubset with titanium freehub body ° available in 31mm alloy clincher and ° and steel QRs 58mm carbon tubular ° 130mm rear spacing ° 120mm rear spacing ° available in Shimano/ SRAM and ° available late Fall 2009 Campagnolo compatible ° white Industries spline eliminates ° 1580gm frag’d threads ° alloy: 1810gm; Carbon: 1745g Check out www.rolfprima.com for all the details 22 23 There is more to life than just the wheels. See www.rolfprima.com or your favorite bike shop to pick up the accessories to go along with your wheels.
Named after our neighboring city, From clothing to wheel bags to Portland, Oregon, the P-town is the ceramic bearings, we have what wheel we all wanted and couldn’t you need to deck out your wait to build. wheels and yourself.
With a polished flip/flop fixed/freewheel single speed hubset laced to 34mm silver alloy rims and silver round spokes, the P-town is the wheel to have for getting around town.
° low spoke count 14F/ 16R ° Flip/flop silver polished hubs threaded freewheel and White Industries ° fixed spline compatible Wheel Bag Socks ° 130mm dropout spacing
Rolf Prima Kit: Men’s: Bib/Jersey Rolf Prima T-Shirt: 100% heavy wt. cotton, black Rolf Prima Cap: 100% heavy cotton Women’s: Shorts /Jersey 2010 Rolf Prima Wheel System Specifications
Model color Rim Spokes Spoke Weight Weight Rec. MAX MSRP Front / rear profile Front / rear / Set rider weight
TT58 Natural/ Black 58mm Tubular 10/12 Bladed 545G/770G 1315g 180 lbs $2,199
TdF58T Natural/ Black 58mm Tubular 12/12 Bladed 560g/770g 1330g 180 lbs $2,199
TdF58C Natural/ Black 58mm Carbon/Alloy Clincher 12/12 Bladed 790G/990G 1780G 190 lbs $2,199
TdF38T Natural/ Black 38mm Tubular 14/16 Bladed 495g/690g 1185g 180 lbs $2,199
TdF38C Natural/ Black 38mm Carbon/Alloy Clincher 14/16 Bladed 735g/960g 1695g 190 lbs $2,199
Vigor SL Black 34.5mm Alloy Clincher 14/16 Bladed 635g/815g 1450g 160 lbs $999 Vigor Black or Silver 34.5mm Alloy Clincher 14/16 Bladed 645g/850g 1495G 190 lbs $999
Vigor RS Black 31mm Alloy Clincher 16/20 Bladed 680G/915G 1595g 230 lbs $999
Elan Black or Silver 23mm Alloy Clincher 20/24 Round 575G/770G 1345G 180 lbs $999
Elan 650 Black 23mm Alloy Clincher 20/24 Round 525G/735G 1260g 180 lbs $999
Elan RS Black 22mm Alloy Clincher 20/24 Round 600g/ 820g 1420g 200 lbs $999
Dauphine Black 23mm Alloy Clincher 20/20 Round 575G/ 755G 1330G 150 lbs $999
Dauphine 650c Black 23mm Alloy Clincher 20/20 Round 525G/720G 1245g 150 lbs $999
Echelon SL Black 31mm Alloy Clincher 16/20 Bladed 705G/990G 1695g 230 lbs $749
Aspin SL Black 22mm Alloy Clincher 20/24 Round 615G/895G 1510g 200 lbs $749
Echelon Black 31mm Alloy Clincher 16/20 Bladed 725G/1040G 1765g 230 lbs $549
Aspin Black 22mm Alloy Clincher 20/24 Round 640G/965G 1605g 210 lbs $549
Tandem Black 31mm Alloy Clincher 20/24 Bladed 810G/1075G 1885g 380 lbs $999
Tandem Disc Black 31mm Alloy Clincher 20/24 Bladed 895g/1075g 1970G 380 lbs $1099
58Track (carbon) Natural/ Black 58mm Tubular 16/20 Bladed 815G/ 930G 1745G 180 lbs $1,999
Track (Alloy) Black 31mm Alloy Clincher 16/20 Bladed 855G/955G 1810g 200 lbs $849
cross Black 31mm Alloy Clincher 16/16 Bladed 680G/900G 1580g 190 lbs $999
P-Town Silver 34.5mm Alloy Clincher 14/16 Round TBD TBD 190 lbs $699
All specifications are subject to change without notice. Wheel weights calculated with Shimano freehub bodies, and without Rolf Prima 780 Bailey Hill Rd., Ste. 2, Eugene OR 97402 • 888.308.7700 Fax 541.868.0487 • www.rolfprima.com rim strips or QRs. Weights can vary with rim tolerances. Rider weight recommendations will vary with road conditions, Copyright © 2009 – 2010, Rolf Prima. All rights reserved. 09.09 performance expectations and rider skill.
hand-built in Eugene, Oregon USA