Suspicion Surrounds P.R. Audit
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Argo Newspaper Stockton State College First Class Mail Pomona, NJ 08240 Office: G-206 (609) 652-1776 ext. 4560/4573 Argo is not an official publication of Stockton State College but is published by an independent corporation licensed in New Jersey. Volume 33 Number 11 APril 23> 1987 '- Pomona. N.J. Suspicion Surrounds P.R. Audit By Pete Morano public relations mission of the college." There seems to be some difference of This audit includes the following de- opinion over President Farris' recent scription of services Tees Asoc. will decision to contract the Roger B. Tees provide by the end of May 87. Associates for an audit of public re- 1. The identification of all persons, lations functions at the college this groups and organizations who play some spring. Although Farris portrays the role in the traditional function of public audit as a normal function of the college, information/public relations. Jane Sharaf, former director of Public Information, views the audit in a dif- 2. The identification of other persons, ferent perspective. groups etc; who through their positions or roles outside of the recognized public Roger B. Tees and Associates are relations organization, may still affect contracted to provide a report suggesting the public relations mission. "improvements changes and/or alter- ations of the goals and directions of the 3. The collection and evaluation of all forms of communication, both internal and external, which, in any way places Stockton before the publics served by the college information that effects the public's per- Mourns ceptions of the college. 4. The identification of the publics, both internal and external, served by the Student college. The Stockton State College com- 5. The collection and evaluation of munity is morning today the death of past public relations campaign materials Michael Cameron II, 18, of Moores- and other information that demonstrates town, New Jersey. The freshman resi- the effectiveness of those campaigns. dent student was found Saturday, April 6. The development of research pol- 18 at an off-campus location in Gallow- ling surveys to gauge public perceptions ay Township. The Atlantic County of the college and to develop an under- Medical Examiner's Office has deter- standing of those perceptions. mined the cause of death to be suicide by 7. To identify and chart procedures carbon monoxide poisoning. used to generate public information/ "The loss of any life under such public relations materials and to evalu- circumstances is a tragic occurence. ate the effectiveness of those proced- When the person is a member of our ures. college community, then the loss also 8. The evaluation of published job creates a very personal grief. We extend descriptions for those persons involved to the family and friends of Michael in the public relations mission. Cameron our deepest sympathies," said 9. The evaluation of past public re- Dr. Vera King Farris, President of lations crisis and the response of the Stockton State College in Pomona, NJ. public relations functionaries. Dr.Farris said that she was informed Students enjoying the intermittant sunshine during Earth Day '87. Photo by of the tragedy on Sat. and the Admin- The Tees Associates will conduct this Phil Shymanski istration began planning immediately to study for a monthly retainer fee of $1750, totaling $7000 for the four , Stockton Celebrates assist the college community in coping months of the contract. Tees, who re- with the death. Resident advisors of cently appeared in the Sunday Press Earth Day student apartment dormitories on cam- describes his business as "news man- armament were for sale. Music by Greg pus will meet this afternoon (Mon. April By Jennifer LaBarbera agement." In that March 8th article, Metz and Disorderly Persons, as well as 20) to discuss how to address the issue of When Wednesday's blue sky gave Tees focuses on the importance of telling lectures by Prof. John Sinton and a suicide with students and staff. The way to grey clouds threatening rain, the the truth even in the worst situation. NJEF, New Jersey Environmental meeting will be chaired by the Director Earth Day festivities had ta be moved "Tell the Truth," he says." That's be- Federation spokesperson were free. of Counseling Services, Dr. Suzanne inside. However the inclement weather cause you've only compounded the cri- did not daunt the enthusiastic spirits of Some organizers said that the turn-out Dowling. sis when you misstate the truth or lie." "The college recognizes the impor- the Earth Day organizers, SAVE was "great at noon" when the sun was President Farris hired Tees during tance and impact such an event may (Stockton Action Volunteers for the still shining; nevertheless, at two o'clock Jane Sharaf s medical leave to "fill in" 7 continued on page 10 have on the faculty, staff, and most Environment). Instead, the tables and until she was to return. Tees will, as Dr. importantly the students. The services of crafts people were ushered indoors and Farris describes, "help to develop a the 100 ft. banner of a blue whale was re- the counseling center and campus min- (job) description of what a Public Re- hung, transforming C & D wings into a INSIDE istry program are available for whatever lations officer's duties are. Mr. Tees will fair-like atmosphere. The bands set assistance may be needed," Dr. Farris Editorial Page 4 speak to other college presidents to help up their equipment close to the kiosks Farris Wheel Page 5 said. formulate this new job description." and continued to play prompting dan- Arts & Entertainment Page 6-7 The college also will meet with the Farris went on to state, "The college cing from some students and suspicious Perspectives on Stockton Page 8-9 students who were the roommates and is young and many of our offices are glances from others on their way to Bulletin Board Page 14 friends of Cameron. Students are en- young. We are trying to find a good way class. Personals Page 14-15 couraged to visit the counseling center to do it." (find an effective plan). She Falafel and joice, buttons promoting Sports Page 16 and talk about their feelings and con- also stated, "We service the whole state. peace awareness and t-shirts sporting cerns with respect to this hearfelt matter. continued on page 12 continued on page 12 ~ Earth Day '87's theme of nuclear dis- Page 2 ARGO April 23, 1987 Litt Prof. Gerry Enscoe Retires By Lavern Cruickshank has planned to retire at the end of this was asked, why early retirement? He some "absolutely first-rate people". It Another professor is leaving Stock- semester, and appears to be moving responded, "Don't look at it as retire- bothers him tenure has created tension ton, this time, not through an unfortunate steadily towards his future home in Flor- ment because I won't be sitting in a among the faculty and has caused what stroke of circumstances but by choice. ida. rocking chair. I want to do something he terms a "dog-eat-dog" situation with Gerald Enscoe, Professor of Literature Since he is not yet sixty-five, Enscoe different. When you think of it, I've been regard to competition for available ten- in school since I was six years old as a ure spots. student or as a teacher. I tired of the "It's not a nice place to be anymore" Amazing ScienceEmporium academic life." he added. He believes that faculty feels Enscoe says that he has no definite powerless and disillusioned, and that the Startalk plans yet, but he has some writing to do administration has failed and continues By Dan Mushalko waves through it; because these ionized (poetry, fiction, essays) he might travel, to fail to see that a cancerous situation is You may have heard that space is meteor trails can stretch for hundreds of will definitely play some golf, "...Florida within the college. getting a big crowded-that there are so miles across the sky! And several gov- has much better golf courses than South Being the Literature Professor he is, many satellites orbiting the Earth, thre ernment and private organizations are Jersey." professor Enscoe cited a metaphor may soon be no room left for new ones. taking advantage of these free floating One particular point Enscoe made about the fact that the college had orig- And that may squeeze out some com- mirrors. was that he would be "doing things that I inally begun in the old Mayflower hotel. munications satellites in the not-too- want to do." He added: "...in particular, The idea of the Mayflower, he sees as distant future, leaving we earthbound The process is called meteor burst I might have stayed had the atmosphere having been symbolic. The regretful communicators with growing phone communication. You simply wait for a (at Stockton) been more congenial...if I thing about this, thoughts that, "without bills. meteor to blaze a fiery path across the felt I had some attachment to the insti- my noticing, some one changed the That is, unless some telecommunic- sky, then aim your antenna toward its tution...the feeling of being involved in name from 'Mayflower' to 'Titanic'. ations researchers have their way. A ionized trail to send and receive radio something bigger than self." Although Enscoe thinks he may have small group of scientists think we should signals. That's how SNOTEL works. It' Professor Enscoe believes that Stock- "overdramatized", the metaphor speaks communicate in a more natural way: a program run by the US Department of ton has become a place where very few for itself. with stars! Agriculture, in which remote, unmanned faculty members feel they have control What first attracted Gerry Enscoe to Shooting stars, to be exact.