ORMAX MEDIA BOX OFFICE REPORT 2019 Executive Summary (1/3)
• Total Gross BO in India crossed the ` 10,000 Cr mark in 2019 for the first time. Total Gross BO across languages in 2019 is ` 10,948 Cr, i.e., 11.6% growth over the previous year
• Because of reduction in GST slabs from 28% & 18% to 18% & 12% respectively, Nett BO has grown even higher at 18.7%, and stands at ` 9,490 Cr in 2019
• Hollywood showed astounding growth in Gross BO (30.5%), touching an all-time high of ` 1,595 Cr (across languages) in 2019, beating Tamil & Telugu to become the no. 2 industry in terms of contribution after Hindi
• However, because of lower ticket rates, Tamil and Telugu are higher in terms of their footfalls contribution, contributing 19% and 18% respectively, vis-à-vis Hollywood’s 9% footfalls contribution Executive Summary (2/3)
• Besides Hollywood, the other industries that showed a growth in BO in 2019 are Kannada (36%), Malayalam (17%), Tamil (14%), Punjabi (13%) and Hindi (10%)
• Marathi (-45%) and Bengali (-33%), however, showed de-growth in 2019
• Total footfalls across languages in 2019 crossed the 100 Cr mark, growing by 8.9% over the previous year. 103.0 Cr theatre seats were filled in India in 2019
• The Average Ticket Price (ATP) for 2019 was 106, a mere ` 2 increase over 2018. Inflationary growth in ATP was offset by reduction is GST slabs Executive Summary (3/3)
• The first weekend (Day 1-3) contributed 39% to the total BO in 2019, 1% lower than the previous year. Telugu industry had the higher dependence on the first weekend, at 46%
• Hindi cinema’s dependence on the first weekend has reduced to a decade-low of 37%, because of stronger content leading to higher sustenance
• Based on cumulative business across languages, four films crossed the ` 300 Cr Gross BO in 2019, i.e., Avengers: Endgame (` 433 Cr), War (` 357 Cr), Saaho (` 349 Cr) and Kabir Singh (` 321 Cr) Total Gross Domestic Box Office (All Languages)
11.6% ` 9,810 Cr ` 10,948 Cr
2018 2019 Language-wise Share of Gross Domestic Box Office (2019)
Hindi 44% Marathi + Bengali + Gujarati + Others 3% Punjabi 2%
Kannada Hollywood* 5% 15%
Malayalam 5%
Telugu Tamil 13% 13% *Hollywood includes all language versions Language-Wise Growth (2019 vs. 2018)
Language 2018 Gross 2019 Gross Growth % Language 2018 Gross 2019 Gross Growth %
Hindi 4,392 4,831 10 Punjabi 220 249 13
Hollywood* 1,222 1,595 31 Marathi 203 111 -45
Tamil 1,283 1,460 14 Bengali 93 62 -33
Telugu 1,384 1,404 1 Gujarati 60 62 3
Malayalam 515 604 17 Others 55 48 -13
Kannada 383 522 36
*Hollywood BO includes all language versions All Gross figures in ` Cr Average Ticket Price by Language (`) in 2019
180 163
150 142
120 96 95 93 90 78 77 75 74 72 69 60
30
0 Hollywood* Hindi Punjabi Bengali Marathi Gujarati Telugu Tamil Malayalam Kannada Others
*Hollywood includes all language versions Total Domestic Footfalls (All Languages)
94.5 Cr 103.0 Cr 8.9%
2018 2019 Language-wise Share of Domestic Footfalls (2019)
Hindi 33%
Marathi + Bengali + Gujarati + Others 3%
Punjabi Tamil 3% 19%
Kannada 7%
Malayalam 8% Telugu 18% Hollywood* *Hollywood includes all language versions 9% % Contribution of the First Weekend (Day 1-3)
60
46 41 41 38 37 40 37 36 35 33 31
20 17
0 Telugu Hollywood* Tamil Kannada Hindi Malayalam Punjabi Marathi Bengali Others Gujarati
*Hollywood includes all language versions Top 10 Films (Gross Domestic Box Office: All Languages)
Avengers: Endgame 433 War 357 Saaho 349 Kabir Singh 321 Uri 283 Housefull 4 239 Good Newwz 230 Bharat 229 Mission Mangal 224 Sye Raa 196 The Lion King 184
0 90 180 270 360 450
Gross Domestic BO in ` Cr (Collections of all language versions added for each film, wherever applicable) HINDI FILMS Gross Domestic Box Office of Hindi films grows at 10.0%, the best growth rate since 2013
5,000 4,831 4,392 4,064
Cr) 3,881 4,000 3,752 3,804 3,810 ` 3,245
3,000 2,386
2,000 Gross Domestic Box Office ( 1,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 Because of reduction in GST rates in 2019, Nett BO business shows higher (18.2%) growth than Gross BO
4,500 4,154 4,000
Cr) 3,514 3,500 ` 3,035 3,000 2,718 2,745 2,727 2,780
2,500 2,332
2,000 1,719
1,500 NettDomestic Box Office ( 1,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 Average Ticket Price (`) is balanced by the inflationary growth in ticket rates, rates, ticket in growth inflationary the by balanced is 100 125 150 The reduction in GST slabs for cinema tickets in 2019 2019 in tickets cinema for slabs GST in reduction The 75 2011 97 leading to no major shift in ATP in shift major no to leading 2012 105 2013 113 2014 120 2015 127 2016 132 2017 135 2018 139 2019 142 At 34.1 Cr, Hindi theatrical footfalls have beaten the peak 2013 level in 2019, showing 7.9% growth over 2018
36 34.1 33.2 31.7 31.6 30.9 30.0 30.1 30 29.4
24.6 24
Domestic 18 Footfalls (Cr)
12 2011 2012 2013 2014 2015 2016 2017 2018 2019 % Contribution of Top 20 Films 100 25 50 75 0 before, contributing 29%, vis 29%, contributing before, However, the second line (no. 11 (no. line second the However, The contribution from the top 20 films remains 78%. 78%. remains films 20 top the from contribution The 2011 24 52 2012 53 24 2013 54 23 2014 54 22 Top Top 10 - à - vis the previous high of 24% 2015 - Top Top 11-20 53 24 20) is stronger than ever 2016 54 24 2017 62 21 2018 54 24 2019 49 29 % Contribution of the First Weekend 20 40 60 0 With stronger content, the laststronger content, With two years seen have 2011 lesser dependence on the opening weekend the opening on lesser dependence 13 32 2012 13 31 2013 14 32 2014 13 34 Day Day 1 2015 13 34 Day Day 2-3 2016 13 34 2017 13 32 2018 12 28 2019 12 25 Top 10 Films Gross Domestic Box Office: 2019
War 340 Kabir Singh 321 Uri 283 Housefull 4 239 Good Newwz 230 Bharat 229 Mission Mangal 224 Kesari 176 Total Dhamaal 174 Saaho 173 Chhichhore 172
50 100 150 200 250 300 350
Gross Domestic BO in ` Cr (Hindi language version only) HOLLYWOOD FILMS Huge 30.5% growth ensures that Hollywood box office crosses the ` 1,500 Cr Gross mark in 2019. Only ` 127 Cr of the ` 373 Cr growth comes from Avengers: Endgame (vis-à-vis Avengers: Infinity War)
1,700 1,595
1,500 Cr) 1,300 1,222 ` 1,117 1,065 1,100 917 900
700 648 525
Gross India 500
Box Office ( 300 2013 2014 2015 2016 2017 2018 2019
Gross India BO in ` Cr (all languages) With a favourable tax structure supporting growth via content, Nett Box Office grows by an astounding 40.6% in 2019
1,400 1,357
Cr) 1,050 965 ` 795 801
700 661
453 375 350 NettIndia
Box Office ( 0 2013 2014 2015 2016 2017 2018 2019
Nett India BO in ` Cr (all languages) Average Ticket Price (`) All languages All 100 110 120 130 140 150 160 170 With 3D films dominating the 3D filmslistWith dominating of top grossers, 2019 sees a 2013 128 ` 10 increase in ATPin increase 10 despite rateslower GST 2014 135 2015 141 2016 145 2017 142 2018 153 2019 163 Hollywood footfalls near the 10 Cr mark in 2019, and have more than doubled since 2014
12
9.8 10
7.7 8.0 8 7.5 6.5 6 4.8 4.1 4
2
0 India Footfalls (Cr) 2013 2014 2015 2016 2017 2018 2019
All languages % Contribution of Top 20 Films 100 76%, indicating that Hollywood’s growth is driven by big by driven is growth Hollywood’s that indicating 76%, 25 50 75 The contribution 10of the top films remains very high at 0 ticket event films, than because of a stronger long 2013 67 18 2014 20 64 2015 74 12 Top Top 10 2016 66 15 Top Top 11-20 2017 60 23 2018 78 13 - tail - 2019 76 10 Top 10 Films Gross India Box Office: 2019
Avengers: Endgame 433
The Lion King 184
Spider-Man: Far From Home 104
Captain Marvel 101
Fast & Furious Presents: Hobbs & Shaw 96
Joker 83
Jumanji: The Next Level 70
Aladdin 64
Frozen 2 51
Annabelle Comes Home 32
0 90 180 270 360 450 Gross India BO in ` Cr (all languages) TAMIL FILMS Tamil Box Office witnesses a healthy 13.8% growth in 2019
1,600 1,460
1,283 1,211 1,191 Cr) 1,200 1,120
` 996 932
800
400 Gross Domestic Box Office ( 0 2013 2014 2015 2016 2017 2018 2019
Gross Domestic BO in ` Cr (Tamil language versions of all films except Hollywood films) Average Ticket Price (`) 50 60 70 80 inflationary ATP growth, no significant change is inflationary change ATP significant growth, no 2013 With GST changes cancelling out nominal cancelling changes GST With 65 2014 66 observed in ticketin observed rates 2015 67 2016 71 2017 73 2018 76 2019 75 With an encouraging 15.5% growth, Footfalls beat the 2015 high of 18.1 Cr
20 19.4 18.1 17.2 16.3 16.8
15 14.1 14.0
10
5 Domestic Footfalls (Cr)
0 2013 2014 2015 2016 2017 2018 2019
Tamil language versions of all films except Hollywood films Top 10 Films Gross Domestic Box Office: 2019
Viswasam 149 Bigil 145
Petta 139 Ner Konda Paarvai 102
Kanchana 3 74 Kaappaan 69 NGK 65
Namma Veettu Pillai 58 Kaithi 55
Asuran 48
0 25 50 75 100 125 150 175 Gross Domestic BO in ` Cr (Tamil language version only) TELUGU FILMS Stagnant box office, with only 1.4% growth over the previous year. Despite several high-profile releases, the 2017 level set by Bahubali 2 remains unmatched
2,000 1,865
1,600 Cr) 1,384 1,404
` 1,214 1,249 1,200 1,014 869 800
400 Gross Domestic Box Office ( 0 2013 2014 2015 2016 2017 2018 2019
Gross Domestic BO in ` Cr (Telugu language versions of all films except Hollywood films) Average Ticket Price (`) 50 60 70 80 Minimal increase in ATP vis ATP in increase Minimal 2013 63 2014 65 and 2018and 2015 66 2016 69 - à 2017 - 74 vis 2017 vis 2018 74 2019 77 Bahubali 2’s 4+ Cr footfalls resulted in a steep growth in 2017. Footfalls in 2018 & 2019 are back to the 2015-2016 level
28 25.2
21 18.4 18.1 18.6 18.2 15.6 13.8 14
7 Footfalls (Cr)
0 2013 2014 2015 2016 2017 2018 2019
Telugu language versions of all films except Hollywood films Top 10 Films Gross Domestic Box Office: 2019
Sye Raa 179 Maharshi 128
Saaho 127 F2: Fun And Frustration 103
Vinaya Vidheya Rama 80 iSmart Shankar 61 Prati Roju Pandaage 54
Majili 50 Venky Mama 48
Gaddalakonda Ganesh 36
0 40 80 120 160 200 Gross Domestic BO in ` Cr (Telugu language version only) Disclaimer
All box office data in this report has been compiled using estimates from various credible trade sources, both online and offline. Wherever possible, the numbers have been verified with the studios and distributors concerned
However, given the limitations related to availability of accurate box office data, especially for regional languages, all figures in this report should be considered as estimates, which may vary vis-à-vis actuals by upto 5% for Hindi, upto 10% for Hollywood, Tamil & Telugu, and upto 15% for other languages www.ormaxmedia.com l Twitter: @OrmaxMedia Copyright © Ormax Media Pvt. Ltd. 2020. All Rights Reserved.