Howtosellon Shopee in 2020 2 How to sell on Shopee in 2020 so 00 toeae ntefloigAENcountries: ASEAN following the in operates it 2020, of As model. (B2C) business-to-consumer and (B2B), C2C, business-to-business a hybrid with marketplace a social-first as mobile-centric, in relaunched it 2015, In (C2C) marketplace. consumer-to-consumer a as Li 2009 Forrest in by founded platform eCommerce an is Shopee ( Singapore ( Indonesia Shopee.sg Shopee.co.id ) ) ( Thailand ( Malaysia Shopee.co.th Shopee.com.my ) ) ( Vietnam ( Philippines The Shopee.vn Shopee.ph ) ) Malaysia Thailand Indonesia Singapore Vietnam Philippines The iPrice Group’sYear-End report on Southeast Asia marks Shopee as the most popular eCommerce app across Southeast

Not only did it beat equally big marketplaces Lazada, , and Aliexpress for that quarter’s monthly active users (MAU) and total app downloads, but Shopee was also the most visited eCommerce platform withover 2 billion website visitors.

This marketplace’s regional popularity makes it a necessity for any seller looking to establish a presence in Southeast Asia. Unlike or WooCommerce, Shopee allows merchants to open an online store with a relatively low overhead cost. Its global selling programs provide companies around the world—including those from mainland China—with a consolidated platform that can serve and deliver products throughout the region.

Southeast Asia is highly diverse, with each country having its own import and export regulations, online shopping culture, tax laws, and buying preferences.Shopee’s marketplace helps to consolidate a merchant’s operations so they can spend more time developing, selling, and marketing their products.

If you want to sell to Southeast Asian shoppers through Shopee in 2020, here’s everything you’ll need to get started. How to sell on Shopee in 2020

3 01 Registering as a Shopee seller

Because of Shopee’s roots as a C2C marketplace, seller registration is an easy process. Anyone can sell on Shopee simply by navigating to their country’s main homepage and clicking on the “Sign Up” link in the upper-right corner. It’s completely free to make a Shopee account.

Like most Southeast Asian eCommerce platforms, Shopee has different seller tiers, each with different privileges:

01 02 No-Label Sellers Overseas Sellers

Every merchant starts off as a no-label seller. Shopee is well-known for welcoming overseas Merchants can use the same account to buy sellers, especially those based in mainland and sell; there’s no need for separate logins. China and South Korea. Shopee lets consumers know if a seller is based abroad in the “Shipping This option is intended for small-scale sellers, from” section of a product listing and product or for those who are at the very beginning of preview. their eCommerce journey. How to sell on Shopee in 2020

4 03 04 Preferred/Star Sellers Official Shops

Shopee’s Preferred Seller status is currently Official Shops are merchants who own a specific invite-only. The program rewards active sellers brand or act as the official distributor of a with high shop ratings, a large number of licensed product. Unlike the Preferred Seller successful transactions, and good customer program, merchants can only apply to the service, which is measured by low chat Official Shop program by submitting valid response time and high response rate. certification, an official logo, and certificates of registration or a business license. The name of this program varies depending on the country you are in. However, they offer These requirements vary based on your country the same benefits. of origin. InSingapore , for example, sellers will need an ACRA bizfile, letter of authorization Shopee Preferred Sellers are identified by an (LOA), brand logo, and a link to a valid brand site. orange label and orange tick on their storefront and product pages, and in product searches.

The Preferred Seller label: The Preferred Seller tick: How to sell on Shopee in 2020

5 04 Official Shops

Additionally, to be approved as Official Shops, sellers have to agree to specific Shopee policies:

● All items must be 100% authentic—no counterfeits ● Offer a 15-day return/refund policy ● Offer free shipping for all items or join theShopee Supported Logistics program

Sellers can also be invited to become an Official Shop by Shopee based on good performance. Official Shops are automatically included in Shopee Mall, an exclusive Shopee-run marketplace that features branded products. How to sell on Shopee in 2020

6 Available seller education resources

Sellers who wish to learn more about the Shopee Merchants with questions can contact Shopee ecosystem can access an educational portal through the Seller Centre, chat directly with a called theShopee Seller Education Hub, nested representative on the app, or refer to theShopee inside the Shopee Seller Centre. Each country Help Centre, a collection of answers to some of has its own Education Hub with localised the most commonly asked selling and buying information about basic selling topics such as: questions. Think of the Seller Centre as a must- read primer about Shopee selling basics, and the Help Centre as a place to find answers to more Listing Your Products specific questions.

How To Fulfil An Order For example, if you’re confused about the best way to rate a buyer or how to pay for a service fee, you refer to the Help Centre’sSelling and Business Insights - Sales Overview Billing section. But if you want to read about transaction fees or learn about product listings, Enhancing Your Shop you can get started at the Seller Centre.

Income Management How to sell on Shopee in 2020

7 03 Listing products on Shopee Selling on Shopee is easy for businesses and individual merchants alike.

Start with a free account

New merchants are limited in their ability to customise their Shopee storefront, which is called the “Shop Profile” page. For example: sellers can add a maximum of five images or YouTube videos to showcase their products and brand identity. They can also edit a short Shop Description.

Most consumers will see the profile image and cover image first when browsing product listings, so take extra care when choosing your main visual content. How to sell on Shopee in 2020

8 How to sell on Shopee in 2020 hpei eeoswt hi rdc-itn iis rn-e elrcnls pt ,0 rdcs products, items. 1,000 20,000 to to up up list list can can seller sellers brand-new Mall A Shopee limits. while product-listing their with generous is Shopee wisely products your Choose hpeMl Sellers Mall Shopee Sellers Preferred have for Shopee joined have who Sellers have for Shopee joined have who Sellers have for Shopee joined have who Sellers Criteria oeta 0 opee nqeorders unique completed 100 than more orders unique completed 100 and 5 between orders unique completed 5 than less tlat3 days 30 least at days 30 least at days 30 than less N AND AND ror 20,000 10,000 5,000 3,000 1,000 Limit Listing Sellers can also batch-upload up to 500 products at a time through the “My Products” section of the Seller Centre. You'll receive an Excel template, which includes specific categories that should be filled out carefully:

Category Relevant Information

Category ID Create each relevant category to receive a category code. The relevant numerical code should be inserted in this field.

Product Name Keep the name concise and simple. Include a brand name, product name, model, and other relevant details; but avoid keyword spamming. Shopee’s recommended naming structure is “Brand + Product Model + Specification + Size”.

Product Include the right keywords in your product description. Shopee lets consumers Description search for hashtags, so include up to 20 hashtags that best describe your product.

Price Pricing in this field is mandatory for products without variation. But if your product has variants, leave the cell empty.

Stock Stock amounts are mandatory for products without variation. But if your product has variants, leave the cell empty.

Product Weight Product weight is used to calculate shipping fees, so fill out this section accurately. (in KG)

Ship Out In This refers to the estimated number of days needed to process an order for shipment. If it’s left blank, Shopee will default this number to three days.

Variations If the product doesn’t have variations, leave this section blank. Variation names, prices and stocks are mandatory.

Mass Image Shopee accepts URL links to images with filenames ending in .jpg, .jpeg, or .png.

How to sell on Shopee in 2020 URL Upload How to sell on Shopee in 2020 hpeas rvdsueswt xmlso o h nomto nteefed hudb formatted: be should fields these in information the how of examples with users provides also Shopee mg URL Image Stock Variation Price Variation Name Variation In Out Ship Weight Product Stock Price Description Product Name Product Code Category Information ag:01 999,999,999.99 – 0.10 Range: only Numbers included) (space characters 3,000 max. with punctuations, and numbers, letters, of String included) (space characters 80 max. with punctuations, and numbers, letters, of String only (integers) Numbers Format Accepted ieae nigi jg je,o .png. or .jpeg, .jpg, in ending with filenames images to links URL accepts Shopee 999,999 – 1 Range: | only (integers) Numbers 999,999,999.99 – 0.10 Range: only Numbers included) (space characters 30 max. with punctuations, and numbers, letters, of String 30 – 1 Range: only (integers) Numbers KG) (in 50 – 0.01 Range: | only Numbers 999,999 – 1 Range: | only (integers) Numbers accessible publicly is it that Ensure 517 Input: Valid 192.4 Input: Valid XL L, M, S, XS, Szie: Gold Silver, Red, Color: 5 Input: Valid 236.95 47.8, 2, Input: Valid 517 Input: Valid 192.4 Input: Valid breadth 23cm height, 25cm color, in White Recommended: Laptop 15” VAIO Sony Recommended: 656 Code: Valid Example Batch editing on Shopee functions in a similar way. To mass-edit products, a merchant will need to download the relevant template, make edits in the Excel sheet, and reupload the file.

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Getting on a major eCommerce marketplace in Southeast Asia—and doing great business—is your top business goal for 2020! Shopee is a great eCommerce platform with low fees, a huge audience, and attentive seller support.

But one last question must be answered beforehand: which shipping service can you partner with to get your products from assortment to doorsteps intact and on time, all year round? Better yet, which logistics company also provides eCommerce solutions covering product listing and management to last-mile delivery?

https://markets.businessinsider.com/news/stocks/consumers-are-still-not- happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel- perform-and-iprice-group-reveals-1028300187 https://markets.businessinsider.com/news/stocks/consumers-are-still-not-happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel-perform-and-iprice-group-reveals-1028300187 https://markets.businessinsider.com/news/stocks/consumers-are-still-not-happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel-perform-and-iprice-group-reveals-1028300187 https://markets.businessinsider.com/news/stocks/consumers-are-still-not-happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel-perform-and-iprice-group-reveals-1028300187 How to sell on Shopee in 2020 Visit theJ&T Express Singapore website to learn more about what we do, how we do it, and all the ways we can help you and your eCommerce business.

https://www.jtexpress.sg/ https://www.jtexpress.sg/Let’s go! https://www.jtexpress.sg/