Video Tutorials on the Mac Simple Business Communication with Video

Key benefits Organizations of all sizes and industries must communicate effectively to customers, • Develop high-quality training videos employees, and business partners. Whether the goal is to market your company, in-house. demonstrate a product, train staff, or present to investors, your communications need to deliver a clear message that impacts and motivates your audience. • Create step-by-step tutorials easily. • Design creative screencasts with a full Many companies find screencasts—computer desktop recordings—to be more suite of editing tools. engaging and accessible than any other form of communication, especially when the • Deliver complex video projects with goal is to provide technology training. Screencasts allow you to convey step-by-step scalable export options. instructions with dynamic examples that can include video, still images, narration, sound, captions, and visual or audio cues to guide your viewers’ experience. And with • Provide customers with easy-to-follow easy-to-use tools for the Mac, delivering screencast tutorials via the web can be a cost- product demonstrations. effective way to inform, train, and motivate your audience anywhere across the globe. • Train employees with simple instructional screencasts. Develop high-quality videos in-house. • Impress business partners with dynamic Telestream’s ScreenFlow for the Mac is an award-winning1 software toolkit that makes presentations. it easy to capture, edit, and deliver professional-quality screen recordings and video tutorials. Named “Best Screencasting Application” at Macworld 2009, ScreenFlow is easy to learn and use. With ScreenFlow on the Mac, your organization can create high-quality training and promotional videos in-house without maintaining a traditional A/V studio and at a fraction of the cost—just US$129 for ScreenFlow.

“ScreenFlow is a powerful Using a unique screen capture system, ScreenFlow records the contents of your entire solution that helps us provide desktop while simultaneously capturing video and audio in real time. Powerful features allow you to highlight areas of your screen, add effects, show keystrokes, and combine excellent video-based support existing media into your screencasts. With an easy-to-use timeline interface, you can and sales tools without requir- edit audio and video separately, trimming and adjusting levels to produce profes- ing a huge learning curve to sional, high-quality QuickTime movies ready to be viewed on your website or intranet.

get started, and at a reasonable Create step-by-step tutorials easily. price. Over the last year, we With the powerful combination of ScreenFlow and a Mac computer, it’s easy to create have seen an approximate step-by-step tutorials that demonstrate products to customers, walk staff through procedures and policies, or present essential information to business partners. 15 percent increase in sales It’s as easy as one, two, three—record yourself presenting, edit your tutorial with leads—we attribute a good ScreenFlow’s suite of powerful editing tools, and export the completed video for portion of this to the online publishing on the web. After launching, the application prompts you to select what you’d like to record. With options for capturing any actions occurring on your Mac, you product demos we created can choose to record your screen, keystrokes, mouse movements, and even video and with ScreenFlow.” audio from your system’s iSight camera and built-in microphone. With ScreenFlow for —Craig Fletcher, Marketing Manager, FileOnQ, Inc. the Mac, you have everything you need right at your fingertips to create a finished video tutorial. “We’ve been using ScreenFlow Design creative screencasts with a full suite of editing tools. for six months and it has Once your screencast is recorded, ScreenFlow will automatically open an intuitive editing environment with a full suite of editing tools to turn your captured video quickly become an essential into a creative, polished tutorial. A timeline lets you preview your recording and tool for our marketing, training, shows the audio and video clips separately so you can trim and adjust sight and and internal communications. sound properties independently. ScreenFlow’s video timeline feature automatically tracks the location of mouse clicks within your screen recording and enables you The intuitive to enlarge and highlight those clicks to add emphasis in your tutorial. It’s easy to makes ScreenFlow feel like a include advanced effects, such as zooming, into background or foreground windows, natural addition to the iLife adjusting opacity, superimposing titles, or incorporating other graphics and media. ScreenFlow is designed to help draw your audience’s eye to the most important suite, which helped us get aspects of your video, so you can guide viewers through your tutorial with interesting started with ease. ScreenFlow and easy-to-follow instructions. has taken our marketing to Deliver complex video projects with scalable export options. the level—enabling us to When your tutorial is complete, you can export your final video as a QuickTime spend more time promoting movie or Windows Media movie, with Flip4Mac Windows Media Components our screencasts and less time installed. Preset export options and customizable quality and size preferences allow you to capture, edit, and complete your entire tutorial with ScreenFlow on the Mac. developing them.” For more complex video projects, ScreenFlow also offers an option to export your —Matt Cassarino, Cofounder and Developer, high-quality video for use in other post-production systems, such as .2 TourVista ScreenFlow for the Mac gives your organization a powerful solution that can easily scale from quick and simple screencast tutorials to the most demanding video productions.

Reach diverse audiences through video. Organizations use video tutorials in a variety of ways. Here are some examples of how ScreenFlow for the Mac can help you reach your audiences.

Communicate to: Create video for: See results: Customers Product and help • Reach customers across the globe. demonstrations • Impress new customers with high-quality video presentations. • Increase sales by offering product and service demos. • Provide step-by-step help tutorials. • Increase ROI with a powerful, cost-effective solution. Employees Training and • Reach staff worldwide. 1Best in Show Award: Best Screencasting Application, tutorials • Deliver remote training that’s more cost-effective than live Macworld 2009; Apple Design Award: Best Mac OS X Leopard Application 2008; Apple Design Award: Best training. Mac OS X Leopard Graphics and Media Application • Combine screen-recorded video with Keynote or PowerPoint 2008; Macworld Editors’ Choice Award, Macworld 2008. presentations and video conferencing. 2Final Cut Studio sold separately. Business partners Corporate • Entice investors and partners with professional product samples. Telestream’s ScreenFlow sold separately, presentations • Demonstrate state-of-the-art software applications with www.telestream.net. advanced tools, including an iPhone simulator.

The mention of third-party products is for infor­ • Present essential information in an engaging video format. mational purposes only and represents neither an endorsement nor a warranty. Apple assumes no responsibility with regard to the selection, performance, or use of these vendors or products. For more information For more information on Apple solutions for simple business communications with © 2009 Apple Inc. All rights reserved. Apple, the video, contact your Apple representative or Apple Authorized Reseller. Apple logo, Final Cut Studio, iLife, iSight, Keynote, Mac, and QuickTime are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. ScreenFlow is a trademark of Telestream, Inc. in the U.S. Other product and com- pany names mentioned herein may be trademarks of their respective companies. June 2009 L412038A