The new challenger

Sam Adams Jim Ahern Amie Amizich

Steve Cain Dave Collingwood Byron Comstock

Shelley Hamlin Dick Hendrickson Bunky Henry Mary Dwyer Horner Mike Kallam Ben Kern

Dwight Nevil Roy Pace Jo Ann Prentice Dick Rhyan John Schlee These tour players ploy the Doll

Ben Hogan 2912 West Pafford Street, Fort Worth, Texas 76110 Available only at your golf professional shop. on the tour!

Debbie Austin Deane Beman Gerda Boykin Louise Bruce Mary Bryan

Bob Dickson Jim Ferriell Pat Fitzsimons Gibby Gilbert Bob Goalby

mm * > > ' ^^ w a. n^Mi^BHHHHB ^ V H^HBB ^HB John Mahaffey Fred Marti Rik Massengale Margee Masters Mary Mills Paul Moran

Noni Schneider Mike Spang Beth Stone Sandra Spuzich Larry Wood Randy Wolff for one reason...they think it is the best.

An ever-increasing number of fine tournament The touring professional's success depends on Golfers are discovering the superior tournament this kind of reliable performance . . . play qualities of my APEX Series Ball. And, you can depend on it too! The APEX Ball gives consistently longer distance because of its high coefficient of restitution. In addition to this superior rebound characteristic, it has tight dispersion patterns and performs virtually identically from shot to shot.

For more information circle number 171 on card from its appointed rounds. Finding a golf car that will operate perfectly under Standard four-wheel stability, automotive type harsh conditions is a tough job. So, to make your steering, drum-type brakes, and a low center- job easier, Otis has developed the most rugged, of-gravity help make the Otis the safest car to ever powerful, safe and dependable car you'd ever want. ford a dry gulch. The Otis body is vacuum molded of high-impact For the details on how to bring your golfers out Cycolac", the individual seats are all-weather vinyl of the rough, contact our factory and we'll have with the driver's side easily adjustable. Combine one of our brochures in your hands before the dust this with a heavy-duty, 2 hp electric motor, settles in this photo. 6 heavy-duty 220 amp batteries, hypoid drive train, and a combination spring/shock absorber suspension system and you've got hushed power, Otis Material Handling Otis Elevator Company passenger comfort and all-day dependability. PO Box 8600. Stockton. California 95204 (209) 948-2751 For more information (Kelt numb»r 14/ on card GOLFDOM THE BUSINESS MAGAZINE OF GOLF

ROBERT J. ABRAMSON PUBLISHER

JOE GRAFFIS SR. ASSOCIATE PUBLISHER

VINCENT J. PASTENA EDITOR

JERB GRAFFIS SENIOR EDITOR

PAULINE CRAMMER MANAGING EDITOR

JEAN CONLON FASHION EDITOR

STEPHEN W.BYERS ASSOCIATE EDITOR

PHYUIS BOYARSKY FASHION ASSISTANT It's never too hot to aerate

HARRY OBLITZ, DICK FARLEY MERCHANDISING CONSULTANTS

DR. MARVIN FERGUSON AGRONOMY CONSULTANT

RAGNAR JOHNSEN ART DIRECTOR

JANE CICHY PRODUCTION MANAGER

J. MICHAEL HADLEY PRESIDENT

ARNOLD E. ABRAMSON PUBLISHING DIRECTOR

JOHN F. DUNN DIRECTOR OF ADVERTISING

JAMES M BYRNE ADVERTISING SALES MANAGER

ADVERTISING OFFICES

EASTERN OFFICE: 235 East 45th St., New York, N Y. 10017 (212) 683 3100 BRADFORD ENGLISH. JOHN L. PATTERSON, ARTHUR MAY, JACK when you have Ryan spikers LYNCH. DON DAVISON. FRED HERRMANN MARY COUGHUN, Classified Advertising Manager Regular aeration is a must to keep rooted turf. 5,000 sq. ft. of turf can MIDWESTERN OFFICE: 400 West Modison all turf areas healthy. During hot, be spiked in about 15 minutes. St.. Chicago, III 60606 13121 346-0906 DONALD B. MURPHY. Manager dry months the safest way is to Rugged Tracaire (2) (or Reno- Midwestern Operations, LES KRANTZ. JEFF WARD TOURISSE GREENFIELD aerate the troubled turf with Ryan vaire — not shown) is just the spikers. machine for spiking fairways and ADVERTISING REPRESENTATIVES The Spikeaire (1) is designed for other large turf areas. High, dry METROPOLITAN PUBLISHERS REPRESENTATIVES. INC spiking greens and other fine turf spots are quickly spiked to allow FLORIDA & CARIBBEAN: 924 Lincoln Road Suite 203, Miami Beach, Fla. 33139 areas. It's self-propelled and pro- moisture and air to penetrate to 13051 538 0436 vides a deep, clean spiking action. root zone. Relieves compaction 4407 Vascoma, Tampa Fla.. 33611 18131 839 0082 Spiking relieves compaction, fast. Coring and renovating tines

GEORGIA: 2045 Peochtree Rd. N E allows nourishing air and water to are also available for both units. Suite 315. Atlomo. Go. 30309 14041 233 5077 get to root zone (helps decompose When things get hot, spike with thatch, too). A spring-loaded turf- CANADA: 1255 University St., Suite 343, Ryan! Montreal 110, Que., Canada 15141 352 8333 guard prevents lifting of shallow- Write for FREE Ryan Equipment Catalog. DETROIT. Sales Motivating Associates ROBERT W MORIN, 19400 W 10 Mile Rd., Suite 216. Southfield. Mich. 48075 <318) 352 8333 TURF EQUIPMENT WESTERN REGION & MEXICO: Graves & Outboard Marine Corporation Associates. CLARK GRAVES. 4311 Wilshire Blvd.. Suite 610, Los Angeles Calif 90010 P.O. Box 82409 12131 938 2001 1725 Cushman Drive Lincoln, Nebraska 68501 For more information circle number 137 on card 7/73 GOLFDOM MAGAZINE 3 10 members off our 10-ueor dob

Prooff that Philadelphia custom spikeproof larpet is a real pro

Ten is only the beginning. This is the largest spikes, mud and beverage spills have not club of its kind. More N-282 woven Wilton is appreciably lessened the carpet's freshness installed than any other country club carpet. and luxury. Fully customized, with your In almost every case, 10 years and more of emblem, initials or special design woven in. Or select from our extensive library of club JOIN OUR 1983 10-YR. CLUB. SEND designs. All in colors of your choice.. No price COUPON FOR FREE CARPET SAMPLE. premium on medium size orders.

Philadelphia Carpet Co. Allegheny Ave. & C St., Philadelphia, PA 19134 Please send free spikeproof carpet samples and i brochure listing clubs using it.

Name — j Title.

Address - _ V Division of Shaw Industries, Inc. Weaving Division: Allegheny Av. & C St., Philadelphia, PA 19134 I City, State, Zip L (215-425-5830) • Main Offices: Cartersville, GA 30120

For more information circle number 164 on card GOLFDOM THE BUSINESS MAGAZINE OF GOLF VOl. 47. NO. 7. JULY. 1973, INCORPORATING GOLF BUSINESS TIMES MIRROR A PUBLICATION IN THE TIMES MIRROR COMPANY'S FAMILY OF SPECIAL INTEREST MAGAZINES

SPECIAL SECTION: BUILDING BLOCKS TO BIGGER MEMBERSHIPS EDITORIAL INTRODUCTION 19 PAY AS MUCH AS YOU PLAY the concept of holly tree cc attracted members through a unique pricing plan based on usage/by dan foster 20 YOUTH PROGRAMS: INSURANCE FOR THE FUTURE encouraging youth pro grams and aduft incentive plans ensure clubs an involved future membership/by Stephen w. byers __24 COUNTRY CLUB LIFE FOR EVERYONE through a great variety of economical plans, heather ridge cc is putting the "good life" within the reach of more people and profiting from it/by jerry claussen .28

ARTICLES PRO'S PAR/by jean conlon __30 THE PROFESSIONAL APPROACH/by patrick d. williams 33 JIMMY JACKSON: PRO WITH A PURPOSE a grueling schedule doesn't keep this professional from getting involved in the community/by douglas lutz 34 SPECIAL REPORT: THE DELUGE severe flooding has inundated many courses, but physical damage has been minimal, economically, it's another story: play is down and poa annua is up/by joe doan 41 IRRIGATION TAILORED FOR ECONOMY: the irrigation at fountain hills gc was cus- tom-made to overcome specific terrain and soil problems to avoid future costly main- tenance programs 44 POA ANNUA: TO ENCOURAGE OR CONTROL? one of the country's leading agronomists puts this continuing, but important, controversy into perspective/by dr. james b. beard 46

SPECIAL PRO SECTION TWO FOR THE MONEY vince yanovitch's expertise as a professional has served him well as a convention salesman for tamiment resort and has helped boost pro shop sales/by vince yanovitch 32A FOLLOW THE PROFITS: flexible interiors in the pro shop allow it to keep up with changing customer buying patterns, fashion and equipment trends/by dick farley and harry obitz 32B THE PROFIT PRO SHOP by chuck cumming 32E

DEPARTMENTS COMING EVENTS 56 NEW PRODUCTS 58 NEWS OF THE INDUSTRY 17 CLASSIFIED 63 PEOPLE IN THE NEWS 57 ADVERTISER S INDEX 64

VIEWPOINTS ACCENT ON MANAGEMENT/by ken emerson. TURFGRASS RESEARCH REVIEW by dr. james b. beard 11 SWINGING AROUND GOLF by herb graffis 12 GRAU'S ANSWERS TO TURF QUESTIONS/by fred v. grau 14

cover illustration by liam Roberts

GOIFDOM, Incorporating GOLF BUSINESS; July 1973. Published monthly Jonuory through October, by Popular Science Publishing Company (a Sub- sidiary of the Times Mirror Company), 355 Lexington Avenue, New York, N.Y. 10017. Copyright 1973, by Popular Science Publishing Company. Pub- lished simultaneously in Canada. Copyright under the International, Universal, and Pan-American copyright conventions. All rights reserved, including right to reproduction, in whole or in part, in any form. Printed in the U.S.A. For advertising rotes, apply to Advertising Manager. Editorial and Advertising offices, 235 East 45 Street, New York, N.Y. 10017. Address manuscripts and other editorial contributions to the Editorial Office. Unacceptable contributions will be returned if accompanied by sufficient first-class postage. Not responsible for lost manuscripts or other material. Controlled circulation postage paid ot Canton, Ohio. Pleose send change of address notice to GOLFDOM Magazine, Service Department, 235 East 45 Street, New York, N.Y. 10017. Members of Business Publications Audits, Magazine Publishers Association, and National Golf Foundation. Subscription rates $5 per year. Foreign, $6 per year. New subscribers ore advised that it fakes six to eight weeks to receive the first copy of GOLFDOM. A similar period is required to effect a change of address: BR^^^^^^^A

7/73 GOLFDOM MAGAZINE 5 INTERNAL ORGANIZATION lies with the club. members whenever they entertain. VITAL TO CLUBS The case cited in which one club Because of the nature of his work, A recent article in GOLFDOM drew had had 20 managers in 20 years the superintendent rarely sees any attention to the two basic problems would seem to be inexcusable. That but the most persistent golfers. facing the governing bodies of clubs some of the managers were unquali- Yet, it is the superintendent who is today: efficient operation and ex- fied for the work for which they were given responsibility of maintaining penses. In many respects both prob- hired reflects more on the selection the largest and most expensive piece lems are one and the same. The ways committee than it does on any indi- of the club's property—the golf in which a club deals with them can vidual manager. One wonders who course. He should at least have as make or break it. was checking references. much recognition and contact with This writer has watched clubs op- More often than not, the profes- members as the rest of the club's erate for nearly 20 years. It would be sional staff are probably college professional staff. Lack of it can be fair to say that changes within the in- graduates and have degrees in their crippling. dustry are, at this point, most en- respective work specialties. Where Just as I support the authority of couraging. The worry is that far too this is not true, they certainly should the club's professional staff, so do I few clubs are adapting to the chang- have been participants in the contin- deplore the inferences that the club's ing times. uing education programs offered by operating committees—green, house Nowhere is this rigidity more evi- their professional associations. and grievance—are a hindrance to dent than in the internal organiza- Nowhere is this more true than in an efficient organizational chart. tions of many clubs. All too fre- the case of the golf course superin- All committees should be vehicles quently, a club's board of directors tendent. Today's superintendent for member involvement and partici- will think of the golf professional as probably has a degree in agronomy pation in club activities. Operating a playing companion, the superin- from one of the fine state schools committees are no exception. tendent as a grass grower and the specializing in this field; he keeps This is not to say that the criticism club manager as a maitre d'. abreast of the latest developments in is always unjustified. Operating These men serve these specific his specialty through regular con- committees should play a supportive functions, but they do much more tacts with his association, the Golf role to management by serving as re- as well, and I would like to heartily Course Superintendents Assn. of sources to the professional staff. It is endorse the conclusions drawn in America, and through the seminars only when these committees attempt the article, "Presidents and Owners: at its annual conference. His knowl- to usurp the authority of the profes- How Do They Run Their Clubs?" in edge must span the fields of chem- sional staff that trouble arises. the April issue of GOLFDOM istry, pesticides, occupational safety, There are a number of fine de- Today's professional staff should business and budgeting, landscaping, scriptions of the responsibilities and be just that, professional. As profes- architecture and human relations. limitations of club committees. They sionals, they should be the operating Indeed, more than one superinten- all point out that committees advise team of the club, carrying out the dent has become the general man- and consult with the professional policies established by the board of ager of his club. staff; they do not interfere with their directors. Once those policies are es- All three professionals should sit decision-making responsibilities. tablished, the professional staff in on board meetings. Many pro- In practice, active involved com- should have full decision-making au- gressive clubs already are making mittees provide a vehicle by which thority within the guidelines set by their staff reports a regular part of clubs can stimulate membership the board. the monthly agenda; some even in- growth through member participa- Providing the club selection com- clude them at meetings of the execu- tion in club affairs. mittee did its job when the profes- tive committee. In fact, the development of an ef- sional staff was hired, that staff Again, this writer would like to ficient internal club organization should represent the continuity of put in a word for the superintendent. headed by a board of directors that authority within the club. The staff He, most of all, should be included is aware of its policy-making respon- should, in fact, be far more qualified at such meetings. sibilities and directed by a qualified to run the club than any single mem- The golf professional sees almost professional staff probably is the ber, regardless of his occupation. If every golfing member of the club; best solution to the second problem: they are not, then the fault probably the club manager is in touch with high operating costs. •

6 GOLFDOM MAGAZINE 7/73 About golf car availability and profits.

If your club is keeping its golf cars Take warranties. No other moving, you're making more money golf car manufacturer guarantees parts than a club with cars sitting around, and labor for a full year. waiting for parts and repairs. The key to profitability in golf car A golf car can't earn money for you rentals isn't in the initial cost of when it's not available for rental. the car. It's in the amount of time Mr. Golf Car, your Cushman your cars spend working for you on Distributor, knows that. That's why the course. And when it comes down he sells dependable golf cars to that, you can't beat the combination to begin with. And provides of a Cushman golf car and a fast repair service to back them up. Cushman Distributor. Take parts. Check around Cushman, Outboard Marine your area. Does any other source of Corporation, 1429 Cushman Drive, P.O. golf cars maintain the stock of parts Box 82409, Lincoln, Nebraska 68501. your Cushman Distributor does? Probably not. CUSHMAN' Take mechanics. Your Cushman For more information circle number 138 on card Distributor's mechanics know the iJj answers. Most are factory trained. That's what gets your car out of the shop and back on the course.. . fast. If die weather stays right, Poa annua might

But what if the weather...if doesn't cooper!- ate? Poa annua's a "fair-weather friend" at best. Give it the right combination of temperature and rainfall, and there's no particular problem. But a few hot dry days later, you've suddenly got a patchy looking course . . . with no quick cure. The time to solve potential Poa prob- lems is before they happen. And the easy, effective solution is with Balan,® Elanco's proven pre-emergence product that kills Poa annua seeds as they germinate, grad- ually reducing the stand while desirable not be a problem this year

grasses take up the slack. Balan keeps working month after month . . . not only against Poa, but gets rid of crabgrass, goosegrass and foxtail as well. Ask your Balan distributor salesman to help work out a full-course weed grass control program. With dependable, eco- nomical Balan, you can forget about the "ifs."

Elanco Products Company, a divi - sion of Eli Lilly and Company, Dept. E-455, Indianapolis, Indiana 46206, U.S.A. (Balan*—bene fin, Elanco) Hal Vogler and his sowing machine. Here's a man who wants to put The reason it gives such good vertical mow, spike and aerate.) the germination percentages on germination is because it plants For smaller seeding jobs we've your side, for a change. He's the seed, not scatters it. also got the self-propelled with the W. F. Miller Co., the (Broadcast-type seeders give Model 524-100. Same top Jacobsen Distributor in you up to 40% germination. The germination results. Birmingham, Michigan. rest of it often becomes bird So if you're looking for rich And like the rest of us seed.) and lush turf, try seeding with Jacobsen Distributors, he's got It removes thatch, it aerates the sowing machine that can put the machine that knows how to and plants the seed, all in one more of your budget dollar give you 70% germination on operation. That's triple duty for where it does the most good. both overseeding, and in new your investment. (Not only that, Right where everybody seed beds. The Jacobsen Model if you take off the seeder attach- can see it. 548-100 Seeder. ment it will still renovate, thatch, Your Jacobsen Distributors Before we sell it, we buy it.

For the name of the distributor near you write: Jacobsen Turf Directory, 1721 Packard Avenue, Racine, Wisconsin 53403