Your Sport for Life Newsletter of European Athletics 2 | 09 October INSIDE TRACK AWARDS EDITION Arise Domínguez, Idowu, Grøvdal, Lemaître! European Athletes of the Year & Rising Stars for 2009 Plus! Introducing the inaugural European Athletics Women’s Leadership Awards Your Sport for Life EUROPEAN ATHLETICS VALUES The story of our logo The picture mark or logotype at the core According to Lannering, one of the starting In 2008, the slogan “Your Sport for Life” IMPRESSUM of the European Athletics brand identity points for his creative work was how the was added below the logotype for use on European Athletics was designed by Martin Lannering organisation European Athletics unites the website and many other situations Association Européenne of the Swedish company ANR.BBDO three groups – Member Federations, to give greater prominence to European d’Athlétisme and launched in 2004. Five years on, athletes and fans – across Europe through Athletics’ mission and strategy to use the President: Hansjörg Wirz SUI it continues to be a highly visible and the sport of athletics. As the arcs can also sport’s values to engage new audiences. Vice Presidents: valuable element of the organisation’s be seen as lanes on three running tracks, The orange colour of the slogan indicates Jose Luis de Carlos ESP, communications strategy. the logotype is sometimes referred to as that these apply to athletics as a whole, Svein Arne Hansen NOR “United Tracks.” emphasising European Athletics leadership Treasurer: Karel Pilny CZE Director General: The logotype comprises three arcs, each of the sport in Europe. Christian Milz SUI representing one of the basic components Since its introduction, the logo has of athletics: running, jumping and evolved to meet the needs of the day. For further information on European Office: throwing. The curve and positioning of the The small “EAA,” the abbreviation for Athletics’ communications strategy, see Avenue Louis-Ruchonnet 18 CH-1003 Lausanne arcs lead the eye in three dimensions and European Athletic Association, which “Living the Brand,” a handbook available Switzerland create a feeling of movement. The result originally featured in the upper left hand from the European Athletics Head Office. Phone +41 (0)21 313 43 50 is best described by the word “dynamic,” corner, disappeared in 2007, reflecting the Fax +41 (0)21 313 43 51 which, of course, is often used to describe decision to emphasise the sport through [email protected] www.european-athletics.org the sport as well. the brand name European Athletics rather than the organisation’s legal name, which “Inside Track” is published by The strong blue and yellow colours are is now used only in contracts and formal European Athletics meant to symbolise Europe, while the contexts. Removing the letters also gave Co-ordination: equally strong orange represents the sport the logo a cleaner look and emphasised James Mulligan GBR of athletics. the dynamism of the three arcs. Aditya Kumar IND European Athletics Communication Department Phone +41 (0)21 313 4360 [email protected] Text, Photos: James Mulligan GBR, The slogan “Your Sport for Life” is a key element of the European Athletics brand, Aditya Kumar IND, Bill Glad GBR, Phil Minshull encapsulating both the mission to build up loyal relationships between Europeans GBR, Michael Butcher GBR, and the sport of athletics and the strategy of using the sport’s values to engage and Hansjörg Wirz SUI, Picture retain new audiences. Alliance The demand of modern consumers, especially young people, is for choice. “Your Design, Production: AMK Atelier für Marketing Sport” implies that there are many possible forms of engagement – health and fitness und Kommunikation enthusiast, elite athlete, coach, competition official, club volunteer, federation leader, Amstutzstrasse 14 spectator, television viewer, internet user, etc. – and that from any combination of CH-6010 Kriens, Switzerland these each individual’s relationship with athletics can be customised to meet his or Phone +41 (0)41 320 00 72 Fax +41 (0)41 320 00 79 her current interests and needs. [email protected] European Athletics aims to have a life-long relationship with as many people as Print: possible and this is reflected in the “for Life” element of the slogan. There is also a Multicolor Print AG CH-6340 Baar, Switzerland double meaning here. The values of the sport – health, fitness, education, personal development, social and environment responsibility, etc. – all imply that your personal relationship with athletics will add to your quality of life. 3 WORD FROM THE PRESIDENT 8 EUROPEAN ATHLETICS 14 EUROPEAN ATHLETICS A time to celebrate European RISING STAR PRESENTED WOMEN’S LEADERSHIP Athletics’ past, present and future BY MONDO AWARDS Grøvdal kEEps NorwEGIAN flag Iceland’s Gísladóttir to represent 4 EUROPEAN ATHLETE OF THE flyING; lEmAîtrE Now lookING At winners on Awards Night YEAR PRESENTED BY MONDO NEw chAllENGEs Domínguez claims award after finally 16 MONDO: winning world gold; Idowu steps out 10 SEASON REVIEW THE NEW PRESENTING of Edwards’ shadow 2009 – Another vintage year PARTNER FOR THE EUROPEAN for European athletics ATHLETICS AWARDS NIGHT AWARDS EDITION 2 www.european-athletics.org Newsletter of European Athletics 2|09 INSIDE TRACK WORD from THE PRESIDENT e Lif or f t Spor our Y A time to celebrate European Athletics’ past, present and future Hansjörg Wirz | President, European Athletics I would like to congratulate Marta All four athletes were winners when With initiatives such as these awards, European Athletics is Domínguez, Phillips Idowu, Karoline it counted – at the European Athletics carrying out its goal to lead, inspire and equip the highest Bjerkeli Grøvdal and Christophe Lemaître Junior Championships in Novi Sad in the number of Europeans to enable them to form a loyal on their successful seasons and their cases of Norway’s Grøvdal and France’s relationship with athletics for life. deserved recognition at the European Lemaître and in Berlin at the IAAF World Athletics Awards Night. Championships for Spain’s Domínguez It has been a long journey for European Athletics to arrive and Great Britain’s Idowu. at this point – a journey that began in the city of Budapest. Tens of thousands of votes poured in for Under the leadership of Hungary’s Szilard Stankovits, the both the European Athlete of the Year and I also extend my congratulations to Thórdís European Committee of the IAAF met on January 7, 1934, European Athletics Rising Star categories Lilja Gísladóttir of Iceland and the other at the Gundel Restaurant – where, 75 years later, European and the final results were extremely close. national winners she is representing in our Athletics Council Members were to enjoy lunch this weekend inaugural European Athletics Women’s as part of our Convention. It was at this restaurant in 1934 The winners reflect the decisions made Leadership Awards. that the idea for the European Athletics Championships was by several groups of people: fans, media, formed. The first ever European Athletics Championships Member Federations and a panel of With these awards, European Athletics were staged in Turin the same year. experts, with emotion and opinion making aims to promote the development of people’s minds up as much as facts and women leaders in our sport. Gender equity Over the years, the task of the European Committee gradually figures. is a fundamental value of the athletics increased to organise other competitions. The European Cup movement and these awards can raise (first staged in 1965) and then the European Indoor Games awareness of this issue by highlighting (first staged in 1966), which later became the European some of the stories of the many women Team Championships and European Athletics Indoor who demonstrate outstanding leadership Championships, came into being under this body. in athletics. And in November 1969, the Association of the European Members of the IAAF was constituted at a formal meeting of the European Committee of the IAAF in Bucharest. Then, the Stockholm Congress of the IAAF in August 1970 paved the way for the creation of the European Athletics Association. It came into force with its first Congress in Paris in November 1970. Our founding fathers can be proud of the way we have developed their vision into making European Athletics one of the world’s leading sports organisations. It is one which the eyes of the world fall on this weekend as we celebrate the past, present and future, with the continent’s best and brightest talent recognised for their achievements this season in the wonderful city where it all began. 14 EUROPEAN ATHLETICS WOMEN’S LEADERSHIP AWARDS Iceland’s Gísladóttir to represent winners on Awards Night 16 MONDO: THE NEW PRESENTING PARTNER FOR THE EUROPEAN The photo caption reads, “The Gundel restaurant was the venue for a historical ATHLETICS AWARDS NIGHT happening in sport on January 7, 1934.” AWARDS EDITION INSIDE TRACK 2|09 Newsletter of European Athletics www.european-athletics.org 3 Your Sport for Life EUROPEAN ATHLETE Of THE YEAR Domínguez claims award after finally winning world gold If any Spanish athlete defines the word “reliable” it is Marta Domínguez. Time and again, the blonde hair and pink headband have been seen roaring down the home straight, Domínguez’s aggressive stride and never-say-die spirit putting fear into the opposition. For years “la Palentina” has been in the impossible, she’s a fighter,” she said, vanguard of her country’s athletics and encapsulating her daughter’s tenacity. after seeking world gold following her near misses in Edmonton and Paris, Domínguez For Domínguez, Berlin was the culmination finally hit the jackpot in typically blazing of a lifetime quest: “I’ve finally fulfilled a style in Berlin. childhood dream,” she said. That win has earned Domínguez the In fact, it was not that promising at the women’s European Athlete of the Year beginning, as the athlete points out: “I Award presented by MONDO.