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SMARTER DIGITAL BANKING Banking Without Banks? RETAIL BANKING FUSION DIGITAL PLATFORM & FUSION DIGITAL CHANNELS SMARTER DIGITAL BANKING Banking Without Banks? In the digital age, customers need banking – but they don’t necessarily need banks. To stay relevant and fight off upstart competitors, banks need to control the customer relationship. The old online banking approach, based Deliver Next-generation Banking around cheaper transactions, worked for Today, true customer engagement many years. The cost of processing a depends on standing out from the crowd. transaction online was typically five times And this demands regular innovation and lower than via an ATM and 25 times lower enhancements, and targeted, personalized than in-branch. offers. With the Fusion Digital portfolio of online, mobile and personal financial 3 billion 68% Online Challenges management software products, you can However, online banking also created two deliver the next-generation banking that users will access retail banking via 68% of millennials bank on entirely new challenges. First, the loss customers now expect. digital channels by 2021 desktop or mobile most frequently of personal interaction made it harder to (Source: Juniper) (Source: Oracle) understand customer needs, which in turn Innovation impeded cross- or up-selling. Second, digital The pace of innovation has been set by the services are now commoditized. So just Goliaths of Web 3.0, such as Facebook, when digital channels have become the main Apple, Google and Amazon, with a handful point of contact with customers, banks find of the world’s largest banks innovating as it hard to differentiate their brands online. best they can in online banking. At the same time, many niche players have come to Savvier Customers market to cherry-pick the best, most profitable On top of this, today’s customers are getting customers with a host of fresh applications. more savvy. Accustomed to high-quality digital Many leading regional banks do not have deep experiences and constant upgrades from pockets to develop their own alternatives, so companies such as Google and Apple, they they choose to work with Finastra to deploy want convenient, ‘joined-up’ banking services, the next-generation digital strategies that accessible wherever they are, on any device. we specialize in. 2 FINASTRA Retail banking Fusion Digital Platform & Fusion Digital Channels A New Level of Customer Engagement Pioneering technologies and rapid digitization set new benchmarks for creating engaging banking experiences and personal interaction with customers. The expectations of retail banking customers Four Ways to Intensify Customer Focus are higher than ever. To deliver relevant with Fusion Digital Channels products and services, banks need to On the web and on mobile, the understand their client base better. 1. Intuitive and Customized User Interface “customer isn’t king — he’s dictator. With award-winning design, applications are ” Customers want an omni-channel easy to use and customers can personalize Brett King experience. Social media, person-to-person their own interface. Segment-based UI options Bank 3.0 and person-to-machine interactions need also open new levels of personalization in to merge seamlessly to secure frequent digital banking. customer touches and engender trust. 2. Actionable Notifications Digital banking drives revenue. With Flexible and customizable triggers – such as automated processes that strike the right account balance – ensure customers receive balance between customization and simple and relevant information and offers at upgradeability, banks can transform digital the right time. solutions into powerful sales engines and ultimately leverage higher profitability. 3. Customer Relevancy Become a proactive digital financial advisor. Use the insight into customers’ usage and spending habits to offer relevant products and services delivered through their preferred digital channels. 4. Security Customers need to access their money securely, wherever they are. Banks share that Digital banking: Simpler, faster, smarter. expectation. Our digital banking products use Frictionless banking to match your customers’ lifestyles. industry-leading security solutions to ensure maximum safety and privacy. 3 FINASTRA Retail banking Fusion Digital Platform & Fusion Digital Channels Fusion Digital Platform – Personal, Predictive Banking for the Connected Consumer Fusion Digital Platform moves away from multiple channels and silos to meet today’s customer needs. Fusion Digital Platform Daily Banking Digital Sales Fusion Digital Platform enables you to build Daily Banking comprises a variety of basic Digital Sales provides a toolkit to manage a platform for growth by presenting your financial products such as accounts, cards sales and marketing campaigns on the digital banking products, services and promotions and payments. The customer’s experience channels platform. This delivers well-targeted to customers in a contextual way, using when they contact their bank is an important sales offers to customers, generating more actionable insights and push notifications. opportunity for competitive differentiation. up-sell and cross-sell opportunities. This flexible digital platform includes optional Finastra’s Daily Banking provides intuitive, add-on modules (such as PFM, Investments relevant and prompt services for real-time and Digital Sales), an extendable, open banking customer needs, regardless of channel. ecosystem and Fusion Digital Channels (for example Online and Mobile banking) Personal Financial Management connected to it. with Gamification Banks looking to offer advanced personal Digital Engine and Digital Development Kit financial management can select Fusion The Digital Engine provides locked-down core Digital Platform’s PFM module, which logic and services that are pre-integrated includes gamification to help attract, with Finastra core banking systems and engage and retain customers. compatible with other core banking systems. And with the Digital Development Kit (DDK), Investments you can customize and extend while the Investments offers brokerage and investment core modules of your banking system remain management features so customers can untouched. DDK avoids vendor lock-in by conveniently carry out all their financial permitting your bank or your trusted partners business in a single location. to carry out implementation projects on the Fusion Digital Platform. Hover over diagram to expand 4 FINASTRA Retail banking Fusion Digital Platform & Fusion Digital Channels Fusion Digital Channels: A New Way to Engage Customers Banks are reinventing digital channels to provide a new customer experience and to position mobile and online as primary sales channels. With Fusion Digital Channels, applications Mobile Banking such as Online and Mobile banking sit on top Put your bank at the front of the pack by of the Fusion Digital Platform. Convoluted delivering a mobile banking application banking processes are replaced with that customers will love. Finastra’s Mobile personalized digital experiences that help Banking exploits smartphone features such eliminate customer frustration. Banks can as cameras, push messaging and GPS, and better analyze customer behavior to both it has been designed for use on the most predict future needs and exceed expectations, popular platforms (iOS, Android). and with flexible, integrated ‘omni-channel’ banking, customers can move seamlessly Open Banking between channels. In addition to high scalability and flexibility we pay significant attention to the openness of Online Banking Fusion Digital Platform. The open architecture Meet customers’ rapidly developing of Fusion Digital Channels allows easy requirements by creating a virtual branch. integration of 3rd party solutions such as The system supports customer self-service and co-browsing, video calling and gamification, can be seamlessly integrated with advanced providing an exceptional customer experience. personal financial management tools. The open API’s enable banks and their customers a seamless and secure access to financial information. By leveraging our platform’s services and open API’s, banks can easily extend their offerings from Fintech ecosystem or develop their own solutions. Read more 5 FINASTRA Retail banking Fusion Digital Platform & Fusion Digital Channels Ferratum Bank Offers Mobile Banking Services at Ground-breaking Speed A pioneer in the digital banking space, Ferratum Bank has put technology at the very heart of its business – removing the need for physical branches altogether. Finland’s Ferratum Group selected Fusion of digital banking, we need to keep extending Essence and Fusion Digital as both its core and improving our digital banking offering to banking system and the foundation for its meet our customers’ evolving demands”. innovative omni-channel banking products As well as giving customers 24/7, on-the-go and services. To deliver an exceptional access to financial services, it takes just five customer experience across its mobile and minutes to open a new account via Ferratum’s online channels, the bank wanted to make it mobile app, while loans are approved within as quick, easy and convenient as possible for minutes. This enables the bank to satisfy high customers to access the services they need. demand for speed and convenience. Ferratum Ferratum focuses on delivering the best is confident that its mobile banking services possible digital banking experience. That will help to attract more and more customers means providing quick, easy, round-the-clock
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