Kuai-kuai ZHOU*, Zheng CHEN Comprehensive Evaluation and Countermeasures of Rural Information Service System Construction in Hengyang

Abstract: The process of rapid economic growth, has an important influence on the construction of rural areas in Hengyang. The optimization of rural information service system has become an important issue in the construction of new rural areas in Hengyang. The rural information service system is not only for the rural construction and service, it is important to promote the rural infrastructure the smooth development of Hengyang, further narrowing the gap between urban and rural areas. This paper analyzes the problems involved in the construction and comprehensive evaluation of the rural information service system in Hengyang, and puts forward some effective measures to improve the construction of rural information service system in Hengyang city.

Keywords: the rural information service system; comprehensive evaluation; countermeasure

Information has been given a new meaning in the development of communication technology and computing technology. At present, our country is gradually changing from an agricultural society to an industrial society, and information has become an important resource in modern society, and it has important significance in the construction of a rural information service system.

1 The status quo of rural information service system in Hengyang City

Hengyang is a central city in province. It is an important agricultural city in South . The construction of the rural information service system in Hengyang city has already had a certain scale.

*Corresponding author: Kuai-kuai ZHOU, College of computer and information science, of Forestry and Technology, , Hunan, China, E-mail: [email protected] Zheng CHEN, College of computer and information science, Hunan Institute of Technology, Hengy- ang, Hunan, China 298 Comprehensive Evaluation and Countermeasures of Rural Information Service System

1.1 Diversification of Rural Information Release Form

In the course of the current rural information service system, the establishment of information dissemination system has important significance for the standardization of information dissemination. The release of information needs to be implemented in accordance with regulations, so that it can promote the release of information in a more standardized direction of development [1]. Hengyang city, in the process of rural information system construction, according to China’s agricultural information dissemination system, the city gradually formed a website, a television station, a newspaper, a publication, a school as the. In the process of Hengyang City, the rural information dissemination form gradually diversified. In the process of releasing information, the traditional forms of information, publications and information are removed, and the use of the Internet or the Internet and radio, television, newspapers and other related media, are more frequently used to promote the construction of rural information service system in Hengyang.

1.2 Formation of Relatively STable Information Acquisition System

After years of construction, the Hengyang City Department of Agriculture has created information collection channels in farming, agriculture, agricultural machinery, animal husbandry, science and agricultural products market areas and other fields, the corresponding information collection points are established. At the same time, the Hengyang City, website of the Ministry of agriculture created a corresponding network e - newsletter, agricultural products supply and demand information, analysis and forecast and related information. The published news and E-newsletter are based on the local, current situation. Through the establishment of such an information acquisition system, it can be ensured that people can carry out information filtering in the process of acquiring agricultural information. At the same time, in our country and Hunan Province, the information processing ability of the process of continuous enhancement, Hengyang City, the Ministry of agriculture will have a monthly, quarterly and rural economic situation analysis, but will also carry out a corresponding seminar, for the city and the province’s agricultural development and economic situation forecast analysis. The Integrated information sector predicts and conducts analysis of hot issues. Comprehensive Evaluation and Countermeasures of Rural Information Service System 299

2 constraints on the construction of a rural information service system

2.1 Rural Government Information Public Management and Service is not Enough

At present, the development of cities and towns is a strong priority of the government, and the related industries in rural areas are created by the township and the farmers themselves. From the perspective of rural information service system, the government has the priority in the policy and the exchange of information and market information and technology information. The output of rural public goods needs the government to provide help to work better. From this aspect, we can see that the government plays an important role in the development of the rural economy. Although the information network in China’s Ministry of agriculture is at an early stage, and while the content is relatively rich, but because of the late start of the network construction, it is still backwards. In the activities of the government departments, the construction of the rural information service system has not been given much attention.

2.2 Public Financial Resources Support is not Enough

The construction of agricultural information facilities in Hunan province has a certain scale. At the same time, the construction of agricultural information facilities also has a certain foundation. However, due to the shortage of financial resources, the problem is prominent. According to incomplete statistics, the cost of agricultural information network construction in Hengyang can not meet the current needs of rural economic development for agricultural information. The information infrastructure in county, township and village is relatively weak [2]. At the same time, through comprehensive analysis, agricultural resources information is more abundant, but the agricultural web site which has a huge amount of network access is not much,accounted for only less than 2% of all the agricultural websites And this data is concentrated in the city, township two levels of the overall level of information service platform. The degree of agricultural product market risk is mainly caused by incomplete information and asymmetric information. The emergence of these reasons has a close connection with financial resources support.

2.3 The Agricultural Management System is not Conducive to the Integration of Information Resources

At present, in the process of economic construction in China, the problems in the agricultural management system have become the important restriction factor for the coordinated development of economy and society in China. Agricultural 300 Comprehensive Evaluation and Countermeasures of Rural Information Service System

management is difficult to adapt to reform. In Hunan Province, we have merged some of the institutions in the agricultural management system, and their functions are in agreement with the Ministry of agriculture, but it still retains some of the original institutions. After this adjustment, the agricultural management system is not conducive to the integration of information resources.

3 comprehensive evaluation of rural information service system

3.1 Comprehensive Evaluation of Rural Information Service System

In the course of the construction of rural services, the implementation of comprehensive evaluation should follow certain principles. First, integrity and systematic principles. Service system construction must contain many kinds of components and systems. To ensure the normal operation of the information system, the data and the system should be integrated with the organic. To make a comprehensive evaluation of the rural information service system it should be based on the overall system. Second,stage evaluation principle. The construction of information service in rural areas is a process of gradual development. In the process of comprehensive evaluation, we should pay attention to the current stage of development. Different criteria were used in different stages. Third, the combination of subjective evaluation and objective evaluation must be used. The construction of the rural information service system is actually a problem of the human machine environment. Therefore, in the process of comprehensive evaluation, is not only to carry out the scientific measurement, but also should take full account of the information system components. Finally, the economic benefit and social benefit are unified. The construction of rural service information system and the unification of economic benefit and social benefit can avoid of one-sidedness. In the process of rural information service system construction, the use of comprehensive evaluation, not only can effectively reduce the system construction cost, and shorten the period of system construction, but also can use the comprehensive evaluation of the region to measure the development level of regional information.

3.2 Comprehensive Evaluation of Rural Information Service System

To carry out a comprehensive evaluation of rural information service system, the purpose of the evaluation should be clear. The first, is to evaluate the benefit. The initial goal of building the rural information service is that it can effectively promote the comprehensive development of the rural economy, and promote the development of agriculture in the direction of efficient agriculture. An information system can provide a lot of useful information, to develop, promote and accelerate the development of agriculture. The benefit of rural information service will be involved Comprehensive Evaluation and Countermeasures of Rural Information Service System 301

in two aspects, that is, social benefits and economic benefits. The information system is to have the opposite unity. Second, to evaluate the construction of an information infrastructure [3]. Information infrastructure construction includes the development of information resources in information infrastructure design, application of information technology and various types of equipment and devices. Information infrastructure is a prerequisite for the development and utilization of information resources. It is also an important method to guarantee the information service. In comprehensive evaluation, evaluations should be carried out. To a certain extent, this aspect can reflect the service system of the rural information service. Third, to evaluate the information talent team. An information talent team is the information resources development and utilization of advanced technology in the construction of a rural information system. In the rural information service system construction, the information talented person troop is the successful in the construction most basic request. With high quality and a reasonable structureare important prerequisites for building a rural information service system.

4 to speed up the construction of rural information service system

4.1 Government Promotion, Social Participation

In the uneven development of urban and rural areas, the government plays an important role in narrowing the gap between the two. The overall level of information in our country is not very high, especially in remote areas, which requires the participation of the government. In view of this situation, a government department should formulate a corresponding plan, increase investment, create a strong social environment, mobilize all social forces to actively participate in, in order to narrow the gap between urban and rural areas to increase action [4]. In this regard, Hengyang city can benefit from a few such aspects. Improve the rural information network infrastructure, effectively forthe basic needs of farmers, limited aggregation of agriculture related information, build and perfect rural integrated information. In the process of continuous development in the countryside, we should pay attention to the development of a comprehensive rural coordination.

4.2 To Pay Attention to the Construction of Information Network Infrastructure

To build a good information service system, one of the important prerequisites is the construction of a basic network, which is a prerequisite for the construction of a rural information system. Even though most of the rural areas have achieved good results in the relevant projects, the popularity of computers is still very low. A computer network should be constructed. Which include the construction of information public 302 Comprehensive Evaluation and Countermeasures of Rural Information Service System

service platform, training of information talents and the establishment of hierarchy information service organization and personnel. In the course of the construction of the rural information service system, only the information network infrastructure is attached importance.

4.3 Training Information Service Type Talents

At present, the level of knowledge and culture in rural areas is still at a low level. In the course of their development, the amount of information is limited, and the application of information is less, so it can be seen that the lack of necessary information personnel. However, the process of rural information service system construction needs the talent and the quality requirements of such talents to gradually increase. To construct an information training service, good training is required The training in the corresponding talent can speed up the pace of its construction.

4.4 To Promote the Development of Rural E-Commerce and Consulting Services

Rural information service system construction should be the new industry development in rural areas, and provide advantages to emerging industries in rural construction. The construction of rural information service system needs a corresponding electronic commerce and consulting service. In the face of such a development, we should further promote the development [5] of e-commerce and consulting services in rural areas, and promote the development of rural economy.

FUND

* Hengyang Social Science Fund general project “Hengyang rural information service platform construction research” (2014C005), Hengyang Social Science Fund general project “Hengyang rural information service system construction of comprehensive evaluation and countermeasure research” (2014C015) and Hunan Institute of science and technology research project “Hengyang rural information service platform construction mode research and design implementation” (HY14008).

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