City University of New York (CUNY) CUNY Academic Works Dissertations and Theses City College of New York 2011 Artist Stores: An Evolution in Art and Commerce Naomi Huth CUNY City College How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/cc_etds_theses/15 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact:
[email protected] Artist Stores: An Evolution in Art and Commerce Naomi Huth Advisor: Professor Lise Kjaer May 2011 Submitted in partial fulfillment of the requirements for the degree of Master of Arts of the City College of the City University of New York Table of Contents Introduction 1 Chapter 1: The Store Is My Art 11 Chapter 2: Pop 'til You Drop 44 Chapter 3: From the Art of Business to 84 the Business of Art Conclusion 115 Image Pages 137 Bibliography 180 Introduction “Power is in the hands of those that control the means of production.” – Craig Owens1 “It's a lady's handbag...No, it's an iron. No, a typewriter. No, a toaster. No, a piece of pie.” These words were exclaimed by a visitor to Claes Oldenburg's 1961 East Village storefront, trying to figure out what product she had just been examining.2 As the viewer encountered a series of handmade objects representing mass-produced goods, she found herself in a storefront oddly mimicking a retail space, creating an ambiguous space where common distinctions between “art” and “commerce” had seemingly collapsed.