FAIRWAY GROUP OF NEWSPAPERS REVISIONS EFFECTIVE JANUARY 2019 Advertising Rates & Information

basebar full three half three quarter sixth eighth sixteenth page quarters page eights page page page page 52x $335 $1,786 $1,485 $1,011 $811 $562 $397 $326 $203 26x $342 $1,833 $1,533 $1,036 $829 $575 $406 $333 $206 THURSDAY 13x $350 $1,875 $1,559 $1,060 $849 $588 $414 $340 $210 CIRCULATION 41,500 4x $424 $2,352 $1,950 $1,323 $1,055 $725 $505 $412 $248 NEWSPAPER BOOKING DEADLINE - Monday by 11:00 am 1x $496 $2,806 $2,323 $1,572 $1,252 $858 $564 $480 $286

52x $335 $1,786 $1,485 $1,011 $811 $562 $397 $326 $203 26x $342 $1,833 $1,533 $1,036 $829 $575 $406 $333 $206 13x $350 $1,875 $1,559 $1,060 $849 $588 $414 $340 $210 THURSDAY CIRCULATION 43,600 4x $424 $2,352 $1,950 $1,323 $1,055 $725 $505 $412 $248 NEWSPAPER BOOKING DEADLINE - Monday by 1:00 pm 1x $496 $2,806 $2,323 $1,572 $1,252 $858 $564 $480 $286

52x $385 $2,106 $1,750 $1,187 $948 $654 $458 $374 $228 26x $404 $2,209 $1,834 $1,246 $994 $683 $480 $389 $236 13x $419 $2,308 $1,913 $1,297 $1,034 $712 $497 $403 $242 THURSDAY CIRCULATION 61,700 4x $528 $2,998 $2,482 $1,676 $1,334 $911 $629 $508 $298 NEWSPAPER BOOKING DEADLINE 1x $586 , $3 361 $2,781 $1,876 $1,491 $1,015 $698 $564 $326 - Monday by 10:30 am

52x $266 $1,341 $1,118 $766 $617 $434 $311 $258 $167 26x $278 $1,406 $1,170 $801 $645 $451 $322 $268 $172 13x $288 $1,468 $1,220 $835 $671 $469 $335 $277 $176 THURSDAY CIRCULATION 30,700 4x $356 $1,899 $1,576 $1,072 $859 $594 $418 $342 $211 NEWSPAPER BOOKING DEADLINE 1x $392 $2,126 $1,763 $1,197 $956 $659 $461 $377 $229 -Monday by 10:30 am

52x $188 $847 $710 $496 $404 $291 $215 $184 $127 26x $197 $891 $744 $519 $422 $303 $224 $190 $131 13x $204 $932 $778 $541 $440 $315 $231 $196 $134 WEDNESDAY CIRCULATION 1,600 4x $233 $1,118 $931 $643 $520 $368 $267 $225 $149 NEWSPAPER BOOKING DEADLINE - Friday by 12:00 noon 1x $259 $1,282 $1,067 $733 $591 $416 $299 $249 $162

All rates shown include print2web online advertising $550 full process colour per paper FRONT LUG 2”x2” | SECTION LUG 2”x2” or 5.145”x1.357” Advertising Sizes FRONT MINI BAR 8”x .714”

FULL PAGE BASEBAR THREE QUARTERS - H 10.375” x 11.5” 10.375” x 1.786” 10.375” x 8.571”

HALF - V HALF - H THREE EIGHTS 5.145” x 11.5” 10.375” x 5.714” 5.145” x 8.571”

QUARTER - V QUARTER - H SIXTH - H 5.145” x 5.714” 10.375” x 2.785” 5.145” x 3.714”

EIGHTH - H SIXTEENTH - H 5.145” x 2.785” 5.145” x 1.357” FAIRWAY GROUP OF NEWSPAPERS Flyer Rates & Information

pieces delivered annually with Metroland...... rate per m up to 250,000 annually...... $60 per m 250,000 to 500,000 annually...... $55 per m 500,000 to 750,000 annually...... $50 per m 750,000 to 1,000,000 annually...... $48 per m over 1,000,000 annually...... $45 per m

...... $90 per 1000

flyer deadlines ALL DUE THE WEEK BEFORE DISTRIBUTION KITCHENER, WATERLOO & NEW HAMBURG Flyer Booking Deadlines: 6 business days prior to distribution Flyer Arrival Deadlines: 6 business days prior to distribution

GUELPH & CAMBRIDGE Flyer Booking Deadlines: 6 business days prior to distribution Flyer Arrival Deadlines: 6 business days prior to distribution

flyer shipping KITCHENER, WATERLOO & NEW HAMBURG 44 Frid Street, Hamilton, ON L8N 3G3 Receiving open between the hours of 7:15 am - 2:00 pm only. GUELPH, CAMBRIDGE c/o Burlington Post West Distribution Centre located at 901 Guelph Line, Burlington, Ontario, L7R 3N8 905-634-1710 Receiving open between the hours of 8:30 am - 5:00 pm., Mon. - Fri., 10:00 am - 4:00 pm, Sun.

Place your ad or coupon on save.ca and reach 1.6 million unique visitors for as low as $100 monthly www.save.ca Market Reach BY STARMETROLAND MEDIA PUBLICATION

Guelph Mercury Kitchener Waterloo Cambridge New Hamburg Tribune Post Chronicle Times Independent

City Households Guelph 38,151 Kitchener 68,770 Waterloo 32,280 Cambridge 40,230 New Hamburg 4,670 NOB Rural 4,747 1,580 5,570 5,045 Distant Rural 11,147 3,730 Dealers Total 54,957 70,350 37,850 45,275 8,400

FSA by Income Level FAIRWAY GROUP NEWSPAPERS Guelph Mercury Tribune Cambridge Times Kitchener Post N1L ...... $145,332 N1T ...... $135,424 N2P ...... $135,349 N1C ...... $154,593 N1P ...... $119,772 N2R ...... $112,304 N1K ...... $113,451 N1S ...... $109,421 N2N ...... $112,321 N1G ...... $112,792 N3C...... $109,838 N2A ...... $104,867 N1E ...... $98,700 N3H ...... $91,842 N2B ...... $86,463 N1H ...... $87,312 N1R ...... $82,990 N2E ...... $89,520 N0B...... $132,945 N2M...... $80,608 NOG...... $92,498 New Hamburg N2H ...... $79,585 N1M...... 106,280 Independent N2C ...... $68,742 N2G ...... $69,793 N0B ...... $132,945 N3B...... $116,929 N3A ...... $112,285 Waterloo Chronicle N2J ...... $93,371 N2T ...... $148,346 N2K ...... $144,012 N2V ...... $134,394 N2L ...... $92,768

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com FAIRWAY GROUP OF NEWSPAPERS REVISIONS EFFECTIVE JANUARY 2019 Flyer Distribution Data

Thursday Thursday GUELPH CARRIER DELIVERY KITCHENER CARRIER DELIVERY Truck FSA Area ...... Amount Truck FSA Area ...... Amount N1E ED North/East: Speedvale E, Victoria, Grange St . . . 2,717 N2A Lackner Woods, Stanley Pk, Chicopee Areas . .8,220 EE Central: York, Victoria N, Elizabeth ...... 1,197 N2C Kingsdale Area ...... 2,610 EF Central: Eramosa, Speedvale E ...... 3,054 N2E Laurentian West, Laurentian Hills, Country Hills Areas . 10,580 EG East: Victoria N, Eastview, Watson N ...... 4,852 N2P Pioneer Tower, Doon, Pioneer Park Areas . . 6,220 Totals ...... 11,820 N2R Huron Park, Trussler, Brigadoon Areas . . . 3,520 N2B Grand River North, Heritage Park, Rosemount Areas . .4,960 N1G GA South: College W, Niksa, Hanlon Pkwy . . . . . 869 N2G Downtown East of King, Rockway Areas . . . 3,160 GB Central: Gordon, Edinburgh S, College W, Village by the Arboretum .1,739 N2H Downtown West of King Areas ...... 5,940 GC South: Stone, Edinburgh, Kortwright W . . . . .2,147 N2M Forest Hill, Victoria Hills Area ...... 8,000 GG South: Clair, Hanlon Pkwy, Gordon Kortwright . . .2,435 N2N Forest Heights, Highland West, Boardwalk Areas . . . 7,890 Totals ...... 7,190 Apartment/Lobby Drops ...... 7,670 N1H HA Central: Norfolk, Waterloo, Silvercreek . . . .2,205 Kitchener City Totals ...... 68,770 HB Central/North: London, Westmount, Woodlawn . . 3,346 HE West/North: Hanlon, Imperial N, Speedvale W . . . 1,991 HH Fife, Whitelaw ...... 730 Totals ...... 8,272 N1K KA Speedvale W, Elmira N ...... 462 Thursday KB West: Imperial S, Elmira S, Paisley Rd . . . . . 1,893 WATERLOO DELIVERY Totals ...... 2,355 Truck FSA Area ...... Amount N2J Glenridge, Willowdale, Uptown Breithaupt . . 3,640 N1C CA South: Downey, Niska ...... 1,030 N2K Lincoln Village, Colonial Acres, Eastbridge, Bridgeport . 8,130 N1L LA Clair, Victoria, Gordon ...... 3,467 N2L Lakeshore, Columbia, Westmount, Apartments ...... 4,017 Beechwood, Keatsway, Breezewood . . . . . 6,230 N2T Upper Beechwood, Resurrection, Laurel Creek . . 6,340 Guelph City Totals ...... 38,151 N2V North Lakeshore, Laurel Creek, Claire Hills . .4,690 GUELPH RURAL DELIVERED Apartment/Lobby Drops ...... 3,250 RG 1+11 Hwy 6, 6th Line E, First Line/18, Woodlawn Rd W . . . . 1,296 City of Waterloo Totals ...... 32,280 RG 2+22 Watson Rd, Erin/Halton, Hwy 124, Cnty Rd 125 . . . . 1,060 RG 3 Stone Rd, Clair Rd, Hwy 401, Hanlon ...... 997 KITCHENER & WATERLOO RURAL ZONE FSA Area ...... Amount RG 4 Hwy 124, Cambridge/Guelph Townline, Hwy 401, Hanlon . . . 576 N3B Elmira (DB) ...... 3,890 RG 5 Hwy 6, Fegus 18, Eramosa/Erin Townline, Hwy 124 . . . 818 N0B St. Jacobs (FC) ...... 1,090 Totals ...... 4,747 N0B Breslau/Maryhill (FB) ...... 1,580 N0B Woolwich South (DC) ...... 590 GUELPH OTHER DELIVERED Totals ...... 7,150 Stores/Boxes, Administration, Mailed Subscriptions & Service Copies . . . . 75 TOTAL DISTRIBUTION AVAILABLE ...... 108,200 EMC RURAL DELIVERY Fergus ...... 5,051 Arthur ...... 1,263 Thursday Elora ...... 2,623 Rockwood ...... 1,897 Truck FSA Area ...... Amount Eramosa ...... 313 SA N1S West Galt (North of Cedar) ...... 2,693 RB N1R North Galt (South of Avenue Rd) . . . . . 974 Totals ...... 11,147 RA N1R North Galt (North of Avenue Rd) . . . . 4,370 TOTAL DISTRIBUTION AVAILABLE ...... 54,957 TA+RD N1T North East of Galt (Saginaw) ...... 4,643 HA N3H Preston (West of King) ...... 2,453 HB N3H Preston (East of King) ...... 3,511 CA N3C Hespeler (North West) ...... 5,068 CB N3C Hespeler (South East) ...... 2,237 Wednesday RC N1R Galt (Between Water & Elgin) ...... 2,775 RD N1R Galt (East of Elgin) ...... 2,529 NEW HAMBURG DELIVERY SB N1S West Galt (South of Cedar) ...... 2,969 Truck FSA Area ...... Amount RD N1P Galt (South of Myers Rd) ...... 2,202 N3A New Hamburg (WC) ...... 4,670 Apartment/Lobby ...... 3,731 N0B Woolwich North (SC) ...... 1,050 N0B Wellesley (SB) ...... 1,610 Cambridge City Totals ...... 40,155 N0B North Dumfries (WB) ...... 1,070 Office/Service ...... 75 Totals ...... 8,400 CAMBRIDGE RURAL ZONE THURSDAY ONLY FSA Area ...... Amount NOB Ayr City Limits ...... 1,494 Area 1 North of 401 & West of Puslinch ...... 666 Area 2 East of Cambridge, Barbers Beach . . . . . 469 Area 3 South East Cambridge, Clyde ...... 551 Area 4 Sheffield & Branchton ...... 574 Area 5 South Cambridge & Glenmorris ...... 645 Area 6 South West Cambridge, Roseville . . . . . 646 Totals ...... 5,045 TOTAL DISTRIBUTION AVAILABLE ...... 45,275 MAPFSA OFs OF CONSERVATION RD GUELPHGuelph 5 CITY AREAS N VICTORIA DR 6 EF N1E

TO KITCHENER WOODLAWN RD. W. WOODLAWN RD. E. (24km/15mi) 7 ELMIRA RD. N.

WINDSOR ST

SILVERCREEK PARKWAY N.

AKOKSUM

DR NILKCIN R D SSE N R E V NI DR.

MEILN IMPERIAL DR BRANT

NORTHWEST WAD WAVERLY DR. LEWIS RD. RIVER

NOS DELTA ST

INDUSTRIAL AVE. 124

AREA DR DR VIEW

SPEEDVALE AVE. W. SPEEDVALE AVE. E. TS N EEL H TA K SPEEDVALE AVE. E.

STEVENSON ST. N. OLTS HCIWWOOL WESTMOUNT RD. WESTWOOD RD. HA EMMA ST. KA EG

Y A W SSE R P X E N O L N A H

N1H N VICTORIA DR N1K R NOSWAD IMPERIAL RD. N. D

HE METCALFE ST N1E WILLOW RD. WILLOW RD. N1H ERAMOSA RD. W . N . D R H G R U B NID E E S EASTVIEW RD. T W O O ALMA STALMA N

D 6 TS IHLED

HB WATSON PARKWAY N. R LONDON RD. W. D. 7 STARWOOD

N1H H METCALFE ST ED A PAISLEY RD. SUFFOLK ST. W. D A

T DR NEDUA NORFOLK ST. NORFOLK I N1E R

PAISLEY RD. D

S PAISLEY ST.

I T DR. M N. ST. YORKSHIRE E SIL P ELMIRA RD. S KB P E VERCREEK PRKW

R H

I A

A N GRANGE ST STARWOOD DR

L I N1K E

R D. D

WHITELAW RD.

R. MACDONELL ST S. GRANGE RD. ELIZABETH ST. STEVENSON ST. S. Y S. VE. WATERLOO A

VICTORIA RD. S. ELIZABETH ST. HH WELLINGTON ST. W. NEEVE ST. EE 124 7 N1H 124 N1E N D R N O STA W

FIFE RD. WATER ST. YORK RD. 7 WATSON RD. S.

MUNICIPAL ST. GORDON ST.

GB DEAN AVE. N1G EDINBURGH RD. S. COLLEGE AVE.W. COLLEGE AVE.W. COLLEGE AVE. E. JANEFIELD AV WATSON PARKWAY S.

GA STONE RD.W. STONE RD. W. STONE RD. E. N1G HARVARD AVE.

SCOTSDALE DR. IR NOSKC

NISKA RD. A

V

I R

GC E .

N1G VICTORIA RD. S.

DOOWNO RD. KORTRIGHT RD. W. RICKSON A FSA’S & APARTMENTS CA

VE. N1C RD. DOWNEY N1E N1L LA ED – 2,717 LA – 3,467 S N O D RN1L O GT. EE – 1,197 ARKELL RD. EF – 3,084 N1H

GG EG – 4,852 S

A W SSE R P X E N O L N A H U COLONIAL DR.

Y HA – 2,205

N1G M

M E R 11,820 HB – 3,346 F IE LD DR. LAIRD RD HE – 1,991

VICTORIA RD. S. N1G HH – 730

BEAVER MEADOW DR. MEADOW BEAVER

C

L CLAIRFIELD DR. E.

LAIRD RD. A I DR. FARLEY R

F

I

E GA – 869 8,272

L

D

S D

R GOODWIN DR. GB – 1,739 W

CLAIR RD.W. CLAIR RD.W. CLAIR RD. E. GC – 2,147 N1K GG – 2,435 KA – 462 7,190 KB – 1,893

T S N O D R O G. 2,355 N1C 6 CA – 1,030 APARTMENTS – 4,017 Office Copies – 75

MALTBY RD. Total ...... 38,151

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com MAP OF ELORA - EL Guelph Rural Areas ARTHUR - AR

RA001

RE001

ALMA-EL RF001

RL001 FERGUS-FG RG005

ELORA-EL

RG002 RG022 RG001 ROCKWOOD-RW

RG011 RR001

RG003

RG004

EMC RURAL GUELPH RURAL DELIVERY DELIVERY Fergus . . . . .5,051 RG 1 & 11 . . . . 1,296 Arthur . . . . . 1,263 RG 2 & 22 . . . .1,060 Elora . . . . . 2,623 RG 3 ...... 997 Rockwood . . . 1,897 RG 4 ...... 576 Eramosa . . . . . 313 RG 5 ...... 818 Totals . . . . 11,147 Totals . . . .4,747

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com MAP OF Cambridge City Areas

CA N3C

CB N3C

HB N3H

INDUSTRIAL

HA N3H RA TA N1R N1T

RB N1R

SA RC N1S N1R

RD N1R

SB N1S RD N1P

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com MAP OF Cambridge Rural Areas

124 Waterloo Downey 6 86

Kossuth Rd. Kossuth 35 24 Kitchener AREA 8 #1 35 17 AREA 35 7/8 #2

Trussler Rd Cambridge Fountain Clyde Blair 97

97 AREA New Dundee Roseville Rd 46 97 #3 Clarkson Cedar Creek 8 Roseville Cheese Factory Rd. Safari Rd. AREA 24 97 #6 AREA Branchton 8 #5 Wrigley AREA 50 Rockton Ayr Rd Lockie #4 Ayr 28 4th Concession Rd. Brant-Waterloo Rd. Glen Morris

McLean School Rd. St. George CAMBRIDGE RURAL DELIVERED Area 1 . . . . . 666 Area 2 . . . . . 469 Area 3 ...... 551 Area 4 . . . . .574 Area 5 . . . . .645 Area 6 . . . . .646 AYR ...... 1,494 Total . . . .5,045

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com MAP OF Kitchener & Waterloo City Areas

St Jacobs N0B - Woolwich South

Bloomingdale St Charles St W

N0B - St. Jacobs Martin Grove Village

Weber St N Industrial N2K Bloomingdale

Beniamin Rd KB St VC KD Victoria

igS NKing St

Northfield Dr W LexingtonKC Rd Ebycrest Rd Bridge St W LB Albert St Conservation Dr N0B - Breslau/Mary hill Bloomingdale Rd N Fountain St N VB Waterloo KE N2V UniversityJC Ave E Bridge St E Greenspace N2J Breslau Erbsville Rd Columbia St W Industrial FischerColumbia Hallman Rd N St W LE JB TB N2L Erb St W VD HB N2B BC LC/LD Lackner Blvd Columbia St W Erb St W N2H TC King St N BB LF BD

HC Ottawa St N AC/AD N2T MB GB Weber St E TD Fischer Hallman Rd N N2A Erb St W N2M N2G Highland Rd W AB MC NB Kitchener AE MD N2N AF CB N3A - New Hamburg CC King St E ED Trussler Rd N2C NC Ottawa St S EC Fischer Hallman Rd N PD

Conestoga Pky S Dr Manitou King St N Petersburg EF EB N2E Industrial

Mannheim N2P Bleams Rd PB PC Queen St Homer Watson Blvd

Huron Rd RB N2R

N0B - North Dumfries

Queen St N New Dundee Rd

Bridge St New Dundee 5896-001

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com MAP OF New Hamburg & Baden

Salem Elora

Regional Rd-10 W Wellington Road 7

Wellington Road 18

Country Road 12 Wellington Road 12 N3B - Elmira 21 Road Wellington DB Floradale

Northfield Dr E Line 89 Church St W N0B - Woolwich North Wallenstein SC Elmira Regional Rd-86 West Montrose Wellington Road Linwood N0B - Woolwich South Elmira Rd

Arthru St S DC Willam Hastings Line Hawkesville Winterbourne Marden Rd Hawkesville Rd Conestogo King ST Sawmil Rd St Jacobs Mary hill Sawmill Rd

Kressler Rd Maryhill Rd Lobsinger Line St Clements N0B - St. Jacobs ON-7 FC Martin Grove Village Industrial Bloomingdale N2K Victoria St N N0B - Bresau/Maryhill Ebycrest Rd FB Regional Rd-5 Bamberg Waterloo Conestoga Pky N Notre Dame Dr Bridge St E Wellesley Gerber Rd N2V N2J Breslau N2L Industrial N0B - Wellesley Fountain St N SB N2B Erb St W N2H Kossuth Rd

Erb St W Ottawa St N N2M N2G N2A St Agatha Kitchener Allendale Rd N2N King St E Maple Grove Rd Phillipsburg N3A - New Hamburg Ottawa St S ON-8 E WC Petersburg Wilmot Easthope Rd N2C Nafziger Rd Conestoga Pky N ON-8 EEagle St N N2E Industrial Baden King St E Mannheim Trussler Rd Bleams Rd Queen St New Hamburg ON-401 W Huron Rd Blair Rd Dickie Settlement Rd N2R ON-8 34 Line ON-8 NEw Dundee Rd

Walker Rd New Dundee Roseville Oxford Road 43

Cedar Creek Rd

Oxford Road 8

Oxford Road 22 N0B - North Dumfries Plattsville WB Spragues Rd

Wrigley Rd

Ayr Swan St Glen Morris Rd W

Bright ON-401 E

Oxford Road 8

Ayr Rd

Drumbo Pinehur ST Rd 5897-001

Oxford Road 3 Oxford Road 29 Grand River Oxford Road 29

Silver ST Keg Lane

NEW HAMBURG BADEN Total . . . .4,660

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com Production Contact Information FAX 519.763.4814

E-MAIL INFORMATION Fairwayproduction@torstar.ca

INSTRUCTIONS FOR SENDING ADS ON FTP (Macintosh Compatible)

GUELPH MERCURY TRIBUNE FTP SITE: HOST: ftp.guelphtribune.ca USER ID: gtads PASSWORD: adsend

PLEASE EMAIL US ONCE THE MATERIAL HAS BEEN SENT

Mechanical Requirements MEDIA CD, DVD, USB Memory Stick

PROGRAMS USED Adobe Creative Suite 3 Please make sure the document is COMPRESSED (Stuffit or Zip) If you are using a higher version of InDesign, be sure to include an INX file.

IMAGES & LOGOS jpg - psd (photoshop) - tiff or eps files 300 dpi if possible NO Microsoft Word, Powerpoint or Corel Wordperfect files

FINISHED WORK PDF only please, high resolution

Ad Material Deadlines WATERLOO CHRONICLE • KITCHENER POST CAMBRIDGE TIMES • GUELPH MERCURY TRIBUNE - Monday by 3:00 pm

NEW HAMBURG INDEPENDENT - Friday by 3:00 pm

367 Woodlawn Road West, Unit 1, Guelph Ontario N1H 7K9 | 519.763.3494 | www.guelphmercurytribune.com