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The Branding & Style Guide of the OGDEN MUSEUM of SOUTHERN ART 2016

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The Branding & Style Guide of the OGDEN MUSEUM of SOUTHERN ART 2016 the branding & style guide of the OGDEN MUSEUM OF SOUTHERN ART 2016 1 table of CONTENTS 3 intro 4 logo usage 7 colors 8 typography 10 exhibition display collateral 14 museum print collateral 22 digital blasts 24 departmental branding 30 additional elements INTRO The mission of the OGDEN MUSEUM OF SOUTHERN ART is to broaden the knowledge, understanding, interpretation and appreciation of the visual arts and culture of the American South through its events, permanent collections, changing exhibitions, educational programs, publications and research. Our brand embodies this mission, by being simple, modern and clean it creates an open and welcoming environment that invites ALL to experience the resounding impact the art and culture of the American South has had on the world. The brand’s simplicity is aimed to enhance the museum’s exhibitions, events, and educational programs rather than distract from the experience. This branding & style guide is intended to create a cohesive and consistent look and feel that ensure a recognizable, respectable, and impactful brand. 3 logo logo USAGE Our logo is the touchstone of our brand, we must ensure proper usage at all times. The following are examples of proper and improper usage. square logo 6p0x6p0 1p0 space between logo & text (vertical & horizontal treatment) helvetica, regular, all caps, centered, font size 16 pt, tracking 100, leading 19.2pt always scale up or down proportional from these original document sizes CORRECT INCORRECT USAGE USAGE stacked never place words on OGDEN MUSEUM top of the OF SOUTHERN ART “O” OGDEN MUSEUM OF SOUTHERN ART never tilt stacked the “O” or right OGDEN MUSEUM embellish OF SOUTHERN ART the “O” “of” should centered always be on the same line as “southern art” OGDEN MUSEUM OF SOUTHERN ART OGDEN MUSEUM OF SOUTHERN ART 5 logo COLOR Always make an attempt to use the red logo with the white O preferably on a white background. If the red clashes or cannot be seen with the background use either the black logo with a white O or transparent O, or a white logo with a transparent O so that the background of the image/ color shows through.You may at times also use a red logo O with a transparent O. *on occasion we may use an image/ pattern as the “background” of the O logo - however this must be approved by the deputy director before used. **for the educational department, or the store colors other than red may be used, please see page XX for more details. colors COLORS Red is the primary color of the Ogden Museum and therefore should be utilized in some aspect in all corporate branding. However, we do not wish to outshine/distract from our logo by over use of the red. Remember that less is more, and a minimalist, modern, simple design enhances the overall brand of the museum. PMS 485 PMS White PMS Cool Grey 2 PMS 423 PMS 426 CMYK 0, 100, 100, 0 CMYK 0, 0, 0, 0 CMYK 0, 0, 0, 20 CMYK 0, 0, 0, 50 CMYK 0, 0, 0, 100 RGB 235, 29, 37 RGB 255, 255, 255 RGB 209, 211, 212 RGB 147, 149, 152 RGB 0, 0, 0 HEX # ec1c24 HEX # ffffff HEX # d1d2d4 HEX # 939597 HEX # 000000 7 typography our TYPOGRAPHY To create interest the Ogden Museum uses variations of the following typefaces in the typography in our publications, advertisement, exhibitions, programming, etc. O It is preferred that no more than two combinations of the following fonts ever be used on one item, however there are exceptions to this rule. FOR PRINT Helvetica Light Primary Font To be used as Helvetica Light Oblique a header Helvetica Regular font and with Helvetica Oblique mentions of Helvetica Bold Ogden Museum Helvetica Bold Oblique To be used for body copy Avenir Light Avenir Medium Secondary Font Avenir Light Oblique Avenir Medium Oblique (light preferred) other weights Avenir Book Avenir Black to be used Avenir Book Oblique Avenir Black Oblique as secondary Avenir Roman Avenir Heavy Avenir Oblique Avenir Heavy Oblique elements To be used as bebas neue Tertiary Font a display font ** Other departments of the museum/ events have one additional typeface to create a branding unique to that department/event please see their corresponding pages for clarification. 9 exhibition collatoral exhibition DISPLAY COLLATORAL To create consistency for advertising exhibitions (both internally and externally), templates have been created for banners, sandwich boards, and advertisements so that the information regarding the exhibition is presented clearly and effectively. For other programming, such as Family Day, OWAN, Art of Giving, etc. these guidelines are disregarded in favor of highlighting that those events are not exhibitions. EXHIBITION ADVERTISEMENTS WALTZING WITH THE MUSE THE PAINTINGS OF JAMES MICHALOPOLOUS SEE NEW EXHIBITIONS Presenting Sponsors – Henry and Pat Shane AT THE OGDEN Urban, 2016, Oil on Canvas, 30” x 40”, Collection of Jesse L. Wimberly, IV Maude Schuyler Clay Simon Gunning Anna As Heidi (detail) The Edge (detail) OPENING OCT. 1, 2016 1997 2013 ON VIEW FEB. 25 - JULY 16, 2017 Archival Pigment Print oil on canvas 60 x 47 inches 925 CAMP STREET 925 CAMP STREET NEW ORLEANS LOUISIANA 504.539.9650 OGDENMUSEUM.ORG SIMON GUNNING AND THE SOUTHERN LOUISIANA LANDSCAPE WED-MON / 10-5 925 CAMP STREET Simon Gunning, Napoleon House with Paul October 1, 2016 - February 5, 2017 Prudhomme (detail), 1995, oil on canvas, 48x72 11 exhibition collatoral EXHIBITION BANNERS /’PĀP E R/ IN TIME WE SHALL KNOW OURSELVES: PHOTOGRAPHS BY RAYMOND SMITH THIS EXHIBITION IS ORGANIZED BY THE MONTGOMERY MUSEUM OF FINE ARTS, MONTGOMERY, ALABAMA /// JUNE 11_ /// Raymond Smith, Rural Highway, Southern Georgia, /// JUNE 12_ after Rainstorm /// Jesselyn Benson Zurik, Gesture Study, c1938, ink on , Gelatin Silver Print 1974, Collectionof NOVEMBER 06 paper, 23x19, Gift of the Artist. the Artist SEPTEMBER 18 TOP MOB: A HISTORY OF NEW ORLEANS GRAFFITI SPONSORED BY MO’S ART SUPPLY /// JUNE 04_ /// Image Courtesy of Top Mob, graffiti via Dr. Dax NOVEMBER 06 EXHIBITION SANDWICH BOARDS SIMON GUNNING MAUDE AND THE SOUTHERN SCHUYLER CLAY LOUISIANA LANDSCAPE MISSISSIPPI OCT 01, 2016 HISTORY THROUGH FEB 05, 2017 OCT 01, 2016 THROUGH JAN 15, 2017 /// SIMON GUNNING, PORT STREET, 2003, OIL ON BIRCH PANEL, /// MAUDE SCHUYLER CLAY, ANNA AS IMAGE COURTESY OF ARTHUR ROGER GALLERY HEIDI, ARCHIVAL PIGMENT PRINT, 1997 13 print collatoral museum PRINT COLLATORAL The following are representations of what the various print collatoral will look like going forward, i.e. event rental flyer, membership application pamphlet, and gallery guides. EVENT RENTAL FLYER A TRULY UNIQUE VENUE IN THE CITY OF NEW ORLEANS THE OGDEN MUSEUM OF SOUTHERN ART INVITES YOU TO HOST YOUR Contact the Events Department Ogden Museum of Southern Art 925 Camp Street EVENT New Orleans, LA 70130 WITH US Phone: 504.539.9607 [email protected] The Ogden Museum of Southern Art is located in the heart of New Orleans' historic Warehouse Arts District, less than a mile away from the French Quarter. Devoted to the artc, culture and history of the South, the Museum is the perfect setting for your next big event! /// Photo Above Courtesy of Zach Smith /// Photo Opposite Side Courtesy of Xistence Photography 15 print collatoral I cannot sing you and your security staff praises enough in terms of professionalism and helpfulness. We had a blast. - Susie Z. THE OGDEN MUSEUM OF SOUTHERN ART INVITES YOU TO HOST YOUR /// 47,000 SQ. FEET A truly unique venue in the city of New Orleans, the Ogden Museum of Southern Art Stephen Goldring Hall is located in the heart of New EVENT Orleans’ historic Warehouse Arts WITH US Goldring Hall reflects the distinctive architecture of the city’s Warehouse District, less than a mile away district. It currently showcases changing exhibitions and the Museum’s from the French Quarter and permanent collection of 18th, 19th and 20th century works. This walking distrance from the Ernest modern, five-story structure features a glass facade, “floating” staircase, N. Morial Convention Center. /// Photo Courtesy of Rob Gelhart and intimate galleries surrounded by mezzanine-style balconies which Devoted to the art, culture and overlook the Grand Hall’s four-story atrium. Goldring Hall can host small history of the South, the Museum gatherings as well as large receptions of up to 700 guests. The rooftop is the perfect setting for your terrace, with exquisite views of the city’s skyline, may also be rented special event. individually for private functions. /// Photo Courtesy of Zach Smith /// Photo Courtesy of Carroll Grevemberg /// Photo Courtesy of x-istence Photography Ogden Museum of Southern Art | 925 Camp Street |New Orleans, LA 70130 | 504.539.9607 | [email protected] Goldring Hall 1st Floor $2,220.00 Fully Seated: 50 Reception: 125 /// Photo Courtesy of Raleigh Cooper 1st through 3rd Floors $3,600.00 $4,800 Fully Seated: 150 Fully Seated: 175 Reception: 300 Reception: 300 1st through 4th Floors $4,980.00 ///3,945 SQ. FEET Fully Seated: 200 Reception: 450 Patrick F. Taylor Library 5th Floor and rooftop terrace $2,640.00 The library was designed by Henry Hobson Richardson and opened on Fully Seated: 75 Mardi Gras Day in 1889. It remains the only building in the South by Reception: 125 this important American architect and Louisiana native. The large, open floor-plan features towering, vaulted ceilings adorned with individually carved, unique “Hounds of Knowledge.” With a capacity of Entire Building (Floors 1-5) $7,620.00 up to 300 guests, this landmark is ideal for the host seeking a one-of- Reception: 700 a-kind atmosphere. /// Photos Courtesy of Zach Smith (top), Carroll Grevember (bottom left), x-istence Photography (bottom and middle right) /// Photo Courtesy of Sexton Images EVENT RENTAL GUIDE Frequently Asked Questions: Open Bar Pricing Prices include all alcohol, mixers, staffing, and bar tables with linens.
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