CAFÉDIRECT’S TOP TEN FACTS

We are the UK’s largest 100% Fairtrade hot drinks company - 100% of our products are 100% Fairtrade.

A fair price is not enough. Cafédirect also gives growers a share of the profits, over 50% to date. This is over and above Fairtrade requirements.

Growers play a key role in every aspect of Cafédirect, from governance to product design. They have shares in our company and sit on the board.

We don’t buy through traders or off a Fairtrade register. We buy directly from growers to give them the full price for their crop.

We work with 39 producer organisations from 13 countries and positively impact the lives of more than 1.8 million people.

We are ranked the No. 1 ethical tea and brand in The Good Shopping Guide from the Ethical Company Organisation.

In 2009 Cafédirect CEO Anne MacCaig won the coveted Ethical Business of the Year Award for Cafédirect at the Triodos Bank Women in Ethical Business Awards.

We don’t compromise on taste - 15 Great Taste Awards over the last 3 years prove it!

In the UK, 12 people every second drink a cup of Cafédirect and do their bit to sup- port a better way to do business.

Cafédirect was founded in 1991 by , , , and in response to the collapse of the International Coffee Agreement which sent coffee prices plunging. This was three years before mark was first used in the UK.

Our range is available in major supermarkets, independent retailers, Ox- fam shops, Traidcraft mail order and via the Cafédirect online shop as well as thousands of out-of-home venues, such as cafés, universities, schools and hotels. They are also available internationally.