Sample Media Coverage Hello We’Re a PR and Social Media Agency Focused Purely on Endurance Sport

Sample Media Coverage Hello We’re a PR and social media agency focused purely on endurance sport. We talk authentically to passionate and knowledgeable cyclists, runners and endurance athletes across the UK and Europe.

We have a proven record for delivering. We pride ourselves on the relationships and influence we have across specialist and national media. We’re a team of endurance sport experts that know our audience and how to talk to them.

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 2 / 45 Specialist knowledge. Mainstream appeal.

We communicate our clients’ brand messages with specialist, fitness and mainstream media on a daily basis.

Here are some recent examples.

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 3 / 45 Our Media Landscape

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 4 / 45 W2 Saturday, February 7, 2015 | TELEGRAPH WEEKEND 0J PF $MOJMD<*JJM@ *LPDJPNGT"GG< >T>GDNONOJ>JHK@O@^DK@N JIODIP@?AMJHK

Pendleton and Sir Bradley Wiggins Gretchen Miller, a finance worker in DANIEL JONES; RII SCHROER; BRYN LENNON/GETTY I helped trigger this national cycling her 40s from London, agrees that Strava’s revolution, Strava has played its part by social networking function is its biggest you have to be careful as you can waste a few years found himself conquering } The London Bike Show — driven by SEAT, suggested readers analyse satellite maps forging social bonds between riders and allure. She is training for a seven-day hours looking at stats and profiles.” the Pyrenees and completing stages organised by The Telegraph — returns to ExCeL, and study wind directions. “It is better to injecting a competitive edge. Its appeal race called the Haute Route and uses Today the average age of British of the Tour de France. He is now an London, from February 12-15, promising an go out on hot days because you will be lies in the fact that users of any ability Strava to seek new training partners. Cycling’s registered members is accomplished 11st 9lb cycling addict. exciting day out for cyclists. Book today at faster (due to reduced air density),” says can find something to boast about. “Cycling can be a very solo activity but surprisingly mature, at 41 for men “I am the archetypal Mamil [middle- LondonBikeShow.co.uk using the code TELBIKE Clinton. “Some people get their friends Cyclists compete to be named “King you can scroll through Strava and see and 37 for women. Scott Briant’s story aged man in Lycra],” he says, chuckling. to save 10 per cent on advance adult tickets. to lead them out so they can sprint with (or Queen) of the Mountain” (KOM or people of similar levels to go riding with. mirrors that of many veteran cycling “Initially it was a source of amusement }Find out more at telegraph.co.uk/events fresh legs at the end.” Peter Stuart adds QOM) for setting the fastest time over When you chat to people out on the bike converts. Formerly a 14st rugby hooker, for my sons when I put on my Lycra. to the intrigue: “I know a few shameless any “segment” of road in the country. they will say: ‘Look me up on Strava’ he began with a charity bike ride One said I looked like [the Disney/Pixar individuals who get a train out to the While the fittest riders contest popular and you start following each other. But from London to Brighton and within cartoon character] Mr Incredible in his countryside because there aren’t as later years. But cycling has been brilliant many riders and the KOMs are easier to for fitness and socialising and keeping get.” The website digitalepo.com (named me sane.” after one of the drugs used by Combining an endless quest for Strava Lance Armstrong) even achievements with family life can be helps riders doctor their awkward. “I have a very understanding GPS files to improve wife,” he says. “On Saturday I make Strava stats their times. sure I am out at 7am and back in time Considering the to take Lewis to rugby at 11am.” On average, UK male cyclists using extremes a minority Peter Stuart and his girlfriend, Strava spent a total of 35 hours, of riders are Therese Coen, from Putney, engineered 13 minutes in the saddle in 2014. prepared to go to an alternative solution to the Strava Women spent 20 hours, 12 minutes. in order to win, it dilemma. Fed up with seeing Peter, a is no surprise that 26-year-old writer, checking his Strava Between them, UK Strava Strava has attracted account, Therese, 27, who works in members covered 96,000 controversy. Critics publishing, decided to join him. “One centuries (100 miles) argue that the day I got about 12 QOMs in a day so last year. format converts roads I was pretty chuffed,” she says. “But I into race tracks. “We try not to let it take over. I like to use take safety extremely Strava as a training diary as well. I only seriously,” counters Strava’s started cycling 18 months ago so I can Gareth Nettleton. “For example, already see I am 5kph faster. We do have we allow our members to flag any arguments, of course, usually if Pete segment they consider hazardous and goes too fast. But I’m a cheap date: one we automatically apply restrictions, cappuccino after 50km, that’s all I need.” including the removal of leader boards It is now part of their Sunday morning and rankings. Equally we believe routine to complete a 100km (62-mile) everyone is responsible for their own ride. “At first Therese thought Strava was safety and the safety of those around weird but now she knows it is them.” He points out that Strava data good fun,” says Peter. “It’s is being used by planning agencies in nice to ride together and cities such as London and Glasgow to visit a café for some analyse commuter patterns and develop quality couple’s time. Strava stats safer routes. However I admit The average commute speed Strava didn’t invent the innate when we’re out for (not on a weekend) of a Strava human urge for competition, or dinner and start cyclist is 26kph (16mph), and the spark the British cycling boom, talking about average commute distance is but it has created an addictive ‘KOMs’ and ‘QOMs’ way for cyclists of all abilities the other couples 17km (10½ miles), making an average commute time of 43 minutes. to compete against themselves, find it bewildering.” their friends and fellow Some riders Strava recorded a drop-off riders. Even when cyclists become legends in unplug from the Strava the Strava community. of 54 per cent in winter commutes. matrix, something of the Matt Clinton, 30, from racer remains, as Sylvie Plent Kenilworth, Warwickshire, discovered on a recent who works in the bike cycling jaunt with her industry, has accumulated more fiancé, Mike, on the South than 400 KOMs and cycled more than Downs. “Mike convinced 33,000km (20,500 miles) since signing me to get on a tandem up. “It all gets very competitive,” he and we were having good says. “I recently deleted anyone who fun until I saw him notice was doing more miles than me.” a few cyclists up ahead. He Strava also offers a premium service instinctively started pedalling to serious riders, priced at £3.99 per hard to catch up with them. month, which gives users access to I just literally stopped pedalling detailed data analysis and training and watched him furiously plans. But some of the tactics employed pedal uphill by himself. It by cyclists to achieve KOMs are was a bit cruel, I know, but extraordinary. One cycling magazine very funny.”

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}Six-time Olympic cycling bikes for different reasons: as a influence of Vicky Pendleton, champion Sir Chris Hoy tells hobby, a mode of transport, a Laura Trott and Lizzie Armitstead. Mark Bailey how Britain became social pursuit, or a way to stay fit. “The competitive edge is a nation of bike lovers Bikes are everywhere. I regularly still very important for a lot of see people ride past on my own riders. Some of the virtual racing Road work: cyclists “I have noticed the effects of range of Hoy bikes in London. I’ve tools like Strava have been can upload and share the cycling revolution in Britain seen them strapped to cars and phenomenally popular. I don’t data in real time, as because whenever people spot caravans on the M6 too. do it myself but I appreciate the seen on Strava’s me out on my bike these days “Thanks to the success appeal of testing yourself and ‘heat map’ of the UK they want to race me – even if I of British cyclists at the last trying to get fitter and faster. for 2014, and on one am cruising home in the last mile few Olympic Games and the Even if I am out for a gentle spin, user’s smartphone of a long ride. popularity of the Tour de France, when I see a group up ahead I

ANDY WATERMAN/WIG WAORLAND/STRAVA/GOOGLE MAPS 2014 FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT “It is incredible how cycling cycling has burst into the public think: ‘Right, OK, am I going to has grown in the last 10 years. In consciousness. Cyclists like tag along or smash past them?’ the old days it was enjoyed by a Sir Bradley Wiggins are hugely I’m nearly 40 years of age and I small group of people who saw popular. Women’s cycling is one should know better.” it as a sport. Now people of all of the fastest-growing sectors }Sir Chris5 Hoy is/ speaking 45 at the ,IGDI@ #JJ??MDIF R@GG=@DIB M@G> O@G@BMJ PFGDA@ ages, shapes and sizes are riding too. A lot of that is down to the Revolutions: Sir Chris Hoy London Bike Show next Saturday

Client: Fusion Media Yellow News Source: The Daily Telegraph (Weekend) Date: 31 January 2015 Page: 3 Reach: 485513 Size: 287cm2 Value: 9224.18

Client: ProViz The Daily Telegraph (Circulation 479,937)

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 6 / 45 Client: SiS Telegraph Men (Circulation 3,073,637)

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 7 / 45 * * * * * * * * * Client: Strava THE SUNDAY TELEGRAPH / MARCH 1 2015 * * * B9 T The Sunday Telegraph 1%"02+!6&+1"/3&"4 *CD@A *ODQ@PN@MN JHKJHK@ODODQ@ NKJMODIB ou know a business is doing something right when its customers start coming up with I@ORJMFEPNO@=JJF */($&+"6 3 of companies employing GPS Age 46 technology to track how far, Education Harvard how fast and how often users Career 1996 founded run and cycle. But it clearly enterprise software firm Kana leads the field and – like Communications; 2009 Hoover, Photoshop and ?@Q@GJK@?< founded Strava; 2013 took Facebook – has started to over as chief executive of become a verb as well as a Strava from co-founder brand. Michael Horvath Key to this success is the Interests serves on a sense of community and number of additional boards competition Strava including Clari, OCSC and The engenders. The app NJ>D data on information from pseudonyms. But, demographic. For now, the extremely seriously. He elevation gained. Foursquare, which increasingly, they liked answer is no, but Gainey says thinks that not selling ThenumberofStravausers Strava is a private company crowdsources reviews about sharing their experiences.” the company is exploring the advertising means that Strava who are active every day and very secretive about its shops, restaurants and other The company has also idea of selling products (like doesn’t have conflicts. He numbers. But Gainey claims venues. Strava looked at the started developing kit and wearable devices) and adds that all users can easily it is signing up an average of spots in which its users were relationships with unique services (such as enhanced opt out of sharing data or 100,000 new users a month, A Strava heat map shows the activity logged by UK users c H stopping for more than four athletes like Kílian Jornet training and coaching) having it collected for its membership is “in the The amount of money – minutes. “What do you find? Burgada, who runs up and directly to the company’s services like Strava Metro. millions” and 30pc of users tomorrow’s sporting network espirit de corps that comes equivalent to £12m – that The kinds of things that down mountains at “athletes”. “You can decide what you are active every day. in the manner that Facebook with being part of a team,” venture capital firm Sequoia cyclists like to stop for: coffee astonishing speeds (check out Another currently small but make private,” he says. It’s not clear how many and LinkedIn have developed explains Gainey. Capital invested in Strava last shops, great views, good bike some of his vertigo-inducing interesting sideline is Strava However, privacy is the very people delete the app and today’s social and The concept behind Strava October shops.” videos on YouTube) and will Metro, which launched last last concern of some who hence how fast the user base professional networks,” said is that of a “virtual locker The idea, Gainey says, is to later this year will run up year. This takes the millions have started to use the it growing. But it is possible Michael Moritz, chairman of room”. The company’s good expand the “concept of Everest (yes, really). of uploads, anonymised and company’s technology to to get a glimpse of Strava’s Sequoia Capital, when the fortune has been to ride two discovery” and find new ways So far, so good. But how aggregated to protect privacy, create public art. Cyclists popularity from some of the venture capital firm invested huge, simultaneous fads: =I of sharing information does Strava make money? and sells it on to the agencies have tracked carefully top level data. Last year, $18.5m in Strava in October social networks and fitness, The number of kilometres between athletes who might The first trick is to get users responsible for town planned routes that, when cyclists using the app logged last year. Here, it would seem, especially cycling, which has Strava cyclists clocked last not know each other and may to sign up for the premium planning, helping them to uploaded on to the system, 2.7bn kilometres over 75.7m is a company that is gone from being a niche year, over 75.7m rides never meet. service. In the UK this costs upgrade their cycling look like horses or bicycles. rides and the joggers clocked attempting to end the activity to a mainstream But if technology has made £3.99 a month or £39.99 a infrastructure. Riders in San Francisco up 225m kilometres over loneliness of the world’s long phenomenon in just a few Strava, it could just as easily year (although, be warned, if At the time of its launch, have started drawing a 27.3m runs. In other words, distance runners (and riders). short years. In common with be its undoing. One potential you buy it through the Apple the company said that Strava picture of a turkey on the Stravistas collectively cycled This social dimension to other social networks, Strava H threat is wearable tech, like app store it’s £4.49 a month Metro would use the 2.5m city’s streets every 67,374 times around the Strava is not a recent benefits exponentially from The number of kilometres that the soon-to-be-launched or £44.99 a year because, new GPS-tracked activities Thanksgiving, while others world (simultaneously development. The two its own popularity: as the Strava runners logged last year, Apple Watch. Many such according to Strava, Apple added each week and over spell out messages. grinding up Mt Everest nearly founders, Gainey and Michael community expands, it taken from 27.3m runs devices have similar recently upped euro and 300bn GPS points to “bring “I like the marriage 3m times) and ran 5,614 laps Horvath – like the more generates ever-more data, applications to Strava. Gainey sterling prices to reflect the the process of collecting proposals best,” says Gainey. of the globe. Crucially, they famous social media which, in turn, provides users claims to be unworried and, strength of the dollar). cycling traffic data into the “Especially the ones that were able to boast, cajole and entrepreneurs Tyler and with a richer experience, indeed, excited about how But Strava won’t reveal how digital age”. Horvath said: work out.” encourage each other every Cameron Winklevoss – rowed which, in turn, draws in more c device technology is evolving. pedal stroke and step of the together at Harvard. Fast users. UKcostperyearfortheStrava Strava’s aim, he says, is to be way. forward to the mid-2000s and “The vast majority of app, or monthly payments of “the Switzerland of apps” that It is this ability to turn what both men were in their early people will download the app, £3.99.Thecostsarehigher– can be used on any device, be are essentially solitary 40s with families and busy start as a single player and £44.99peryearor£4.49a it made by Apple, Google, activities into social ones that careers. They were both begin to log their rides and month – when bought through TomTom or Garmin. Whether appears to have struck a active – running and cycling runs,” says Gainey. “But then the Apple store or not it succeeds will, again, chord with so many people. to keep fit – but “we missed you can see your own data in be down to the Strava FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT “Strava is building the camaraderie and the the context of others and you community: if this trumps the 8 / 45 1%"4""(%"!

μ MONDAY Full year: Amlin, Laird, Moneysupermarket, Pace, Carillion, Dignity, Greggs, ITV, Stock Exchange Group, Dialight, Hiscox, Intertek, Senior, Paddy Power, Partnership Legal & General, Lookers, Schroders. Interim: Betfair. Trinity Mirror, WH Ireland. Assurance, Regus, Taylor Standard Chartered. Update: EasyJet. Economics: Interim: Thorntons. Economics: Wimpey, Travis Perkins, Tullett Economics: BRC shop price Bank of England interest rate Consumer credit, Prebon. Interim: Ashtead. index, services PMI. decision, SMMT new car manufacturing purchasing Update: Stagecoach. registrations. managers’ index. Economics: construction μ THURSDAYFull year: purchasing managers’ index. Admiral, Aggreko, Arrow Global, μ FRIDAY Full year: Marshall, μ TUESDAY Full year: Barclays, Aviva, Friends Life, Cobham, AGA Rangemaster. Shareholder Costain, Direct Line, Glencore, μ WEDNESDAY Full year: Full-year results for the baker Hunting, Inmarsat, London meeting: Rangers FC.

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Change 52 week DivMktCap Change 52 week DivMktCap Change 52 week DivMktCap Stock Price on week High Low Yld% £m Stock Price on week High Low Yld% £m Stock Price on week High Low Yld% £m

1 1 3 1 1 1 1 1 3i 493 2 +11 2 496 4 343 2 3.0 4799.1 Friends Life 411 -6 421 2 266 2 7.6 5792.6 Rio Tinto 3192 -45 2 3530 2 2600 4.2 45107.7 1 1 3 3 1 Aberdeen As 468 2 +1 4 481 4 360 4 3.8 6239.9 Fresnillo 821 -6 1037 675 2 0.9 6049.9 Rolls Royce 949 -7 1108 777 2.4 17650.9 1 3 1 1 1 1 Admiral 1475 +12 1583 1175 4 6.8 4110.7 G4S 298 +14 300 4 225 2 3.0 4623.8 Royal Bk Scot 367 4 -30 4 414 291 2 — 23378.2 3 1 3 1 1 1 1 Aggreko 1708 +21 1804 1388 4 1.6 4374.5 GKN 365 4 -17 4 468 281 2.3 5999.6 Royal D Shell B 2205 2 - 2 2990 2 1984 2 5.5 53823.3 1 1 1 1 3 1 1 Anglo Amer 1210 -36 2 1678 2 923 4.5 16899.8 GlaxoSmKline 1541 2 +11 2 1707 1200 4 5.2 74978.7 Royal Mail 420 2 -3 2 610 388 4.8 4204.0 1 1 1 1 1 1 1 1 Antofagasta 767 +13 2 926 2 620 8.3 7561.5 Glencore 300 4 +8 4 379 2 236 4 3.7 39313.1 RSA Ins 429 -23 500 2 410 4 0.5 4355.9 1 1 1 2 2 2 1 ARM Holdings 1159 +43 1166 778 0.6 16359.0 Hammerson 675 +10 708 537 3.2 5297.9 SABMiller 3675 +75 2 3857 2770 1.7 59379.3 Ass Brit Fds 3125 +89 3293 2407 1.1 24739.8 Hargrve Lans 1130 +64 1513 827 2.0 5359.8 1 1 3 Sage Group 484 2 +13 488 4 346 4 2.5 5218.2 1 Ashtead Group 1190 +60 1219 763 1.0 5989.8 HSBC 577 4 -28 737 566 5.6 110952.0 1 1 1 Sainsbury 272 + 4 350 4 209 2 6.4 5205.2 1 1 1 AstraZeneca 4469 2 +56 5750 3718 2 4.0 56459.6 Imp Tobacco 3193 +93 3267 2 2367 4.0 30559.9 Schroders 3075 +54 3082 2086 2.1 6950.2 1 1 1 Aviva 539 -7 2 571 2 442 2 3.4 15911.9 IntContl Hotels 2650 +117 2775 1845 1.8 6257.1 Severn Trent 2031 -18 2205 1745 4.2 4860.8 1 3 1 Babcock Intl 1010 -2 1301 2 979 4 2.2 5072.2 Intl Cons Air 580 +29 595 306 2 — 11825.9 Shire 5275 +210 5470 2827 0.3 31127.4 1 2 BAE Systems 532 +2 542 374 3.9 16781.2 Intertek 2530 -17 3111 2141 1.9 4082.4 1 1 Sky 996 2 +39 1028 4 839 3.2 17130.0 1 3 1 1 2 4 2 2 Barclays 257 -4 270 201 2.5 42389.3 Intu Props 353 -9 376 270 3.9 4655.0 1 2 1 1 1 3 1 Smith&Neph 1186 +11 1211 858 1.6 10621.6 Barratt Dev 515 2 +15 517 323 2 2.3 5113.6 ITV 225 4 -7 4 235 4 167 1.7 9083.9 1 1 1 Smiths Group 1155 -37 1384 1006 3.5 4559.4 BG Group 958 -13 2 1299 2 780 2 1.9 32708.8 Johnson Matt 3409 -72 3590 2695 1.9 6985.6 1 2 1 1 1 1 1 Sports Direct 690 -9 924 559 — 4129.4 BHP Billiton 1616 2 +35 2 2102 2 1247 2 5.0 34141.6 Kingﬁsher 365 2 +24 512 283 2.7 8570.0 1 3 1 1 SSE 1573 +46 1682 1386 5.5 15535.6 BP 448 +1 4 526 4 364 2 5.8 81727.9 Land Secs 1256 +26 1312 988 2 2.5 9929.1 1 1 1 1 St James Place 948 +51 951 2 637 2.5 4928.5 Brit Amer Tob 3782 +126 3818 3129 3.9 70500.7 Legal&Gen 279 2 +6 4 280 2 193 3.5 16608.4 1 1 1 1 1 1 1 Standard Chart 991 +17 2 1355 2 867 2 5.2 24504.5 British Land 828 2 +11 855 2 645 4 3.3 8449.5 Lloyds Bk Gp 79 +1 85 2 70 0.9 56385.2 3 1 1 3 3 1 1 1 1 Standard Life 425 4 +6 4 429 4 340 4 4.0 10198.2 BT Group 455 4 +14 2 465 4 350 4 2.5 38138.6 Lon Stock Ex 2480 +19 2553 1381 4 1.2 8604.5 1 3 3 1 1 3 3 1 Taylor Wimpey 144 2 - 4 146 4 101 4 0.5 4701.2 Bunzl 1896 -32 1969 1517 1.9 6346.1 Marks & Spen 504 2 +6 4 508 4 359 4 3.4 8301.1 1 3 1 3 2 4 2 Burberry 1872 -36 1929 1348 1.8 8325.0 Meggitt 545 -28 580 421 4 2.5 4353.2 Tesco 245 +4 334 155 0.5 19933.8 1 Capita 1188 +17 1248 1000 2 2.5 7862.9 Mondi 1330 +59 1351 919 2.3 4884.3 Travis Perkins 2016 2045 1538 1.6 5015.2 3 1 3 1 3 Carnival 2922 +47 3153 2085 2.2 6314.6 Morrison(Wm) 195 4 +6 4 242 4 150 2 7.0 4569.8 TUI AG 1177 -13 1207 1004 4 2.0 6292.6 1 3 3 1 1 1 1 1 3 1 Centrica 244 4 -7 4 348 4 242 4 5.5 12139.0 Natl Grid 886 2 -12 2 965 806 4 4.8 33147.5 Tullow Oil 387 4 -20 918 4 345 4 1.0 3527.0 3 Coca-Cola HBC AG 1162 +30 1541 1051 2.2 4234.0 Next 7495 +170 7525 6130 3.4 11457.9 Unilever 2866 +66 2967 2348 4 3.1 36783.9 1 3 1 3 3 Compass 1152 +18 1179 924 2 2.3 19185.1 Old Mutual 225 +6 4 226 2 163 4 3.9 11088.4 Utd. Utilities 946 1045 749 4 3.9 6450.7 3 1 CRH 1830 -5 1872 4 1220 2.5 14914.4 Pearson 1420 +29 1438 981 3.6 11647.8 Vodafone 224 2 -8 267 179 4.9 59489.2 1 1 1 Diageo 1935 2 +49 2 2055 1689 2 2.8 48691.1 Persimmon 1764 +70 1776 1176 5.4 5406.8 Weir 1704 -207 2848 1574 2.6 3636.0 1 3 1 1 1 Direct Line Ins 327 2 333 227 4 7.0 4911.0 Prudential 1629 2 +25 2 1649 2 1223 2.1 41843.5 Whitbread 5255 +245 5315 3767 1.4 9536.6 1 1 3 Dixons Carph 440 2 - 2 470 285 4 1.4 5072.3 Randgold Res 5180 +165 5752 3638 0.7 4809.3 Wolseley 3971 -28 4038 2966 2.1 10326.7 Easyjet 1732 -20 1929 1207 2.6 6879.6 Reckitt Benck 5860 +175 5885 4697 2.4 42057.6 WPP 1535 +17 1548 1091 2.3 20155.4 1 Experian 1198 +8 1222 910 1.9 11854.0 Reed Elsevier 1118 -64 1199 851 2 2.3 12644.1 www.interactivedata.com

Client: Fusion Media Yellow News Source: The Times (Magazine) Date: 17 January 2015 Page: 45 Reach: 390765 Size: 1601cm2 Value: 48798.48

Client: ProViz The Times Magazine

(Circulation 787,091)

Client: Fusion Media Yellow News Source: The Times (Magazine) Date: 17 January 2015 Page: 45 Reach: 390765 Size: 1601cm2 Value: 48798.48

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 9 / 45 è

n Client: Strava Runner’s World (Circulation: 80,010, Readership: 406,000)

rUn TO THe beAT TOp UK COUnTieS by HiGHeST AverAGe HeArT rATe WHiLe CUmbriA rUnninG: men And WOmen THe LOnG GAme hannah reynolds seriously, but no-one takes CUmbriAn rUnnerS’ Strava member themselves too seriously. AverAGe miLeS TOp UK COUnTieS by AverAGe The scenery here is You’re more likely to see a diSTAnCe per rUn per rUn 4.95 spectacular and the race winner supping a pint AverAGe HeArT rATe urge to run to the top than a recovery smoothie. Where in beATS per minUTe of the next hill is strong. Conditions can be tough Of femALe rUnnerS Cumbrians are fell runners, – snow in winter, rain all GLoUcESTErShIrE 4.97 in LAnCASHire and distances that I used year round – but it adds to are Britain’s LANcAShIrE to find impressive now the variety and the sense 155.18 BErkShIrE 5.02 barely raise an eyebrow. of being immersed in the cAmBrIDGE- Fell-running great Billy environment. But you do fittest ShIrE Bland once said, ‘You just need to take a bit more 154.54 DEvoN 155 154.30 ESSEx 5.03 pull on your shorts and care about where you runners? do what you feel is right.’ run and your gear. 5.04 And often what feels ‘right’ I’d recommend running Using the data uploaded by 154 SUrrEy here is to keep running. It’s in The Howgills, on the WOMEN mANchESTEr not always about distance edge of the Yorkshire GLoUcESTEr- 152.60 the nation’s runners to the or pace, it’s simply about Dales National Park. It’s DErByShIrE ShIrE chEShIrE 5.04 servers at Strava HQ, we paint 153 152.21 152.38 the experience of tracing an area often overlooked BPM a portrait of UK running a ridge line or reaching a by those heading for the EDINBUrGh 5.10 summit. The running scene more famous Lake District 152 is lively, with lots of cheap trails and so feels more and welcoming racing remote and a much less chEShIrE DEvoN 5.19 where the running is taken well-trodden path. 152.08 151 WEST mIDLANDS ESSEx hAmpShIrE 151.98 151.95 151.94 DErByShIrE 5.35 150 NorTh yorkShIrE 5.51 Data was taken from Strava users over 12 months. All of the How far do we run? How running data, consider that UK was covered, but only the top 10 counties are featured. cUmBrIA fast? How often? Can the Strava adds approximately With Strava’s website and apps you can record and analyse Londoners outpace the 100,000 new members per data from your runs (and other sports), set targets and Geordies? Or the Cumbrians week globally, with 225 follow others across a global community. See strava.com. AverAGe HeArT rATe 0 1 2 3 4 5 6 out-climb the Highlanders? As million running kilometres in beATS per minUTe runners living in the data age logged in 2014, from 27.3 Of mALe rUnnerS in CHeSHire we can now get answers to million uploaded runs. these questions on a national Strava members have – and global – scale. As we uploaded activities in every MEN chEShIrE 155.69 increasingly record and share country in the world, but 154 BERKSHIRE HAMPSHIRE the details of every step we over the following pages GREATER 2,064 1,588 EDINBURGH BPM 1,221 TYNE & take in our running shoes, we’re going to focus on WEST LONDON WEAR WEST so a detailed picture of a the UK’s runners. And just 153 2,576 YORKSHIRE 4,895 MANCHESTER MIDLANDS 1,770 global community of athletes to add a bit of competitive CHESHIRE 1,444 1,318 emerges. Since 2009, Strava’s spice, we’ll see which dATA fOr SURREY 1,183 WEST 1,432 mobile apps and website counties rank as the highest 152 SUSSEx have been receiving our stats performers across a range 151.35 THe diAry on a massive scale. To get a of parameters from pace to jAN fEB mAr AprIL mAy jUN jUL AUG SEp ocT Nov DEc 151 hAmpIrE- nUmber Of LOGGed rUnS sense of the sheer volume of total ascent to heart rate. ShIrE DErByShIrE On STrAvA On THe bUSieST 150.17 149.11 rUn dAyS frOm ApriL 1, 150 2014 TO mArCH 31, 2015, oxforD- And THe evenTS TAKinG BErkShIrE ShIrE pLACe On THOSe dAyS 150.20 148.39 FEB 1 (2015) MAR 22 (2015) MAR 22 (2015) MAY 18 (2014) SEPT 7 (2014) nov 16 (2014) 149 TyNE & WEAr London Reading Half Wilmslow Half Great Great Leeds 149.91 Winter Marathon Marathon Manchester Run North Run Abbey Run Dash 10K 148 DEvoN MAR 8 (2015) MAR 22 (2015) MAY 25 (2014) ocT 19 (2014) LANcAShIrE 148.59 Surrey Half Eastleigh 10K Edinburgh Great Birmingham 148.59 EDINBUrGh Marathon Marathon Run 147 148.22

064 RUNNER’S WORLD 09/15 09/15 RUNNER’S WORLD 065

AverAGe TOTAL GOOd fOr AGe meTreS CLimbed miLeS On AverAGe diSTAnCe by rUnnerS per TOp COUnTieS by AGe per rUn LOGGed yeAr in WeST THe CLOCK in CUmbriA GrOUp (AverAGe pACe) yOrKSHire TOp UK COUnTieS by CHESHIRE (in miLeS) WeST SUSSex TOTAL miLeS LOGGed 10:20 5,809,023,084.22 5,809,023,084.22 EDINBURGH 10:19 richard Mitchelson LEICESTERSHIRE Strava member 6 10:15 mANchESTEr As a county we have everything 7:09 you could ever want as a runner. WEST ESSEx WEST SURREY mIDLANDS 7:45 mIDLANDS 10:09 I love the space you get on top 7:53 7:47

7 SOUTH of the Downs, and the feeling of NorTh YORKSHIRE adventure you get when running chEShIrE yorkShIrE 10:07 8:24 8:10 DEvON through deserted woodland at 10:07 dusk, with wildlife all around 8 1,853,248,345.44 TOTAL miLeS you. We also have some pretty LOGGed by LOndOn good running tracks and clubs. 1,837,140,361.25 rUnnerS AGe The running scene here is MINS /MILE IN friendly and inclusive. Everyone 9 TyNE & I’ve met is happy to help out, PACE WEAr

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G D E S S O MANCHESTER Running in London is great, towards the Olympic Park K And if you want to avoid the hills N A E T 1,800 S R v 787.76m I EDINBURGH E R Y E M N E E O N as the green spaces mean and through Hackney K L B R SOUTH you can’t beat a stretch of the x & P 1 O T N 1 S S U S : 900.12m 0 1,700 1 H H W N 1 1 5 986.40m H R you can feel like you’re Marshes. The London 0 0 1 I YORKSHIRE Leeds-Liverpool Canal towpath. I D I G : R : E : 0 1 R R 5 E 4 O H 1 1 in the countryside within Marathon is a key race E A E 2 1:0 1,600 It’s a fantastic running scene N 5 P R 1 DERBYSHIRE 1 1 0 1,128.72m 0 E 0 1 1 : blocks of home. I also enjoy here, but it’s hard to get R : 0 0 :4 5 here, really growing in popularity, 1 2 1,500 NORTH KENT 7 : :3 2 M 3 927.11m running at night on the in. I know loads of people 3 6 and we’re a friendly lot, so you IL 1,400 YORKSHIRE riverside. And I feel really who run local Parkruns, and E 747.34m have to get used to everyone safe running in London, day the Hackney Half Marathon 1,300 899.06m saying hello when you run past. or night. The scene here and North London Half 1,200 My favourite race is the Abbey is booming. My favourite Marathon are great. There’s 1,100 Dash 10K. It’s a really flat, fast route is along the Regent’s also a women’s 10K race in pACe by course and it’s cool, as it’s in Canal. From Broadway victoria Park, which has a 1,000 November, so I always seem FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT Market I follow the canal great atmosphere. Gender 900 to manage to clock a PB. AverAGe pACe 800 (men And WOmen) 10 / 45 062 RUNNER’S WORLD 09/15 09/15 RUNNER’S WORLD 063 Client: The Cycle Show Telegraph Men (Circulation 3,073,637)

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Lifestyle › Health & Fitness Stay bright, stay safe: the best new high- vis gear for cycling in the dark

From laser lights to luminous jackets, the latest bike gear is very flashy, says Phoebe Luckhurst

PHOEBE LUCKHURST | 23 hours ago | � 0�comments

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Homes & Property (Circulation 903,299) Lifestyle › Health & Fitness Stay bright, stay safe: the best new high- vis gear for cycling in the dark Bright idea: a Proviz reflective jacket From laser lights to luminous jackets, the latest bike gear is very flashy, says Phoebe Luckhurst

The clocks went back but you failed to muster any excitement PHOEBE LUCKHURST | 23 hours ago | � 0�comments about the extra hour in bed. You’d care if it was an extra week;

it’s possible to waste an hour without looking up from your 33shares phone. What you have noticed is that you’re now leaving work in the dark.

If you commute by Tube, the impact of the lack of daylight is largely We use cookies to enhance your visit to our site and to bring you advertisements that might interest you. Read our Privacy and Cookie policies to find out more. � psychological, but if you’re a cyclist, the gloom can be dangerous, so you must upgrade your high-vis for autumn. Lifestyle › Health & Fitness There is a spectrum of options. Londoners love Proviz’s Reflect360 range; the brand has just reissued its bestselling jacket, with Stay bright, stay safe: the best new high- adaptations to make it more breathable (provizsports.com). Its outer vis gear for cycling in the dark shell normally appears grey but is exceptionally reflective when it picks up an external light source. Flaps provide ventilation. The From laser lights to luminous jackets, the latest bike gear is very flashy, says Phoebe Luckhurst

jacket is available in men’s and women’s sizes. PHOEBE LUCKHURST | 23 hours ago | � 0�comments Proviz has also launched reversible vests and jackets in the Switch 33 collection. One side is entirely reflective, the other black or high-vis. shares They’re double-layered for warmth but perforated for ventilation, and the double layer makes the kit durable.

Rapha has a new waterproof READ MORE hooded jacket available in Number of Londoners cycling to MOST POPULAR several shades of normcore work doubles in 10 years Dozens of firefighters navy; the cuffs have reversible Lock stars: how the cycling world is continue to battle using tech to combat the thieves tabs with high-vis stripes, and Finchley Road blaze The best GPS for bikes Bright idea: a Proviz reflective jacket there’s a high-vis drop-down tail Man found to increase the surface area The best bike lights 'unresponsive' in flat after three-hourThe clocks went back but you failed to muster any excitement (rapha.cc). standoff withabout police the extra hour in bed. You’d care if it was an extra week; Tottenham'sit’s Lloris possible to waste an hour without looking up from your writes cheeky message on Kane's matchballphone. What you have noticed is that you’re now leaving work in the dark. Man left needing stitches after late-night noodle bar seatingIf you commute by Tube, the impact of the lack of daylight is largely fracas psychological, but if you’re a cyclist, the gloom can be dangerous, so Deliveroo mopedyou must rider upgrade your high-vis for autumn. killed in car crash in at 'notorious' junction FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT There is a spectrum of options. Londoners love Proviz’s Reflect360 range; the brand has just reissued its bestselling jacket, with 19 / 45 STORIES FROM THEadaptations WEB to make it more breathable (provizsports.com). Its outer 17 questionsshell to normally appears grey but is exceptionally reflective when it Bright idea: a Proviz reflective jacket consider to pickskeep yourup an… external light source. Flaps provide ventilation. The AVG jacket is available in men’s and women’s sizes. The clocks went back but you failed to muster any excitement Intel INDE 2015: Support The Blaze Laserlight projects a symbol onto the road to make drivers give the cyclist about the extra hour in bed. You’d care if it was an extra week; of Android OSProviz 5.0 has also launched reversible vests and jackets in the Switch space it’s possible to waste an hour without looking up from your Intel collection. One side is entirely reflective, the other black or high-vis. They’re double-layeredphone. for Whatwarmth you but have perforated noticed for is ventilation, that you’re now leaving work It is estimated that 79 per cent of accidents happen when a driver Jet-Setter Style:and the double layerin makes the dark. the kit durable. moves into a cyclist’s path, so it’s crucial that you establish your Summer Vacation… Runway2Street space. The Blaze Laserlight tackles the blind spot: it projects a green Rapha has a new waterproofIf you commute byREAD Tube, theMORE impact of the lack of daylight is largely psychological, but if you’re a cyclist, the gloom can be dangerous, so bike symbol six metres ahead of you, carving out more space on the Sponsored Linkshooded by Taboola jacket available in Number of Londoners cycling to MOST POPULAR road, and also projects a 300 lumen LED. You can use both several shades of normcoreyou must upgradework your doubles high-vis in for10 years autumn. Dozens of firefighters independently and they make you very visible. The light is navy; the cuffs have reversible Lock stars: how the cycling world is continue to battle There is a spectrumusing of options.tech to combat Londoners the thieves love Proviz’s Reflect360 waterproof, has a 13-hour battery life and will soon be installed on all tabs with high-vis stripes, and Finchley Road blaze range; the brand hasThe just best reissued GPS for bikes its bestselling jacket, with Boris bikes (blaze.cc). Brainy Bike Lights also project a bike symbol there’s a high-vis drop-down tail adaptations to make it more breathable (provizsports.com). Its outerMan found from the front and back of the bike (brainybikelights.com). to increase the surface area The best bike lights 'unresponsive' in flat shell normally appears grey but is exceptionally reflective when it after three-hour (rapha.cc). standoff with police High-vis backpacks are another way to ensure you’re spotted on the picks up an external light source. Flaps provide ventilation. The road, and Karrimor does inexpensive bags that aren’t too bulky or jacket is available in men’s and women’s sizes. Tottenham's Lloris writes cheeky message aggressively luminous (karrimor.com). on Kane's matchball Proviz has also launched reversible vests and jackets in the Switch collection. One side is entirely reflective, the other black or high-vis. Man left needing � They’re double-layered for warmth but perforated for ventilation, stitches after late-night London's bikesmiths - in pictures SPONSORED FEATURES noodle bar seating Classic & Sports Car — and the double layer makes the kit durable. fracas The London Show: capital gears up for a Deliveroo moped rider weekend of classic Rapha has a new waterproof READ MORE killed in car crash in at events to entertain all 'notorious' junction hooded jacket available in Number of Londoners cycling to MOST POPULAR several shades of normcore work doubles in 10 years Travel to a skiing STORIES FROM THE WEBDozens of firefighters sensation navy; the cuffs have reversible Lock stars: how the cycling world is continue to battle using tech to combat the thieves tabs with high-vis stripes, and 17 questions to Finchley Road blaze The best GPS for bikes consider to keep your… there’s a high-vis drop-down tail Man found The best bike lights AVG � � Hip, hot and happening: to increase the surface area 'unresponsive' in flat Malaga’s success story after three-hour (rapha.cc). Intel INDE 2015: Supportstandoff with police The Blaze Laserlight projects a symbol onto the road to make drivers give the cyclist space of Android OS 5.0 Tottenham's Lloris Intel writes cheeky message Addresses for your little on Kane's matchball black bookIt is estimated that 79 per cent of accidents happen when a driver Jet-Setter Style: moves into a cyclist’s path, so it’s crucial that you establish your Summer Vacation… Man left needing Runway2Street stitches after late-night space. The Blaze Laserlight tackles the blind spot: it projects a green noodle bar seating fracas Christmasbike on Oxford symbol six metres ahead of you, carving out more space on the Sponsored Links by Taboola Street: shoppingroad, andevents also projects a 300 lumen LED. You can use both Deliveroo moped rider and deals killed in car crash in at � 6 independently and they make you very visible. The light is 'notorious' junction show all waterproof, has a 13-hour battery life and will soon be installed on all Boris bikes (blaze.cc). Brainy Bike Lights also project a bike symbol STORIES FROM THE WEB from the front and back of the bike (brainybikelights.com). 17 questions to consider to keep your… High-vis backpacks are another way to ensure you’re spotted on the AVG Start at the top: the Torch helmet has 10 large LED lights embedded road, and Karrimor does inexpensive bags that aren’t too bulky or in the shell, so you can be seen from all directions. There are four Intel INDE 2015: Support aggressively luminousThe Blaze(karrimor.com Laserlight projects). a symbol onto the road to make drivers give the cyclist different light modes, and the battery endures up to six hours of space of Android OS 5.0 continuous use or 36 hours in flash mode. Intel � London's bikesmiths - in pictures SPONSORED FEATURES It is estimated that 79 per cent of accidents happen when a driver Jet-Setter Style: Make motorists see the light and you’ll stay safe in the dark. Classic & Sports Car — moves into a cyclist’s path, so it’s crucial that you establish your The London Show: Summer Vacation… capital gears up for Runway2Streeta @phoebeluckhurst space. The Blaze Laserlight tackles the blind spot: it projects a green weekend of classic bike symbol six metres ahead of you, carving out more space on the events to entertain allSponsored Links by Taboola More about: | Cycling | Bikers| Road safety road, and also projects a 300 lumen LED. You can use both Travel to a skiing independently and they make you very visible. The light is sensation

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Sponsored Links by Taboola continuous use or 36 hours in flash mode. Addresses for your little Make motorists see the light and you’ll stay safe in the dark. black book

@phoebeluckhurst

Christmas on Oxford More about: | Cycling | Bikers| Road safety Street: shopping events and deals � 6 Passers-by rush to help How to save it: Money The video that shows 33shares show all motorcyclist after two off cycling gear and running to work can be SPONSORED STORIES FROM THE WEB 'speeding' motorbikes cheap half-term breaks quicker than cycling crash in south London

by Taboola Start at the top: the Torch helmet has 10 large LED lights embedded in the shell, so you can be seen from all directions. There are four different light modes, and the battery endures up to six hours of The 9 fastest pilotedcontinuousBrilliant useLaser or Eye 36 hours Casein flash Study: mode. See How planes in the world Treatment Sweeping Innospark* Increased MSN MakeThe motorists UK see the lightAndroid* and you’ll Game stay… safe in the dark. Clinic Compare Intel @phoebeluckhurst

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win in one of cycling’s one- day spring Classic races was, until this year, conspicuous by its absence from Team Sky’sA palmares. Ian Stannard’s victory at Omloop Het Nieuwsblad set a new benchmark at the end of February. Geraint Thomas’ victory at E3 Harelbeke a fortnight ago raised the bar. The Welshman's success was also a popular one – the unassuming 28-year-old is held in high regard both within his team and in the professional peloton. David Millar, who retired from a 17-year career on the road at the end of last year, summed up a wider feeling in the peloton with a tweet as Thomas rode away with the break at Harelbeke: “In all seriousness, few things in pro cycling would make me happier than seeing @GeraintThomas86 win a classic. He was born to be that guy.” Thomas delivered, dropping, among others, Peter Sagan to solo to the win in the race Millar described as “f***ing hard”. It made him the first Welshman to top the podium in a Classic in 119 years. Two days later, he placed third in Ghent-Wevelgem – bouncing back after being blown off the road, and off his bike, in winds that he said made it “hard enough to stay on the bike, let alone in a straight line”. All of which makes him a serious contender for Paris-Roubaix this Sunday. It is a race in which, like a spring, Thomas says flexibility is all important. To hell on a bike “With the Classics, there’s a lot going on,” Coiled he says when we ask if he will be Team Sky’s leader on the day. “You have to be prepared to just race it and talk on the road as well. We have a really strong team this year, and hopefully everyone can get to the big races in top shape, healthy, fit and it’s all to play for then. “Having numbers is key in the Classics. Especially in races like [the Tour of] Flanders and Roubaix. Myself, Ian spring Stannard, Brad [Wiggins], Luke Rowe has really stepped up this year as well. We’re getting stronger all the time.” After his win at E3 Harelbeke last month, Paris-Roubaix, also known as The Hell Team Sky’s Geraint Thomas is ready to of the North, is famous for making riders suffer. The route for the Queen of the contend on the cobbles at Paris-Roubaix Classics this year is 253km in length and runs between Compiegne, to the north- west of the capital, and the Roubaix velodrome in France. It includes 52.7km of cobbles, spread over 27 sectors. But what is it like to compete in? Monumental getting that gap. Then with the puncture in British cycling now… So, yeah, looking “It obviously takes its toll,” says Getting stuck in effort: Geraint and stuff [a heart-stopping delay, when “Everything starts aching, you go a bit numb at his career and everything he’s done, it Thomas. “It’s rough. A lot of stress, a Thomas has shown in his Classics Thomas wins the all Thomas’ hard work seemed to have will be quite a big moment.” lot of fighting for position. From about campaign so far that he is better Commonwealth been undone by a flat tyre], it added to Thomas has a strategy for dealing with 160km out, for every sector there’s than most at sitting in and suffering Games road race in all the tension. And I think that stands sometimes. Your arms, your arse is sore. the big moments, however, courtesy of crashes and there’s bottles going while eating away at the kilometres, August. Now he is out in people’s memories now. former track and road world champion everywhere. You’ve got to be on guard, all while saving enough energy for a one of the favourites “I thought: ‘Typical, here we go – I’ll see Obviously your legs are screaming as well. Chris Boardman and a piece of advice really, and you’ve got to be ready for it, decisive surge. It’s what he did in the for Team Sky’s first them come flying past now.’ But luckily he gave the Welshman at the 2007 track and you’ve always got to be fighting for Commonwealth Games road race last Monument victory I had a big enough advantage [over Jack There’s just no other race in the world like it” World Championships in Majorca. position at the front. summer – something of a one-off Classic Bauer and Scott Thwaites], and they had “We were all a bit nervous...” he “Last year I was fighting for the boys, itself – when only 12 out of 140 riders started looking at each other in the race explains. “He [Boardman] just said that really, before [the Forest of] Arenberg finished in appalling conditions. Thomas SUNDAY for second. So I was kind of fortunate.” two places ahead of Sir Bradley Wiggins. he used to write ‘eff-it’ on his hand. He’d [the most brutal, most spectacular sector won gold, and seems to have carried his Cycling | Paris-Roubaix Thomas had, however, made his own It was the Tour de France champ’s top-10 Big moments be on the start line and just think: ‘Sod it, of the race]. That’s kind of the first sort form over from the end of last summer. British Eurosport luck. Largely, we suggest, because he placing, however, that was more widely Roubaix will be Wiggins’ last race for what’s the worst that can happen?’ of crunch point. And then you get to “Yeah, I think over the past year I’ve 11.45am seems to relish the suffering. celebrated. Did that annoy Thomas? Team Sky, and is therefore something of “That’s always stuck with me. And it’s about 40km to go, and your tyres have been improving,” he agrees. “I just have “I guess so,” he says. “It’s just “I’m not bothered by that at all, really,” an end of an era for the British team. For kind of my attitude towards most things, already done 220km, and you hit more to keep that going. Glasgow was a long, something I really enjoy – that challenge, he says. “He can take all the plaudits that reason, Thomas says the race will I guess.” rough sectors. Everything starts aching, wet day, and it felt pretty terrible until just getting stuck into it. I don’t know, it’s and whatever, and I’ll just crack on and hold some sentimental significance: Graham Willgoss @grahamwillgoss you go a bit numb sometimes. Your arms, the very end when I went in that move. kind of like how I’ve always raced, you do my thing. I haven’t actually seen “When you’re in it you sort of crack your arse is sore. Obviously your legs are Suddenly everyone else seemed to get know? It suits my style of racing.” him too much recently. He’s been on a on as normal and afterwards you look Professional cyclist Geraint Thomas is an screaming as well. There’s just no other really tired, and I felt like I did at the It would certainly seem to. Thomas completely different programme… But back and probably go: ‘Yeah, that was a ambassador for ProtectYourBubble.com bike

Jeff J Mitchell/Getty Images race in the world like it.” start. I just felt really good, attacking, came seventh in Paris-Roubaix last year, I’m sure I’ll give him a bit of stick, yeah.” pretty special day.’ He’s a bit of a legend and gadget insurance

32 sport-magazine.co.uk | April 10 2015 33

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è STiCk On ThE ROAd kit Protect yourself from the elements (and other people’s bodily fluids aimed at ET your face) with dhb’s new range for the autumn – and Oakley’s evolutionary shades

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dhb Blok collection We’re facing facts at Sport: autumn is pretty much here. We’ve found solidarity at dhb, who last week released their new Performance range Blok Macro Roubaix Long Sleeve Jersey (£45) and Classic Roubaix Bib Tights (£55). The jersey is made of warm, breathable, wicking polyester fleece fabric and has a full- length YKK zip with chin guard, three vertical pockets and a secure centre zip pocket. The bib tights are made of the same stuff, but with the crucial addition of a CyTech Elastic Interface Giro Air chamois. Sit in and suffer in comfort. wiggle.co.uk

Oakley Radar Ev Pitch Scicon AeroComfort 2.0 TSA Bag SiS GO Energy + Electrolyte Gel The road will never have looked so clear, If you are not exactly confident when it On longer rides, you will need to replace thanks to taller (interchangeable) lenses comes to putting your bike back together, electrolytes lost through sweat. SiS’s that extend your upper field of vision. this bag is the only way to travel. Minimal new lemon and mint flavour gel delivers Unobtainium earsocks and nosepads keep disassembly of your machine is required easily digestible carbohydrates for energy, your glasses in place. They will also hide (basically just the wheels), and it provides as well as the sodium, potassium and the suffering in your eyes on long climbs. outstanding protection and storage. magnesium you didn’t know you needed. FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT From £135 | oakley.com £257.99 | wiggle.co.uk £7.99, six 60ml gels | scienceinsport.com 26 / 45 44 sport-magazine.co.uk | August 21 2015 Client: ProViz The Independent (Print Circulation 58,751 Online Circulation 53,776,149)

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Insider b SiS SiS b Insider The

These machines mix energy powders. SiS can make batches as small as 30kg to allow for development and testing of new products

seemingly has no link to the world of cycling. P said, “Come on, Tim, tell us what we were quickly adopted by pro teams and Top left: A small automated Consider SiS’s pre-race nitrate gels. Loading ‘Chris Hoy told us we could make should be eating,”’ he recalls. ‘I got fed up British sporting bodies. Products were hammer taps out the air as up with nitrates has been shown to increase the bottles are filled doing lessons on the back of serviettes so rumoured to have been ordered by everyone nitric oxide production in the body, which the best product in the world, but I started doing lectures and soon got invited from Usain Bolt to Ranulph Fiennes. Bottom left: The mousse is widens blood vessels and reduces the oxygen to talk at centres of excellence and clubs. ‘I’d see good research sponsored by big not yet an SiS product, but cost of exercise. ‘Nitrates were originally the company is looking at if it tastes bad athletes won’t use it’ I realised that I could probably make better nutrition companies, but often the science looked at by researchers as a means of high-protein desserts products than what was out there and began didn’t make it into the final products,’ says P practical,’ says Luke Heeney, director of with a new idea. It will then undergo controlling blood pressure,’ explains Heeney, working on prototypes in the family kitchen.’ Lawson. ‘When marketing and accounts Above: A gel undergoes a product development. New products include research, intervention studies, testing and ‘but we worked with Dr Philip James at the burst test to ensure it can He recruited the help of his mother, Jean, get involved and everything is simplified a hydration tablet laced with caffeine and a development before it hits the shelves. The Welsh National Heart Institute to see what survive a 70kg impact an Atomic Energy Authority-trained to maximise margins, you inevitably lose cola-flavoured gel containing 75mg of process could take two or three years.’ effect nitrates could have on athletic chemist, his brother Simon, a fellow sports things, but I just wanted to make good Right: Filled bottles at the caffeine and 20g of carbs. Some new products are spawned by the performance.’ With research suggesting an end of the production line scientist, his father John, a businessman, his products and then leverage the truth.’ The ‘That gives an athlete choice,’ he says. ‘You unusual requests of professional cycling optimal intake of 500-600mg of nitrate per sister Janet, a doctor, and marketing expert system worked. Even tennis star Andy can get a caffeine boost without taking on teams. Consider this Lancashire laboratory day, SiS discovered that a concentrated gel Peter Slater, who has since co-founded OTE Murray was recently spotted sucking on SiS Fuel unwanted carbs or you can get a dose of carbs to be SiS’s version of the Batcave: the secret was more practical than eating nitrate-rich Sports. It was a true family business. His gels during his 2013 Wimbledon triumph. and caffeine near the end of a long race.’ The headquarters beneath Wayne Manor where food. ‘You’d need about 10 kilos of spinach to mother still has the stainless steel rolling pin SiS supported 24 Olympic medallists cola flavour is simply the result of cyclists covert operations and innovative designs have the same effect as a gel,’ says Lombard. she used to roll the energy bars. ‘Even my last year and has official associations with pestering the brand for a taste comparable abound. ‘We work directly with professional But, as with every product, education is key. ‘A pack should grandmother, who was 90, helped to stick Belkin Pro Cycling, Rapha-Condor JLT and to the naughty stuff in cans. To illustrate the cyclists to formulate bespoke products to Last year, when working with Radioshack labels on,’ Lawson says with a chuckle. Madison-Genesis (and previously with point, Lombard hands me a cup of milky meet their needs,’ Heeney says. ‘One week Leopard, SiS had to inform riders not to use withstand a As interest grew, he began using a contract Radioshack, Astana and Katusha) as well white whey protein isolate – a key ingredient we might be asked to work on a creatine mouthwash when nitrate-loading because manufacturer but disliked the lack of control as individual athletes including Sir Chris in recovery products. In its pure form it tastes product, then a new electrolyte formulation, the bacteria on your tongue is what converts weight of around and the risk of contamination. ‘I realised the Hoy and triathlete Helen Jenkins. of nothing. ‘Products need to be scientifically zinc tablets, vitamin D supplements, amino nitrates to the performance-boosting nitric only way to do it right was to do it ourselves,’ ‘I was at the Tour de France recently and Ever wondered what goes into making the gels sound, clean and easy to use but also taste acid blends or multivitamins.’ oxide. ‘If you use mouthwash you lose that 70kg. You don’t good,’ Lombard says. ‘When Sir Chris Hoy The company recently had requests to all-important conversion,’ says Heeney. says Lawson, who opened his own facility in saw our products on team buses even though Factory came to visit us, he said we could develop the look into a carbohydrate chewing gum, Brockhall Village in the Ribble Valley. they had other [nutrition] sponsors,’ says want to reach best product in the world, but if tastes bad using the mouth’s sensory qualities to Innovation and transparency Unlike the global sports nutrition giants Lombard. You sense this is a source of pride and bars that you stash in your back pockets during a then athletes won’t use it.’ trick a frazzled brain into thinking a carb SiS was formed in 1992 by Tim Lawson, a who could sign big-name ambassadors, SiS for the brand, not of frustration. into your pocket Heeney adds, ‘A new product might start hit is on its way. SiS has also been exploring national-level cyclist, sports scientist and relied on word of mouth to cultivate interest. The brand retains many of Lawson’s with a group of experts simply sitting down low-calorie, high-protein desserts. an expert in pharmaceuticals. ‘In the beginning it was just exciting to see original core principles. There have been to find your gel with ten journals on the table and coming up Some products stem from research that ‘Whenever we went cycling everyone P someone with an SiS drink I had not sold changes – in 2011 Lawson sold the business to ride? Cyclist visits the Science in Sport factory to find out personally,’ says Lawson. But the products life sciences firm Provexis for £8 million and has exploded’ 108 cyclist 110 cyclist Words Mark Bailey Photography Fred MacGreGor Left: SiS's £250,000 SiS b Insider Insider b SiS

packing machine can produce The warehouse is the final stop for the finished products before they are 100,000 gels a day good degree of transparency – we can track loaded up for delivery every stage of the production process.’ There are four production lines on site, for bottles and tubs, sachets, bars and gels. Right: Staff use vacuum Raw ingredients are stored on site too. doping These include specific substances such as lifts to pick up large packs maltodextrin, a high-quality carbohydrate control made from corn starch which is used in Keeping sports nutrition safe energy drinks; there are also individual of ingredients, such as Most responsible manufacturers of components of electrolyte formulations, sports nutrition products adhere to maltodextrin – the primary such as sodium chloride and potassium the Informed Sport quality assurance chloride; and ‘real food’ such as oats, banana programme. Established in 2008 energy source in SIS products flakes and dates, which are used in energy by the respected global drug bars. Most products come from Europe and surveillance lab, HFL Sport Science, are grown to order. the programme certifies that all The journey from ingredients to finished products and ingredients that carry the Informed Sport logo have been product is a simple one. Take sachets of tested for banned substances such energy drink powder, for example. Staff will as anabolic agents, stimulants and mix ingredients using coded recipe cards. masking agents. This enables The ingredients are blended together and athletes and manufacturers to be then placed in a large mixer for 20-30 sure that supplements have passed minutes before being filled into sachets, fed a rigorous certification process. onto a conveyer belt, checked for weight, SiS uses Informed Sport labelled and packed by hand. On the day of accredited ingredients but for our visit, 28,000 sachets had been produced additional quality control it makes its products at its own Innovation Centre by 11.17am and 130 had been rejected for not in Lancashire, which is an accredited making weight. On one side of the factory, ‘One contamination and our Informed Sport site. This ensures piles of stock are labelled for various that products are manufactured in destinations – Evans Cycles Crawley, reputation would be gone – an environment in which the risk of Sainsbury’s Hoddesdon and Cotswold contamination is minimised. Outdoor in Malmesbury. On the other side, we won’t allow it to happen’ SiS has also introduced a a dedicated team deals with web orders. certification programme that There are subtle differences between the P a cyclist, which is about 70kg,’ says molecular size than sucrose, glucose or involves three extra stages of tests: production lines. Bottles are tapped with a Heeney. ‘You don’t want to reach into your fructose. ‘Let’s liken filling your stomach each individual batch of ingredients brought on site is tested by HFL; hammer when being filled to knock out back pocket to find your gel has exploded.’ with 20g of carbs to filling a bowl with tennis there are two production site visits pockets of air, and giant vacuum devices are balls and marbles,’ Heeney says. ‘You need each year during which HFL takes used to transport larger sacks of ingredients. Food science fewer tennis balls [maltodextrin molecules] swabs to test for contamination; The energy gels are pasteurised in a large Of course, the kind of gnarled old cyclist you than marbles [sucrose molecules] to fill the and finished products are tested mixer by being heated to 97-98°C which, see grinding up Alps on a steel bike with a bowl [your stomach]. So imagine having four times per year, with samples combined with the product’s pH value and salami in his pocket might ask: what’s wrong millions of marbles rolling around your sourced from retail outlets. preservatives, gives it the microbiological with real food (see p36 for more on this stomach instead of two or three bigger tennis ‘It is a stringent system but one we are proud of and brings additional stability for a 12-month shelf life. subject)? Why use an electrolyte product balls. That is what causes gastric distress. Try ‘It effectively cooks out the nasties,’ says comfort to our athletes,’ explains when you can eat a potassium-filled banana? taking 20g of table sugar – it won’t sit well.’ Luke Heeney of SiS. Heeney. But what makes a gel a gel? ‘The ‘A banana has potassium but in order to Knowing exactly how many carbs are in gels contain hydrocolloids – gellan gum and get enough on a tour stage you would need to your bottles and gels is important, according xanthan gum – which are structured almost eat six bananas,’ says Heeney. ‘A product can to SiS’s senior sports nutritionist, Jill Leckey. Protein is essential to the performance of in 2013 SiS was demerged from Provexis and surgical hand-washing regime. A circulating like a coil so when we add water to the mix provide a concentrated dose of all the right ‘We know that the human body can take on mitochondria – the machinery inside the started trading on the AIM market of the £5 note can carry traces of cocaine. the coil opens and takes in water which gives electrolytes in a form that is gastrically about 60-70g of carbs an hour,’ she says. ‘So muscle that produces energy. London Stock Exchange – but control and The factory is small but efficient. The it a gel consistency,’ Heeney explains. tolerable and simple to use.’ And why use there’s no point taking on 200g of carbs in an ‘You might take [whey] protein after a transparency remain the twin pillars of the production lines run 24 hours a day, five days The gel mixtures are then cooled in large a recovery shake when you can just glug a hour because your body can’t deal with it. ride for muscle synthesis, a protein/carb/ brand. All 234 final products in the SiS a week. The brand sells four million gels a blue bags that look like inflated lilos. Each glass of milk? ‘Milk contains lactose sugar, Our philosophy is to keep gel portion sizes at electrolyte mix for recovery or a slow-release portfolio are formulated, manufactured, year and makes 300,000 bottles and more bag contains 400 litres of energy-giving which is slower to digest, and casein protein about 20g so you take three gels an hour. But casein protein to drip feed your muscles at tested and packed in the UK at its Innovation than 1.5 million energy drink sachets a year. elixir. When the product has cooled down Centre, and testing for banned substances is But the factory size permits the company to it is fed into a specially adapted £250,000 which also digests slowly, so you can you need to add up the carbs. If you have a night,’ Heeney says. ‘Some athletes also use rigorous (see box). ‘We know the source of produce batches as small as 30kg to retain packing machine that has been given 20 compromise your rate of protein synthesis 50g carb gel and 36g of carbs in your drink, protein to suppress appetite and therefore every batch of product,’ says Heeney. ‘One the all-important ability to innovate. modifications by SiS and is secret enough [muscle repair] and glycogen recovery that is 86g of carbs. People don’t always moderate food intake and optimise body contamination and our reputation would be ‘If we want to try something new or to for us to not be permitted to photograph key [energy replenishment],’ Heeney says. ‘A realise how much they are taking on.’ composition. Power athletes already gone – we won’t allow it to happen.’ create a new product for a team, we can do parts. The machine makes four gel sachets recovery shake contains maltodextrin and understand all this, but endurance athletes When Cyclist visits the production factory that here very easily,’ says Heeney. ‘Some at a time, enabling SiS to produce 94 gels a whey or soy protein that are digested more In the pipeline are still learning. There is an opportunity, we are asked to wear hair nets, beard nets factories will only be able to make a tonne minute or 100,000 a day. The gels undergo quickly to speed up recovery.’ In the coming years, Leckey believes that the particularly in cycling, for us to show the (who knows what is lurking in our stubble?), at a time but when you up-scale it you lose a final burst test before being packaged. Science also explains the specific choice functional use of protein will become the best way forward. We still have a job to do.’ ] overalls and shoe covers, and must perform a the ability to change things. It also gives us a ‘A pack should withstand the weight of P of raw energy ingredients in SiS’s products. next big thing for cyclists. ‘People think Mark Bailey is a freelance journalist who The company uses maltodextrin as a protein is for getting big in the gym but it’s still can’t work out how to consume a gel on t Science in Sport’s Innovation scientific ideas and turning them into a real cyclist 111 carbohydrate base, which has a bigger also vital for endurance athletes,’ she says. the bike without getting it all over his hands Centre in the Lancashire mill product,’ says Lombard, who is wearing a 112 cyclist town of Nelson, new product white lab coat and a hairnet. His workspace development manager Fiachra at SiS is part homely kitchen and part Lombard is busy working on experimental laboratory. Heston Blumenthal theA next generation of sports nutrition would like it here. It contains scales, fridges, products that will fill the bidons and jersey hot plates, blenders and an osmometer – Six page feature in Cyclist pockets of amateur cyclists and Tour de used to gauge the isotonicity of gels to ensure France professionals. During the Industrial they contain a similar concentration of salt Revolution this region throbbed with the din and sugar to bodily fluids, so that the energy magazine, going behind of cotton-spinning machinery, but today this can be rapidly absorbed into the bloodstream modern 32,000-square-foot factory converts of a suffering cyclist. Creating the world’s cutting-edge research and food science into first isotonic gel, that is one that didn’t need the scenes of the SiS gels, powders, tablets and bars. to be diluted with water, was one of SiS’s ‘We’re always on the lookout for the next earliest achievements, but the company is big thing, which can be anything from more interested in what comes next. Innovation Centre. formulating a new flavour to taking new ‘Products need to be effective but also P

106 cyclist cyclist 107

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By Oli Woodman NEWS October 06, 2015 1:30pm London crowned as Strava's most active cycling city More than 7 million individual rides uploaded in a year Client: Strava BikeRadar BikeRadar (Circulation 2,500,000)

By Oli Woodman NEWS October 06, 2015 1:30pm Strava's Insights interative website exposes the habits of cyclists of 12 major cities worldwide (courtesy)

Strava has compiled data from more than 21 million individual bike rides across the world over the past year and has logged its ﬁndings onto its InsightsInsights interactiveinteractive websitewebsite.. TheThe data, which was taken from a staggering 136 billion data points, pitches 12 major cities head to head with stats including number of rides, average speed and distance, as well as London crowned as Strava's most active elevation information and even the number of century rides.

The world's number one activity tracker has crowned ADVERTISEMENT cycling city London as the most active city on its network (perhaps unsurprising given its nearly nine million citizens), with More than 7 million individual rides uploaded in a year more than seven million rides logged over the 12-month data capture. The average distance undertaken by Strava- savvy London riders was 25.9km (16.1 miles) with an average speed of 22.5km/h (13.98mph) and the average elevation change coming in at 644ft (196.3m). The data also showed that 8,639 London cycling commutes are logged on Strava every single day and that Tuesday is the most popular day to take to the saddle.

In second place was Amsterdam with 2,760,418 cycle activities logged over the last 12 months and San Francisco third with 2,380,633 activities. Given that each of these cities is only around a tenth the size of London, cyclists who live there probably have cause to argue that they are, in fact, rather more active than those in the UK capital.

Of course, the data on Strava insights does not account for the substantial number of rides completed by riders who don't use Strava.

However, the data is presented in interesting heatmaps, like this one of San Francisco commutes.

Pancake-flat Amsterdam clocked the fastest average speed per ride with 25.6km/h (15.9mph) while Milan cyclists ride the longest, with an average ride length of 54.2km (33.67 miles). Barcelona has the hilliest terrain, with cyclists climbing a leg burning average of 2,531ft (771.5m) per ride.

The data on Strava's Insights website will continue to refresh on a weekly basis, and with a network that is rapidly expanding the results are only going to get more interesting. Cycling habits of Strava users

Average speed Average distance Average elevation City per ride per ride gained per ride

London 22.5km/h 25.9km 196.3m

Milan 24.2 km/h 54.2km 656.8m Strava's Insights interative website exposes the habits of cyclists of 12 major cities worldwide (courtesy)

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT Berlin 23.6km/h 31.8km 150.4m Strava has compiled data from more than 21 million individual bike rides across the world31 / 45 Paris 23.7km/h 37.7km 272.8m over the past year and has logged its ﬁndings onto its InsightsInsights interactiveinteractive websitewebsite.. TheThe data, which was taken from a staggering 136 billion data points, pitches 12 major cities Barcelona 19.6km/h 41.7km 771.5m head to head with stats including number of rides, average speed and distance, as well as Amsterdam 25.6km/h 43.9km 97m elevation information and even the number of century rides.

San Fran 20.8km/h 29.7km 379.2m

Sao Paulo 19.1km/h 31.9km 376.2m The world's number one activity tracker has crowned ADVERTISEMENT London as the most active city on its network (perhaps Sydney 23.1km/h 31.7km 383.8m unsurprising given its nearly nine million citizens), with New York 21.7km/h 28km 208.8m more than seven million rides logged over the 12-month Los Angeles 21km/h 33.5km 403.7m data capture. The average distance undertaken by Strava-

Melbourne 23.8km/h 31.7km 277.7m savvy London riders was 25.9km (16.1 miles) with an average speed of 22.5km/h (13.98mph) and the average

Get a 20% introductory discount on Cycle Insurance with Spin Sure, cycle insurance from BikeRadar elevation change coming in at 644ft (196.3m). The data

Author: Oli Woodman also showed that 8,639 London cycling commutes are Related Links Google+ logged on Strava every single day and that Tuesday is the Strava Insights most popular day to take to the saddle.

325 total shares In second place was Amsterdam with 2,760,418 cycle

Related Articles activities logged over the last 12 months and San The return of the softtail – Quiz: are you a weight Francisco third with 2,380,633 activities. Given that each of these cities is only around a tenth the size of BMC's elastomer-equipped weenie? Teamelite TE01 London, cyclists who live there probably have cause to argue that they are, in fact, rather more active than those in the UK capital. Best mountain bikes under 2016 trends: Fashionable £1,500 / $2,300 road safety Of course, the data on Strava insights does not account for the substantial number of rides completed by riders who don't use Strava. Promoted Stories

The average salary in the UK However, the data is presented in interesting heatmaps, like this one of San Francisco commutes. is… (The Independent News) Pancake-flat Amsterdam clocked the fastest average speed per ride with 25.6km/h (15.9mph) while Milan The Cameraman Got More Than He Was… cyclists ride the longest, with an average ride length of 54.2km (33.67 miles). Barcelona has the hilliest (The Brofessional) terrain, with cyclists climbing a leg burning average of 2,531ft (771.5m) per ride.

WIN an exclusive Volvo V60… (Volvo Cars) The data on Strava's Insights website will continue to refresh on a weekly basis, and with a network that is rapidly expanding the results are only going to get more interesting. I Met My Match With CrossFit – And… (Adidas Magazine)

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14 Supercar Replica Fails Average speed Average distance Average elevation (Gleems) City per ride per ride gained per ride

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London 22.5km/h 25.9km 196.3m

Milan 24.2 km/h 54.2km 656.8m

Berlin 23.6km/h 31.8km 150.4m

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Barcelona 19.6km/h 41.7km 771.5m

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Contact Client: Islabikes Cycling Weekly Online (Circulation 2,500,000)

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Six page feature in Cycling Plus, riding a Strava Local route as part of the launch of the Strava Local platform: strava.com/local

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SPORTIVE Strava launches Strava Local – curated city guides based on user activity Strava Local offers unique collection of 'cycling and running adventures' in 12 global cities

Colin Henrys     colinhenrys

13th May 2015

Strava have launched a new feature, Strava Local – a data-powered, athlete-curated travel guide for cyclists and runners.

The guides are based on data from more than 38 million Strava activities and are now live and available for 12 global cities, including London, Paris and Berlin.

FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 34 / 45

Amsterdam, Milan, Berlin and Barcelona also feature, alongside a number of cities outside of Europe, including New York, Melbourne, San Francisco, Sydney, Sao Paulo and Denver.

Each guide, based on data from millions of uploaded activities to explore where users ride and stop in the world’s most active cities, includes routes of varying difficulty in the city or surrounding countryside, as well as places to stop, buy cycling gear or take photos.

“We’ve built a series of city guides designed specifically for athletes, by athletes,” said Strava’s director of international marketing, Gareth Nettleton. “Our data shows us the world’s most popular routes, and our community of local influencers curate each guide to provide a rich and full experience, whether you’re new in town or rediscovering your city.”

Strava say the guides are different from other city guides because they are based on user uploads, ‘giving unprecedented insight into the habits and experience of athletes’.

Product manager Andrew Valko added: “Combining over 38 million activities from across the globe, including billions of GPS data points, was a long but worthwhile task and gave us valuable insight into how our athletes run and ride, their stopping habits, even what they often take photos of.

“City guides have long been a valuable tool for travellers and locals alike, but ours are based on actual data. We have been able to work out where, when and why athletes tend to stop, which we have used to curate a selection of top stops and photo spots for each of the 12 cities.”

Website: Strava Local

Twenty of the Video: climbs to ride Demanding Etape du world's most - Passo Pordoi (from Tour 2016 route beautiful roads to Arabba) unveiled ride

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SPORTIVE SPORTIVE SPORTIVE SPORTIVE SPORTIVE Twenty of the Video: climbs to Demanding Action Medical Riding L'Eroica world's most ride - Passo Etape du Tour Research launch beautiful roads Pordoi (from 2016 route new Paris to to ride Arabba) unveiled Geneva ride

Client: Fusion Media SIS Yellow News Source: Cycling Active (Main) Date: 01 February 2015 Page: 10 Reach: 57000 Size: 565cm2 Value: 1180.85 Client: SiS Cycling Active (Circulation 20,972)

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FUSION MEDIA | PR AND SOCIAL MEDIA FOR ENDURANCE SPORT 36 / 45 Client: Fusion Media SIS Yellow News Source: Women's Fitness (Main) Date: 01 August 2015 Page: 15 Reach: 20717 Size: 561cm2 Value: 2771.34 Client: SiS Women’s Fitness (Circulation 20,717)

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Client: Fusion Media SIS Yellow News Source: Running Fitness (Main) Date: 01 August 2014 Page: 36 Reach: 27500 Size: 1159cm2 Value: 3407.46

è Client: SiS Running Fitness (Circulation: 27,500)

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n Magazine, Consumer

Client: Fusion Media Yellow News Keyword: ProViz Source: Running Fitness Page: 60 Date: 01/11/2015 Reach: 27500 Size: 979 Value: 2878.26 Client: ProViz Running Fitness (Circulation: 27,500)

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Client: Fusion Media Yellow News Source: Health & Fitness (Main) Date: 01 December 2014 Page: 50 Reach: 25546 Size: 3185cm2 Value: 19969.95

Client: ProViz

Health & Fitness Magazine Client: Fusion Media Yellow News Source: Health & Fitness (Main) (Circulation 25,546) Date: 01 December 2014 Page: 50 Reach: 25546 Size: 3185cm2 Value: 19969.95

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è Client: Fusion Media SIS Yellow News Source: Women's Fitness (Main) Date: 01 April 2015 Page: 19 Reach: 20717 Size: 300cm2 Value: 1482

Client: SiS Women’s Fitness (Circulation 16,334)

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Client: Fusion Media SIS Yellow News Source: Men's Fitness (Main) Date: 01 April 2015 Page: 42 Reach: 65201 Size: 491cm2 Value: 3510.65

Client: SiS Men’s Fitness (Circulation 45,799)

Client: Fusion Media SIS Yellow News Source: Men's Fitness (Main) Date: 01 April 2015 Page: 42 Reach: 65201 Size: 491cm2 Value: 3510.65

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n That was just a selection of the media coverage we secure on a regular basis.

We work each and every day with national, lifestyle, fitness and specialist media across print, online, TV, radio and social.

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