Spring 2016

Food Services Survey

SPRING 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH

THE AMERICAN UNIVERSITY IN CAIRO Food Services Survey Spring 2016

Food Services Survey

EXECUTIVE SUMMARY

INTRODUCTION The Food Services Survey was designed to ask the AUC community about their opinions regarding current campus food services, especially after introducing 3 new food outlets on AUC New Cairo Campus; Catering Co., AM Kitchen and Butcher’s Burger. This information will help the University Food Services Office to ensure that campus food services satisfy the needs of the community.

METHODOLOGY The survey was developed by the University Food Services Office and the Office of Data Analytics and Institutional Research. The survey was distributed via email by the Office of Data Analytics and Institutional Research to all AUC community members on May 11, 2016, and an email reminder was sent on May 18, 2016. The survey was closed on May 23rd. Nine hundred and ninety-six (996) students, staff and faculty members completed the survey during the administration period.

SUMMARY OF RESULTS

Demographics A total of nine hundred and ninety-six (996) students completed the survey: 644 (65%) undergraduate students, 92 (9%) graduate students, 84 (8%) faculty members and 194 (20%) staff members. Only 10% of the total number of respondents reported that they were residents on campus.

Food Outlets on Campus

New Cairo Campus Regarding the variety of food outlets on New Cairo campus, twenty-two percent (22%) reported that Butcher’s Burger is their most favorable, seventeen percent (17%) reported that Catering Co. is their most favorable, while thirteen percent (13%) reported AM kitchen as the most favorable.

The highest rated outlets were TBS (58%), Quick 24 (32%) and Catering Co. (31%), whereas the least favorable operating outlets were Cairo Kitchen (50%), Catering Co. (45%) and Tarwe2a (34%).

Tahrir Campus Forty-one percent (41%) of respondents reported that they are satisfied with the new service provided by Catering Co. in comparison to the previous vendor, twenty-three percent (23%) reported that they found no difference in the new service compared to the service provided by the old vendor and thirty- six percent (36%) were dissatisfied with the change.

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 1

Food Services Survey Spring 2016

RESULTS

Q1: Please identify yourself: COUNT PERCENT Undergraduate student 644 64.7% Staff member 194 19.5% Graduate student 92 9.2% Faculty member 84 8.4% Total 995 Missing 1

Please identify your affiliation with the University:

64.7%

19.5% 9.2% 8.4%

Undergraduate student Staff member Graduate student Faculty member

Q2: Are you a resident on campus? COUNT PERCENT Yes 77 9.8% No 705 90.2% Total 782 Missing 214

Do you live in the students' residents?

10%

Yes No

90%

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Food Services Survey Spring 2016

Downtown Campus

Q3: Please rate the new services introduced on Down Town Campus by Catering Co.:

COUNT PERCENT (Including respondents who picked “Not Applicable”) Very satisfied with the change 31 3.4% Satisfied with change 148 16.4% Presented no change in comparison with the 103 11.4% previous vendor, they are both the same Un-satisfied with the change 86 9.5% Completely un-satisfied with the change 69 7.7% Not Applicable 464 51.5% Total 901 Missing 95

Rating of the New Downtown Food Services (Excluding respondents who picked Not Applicable)

Very satisfied with the change

Satisfied with change 16% 7% Presented no change in comparison with the 20% 34% previous vendor, they are both the same Un-satisfied with the change 23% Completely un-satisfied with the change

New Campus

Q4: Please rate the new services introduced on the new campus:

MOST LEAST FAVORABLE FAVORABLE FAVORABLE TOTAL Percent 17.06% 39.29% 43.65% 100% catering co. Count 129 297 330 756 Butcher's Percent 21.51% 41.10% 37.40% 100% Burger Count 157 300 273 730 Percent 12.71% 42.71% 44.57% 100% AM Kitchen Count 89 299 312 700 Total 763 Missing 233

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Food Services Survey Spring 2016

Rating of the New Services

AM KITCHEN 12.71% 42.71% 44.57%

BUTCHER'S BURGER 21.51% 41.10% 37.40%

CATERING CO. 17.06% 39.29% 43.65%

Most favorable– Favorable– Least favorable–

Q5: Choose three of your most favorable operating outlets (overall).

WEIGHTED 1ST CHOICE 2ND CHOICE 3RD CHOICE SCORE Percent Count Percent Count Percent Count AM Kitchen 3.62% 28 3.68% 28 3.36% 25 159 Auntie Anne’s 9.82% 76 9.87% 75 8.19% 61 409 Baskin Robbins 0.39% 3 1.97% 15 3.09% 23 102 Butcher’s 7.36% 57 9.61% 73 6.44% 48 347 Burger Catering Co. 13.1% 101 8.68% 66 9.53% 71 104 Cilantro 3.49% 27 5.00% 38 5.91% 44 446 L’ Aroma 6.59% 51 5.26% 40 4.83% 36 235 Tarwe2a 4.26% 33 5.79% 44 6.04% 45 224 Cinnabon 0.90% 7 3.82% 29 7.11% 53 239 Quick 24 7.88% 61 10.92% 83 13.7% 102 533 Cairo Kitchen 1.42% 11 2.76% 21 2.28% 17 431 TBS 27.5% 213 16.71% 127 13.3% 99 280 Seoudi Mini 9.56% 74 8.29% 63 10.3% 77 256 Market 4.13% 32 7.63% 58 5.91% 44 764 Total 774 760 745 Missing 222 236 251

*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * 3) + (2nd Choice Count * 2) + (3rd Choice Count * 1)

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Food Services Survey Spring 2016

Weighted Score of the Most Favorable Food Outlets

TBS 764

QUICK 24 533

CATERING CO. 446

SEOUDI MARKET MINI MARKET 431

AUNTIE ANNE’S 409

BUTCHER’S BURGER 347

SUBWAY 280

TARWE2A 256

L’ AROMA 239

CILANTRO 235

CINNABON 224

AM KITCHEN 159

CAIRO KITCHEN 104

BASKIN ROBBINS 102

0 100 200 300 400 500 600 700 800 900

Q6: Choose three of your least favorable operating outlets (overall). WEIGHTED 1ST CHOICE 2ND CHOICE 3RD CHOICE SCORE Percent Count Percent Count Percent Count AM Kitchen 6.82% 49 6.62% 45 8.16% 51 -288 Auntie Anne’s 6.12% 44 7.65% 52 5.92% 37 -273 Baskin Robbins 5.01% 36 5.29% 36 4.64% 29 -209 Butcher’s 12.80% 92 11.47% 78 8.16% 51 Burger -483 Catering Co. 25.73% 185 11.18% 76 8.48% 53 -760 Cilantro 4.45% 32 5.74% 39 4.48% 28 -202 L’ Aroma 2.78% 20 5.00% 34 5.76% 36 -164 Tarwe2a 9.04% 65 12.35% 84 12.5% 78 -441 Cinnabon 2.50% 18 4.26% 29 5.28% 33 -145 Quick 24 1.67% 12 0.74% 5 2.40% 15 -61 Cairo Kitchen 15.58% 112 16.18% 110 18.7% 117 -673 TBS 1.39% 10 1.62% 11 1.44% 9 -61 Seoudi Mini 0.70% 5 1.18% 8 2.56% 16 Market -47 Subway 5.42% 39 10.74% 73 11.5% 72 -335 Total 719 680 625 Missing 277 316 371

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Food Services Survey Spring 2016

*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * -3) + (2nd Choice Count * -2) + (3rd Choice Count * -1)

Weighted Score of the Least Favorable Food Outlets

-47 SEOUDI MARKET MINI MARKET

-61 TBS

-61 QUICK 24

-145 CINNABON

-164 L’ AROMA

-202 CILANTRO

-209 BASKIN ROBBINS

-273 AUNTIE ANNE’S

-288 AM KITCHEN

-335 SUBWAY

-441 TARWE2A

-483 BUTCHER’S BURGER

-673 CAIRO KITCHEN (AT HUSS)

-760 CATERING CO.

-800 -700 -600 -500 -400 -300 -200 -100 0

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Food Services Survey Spring 2016

Net weighted Scoring of Food Outlets

Net Weight Score* of the Operating Food Outlets

TBS 703

QUICK 24 472

SEOUDI MARKET MINI MARKET 384

AUNTIE ANNE’S 136

CINNABON 79

L’ AROMA 75

CILANTRO 33

SUBWAY -55

BASKIN ROBBINS -107

AM KITCHEN -129

BUTCHER’S BURGER -136

TARWE2A -185

CATERING CO. -314

CAIRO KITCHEN (AT HUSS) -569

*Net Weight Score is calculated as the sum of the weighted scores that the outlet stores received as most favorable as well as the least favorable.

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Food Services Survey Spring 2016

Meal Plans for Resident Students (Results are filtered to include only responses from those who reported that they are Campus residents only)

Q7: Did you know about the introduction of meal plans program?

COUNT PERCENT Yes 54 72.00% No 21 28.00% Total 75 Missing 2

Awareness of the New Meal Plans Program

28% Aware Not Aware 72%

Q8: Have you registered to the meal plans introduced by Catering Co.?

COUNT PERCENT Yes 3 3.95% No 73 96.05% Total 76 Missing 1

Registered to Meal Plans Introduced by Catering Co.

4%

Yes No

96%

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Food Services Survey Spring 2016

Q9: How do you rate the meal plans offered? COUNT PERCENT Excellent 1 7.14% Good 1 7.14% Neutral 0 0% Not convenient 6 42.86% Not applicable 6 42.86% Total 14 Missing 63

Meal Plans Rating

NOT APPLICABLE 42.86%

NOT CONVENIENT 42.86%

NEUTRAL 0%

GOOD 7.14%

EXCELLENT 7.14%

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Food Services Survey Spring 2016

General Suggestions

Please list any general suggestion or ideas you wish to have in a meal plan program that will encourage you to register

General suggestions for meal plans program that will encourage you to register

PRICE 12

OTHER 9

VARIETY 7

SERVICE 5

HYGIENE 4

FOOD QUALITY 4

Please list any general suggestion or ideas related to the food services on New Cairo Campus

General suggestion or ideas related to the food services on New Cairo Campus

VARIETY 125

COMPLAINTS ABOUT EXISTING VENDORS 110

NAMED SUGGESTIONS FOR NEW VENDORS 69

OTHER 55

PRICES 54

FOOD QUALITY 25

NO SUGGESTIONS 6

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Food Services Survey Spring 2016

Please list any general suggestion or ideas related to the food services on Downtown Campus

General suggestion or ideas related to the food services on Downtown Campus

NOT APPLICABLE 75

VARIETY AND AFFORDABILITY 18

HEALTHY AND VEGETARIAN 9

OTHERS 6

BUTCHER’S BURGER 3

MC DONALD’S 3

CATERING CO. 3

COFFEE AND TEA VENDOR 2

What type of new vendors would you like to see on campus?

Type of new vendors would you like to see on campus

HEALTHY FOOD 142 BURGERS & AMERICAN CUISINE 115 84 OTHER 75 ORIENTAL CUISINE 59 51 ASIAN AND CHINEESE CUISINE 41 SYRIAN CUISINE AND SHAWERMA 38 34 DESSERTS AND 30 LEBANESE CUISINE 15 INTERNATIONAL CUISINE 9 VENDOR 7

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