Spring 2016
Food Services Survey
SPRING 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH
THE AMERICAN UNIVERSITY IN CAIRO Food Services Survey Spring 2016
Food Services Survey
EXECUTIVE SUMMARY
INTRODUCTION The Food Services Survey was designed to ask the AUC community about their opinions regarding current campus food services, especially after introducing 3 new food outlets on AUC New Cairo Campus; Catering Co., AM Kitchen and Butcher’s Burger. This information will help the University Food Services Office to ensure that campus food services satisfy the needs of the community.
METHODOLOGY The survey was developed by the University Food Services Office and the Office of Data Analytics and Institutional Research. The survey was distributed via email by the Office of Data Analytics and Institutional Research to all AUC community members on May 11, 2016, and an email reminder was sent on May 18, 2016. The survey was closed on May 23rd. Nine hundred and ninety-six (996) students, staff and faculty members completed the survey during the administration period.
SUMMARY OF RESULTS
Demographics A total of nine hundred and ninety-six (996) students completed the survey: 644 (65%) undergraduate students, 92 (9%) graduate students, 84 (8%) faculty members and 194 (20%) staff members. Only 10% of the total number of respondents reported that they were residents on campus.
Food Outlets on Campus
New Cairo Campus Regarding the variety of food outlets on New Cairo campus, twenty-two percent (22%) reported that Butcher’s Burger is their most favorable, seventeen percent (17%) reported that Catering Co. is their most favorable, while thirteen percent (13%) reported AM kitchen as the most favorable.
The highest rated outlets were TBS (58%), Quick 24 (32%) and Catering Co. (31%), whereas the least favorable operating outlets were Cairo Kitchen (50%), Catering Co. (45%) and Tarwe2a (34%).
Tahrir Campus Forty-one percent (41%) of respondents reported that they are satisfied with the new service provided by Catering Co. in comparison to the previous vendor, twenty-three percent (23%) reported that they found no difference in the new service compared to the service provided by the old vendor and thirty- six percent (36%) were dissatisfied with the change.
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 1
Food Services Survey Spring 2016
RESULTS
Q1: Please identify yourself: COUNT PERCENT Undergraduate student 644 64.7% Staff member 194 19.5% Graduate student 92 9.2% Faculty member 84 8.4% Total 995 Missing 1
Please identify your affiliation with the University:
64.7%
19.5% 9.2% 8.4%
Undergraduate student Staff member Graduate student Faculty member
Q2: Are you a resident on campus? COUNT PERCENT Yes 77 9.8% No 705 90.2% Total 782 Missing 214
Do you live in the students' residents?
10%
Yes No
90%
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2
Food Services Survey Spring 2016
Downtown Campus
Q3: Please rate the new services introduced on Down Town Campus by Catering Co.:
COUNT PERCENT (Including respondents who picked “Not Applicable”) Very satisfied with the change 31 3.4% Satisfied with change 148 16.4% Presented no change in comparison with the 103 11.4% previous vendor, they are both the same Un-satisfied with the change 86 9.5% Completely un-satisfied with the change 69 7.7% Not Applicable 464 51.5% Total 901 Missing 95
Rating of the New Downtown Food Services (Excluding respondents who picked Not Applicable)
Very satisfied with the change
Satisfied with change 16% 7% Presented no change in comparison with the 20% 34% previous vendor, they are both the same Un-satisfied with the change 23% Completely un-satisfied with the change
New Campus
Q4: Please rate the new services introduced on the new campus:
MOST LEAST FAVORABLE FAVORABLE FAVORABLE TOTAL Percent 17.06% 39.29% 43.65% 100% catering co. Count 129 297 330 756 Butcher's Percent 21.51% 41.10% 37.40% 100% Burger Count 157 300 273 730 Percent 12.71% 42.71% 44.57% 100% AM Kitchen Count 89 299 312 700 Total 763 Missing 233
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Food Services Survey Spring 2016
Rating of the New Services
AM KITCHEN 12.71% 42.71% 44.57%
BUTCHER'S BURGER 21.51% 41.10% 37.40%
CATERING CO. 17.06% 39.29% 43.65%
Most favorable– Favorable– Least favorable–
Q5: Choose three of your most favorable operating outlets (overall).
WEIGHTED 1ST CHOICE 2ND CHOICE 3RD CHOICE SCORE Percent Count Percent Count Percent Count AM Kitchen 3.62% 28 3.68% 28 3.36% 25 159 Auntie Anne’s 9.82% 76 9.87% 75 8.19% 61 409 Baskin Robbins 0.39% 3 1.97% 15 3.09% 23 102 Butcher’s 7.36% 57 9.61% 73 6.44% 48 347 Burger Catering Co. 13.1% 101 8.68% 66 9.53% 71 104 Cilantro 3.49% 27 5.00% 38 5.91% 44 446 L’ Aroma 6.59% 51 5.26% 40 4.83% 36 235 Tarwe2a 4.26% 33 5.79% 44 6.04% 45 224 Cinnabon 0.90% 7 3.82% 29 7.11% 53 239 Quick 24 7.88% 61 10.92% 83 13.7% 102 533 Cairo Kitchen 1.42% 11 2.76% 21 2.28% 17 431 TBS 27.5% 213 16.71% 127 13.3% 99 280 Seoudi Mini 9.56% 74 8.29% 63 10.3% 77 256 Market Subway 4.13% 32 7.63% 58 5.91% 44 764 Total 774 760 745 Missing 222 236 251
*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * 3) + (2nd Choice Count * 2) + (3rd Choice Count * 1)
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Food Services Survey Spring 2016
Weighted Score of the Most Favorable Food Outlets
TBS 764
QUICK 24 533
CATERING CO. 446
SEOUDI MARKET MINI MARKET 431
AUNTIE ANNE’S 409
BUTCHER’S BURGER 347
SUBWAY 280
TARWE2A 256
L’ AROMA 239
CILANTRO 235
CINNABON 224
AM KITCHEN 159
CAIRO KITCHEN 104
BASKIN ROBBINS 102
0 100 200 300 400 500 600 700 800 900
Q6: Choose three of your least favorable operating outlets (overall). WEIGHTED 1ST CHOICE 2ND CHOICE 3RD CHOICE SCORE Percent Count Percent Count Percent Count AM Kitchen 6.82% 49 6.62% 45 8.16% 51 -288 Auntie Anne’s 6.12% 44 7.65% 52 5.92% 37 -273 Baskin Robbins 5.01% 36 5.29% 36 4.64% 29 -209 Butcher’s 12.80% 92 11.47% 78 8.16% 51 Burger -483 Catering Co. 25.73% 185 11.18% 76 8.48% 53 -760 Cilantro 4.45% 32 5.74% 39 4.48% 28 -202 L’ Aroma 2.78% 20 5.00% 34 5.76% 36 -164 Tarwe2a 9.04% 65 12.35% 84 12.5% 78 -441 Cinnabon 2.50% 18 4.26% 29 5.28% 33 -145 Quick 24 1.67% 12 0.74% 5 2.40% 15 -61 Cairo Kitchen 15.58% 112 16.18% 110 18.7% 117 -673 TBS 1.39% 10 1.62% 11 1.44% 9 -61 Seoudi Mini 0.70% 5 1.18% 8 2.56% 16 Market -47 Subway 5.42% 39 10.74% 73 11.5% 72 -335 Total 719 680 625 Missing 277 316 371
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Food Services Survey Spring 2016
*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * -3) + (2nd Choice Count * -2) + (3rd Choice Count * -1)
Weighted Score of the Least Favorable Food Outlets
-47 SEOUDI MARKET MINI MARKET
-61 TBS
-61 QUICK 24
-145 CINNABON
-164 L’ AROMA
-202 CILANTRO
-209 BASKIN ROBBINS
-273 AUNTIE ANNE’S
-288 AM KITCHEN
-335 SUBWAY
-441 TARWE2A
-483 BUTCHER’S BURGER
-673 CAIRO KITCHEN (AT HUSS)
-760 CATERING CO.
-800 -700 -600 -500 -400 -300 -200 -100 0
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Food Services Survey Spring 2016
Net weighted Scoring of Food Outlets
Net Weight Score* of the Operating Food Outlets
TBS 703
QUICK 24 472
SEOUDI MARKET MINI MARKET 384
AUNTIE ANNE’S 136
CINNABON 79
L’ AROMA 75
CILANTRO 33
SUBWAY -55
BASKIN ROBBINS -107
AM KITCHEN -129
BUTCHER’S BURGER -136
TARWE2A -185
CATERING CO. -314
CAIRO KITCHEN (AT HUSS) -569
*Net Weight Score is calculated as the sum of the weighted scores that the outlet stores received as most favorable as well as the least favorable.
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Food Services Survey Spring 2016
Meal Plans for Resident Students (Results are filtered to include only responses from those who reported that they are Campus residents only)
Q7: Did you know about the introduction of meal plans program?
COUNT PERCENT Yes 54 72.00% No 21 28.00% Total 75 Missing 2
Awareness of the New Meal Plans Program
28% Aware Not Aware 72%
Q8: Have you registered to the meal plans introduced by Catering Co.?
COUNT PERCENT Yes 3 3.95% No 73 96.05% Total 76 Missing 1
Registered to Meal Plans Introduced by Catering Co.
4%
Yes No
96%
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Food Services Survey Spring 2016
Q9: How do you rate the meal plans offered? COUNT PERCENT Excellent 1 7.14% Good 1 7.14% Neutral 0 0% Not convenient 6 42.86% Not applicable 6 42.86% Total 14 Missing 63
Meal Plans Rating
NOT APPLICABLE 42.86%
NOT CONVENIENT 42.86%
NEUTRAL 0%
GOOD 7.14%
EXCELLENT 7.14%
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Food Services Survey Spring 2016
General Suggestions
Please list any general suggestion or ideas you wish to have in a meal plan program that will encourage you to register
General suggestions for meal plans program that will encourage you to register
PRICE 12
OTHER 9
VARIETY 7
SERVICE 5
HYGIENE 4
FOOD QUALITY 4
Please list any general suggestion or ideas related to the food services on New Cairo Campus
General suggestion or ideas related to the food services on New Cairo Campus
VARIETY 125
COMPLAINTS ABOUT EXISTING VENDORS 110
NAMED SUGGESTIONS FOR NEW VENDORS 69
OTHER 55
PRICES 54
FOOD QUALITY 25
NO SUGGESTIONS 6
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Food Services Survey Spring 2016
Please list any general suggestion or ideas related to the food services on Downtown Campus
General suggestion or ideas related to the food services on Downtown Campus
NOT APPLICABLE 75
VARIETY AND AFFORDABILITY 18
HEALTHY AND VEGETARIAN 9
OTHERS 6
BUTCHER’S BURGER 3
MC DONALD’S 3
CATERING CO. 3
COFFEE AND TEA VENDOR 2
What type of new vendors would you like to see on campus?
Type of new vendors would you like to see on campus
HEALTHY FOOD 142 BURGERS & AMERICAN CUISINE 115 ITALIAN CUISINE 84 OTHER 75 ORIENTAL CUISINE 59 FAST FOOD 51 ASIAN AND CHINEESE CUISINE 41 SYRIAN CUISINE AND SHAWERMA 38 COFFEE 34 DESSERTS AND BAKERIES 30 LEBANESE CUISINE 15 INTERNATIONAL CUISINE 9 SANDWICH VENDOR 7
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