The Southeast Asian Games Market Sizing Opportunities in the World’S Fastest Growing Region Peter Warman, CEO Newzoo

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The Southeast Asian Games Market Sizing Opportunities in the World’S Fastest Growing Region Peter Warman, CEO Newzoo

© 2015 NEWZOO | JANUARY | V1.0 Rolling into The Southeast Asian Games Market Sizing Opportunities in the World’s Fastest Growing Region Peter Warman, CEO Newzoo FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT WWW.NEWZOO.COM/SEA © 2015 Newzoo Breaking News © 2015 Newzoo Our Biggest Research Effort to Date EFFORT SUPPORTED BY FOUR LAUNCH CLIENTS INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM OTHER NEWZOO CLIENTS IN 2014 FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA www.newzoo.com/sea © 2015 Newzoo © 2015 Newzoo © 2015 Newzoo Why Focus on Southeast Asia? Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market. © 2015 Newzoo Total Market Doubles, Mobile Triples Revenues Per Segment and Screen 2014 and 2017 2017 $2.2Bn 2014 $1.1Bn 2013-2017 CAGR Mobile Total +56.2% MOBILE GROWTH 2014-2017 440M to 1,250M (+184%) Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market. © 2015 Newzoo Indonesia & Philippines Grow Fastest Revenues and Growth per Country CAGR 2013-2017 For 2013-2017 +28.8% CAGR CAGR CAGR CAGR CAGR CAGR +37.3% +27.0% +36.5% +14.4% +30.9% +27.2% Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market. © 2015 Newzoo Sizing & Understanding Local Opportunities GAMERS SHARE PAYING AVG SPEND/YR REVENUES 14.7M 56% $27.76 $230M THAILAND 14.3M 46% $32.60 $214M MALAYSIA 2.8M 39% $189.30 $202M SINGAPORE 34.0M 59% $9.12 $181M INDONESIA 31.4M 39% $12.67 $156M VIETNAM 27.2M 40% $8.76 $97M PHILIPPINES Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market. © 2015 Newzoo Understanding Growth Drivers (Mobile) KEY KPI’S BEHIND MOBILE GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014 MOBILE MOBILE MOBILE MOBILE POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES 358M 86% 151M 43% $7.68 $5.9Bn 7.2Bn 41% 1.5Bn 32% $4.30 $25.0Bn Source: Newzoo Free Trend Report: Spotting the Mobile Spender © 2015 Newzoo Understanding Growth Drivers (Total) KEY KPI’S BEHIND GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014 POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES 358M 86% 194M 57% $17.42 $23.2Bn SEA 626M 30% 126M 48% $1.54 $1.1Bn Source: Newzoo Global Games Market Report Premium © 2015 Newzoo Next Time: Deeper Dives……. Source: Newzoo Data Explorer © 2015 Newzoo For now: Enjoy Our (Free) Reports FREE TREND REPORT: MOBILE MARKETING IN OTHER FRESH GOODIES CN, JP, KOR INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM FREE TREND REPORT: SPOTTING THE MOBILE SPENDERS TREND REPORT: GLOBAL GROWTH OF ESPORTS FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA www.newzoo.com/sea © 2015 Newzoo © 2015 Newzoo Thank You! [email protected] www.newzoo.com © 2015 Newzoo © 2015 NEWZOO | JANUARY | V1.0 Thank You! [email protected] www.newzoo.com FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT WWW.NEWZOO.COM/SEA © 2015 Newzoo .

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All Blacks hit Mane kickstarts highs in 54-34 win Liverpool’s over Wallabies12 campaign SUNDAY, AUGUST 20, 2017 15 US sweeps Solheim Cup fourball matches, takes three-point lead Page 14 KUALA LUMPUR: Malaysian athlete Nur Dhabitah Sabri lits the torch during the opening ceremony of the 29th Southeast Asian Games (SEA Games) in Kuala Lumpur yesterday. — AFP Let the flames begin! Flying diver ignites Games KUALA LUMPUR: Teenage diver Nur Torrential rain early on failed to damp- with world championships commitments, edition the tagline “Rising Together”, are Dhabitah Sabri flew through Malaysia’s en enthusiasm as the hosts put on an and cheered the succession of marching aiming to top the medals table for only the China snubs ‘Little national stadium in a brave stunt to light entertaining spectacle before Malaysia’s bands. After the Games had been declared second time by matching the 111 golds the cauldron at the climax of a glittering king, Sultan Muhammad V, declared the open, the stadium erupted in song as hun- they won on home soil in 2001. Olympics’ opening Southeast Asian Games opening ceremony Games open. dreds of dancers waving silver palm trees Ahead of the opening ceremony, they yesterday. About 4,200 athletes are competing for and waving red-lit parasols gave the event a have already made a strong start with seven ceremony in Taiwan The 18-year-old rising star was suspend- 404 gold medals in sports ranging from carnival atmosphere. golds to lead the table ahead of Singapore ed high above the Bukit Jalil stadium floor boxing and equestrianism to petanque, Olympic silver medal-winning diver and Thailand, who both have three.
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