© 2015 NEWZOO | JANUARY | V1.0
Rolling into The Southeast Asian Games Market Sizing Opportunities in the World’s Fastest Growing Region Peter Warman, CEO Newzoo
FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT
WWW.NEWZOO.COM/SEA © 2015 Newzoo Breaking News
© 2015 Newzoo Our Biggest Research Effort to Date
EFFORT SUPPORTED BY FOUR LAUNCH CLIENTS
INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM OTHER NEWZOO CLIENTS IN 2014
FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA www.newzoo.com/sea
© 2015 Newzoo © 2015 Newzoo
© 2015 Newzoo Why Focus on Southeast Asia?
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo Total Market Doubles, Mobile Triples
Revenues Per Segment and Screen 2014 and 2017
2017 $2.2Bn
2014 $1.1Bn 2013-2017 CAGR Mobile Total +56.2%
MOBILE GROWTH 2014-2017 440M to 1,250M (+184%)
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo Indonesia & Philippines Grow Fastest
Revenues and Growth per Country CAGR 2013-2017 For 2013-2017 +28.8%
CAGR CAGR CAGR CAGR CAGR CAGR +37.3% +27.0% +36.5% +14.4% +30.9% +27.2%
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo Sizing & Understanding Local Opportunities
GAMERS SHARE PAYING AVG SPEND/YR REVENUES
14.7M 56% $27.76 $230M
THAILAND 14.3M 46% $32.60 $214M
MALAYSIA 2.8M 39% $189.30 $202M
SINGAPORE 34.0M 59% $9.12 $181M
INDONESIA 31.4M 39% $12.67 $156M
VIETNAM 27.2M 40% $8.76 $97M
PHILIPPINES
Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.
© 2015 Newzoo Understanding Growth Drivers (Mobile)
KEY KPI’S BEHIND MOBILE GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014
MOBILE MOBILE MOBILE MOBILE POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES
358M 86% 151M 43% $7.68 $5.9Bn
7.2Bn 41% 1.5Bn 32% $4.30 $25.0Bn
Source: Newzoo Free Trend Report: Spotting the Mobile Spender
© 2015 Newzoo Understanding Growth Drivers (Total)
KEY KPI’S BEHIND GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014
POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES
358M 86% 194M 57% $17.42 $23.2Bn
SEA 626M 30% 126M 48% $1.54 $1.1Bn
Source: Newzoo Global Games Market Report Premium
© 2015 Newzoo Next Time: Deeper Dives…….
Source: Newzoo Data Explorer
© 2015 Newzoo For now: Enjoy Our (Free) Reports
FREE TREND REPORT: MOBILE MARKETING IN OTHER FRESH GOODIES CN, JP, KOR
INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM FREE TREND REPORT: SPOTTING THE MOBILE SPENDERS
TREND REPORT: GLOBAL GROWTH OF ESPORTS
FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA www.newzoo.com/sea
© 2015 Newzoo © 2015 Newzoo Thank You! [email protected] www.newzoo.com
© 2015 Newzoo © 2015 NEWZOO | JANUARY | V1.0
Thank You! [email protected] www.newzoo.com
FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT
WWW.NEWZOO.COM/SEA © 2015 Newzoo