© 2015 NEWZOO | JANUARY | V1.0

Rolling into The Southeast Market Sizing Opportunities in the World’s Fastest Growing Region Peter Warman, CEO Newzoo

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© 2015 Newzoo Our Biggest Research Effort to Date

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© 2015 Newzoo Why Focus on ?

Source: Newzoo 2015 Report: Introduction to the Market.

© 2015 Newzoo Total Market Doubles, Mobile Triples

Revenues Per Segment and Screen 2014 and 2017

2017 $2.2Bn

2014 $1.1Bn 2013-2017 CAGR Mobile Total +56.2%

MOBILE GROWTH 2014-2017 440M to 1,250M (+184%)

Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.

© 2015 Newzoo & Philippines Grow Fastest

Revenues and Growth per Country CAGR 2013-2017 For 2013-2017 +28.8%

CAGR CAGR CAGR CAGR CAGR CAGR +37.3% +27.0% +36.5% +14.4% +30.9% +27.2%

Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.

© 2015 Newzoo Sizing & Understanding Local Opportunities

GAMERS SHARE PAYING AVG SPEND/YR REVENUES

14.7M 56% $27.76 $230M

THAILAND 14.3M 46% $32.60 $214M

MALAYSIA 2.8M 39% $189.30 $202M

SINGAPORE 34.0M 59% $9.12 $181M

INDONESIA 31.4M 39% $12.67 $156M

VIETNAM 27.2M 40% $8.76 $97M

PHILIPPINES

Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.

© 2015 Newzoo Understanding Growth Drivers (Mobile)

KEY KPI’S BEHIND MOBILE GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014

MOBILE MOBILE MOBILE MOBILE POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES

358M 86% 151M 43% $7.68 $5.9Bn

7.2Bn 41% 1.5Bn 32% $4.30 $25.0Bn

Source: Newzoo Free Trend Report: Spotting the Mobile Spender

© 2015 Newzoo Understanding Growth Drivers (Total)

KEY KPI’S BEHIND GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014

POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES

358M 86% 194M 57% $17.42 $23.2Bn

SEA 626M 30% 126M 48% $1.54 $1.1Bn

Source: Newzoo Global Games Market Report Premium

© 2015 Newzoo Next Time: Deeper Dives…….

Source: Newzoo Data Explorer

© 2015 Newzoo For now: Enjoy Our (Free) Reports

FREE TREND REPORT: MOBILE MARKETING IN OTHER FRESH GOODIES CN, JP, KOR

INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM FREE TREND REPORT: SPOTTING THE MOBILE SPENDERS

TREND REPORT: GLOBAL GROWTH OF

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© 2015 Newzoo © 2015 NEWZOO | JANUARY | V1.0

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