Brigham Young University BYU ScholarsArchive Theses and Dissertations 2011-09-23 Fans Don't Boo Nobodies: Image Repair Strategies of High-Profile Baseball Players During the Steroid Era Kevin R. Nielsen Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Nielsen, Kevin R., "Fans Don't Boo Nobodies: Image Repair Strategies of High-Profile Baseball Players During the Steroid Era" (2011). Theses and Dissertations. 2876. https://scholarsarchive.byu.edu/etd/2876 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact
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[email protected]. Fans don't boo nobodies: Image repair strategies of high-profile baseball players during the Steroid Era Kevin Nielsen A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Steve Thomsen, Chair Kenneth Plowman Tom Robinson Department of Communications Brigham Young University December 2011 Copyright © 2011 Kevin Nielsen All Rights Reserved Fans don't boo nobodies: Image repair strategies of high-profile baseball players during the Steroid Era Kevin Nielsen Department of Communications, BYU Master of Arts Baseball's Steroid Era put many different high-profile athletes under pressure to explain steroid allegations that were made against them. This thesis used textual analysis of news reports and media portrayals of the athletes, along with analysis of their image repair strategies to combat those allegations, to determine how successful the athletes were in changing public opinion as evidenced through the media.