Weddle Landscape Design

Total Page:16

File Type:pdf, Size:1020Kb

Weddle Landscape Design Weddle Landscape Design LANDSCAPE ARCHITECTURE ENVIRONMENTAL PLANNING Mews Studio, Charnwood House 8 Kenwood Bank, Sheffield S7 1NU Tel (0114) 250 1181 Fax (0114) 250 1188 E-mail [email protected] Web site http://www.weddles.co.uk MIDDLEWeddle Landscape FARM, WHESTON Design Landscape and Visual Appraisal LANDSCAPE ARCHITECTURE SEPTEMBER 2020 Rev A ENVIRONMENTAL PLANNING Mews Studio, Charnwood House 8 Kenwood Bank, Sheffield S7 1NU 1.1.1.1 Tel (0114) 250 1181 Fax (0114) 250 1188 E-mail [email protected] Web site http://www.weddles.co.uk wood House 8 Kenwood Bank, Sheffield S7 1NU 1.1.1.2 Tel (0114) 250 1181 Fax (0114) 250 1188 E-mail [email protected] Web site http://www.weddles.co.uk _______________________________________________________________________________________ WEDDLE LANDSCAPE DESIGN Page 1 of 43 Middle Farm, Weston Landscape and Visual Appraisal – Rev A, September 2020 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................. 4 1.1 Landscape and Visual Appraisal .................................................................................. 5 2 SITE CONTEXT AND BASELINE ........................................................................................ 6 2.1 Landscape Setting ....................................................................................................... 6 2.2 Designations ................................................................................................................. 8 3 LEGISLATION AND POLICY ............................................................................................. 12 3.1 European and National Legislation and Planning Policy ........................................... 12 3.2 Local Planning Policy ................................................................................................. 13 4 LANDSCAPE CHARACTER .............................................................................................. 16 4.1 National Landscape Character .................................................................................. 16 4.2 County / Local Landscape Character ........................................................................ 17 5 SITE APPRAISAL............................................................................................................... 19 6 BASELINE LANDSCAPE AND VISUAL CONDITION ....................................................... 22 6.1 Landscape Receptors ................................................................................................ 22 6.2 Visual Appraisal .......................................................................................................... 22 7 DEVELOPMENT PROPOSALS ......................................................................................... 26 8 LANDSCAPE AND VISUAL EFFECTS .............................................................................. 27 8.1 Effects on Landscape Features ................................................................................. 27 8.2 Effects on Landscape Character ................................................................................ 28 8.3 Visual Effects .............................................................................................................. 29 8.4 Response to Policy .................................................................................................... 30 9 LIMITATIONS AND ASSUMPTIONS ................................................................................. 31 10 RECOMMENDATIONS .................................................................................................. 32 10.1 Development and Mitigation Measures ..................................................................... 32 11 CONCLUSION ................................................................................................................ 33 _______________________________________________________________________________________ WEDDLE LANDSCAPE DESIGN Page 2 of 43 Middle Farm, Weston Landscape and Visual Appraisal – Rev A, September 2020 APPENDICES Appendix 1: LVA Methodology Appendix 2: Zone of Theoretical Visibility and Principal Viewpoints Appendix 3: Published Landscape Character Extracts _______________________________________________________________________________________ WEDDLE LANDSCAPE DESIGN Page 3 of 43 Middle Farm, Weston Landscape and Visual Appraisal – Rev A, September 2020 1 INTRODUCTION Studio Gedye Ltd has asked Weddle Landscape Design to prepare a Landscape and Visual Appraisal (LVA) for a site at Middle Farm, Wheston, Buxton, to support planning application for proposed change of use of a farm to business units, cafe and caravan accommodation with some stables and a holiday let. The objectives of the LVA are to assess the landscape character of the site and its surroundings and to consider the landscape and visual qualities of the site, its function in the landscape and its contribution to the wider landscape. The work undertaken includes an assessment of the existing landscape features, together with a visual appraisal of the site and its context. The LVA is used to inform the continued design development of the proposed development and to explain the likely landscape and visual effects that may arise as a result of the proposed development. Therefore, providing sufficient information for decision makers to determine the landscape and visual impact of the development. _______________________________________________________________________________________ WEDDLE LANDSCAPE DESIGN Page 4 of 43 Middle Farm, Weston Landscape and Visual Appraisal – Rev A, September 2020 1.1 Landscape and Visual Appraisal This document provides the landscape and visual baseline and identifies any potential issues arising from the proposed development. This report is split into the following sub-sections: • Site Context and Baseline • Legislation and Policy • Landscape Character • Site Appraisal • Impact Assessment of the development proposals • Baseline Landscape and Visual Condition • Development Proposals • Landscape and Visual Effects • Limitations and Assumptions • Conclusion The LVA is carried out in accordance with Guidelines for Landscape and Visual Impact Assessment (“GLVIA3”), published by Landscape Institute and Institute of Environmental Management and Assessment, which states that “Landscape and Visual Impact Assessment (LVIA) is a tool used to identify and assess the significance of and the effects of change resulting from development on both the landscape as an environmental resource in its own right and on people’s views and visual amenity”. An LVA is a more concise version of an LVIA, proportional to the level of potential impact. This report has been produced by Neil Northrop BA DipLD MCIHort CMLI of Weddle Landscape, A Chartered Landscape Architect with over 13 years’ experience of Landscape and Visual Impact Assessments. _______________________________________________________________________________________ WEDDLE LANDSCAPE DESIGN Page 5 of 43 Middle Farm, Weston Landscape and Visual Appraisal – Rev A, September 2020 2 SITE CONTEXT AND BASELINE The site is situated within the Peak District National Park, off Wheston Bank (Road) in the village of Wheston. The site is 2km north-west of Tideswell and approximately 8km north-east of Bakewell at OS Grid Reference SK 133 762. SITE Figure 1 - Site Location – OS Maps 2.1 Landscape Setting Topography The site lies near the centre of Wheston at 347 AOD, with moderately steep slopes falling to the south-west towards Peter Dale, a short dry crag-sided valley. This runs south-west and continues as Monk’s Dale, a larger steep sided dry gorge, before joining Millers Dale, which runs east to west. To the north-east of the site the landform rises above the site to 381 AOD. Figure 2 – Terrain Data _______________________________________________________________________________________ WEDDLE LANDSCAPE DESIGN Page 6 of 43 Middle Farm, Weston Landscape and Visual Appraisal – Rev A, September 2020 Hydrology The nearest significant local hydrological feature is the River Wye, approximately 3km to the south. Monk’s Dale to the south west of the site is dry during the summer months, but has a winterbourne stream that runs to the River Wye at Millers Dale. The River Wye runs west to east and eventually feeds into the River Derwent at Rowsley. Vegetation The main vegetation patterns in the surrounding landscape is pasture fields with intermittent individual trees or tree belts along their boundaries. Peter Dale and Monk’s Dale and have woodland slopes, as does the River Wye to the south. To the north of the site there is minimal tree coverage. Settlement and Land Use Local settlements are predominantly dispersed individual farmsteads to the north, south and west. Tideswell is the largest residential village to the south-east of Wheston. The predominant building material is stone with slate roofs. Local agricultural land is divided into long rectangular fields and used for pasture, with limestone walls as boundaries. Approximately 3.5km to the south-west of the site is Tunstead Quarry and 4.5km to the west is Dove Holes Quarry. Both are large open-air working quarries, covering approximately 238ha and 133ha respectively. The majority of roads in the surrounding area are small, narrow county lanes. Wheston Bank is the main road that connects Wheston to Tideswell. To the north is the A623, running north- west to south-east. To the south at Miller’s
Recommended publications
  • Tideswell Parish Council Minutes of the Meeting of the Council Held on Monday 9Th January 2017
    TIDESWELL PARISH COUNCIL MINUTES OF THE MEETING OF THE COUNCIL HELD ON MONDAY 9TH JANUARY 2017 PRESENT: - Cllrs, R Baraona, J Bower, J Chapman, D Horne, J Kilner, D Whitehouse, Hannah Owen (Clerk) and 7 members of the public. 01.01.17 APOLOGIES Cllr Cadenhead and Cllr Andrew 01.01.17 VARIATION OF BUSINESS No Variation of Business 01.01.17 DECLARATION OF INTERESTS Cllr Kilner declared an interest in Agenda item 13 Finance. 04.01.17 PUBLIC SPEAKING Members of the Public attended the Parish Council meeting to raise concerns about a potential housing development. The Parish Council are yet to be updated on this and have received no plans. Isabel Frenzel from Derbyshire Dales District Council is attending the February meeting to update the Parish Council. 05.01.17 MINUTES OF THE LAST MEETING The Minutes of the Parish Council Meeting held on Monday 5th December 2016 were proposed as correct by Cllr Whitehouse, seconded Cllr Chapman, and all unanimously agreed. 06.01.17 DETERMINE IF ANY ITEMS ARE TO BE MOVED TO PART II CONFIDENTIAL No items moved to confidential. 07.01.17 CHAIRS ANNOUNCEMENTS The Chairman thanked everyone for their hard work in the taking down of the Christmas Lights. Cllr Chapman and Cllr Baraona were thanked for their hard work and many hours work organising and coordinating the event. A note will be placed in the Village Voice to thank the volunteers who also attended to help. 08.01.17 VILLAGE REPORTS (a) Play Areas – Mick Fletcher has visited the Playgrounds and will be beginning the playground repair work shortly.
    [Show full text]
  • Proposed Revised Wards for Derbyshire Dales District Council
    Proposed Revised Wards for Derbyshire Dales District Council October 2020 The ‘rules’ followed were; Max 34 Cllrs, Target 1806 electors per Cllr, use of existing parishes, wards should Total contain contiguous parishes, with retention of existing Cllr total 34 61392 Electorate 61392 Parish ward boundaries where possible. Electorate Ward Av per Ward Parishes 2026 Total Deviation Cllr Ashbourne North Ashbourne Belle Vue 1566 Ashbourne Parkside 1054 Ashbourne North expands to include adjacent village Offcote & Underwood 420 settlements, as is inevitable in the general process of Mappleton 125 ward reduction. Thorpe and Fenny Bentley are not Bradley 265 immediately adjacent but will have Ashbourne as their Thorpe 139 focus for shops & services. Their vicar lives in 2 Fenny Bentley 140 3709 97 1855 Ashbourne. Ashbourne South has been grossly under represented Ashbourne South Ashbourne Hilltop 2808 for several years. The two core parishes are too large Ashbourne St Oswald 2062 to be represented by 2 Cllrs so it must become 3 and Clifton & Compton 422 as a consequence there needs to be an incorporation of Osmaston 122 rural parishes into this new, large ward. All will look Yeldersley 167 to Ashbourne as their source of services. 3 Edlaston & Wyaston 190 5771 353 1924 Norbury Snelston 160 Yeaveley 249 Rodsley 91 This is an expanded ‘exisitng Norbury’ ward. Most Shirley 207 will be dependent on larger settlements for services. Norbury & Roston 241 The enlargement is consistent with the reduction in Marston Montgomery 391 wards from 39 to 34 Cubley 204 Boylestone 161 Hungry Bentley 51 Alkmonton 60 1 Somersal Herbert 71 1886 80 1886 Doveridge & Sudbury Doveridge 1598 This ward is too large for one Cllr but we can see no 1 Sudbury 350 1948 142 1948 simple solution.
    [Show full text]
  • Derbyshire Gritstone Way
    A Walker's Guide By Steve Burton Max Maughan Ian Quarrington TT HHEE DDEE RRBB YYSS HHII RREE GGRRII TTSS TTOONNEE WW AAYY A Walker's Guide By Steve Burton Max Maughan Ian Quarrington (Members of the Derby Group of the Ramblers' Association) The Derbyshire Gritstone Way First published by Thornhill Press, 24 Moorend Road Cheltenham Copyright Derby Group Ramblers, 1980 ISBN 0 904110 88 5 The maps are based upon the relevant Ordnance Survey Maps with the permission of the controller of Her Majesty's Stationery Office, Crown Copyright reserved CONTENTS Foreward.............................................................................................................................. 5 Introduction......................................................................................................................... 6 Derby - Breadsall................................................................................................................. 8 Breadsall - Eaton Park Wood............................................................................................ 13 Eaton Park Wood - Milford............................................................................................... 14 Milford - Belper................................................................................................................ 16 Belper - Ridgeway............................................................................................................. 18 Ridgeway - Whatstandwell..............................................................................................
    [Show full text]
  • Matlock Bath
    atlock Matlock Bath Parks Get back to Nature Illuminations The five parks along this section of the River Derwent are This historic annual event, which takes places on Saturday and Sunday Ancient Woodlands evenings during September and October, features a unique parade of owned and managed by Derbyshire Dales District Council The age, structure and composition of these woods strongly illuminated and decorated boats on the River Derwent. First held to and have been carefully restored to provide a continuous suggest that they are a remnant of the ancient woodland celebrate Queen Victoria ’s Diamond Jubilee, this magical event includes cover of the limestone dales. scenic riverside and cliff path walk all the way from spectacular clifftop firework displays on certain Saturday evenings (contact Matlock Tourist Information Centre on 01629 583388 for Matlock to Matlock Bath. The formal parks and riverside Matlock Woods are one of the best examples of ash-elm woodland in the country. Ash is the dominant tree in the woods, dates). Viewing of the parade of illuminated boats is from Derwent walks at both ends of the 2.4 mile linked route are well and although many elms were killed off in the 1970s by Dutch Gardens at Matlock Bath. A park and ride service operates from Matlock (County Hall) and Cromford Meadows on firework nights. paved, lit, and friendly to pushchairs and wheelchairs. Elm disease ,the Matlock Woods’ elms are making a come back. These woods are particularly important for having Matlock Bath Illuminations are organised and funded You can “dip in” to the 5 parks at various points along the walks a large population of the two native lime trees, small-leaved by Derbyshire Dales District Council, supported (see guide map overleaf).
    [Show full text]
  • Skidmore Lead Miners of Derbyshire, and Their Descendants 1600-1915
    Skidmore Lead Miners of Derbyshire & their descendants 1600-1915 Skidmore/ Scudamore One-Name Study 2015 www.skidmorefamilyhistory.com [email protected] SKIDMORE LEAD MINERS OF DERBYSHIRE, AND THEIR DESCENDANTS 1600-1915 by Linda Moffatt 2nd edition by Linda Moffatt© March 2016 1st edition by Linda Moffatt© 2015 This is a work in progress. The author is pleased to be informed of errors and omissions, alternative interpretations of the early families, additional information for consideration for future updates. She can be contacted at [email protected] DATES Prior to 1752 the year began on 25 March (Lady Day). In order to avoid confusion, a date which in the modern calendar would be written 2 February 1714 is written 2 February 1713/4 - i.e. the baptism, marriage or burial occurred in the 3 months (January, February and the first 3 weeks of March) of 1713 which 'rolled over' into what in a modern calendar would be 1714. Civil registration was introduced in England and Wales in 1837 and records were archived quarterly; hence, for example, 'born in 1840Q1' the author here uses to mean that the birth took place in January, February or March of 1840. Where only a baptism date is given for an individual born after 1837, assume the birth was registered in the same quarter. BIRTHS, MARRIAGES AND DEATHS Databases of all known Skidmore and Scudamore bmds can be found at www.skidmorefamilyhistory.com PROBATE A list of all known Skidmore and Scudamore wills - many with full transcription or an abstract of its contents - can be found at www.skidmorefamilyhistory.com in the file Skidmore/Scudamore One-Name Study Probate.
    [Show full text]
  • Matlock Bath Parish Council
    MATLOCK BATH Destination Management Plan Dr Sarah Rawlinson | BSc (Hons) MSc EdD FHEA 1 Contents Acknowledgements Page 3 Project Groups Page 4 1. Introduction Page 5 2. Executive Summary Page 5 3. Regional Content Page 6 4. Competitiveness of Matlock Bath Page 8 5. Destination Audit Page 8 5.1 Strengths Page 10 5.2 Opportunities Page 11 5.3 Visitor Trends Page 12 5.4. Socio-Demographic Trends Page 13 5.5 Technology Trends Page 13 5.6 Short Breaks Page 14 6. Priorities and Actions Page 14 6.1 Priority One: Implementing the Destination Management Page 14 Plan. 6.2 Priority Two: Communication and Profile Page 15 6.3 Priority Three: Destination Development (infrastructure) Page 17 6.4 Priority Four: Business Development and Skills Page 18 6.4 Priority Five: New Products and Marketing Development Page 18 7. New Products Page 19 7.1 National Landscape Gallery Page 19 7.2 Vintage Railways Page 19 7.3 Telling the Matlock Bath Story Page 20 7.4 Events Page 20 7.5 Connecting the Tourism Offer in the Area Page 21 8. Encouraging New Visitors or Reviving Previous Target Page 21 Markets 8.1 Short Breaks Page 21 8.2 Adventure Market Page 22 8.3 Coach Tours Page 22 8.4 Education Market Page 22 9. Conclusion Page 23 10. Destination Management Implementation Plan Page 24 2 Acknowledgements The project team would like to acknowledge the support of the steering committee, the residents and businesses in Matlock Bath and to thank them for their warm welcome and for sharing their knowledge of the village.
    [Show full text]
  • The Ultimate Peak District & Derbyshire Bucket List
    The Ultimate Peak District & Derbyshire Bucket List: 101 Great Things To Do 1. Embrace the great outdoors in the UK’s first National Park Established in 1951, the Peak District is the country’s oldest National Park. If you love the outdoors, this protected area of natural beauty - which covers 555 square miles in total - offers over 200 square miles of stunning open access land to explore. 2. Visit the ‘jewel in the Peak District’s crown’ at Chatsworth House Home to the Duke and Duchess of Devonshire, Chatsworth is one of the UK’s favourite stately homes. Discover over 30 magnificent rooms, a 105-acre garden, parkland, a farmyard and playground, and one of Britain’s best farm shops. 3. Conquer the tallest ‘Peak’ in the Peak District At 636 metres above sea level, you’ll feel like you’re standing on top of the world when you conquer the Kinder Scout plateau. It’s the highest point in the National Park and was also the site of the 1932 Mass Trespass, a landmark event which sparked a debate about the right to roam in the countryside, leading to the establishment of the Peak District as the first National Park two decades later. 4. Discover the UK’s oldest Ice Age cave art at Creswell Crags Walk in the footsteps of Ice Age hunters, uncover the secrets of early man, discover incredible Ice Age cave art and marvel at the UK’s largest discovery of ritual protection marks at this picturesque limestone gorge on the Derbyshire/Nottinghamshire border. 5.
    [Show full text]
  • Derbyshire Wayfarer Leaflet
    Derbyshire Wayfarer Day Rover Ticket Plus discounts at some of the county’s top attractions Valid from May 2019 65158 DL 12pp Wayfarer Booklet.indd 1 10/04/2019 10:39 Derbyshire Wayfarer – your all day ticket to ride! What is a Derbyshire Wayfarer? One ticket that lets you make as many bus and train trips as you like throughout Derbyshire on a single day. You make a one-off payment and scratch off the date on the ticket when you want to travel. Then hop aboard the bus at any time or the train after 9.00am. You can also use your Derbyshire Wayfarer to make trips to and from some places outside the county as long as the journey starts or finishes in Derbyshire, including Burton upon Trent, Leek, Macclesfield, Sheffield and Uttoxeter. Check out the map on page 6 for more information. 2 65158 DL 12pp Wayfarer Booklet.indd 2 10/04/2019 10:39 How much is a Derbyshire Wayfarer? They’re great value for money – so make the most of your Derbyshire Wayfarer by travelling far and wide! • £6.70 concessionary for anyone over 60, child*, Gold Card or other English National Concessionary Travel Scheme (ENCTS) cardholder • £13.40 adult plus one child* • £24.00 group for two adults and up to three children* Where can I buy a Derbyshire Wayfarer? You can get a Derbyshire Wayfarer on the day you want to travel or in advance. To make it valid remember to scratch off the date you want to travel. On the day of travel: • from the driver of these buses: Arriva Midlands, D&G, High Peak Buses, Hulleys of Baslow, Kinch, Littles, Midland Classic, Notts & Derby, Stagecoach in Chesterfield, Stagecoach in Mansfield, TM Travel, Trent Barton and Yourbus • at these railway stations: Alfreton, Burton upon Trent, Buxton, Chesterfield, Derby, Long Eaton, New Mills Central**, New Mills Newtown** and Sheffield.
    [Show full text]
  • The Vicarage Farm Cover.Indd
    Vicarage Farm Wheston | Tideswell | Buxton | SK178JA VICARAGE FARM KEY FEATURES Tideswell Village 1.3 miles; Buxton 6.5 miles; Macclesfield 18miles; Chesterfield 17.5 miles; Manchester 26.5 miles; Sheffield 19 miles; Stoke on Trent 28.5 miles At the very heart of the Peak District, in the ancient farming hamlet of Wheston, lies the charming haven of Vicarage Farm. Consisting of only 11 properties, Wheston is located about a mile and a quarter from Tideswell, one of the original and largest market towns, owing its early wealth to lead mining and wool production. Today Tideswell is renowned for its independent artisanal food stores, pubs, and cafes and boasts an AA Rosette Restaurant, Merchant’s Yard. The prosperity of the town is evident in the splendour of its famous landmark St John the Baptist Church known as the “Cathedral of the Peak”. Built in the 14th Century, the church is filled with significant monuments, brasses and woodcarvings Within a short distance are the larger towns of Bakewell, serenely situated on the river Wye, and Buxton, providing easy access to additional amenities. Buxton train station is only a 15-minute drive from Tideswell with buses running regularly to both Buxton and Sheffield. Central to the High Peak District, the location of the property is ideally suited to exploring the splendour of the Peak National Park and for visiting local attractions such as St John the Baptist Church, Chatsworth House, Litton Mill and many more. Vicarage Farm borders an array of well-known walking, cycling and hiking trails. Notably, the property leads directly onto the Pennine Bridleway, one of the first and longest trails in England.
    [Show full text]
  • ROUTE 5 Cycling Around Bakewell
    Cycling Around Bakewell ROUTE 5 Wheston and Tideswell Loop Hills, dales and trails 1. From Hassop station car park go onto the Monsal Trail and TR. 2. Continue on trail to Millers Dale station. 3. TL out of car park up hill on road. 4. Pass though Wormhill and past Hargate Hall on your R, then TR signposted Peak Forest. 5. TR and pass through Wheston. Take care on steep descent into Tideswell. TL and then first R up Church Lane (signpost Litton), taking care when crossing the road. 6. In Litton TR at end of village green signposted Cressbrook. Take care on steep descent into Cressbrook Dale. 7. SA then steep uphill to Monsal Head. 8. At the Monsal Head Hotel go straight across (signpost Great Longstone and Little Longstone). 9. Follow the road through the villages and rejoin the trail by the bridge before the A6020. 10. TL on trail to Hassop Station. Start/End Point: Hassop Station Café and Cycle Hire car park (on Monsal Trail) DE45 1NW Distance: 32km/20miles Ascent: 537m/1763ftft Grade: Hard 66% road/34% trail Cafes: Hassop station, Millers Dale station, Tideswell, Litton Pubs: Millers Dale, Tideswell, Litton, Monsal Head, Little Longstone, Great Longstone Shops: Tideswell, Litton and Great Longstone m Route Gradient 1312 656 0 0.00 3.02 6.03 9.05 12.06 15.08 18.09 km Supported by the European Regional Development Fund, Peak District National Park Authority, Derbyshire Dales District Council and Marketing Peak District & Derbyshire. Cycling Around Bakewell ROUTE 5 Wheston and Tideswell Loop 5 6 4 3 2 7 9 8 1 10 Disclaimer: and other specific on-route signs, waymarks all road guides: please observe be general to intended are routes risk.
    [Show full text]
  • New Electoral Arrangements for Derbyshire Dales District Council Draft Recommendations February 2021
    New electoral arrangements for Derbyshire Dales District Council Draft Recommendations February 2021 Translations and other formats: To get this report in another language or in a large-print or Braille version, please contact the Local Government Boundary Commission for England at: Tel: 0330 500 1525 Email: [email protected] Licensing: The mapping in this report is based upon Ordnance Survey material with the permission of Ordnance Survey on behalf of the Keeper of Public Records © Crown copyright and database right. Unauthorised reproduction infringes Crown copyright and database right. Licence Number: GD 100049926 2021 A note on our mapping: The maps shown in this report are for illustrative purposes only. Whilst best efforts have been made by our staff to ensure that the maps included in this report are representative of the boundaries described by the text, there may be slight variations between these maps and the large pdf map that accompanies this report, or the digital mapping supplied on our consultation portal. This is due to the way in which the final mapped products are produced. The reader should therefore refer to either the large pdf supplied with this report or the digital mapping for the true likeness of the boundaries intended. The boundaries as shown on either the large pdf map or the digital mapping should always appear identical. Contents Introduction 1 Who we are and what we do 1 What is an electoral review? 1 Why Derbyshire Dales? 2 Our proposals for Derbyshire Dales 2 How will the recommendations affect you?
    [Show full text]
  • ESTINATION BRAND TOOLKIT Derby: Marvel of the Midlands
    A DESTINATION BRAND TOOLKIT Derby: Marvel of the Midlands. “The Independent ” Introduction Over eight million visitors come to Derby every year contributing £341 million to the Derby economy. With a £2 billion regeneration development underway, Derby is investing in new office, retail and leisure schemes to improve the city’s appeal even more. We would all like Derby to perform even better and live up to our potential as a visitor destination. There are a few key ways in which we can all work together to make this happen. This Destination Brand Toolkit will help us all to communicate consistent messages and images about Derby that will attract more visitors to come and spend their time and money. DISCOVER DERBY The Mother Cap Stone, The Peak District Why? So we can all promote Derby to its best potential and attract more visitors to the city. We are a unique destination based on the doorstep of the glorious Peak District and surrounded by great, nationally significant attractions. So let’s make the most of it! How? By using this Destination Brand Toolkit, all Derby tourism businesses can deliver a clear and consistent message through their marketing activities, to reinforce what great experiences are on offer. This toolkit explains the Derby – Great Place, Great Base brand and how we use it to portray the key tourism messages. When? Let’s start right now! Discover why Derby is such a Great Place and a Great Base. This toolkit highlights our top attractions and key events are detailed. You can easily download images direct from our website library at www.visitderby.co.uk/image-gallery What? On the following pages, we have listed the key things that make Derby such a Great Place for a city break experience and a Great Base for day-trip explorations.
    [Show full text]