群眾募資亮點觀測站】從群募發展趨勢看見台灣群眾募資的價值 114【Findit*Star】明谷農業生技股份有限公司

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群眾募資亮點觀測站】從群募發展趨勢看見台灣群眾募資的價值 114【Findit*Star】明谷農業生技股份有限公司 Contents 001【摘要】 壹、新興領域動向觀測 006【新興領域:11 月焦點 1】台灣早期投資動向觀測:旅遊科技獲投趨勢與發展動向 015【新興領域:11 月焦點 2】2019 年第三季全球數位醫療投資下滑,Frost & Sullivan 提出 2020 年數位醫療市場九大預測 025【新興領域:11 月焦點 3】隱形生醫新銳 Nuvation Bio 初登場,拿下 A 輪 2.75 億美元鉅 額投資 031【新興領域:11 月焦點 4】重新定義新金融服務輪廓的金融科技新創 041【新興領域:11 月焦點 5】大麻新藍海-大麻在 23 個產業的應用與新機會 048【新興領域:11 月焦點 6】2019 年 10 月物聯網早期投資趨勢觀察 055【新興領域:11 月焦點 7】去中心化的 Blog?MattersXLikecoin 打造創作者理想國 061【新興領域:11 月焦點 8】從收看、收聽到支付,娛樂產業的下一世代 067【新興領域最新發展與獲投消息】 067【2019.11 自駕車動態】從 Uber 自駕車死亡事故調查報告及早期投資看自駕車技術缺 口 073【2019.11 零售科技與電子商務動態】鉅額獲投事件吸睛 電商亦有人工智慧 080【2019.11 AR/VR 動態】AR 手術導航平台 讓外科醫生一次掌握 083【2019.11 區塊鏈動態】Libra 被群起圍攻,中國 DCEP 卻昭告天下 085【2019.11 雲端運算動態】2023 年台灣公有雲服務支出將逾 11 億美元 087【2019.11 人工智慧動態】近期的人工智慧消息 091【2019.11 金融科技動態】2019 年金融科技吸金魅力不減,共享乘車搖身成全球金融 科技巨星 貳、募資亮點分析 094【全球鉅額投資觀測站】10 月鉅額交易趨緩,以企業軟體/軟體開發/雲端運算領域最為活絡 107【群眾募資亮點觀測站】從群募發展趨勢看見台灣群眾募資的價值 114【FINDIT*STAR】明谷農業生技股份有限公司 Contents 參、政策與觀點評析 116【名家專欄-吳孟道】中國搶推央行數位貨幣(CBDC)背後的意涵與省思 119【新創園地專欄-林冠仲】新創事業的兩難:找補助/投資?還是找群募? 124【新創園地專欄-邱重威】新創企業邁向獲投之路會遭遇的小坎坷 127【新創園地專欄-陳顯立】關於募資這檔事-Andy 的我思與我見 131【創新創業與產經政策】 131 國內創新創業與產經政策 131 國發會推開放資料法 草案預計明年底出爐 131 小企業想借款 未來可用水電瓦斯繳費紀錄徵信 132 我國企業 5G 專網專頻政策未來三大方向 132 因應金融科技發展,金管會要導入監理科技建立數位監理申報機制 132 中小信保基金「千億保專案」力挺青年農、漁民,普惠青年農、漁民 133 國外創新創業與產經政策 133 法國政府冀望推動整合人臉辨識法案 133 法參議院提出立法草案 試圖終結 Google 及蘋果在應用程式市場的獨佔 134 英國將對全國電動車款實施綠色車牌計畫 134 電動車未來:南韓政府預計在 2030 年修建一條充電公路 135 南韓設立 3000 億韓元基金培植金融科技公司 136 新加坡三大銀行推出新服務吸引新創公司 136 新加坡明(2020)年將推出人工智慧工程師技術認證 肆、新興籌募資之數位工具介紹 About 關於全球早期資金趨勢觀測報告 138【新興籌募資數位工具介紹】終結執行長惡夢的利器-線上財會軟體介紹 「全球早期資金趨勢觀測報告」是一有系統 蒐集與分析全球早期資金流向與創新趨勢的 伍、FINDIT 活動訊息 報告,提供創業者或中小型企業選擇新事業/ 新產業構想或募資規劃的參考,也協助早期投 146【FINDIT 系列活動花絮】 資人即時綜覽全球投資的動向,作為選擇投資 方向的參考,敬請不吝給我們批評與指教。 總編輯:林建甫 2019 全球早期資金趨勢觀測月報-11 月號 執行編輯:吳孟道、林秀英、黃敬翔 網址:http://findit.org.tw 撰寫人員 出版單位:經濟部中小企業處 林秀英、張嘉玲 、徐慶柏、范秉航、簡淑綺、周佳寧、 執行單位:財團法人台灣經濟研究院 楊孟芯、劉育昇、黃敬翔、劉聖元、施雅庭、余家皓 長期徵稿, 請寄至 E-MAIL:[email protected] 版權宣告 1. 本報告係經濟部中小企業處委託,台灣經濟研究院編撰發行。(本報告係受委託機構之觀點,不應引申為經濟部中小企業處之 1.意見) 2. 本報告中之文稿保留所有權利,欲利用該內容者,須徵求台灣經濟研究院同意。 摘要 由經濟部中小企業處支持,台灣經濟研究院執行的「全球早期資金趨勢觀測月報」 是一份從新創企業與投資人需求角度出發,每月定期提供早期資金市場動態的刊物,期 望讀者可掌握更多具價值的資訊,提昇創業募資/投資的趨勢洞察力。 2019 年 11 月號「全球早期資金趨勢觀測」報告涵蓋以下幾個重點: 一、 新興領域動向觀測 1. 【本月焦點】:安排八篇新興領域投資與發展動向的專題分析。 (1) 【台灣早期投資動向觀測:旅遊科技獲投趨勢與發展動向】:隨著數位環境 的演變,消費者的網路搜尋和消費歷程也比以往更加多元化,不再是規則的 線性發展,旅程當中的細節很容易成為影響消費決策的一環,旅遊科技則是 用盡各種方法掌握消費者從靈感的啟發到旅程當中任何的可能商機。本篇將 藉由獲投資訊分析,帶領讀者一覽台灣旅遊科技獲投新創的動向。 (2) 【2019 年第三季全球數位醫療投資下滑,Frost & Sullivan 提出 2020 年數位 醫療市場九大預測】:數位醫療新創已成為創投市場的新寵兒,過去幾年早 期投資金額屢創歷史高點。本文依據 StartUp Health Insights 與 Mercom Capital Group 在 10 月公布的最新數據,解析 2019 年第三季與前三季全球數位醫療的 早期投資趨勢、投資風口與亮點獲投案例;最後,引用 Frost & Sullivan《Global Digital Health Outlook, 2020》最新的報告,引領讀者掌握 2020 年數位醫療市 場的九大趨勢預測。 (3) 【隱形生醫新銳 Nuvation Bio 初登場,拿下 A 輪 2.75 億美元鉅額投資】:本 月健康醫療焦點主要彙整與分析 2019 年 10 月全球健康醫療領域投資交易金 額超過5,000萬美元的18件投資亮點案件,其中生物製藥與療法就占了15件, 延續投資火紅的趨勢。在投資金額 1 億美元以上的 3 件鉅額投資交易案件中, 值得關注的案件為隱形模式營運的 Nuvation Bio 初亮相,專注於腫瘤標靶藥 物開發中的未滿足需求研發創新療法,成立一年時間就獲得 A 輪 2.75 億美元 的投資,引發市場關注。另外。中國太美醫療科技,以大數據+AI 力助醫藥企 業研發,其產品和服務涵蓋臨床研究和藥物警戒領域,6 年內完成 7 次募資, 究竟這類以面向醫院的 SaaA 與 AI 支援的公司,有何魅力持續吸引資金挹注, 答案就在文章中。 (4) 【重新定義新金融服務輪廓的金融科技新創】:金融科技功能在金融業務內 嵌科技,促進金融服務流程的數位化、智慧化、脫媒化、去中心化,從實體 走向虛擬,從線下走向線上,從限時限地走向無所不在,普惠金融的落實, 讓消費者享有更好的金融服務體驗。有鑑於金融科技新創的崛起,使得各種 金融服務創新逐漸落地實現,本文將分析金融科技投資趨勢、風口與 16 類次 1 領域獲投樣貌,並進一步掃描近兩年內在早期資本上獲得鉅額投資的 12 家金 融科技新創,剖析其為新金融服務帶來何種顛覆。 (5) 【大麻新藍海-大麻在 23 個產業的應用與新機會】:大麻的應用與影響層次廣 泛,涵蓋醫療、研究、相關衍生保健產品及娛樂,隨著市場熱潮,現在有更 多傳統產業,包括銀行業、農業、建築業等,已開始或即將開始將大麻納入 其產品和研發中。本文將簡介 CB Insights 提到 23 個很有可能被影響的產業。 (6) 【2019 年 10 月物聯網早期投資趨勢觀察】:一如 Gartner 在 2018 年底所公 布「2018 至 2023 年引領數位企業創新的十大物聯網策略技術趨勢」,物聯網 裝置與系統的質量將益重要,近期物聯網的應用已加速落實於生活當中。有 鑑於此,本文將對 2019 年 10 月全球物聯網早期投資概況與重要個案進行觀 測,以協助讀者掌握當前物聯領域技術應用的方向。 (7) 【去中心化的 Blog?MattersXLikecoin 打造創作者理想國】:在一個人人都 可以上臉書發文分享、轉載及留言的資訊爆炸時代,文字這個工作本身的價 值也越來越微薄,從過去許多人單純作為一個自由的「作家」來賺錢,到如 今「作家」可能只剩下一個名譽上的身分表示,真正的金流往往來源於其他 贊助或商業廣告洽談等。也因為眼見這個文字內容產業瀕臨衰亡的窘境,曾 任端傳媒總編的張潔平女士希望透過區塊鏈「高度安全」、「破碎化」及「可 發行流通性代幣」的特性來解決此一問題。本文將帶您瞭解區塊鏈與內容產 業結合所打造的「創作者理想國」。 (8) 【從收看、收聽到支付,娛樂產業的下一世代】:娛樂媒體結合科技的發展 創新,讓我們的感官體驗邁入下一世代。過去我們家家必備的電視因為影視 串流平台的興起,讓我們的「收看」體驗轉移到了電腦或手機上;而廣播「收 聽」的人口,也因為 podcast 市場的興起有了不同的面貌。不僅於此,如果未 來的電影都和區塊鏈代幣支付掛鉤的話,我們還可以隨時把手上的電影票券 派發給千里之外的朋友,創造不同的「支付」體驗。本文將帶您從串流平台 的競爭、podcast 潮流的興起與全球首部區塊鏈電影的上映,以及全球投資趨 勢,一窺娛樂媒體產業下一世代的樣貌。 2. 【新興領域最新發展與獲投消息】:就 2019 年 10 月 11 日到 11 月 10 日全球熱門 領域發展動態、股權投資相關議題,整理重要的消息報導,本期包括: (1) 雲端/大數據/人工智慧領域動態:2023年台灣公有雲服務支出將逾11億美元、 近期的人工智慧消息 (2) 電子商務、零售領域動態:鉅額獲投事件吸睛 電商亦有人工智慧 (3) 汽車科技/AR 領域動態:從 Uber 自駕車死亡事故調查報告及早期投資看自駕 車技術缺口、AR 手術導航平台,讓外科醫生一次掌握 2 (4) 金融科技/區塊鏈領域動態:2019 年金融科技吸金魅力不減,共享乘車搖身成 全球金融科技巨星、Libra 被群起圍攻,中國 DCEP 卻昭告天下 二、募資亮點分析 1. 【全球鉅額投資觀測站】本月「10 月鉅額交易趨緩,以企業軟體/軟體開發/雲端 運算領域最為活絡」一文,主要針對 2019 年 10 月全球鉅額股權投資交易事件進 行剖析。10 月鉅額交易件數下滑至 40 件,為本年度單月第三低,總募資金額與 平均交易規模均下滑。不同與以往由金融科技或健康醫療領軍,10 月以企業軟體 /軟體開發/雲端運算領域鉅額交易 8 件最多,電子商務 7 件也不遑多讓;大數據/ 商業智慧/人工智慧、社交、媒體與娛樂、金融科技、健康醫療各有 3 件。A 輪鉅 額獲投的腫瘤標靶藥物開發 Nuvation Bio、定位服務開放平台千尋位置網絡、印 度知名影音播放器、OTT 平台 MX Player 值得關注。 2. 【群眾募資亮點觀測站】本月「從群募發展趨勢看見台灣群眾募資的價值」一文, 主要透過 FINDIT 數據觀察及嘖嘖專案經理丁展譽、flyingV 總監陳柏安於群眾募 資平台之實務觀察綜整近期台灣群眾募資四大趨勢:(1)傳統產業透過群募創造價 值—羊群效應有待領頭羊帶頭創造;(2)台灣群眾募資平台國際化—舶來品進得來, 台灣群募商品出得去;(3)台灣群眾募資市場已吸引一群忠實粉絲—專案募資水平 整體性的提升;(4)年輕不是問題—學生也能夠創造相當成功的群眾募資。同時, 本文也透過「2019 群眾募資企業博覽會」業者訪談,了解群眾募資帶給業者的實 質效益及執行面的困難點,並探討台灣群眾資帶來的價值。 3. 【FINDIT*STAR】每月將介紹台灣創業之星,10 月號介紹參與本計畫媒合會活 動的「明谷農業生技股份有限公司」。 三、 政策與觀點評析 1. 【名家專欄-吳孟道】:最近,中國領導人習近平在中共中央政治局第十八次集體 學習會議上,史無前例地宣布將把區塊鏈作為核心技術,全面推動各領域及各產業 的自主創新發展。習近平這番談話不只吹皺鏈圈一池春水,更帶動金融市場的瘋狂 演出。究竟為何中國這麼積極地想推出 CBDC?在台經院研六所吳孟道所長「中國 搶推央行數位貨幣(CBDC)背後的意涵與省思」一文中,將鞭辟入裡剖析中國搶推 央行數位貨幣(CBDC)背後的意涵。 2. 【新創園地專欄-林冠仲】:群眾募資(Crowdfunding)是近年興起也熱絡的募資 形式,不同於補助款的資金來源,也跟找天使投資人或者創投業者有異。群眾募資 已經逐漸成為新創業者在傳統資金攫取之外,一個不同的募資管道。台灣新光國際 創投林冠仲副總經理在本月提出「新創事業的兩難:找補助/投資?還是找群募?」 一文,除了說明群眾募資類型、特色外,還特別提醒成功群募的新創朋友應該注意 的事項與提出幾個群募成功後逐步邁向加速事業營運發展的好例子。 3 3. 【新創園地專欄-邱重威】近半年多來,全國創新創業總會新事業部邱重威主任透 過協助 20 餘家新創企業建立市場鏈結與資金輔導的歷程,將新創企業遭遇到 60 多個問題歸納出七大問題類型,包含:創業股本形成、投資人類型、生產成本的問 題、專利侵權的問題與預防、商品銷售的問題、商業模式的問題、聚焦的問題等, 特別撰寫「新創企業邁向獲投之路會遭遇的小坎坷」一文,提醒創業者注意與應對, 期望新創企業能跨越創業中的各項阻礙,邁向成功之路。 4. 【新創園地專欄-陳顯立】特別邀請前富盈數據(Breaktime)公司執行長陳顯立撰 寫「關於募資這檔事-Andy 的我思與我見」一文,分享作者投資新創時的考量因 素、獲利與風險判斷原則,提供給新創與投資人參考。作者歷經大企業高階經理人、 新創企業辦創人與天使投資人三種身份,這幾年來參與過十數筆的天使投資,而近 兩年也有兩個網路應用科技業的成功投資出場案例。 5. 【創新創業與產經政策消息】:將彙整 2019 年 10 月 11 日到 11 月 10 日國內外重 要的創新創業產經重要政策或計畫之動向新聞。 四、新興籌募資之數位工具介紹 損益表、資產負債表、現金流量表,想必讓非商科背景的創業家一個頭兩個大。在 公司還沒找到 CTO(或是沒錢找),CEO 得自己校長兼撞鐘的情況下,是否有較為方便使 用的軟體,可以協助大家較為妥善地處理這些問題?本月【新興籌募資數位工具介紹】 安排「終結執行長惡夢的利器-線上財會軟體介紹」一文,將針對這個問題與大家分享 四款目前較為知名的系統,Xero、FreeAgent、FreshBooks、NexTrek,讓新創執行長輕 鬆上手,擺脫滿頭$的夢魘。 五、活動訊息 【FINDIT 系列活動花絮】:介紹本年度台經院「FINDIT 冬季媒合會」活動花絮。 FINDIT 執行團隊/台灣經濟研究院 2019.11.15 4 1. https://news.cnyes.com/news/id/4261733。 2. 梁世煌,”陸獨角獸流血上市 半數股價破發”,旺報, https://www.chinatimes.com/newspapers/20180830000121-260301。 3. W 品牌實驗室,“香港 IPO“鑼鼓喧天”,難掩企業的集體歎息”, 2018/12/27, 4. 2018/10/10,http://www.gbimonthly.com/2018/10/33560/。 壹、新興領域動向觀測 5 【新興領域:11 月焦點 1】台灣早期投資動向觀 測:旅遊科技獲投趨勢與發展動向 早期投資、台灣新創獲投、旅遊科技 日期:2019.11.15 圖片來源:Culture Trip 隨著數位環境的演變,消費者的網路搜尋和消費歷程也比以往更加多元化,不再是規則 的線性發展,旅程當中的細節很容易成為影響消費決策的一環,旅遊科技則是用盡各種方法 掌握消費者從靈感的啟發到旅程當中任何的可能商機。本篇將藉由獲投資訊分析,帶領讀者 一覽台灣旅遊科技 獲投新創的動向。 旅遊產業發展行之有年,根據 Booking.com 所公布的「2019 年八大旅遊趨勢」指出旅遊觀 光的風向球正在轉變:消費者認為旅遊經歷的價值遠高於物質享受,因此不再對於大眾式走馬 看花的觀光行程趨之若鶩,取而代之的是對於自我實現的追求、環境保護的重視、以及深度旅 遊的期待;此外,隨著科技融入生活,旅程安排工具、線上預訂住房票券和行程等實用性工具 顯得更加重要。Booking.com 調查也指出,旅遊產業目前主要發展型態為隨興即時、體驗導向 和自我實現,而台灣旅客最希望能透過旅遊科技充分具備「工具性」和「便利性」,如即時追 蹤行李、App 一指完成旅遊規劃 (約占 67%);語音助理(約占 33%)等。換言之,在智慧型手機 的高滲透率下,懶人經濟發酵,消費者期待「說走就走」的即時消費體驗,更期待優化後的透 明交易和流程服務,這些都是科技與人性的交互作用,也是新形態商機的開端。本篇將藉由獲 投資訊分析,帶領讀者一覽台灣旅遊科技獲投新創的動向。 6 一、台灣旅遊科技獲投概況 台灣經濟研究院 FINDIT 研究團隊近兩年以來持續掃描台灣新創企業獲投狀況,整合並交 叉比對全球早期投資資料庫、各主要媒體報導、獲投企業發布新聞、投資機構資訊、政府投資 報告、公司登記等資料,所收錄的台灣獲投交易資料(上市/櫃前的股權投資),於 2015 年至 2019 年 9 月期間為 1,169 筆,其中旅遊科技領域占了 35 件,占比約為 2.9%,獲投金額已揭露 的部分為 7,975 萬美元(見圖 1-1),約占總獲投金額的 3.3%。本篇將獲投旅遊科技新創分為幾個 細類別探討,分別為目的地旅遊活動(供旅遊目的地的門票、特色旅宿與體驗活動等,但不含機 票預訂)、搜尋比價預訂服務(透過技術把主要的旅宿網站、機票網站、行程等資訊,結合在同 一平台內,提供旅客自由搜尋、選擇、搭配)、旅遊資訊工具(透過綜整或經驗分享的方式介紹 旅程規劃或相關工具使用)、旅館經營(飯店或民宿連鎖經營)、行程規劃(客製化行程規劃工具)、 訂房管理(針對企業端的管理系統)、一站式線上旅遊平台(單一平台完成所有旅程所需預訂服務, 含各式票券及行程販售)。以下介紹台灣旅遊科技獲投概況: 註:2019 年統計至 2019.8.23,但 2019 年上市櫃企業轉投資資料目前僅納入第一季資料。 資料來源:台灣經濟研究院 FINDIT 研究團隊。 圖 1-1 2015-2019.9 台灣旅遊科技新創獲投總覽 二、目的地旅遊活動以及搜尋比價預訂服務為近年熱門趨勢 下圖 1-2 可見自 2015 年以來,獲投交易最多的分別為 2016 及 2018 年,皆有十件左右, 獲投總金額大約在 2,500 萬美元上下,這兩年比較大宗的交易事件獲投前五名主要為提供目的 地旅遊活動以及搜尋比價預訂服務的新創企業,包括酷遊天股份有限公司(KKday)、亞洲遊科 技股份有限公司(AsiaYo)、曙客股份有限公司(Zoek,產品為 FUNNOW),但其中有一筆獲投為 從事飯店經營的群欣置業股份有限公司(QUN XIN PROPERTIES),由此可知線上預訂服務,如 比價平台、訂房平台、特色旅遊體驗為近年熱門趨勢。 7 30.00 12 10 10 25.00 10 20.00 8 6 15.00 5 6 24.20 25.46 4 10.00 4 13.05 5.00 10.70 2 6.34 0.00 0 2015 2016 2017 2018 2019.1~9 金額(百萬美元) 件數 註:2019 年統計至 2019.9,但 2019 年上市櫃企業轉投資資料目前僅納入第一季資料。 資料來源:台經院 FINDIT 團隊統計 圖 1-2 2015-2019.8 台灣旅遊科技新創獲投統計-件數與金額 如以細分類來看,旅遊科技各項目獲投以目的地旅遊活動的獲投資金額和件數居冠,共 13 件、約 4,192 萬美元,其次為旅館經營,共八件、約 2,139 萬美元,搜尋比價預訂服務獲投件數 也是八件,但獲投金額較低,約 1,258 萬美元。從獲投的總件數與細分類來看,台灣獲投新創 皆和全球旅遊科技隨興即時、體驗導向的趨勢一致。 各項目獲投金額與件數(2015-2019.9) 45,000 41,918 14 13 40,000 12 35,000 10 30,000 21,392 25,000 8 8 8 20,000 12,581 6 15,000 4 10,000 1,797 150 2 1,200 2 2 5,000 1 717 1 0 0 目 搜 旅 旅 行 訂 一 的 尋 遊 館 程 房 站 地 比 資 經 規 管 式 旅 價 訊 營 劃 理 線 台 遊 預 工 上 活 訂 具 旅 動 服 遊 獲投金額(千美元) 獲投件數 務 平 註 1:2019 年統計至 2019.9,但 2019 年上市櫃企業轉投資資料目前僅納入第一季資料。 註 2:單一新創可能橫跨多種不同類別,本統計分類係以該公司主要經營業務為基準 資料來源:台經院 FINDIT 團隊統計 圖 1-3 2015-2019.9 台灣旅遊科技新創獲投統計-各項目獲投金額與件數 8 如以獲投輪廓圖的方式呈現(如下圖),台灣旅遊科技新創各細分類領域獲投情況如下,值 得注意的是,儘管目的地旅遊獲投件數最多,但多為單一新創重複獲投,因此總獲投家數實際 上少於進行旅館經營的新創(八家),和提供搜尋比價預訂服務的新創家數一樣都是五家。 註:單一新創可能橫跨多種不同類別,本統計分類係以該公司主要經營業務為基準 資料來源:台經院 FINDIT 團隊統計 圖 1-4 2015-2019.9 台灣旅遊科技新創獲投統計-細分類獲投概觀 三、獲投新創成立時間、獲投階段與規模分析 旅遊產業在市場上出現的早,獲投企業的成立日期最早可回溯至 1983 年,但由下圖可知, 獲投的 35 筆旅遊科技新創企業成立年份明顯集中在 2014-2015 年之間,分別有九家之多,主要 集中在搜尋比價預訂服務和目的地旅遊活動的新創,其次為 2013 年,但並未出現任何兩年內才 剛成立就獲得投資的新創。 9 獲投旅遊科技新創成立年份 9 9 9 8 7 6 5 4 4 件數 3 3 2 2 1 1 1 1 1 1 1 1 1 0 1983 1990 1993 2001 2003 2005 2007 2009 2013 2014 2015 2016 2017 註:獲投旅遊科技總計 35 筆,其中包括單一新創重複獲投。 資料來源:台經院
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