Helping the Homeless : 10 Brilliant Ads from Around the World by Amy Gifford
What better way to create community awareness of serious problems going on not only in your backyard but around the world than with advertising.
Here's 10 great ads from around the world highlighting the problem of homelessness: 1. Homelessness in Portugal The underside of lids on public trash cans in Portugal read "Help. So that no one has to come here food."
Source: Ads of the World
2. Homelessness in the United Kingdom
These stickers placed on trash cans read, "Your trash is someone else's food. Make Donation: www.uaerc.ae."
3. Homelessness in Brazil
These floor stickers that appeared to have a child actually under the streets were used in Brazil. Copy read, "Help a child escape the streets. Donate to our children's villages in Brazil.:
4. Homelessness in Ireland
According to Ads of the World, an Irish charity that helps the homeless created these ads by taking 6 sheets of battered cardboard, handwritten and then inserted into the Adshell spaces around Dublin.
Source: Ads of the World
This billboard brings awareness of homelessness to those walking and driving by in India.
Source: Stefanstroe
6. Homelessness in the United States
Similar to the billboards used in India above, these bench advertisements brought full awareness of a serious issue to those using the benches.
Source: Mike Carano
7. Homelessness in India
These tent cards were placed around coffee shops and restaurants in India. They showed a child hidden in the middle of the card and the copy read, "Over two lakh children live in places you can never imagine."
Source: Ads of the World
8. Homelessness in South Africa
This print ad from the Salvation Army ran throughout South Africa. The copy read, "Any old clothes will do. You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter."
From the same campaign:
Source: Ads of the World
9. Homelessness in the United States
Similar to the trash can ads from Portugal and the UK, this trash can creates awareness by placing nutrition information on the outside of these trash bins.
10. Homelessness in Brazil
This Salvation Army ad ran in newspapers throughout Brazil. The ad consisted of the clothing outline in the middle and the following copy in the bottom right hand corner:" Donate Clothes. 5562-2285 www.exercitodasalvacao.org.br. We make do with what we don't have."
Source: Ads of the World
What do you think of these ads? Do you think they are powerful? Do these ads help promote awareness of homelessness?
Amy Gifford Featured Blogger