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NBC to Revive 'Must See TV' Branding This Fall

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NBC to Revive 'Must See TV' Branding This Fall NBC to Revive 'Must See TV' Branding This Fall 05.14.2017 NBC is hoping to reintroduce its iconic brand of Thursday night "Must See TV" via the revival of sitcom Will & Grace into season two of Tina Fey and Robert Carlock's Great News, a new night for sophomore smash This Is Us, and new limited series Law & Order True Crime: The Menendez Brothers. In all, the network will introduce 12 new series throughout the 2017-18 TV season. The breakdown is five new scripted dramas, three new scripted sitcoms, and four new non-scripted entries. Only three new series are scheduled for this fall: Monday 10 p.m. drama The Brave out of The Voice; and the aforementioned Will & Grace and Law & Order True Crime: The Menendez Brothers on Thursday. But the network is shifting five series into new timeslots: comedies Superstore and The Good Place in the Tuesday 9 p.m. hour; The Blacklist leading off Wednesday at 8 p.m.; and dramas Blindspot into Taken in the Friday 8-10 p.m. block. That means programming changes will be visible each weekday night. No broadcast net is expected to be aggressive on Saturday, and top-rated Sunday Night Football, of course, will cap off the week for NBC this fall. So, the plan is to a) jumpstart Thursday; b) capitalize on the strength of lead-in The Voice into The Brave and the relocated Tuesday comedies; c) inject interest on Wednesday with The Blacklist; and d) use returning crime-themed dramas on Friday to compete with CBS' already-proven brand. The new series slated for midseason are comedies A.P. Bio and Champions; dramas Good Girls, Reverie and The Rise; and non-scripted entries The Awesome Show, Ellen's Game of Games, Genius Junior and The Handmaid Project. The Spin "Coming off another stabilizing year, which included the launch of one of the great new dramas in a decade, our upcoming fall schedule is both limited in the number of new series and aggressive in rebooting Thursday night," said Robert Greenblatt, chairman, NBC Entertainment in a statement. "To create another undeniable night of television, we're aligning some of our most potent shows on Thursday in order to bring back 'Must See TV.' We are also strategically deploying strong new shows in choice time periods on other nights and nurturing our growing comedy lineup. "To do all that you have to have the goods, and our development teams headed by Presidents Jennifer Salke and Paul Telegdy once again delivered new scripted and unscripted shows that are among the best on television," added Greenblatt. "From fall to midseason to summer, we will be programming robustly so as to achieve a record amount of original programming all year long. And when you add the Super Bowl, the Winter Olympics, and the balance of our unprecedented sports franchises, we expect to remain the leading broadcast network by virtually every measure." The Reality Well aware of its sitcom shortcomings, NBC is wise to use The Voice to try to spike interest in a Tuesday comedy brand. And bringing back Will & Grace to help reestablish "Must See TV" should be an improvement. But what sparked the revival of Will & Grace was Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally reuniting for a presidential- election themed YouTube clip last fall. That video, which attracted more than 7 million viewers and counting, did not ultimately have to face TV's top-rated sitcom, The Big Bang Theory on CBS, which is likely to remain intact after Thursday Night Football, and Grey's Anatomy on ABC. Moving a sophomore series, even one as big as drama This Is Us in season two (which will have added exposure out of the Super Bowl in February 2018), is always a risk. Remember what happened to once red-hot The Blacklist when it moved to Thursday smack in the middle of season two? The new Law & Order series is only eight episodes and the Will & Grace reunion is only 12. A better plan on Tuesday might have been to give a new sitcom the plum 9 p.m. half-hour instead of Superstore, which will never be the mass appeal hit NBC needs. That, of course, is dependent on the strength of NBC's development, which we haven't seen yet. Still, fans remain excited about This Is Us, as they express in this season-2 trailer NBC released on Monday: The network also released the first full-length trailer for the new Will & Grace: Moving This Is Us off of Tuesday nights could also negatively impact returning Chicago Fire at 10 p.m. While more potential success for This Is Us on Thursday-not to mention moving Blindspot and Taken to Friday where they will compete with probable CBS returnees MacGyver and Hawaii Five-O- may offset any losses on Tuesday, the success - or lack of - at NBC remains dependent on Sunday Night Football and twice weekly The Voice. With no expected major audience losses for either franchise, NBC is poised for more dominance in adults 18-49 and all the key young adult demographics this fall. What follows is NBC's programming line-up this fall (with new shows in caps), followed by new series descriptions: Monday 8:00 p.m. The Voice 10:00 p.m. THE BRAVE Tuesday 8:00 p.m. The Voice 9:00 p.m. Superstore (new day and time) 9:30 p.m. The Good Place (new day and time) 10:00 p.m. Chicago Fire Wednesday 8:00 p.m. The Blacklist (new day and time) 9:00 p.m. Law & Order; SVU 10:00 p.m. Chicago PD Thursday 8:00 p.m. WILL & GRACE (return) 8:30 p.m. Great News 9:00 p.m. This Is Us (new day) 10:00 p.m. LAW & ORDER TRUE CRIME: THE MENENDEZ BROTHERS Friday 8:00 p.m. Blindspot (new day) 9:00 p.m. Taken (new day and time) 10:00 p.m: Dateline Saturday 8:00 p.m. Dateline: Saturday Night Mystery (repeat) 10:00 p.m. Saturday Night Live (repeat) Sunday 7:00 p.m. Football Night in America 8:20 p.m. Sunday Night Football New Program Descriptions DRAMA The Brave From Keshet Studios and Avi Nir (executive producer of Showtime's Homeland) comes a fresh, heart-pounding journey into the complex world of America's elite undercover military heroes. While D.I.A. Deputy Director Patricia Campbell (Anne Heche) and her team of analysts wield the world's most advanced surveillance technology from Washington, D.C., Adam Dalton and his heroic Special Ops squad of highly trained undercover specialists use their bond and commitment to freedom to save lives of innocent people and execute missions in some of the world's most dangerous places. The cast includes Anne Heche, Mike Vogel, Sofia Pernas, Tate Ellington, Natacha Karam, Demetrius Grosse, Noah Mills and Hadi Tabbal. Official show site: http://www.nbc.com/the-brave Good Girls (midseason) When three suburban moms get tired of trying to make ends meet, they decide it's time to stick up for themselves by robbing the local supermarket at (toy) gunpoint. But when the manager catches a glimpse of one of them and the loot is far more than they expected, it doesn't take long for the three best friends to realize executing the perfect getaway will be harder than they think. From executive producer Jenna Bans (Scandal) comes this comedy-infused drama that mixes a little Thelma & Louise with a bit of Breaking Bad. The cast includes Retta, Mae Whitman, Reno Wilson, Manny Montana, Lidya Jewett, Izzy Stannard and Matthew Lillard. Official show site: http://www.nbc.com/good-girls Law & Order True Crime: The Menendez Brothers Starring Edie Falco (The Sopranos, Nurse Jackie), this eight-episode true-crime installment of the Law & Order franchise delivers a gripping in-depth dramatization of the notorious murder case. When the Menendez brothers were tried on national TV for brutally killing their parents in Beverly Hills, their story became a national obsession. Now, the first edition of this anthology series delves into the players, the crime and the media circus, detailing the day-to-day battles of the trial and unveiling the truth of what really went down when the cameras stopped rolling. Official show site: http://www.nbc.com/law-and-order-true-crime-menendez Reverie (midseason) From Mickey Fisher, the creator of Extant, this new thriller follows Mara Kint (Sarah Shahi), a former hostage negotiator and expert on human behavior who became a college professor after facing a personal tragedy. But when she's brought in to save ordinary people who have lost themselves in a highly advanced virtual-reality program in which you can literally live your dreams, she finds that in saving others, she may actually have discovered a way to save herself. The cast includes Sarah Shahi, Dennis Haysbert, Jessica Lu, Sendhil Ramamurthy and Kathryn Morris. Mickey Fisher will write and executive produce. Jaume Collet-Serra will direct and executive produce the pilot. Brooklyn Weaver, Darryl Frank and Justin Falvey also executive produce. Tom Szentgyorgyi is a consulting producer. Reverie is produced by Universal Television and Amblin Television. Rise (midseason) From Jason Katims, writer and executive producer of Friday Night Lights and Parenthood, and Hamilton producer Jeffrey Seller comes a drama about finding inspiration in unexpected places. When dedicated teacher and family man Lou Mazzuchelli (Josh Radnor) sheds his own self-doubt and takes over the school's lackluster theater department, he galvanizes not only the faculty and students but the entire working-class town.
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