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MARCH 2020 Tim Michl

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MARCH 2020 Tim Michl MARCH 2020 Tim Michl SEASON OUTLOOK STRENGTHS A&M Soccer concluded their 2018 campaign with a record of 17-5-1 and a winning percentage of .761. The Aggies obtained their 24th straight appearance at the NCAA Championship Tournament and advanced to the second round for their 20th consecutive season. 16 letter winners return from the 2018 campaign, including nine players who started at least 50 percent of last season's 23 matches. The returnees account for 40 of the Aggies' 49 goals from last season. The Maroon & White welcome back All-American Ally Watt and All-SEC performer Addie McCain. Other key returnees include SEC All-Freshman Ásdís Halldórsdóttir and Mexico National Team standout Jimena López. Selected No. 12 in the United Soccer Coaches NCAA Division I Women's Soccer Preseason Ranking, and No. 1 in the SEC Preseason Coaches’ Poll. WEAKNESSES Lost stability in the goalie position with senior Cosette Morche graduating. Very little to no control over match dates/start times. Schedule moving away from Friday night matches (highest attended matches during past seasons). Loss of strong Maroon Militia leadership, with no true student leadership this student group has lost momentum over the past few seasons. OPPORTUNITIES Strong stability within the community, Coach G has built a program that consistently wins from year to year, helping to build the fan base and create strong support from many members of the community. Unique seating bowl at Ellis Field which allows students & fans to sit around the entire field of play – allowing for a fun and exciting atmosphere. NCAA in-venue noisemaker rules do not apply to soccer, this will allow for noisemakers as giveaways, along with allowing bands (Aggie Band (FTAB), Hullabaloo Band) to come out and play before and during the match. The empty Aggie Softball Complex next door gives a space that could be used for different promotions, including an area for a possible firework show to be set off. THREATS Weather conditions in the fall can affect attendance for outdoor events (extreme heat, rain), and in some cases eliminate gameday programing. Overall, schedule conflicts with many other fall events at A&M and in the local community for students and families. Sunday matches conflict with the NFL, Church and other family activities. LAST 3 REGULAR SEASON ATTENDANCE FIGURES 2018 2017 2016 Game Announced Drop Game Announced Drop Game Announced Drop Attend. Count Attend. Count Attend. Count Oregon BYU Florida St 4248 3314 (8/26) 0 0 2236 1498 (8/24)* (8/19) Cancelled San Diego Oklahoma St 2554 1068 4614 3025 Rice (8/21) 1731 750 (8/26) (9/1)* Oklahoma DePaul (9/3) UCLA 3069 1445 2261 705 5875 4344 (8/31) (8/26)* Santa 2440 596 Butler (9/8) 2627 1161 Tulsa (8/28) 2595 839 Clara (9/2) Colorado College 2004 615 Florida (9/21) 2345 879 UALR (9/2) 2638 964 (9/7) William & Arkansas 2177 464 3340 1915 Illinois (9/4) 2598 932 Mary (9/9) (9/21) Utah Valley LSU (9/14) 2383 823 2034 539 LSU (9/11) 2462 830 (10/2) Kansas Alabama Georgia 2226 656 2450 992 2833 1132 (9/16) (10/5) (9/16) UC Georgia Ole Miss 2179 648 2727 1352 Riverside 2316 527 (9/23) (10/13) (9/18) South Auburn Vanderbilt 2511 854 2775 1282 Carolina 2619 852 (10/4) (10/22) (9/29) Miss St Missouri 3112 1550 - - - 2819 1008 (10/12) (10/6) Tennessee Kentucky 2739 1166 - - - 2633 809 (10/21) (10/20) Auburn - - - - - - 3091 942 (10/23) Average 2,636 1,099 Average 2,797 1,316 Average 2,803 1,186 *FISH CAMP Game NOTE: 2019 Announced Average – 2,187; Drop Count Average – 866; Full attendance breakdown on page 23. HISTORICAL ATTENDANCE COMPARISON O 2018 Season: . 1st in overall NCAA average attendance at 2,636 (2nd South Carolina - 2,300, 3rd BYU - 2,084) . 1st in overall SEC average attendance (2nd South Carolina - 2,300, 3rd Kentucky - 1,128) O 2017 Season: . 2nd in overall NCAA average attendance at 2,797 (1st BYU - 3,006) . 1st in overall SEC average attendance (2nd South Carolina - 2,064, 3rd Tennessee – 1,440) O 2016 Season: . 2nd in overall NCAA average attendance at 2,803 (1st BYU – 2,957) . 1st in overall SEC average attendance (2nd South Carolina - 2,729, 3rd Arkansas – 1,374) O 2015 Season: . 2nd in overall NCAA average attendance at 2,880 (1st BYU - 3,497) . 1st in overall SEC average attendance (2nd South Carolina - 2,655, 3rd Georgia – 1,703) MARKETING ANALYSIS MARKETING OBJECTIVES Engage student population and give them a reason to come to the matches. Continue to enhance the best college soccer atmosphere in the nation with creative giveaways, in-match emcees and engaging on-field promotions. Continue to push Aggie Soccer to the local Hispanic community, growing the relationship with that demographic. MARKETING GOALS Maintain the #1 overall average attendance in the country. 10.6% Attendance Increase (Average of 279 more people per match). Add 2 new targeted promotions to new audiences to help meet the increased attendance goal. TARGET MARKETS Primary Markets: o Texas A&M Students o Local Youth Soccer Teams Secondary Markets: o B/CS and surrounding community families o TAMU Faculty and Staff MARKETING MESSAGING Home of the 12th Man – Athletic Department wide mantra/marketing campaign Call to Action: “Be a part of the 12th Man at Ellis Field” TICKETING & PARKING SEASON TICKET PRICING Location Ticket Price Season – Adult GA $60 Season – Adult West Sideline $75 Season – Adult West Midfield $120 Season – Adult West Center Circle $150 Season – Youth GA $25 Season – Youth West Sideline $40 Season – Youth West Midfield $75 Season – Youth West Center Circle $150 ON SALE DATES Season Ticket Renewal Period (Tue. 6/11 – Tue. 7/2) Season Tickets – New Sales went live (Thu. 6/6) Group Ticket on sale – (Tue. 7/30) Single Game Ticket on sale – (Tue. 7/30) SEASON TICKET SALES UPDATE 486 Total Season Tickets sold for the 2019 Season – 474 Reserved, 12 GA 461 Season Tickets sold for 2018 Season 425 Season Tickets sold for the 2017 Season GROUP TICKETS Location Ticket Price GA Group (12 or more) $3 125 group tickets sold for the 2019 season. SINGLE MATCH TICKETS Location Ticket Price Reserved – West Center Circle $18 Reserved – West Midfield $15 Reserved – West Sideline $10 General Admission (Adult) $8 General Admission (Youth) $4 A&M STUDENT TICKETS Total 2019-20 Sports Pass Buyers: 34,476 TAMU Student (without Sports Pass) Student ID required - $3 JUNIOR AGGIE CLUB (JAC) Members (12 & younger) receive free admission to all regular season home matches. Total Memberships at the END of the soccer season: 329 PARKING – FREE PROMOTIONAL OUTLOOK 2019 TEXAS A&M SOCCER PROMO SCHEDULE Date Day Opponent Location Time (CT) TV Promotion / Notes Giveaway Ticketing Levy Home of the 12th Man FREE Friday - Free admission into the match Thunder Sticks (500), Aggie with a football game ticket, Season Ticket Season Ticket Holder Bring a Soccer Scarfs from last BAF - Each season ticket account holder will Friend Night, FREE Friday Cal State season to non-students (Non be able to bring an additional person into the 30-Aug Fri Northridge Ellis Field 7:30 PM promoted bonus giveaway) match for free. IMPACT Retreat Night, Kids Zone (NW Corner) - Inflatable, TAKG - Buy 1 adult ticket, get up to 4 in free, Free Popcorn 1st 100 Face Painting, Balloon Animals, Maroon Adidas T-shirts (100) IMPACT Night - $3 admission for kids Abilene Photo Booth, Post Match Team students/staff w/out Sports Pass 1-Sep Sun Christian Ellis Field 6:00 PM Autographs Fish Camp - FREE Admission for ALL Fish Fish Camp Night ACC Giveaway Tent 6-Sep Fri Ohio State Ellis Field 8:00 PM Camp Freshmen Fac/Staff Appreciation/Youth FAC/STAFF Appreciation - 2 FREE tickets for League Night (STYSA), Kids all faculty & staff in advance and on gameday, Free Popcorn 1st 100 Zone (NW Corner) - Inflatable, Vuvuzela Night 1 (500) TAKG - Buy 1 adult ticket, get up to 4 in free, kids Face Painting, Balloon Animals, CORPS NIGHT 8-Sep Sun Brown Ellis Field 6:00 PM Photo Booth National Hispanic Heratage Month Celebration, Kids Zone Spanish Bang-a-Banners Free Popcorn 1st 100 (NW Corner) - Inflatable, Face TAKG - Buy 1 adult ticket, get up to 4 in free (500) kids Painting, Balloon Animals, Photo 15-Sep Sun UNLV Ellis Field 6:00 PM Booth Military/1st Responders Appreciation - 2 Military Appreciation Match, FREE tickets for veterans and active duty & Kids Zone (NW Corner) - Adidas Military Apprecaition retired military personnel & active & retired local Free Popcorn 1st 100 Inflatable, Face Painting, Shirts (100) first responders in advance and on gameday, kids Balloon Animals, Photo Booth TAKG - Buy 1 adult ticket, get up to 4 in free, 22-Sep Sun UTRGV Ellis Field 6:00 PM CORPS NIGHT Turn it Gold - All Survivors or those undergoing treatment receive FREE Admission. All fans wearing gold receive tickets Turn it Gold Shirts - Sold for at group rate price No advance purchases. $10 Each, Aggie Soccer Turn it Gold B/CS Appreciation Night - B/CS residents Scarfs - Must be wearing with valid I.D. (i.e. driver’s license) can GOLD to claim a scarf (500) purchase tickets at group rate price on gameday for Tuesday & Thursday matches. 26-Sep Thu Kentucky Ellis Field 6:30 PM No advance purchases. Daddy Daughter Package - $12 Package that includes 2 tickets (Dad & Daughter) and a $12 concessions voucher, B/CS Appreciation Night - B/CS residents with valid I.D. (i.e. Daddy & Daughter Match A&M Scrunchies (250) driver’s license) can purchase tickets at group rate price on gameday for Tuesday & Thursday matches.
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