Center for University Governance and Reputation

University of Navarra 1 2 Center for University Governance and Reputation 1. Introduction

Universities are currently immersed in a pro- They have to be renowned and appreciated cess of accelerated transformation. They to attract the best students, professors and operate on a global stage and are affected researchers, and they must also earn the su- by demographic changes and progressive pport of financial, political and social institu- reductions in public financing. The digital tions. Reputation, because of its importan- transformation has shaken their very foun- ce, represents an essential intangible asset dations and questioned the validity of a for university governance. system that has been remarkably fruitful for centuries. The University of Navarra has created the Center for University Governance and Repu- These factors and others have a direct effect tation with the aim of promoting and carr- on university governance. Properly gover- ying out research on good governance and ning institutions of higher education has management of universities’ intangible as- become complex and demanding, and now sets from an international, interdisciplinary requires specific, continuous training. approach.

In an increasingly more competitive envi- The Center provides continuity for a num- ronment, universities are forced to design ber of University activities organized in re- strategies with the aim of becoming highly cent years. The Center’s mission is to join differentiated, socially relevant centers that forces with other institutions to continue continue to make a valuable contribution to increasing the university system’s educatio- society. nal and social impact.

The Center for University Governan- The Center was created based on a ce and Reputation at the University belief in the importance of the uni- of Navarra is dedicated to training versity’s contribution to society, the and research on good university go- need to innovate and adapt to new vernance and management based environments, and the benefits of on an international, interdisciplinary collaboration between academics approach and the best practices of and professionals. the most developed university sys- tems.

University of Navarra 3 2. The Center and the University of Navarra

The University of Navarra was created in tration. Founded in 1958, IESE launched 1952 based on a Christian ethos and pro- the first two-year MBA program in Europe. It moted by St. Josemaría Escrivá de Balaguer, is currently one of the world’s leading busi- the founder of Opus Dei. Its mission is to ness schools and has campuses in Madrid, seek and present the truth; contribute to the Munich, New York and Sao Paulo. academic, cultural and personal education of its students; promote academic research In 1962, the University created the Clínica and healthcare activities; provide suitable Universidad de Navarra, an academic hos- opportunities for the development of its pro- pital with centers in Pamplona and Madrid. fessors and employees; and carry out broad It specializes in research and care of highly cultural outreach and social promotion work complex disorders. It has frequently been with a clear goal of service. distinguished as the private hospital with the best reputation in Spain. It boasts a number of schools and study and research centers in Pamplona, San Sebas- In 2015, the University opened the Museum tián, Madrid and Barcelona. According to University of Navarra, through which it en- the Times Higher Education Ranking, the courages artistic creation, research and tea- University of Navarra is one of the top three ching on artistic expression, and also pro- universities in Europe, along with Oxford motes the arts and culture in the University and Cambridge. For the fourth consecutive community. year, the University has claimed first position in Spain and 71st at the world level in the QS Like other research universities, the Univer- employability ranking. sity of Navarra also boasts research centers in a number of areas, including applied me- IESE Business School is the University’s dicine, technology, big data, biodiversity, postgraduate School of Business Adminis- social sciences and humanities.

4 Center for University Governance and Reputation 3. Activities

Since it was created, the Center for University Gover- Since 2015 nance and Reputation has organized several educatio- nal activities and promoted research projects with the 16 activities aim of sparking academic and professional reflection on the governance and reputation of institutions of hi- 1.500 gher education. PARTICIPANTS

150+ I. Conferences and Training Sessions SPEAKERS

30+ II. Research COUNTRIES 20+ PARTNER III. Consultancy and Advice INSTITUTIONS

University of Navarra 5 I. CONFERENCES AND TRAINING SESSIONS University Strategic Management

Educational program targeting university presidents, vice presidents and executive STRATEGIC UNIVERSITY MANAGEMENT council members to enhance their knowle- CONFERENCE dge on governance of higher-education institutions. OBJECTIVE To provide training on With an interdisciplinary approach based on both governance and strategic theory and practice, specialists from different coun- management tries share knowledge and useful experience on how to handle universities’ current and future challenges. TARGET AUDIENCE University governing bodies

HELD Annually

6 Center for University Governance and Reputation University Reputation In April 2015, the University of Navarra began organizing the Building Universities’ Reputation Conference (BUR) to provide a context for academics and professionals to share their reflections on strategies for improving university reputation.

The Building Universities’ Reputation Conference is an international forum on university reputation organized CONFERENCE by the University of Navarra every two years with the ON UNIVERSITY REPUTATION cooperation of the Spanish Conference of University Presidents, Universia, the British Council, the IREG Ob- OBJECTIVE servatory on Academic Ranking and Excellence and To hold an interdisciplinary university associations such as CASE and the World discussion on reputation’s 100 Reputation Network. contribution to organizatio- nal governance Five conferences on university reputation were held between April 2015 and October 2019. The first three TARGET AUDIENCE (2015, 2017 and 2018) were held at the University of Academics and Navarra. Two conferences were organized in 2019: the professionals first was held in Russia in May and was jointly coordina- ted by the Higher School of Economics in Saint Peters- HELD burg; the second was held in Peru in October and was Every two years jointly organized by the Universidad de Piura.

Museum Reputation CONFERENCE ON MUSEUM REPUTATION

OBJECTIVE To hold an interdisciplinary discussion on reputation’s contribution to organizatio- nal governance

TARGET AUDIENCE In September 2019, the first international museum con- Academics and ference based on the BUR concept was organized. The professionals Building Museum Reputation Conference was held at the Museum University of Navarra with the participa- HELD tion of some of the world’s leading museums. Every two years

University of Navarra 7 Educom Conference

EDUCOM CONFERENCE

OBJECTIVE To improve communication at educational centers

TARGET AUDIENCE Professionals from educational centers In 2016, with the aim of fostering reputation at as many institutions as possible, the University of Navarra began HELD organizing the Educom Conference on communication Every two years and reputation at educational centers. Educom Confe- rences were also held in Peru in 2017 and 2018.

Academic Program for Latin In October 2018, the first Aca- demic Program for Latin Ame- American Communication rican Communication Directors (PRADI) was held. It was orga- Directors (PRADI) nized by the University of Nava- rra School of Communication, Corporate Excellence - Centre for Reputation Leadership, and Fundacom.

The program includes three courses designed to provide communication directors with specific training on reputation and intangible asset manage- ment. Since October 2018, PRA- DI programs have been organi- zed in Argentina, Mexico and Uruguay.

8 Center for University Governance and Reputation II. RESEARCH

The Center for University Governance and Identity and culture of organizations. Reputation promotes research on gover- Strategy and models of university governance. nance, reputation and intangible asset ma- nagement in higher-education institutions. Leadership, innovation and change mana- The Center’s professors supervise doctoral gement. dissertations and research projects that help People and talent management. generate knowledge in these fields. Fundamentals of reputation. The Center’s research areas include the fo- Communication and crisis management. llowing: Differentiation, rankings and international positioning. Financing and resource management Performance indicators and big data analytics.

III. CONSULTANCY AND ADVICE

The University of Navarra’s Center for Uni- Within the context of these activities, the versity Governance and Reputation offers Center also promotes networking events consultancy and advisory services for insti- that encourage learning and interaction tutions with an interest in these areas. among professionals in the academic com- munity. For these areas of activity, the Center colla- borates with academic and professional ex- Consultancy work has been carried out on perts, who work jointly with institutions to demand since 2011 for public and private design continuous improvement strategies. higher-education institutions, as well as edu- cational centers and healthcare institutions.

University of Navarra 9 4. Management and Faculty

FACULTY The Center for University Governance and Reputation faculty is made up of academics with extensive experience in governance of higher-education institutions and professionals in the field of university management.

YAGO DE MAGDALENA ELENA LA CIERVA GAETE GUTIÉRREZ MANAGEMENT COMMITTEE Professor at IESE Delegate of the Professor in the School Business School of the University of Navarra of Communication at Director University of Navarra in Russia the University of Navarra JUAN MANUEL MORA ÁNGEL J. MARÍA MÓNICA GÓMEZ- IRABURU HERRERO Vice President of MONTORO Communication, University of Director of the Vice President Professor and former Navarra University of of the Faculty Dean of the School of Navarra’s of the University Communication at the Manager Madrid campus of Navarra University of Navarra SANTIAGO FERNÁNDEZ- PILAR JUAN M. CONCEPCIÓN GUBIEDA LOSTAO MORA NAVAL Director of the University Vice President of Vice President of Dean of the School International Relations Communication of Education and of Navarra and Alumni of the of the University Teaching at the Reputation Unit University of Navarra of Navarra University of Navarra and assistant to the Vice JULIA JORDI ALFONSO President of PRATS RODRÍGUEZ- SÁNCHEZ- Communication VIRGILI TABERNERO TECHNICAL Professor at IESE Professor in the School President of OFFICE Business School of the of Communication at the University University of Navarra the University of Navarra of Navarra MARÍA CHARO TERESA BARCÁIZTEGUI SÁDABA SÁDABA Administrative Office of the Dean of the School Director of ISEM Business University of of Communication School and professor in the Navarra Executive at the University of School of Communication at Council Navarra the University of Navarra

10 Center for University Governance and Reputation 5. Partner Institutions

The following Spanish and international institutions have collaborated on Center activities:

WORLD 100 CONFERENCE CORPORATE FOUNDATION FOR REPUTATION OF RECTORS EXCELLENCE – THE IMPULSE OF THE NETWORK OF SPANISH CENTRE FOR COMMUNICATION UNIVERSITIES REPUTATION IN SPANISH AND LEADERSHIP PORTUGUESE IN THE WORLD

COUNCIL FOR BRITISH DIRCOM UNIVERSIA ADVANCEMENT COUNCIL AND SUPPORT OF EDUCATION (CASE)

IREG FOUNDATION OBSERVATORY SOCIETY AND EDUCATION

University of Navarra 11 6. Conference Speakers

The following academics and professionals have participated in the Center’s most recent activities:

ÁNGEL PAUL PHIL SIR PAUL ALLOZA ANDREW BATY CURRAN

CEO, Corporate Vice President for Chief Knowledge President of City Excellence - Centre Public Affairs and Officer at Times University of for Reputation Communications at Higher Education London Leadership Harvard University (United Kingdom) (United States)

RIRI JOSÉ ANTONIO PABLO SERGEY FITRI SARI GUZMÁN HALPERN KADOCHNIKOV

Chair of the UI President of the Director of the Director of the Saint GreenMetric Universidad de Corporate Reputation Petersburg Campus University Ranking Los Andes (Chile) Center at ESE Business of the Higher School School, Universidad of Economics (Russia) de los Andes (Chile)

PETTER SANDRA MIKHAIL ROLANDO NYLANDER OREJUELA PIOTROVSKY RONCANCIO

Global CEO Dean of the School Director of Vice President of of Universum of Communication the Hermitage Academic Affairs at (Netherlands) at the Universidad Museum (Russia) the Universidad de de Piura (Peru) La Sabana (Colombia)

JOSÉ MARÍA LOUISE BEN MARK SANZ SIMPSON SOWTER SUDBURY

Assistant Vice Director of Director of QS Communication President of the the World 100 Quacquarelli Consultant for the Spanish Conference Reputation Network Symonds World 100 Reputa- of University (United Kingdom) (United Kingdom) tion Network and the Presidents (Spain) Knowledge Partnership (United Kingdom)

12 Center for University Governance and Reputation ALBERTO TAN CHRISTINE MIGUEL DURÁN ENG CHYE FAIRCHILD FALOMIR

President of President of Director of Alumni Director of the the ONCE the National Relations at the Prado Museum Foundation University of University of Oxford (Spain) (Spain) Singapore (United Kingdom)

GILLES RICARDO JOSÉ JUAN MARCO LIPOVETSKY MARTÍ FLUXÁ MORESO MUÑOZ

Philosopher President of the Former President Senior Director of the and writer Board of Trustees of the Universitat Office of Philanthropic (France) of the Reina Sofía Pompeu Fabra in Partnerships at Massa- Museum Barcelona (Spain) chusetts Institute of Tech- nology (United States)

AXEL JAIME JAN GABRIELA RÜGER SAAVEDRA SADLAK SALINAS

Director of the Leader of Education Former President Former Global Royal Academy Global Practice at the of the IREG Brand Manager of Arts (United World Bank Group Observatory on at Deloitte (Spain) Kingdom) Academic Ranking and Excellence (Poland)

MARIJK BERT CEES RUPERT VAN DER WENDE VAN DER ZWAAN VAN RIEL YOUNGER

Former Dean of Gradua- Former Chair of Professor of Corporate Director of the te Studies and current the League of Communication Oxford University Professor of Higher European Research at Rotterdam School Centre for Corporate Education at Utrecht Universities of Management Reputation University (Netherlands) (Netherlands) (Netherlands) (United Kingdom)

University of Navarra 13 CONTACT DETAILS

UNIVERSITY OF NAVARRA

Campus Universitario, s/n Pamplona – Navarra España

TECHNICAL OFFICE [email protected] www.unav.edu/cgru 948 425 600

14 Center for University Governance and Reputation University of Navarra 15 16 Center for University Governance and Reputation