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尚孝純博士 an Understanding of First-Mover Advantages
國立政治大學資訊管理學系 碩士學位論文 指導教授:尚孝純博士 治 政 大 立 學 國 An Understanding of First-mover‧ ‧ N a y t Advantagest of App Developmenti i s o r n e 行動應用之商業模式分析a i v l C n hengchi U 研究生:梁凱智 中華民國 103 年 6 月 Acknowledgements Firstly, I would like to express my sincerest gratitude to my supervisor, Professor Shari Shang, who guide me throughout my project, inspired me with valuable ideas and allowed me the room to explore my own interests. Secondly, I would like to thank my classmates, without whom I would not be able to finish and release my essay on the International Conference on Advances in Computing, Communication and Information Technology (CCIT). Thirdly, I would like to thank those who replied to the questionnaire, which greatly contributed to my research. Finally, I would also take the opportunity to thank my friends and family for their understanding and timely encouragement. I am lucky to have you all. 治 政 大 立 學 國 ‧ ‧ N a y t t i i s o r n e a i v l C n hengchi U 1 摘要 近幾年來，智慧型手機靠著其方便多元的功能，已經成為大部份消費者生 活中不可或缺的一部分。App Store 的出現使行動應用程式開發的市場較傳統應 用程式開發市場容易進入。透過 App Store，開發者可以直接將軟體賣給位於世 界各地的消費者。本研究想了解在一個發展如此迅速的市場中是否存在著先進 者優勢，以及該如何維持其優勢。 本研究屬於一探索式研究，本研究探討了過去的先進者優勢相關文獻，以 了解傳統產業中的先進者優勢。先進者優勢的來源主要有：技術領導、資源佔 有、轉換成本、網路外部性與定價優勢。為了瞭解在行動應用程式市場中是否 存在先進者優勢以及如何維持優勢，本研究蒐集並分析了過去幾年來的行動應 治 用程式排行榜的相關資訊。發現政在行動應用程式開發市場中存在著上述之先進大 者優勢，本研究也發現這些優勢可立 以透過持續更新、與社群平台整合等策略來 維持。 學 關鍵字: 先進者優勢、應用程式國 ‧ ‧ N a y t t i i s o r n e a i v l C n hengchi U 2 Abstract The applications (apps) on Smartphones exhibit many kinds of innovation. -
Fast Born Globals
STOCKHOLM SCHOOL OF ECONOMICS MASTER OF SCIENCE IN BUSINESS AND ECONOMICS SPECIALIZATION IN MANAGEMENT MASTER THESIS DECEMBER 2011 Fast Born Globals An analysis of International Entrepreneurship in the Mobile Applications Industry Abstract The introduction of smartphones caused a disruptive change in the mobile telecommunications industry. Digital distribution platforms demounted market entry barriers and allow software firms to easily distribute their products on a global scale. This paper examines whether the Born Global theory is applicable to these recently founded and globally active mobile software development firms. In a first step a Quantitative analysis is exerted in order to determine if Born Globals are a prevalent phenomenon in the mobile application industry. In a second step the comparative case study method is applied to compare the characteristics and behavioural patterns of selected cases to Born Globals in other industries. It is found that companies Qualifying as Born Globals are numerous in the mobile application industry. However, the applicability of Born Global theory to these firms in terms of determinant characteristics is limited and is found to depend on the companies’ business model. Developers monetizing their applications through digital distribution platforms show significant differences in important characteristics compared to Born Globals in other industries. On the contrary, for companies monetizing their applications through other channels and hence using the platforms solely for distribution purposes, comparability to Born Globals in other industries is given. Authors: Kristina Böhm (40073) and Benjamin Tschauner (40069) Supervisor: Mikael Samuelsson, Assistant Professor, Dep. of Management and Organization Acknowledgement We would like to thank our thesis advisor Mikael Samuelsson for being a great source of insight, constructive feedback and especially for being so flexible in advising the thesis virtually. -
June 2012 FPF Mobile Apps Study INSIDE COVER
COVER June 2012 FPF Mobile Apps Study INSIDE COVER ABOUT THE FUTURE OF PRIVACY FORUM The Future of Privacy Forum (FPF) is a Washington, DC-based think tank that seeks to advance responsible data practices. The forum is led by Internet privacy experts Jules Polonetsky and Christopher Wolf and includes DQDGYLVRU\ERDUGFRPSULVHGRIOHDGLQJĺJXUHVIURPLQGXVWU\DFDGHPLDODZDQG advocacy groups. FPF hosts ApplicationPrivacy.org that aims to provide application GHYHORSHUV ZLWK WKH WRROV DQG UHVRXUFHV QHFHVVDU\ WR LPSOHPHQW UHVSRQVLEOH information collection and use practices. The site includes links to privacy policy generators and our recently released “Best Practices for Mobile $SSOLFDWLRQ'HYHORSHUV5HSRUWrFUHDWHGMRLQWO\ZLWKWKH&HQWHUIRU'HPRFUDF\ and Technology. 5HVHDUFK IRU WKH -XQH )3) 0RELOH $SSV 6WXG\ ZDV OHG E\ )3) /HJDO 3ROLF\ )HOORZ /LD 6KHHQD DQG DVVLVWHG E\ OHJDO LQWHUQV -RKQ $OIRUG DQG Rachel Coffin. June 2012 FPF Mobile Apps Study TABLE OF CONTENTS I. Introduction ...............................................................1 II. Description ...............................................................1 III. Study Results ..........................................................2 IV. Methodology ............................................................6 V. Resources .................................................................6 Exhibit 1: Free Apps .....................................................7 Exhibit 2: Paid Apps .....................................................9 1 I. INTRODUCTION II. DESCRIPTION 6PDUWSKRQHVKDYHEHFRPHXELTXLWRXVZLWK