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Our Business Plan Our West End Plan to Recover & Thrive 2021 & Thrive Recover –2026 to Plan End West Our Better together, for good This proposal has drawn on the experience and guidance of over 100 West End businesses on our Steering & Management Groups which comprises: Lord Bruce Dundas Gareth Eighteen Buccellati Schuh Chair of Bond Street & Mayfair Chair of Oxford Street Ian Grout Paul Jackson Hackett Claridge’s Chair of Regent Street Chair of Hotel Management These include 80 businesses representing retail, restaurants, hotels and property owners. 2 / Business Proposal 2021 – 2026: Better Together, For Good. Contents One Vision & Mission Why Who Chairman & Chief Executive Governance > Manifesto Commitments to our > The Company Members > The Board, Steering & Management > The Board Groups > The Executive Team Our Record of Results > District Map COVID 19 Response How What Finances > BID Levy Rules Purpose Through Partnership > BID Budget Our 2025 Strategy Operating Agreement Our 2025 Targets Your Priorities Our Delivery Plan 2021 – 2026 Vote > Customer Experience Using your Vote > Campaigning > Insights & Innovation Acknowledgements Benefits of Renewing the BID 3 / Business Proposal 2021 – 2026: Better Together, For Good. For two decades, we have put our 600 members at the forefront of everything we do. We were set up by businesses in the West End to achieve what could not be accomplished by one business or one organisation alone. Our shared vision is to make the West End’s International Centre the most diverse, sustainable and inspiring place to visit and do business. Our mission is to create value for all our members, supporting sustainable growth. At the start of a new decade, on our recovery journey from COVID 19, we set out our Business Proposal to secure your ongoing commitment for our renewal mandate, so that we can continue to work together to deliver five further years of district transformation and progress. BETTER TOGETHER, FOR GOOD. 4 / Business Proposal 2021 – 2026: Better Together, For Good. Our vision: A future thinking district WHY OUR VISION - A FUTURE THINKING DISTRICT Reinvent Our Chairman Sir Peter Rogers talks how to make the West End stronger. I am conscious as I write this of the intense ongoing This is an opportunity to create a West End for the pressure on you and your businesses as a result of the future. Upgrading the physical image of the West End unprecedented restrictions on individuals both from can now be done efficiently. We need plans and pace of this country and internationally as a result of the implementation, but we also need to ensure that the area pandemic. There is not a single West End business that is clean and safe for all that come while it is happening. has been able to trade normally and plan with any Positive experience and personal recommendation will do certainty for the future. far more to fill the area than clever straplines. Whilst we are grateful for the help the Government has The Board of the New West End Company and their provided, London’s West End needs more to enable it to organisations are suffering as you are. However, they survive and grow again into the economic powerhouse have also given more and more of their time to support that has led a national recovery through every other actions to secure the future of the entire district. economic crisis. It is now time for the Government to pay Redirection of activity, adapting operations, dealing with us back with targeted support and if it does any support financial realities and seeing valued colleagues leave so will be returned with interest over the years. The West that others may have jobs has become almost a way of End is no longer a cash cow which will survive whatever life. They have ensured that the New West End Company burdens are placed on it. does the same – slimmer, sharper and more relevant to the needs of you, our members. The immediate challenge is now to get Government to recognise this. Decisions to help businesses survive, like I am confident that there are better times ahead and we the extension of business rate relief, removal of some of must start work now to ensure they arrive as quickly as the archaic regulations restricting trading or measures to possible. We will continue to challenge Government to encourage the world back to this unique place are top of give us the tools to do so whether that is tax free shopping, our lists for action. The New West End Company has been a reformed system for business rates or extending Sunday making these points to Government at the very highest Trading hours. We will continue to push the Mayor on level. We have the support of our MPs, the Mayor and the things that matter like the opening of the Elizabeth Line City Council who are joining us to make the case. and iconic improvements around Marble Arch and Oxford Circus. And we will not forget what you have told us. The short run actions of the Council have helped. Clean, safe streets creating an experience to repeat and Outdoor space is being reinvented to create a better to share with others require daily attention and we will experience as well as helping businesses survive. provide it. We need to build on that through the £150m Oxford Street District plans or through further redesignation of You have a promise from me, the Board and all the staff space for the people who will flock to the West End in the of the New West End Company that we will continue to future. We must have the Elizabeth Line open soon. listen to what you want, do it and strive to do even more. No more excuses, no more delays and we have a Transport Commissioner promising that. More importantly, none of the cost overrun can fall on hard pressed businesses who have already paid their share. Sir Peter Rogers Chairman, New West End Company 6 / Business Proposal 2021 – 2026: Better Together, For Good. OUR VISION - A FUTURE THINKING DISTRICT Reboot Our Chief Executive Jace Tyrrell on why change is good. My introduction to our next five-year business plan was 1. Reverse the decision to abolish Tax Free Shopping not meant to read like this. 2. Continue with the Business Rates holiday until Up until the beginning of 2020, things were looking up. fundamental reform We had achieved most of our five-year targets up 3. Get started on the £150 million Oxford Street to 2020, the economy was growing; the West End was District Scheme in much better shape with major capital commitments on infrastructure and enhancements in touching distance. 4. Push the Mayor and TfL to Open Crossrail as We could credibly say we were in the premier league soon as possible of destinations in the world to visit and do business. Our plan was to not stop there but continue to make 5. Present and activate temporary uses & empty voids things better. across the West End to encourage customers back But in Spring 2020 everything changed. So, our plan is not yesterday’s document but today’s. It is a plan based on what we learnt over the last twenty years, The pandemic changed everything. Our priorities, our but it is also building on the collaboration we have truly five-year plan disappeared overnight. With our members, valued and strengthened in 2020 with a collective focus partners and Westminster City Council, and residents, we on making things happen. refocused on the things that mattered most – everyone’s health and safety. And what a team effort. I cannot thank The West End is facing long-term structural challenges you all enough for doing whatever was needed to keep now accelerated as a result of COVID. Much has changed our customers, colleague and community safe. as a result of the pandemic. How we work is changing; what we shop for, and who we shop with and when; how And, if we thought it was difficult to shut things down, we spend our time in dining and leisure is on a new path; the process of opening again and living with COVID was the world and people’s purpose is moving faster than ever always going to be one hundred times more difficult and before, and we must keep ahead. so it proved. Our business plan, summarised in our manifesto to you, Once again, as a consequence of the strong relationships our members, seeks to focus on the areas where we we have between the many different and diverse partners know we can make a difference and at the same time within our district, we have risen to the challenge and support all our partners in delivering our shared whilst we are nowhere near where we all want to be sustainable goals. I and the full team at New West End today, we are confident that through delivery of this plan, Company, look forward to working together with you to with our COVID response priorities and with you and our enable it to get done. partners, we will get back to 2019 economic levels within five years. Over the next 12 months our top priority is to return customers to the West End and push the Government & London authorities on a series of support measures; Jace Tyrrell Chief Executive, New West End Company 7 / Business Proposal 2021 – 2026: Better Together, For Good. OUR VISION - A FUTURE THINKING DISTRICT Manifesto commitments to our members Working with our members and partners, our aim is to return the West End’s International Centre to 2019 levels of sustainable economic performance.
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