Delivering our New West End PROGRESS ON OUR 2020 VISION The Power of Partnership New West End Company is a global business partnership of 600 retail, restaurant, hotel and property owners across 74 streets in the world’s top shopping and leisure destination anchored by Bond Street, Oxford Street and Regent Street.

We work in partnership delivering transformational projects, sustainable place management, destination marketing, advocacy, inward investment and commercial insights.

We are an influential business voice, active in our wider community and a key partner in delivering a new West End.

www.newwestend.com 04 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION 05 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

The West End is the engine room of the national economy London’s West End makes a huge contribution to our city’s and home to one of the finest retail offers in the world. economy and New West End Company is to be commended As custodians of this unique global centre, Westminster City for the fantastic job it has done in supporting the area’s “ Council is wholly committed to working with our partners “ to maintain and enhance the West End’s standing. businesses and attracting visitors from around the world. Through our work with equally dedicated stakeholders such I am committed to doing all I can to help this exciting and as New West End Company, the West End Partnership vibrant area of London continue to thrive. continues to make great strides in delivering a coordinated Sadiq Khan vision for the area which builds on both the energy and Mayor of London expertise of its members. Our working partnership with ” New West End Company is key to ensure Westminster’s prosperity is shared by our residents and businesses alike, advocating the West End with one united voice.

Councillor Nickie Aiken Leader of Westminster City Council ” 07 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Foreword

DELIVERING OUR NEW WEST END

Since being established in 2000, New West End Company has a solid reputation amongst our membership and stakeholders across London as a champion for the businesses we represent; providing street management, marketing, advocacy and insights to attract customers and investment to our district, keeping them here longer and drawing them back again.

Last year, this was validated as 92% challenging trading conditions as it of voting members elected to renew continues to evolve and improve at an New West End Company for a fourth term incredible pace. The Elizabeth line will as the Occupier Business Improvement open at the end of this year bringing District (BID) for London’s West End & millions more visitors into the district, Mayfair. This not only guaranteed £25 and the £10m public realm development million of business investment into the scheme on Bond Street will be area over the next three years, but completed this autumn, as the upgrade to demonstrated a clear mandate from Hanover Square continues to take shape. Sir Peter Rogers, Chairman the 600 businesses we represent and We continue to work closely with the Mayor, confidence in our delivery. Westminster City Council and Transport London is an outstanding global city and for London to deliver a collaborative the West End remains an attractive vision for the Oxford Street District destination for investors, occupiers and Transformation including Oxford Circus visitors. Our members represent the best and improvements to Regent Street in retail, hotels, dining, leisure and real with close to £100m earmarked for estate. However, these are challenging these works. times for bricks and mortar retail, which New West End Company has a clear has been under pressure for some time in strategy for delivering on behalf of our the UK. A prolonged consumer downturn, members in partnership with increased fixed costs including a stakeholders and we remain focussed disproportionately high increase in on making London’s West End & Mayfair business rates and wages, fluctuations in the world’s first choice for visitors, the value of the pound and the seemingly business and investors. unstoppable rise of digital sales has created a difficult landscape for our This report updates you on the progress members over a protracted period. made towards our 2020 shared vision. The next year offers our district many We look forward to continuing our work opportunities to fight back against together, seeing in our next chapter. Jace Tyrrell, Chief Executive 08 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION 09 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

One Vision Our Strategic Objectives

To make London’s West End & Mayfair the world’s To secure the West End & Mayfair’s future as the world’s first choice for visitors, businesses and investors. number one retail and leisure district;

To be an effective champion and influencer of policies that deliver economic growth;

Our Prime Purpose To be an authoritative global voice on London’s West End & Mayfair; To attract customers and clients to the West End & Mayfair, to keep them here longer and to draw them back again. To evidence our impact over time with increased spend and enhanced values. 11 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

The Elizabeth Line Opportunity

This December, the Elizabeth line will open at two Over the next few years, we will be working with members and stations in the West End transforming the district by partners to minimise the risk and maximise the opportunity of bringing millions more visitors to our district each year the Elizabeth line through; and over £4bn boost to annual spend in our area by 2022. Advocating for growth enabling policies to the West End’s regulatory and trading environment To ensure we are ready for this unprecedented change, Leading on the delivery of transformational projects across New West End Company, with The Fitzrovia Partnership and the district to reduce traffic and improve air quality Heart of London Business Alliance, commissioned ARUP, global experts in infrastructure and the built environment, Delivering world quality street management services which to produce a report that examines the impact the Elizabeth line maintain a clean and safe environment throughout the will have on the West End. increase in visitor numbers Providing access to new data and insights for a deeper The report explores the growth in footfall, customer understanding of existing and new customers catchment and spend in the area, when we can expect it, how different people will move across our district and the Building commercial partnerships to deliver marketing opportunities to capitalise on this growth. Download the campaigns and events which drive additional footfall and report at www.newwestend.com/elizabethlinereport enhance the global profile of Lond on’s West End

300,000,000 300,000,000 Total West End station entry and exit growth: 2016 to 2031, annual figures Elizabeth line Service: December 2019 Onwards 250,000,000 250,000,000

200,000,000 200,000,000

150,000,000 150,000,000

100,000,000 100,000,000

50,000,000 50,000,000

Source: TfL Railplan Data; Arup analysis 2016 2017 2018 20192016 20202017 20212018 20262019 20312020 Note:2021 TfL forecast2026 numbers assume2031 full year of Bond Street Bond Street 39,923,000 40,400,000 40,832,000 5539,,459923,,000 6540,,247400,,000 6940,,318832,,000 7255,,937459,,000 7565,,385247,,000 69operation.,318,000 The72 future,937,000 year figures75,385, 000presented left TCR TCR 39,669,000 40,142,000 39,513,000 5839,,093669,,000 6540,,737142,,000 6839,,325513,,000 7158,,426093,,000 7465,,419737,,000 68are,325 therefore,000 71a result,426,000 of multiple74,419 year,000 forecast, weighted by currently monthly usage (e.g. current Oxford Circus Oxford Circus 84,485,000 85,493,000 89,258,000 8784,,410485,,000 9285,,344493,,000 9589,,949258,,000 10087,,410980,,000000 10592,,344212,,000000 95,949,000 100,980,000 105,212,000 demand between Jan to April; plus future demand Total (3 stations) Total (3 stations) 164,076,000 166,035,000 169,603,000 200164,,962076,,000 223166,,328035,,000 233169,,593603,,000 245200,,344962,,000 255223,,016328,,000 233with,593 new,000 line245 between,344,000 May to255 December).,016,000 12 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION 13 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Progress on our 2020 Targets

Achieve 85% Member Satisfaction by 2020 Black = 2020 Target Red = Progress to Date 92% Occupier Renewal Ballot Support December 2017

£10m Addition Income £10m By Appointment Spend in Retail & Hotels £3.6m £2.4m

Increase Dwell Time by 20% from base 2,000 West End Jobs & Apprenticeships 2018 Baseline Set (PwC) 575 Placements

£120m Transformation Schemes Delivered Bond Street – On Track for Delivery Autumn 2018 Customer Promoter Score 20% Increase on Key Categories Hanover Square – Scheme Commenced £11m Funds Raised Oxford Street Transformation – £100m Funding Earmarked & 2018 Baseline Set (PWC) Consultations Complete

200 New & Refurbished Businesses Freight & Waste Consolidation Across 74 Street 110 Complete Bond Street Scheme Complete

£100m Media Coverage Political Commitment to Devolve & Reform Business Rates £46m £10m Reduction West End Businesses & £19m Relief Fund 15 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Our 2020 Strategy

Advocacy & Management & Marketing & Insights Services Commercial

An influential, Authoritative Improved Environment, Attracting Customers, Business Voice Enhancing Values Inward Investment

1 Champion the West End & 5 Deliver world quality street 9 Implement an integrated Mayfair’s international retail & management and visitor services destination marketing, events leisure sector to all levels of and commercial revenue plan government advocating for 6 Maximise the commercial policies that create jobs and benefits of the Elizabeth line 10 Promote the West End to long-term economic growth occupiers and investors, 7 Reduce commercial traffic and enhancing the area’s 2 Lead campaigns that drive improve air quality by delivering reputation and investment global competitiveness and freight and waste consolidation opportunities globally prosperity; funding public 8 Improve the public realm of our realm schemes, business rates key shopping streets including reform, extended Sunday traffic reduction, upgrade of trading hours and removing public spaces and improved barriers to tourism spend pedestrian access 3 Evidence our impact over time providing members and partners with quality trading insights, definitive assessment of the West End visitor and benchmarking our ROI and the wider economy

4 Maximise local community support for policy changes to improve commercial performance 16 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Uniting with our Street Associations

At the start of our new BID term on 1 April 2018, the Regent Street Association and Bond Street Association formally joined New West End Company.

We now have dedicated Associate Directors for the three areas of our district: Bond Street & Mayfair, Oxford Street and Regent Street. This integration combines our expertise and streamlines our resources to enhance the services and programmes we provide to you, our members, along with our key partners and stakeholders. 19 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Advocacy & Insights

New West End Company campaigns on issues to benefit the trading environment in the West End.

2016 – 2018 RESULTS which has been working with Government placed to secure its status as a global to develop new initiatives. In the The New West End Company-led London shopping and entertainments district. campaign’s five years, Chinese visitor business rates campaign secured over After listening to our members over numbers have increased by over 150%, £10 million savings for large West End the years, it became clear that the outstripping growth in the Schengen area. businesses on the Government’s original ability to understand the unique revaluation proposals and a £300 million profile of the West End consumer new national relief fund, of which FUTURE PROGRAMME was a key component to helping Westminster City Council received over Looking ahead, New West End Company’s them build competitive advantage. £21 million for its large businesses to make This year we will be partnering with bids. But the large increase for central national advocacy programme seeks to enhance business performance, with a focus PricewaterhouseCoopers to deliver a London businesses following revaluation ground-breaking insights programme is driving New West End Company’s on business rate reform, Brexit preparation that uses an unrivalled data set of longer-term campaign to reform and and Sunday trading as well as campaigns customer spend, global travel and replace the business rates system. to increase international visitor spending through enhancing tax-free shopping and mobile network data, to produce a Plans to transform the Oxford Street attracting more high spending visitors. complete view of the West End District in preparation for the opening customer. Set for launch in October of the Elizabeth Line are progressing. Locally we are working to ensure that 2018 members will receive New West End Company’s preferred traffic reduction and public realm comprehensive monthly, quarterly option is to the fore and we continue to improvements continue and that London and bi-annual reporting. work with Westminster City Council and and Westminster planning policy allows TfL to deliver a scheme that works for and encourages the West End to grow in businesses, visitors and residents. ways that reflect national and international To boost the number of high spending shopping trends. Together these will ensure Chinese visitors, New West End Company that, despite difficult trading conditions and helped found the UK China Visitor Alliance Brexit uncertainty, the West End is best

£19.6m 150% 1,500 156 relief fund secured increase in Chinese the number of times our reports were generated visitors to the UK monthly digital insight in 2017 reports were downloaded in 2017 21 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Transformational Projects

There are a number of transformational projects underway to prepare the district for the opening of the Elizabeth line in December.

2016 – 2018 RESULTS FUTURE PROGRAMME partnership with The Portman Estate, Wild West End, FM Conway, Marble Arch The £10 million Bond Street public realm We will continue to campaign for a BID and Baker Street Quarter BID and development is now over halfway through transformational scheme for the Oxford harnesses Pavegen’s sustainable kinetic and on schedule to be completed this Street District, focused on solutions to energy paving system. Autumn. Working in partnership with accommodate the millions of additional Westminster City Council, the Mayor’s visitors we expect to welcome into our Office, Transport for London and the businesses with the opening of the West End Partnership, the scheme will Elizabeth line. We will campaign for rejuvenate Bond Street’s public realm to improved growth and planning policies, create a world-class environment. which deliver public realm enhancements across our district; we will also campaign Throughout the second half of 2017 we for better enforcement, management and continued to campaign and represent maintenance to ensure the West End views from our members on the continues to reflect the calibre of brands Oxford Street District Transformation. and organisations that operate here. We used this information to formulate our formal response to the consultation A new focus for us this year will be on and complement our plans to revitalise green spaces for the West End and this the public realm and increase dwell time summer, we will be opening a new amongst our visitors. We also produced a garden on Old Quebec Street, designed by leading report to assess the impact the award-winning designer Kate Gould and Elizabeth line will have on the district showcased at the RHS Chelsea Flower and its public spaces. Show. The garden has been created in

£10m 3 25 60 funding secured for reports on the principles for the Oxford recommendations given Bond Street Oxford Street District Street District Vision to TfL on the Oxford Street Transformation District Vision

© Publica 23 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Management & Services Improved Environment, Enhancing Values

New West End Company’s dedicated teams provide cleaning, security and recruitment services in the West End.

2016 – 2018 RESULTS FUTURE PROGRAMME Our clean team respond to reported We understand the environment incidents on the street within 30 minutes. continues to shift significantly creating Over the last two years they have cleaned new security challenges. Working in the equivalent of 20.55 football pitches partnership with Westminster City Council worth of pavement, removed 719 incidents and the Metropolitan Police we will be of graffiti and dealt with over 10,000 increasing our security team to provide illegally dumped waste bags from the stronger enforcement across the entirety street. Our security team dealt with over of our BID area. We are working towards 8,000 incidents across Oxford and Regent a blended team approach, combining Street and assisted businesses with over council, enforcement, police and security 400 incidents of shoplifting. teams to combat anti-social and criminal behavior at all levels. We are particularly proud of the recognition our team received in May 2017, when they We will also provide more robust were honoured with a Metropolitan Police management of public spaces throughout commendation for their arrest of a difficult the district, concentrating on keeping our and notorious individual in the West End. streets clean and welcoming for everyone. Our Welcome Ambassadors on Oxford and Regent Street last year welcomed over 720,000 visitors to the area and reported over 1,800 environmental incidents and over 6,500 cleaning issues.

20.5 Over 720,000 3,500 2,982 football pitches worth of visitors welcomed to incidents across Oxford cleaning issues to pavement cleaned the area and Regent Street dealt Westminster City Council with by our security team 25 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Marketing & Commercial Attracting Customers, Inward Investment

A comprehensive programme of high profile events and campaigns to further position the West End as the retail, leisure and cultural heartland of the capital, encouraging a global and local audience to visit and invest.

2016 – 2018 RESULTS was supported by a promotional forums including MAPIC and MIPIM. Christmas campaign. We have also visited Hong Kong, An innovative tourism campaign to raise Singapore and Spain to promote the the profile of the West End and reinforce Both of our tourism initiatives ‘By vast opportunities available in the the Mayor’s message that #LondonIsOpen Appointment’ and ‘Destination West End’ West End to future occupiers and real was launched in Summer 2017. welcoming international clients to estate investors. These trips generated The campaign was led by New West End London’s West End grew over the year. over £1 million in West End media Company and supported by Heart of These programmes are designed to raise coverage in leading industry publications London Business Alliance, Shaftesbury the profile of the West End by highlighting reaching over 50 million people. Estates, The Crown Estate and Regent unique offerings and bespoke experiences Street Association. It saw the district come in the area to attract visitors from key to life with over 360 flags adorning the source markets. The team work with FUTURE PROGRAMME area, and had a social reach of 2.1 million. tourism partners from destinations around the globe including China, Middle East and This year for the first time we are running On Regent Street, between July and USA and have held over 350 meetings with a global competition to design new December 2017 we supported the these organisations this year. We have Christmas Illuminations for Oxford Street, Regent Street Association in delivering seen an increase in sales to £2.4 million which will be showcased in December ten traffic-free days, including the directly to our member businesses this 2018. We will also be launching our inward Summer Streets series the Motor Show year and are looking forward to investment programme at MAPIC to and Spirit of Christmas Lights Switch On increasing this to £10 million by 2020. expand or work overseas, enhancing the show. In partnership with the NSPCC, West End’s reputation and investment New West End Company organised the We continue to promote London’s opportunities globally. 58th Christmas Lights Switch On Show on West End on a global stage to real estate Oxford Street in November 2017 which investors and international brands using

11 £46m £2.4m 2.1m traffic-free events that worth of media coverage in sales generated people reached through attracted 3m visitors through By Appointment #LondonIsOpen campaign programme 26 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION 27 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

Governance Structure Board of Directors 2018

FINANCE & BOARD ADVISORY GROUPS BOARD OF DIRECTORS GOVERNANCE GROUP • BID Development • Transport & Oxford St • Public Affairs NEW WEST END COMPANY • Occupier Steering Paul Jackson John Burns Jace Tyrrell Toby Courtauld Peter Hearsey • Rates Steering General Manager Chief Executive Officer Chief Executive Chief Executive Executive Director, Legal & Property Claridge’s Derwent London PLC New West End Company Great Portland Estates House of Fraser

REGENT STREET OXFORD STREET BOND STREET & MAYFAIR PROPERTY GROUP MANAGEMENT GROUP MANAGEMENT GROUP MANAGEMENT GROUP

PUBLIC REALM DELIVERY

Katherine Russell Anna Bond Paul Lorraine Sacha Berendji Sir Peter Rogers MANAGEMENT & MARKETING Head of Real Estate, Planning, Director of Development, Estate UK General Manager Director of Retail Chairman ADVOCACY & PLACEMAKING Planning & Policy, Commercial Group Development Program Longchamp Marks & Spencer New West End Company • Visitor Services Property & Development Grosvenor • Business Voice & Lobbying • Cleansing & Security John Lewis Partnership • Inward Investment • Marketing & Events • Insight & Engagement • Enforcement & Street Management

Manuel Criado-Romero Meave Wall James Cooksey David Shaw OBE Barratt West Managing Director Store’s Director, Retail Operations Director of Central London Chairman Vice President and Managing Director, Pontegadea Selfridges & Co. The Crown Estate The Pollen Estate UK and Ireland Tiffany & Co. 28 DELIVERING OUR NEW WEST END PROGRESS ON OUR 2020 VISION

District Map

The 74 Streets in the BID area, acknowledged as London’s retail and leisure heartland, are anchored by Bond Street, Oxford Street and Regent Street LANGHAM PLACE and include the hinterland areas of East Mayfair, North Mayfair and North Oxford Street. PORTLAND PLACE All of the following streets will be included, in full or in part, in the MARKET PLACE New West End Company Occupier BID 2018 – 2021. ST. CHRISTOPHER’S PLACE

OXFORD STREET

Air Street (in part) Cavendish Square Hanover Street Oxford Street BARRETT STREET GEES COURT Albermarle Street Clifford Street Hanway Street (in part) Picton Place BIRD STREET

Argyll Street Conduit Street Harewood Place Princes Street ARGYLL STREET Balderton Street Cork Street Heddon Street Rathbone Place (in part) SOUTH MOLTON STREET Barrett Street Davies Street Henrietta Place Regent Street (in part) GREAT MARLBOROUGH STREET (in part) (in part) Berners Street Dean Street Holles Street Savile Row DUKE STREET

Berwick Street (in part) Dover Street (in part) James Street (in part) Sherwood Street (in part) REGENT STREET Binney Street Duke Street (in part) Lancashire Court South Audley Street (in part) BROOK STREET NEW BOND STREET HEDDON STREET Bird Street Eastcastle Street Langham Place South Molton Street NORTH AUDLEY STREET LANCASHIRE COURT BREWER STREET New Bond Street Gees Court Lumley Street St. Christopher’s Place BROWN HART GARDENS SHERWOOD STREET Old Bond Street Gilbert Street Maddox Street Stratford Place GLASSHOUSE STREET Brewer Street (in part) Glasshouse Street (in part) Market Place Swallow Street (in part) Brook Street Great Castle Street Mount Street Upper Brook Street (in part) AIR STREET Brown Hart Gardens Great Marlborough Street New Burlington Street Vigo Street (in part) SAVILE ROW

Bruton Place Great Portland Street (in part) Newman Street (in part) Wardour Street (in part) SWALLOW STREET

Bruton Street (in part) Great Titchfield Street(in part) Noel Street Wells Street (in part) OLD BOND STREET ALBERMARLE STREET Bryanstan Street (in part) Grosvenor Square North Audley Street Wigmore Street (in part)

Burlington Gardens (in part) Grosvenor Street Old Burlington Street DOVER STREET Carlos Place Hanover Square Orchard Street (in part)

Delivering withourpartners www.newwestend.com E T Chief Executive Jace Tyrrell 020 7462 0680 02074620680 jace.tyrrell@ @ newwestend newwestend.com London W1B4JD 149-151 RegentStreet Heddon House 3rd Floor

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