Georgia State University ScholarWorks @ Georgia State University Communication Dissertations Department of Communication Fall 12-14-2011 The Playful Audience: Professional Wrestling, Media Fandom, and the Omnipresence of Media Smarks Shane Matthew Toepfer Georgia State University Follow this and additional works at: https://scholarworks.gsu.edu/communication_diss Recommended Citation Toepfer, Shane Matthew, "The Playful Audience: Professional Wrestling, Media Fandom, and the Omnipresence of Media Smarks." Dissertation, Georgia State University, 2011. https://scholarworks.gsu.edu/communication_diss/33 This Dissertation is brought to you for free and open access by the Department of Communication at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Communication Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact
[email protected]. THE PLAYFUL AUDIENCE: PROFESSIONAL WRESTLING, MEDIA FANDOM, & THE OMNIPRESENCE OF MEDIA SMARKS by SHANE TOEPFER Under the Direction of Ted Friedman ABSTRACT This dissertation posits a new model for understanding media audiences, bringing the scholarship of game studies to the critical analysis of audience practices. The concept of play proves beneficial for understanding the complex processes of media audiences, as they are able to traverse dichotomous categories when engaging media content. The genre of professional wrestling proves a perfect case study for examining these playful audience practices, and this study is an ethnographic account of the practices of wrestling fans. Focusing on the behaviors of fans at live wrestling events, in online contexts, and in the subcultural setting of a card game entitled Champions of the Galaxy, this study demonstrates the necessity of the concept of play for understanding what media audiences do when they engage media content.