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COVID-19 Brings Forth a Social Media Standardbred Content Explosion

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COVID-19 Brings Forth a Social Media Standardbred Content Explosion DRF HARNESS HOME DIGITAL HARNESS EYE HARNESS PPS DRF BETS ENTRIES ARCHIVE THURSDAY, APRIL 9, 2020 COVID-19 brings forth a social media Standardbred content explosion NEW PLAYERS From interviews to training to intellectual debate, racing participants have taken to social media to fill the void in their daily routines DOUBLE YOUR FIRST DEPOSIT UP TO $250 EDITOR’S EYE By Derick Giwner JOIN NOW @DRFHarness Every situation has a bright side for those willing to view things in a positive light. Within the Harness Racing community, the overwhelming shining moment amid the sick- ness and death brought on by COVID-19 has been the imaginative and informative content brought forth by its participants. The creative juices have truly been Inside this issue unleashed as trainers, drivers, broadcasters, photographers and many more have taken Jay Bergman: Folliwng clear rules can to social media to entertain, inform, stimu- see society/racing through COVID-19, late the mind, and simply fill the mountain of free time available as we physically isolate Page 4 Greg Blanchard anhors COSA’s Facebook to prevent the spread of the virus. The range Live broadcasts. Million-dollar purchase Damien gets a of content spans from comparing the great moment in the spotlight, Page 6 horses of various generations to in-depth live video productions highlighting the many Racing industry and its participants. The In Sweden, harness racing continues personalities of the sport. recent COSA TV broadcasts on Facebook and despite COVID-19, Page 7 The most engaging content for those of us YouTube featuring trios like John Campbell, starved for our fill of the Standardbred world Bill O’Donnell and Ron Waples or Yannick Darin Zoccali: Remembering the people comes from the Central Ontario Standard- Gingras, Matt Kakaley and Tim Tetrick, on my harness racing journey, Page 8 bred Association (COSA) in the form of hour- are an acceleration of the original mission plus live videos where host Greg Blanchard according to Blanchard. On The Backstretch: Profile of USTA does a spectacular job of interviewing a group “The switch to this virtual format certainly Director David Siegel, Page 9 of industry participants. The CUJO Enter- evolved from the fact that Curtis (MacDonald) tainment production provides viewers with a and his team (CUJO Entertainment) haven’t Industry Headlines: Wallace, MacDonell high-quality view of all guests and Greg while been able to shoot video on location due to head 2020 Canadian Hall of Fame class, he peppers them with questions from those the COVID-19 situation,” said Blanchard, Page 13 watching the broadcast as well as showing referring to the many videos previously shot and discussing past races. at barns and training centers. “They have a Comments? Questions? COSA announced in late December 2019 lot of experience with the Facebook Live plat- Email the Editor [email protected] that it was launching a new marketing initiative aimed at promoting the Harness CONTINUED ON PAGE 3 The Ohio Sires Stakes wishes everyone a Healthy & Safe Spring! OSS schedule at WWW.RACINGOHIO.NET For information contact Kimberly Rinker at 614-779-0269 [email protected] © 2020 Daily Racing Form, LLC - 10 Grand Central, 3rd Floor, NY, NY 10017 PAYMENTS DUE APRIL 15* One list and one check keeps your horses eligible to these top events. *per USTA rule 12.02 all payments must be postmarked by midnight Thursday, April 16 ALL PAYMENTS FOR 2, 3 and 4 & up listed here required prior payments. 2-year-olds* For these 2020 Events: Harrah’s Hoosier Park Breeders Crown® The Elevation Kentuckiana Stallion Management Pace Kentuckiana Stallion Management Trot 3-year-olds* Madison County For these 2020 Events: Harrah’s Hoosier Park Dover Downs Matron Series Breeders Crown® Carl Erskine Jenna’s Beach Boy Monument Circle 3-year-olds and up Dover Downs Matron Series Harrah’s Hoosier Park Breeders Crown® Caesar’s Trotting Classic Dan Patch Hollywood Gaming at Dayton Dayton Distaff Derby Derby Dayton Trotting and Pacing Derbies Make checks payable and Be sure to check our website send all entries to: for complete conditions, The Hambletonian Society® race dates & payment forms! Cranbury Gates Office Park • 109 South Main Street, Suite 18 • Cranbury, NJ 08512-3174 Phone: 609-371-2211 • Fax: 609-371-8890 • Web: hambletonian.com COSA FACEBOOK Greg Blanchard discusses the 2018 Breeders Crown win by Dorsoduro Hanover with Matt Kakaley, Yannick Gingras and Tim Tetrick. CONTINUED FROM PAGE 1 Nancy Takter posted a number of videos highlighting her babies last week (March 30/31) on Facebook. She even brought us on a tour of her outside barn and introduced many of the people behind the form so it was an easy transition for them to make. It’s fantastic that scenes. Casie Coleman played videographer on April 7, providing us a COSA has supported this and that we are able to utilize the available look at her crew of Betting Line-sired and other 2-year-olds. We also technology to produce new content for the harness racing audience.” caught videos from the Per Engblom, Marcus Melander and Tony After watching the April 5 broadcast with Gingras, Kakaley Alagna stables. and Tetrick, it was impossible to come away unimpressed with the Award-winning photographer Chris Gooden has done daily Face- effort put forth by Blanchard and the behind-the-scenes crew. The book Live broadcasts from the desk where he works and brought interaction between host and guests, along with the introduction in a number of guests to discuss racing and life. Diamond Creek of outside video, is seamless. Clearly there is plenty of preparation Farm took us behind the scenes a number of times in the last week involved. to demonstrate stallion collection, how they breed a mare, and even “COSA TV has been putting out two of these shows a week (Wednes- farrier work. day and Sunday nights) so it’s a quick turnaround and there is defi- The number of daily conversations on the history of Harness nitely some work involved in compiling video footage and photos, Racing have also seen a huge jump since COVID-19 has forced most and any relevant research,” said Blanchard. “We will create a rough of us to spend the majority of time at home. Hall of Famer Roger outline for the show order but that’s about it. It certainly isn’t as tight Huston put forth his all-time trotting race while people chimed in as a network production but that’s part of the authentic appeal of this with comments. Harness Racing Fan Zone and PMU Hippique both format and I think that the audience understands it won’t have that put up 32-horse brackets on social media asking people to vote on the overly polished look.” best horses of all-time and top Prix d’Amerique champions in history, Blanchard said viewership has been growing with each episode and respectively. best of all, he expected the series to continue in some form even when “I think that people in the harness racing community are live racing resumes. trying to keep themselves occupied and entertained like everyone The latest show aired on April 8 with Jack Darling, Paul MacDonell else is, so shows like [COSA TV], along with the other wonderful and Ben Wallace. Readers can visit the COSA Facebook page or related content that’s being produced, helps fill that void,” said YouTube channel to watch it live or at any time. Blanchard. While COSA TV may be leading the way, the number of interest- The content from all sources throughout the sport has been tremen- ing Harness Racing options on social media right now is impressive. dous and truly uncovered the vision of the industry players given a bit Many trainers have been posting live videos of 2-year-olds and other of free time to explore their inner talents. stable stars. DRF Harness Weekend | 3 | April 9, 2020 Visit us online at drf.com/harness Following clear rules can see society/racing through COVID-19 We all love to be entertained and those who work hard in Harness Racing provide a service to others that watch and wager. Yet as the jaywalKING racetracks have one by one gone dark and we find ourselves waiting anxiously for this pandemic to run its course and for our lives to go By Jay Bergman BergmanJay back to a semblance of what they were, it is time for all to become more educated. I say that because only when we fully understand the nature of the spread of the coronavirus can we emerge from its path There are so many divides in this country that it’s hard to believe. and get our lives back. One would have thought that a growing pandemic would be an event The wisdom of our lead- so dark and dangerous that the masses would all agree to take the ership to insist on social same steps to put an end to it. It’s daunting when you’re in a “hotspot” distancing during a time of and are direct witness to the lives quickly and most assuredly taken active spread of the disease away due to COVID-19. will no doubt save thou- That all people in the country can’t recognize the danger is some- sands, if not hundreds-of- thing that for a few weeks I really couldn’t come to terms with. thousands, of lives. While However, after the last week it has become more obvious to me. There it is understandable that are two incredible “E’s” that could be followed during these times and all wish to get back going it’s shocking to me how people react when given the choice.
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