2020 MUAHS AWARDS PRESS COVERAGE REPORT

SATURDAY, JANUARY11, 2020 | THE NOVO AT L.A. LIVE MEDIA COVERAGE SUMMARY As of February 2020, The 2020 Make-Up Artists & Hair Stylists Guild Awards earned over 1.26 billion audience views and over 907 press breaks with an estimated publicity value of $23.9+ million.*

*Numbers and analytics gathered through media monitoring sources like Critical Mention, Cision, Google. Other reports and numerical data gathered through Visibility Reports (via PR Newswire) and social media.

2 MEDIA VALUES OVERVIEW TOTAL TOTAL TOTAL PICK UP AUDIENCE PUBLICITY VALUE 907 1.26+ BILLION $22.9 MILLION

• TOTAL PICKUP: This number reports how many news outlets have picked up the story. Eleven (11) press releases and media alerts were distributed and have been mentioned/featured over 907 times on various outlets. • TOTAL AUDIENCE: This is the number of online news visitors each outlet receives that shows us the potential views. A total of 1.26+ Million viewers were exposed to the MUAHS press releases and media alerts through each outlet. • TOTAL PUBLICITY VALUE: Publicity value can also be viewed as free ‘ad value,’ as mentions of MUAHS via the respective press release or media alert takes up real estate on the many different outlet’s websites.

*NUMBERS AND ANALYTICS GATHERED VIA PR NEWSWIRE, CISION AND PREVIOUS HISTORICAL DATA. 3 PRE-EVENT PUBLICITY Approximately eleven (11) press releases and media alerts were distributed prior to the event:

Jun 26 Press Release: Awards Timeline Announcement Release

Sept 16 Press Release: Lifetime Achievement Honorees Announced

Sept 17 Press Release: Lifetime Achievement – Martin Samuel & Thomas Burman

Sept 23 Press Release: Submissions Open Announcement

Oct 17 Press Release: Submissions Close Announcement

Nov 14 Press Release: Nominations Announced

Nov 26 Press Release: Livestream Frankie Grande Announcement

Dec 3 Press Release: Distinguished Artisan – Patrick Stewart Announcement

Dec 16 Media Alert #1: Presenters

Dec 23 Media Alert #2: Additional Presenters

Jan 8 Media Alert #3: Honorees

Jan 9 Media Alert #4: Sir Patrick Stewart Distinguished Artisan

Jan 11 Press Release: Winners Announcement

4 PRE-EVENT BREAKS

5 PRE-EVENT BREAKS

6 MEDIA BARTERS / TRADE ADVERTISEMENTS

A full-page color ad ran in THR’s 1/8/20 issue. Magazines were distributed at the award show. (Total barter value - $10K)

A full-page color ad ran in Variety’s 1/8/20 issue that were also distributed at the award show. (Total barter value - $31K)

Banners ran on SHOOTonline’s email newsletter and SHOOTonline.com from 12/12/19 to 1/10/20.

The Powder Group promoted the #MUAHSawards on their social media platform blasting it out to their 16K+ followers.

7 HUSTLERS TELEVISION SPECIAL, ONE HOUR OR MORE THE REAL HONOREES ANGEL DE ANGELIS, DIERDRE HARRIS ROBERTA GARDENER-ROGERS, NOOGIE THAI, CONGRATULATIONS JOHN WICK: CHAPTER 3 – PARABELLUM LIVE PROGRAM SERIES OR RAY DODSON KERRIE SMITH, THERESE DUCEY MOVIE MADE FOR TELEVISION THE YOUNG AND THE RESTLESS TO ALL OF THE JOKER ADRIANA LUCIO, REGINA RODRIQUEZ, KAY GEORGIOU, VANESSA ANDERSON, MITCHELL BECK BEST CONTEMPORARY MAKE-UP LAUREN MENDOZA THE LAUNDROMAT AMERICAN IDOL HONOREES MARIE LARKIN, YVETTE STONE, J. ROY HELLAND TONIA GREEN, GINA GHIGLIERI, MICHELLE CHUNG DANCING WITH THE STARS CHILDREN AND TEEN 6 UNDERGROUND TELEVISION PROGRAMMING AND NOMINEES GIULIANO MARIANO, DOMINGO SANTORO, JULIE SOCASH, ALISON GLADIEUX, DONNA BARD LUCO SACCUMAN SATURDAY NIGHT LIVE LOUIE ZAKARIAN, AMY TAGLIAMONTI, JASON MILANI BEST MAKE-UP OF THE ALL THAT SIR PATRICK STEWART BEST PERIOD AND/OR CHARACTER SO YOU THINK YOU CAN DANCE: SEASON 16 MICHAEL JOHNSTON, MELANIE MILLS, ALLAN APONE DISTINGUISHED ARTISAN TONIA GREEN, SILVIA LECZEL, ALISON GLADIEUX HAIR STYLING WORLD OF DANCE A SERIES OF UNFORTUNATE EVENTS RECIPIENT DOLEMITE IS MY NAME TONIA GREEN, DANIELLE RUSH RITA CICCOZZI, TANYA HUDSON, KRISTA SELLER CARLA JOI FARMER, STACEY MORRIS, HENRY DANGER 7TH ANNUAL TRADE BARTER ADS LINDA VILLALOBOS MICHAEL JOHNSTON, PATTI BRAND-REESE, DOWNTON ABBEY BEST PERIOD AND/OR CHARACTER MAKE-UP BRAD LOOK ANNE NOSH OLDHAM, ELAINE BROWNE, DEADWOOD: THE MOVIE LANA HOROCHOWSKI, MAURINE BURKE, JUST ADD MAGIC MARC PILCHER LESA NIELSEN DUFF MYRIAM AROUGHETI, MERRY LEE TRAUM MALEFICENT: MISTRESS OF EVIL NO GOOD NICK MAKE-UP AUDREY FUTTERMAN-STERN LIVE IN FRONT OF A STUDIO AUDIENCE: NORMAN LEAR’S ‘ALL IN THE FAMILY’ AND MYRIAM AROUGHETI, MERRY LEE TRAUM, ONCE UPON A TIME … IN HOLLYWOOD JACKLYNN EVANS JANINE RATH-THOMPSON, MICHELLE DIAMANTIDES ‘THE JEFFERSONS’ PATTY BUNCH, FARAH BUNCH ROCKETMAN BEST HAIR STYLING MARTIN SAMUEL LIZZIE YIANNI GEORGIOU, TAPIO SALMI, PATSY & LORETTA ALL THAT ARTISTS & JORI JENAE MCGUIRE, JULIE CALLIHAN, LIFETIME ACHIEVEMENT AWARD LAURA SOLARI JOE MATKE, DWAYNE ROSS, ROMA GODDARD HAIR STYLING LAURA GODWIN RENT: LIVE A SERIES OF UNFORTUNATE EVENTS TELEVISION SERIES, MINI-SERIES ZENA SHTEYSEL GREEN, ANGELA MOOS, JULIE MCHAFFIE, DIANNE HOLME OR NEW MEDIA DONNA BARD FULLER HOUSE ANNA MARIA ORZANO, SANDRA MUNK HAIR STYLISTS SATURDAY NIGHT LIVE BEST CONTEMPORARY MAKE-UP LOUIE ZAKARIAN, AMY TAGLIAMONTI, MALIBU RESCUE BIG LITTLE LIES JASON MILANI PAVY OLIVAREZ, MONIQUE HYMAN, LAURA CAPONERA MICHELLE RADOW, ERIN GOOD-ROSENMANN LIP SYNC BATTLE SHORTIES EUPHORIA BEST SPECIAL MAKE-UP EFFECTS JERILYNN STEPHENS, KATHLEEN LEONARD, GUILD AWARDS DONIELLA DAVY, KIRSTEN COLEMAN CELEBRITY BIG BROTHER: SEASON 2 CORY ROTENBERG GRACE AND FRANKIE TYSON FOUNTAINE, BRIAN PENIKAS, MELISSA SANDORA, DAVID DE LEON, BONITA DEHAVEN SCOTT WHEELER COMMERCIALS AND MUSIC VIDEOS THOMAS BURMAN RUSSIAN DOLL 2019 MTV VIDEO MUSIC AWARDS JANUARY 11, 2020 LIFETIME ACHIEVEMENT AWARD AMY L. FORSYTHE, HEIDI PAKDEL, DANIELLE MINNELLA ANGELIQUE VELEZ, KYLE KRUEGER BEST MAKE-UP MAKE-UP THE HANDMAID’S TALE PADDLETON ALL THAT AT THE BURTON LEBLANC, ALASTAIR MUIR, FAYE CRASTO VYVY TRAN MICHAEL JOHNSTON, MELANIE MILLS, BRAD LOOK SATURDAY NIGHT LIVE BOTCHED: SEASON 6 PROMO NOMINEES BEST PERIOD AND/OR CHARACTER MAKE-UP LOUIE ZAKARIAN, JASON MILANI, TOM DENIER JR. JASON COLLINS, CARLTON COLEMAN, NOVO AMERICAN HORROR STORY: 1984 MICHAEL MCCARTY FEATURE-LENGTH MOTION PICTURE CARLEIGH HERBERT, MICHAEL MEKASH, BEST CONTEMPORARY HAIR STYLING GEICO: A WITCH FOR A THIRD ROOMMATE BY MICROSOFT ABBY CLAWSON AMERICA’S GOT TALENT DOMINIE TILL, PEPE MORA BEST CONTEMPORARY MAKE-UP CHERNOBYL DEAN BANOWETZ, RYAN RANDALL, CORY ROTENBERG POSE: PROMO CAMPAIGN AT L.A. LIVE AVENGERS: ENDGAME DANIEL PARKER, NATASHA NIKOLIC-DUNLOP DANCING WITH THE STARS KERRY HERTA, SHERRI LAWRENCE GAME OF THRONES MARY GUERRERO, KIMI MESSINA, ‘MONSTERS: WAREHOUSE’ THE ‘GOOD/EVIL’ JOHN BLAKE, FRANCISCO PEREZ, DENNIS LIDDIARD JANE WALKER, KAY BILK BOMBSHELL SO YOU THINK YOU CAN DANCE SPECTRUM COMMUNICATIONS AD CAMPAIGN GLOW DEAN BANOWETZ, MELANIE VERKINS, RYAN RANDALL EDWARD FRENCH, , BRUCE FULLER #MUAHSawards VIVIAN BAKER, CRISTINA WALTZ, RICHARD REDLEFSEN LANA HOROCHOWSKI, MAURINE BURKE HUSTLERS THE VOICE FOSSE/VERDON JERILYNN STEPHENS, MEAGAN HERRERA-SCHAAF, BEST HAIR STYLING MARGOT BOCCIA, ROXANNE RIZZO DEBBIE ZOLLER, DAVE PRESTO, JACKIE RISOTTO JOHN WICK: CHAPTER 3 – PARABELLUM AMBER MAHER BUDWEISER – RESERVE COPPER LAGER STEPHEN M. KELLEY, ANNA STACHOW, WORLD OF DANCE COMMERCIAL JACENDA BURKETT BEST SPECIAL MAKE-UP EFFECTS DEAN BANOWETZ, MEAGAN HERRERA-SCHAAF, ENZO ANGILERI US AMERICAN HORROR STORY: 1984 CORY ROTENBERG POSE: PROMO CAMPAIGN SCOTT WHEELER, TYM SHUTCHAI BUACHARERN, MICHAEL MEKASH, VINCENT VAN DYKE, JOE MATKE, FERNANDO NAVARRO, BARRY LEE MOE SABRINA CASTRO CARLEIGH HERBERT BEST PERIOD AND/OR SOMETHING AMAZING CHERNOBYL CHARACTER HAIR STYLING CRAIG GANGI, NAOMI BAKSTAD BEST PERIOD AND/OR DANIEL PARKER, BARRIE GOWER, PAUL SPATERI DEADWOOD: THE MOVIE WEIRD AL YANKOVIC: PRESS PROMO – CHARACTER MAKE-UP FOSSE/VERDON MELISSA YONKEY, LAINE TRZINSKI, JOSE ZAMORA OFF CAMERA WITH SAM JONES DOLEMITE IS MY NAME DEBBIE ZOLLER, JACKIE RISOTTO, DAVE PRESTO LIVE IN FRONT OF A STUDIO AUDIENCE: SEAN JAMES CUMMINS VERA STEIMBERG, DEBRA DENSON, GAME OF THRONES NORMAN LEAR’S ‘ALL IN THE FAMILY’ AND DEBORAH HUSS-HUMPHRIES BARRIE GOWER, SARAH GOWER ‘THE JEFFERSONS’ THEATRICAL PRODUCTION DOWNTON ABBEY : DISCOVERY TIM BURKE, PIXIE SCHWARTZ, CONRAD HILTON ANNE NOSH OLDHAM, ELAINE BROWNE, SAM SMART GLENN HETRICK, JAMES MACKINNON, BEST MAKE-UP FAULKNER PATSY & LORETTA JOKER YVETTE STONE, TERESA MORGAN CATS THE MUSICAL NICKI LEDERMANN, TANIA RIBALOW, JAKEY HICKS, SIERRA PETERSON BEST CONTEMPORARY HAIR STYLING RENT: LIVE SUNDAY ENGLIS BARRY LEE MOE, APRIL SCHULLER, ERICA ADAMS INTO THE WOODS ONCE UPON A TIME … IN HOLLYWOOD BIG LITTLE LIES VANESSA DIONNE, DONNA LEVY, JEFF KNAGGS HEBA THORISDOTTIR, GREGORY FUNK JOSE ZAMORA, LORENA ZAMORA, LONA VIGI LA BOHEME ROCKETMAN BLACK-ISH DAYTIME TELEVISION DARREN JINKS, BRANDI STRONA LIZZIE YIANNI GEORGIOU, TAPIO SALMI, ARAXI LINDSEY, ENOCH WILLIAMS BEST MAKE-UP REEFER MADNESS LAURA SOLARI EMPIRE DR. PHIL MICHAEL JOHNSTON, FERNANDO NAVARRO, MELISSA FORNEY, AL PAYNE, NOLAN KELLY COOL BENSON, ALAN BOSSHARDT, LAUREN LILLIEN BEST SPECIAL MAKE-UP EFFECTS GRACE AND FRANKIE CHRISTINA PATCH SWEENEY TODD BOMBSHELL KELLY KLINE, JONATHAN HANOUSEK, THE PRICE IS RIGHT SHARON PENG, RAVEN WINTER , VIVIAN BAKER, RICHARD REDLEFSEN MARLENE WILLIAMS CAROL WOOD CAPTAIN MARVEL THE HANDMAID’S TALE THE BOLD AND THE BEAUTIFUL BEST HAIR STYLING BRIAN SIPE, ALEXEI DMITRIEW, SABRINA WILSON PAUL ELLIOT, EWA LATAK-CYNK CHRISTINE LAI JOHNSON, CHRIS ESCOBOSA, CATS THE MUSICAL IT CHAPTER TWO STACEY ALFANO JAKEY HICKS, SIERRA PETERSON, CHANTHY TACH SEAN SANSOM, SHANE ZANDER, IANTHA GOLDBERG BEST PERIOD AND/OR THE REAL HAMILTON ROCKETMAN CHARACTER HAIR STYLING MELANIE MILLS, UZMEE KRAKOVSZKI, CHARLES LAPOINTE, DARYL TERRY BARRIE GOWER, LIZZIE YIANNI GEORGIOU, AMERICAN HORROR STORY: 1984 MOTOKO HONJO-CLAYTON INTO THE WOODS VICTORIA MONEY MICHELLE CEGLIA, ANALYN CRUZ, TASCHI LYNELL THE YOUNG AND THE RESTLESS VANESSA DIONNE, STEPHANIE FENNER, JEFF KNAGGS THE IRISHMAN CHERNOBYL PATRICIA DENNEY, KATHY JONES, LA BOHEME MIKE MARINO, MIKE FONTAINE, CARLA WHITE DANIEL PARKER, JULIO PARODI, BOZENA MAISEJENKO LAURA SCHAFFER HOLMES DARREN JINKS, RAQUEL BIANCHINI, LINDA CARDENAS 6 UNDERGROUND FOSSE/VERDON SWEENEY TODD JANA CARBONI, LEONARDO CRUCIANO CHRISTOPHER FULTON, CHRISTEN EDWARDS, BEST HAIR STYLING SHARON PENG, RAVEN WINTER CHRISTINE CANTRELL DR. PHIL BEST CONTEMPORARY HAIR STYLING GLOW MIMI VODNOY-LOVE, ANNETTE JONES BOMBSHELL THERAESA RIVERS, VALERIE JACKSON THE BOLD AND THE BEAUTIFUL ANNE MORGAN, JAIME LEIGH MCINTOSH, POSE LISA LONG, DANIELLE SPENCER, LAUREN LARSEN As Seen on SHOOT BARRY LEE MOE, TIMOTHY HARVEY, SABANA MAJEED THE ORIGINAL ENTERTAINMENT MAKE-UP AND HAIR STYLIST AWARDS DIAMOND LEVEL RUBY LEVEL SAPPHIRE LEVEL PREMIER LEVEL

PLATINUM LEVEL GOLD LEVEL SILVER LEVEL

MUAHS-Guild_Variety_full-page.indd 1 12/30/19 11:40 AM 8 EVENT LISTINGS The 2020 #MUAHSawards were listed on a variety of industry calendars and event listing sites.

9 CREDENTIALED RED CARPET PRESS Over 30 outlets were credentialed to cover the Awards; this included various photographers, video interviewers and print reporters.

10 RED CARPET LIVESTREAM The MUAHS’s went live from their Red Carpet again with host Frankie Grande. He interviewed honorees, nominees and MUAHS VIPs before the show. The show was streamed on the Local 706 website, on the MUAHS Facebook page, Vimeo and Amazon Live.

Via Local 706’s Official Facebook Page, the live stream had a reach of 875 with 685 Engagements and hundreds of reactions. Through Vimeo, the livestream viewed over 1.7K times and garnered 2.9K+ impressions. Through Amazon Live, over 15.1K people tuned in.

Watch Livestream Here: http://bit.ly/2NVbWTt

11 SEATED PRESS Select press journalists were invited to attend the awards ceremony. Over a dozen were in attendance including:

12 PHOTO & VIDEO COVERAGE

Getty was hired to build an EPK site (www.image.net/muahsawards2020) that houses photos, videos and the winners release.

This was updated immediately after the show and distributed to Getty’s distribution list.

Honeysweet Creative gathered video throughout the night that highlight special moments in the awards ceremony as well as backstage interviews with winners and presenters. Segments of the awards event are included in the EPK.

13 POST-EVENT PUBLICITY The winners announcement earned over 267 million audience views and 159 breaks with an estimated publicity value of $2.9 million. Top drivers of post-awards coverage included Sir Patrick Stewart, Bombshell, and the winners announcement.

14 POST-EVENT PUBLICITY

15 POST-EVENT PUBLICITY

16

EXPOSURE I PARTIES

Zhao Shuzhen AARP Movies for and Tzi Ma Grownups Awards BEVERLY WILSHIRE, BEVERLY HILLS, JAN.11 wnups

Laura Dern was among the honorees at the annual celebration of films made for the 50-plus audience. "Thank you for inviting me into your club, because guess what, guys?" said Dern, who turns 53 on Feb. 10. "It's sexy, it's fun, it's amazing, it's creative, it's inventive — I'm having the time of my life!" "Knives Out" star Don Johnson admit- ted that he was less enthusiastic when his AARP card arrived in the mail. "I got pissed off," he said. "So I imme- diately went out and had three more children."

Annette Bening

Laura Dern flanked by Rian Johnson, daughter Jaya Harper Jamie L'ae,&urtis and mom Diane Ladd and Don Johnson

EXPOSURE I PARTIES

Zhao Shuzhen AARP Movies for and Tzi Ma Grownups Awards BEVERLY WILSHIRE, BEVERLY HILLS, JAN.11 wnups Laura Dern was among the honorees at the annual Patrick Stewart and celebration of films made for the 50-plus audience. "Thank you for inviting me into your club, because guess what, guys?" said Dern, who turns 53 on Feb. 10. "It's sexy, it's 'The fun, it's amazing, it's creative, it's inventive — I'm having the time of my life!" "Knives Out" star Don Johnson admit- ted that he was less enthusiastic when his AARP card arrived in the mail. "I got pissed off," he said. "So I imme- diately went out and had three more children." Outsider'

Annette Bening Variety Cynthia Premiere Erivo Wednesday, 1/15/2020 DIRECTORS GUILD OF AMERICA, LOS ANGELES, JAN. 9 Cynthia Erivo plays Holly Gibney, a private investigator who uses unconventional methods to help solve a grisly murder case in the HBO series, which is based on a Stephen King novel. To tap Laura Dern flanked by Rian Johnson, daughter Jaya Harper Jamie L'ae,&urtis and mom Diane Ladd and Don Johnson Make-Up Artists and Hair into the mindset of the character, Erivo paid special attention to her Stylists Guild Awards look. "1 wanted her to have long Patrick Stewart and Michael Westmore braids.... I knew I wanted her to 'The THE NOVO AT L.A. LIVE, LOS ANGELES, JAN. 11 Outsider' have a button-up collar and chinos

Cynthia Patrick Stewart accepted the Distinguished Artisan Award, receiving and boots, because I wanted her Premiere Erivo DIRECTORS GUILD OF AMERICA, LOS ANGELES, JAN. 9 recognition for his six-decade career on stage, TV and film. Onstage, the to feel normal in her uniform, com- Cynthia Erivo plays Holly Gibney, a private investigator actor shared a story about how he became a wigmaker's dream when he pared with the fact that she isn't who uses unconventional methods to help solve a grisly murder case started losing his hair at 19. "I've worn many wigs over the years and have uniform in her thinking," Erivo told in the HBO series, which is based on a Stephen King novel. To tap been proud and happy. I have loved every one of them," he said. "I have Variety. "She's so far to the left in Make-Up Artists and Hair into the mindset of the character, Erivo paid special attention to her loved the people who made them for me and helped me with makeup," he the way she thinks. I wanted her Stylists Guild Awards look. "1 wanted her to have long braids.... I knew I wanted her to THE NOVO AT L.A. LIVE, LOS ANGELES, JAN. 11 have a button-up collar and chinos added, praising his "Star Trek" makeup supervisor Michael Westmore. to be centered when you saw her." Patrick Stewart accepted the Distinguished Artisan Award, receiving and boots, because I wanted her recognition for his six-decade career on stage, TV and film. Onstage, the to feel normal in her uniform, com- CJ actor shared a story about how he became a wigmaker's dream when he pared with the fact that she isn't started losing his hair at 19. "I've worn many wigs over the years and have uniform in her thinking," Erivo told been proud and happy. I have loved every one of them," he said. "I have Variety. "She's so far to the left in neonguilds.com loved the people who made them for me and helped me with makeup," he the way she thinks. I wanted her added, praising his "Star Trek" makeup supervisor Michael Westmore. to be centered when you saw her." CJ neonguilds.com

17 2020 MUAHS AWARDS SOCIAL MEDIA REPORT

18 SOCIAL MEDIA REPORT Top Posts

Impressions: 3.5K Reach: 3.2K Views (via FB): 741+ Likes: 262 Reach: 1K

Impressions: 13.7K Total Engagements: 1.2K Likes: 20

19 TWITTER SUMMARY

TWITTER OVERVIEW: TOP MEDIA TWEET: Tweet Impressions: 105K IMPRESSIONS: 3.1K Profile Visits: 3.6K ENGAGEMENT: 187 Mentions: 371 LIKES: 38

*Top Media Tweet is a media tweet with *Numbers and analytics shown are in the most impressions. Media Tweets are relation to all #MUAHSawards related usually more effective than text-only posts tweets.

20 TWITTER | TOP MENTIONS

@DigitalLA @kazustudios Followers: 33.1K Followers: 2.7K Retweets: 32 Likes: 22 Likes: 257

21 TWITTER | FROM THE SPONSORS

@CinemaMakeup @BLSLimo @mudschools

22 TWITTER | NOTEABLE MENTIONS

23 TWITTER | NOTEABLE MENTIONS

24 INSTAGRAM SUMMARY INSTAGRAM OVERVIEW: Likes: 13.4K on #MUAHSawards related posts Reach: ~97K Followers: 300+ New Followers Stories: 24K Views across all #MUAHSawards Story Posts (avg of 648.6 viewers per post)

*Numbers and analytics shown are in relation to all #MUAHSawards related posts

25 INSTAGRAM | NOTEABLE MENTIONS

@katodestefan | 5.4K Followers

@vivianbaker | 10K Followers

@impact24pr | 880 Followers

26 INSTAGRAM | NOTEABLE MENTIONS

@jokermovie| 1M Followers @onceinhollywood | 261K Followers

27 INSTAGRAM | NOTEABLE MENTIONS

@thepowdergroup | 16K Followers

28 INSTAGRAM STORY

This year, we utilized Instagram’s Story feature and the Instagram Grid to promote the #MUAHSawards. This included coverage of winners, special announcements, livestream promotions and inside access to a behind-the- scenes look of the MUAHS.

Each post earned an average of 648.6 views and the stories earned over 24K views. The story is saved on @Local_706’s Instagram profile permanently for view.

29 FACEBOOK SUMMARY

FACEBOOK OVERVIEW: Post Reach: ~6.7K People Reached through #MUAHSawards posts Post Engagement: 3.3K New Page Followers: 215+ Page Views: 192 avg. page views per day during #MUAHSawards Season

*Numbers and analytics shown are in relation to all #MUAHSawards related posts

30 @LOCAL_706 AT A GLANCE

TWITTER OVERVIEW: Tweet Impressions: 105K Profile Visits: 3.6K Mentions: 371

INSTAGRAM OVERVIEW: Likes: 13.4K on #MUAHSawards related posts Reach: ~97K Followers: 300+ New Followers Stories: 24K Views across all #MUAHSawards Story Posts (avg of 648.6 viewers per post)

FACEBOOK OVERVIEW: Post Reach: ~6.7K People Reached through #MUAHSawards posts Post Engagement: 3.3K New Page Followers: 215+ Page Views: 192 avg. page views per day during #MUAHSawards Season

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