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VOL. 33, NO. 34 $2.00/SEPTEMBER 3 - 9, 2012
Deals show Key soliciting tech sector attractive options for to investors new HQ space By CHUCK SODER [email protected] Banking giant seeks efficiency, though
Northeast Ohio’s technology scene others theorize a better lease is its goal is coming of age. In the wake of two acquisitions By STAN BULLARD late last month totaling $470 million, [email protected] several people who follow technology companies in the region say many KeyCorp is indicating to developers and local tech firms now are capable of property owners that it might want to build attracting far greater amounts of a new headquarters in Cleveland, though money than they could have just a some real estate brokers believe it may be few years ago. expressing such interest in order to extract a In some cases, that money will better lease deal at its current home, the 57- come via acquisitions. In others, it story Key Tower. will be in the form of larger venture A property development source familiar capital investments. with the situation said KeyCorp has asked Both the former and the latter more than one downtown developer to already are starting to happen. provide office alternatives for the company. Although the number of local tech The source said Key wants less space than companies being acquired hasn’t the banking company occupies now at 127 risen drastically during the last two Public Square. years or so, some recent deals have “They are not looking to downsize (staff), been especially large. but want a more efficient layout,” the source On Aug. 24, for example, medical said. implant maker OrthoHelix Surgical According to a Feb. 27 regulatory filing, Designs Inc. of Medina announced it KeyCorp leases 26 floors totaling almost will be sold to medical device firm 690,000 square feet in Key Tower, the second- See TECH Page 8 tallest skyscraper between Chicago and New York City. The source said the space KeyCorp would INSIDE need for its headquarters could be trimmed with more efficient layouts. KeyCorp also In-depth shale coverage could benefit from technological improve- We analyze the trends and the ments in the 20 years since Key Tower’s major players in Ohio’s shale boom. completion. The source asked not to be PAGE 13 identified because he is not authorized to CRAIN’S FILE PHOTO See KEY Page 28 HOSPITALS AT BOTTOM OF BOTTLE Scarcity of some drugs, ‘suffocation’ of supply chain forces pharmacists to get creative
By TIMOTHY MAGAW make supplies of medications last. are generic injectable drugs. Alter- [email protected] Although the federal government natives, if they exist, often are sold The medicine cabinets at North- has offered a few tools to ease the at high markups. east Ohio’s hospitals are sparse burden, local hospital pharma- One hard-to-come-by pain these days, and while it’s no fault cists say the shortages show few medication typically costs the of their own, a nationwide drug signs of easing. More than 200 Cleveland Clinic 10 cents a dose. shortage has forced pharmacists drugs are in short supply or un- But, given the difficulty in securing to come up with creative ways to available entirely; the bulk of these See DRUGS Page 29 34 7 Expert advice to World grow your sales
NEWSPAPER Traded ConferenceC
74470 83781 Thursday, Sept. 27 See page 9 0 20120903-NEWS--2-NAT-CCI-CL_-- 8/31/2012 1:53 PM Page 1 20120903-NEWS--3-NAT-CCI-CL_-- 8/31/2012 2:22 PM Page 1
SEPTEMBER 3 - 9, 2012 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 3 INSIGHT With final $25M, art institute will finish expansion CIA reaches $66 million goal, allowing it to start second phase of campus integration
By TIMOTHY MAGAW “The last $20 million is the [email protected] toughest,” said Mr. Nunes, who led a successful $15 Grafton Nunes’ paramount million fundraising effort at task upon becoming presi- Emerson College in Boston dent and CEO of the Cleve- prior to his arrival in Cleve- land Institute of Art in 2010 land. “Finishing that $66 was to sniff out the remaining million was important be- $25 million needed to com- Nunes cause the capital campaign plete the college’s $66 mil- and unification project was lion fundraising effort — the largest so important to the growth of the in the institution’s 130-year history. school.” Nearly 2½ years later, the small Completed in December 2010, the ANDRE JENNY art school steered by Mr. Nunes has first phase of the unification project reached that goal and is ready to was the complete renovation of break ground this fall on the final the college’s Joseph McCullough phase of its expansive building ini- Center for the Visual Arts on Euclid tiative. The project’s goal is to unite Avenue; it’s a former Ford Model T the school’s fragmented East Side assembly plant built in 1915 and SAME GAME. NEW NAME? campus into a single complex on acquired by the college in 1981. Euclid Avenue in University Circle’s The second phase, expected to Cleveland Browns Stadium soon may be rebranded, Uptown district. See CIA Page 28 but what value a deal might bring is tricky to gauge THE WEEK IN QUOTES
By JOEL HAMMOND [email protected] “The hospitals basi- “What we’ve done to cally validated that survive is we’ve gotten hen soon-to-be Cleve- land Browns owner they felt the (drug) into some other areas. Jimmy Haslam intro- shortage was some- We’ve diversified our duced himself to Cleve- landersW at a news conference Aug. 3 what severe.Years business.We’re finding at Browns headquarters in Berea, he was open and direct about everything ago, it was sporadic. industries and oppor- except potential personnel changes; Now it’s more of a tunities where we can with the sale still not complete, he was hesitant to comment on those chronic problem.” use our existing capital matters. — Lisa Anderson, a registered equipment.” His bluntness was a marked nurse and vice president of departure from the reclusive Randy FRANK JANSKY/ZUMA PRESS member services for the Center — Matt Reineke, president and New Cleveland Browns owner Jimmy Haslam (left) stands Lerner, followed quickly by another for Health Affairs. Page One CEO, Americarb. Page 12 with general manager Tom Heckert at the team’s Family anomaly: Mr. Haslam admitted that Night scrimmage on Aug. 8 at Cleveland Browns Stadium. he would explore, “probably,” selling the naming rights to Cleveland “The Utica is an inter- “We’re not anti-tax Browns Stadium, a potentially lucrative INSIDE: The most valuable naming rights esting area and an and we’re not afraid transaction. deals in the NFL. Page 11 “We live in a marketing world,” Mr. ■ A year in, 92.3 The Fan makes up ground interesting play and to pay our share, we Haslam said simply that day. on WKNR in local sports radio. Page 9 Two things appear to be certain in people go where just want to know any potential naming rights deal on the presenting sponsor. It’s also a lock opportunities are. … what we’re dealing North Coast: First, that it won’t be Pilot that Westlake-based TravelCenters of Flying J, the giant Knoxville-based America, Pilot’s chief competitor in And lots of people see with.” operator of truck stops that Mr. Haslam their business, won’t be chosen. potential in the Utica.” — Terry Fleming, executive runs; he reiterated in a Plain Dealer After that, the deal seems to be fair director of the Ohio Petroleum interview last week a previous asser- game. Browns spokesman Neal Gulkis — Gregory Brown, general Council in Columbus. Page 18 tion that his company would not be the See BROWNS Page 11 counsel for Texas-based Beland Energy Utica LLC and Beusa Energy. Page 13 ERC study finds more — and bigger — raises on tap for 2013 Only a small number of manufacturing companies plan to freeze wages INSIDE: Historical wage hike data that said they would freeze pay were from ERC. Page 9 not included in calculating pay raise averages. The ERC survey covered By DAVID PRIZINSKY by an average of 3% next year, com- companies deciding to increase year, and 60% said they would do so five job classifications ranging from [email protected] pared to the 2.8% wage and salary wages and salaries.” in 2013. Mr. Mordarski also noted executives to production, supervi- hikes projected in the year-ago He said the 3% average projected that only a small number of manu- sory and clerical. A slightly better Northeast Ohio survey. Actual increases put in place wage hike is slightly higher than facturing companies said they This year, when it came to actual worker pay picture is painted this during the current year averaged recent averages and is the highest would freeze wages next year, a raises, service companies loosened year by employers participating in 3%, slightly higher than anticipated since 2009. The largest average pay good sign. the purse strings a little more than the latest compensation survey pub- in the year-ago survey. hike recorded in the last dozen ERC The ERC contacted 154 companies manufacturers. The raises at service lished by the Employers Resource Marty Mordarski, director of surveys was 4.4%; that occurred in and organizations for the survey — firms exceeded those at manufac- Council, a human resources service research and membership at ERC, 2001. 76 manufacturing companies, 46 turing firms by a small margin, and organization in Mayfield Village. said the latest survey “indicates Half the companies surveyed non-manufacturing companies and that is expected again next year. Raises are expected to increase there is also a trend toward more said they raised pay 3% or more this 32 nonprofit organizations. Employers See ERC Page 9 20120903-NEWS--4-NAT-CCI-CL_-- 8/31/2012 10:55 AM Page 1
4 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM SEPTEMBER 3 - 9, 2012
PUBLISHER/EDITORIAL DIRECTOR: Brian D.Tucker ([email protected]) EDITOR: Mark Dodosh ([email protected]) MANAGING EDITOR: Scott Suttell ([email protected]) OPINION Bad breaks lected officials in Columbus have talked a good game about reducing the number of tax breaks that businesses enjoy in Ohio, but Ehaven’t made headway in stripping them from the tax code. Instead, they’ve added to their number, causing us to doubt whether they’re serious about doing away with any of the tax giveaways, which in total cost the state billions of dollars in revenue each year. As Crain’s government reporter Jay Miller wrote FROM THE PUBLISHER in a Page One story last week, a study by public policy nonprofit Policy Matters Ohio showed state legislators and Gov. John Kasich in the last year had approved at least nine new or expanded “tax expen- Look ahead, address the past messes ditures” — government-speak for tax credits, n a discussion about business and — including Mr. Gregory — found it company with years of experience selling deductions and exemptions. These additions came what needs to be done to jump-start confusing that President Obama has not products to global markets. How do you even though lawmakers and the governor have the American economy, who would tried to build bridges with the American plan for 2013 when the debt crisis and given the impression through public comments that you imagine decrying golden para- business community. Had he done so, instability in the eurozone continues to Ichutes as lucrative financial payouts that the Republicans might not have had so dominate the world’s business news even they believe there are needless tax loopholes that should be eliminated. “idiot CEO’s get when they get fired?” much to yell about last week in Tampa. headlines? Dennis Kucinich, you might guess. This was all captured by syndicated And what could Northeast Ohio, even Take remarks made last April on the floor of the Nope. columnist William D. Cohan of with its long history as a center of inter- Ohio House by state Rep. Mike Foley, a Cleveland Some Occupy Cleveland pro- Bloomberg News, who quoted national trade, do as a region to further Democrat and a member of a legislative study tester? BRIAN Mr. Wright as saying — correctly help our local companies prosper through committee on taxes. Rep. Foley said many of the tax Nah. TUCKER — that it does no good to keep exports? breaks “probably help economic development in An overblown, talk-show looking back and blaming peo- Many of our companies have been the state of Ohio.” blabberer? ple for the financial mess, and active in Asia for years, if not decades. What Wrong again. that our ongoing financial crisis will the Asia slowdown mean to them? “But,” he noted, “there are some out there that The man uttering those words demands that we act, and act On Sept. 27, business owners and are fairly silly and have been on the books for a long was one of America’s most- quickly. executives will be able to get some of time.” respected former chief execu- Real business and political those questions answered while making Fairly silly? Try ridiculous. tives, Lou Gerstner, the man leaders, they said, need to sit valuable connections at Crain’s NEO It’s absurd that the Ohio Department of Taxation responsible for the dramatic down together and work out a World Trade Conference. Two powerful every two years goes through the exhaustive effort turnaround of IBM. plan that begins right now. A keynote speakers will be sandwiched of creating its Tax Expenditure Report, which item- He and two others in his same category good first step would be to find those around four panel discussions probing — former General Electric CEO Jack real leaders. these questions and other issues, followed izes the cost to the state of each tax break, only to Welch and Bob Wright, former head of **** by a networking cocktail reception. see the document sit on the shelf. As the report itself NBC Universal — gathered on Nantucket YOU’RE A BUSINESS OWNER and For more information on the event — to states, the responsibility for evaluating each tax Island recently for a discussion with realize that in order to grow, you need to be held at Executive Caterers at Lander- expenditure’s merit “belongs jointly to the General David Gregory, host of NBC’s Meet The find new markets overseas. The problem haven — or to register, visit www.crains Assembly and the Governor.” Yet once a tax give- Press. is, you’re not quite sure where to start. cleveland.com/NEOWorldtix, or call ■ away is added to the roster, it continues on and on Particularly telling was that the men Or, you’re an executive of a local Christian Hendricks at 216-771-5182. and on, without a thorough examination by either the Legislature or the governor’s office of whether the tax break’s benefit to Ohio’s economy is worth PERSONAL VIEW the revenue the state forgoes. The failure of the legislative and executive branches of government to do anything of value Revising Third Frontier plan appropriate with the Tax Expenditure Report isn’t unique to the current occupants of the Statehouse and governor’s By BARBARA R. SNYDER Ms. Snyder is president of Case Western erating pace of change, Ohio Third Fron- tier investments should focus more on mansion. The state’s tax commissioner has been Reserve University and a member of the nyone who doubts the differ- Ohio Third Frontier Advisory Board. shorter-term opportunities for returns required since 1987 to produce the report as a ence a decade can make need on investment — that is, those within a supplement to the governor’s biennial budget. only look back to 2002. ments. The effort proved so successful window of fewer than five years. Twenty-five years and five gubernatorial adminis- In that year, United Airlines that in 2010, more than 60% of voters ■ Strengths focused: The Ohio Third filedA for bankruptcy, Palm and BlackBerry endorsed a proposal to extend the state’s Frontier should direct resources to those trations later, the elimination of a tax break remains about as rare an event in Columbus as a sighting of dominated the new smart phone market, support for an additional four years. areas where Ohio already has leadership and Mark Zuckerberg started his first year Why tinker with an approach that has relative to other states. Outside analysis Halley’s Comet in the heavens. at Harvard. attracted such acclaim and new dollars? has identified several industrial clusters Instead, the tax expenditures keep piling up — so Today, United has the world’s largest Because the status quo is never static — that meet this criterion, among them much so that they had reached 128 in the latest tax number of airline destinations, iPhones especially in the current business climate. Advanced Materials, Software Applica- department report. and Androids are all the rage, and Mr. Last month, I was among the members tions for Business & Healthcare, and Until Gov. Kasich and the Legislature actually Zuckerberg’s company, Facebook, boasts of the Ohio Third Frontier advisory board Medical Technology. ■ begin to peel back — rather than add to — the more than 950 million active users. and commission who came together Catalytic campuses: Revolutionary for a retreat to consider the program’s number of tax breaks on the books, it’s hard to con- For Ohio, 2002 stands out as the year advances from the Internet to Google the state launched Ohio Third Frontier, accomplishments and opportunities. emerged from universities, where faculty sider their talk about closing at least some of these a model for economic innovation that has Over two days of extensive conversation, members pursue the next “Big Idea” loopholes anything more than gratuitous lip service. brought the state more than 80,000 new several themes emerged: every day. By supporting the commercial- jobs and $6.6 billion in outside invest- ■ Rapid results: Given the ever-accel- See VIEW Page 6 20120903-NEWS--5-NAT-CCI-CL_-- 8/30/2012 3:34 PM Page 1
SEPTEMBER 3 - 9, 2012 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 5
THE BIG ISSUE Do you think political conventions are still relevant, and do they influence how you vote?
700 W. St. Clair Ave., Suite 310, Cleveland, OH 44113-1230 Phone: (216) 522-1383 Fax: (216) 694-4264 www.crainscleveland.com
Publisher/editorial director: Brian D. Tucker ([email protected]) Editor: Mark Dodosh ([email protected]) Managing editor: ANNE CARTER NICK PETRAKIS ALEX MEYERS DANIELLE LIPPE Scott Suttell ([email protected]) Sections editor: Pepper Pike Cleveland Lakewood Cleveland Amy Ann Stoessel ([email protected]) I think they’re still relevant, because it To tell you the truth, in this day and I don’t think they have a great influ- I think they are important, but I think Assistant editor: kind of puts a face on the party. It just age with everyone tweeting and ence on how people vote. I think people have their opinions already in Joel Hammond ([email protected]) Sports kind of unifies the people in that party. Facebook and all the media — instant they’re still relevant, because it’s a place. So, personally, they do not Senior reporter: They don’t influence my decision to news — you get all the information, all platform for them to at least talk influence how I vote. Stan Bullard ([email protected]) vote, but that’s because I’m already the news breaking, on a daily basis. about the issues and their stance on Real estate and construction decided. So they’re just repeating the facts, if them, which is always going to get in Reporters: Jay Miller ([email protected]) you ask me. the public eye. Government Chuck Soder ([email protected]) Technology Dan Shingler ([email protected]) Energy, steel and automotive Tim Magaw ([email protected]) Health care and education Michelle Park ([email protected]) Finance Select Assets of Ginger Christ ([email protected]) Manufacturing, marketing and retailing Research editor: Deborah W. Hillyer ([email protected]) Industrial Sands Cartoonist/illustrator: Rich Williams Marketing director: have been sold to acquisition of has been recapitalized by has been acquired by Lori Grim ([email protected]) Marketing/Events manager: Christian Hendricks ([email protected]) Assistant Events Manager: Jessica Snyder ([email protected]) Advertising sales manager: $297 Million Nicole Mastrangelo ([email protected]) Senior account executive: Financial Advisor and Adam Mandell ([email protected]) Sell-Side Advisor Buy-Side Advisor Sole Placement Agent Sell-Side Advisor Account executives: Dawn Donegan ([email protected]) Andy Hollander ([email protected]) Lindsey Nordloh ([email protected]) Office coordinator: Toni Coleman ([email protected]) Digital strategy and development a portfolio company of manager: a portfolio company of has received a minority investment from Stephen Herron ([email protected]) Web/Print production director: Craig L. Mackey ([email protected]) has been acquired by an affiliate of has sold a grocery-anchored Production assistant/video editor: shopping center to Steven Bennett ([email protected]) has been acquired by Graphic designer: Lauren M. Rafferty ([email protected]) Billing: $179 Million Susan Jaranowski, 313-446-6024 ([email protected]) Credit: Financial Advisor and Todd Masura, 313-446-6097 Sell-Side Advisor Sell-Side Advisor Sell-Side Advisor Sole Placement Agent ([email protected])
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6 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM SEPTEMBER 3 - 9, 2012
An end and a beginning Youngstown firm buys Jeff Baldassari, Taylor president and CEO, said the company closed its doors June 8. The closing cost about 50 people their jobs at the plant in Taylor Chair’s assets Bedford and at a second plant — Taylor Desk — in Lynwood, Calif. Taylor bought that California plant 196-year-old Bedford company closed doors in in the 1980s. The closing also cost the jobs of June; Gasser will continue office furniture line Mr. Baldassari and executive vice president Brett Meals, who was a By JAY MILLER “They have a long history member of the seventh-generation [email protected] and they have a stellar descendents of company founder reputation in the (office Benjamin Fitch. Mr. Fitch opened The Taylor chair is on its way back. the business in Bedford in 1816. It will be made in Ohio, but not in furniture) industry.” Mr. Baldassari blamed the com- Bedford, its home for 196 years. – Mark Gasser, president, pany’s demise on the recession and Gasser Chair Co. of Youngstown Gasser Chair Co. the failure to win a tax abatement bought the name, chair designs, from the state of Ohio for the 72,000- customer list and other proprietary square-foot plant Taylor built in property at an Aug. 22 auction of the “The attraction to us was the fact Bedford in 2006. assets of The Taylor Cos., which folded that Taylor Chair — they have a long Kent Jones of Thompson Auction- earlier this year. history and they have a stellar repu- eers said the Aug. 22 auction cleaned Taylor was believed to be Cuyahoga tation in the (office furniture) indus- out the Bedford factory, selling items County’s oldest continuously oper- try — was in a separate and different ranging from saws and sanders to ating company; it called itself the market than we currently sell into, scrap leather and corrugated boxes. oldest furniture manufacturer in the which is more of the hospitality and He declined to say how much the sale United States. The company special- entertainment industries,” Mr. Gasser netted for creditors or to disclose ized in chairs for law offices, govern- said. “I don’t think we would have how much is owed to creditors. ment buildings and other institutions. considered getting into the office Meanwhile, the California factory Gasser president Mark Gasser seating business with anything less is being reborn. WEDNESDAY, SEPTEMBER 12, 2012 said his company has yet to decide than that type of a name.” A news release issued Aug. 23 by 11:30am Registration • 12 Noon Lunch & Program whether Taylor’s highly regarded He added, “It’s a very difficult Alan Paull said A.J. Paull Office LLC line of office chairs will be made at market to build or pioneer a brand BOB ROB CHRIS STUART Moderated By, opened for business on Aug. 1. Mr. BENNETT FROST REDFERN GARSON BILL MARTIN Gasser’s Youngstown plant or its in, and Taylor has already done that Paull’s grandfather had sold Eastern Millersburg plant, both of which he over many years.” Cabinet and Furniture Co. to Taylor described as underused. Mr. Gasser said he hasn’t been able in 1986. He then ran what became The company, which has more to assess yet how Gasser will market Taylor Desk. than 110 employees, paid more than and sell the Taylor chairs. But he said $100,000 for the package of Taylor the two companies’ marketing styles Taking a risk on history intellectual property it bought, Mr. were similar, noting that both have Mr. Baldassari, who said he may Gasser said. used independent sales representa- consult with Gasser Chair, was opti- Chairman, Ohio Chairman, Chairman, Ohio Chairman, National & Emmy Republican Party Republican Party of Democratic Party Democratic Party of Award-Winning Gasser will use its newly acquired tives who sell for multiple manufac- mistic that the chair business also Cuyahoga County Cuyahoga County Anchor, Fox 8 News furniture line to expand into the turers. can be restarted. He said he expects For more info: www.ExecutiveCaterers.com market for office chairs. The 65-year- Both chair makers also served what Gasser will focus on the 20% of the and click on Corporate Club or call 440.449.0700 old company specializes in seating he described as a middle market, Taylor chair line that accounted for for restaurants, hotels and casinos. It selling to customers who may buy 50 80% of the business. provided the slot machine and game to 100 chairs at a time. He said he “The good thing is, there aren’t table chairs for both the new Horse- wasn’t planning to compete in the many American wood (chair) manu- shoe casinos in Cleveland and mass market against companies such facturers left,” he said. “They can get Cincinnati. as Steelcase Inc. or Herman Miller Inc. back in because there isn’t a lot of Gasser Chair’s annual sales are competition in that sector.” about $10 million, Mr. Gasser said. Mr. Gasser, too, is optimistic. But That’s about the same size as Taylor he conceded sentiment was a factor Chair, which in 2006 — before the in the decision to buy Taylor Chair. recession — had sales of $11 million, “This is an opportunity to keep the according to information supplied name alive,” he said. “I must admit Attention Northeast Ohio Manufacturers by Thompson Auctioneers of Fair- that, honestly, I couldn’t bear to see born, which handled the disposal of the name and its history just evapo- Who Provide Products to the Water Industry Taylor assets. rate. I thought it was worth the risk.” ■ FREE EXPORT READINESS View: Time to evaluate ASSESSMENT AVAILABLE other tech opportunities continued from PAGE 4 those leaders who first brought the ization efforts of our institutions of Ohio Third Frontier to fruition. But MAGNET has an immediate If your company has higher learning, the Ohio Third then I remember that it hasn’t been opportunity to provide been considering exporting Frontier can ensure breakthroughs that long since we all thought that a several Northeast Ohio but lacked the information make their way to markets far more cell phone smaller than six inches manufacturers interested in needed to determine your quickly. was pretty special. exporting their water and capability to export, contact ■ Meaningful metrics: We require A decade after the Ohio Third water treatment related MAGNET today. much more rigorous collection and Frontier began, it’s time to assess industrial products to The free assessments are evaluation of metrics to determine whether additional opportunities the actual impact of our initiatives. exist for Ohio. Just as in a university foreign markets with a free to be delivered to qualified We have directed staff to explore laboratory, we need to try additional export readiness assessment manufacturers on a first- what measures will provide the most ideas, assess their outcomes, and and analysis. come, first-served basis. useful information for determining adjust based on that new information. Water-related manufacturers who would For this immediate opportunity to receive how best to proceed with regard to No program is perfect, and even like to increase their revenue by selling into a free report on your company’s readiness to existing and proposed programs. the best-sounding proposals may foreign markets are eligible to receive this sell your water-related industrial products Change is always challenging, not prevail in practice. But we have complimentary export readiness assessment overseas, contact MAGNET’s Randy Nemetz particularly when an offering appears an obligation to at least explore new through a special time-limited grant that has at [email protected] or to be going well. options. Ohioans have entrusted us been made available to MAGNET. 216.432.5321. Northeast Ohio companies, hos- with the responsibility of ensuring pitals and my own university, Case their future. Our task is to do all that Western Reserve, have benefited we can to make it as promising as it tremendously from the foresight of can be. ■ WRITE TO US Send your letters to: Mark Dodosh, editor, Crain’s Cleveland Business, 700 W. St. Clair Ave., Suite 310, Cleveland, OH 44113-1230 e-mail: [email protected] 20120903-NEWS--7-NAT-CCI-CL_-- 8/31/2012 1:33 PM Page 1 20120903-NEWS--8-NAT-CCI-CL_-- 8/31/2012 3:42 PM Page 1
8 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM SEPTEMBER 3 - 9, 2012
to previous years, the size of the Entering ‘exit mode’ deals is, according to Mr. Bobrow Tech: VC funds flow to local companies and others who spoke with Crain’s. Among the venture firms that Mr. Bobrow noted how some acqui- have received money from the continued from PAGE 1 More tech deals are on the Capital Management Inc. of Pepper sitions from previous years were fund is Draper Triangle Ventures of Tornier N.V. of the Netherlands way, according to attorney Howard Pike and Wachovia Capital Partners small or involved companies that Pittsburgh. Draper years ago made for $135 million. A few days later, Bobrow, who advises private equity of Charlotte, N.C., for an undis- were not performing well. early investments into two local trucking software firm TMW Systems funds, venture capital firms and closed amount that he previously companies that recently went on to Inc. of Beachwood said it will be young growth companies for the said was less than $100 million. Investments add up raise more venture capital: heart sold for $335 million to Trimble Cleveland office of law firm Taft, Other tech companies that have Venture capital dollars also appear imaging technology developer Navigation Ltd. of Sunnyvale, Calif., Stettinius & Hollister LLP. He has struck deals to be acquired for rela- to be flowing readily into Northeast CardioInsight Technologies Inc. of which makes technology to manage seen an increase in the number of tively large amounts so far this year Ohio, according to JumpStart’s Cleveland raised $7.5 million earlier mobile workers. tech companies ready for exits and include U.S. Endoscopy, which is to figures. Granted, local companies this year, and appointment man- On the venture investment side, is working with a few now. be sold for $270 million to medical would need to raise more than $200 agement software firm TOA Tech- Northeast Ohio companies devel- Mr. Bobrow noted that improve- equipment maker Steris Corp., million in the second half of 2012 to nologies Inc. of Beachwood raised oping medical devices, software, ments in the broader market for its next-door neighbor in Mentor, reach the record of $317 million in $17 million last year. new materials and other high-tech mergers and acquisitions are helping, and Rolls-Royce Fuel Cell Systems venture capital raised in 2007. How- The dollar amounts of local venture products raised a total of $114 million but he added that the region’s tech (U.S.) Inc. of North Canton, which ever, the sheer number of compa- deals will “continue to climb” in the in venture capital during the first sector is in a better position to take for $45 million sold a 51% stake in nies receiving any amount of money future, and acquisitions of local half of 2012. That figure didn’t set a advantage of those improvements itself to Korean conglomerate LG. from venture capital firms or indi- tech companies will become more record, but it easily exceeded first- than it would have been a few years Of the eight local tech companies vidual investors has skyrocketed, common, said Mike Stubler, manag- half totals of $83 million, $50 million ago. identified by Crain’s as striking according to JumpStart’s figures. ing director at Draper. “We should and $18 million in 2011, 2010 and “I absolutely think it means that deals this year to be acquired, some During the first half of 2012, 73 start to see more of those (compa- 2009, respectively, according to data the industry is showing signs of — OrthoHelix, the Rolls-Royce sub- companies received investments, a nies) going into exit mode,” he said. from JumpStart Inc., a nonprofit that maturity,” he said. sidiary, marketing software firm number that beat annual figures Ralph Della Ratta Jr., managing BrandMuscle Inc., wireless equip- assists and invests in young tech Big hairy deals from most previous years. partner at Western Reserve Capital companies. ment provider Summit Data Com- The economy likely is a factor in Partners LLC in Cleveland, said he Money is flowing partly because The acquisition deals for Ortho- munications Inc. and Onosys, the overall increase in deals, but the expects acquisitions to rise. The of improvements in both the econ- Helix and TMW Systems illustrate which provides online food ordering increasing number of quality com- firm lately has been working on omy and the credit market. That’s Mr. Bobrow’s point. software for restaurants — are rela- panies in the region is another, said more deals that involve technology especially true for big acquisitions, The sale of OrthoHelix will mark tively young; all were formed since Lynn-Ann Gries, chief investment companies, and Mr. Della Ratta said which often involve debt financing. the first exit for the company, which 1999. The other three — U.S. Endo- officer at JumpStart. he knows of three that will be sold But there’s another factor driving is owned in part by Mutual Capital scopy, TMW and electronic trans- Ms. Gries said another reason is or are hunting for buyers. deals for tech companies in the region: Partners LLC, a growth-stage ven- action services provider Electronic the presence of the Ohio Capital Although the improved credit They are reaching the point where ture capital firm in Cleveland. TMW Merchant Systems — were formed Fund, a $150 million “fund of funds” market likely is helping drive acqui- they are ready to scale up or, in some founder Tom Weisz sold his stake in in the 1980s and 1990s. that invests in venture capital firms sitions in Northeast Ohio, compa- cases, be sold, according to several his business back in 2005, when the Although the number of acquisi- that commit to financing companies nies looking for venture capital people interviewed for this story. company was acquired by Peppertree tions isn’t particularly high compared in Ohio. The 25 venture capital firms haven’t been helped by national that have received money from the investing trends. Venture investments fund had invested $188 million in 66 have recovered somewhat from the Ohio companies as of March 31. recession but have been flat lately, However, most of the fund’s money according to the Pricewaterhouse- has been committed to venture Coopers/National Venture Capital firms, so if the state Legislature Association MoneyTree Report. doesn’t pass a bill to renew it, the Thus, any increase in venture investments the underlying firms capital in Northeast Ohio can be at- make could slow down, she said. tributed mainly to the achieve- “The work the Ohio Capital Fund ments of people in this region, said did in bringing additional venture Jonathan Murray, managing part- funds to the region has been pretty ner for Early Stage Partners of much the shining star in how we’ve Cleveland. been able to get our companies “Locally, we’ve gotten our act THE AIRPORT THAT MEANS BUSINESS financed,” Ms. Gries said. together,” Mr. Murray said. ■ IS CALLING ALL BUSINESSES. 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Chicago • Cleveland • Columbus • Detroit • Miami • West Palm Beach Visit www.burkeairport.com and click on events for more information mcdonaldhopkins.com 20120903-NEWS--9-NAT-CCI-CL_-- 8/30/2012 2:46 PM Page 1
SEPTEMBER 3 - 9, 2012 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 9 WKNR still No. 1 in sports ERC: Local survey mirrors national trend continued from PAGE 3 WAGE HIKES MAY GO UP Salvatore Indriolo, the company’s radio, but Fan closes gap The pay picture nationwide appears director of human resources. similar to the local snapshot pro- Research by Mayfield Village human Mr. Indriolo said the company, duced by ERC. resources group ERC show raises are with 425 full-time employees, is Data show year-old newcomer brings listeners Mercer, an international consulting expected to increase by an average of enjoying strong demand from all the firm, is projecting average pay raises 3% in 2013. A look at past ERC raises markets it serves. Vitamix uses the to FM dial; ESPN affiliate’s boss undeterred in the United States of 2.9% next estimates and actual figures: CPI in analyzing compensation bud- year, up from 2.7% this year. Mercer gets, but it also takes into account By JOEL HAMMOND more listeners and potential adver- surveyed 1,500 midsize and large Year Projected Actual internal and external benchmarks in [email protected] tisers on to sports radio. employers. setting pay levels, Mr. Indriolo said. WKRK program director Andy One company that is exceeding 2012 2.8% 3.0% One service company, Chapman the average size of raises planned and Chapman Inc. in Twinsburg, is To hear the principals involved, Roth agrees. He said his station’s 2011 2.8 2.8 there is no sports radio competition FM presence has opened sports talk next year is Fastener Industries Inc., planning a combined base pay and in Cleveland. to a group of listeners who either a Berea-based manufacturer with 2010 2.7 2.7 bonus compensation package to Those significant lineup changes hadn’t thought of sports radio operations that include Ohio Nut average about 4% next year, similar at WKNR-AM, 850, better known as before or, if they had, had never and Bolt Co. Fastener Industries will 2009 3.3 3.1 to this year. CEO Walter Chapman ESPN Cleveland, after CBS Radio’s made it to the FM side of the dial. raise wages and salaries by 4% next said the benefits consulting firm was 2008 3.3 3.4 WKRK-FM, 92.3, “The Fan,” went “That has been the most chal- year, a figure that matches the size of unable to increase compensation live in August 2011? Nothing more lenging part — grabbing people and increases that were effective this 2007 3.3 3.5 two years ago. He said business con- than gathering and applying feed- letting people know that there is year. ditions have improved since then back from listeners. sports radio on the FM dial,” said “We look at the Consumer Price 2006 3.3 3.4 and the 27-employee firm also has And the slow but steady ratings Mr. Roth, who in a previous life Index and try to stay ahead of it, if we gained market share. climb at WKRK? All part of the launched Major League Baseball’s can afford to,” said Patrick Finnegan, 2005 3.3 3.4 While the ERC compensation process of building an audience. Internet radio platform. the company’s president and CEO. guide turned up signs of optimism, 2004 3.2 3.6 According to data compiled by And as The Fan increases its The CPI has risen 1.4% from July last the improved outlook isn’t shared Baltimore-based Arbitron Inc., audience, it, too, is moving into year to July this year, according to 2003 3.0 3.3 universally, according to the National which tracks radio listenership developing a more robust marketing the Bureau of Labor Statistics. Federation of Independent Business. nationwide, WKNR remains the top presence. As evidence, Mr. Roth Mr. Finnegan said business is on Chief economist William Dunkel- sports dog in Cleveland. However, cites the station’s partnership with the rise at the 190-employee company. competitors. berg said the group’s latest business in Arbitron’s most recent Portable the Barley House in downtown The company is enjoying record Vitamix Corp., a food processing conditions report indicates small busi- People Meters data, WKRK continued Cleveland on its new Browns tailgate sales, partly because most of the products maker in Olmsted Town- nesses are concerned about higher to close the listener gap. Arbitron parties, which he sees as a way to business units at Fastener Industries ship, will raise employee pay from taxes and are not in a mood to expand. does not release its research pub- introduce even more people to the are benefiting as the recession 3% to 4% next year, a range that The NFIB said optimism is “dis- licly; a Cleveland-area media buyer station and expand its brand. weeded out some of the company’s matches 2012 hikes, according to turbingly low.” ■ provided the data to Crain’s. In terms of average quarterly Head to head audience, which measures the Mr. Roth said WKRK is seeing average number of people listening “substantial growth” in listeners on in any 15-minute span, the average each of its shows, referred to in radio difference in July of 1,500 listeners parlance as “day parts.” PRESENTED BY between the two stations was the “At different times of the year, smallest since The Fan began certain shows can be up or down,” broadcasting on Aug. 29, 2011. In its Mr. Roth said. “But now, everyone is first four months on air, the average almost near their high marks, and >VYSK monthly difference in quarterly we’re still going up.” audience was 4,350; since April, that A source said WKRK’s morning average difference has shrunk to drive show, the often-controversial ;YHKL*VUMLYLUJLK * 2,100 listeners per month. “Kiley and Booms,” often has out- Meanwhile, in terms of cumula- paced the nationally broadcast tive audience — which is referred to “Mike and Mike in the Morning” on Ways to Boost Your Global Sales: by Arbitron as “cume” and is a mea- WKNR and even at times has chal- sure of the total number of people a lenged the popular “Rover’s Morning Free, local support services for exporters station reaches in a month — WKRK Glory” on WMMS-FM, 100.7. The also has narrowed the gap. From Arbitron data for July, though, show Whether your firm is already selling into foreign markets – or is October through December last year, Rover well ahead of the pack among WKNR averaged 187,500 in cume males ages 25 to 54, with “Kiley and contemplating such an expansion – there is plenty of government per month, with WKRK averaging Booms” and “Mike and Mike” at a help in finding overseas buyers, securing financing or insuring only 98,300. Since April, WKNR’s near dead heat. cume has fallen 26% to an average WKNR’s midday show, “The international transactions. Learn from these experts: of 138,400 total listeners per month, Really Big Show,” with market vet- while WKRK’s monthly cume has eran Tony Rizzo and Aaron Gold- Moderator: moved up 18%, to 116,200. hammer, outdraws WKRK’s show “The takeaway is that WKNR still featuring local TV personalities Andy Pat Perrin, Global Finance Manager, Office of Business Assistance, is No. 1 in the market, regardless of Baskin and Jeff Phelps. In the after- Ohio Department of Development the demographic, but (WKRK) is noon drive-time slot, WKNR’s “The slowly catching up,” said the media Hooligans,” which features long- Panelists buyer who provided the data and has time Ohio State beat reporter Bruce tracked it since The Fan debuted. Hooley, Cleveland sports radio vet- tSusan Whitney, Office Director, U.S. Commercial Service, Cleveland eran Greg Brinda and Chris Fedor, tAmy Liu, Co-Director and Senior Fellow, Metropolitan Policy Program, Brookings Institution Heck with ratings and WKRK’s “The Bull and The Fox,” Ratings numbers, though, matter featuring New York radio veteran tPatrick Hayes, Regional Manager, SBA Export Solutions Group, U.S. Export Assistance Center little at WKNR, according to Good Adam Gerstenhaber and former tMark Klein, Export Finance Manager, The Export-Import Bank of the U.S. Karma Broadcasting president Craig Ohio State defensive back Dustin Karmazin, who said the company Fox, are comparable. that owns the station isn’t a radio In July, according to the Arbitron Learn more about the other panels and register at: company, but rather a sports mar- data supplied to Crain’s, WKNR’s keting company. average quarterly audience beat www.CrainsCleveland.com/NEOworldtix “Ratings don’t impact our business WKRK in the male 25-54 group, model,” Mr. Karmazin said. “Our though WKRK’s cume was about DNA is in marketing and events, 4,000 listeners higher. Thursday, Sept. 27, noon - 6PMt&YFDVUJWF$BUFSFSTBU-BOEFSIBWFO helping execute for our partners The WKNR lineup reflects mas- and delivering return on investment sive changes at WKNR since WKRK for them. Radio is an aspect of that, went live. They include extending but not all of it.” The company’s “The Really Big Show” an hour and IN PARTNERSHIP WITH list of capabilities includes remote moving former Cleveland Cavaliers broadcasts, golf outings and invita- play-by-play man Michael Reghi tion-only gatherings with on-air and his partner, Kenny Roda, to late personalities and Cleveland sports night from afternoon drive, where alumni, among other functions. “The Hooligans” now reside. On the radio side, Mr. Karmazin Good Karma’s Mr. Karmazin, acknowledges that The Fan’s pres- though, said the changes were ence likely has taken away listeners. a result of listener reaction and re- But the region’s second sports-talk quests. “We really love our lineup,” station has helped, too, in turning Mr. Karmazin said. ■ 20120903-NEWS--10-NAT-CCI-CL_-- 8/31/2012 1:37 PM Page 1
10 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM SEPTEMBER 3 - 9, 2012
13015 YORK-DELTA DRIVE GOING PLACES NORTH ROYALTON, OHIO JOB CHANGES OHIO: Natan Milgrom to commercial middle market relationship manager. AUTOMOTIVE FIRSTMERIT CORP.: Michael G. GANLEY BMW: Vince Cuffaro to Robinson to executive vice president, client adviser. Wealth Management Services. Milgrom Wolfort Creegan DISTRIBUTION FINANCIAL SERVICE FLACK STEEL: David Feldstein to CEDAR BROOK FINANCIAL PART- director of risk management. NERS LLC: David Anderson to chief compliance officer. EDUCATION RETIREMENT SOLUTIONS: CLEVELAND STATE UNIVERSITY: Zachary Keberdle and Srdjan Paul Wolansky to director of Demonjic to associate financial consultants. $9$,/$%/()256$/( advancement, College of Liberal Arts and Social Sciences. SS&G: Alicia Huffman, Kelli Miller Samsa Ginsberg Pine 7RWDO6)%XLOGLQJ and Nicole Benden to associates. )RUPRUHLQIRUPDWLRQFRQWDFW 6)2I¿FH LAKE ERIE COLLEGE: Ruta Greiner .(9,1-.8&=<16., 6):DUHKRXVH to director of public relations and SS&G HEALTHCARE SERVICES REAL ESTATE creative services; Kathryn Staats to LLC: Darlene Steines, Stephanie $FUHV JONES LANG LASALLE: A.J. Magner NHYLQNXF]\QVNL#RPFOHFRP assistant director, alumni and public Irwin, Michael Zalenski, Monica 1HZO\3DLQWHG:KLWH,QWHULRU to managing director, corporate relations; Joseph Kosch to digital Swank and Karen Ann Wiecek to 7/LJKWLQJ accounts, industrial; Andrew Coleman media developer. billing specialists; LaDonna Kessler 7UXFN'RFNV'ULYH,Q to senior vice president, tenant repre- and Tina Heatwall to practice man- 'RRUV PADUA FRANCISCAN HIGH sentation. ZZZRVWHQGRUIPRUULVFRP ¶¶&HLOLQJ+HLJKW SCHOOL: Kimberly Merryman agers. 7RQ&UDQH Sherer to director, marketing and WESTERN RESERVE PARTNERS RETAIL public relations. LLC: Justin A. Wolfort to vice AMBIANCE: Jeremy Ginsberg to e- president; Thomas P. Creegan to commerce manager. ENGINEERING associate. PROFESSIONAL SERVICE INDUS- WALTHALL, DRAKE & WALLACE UTILITY TRIES INC.: Delvecchio Gray to LLP CPAS: Jen Witczak to supervisor; FIRSTENERGY CORP.: Ty Pine to senior roof consultant. Janice Paul-Canfield to director, director, state government affairs for quality control; Jean M. Pavlin to Ohio. FINANCE director, accounting and audits. FIFTH THIRD BANK, NORTHEASTERN HEALTH CARE BOARDS UNIVERSITY HOSPITALS FERTILITY GREATER CLEVELAND ASTD: Lori CENTER: Dr. Bryan Hecht to fertility Klepfer to president; Stephanie specialist; Dr. Brooke Rossi and Dr. Steirn to executive director; Shannon Bill Hurd to medical staff. Hunt to president elect and vice presi- dent, programs; Sheri Mazurek to INSURANCE vice president, finance; Stan Gromek HYLANT GROUP: Jeffrey Belgrave to vice president, membership and and Michael Baumgartner to client administration; Jenny Mayo to vice executives. president, marketing. HOLDEN ARBORETUM: Paul R. LEGAL Abbey (Fairport Asset Management) BUCKINGHAM, DOOLITTLE & BUR- to chairman. ROUGHS LLP: David J. Lindner, PLAYHOUSESQUARE PARTNERS: Justin S. Greenfelder, Michael J. Dawn McFadden (Jones Day) and Matasich and Dustin J. Vrabel to Brent Pietrafese (Calfee) to co-chairs; partners. Robert Lewis and Clayton Smith to LITTLER MENDELSON: Inna Shelley vice-chairs; Carli Cichocki, Christina to associate. Klenotic, Matt Silla, Cristin Snod- grass, Ivana Vucenovic, George MCDONALD HOPKINS LLC: Reider, Maurie Donnelly, Sam Matthew J. Samsa to associate. Miller, Jennifer Jackson, Kevin THORMAN HARDIN-LEVINE CO. LPA: Ropenus, Emma Bembridge and Sara Verespej to associate; Laura Amanda Hicken to committee co- Greene to client service manager. chairs. WELTMAN, WEINBERG & REIS CO. LPA: Jason K. Wright to Litigation Send information for Going Places to and Defense Group. [email protected]. Employees lack benefit info Most don’t feel informed about plan enrollment options
By MATT DUNNING in a separate Aflac survey released Business Insurance in April. In that study, 49% of the 1,800 employers who responded charac- A majority of employees said they terized their benefits communica- aren’t receiving adequate enrollment tions as very or extremely effective. information about their company’s Forty-eight percent of employees benefit plans, according to a survey surveyed said they are only “some- by supplemental insurance provider times” aware of changes made each Aflac Inc. year in their benefit plans, and 13% About 52% of the more than 2,500 said they are rarely or never aware employees who responded to Aflac’s of changes made. 2012 Open Enrollment Survey said Exactly half of the employees sur- their employers have not distributed veyed somewhat or strongly agreed any information regarding coming that they would be better informed open enrollment periods. Thirty-nine about their health insurance choices percent said they were only some- if they were given the opportunity what prepared for open enrollments, to meet with an insurance consul- while 26% said they were unpre- tant during open enrollment. ■ pared or very unprepared. The survey’s findings offer a sharp Matt Dunning is an associate contrast to employers’ assessments editor with Business Insurance, a of the effectiveness of their benefits sister publication of Crain’s Cleve- communications strategies, outlined land Business. 20120903-NEWS--11-NAT-CCI-CL_-- 8/30/2012 1:36 PM Page 1
SEPTEMBER 3 - 9, 2012 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 11 Browns: Stadium naming rights deals can carry risks for sponsors continued from PAGE 3 The Saints since 1999 have been naming rights wouldn’t need to NFL NAMING RIGHTS DEALS confirmed that until Mr. Haslam successful on the field, with five compete with the nostalgia of a officially takes control of the team, playoff appearances and a Super longtime name, as when auto insurer NEw Cleveland Browns owner Jimmy Haslam said last month he would market he would have no comment on Bowl victory. But Mercedes-Benz Progressive Corp. bought the naming naming rights for Cleveland Browns Stadium. Here’s a look at the annual value for naming rights possibilities. But what has had to endure the team’s bounty rights to the former Jacobs Field in the top NFL naming rights deals: Mr. Haslam might encounter when scandal, in which coach Sean Pay- 2008; some fans still call Progressive shopping the stadium’s most visible ton, general manager Mickey Loomis, Field “The Jake,” and a cottage Sponsor Team Per-year value Expiration real estate to prospective suitors is former defensive coordinator Gregg industry of T-shirts — “It’s Still The that the market for naming rights Williams and current and former Jake To Me,” for example — has MetLife Jets/Giants $17 million 2036 deals isn’t as robust as it once was. players were suspended for varying sprung up. Reliant Texans 9.375 million 2032 In August 2011, MetLife bought amounts of time for perpetuating a Still, gaining first-time naming the naming rights to New Meadow- practice of offering players money rights to a team’s home doesn’t Gillette Patriots 8 million 2031 lands Stadium, home of the NFL’s for knocking opponents out of games. assure a sponsor of success. Giants and Jets, for a reported $17 “The company purchasing the U. of Phoenix Cardinals 7.72 million 2026 million to $20 million per season Blank slate naming rights really needs a strong through 2036. But that price was On the plus side for the Browns, promise from the team that it will FedEx Redskins 7.59 million 2025 thought by marketing mavens to be their stadium isn’t sponsored already do everything possible to help with Bank of America Panthers 7 million 2023 somewhat low for two teams in the nor does it have a catchy nickname. the rollout of the name and activa- largest media market in the world — (Save your “Factory of Sadness” tion of the partnership,” Mr. Dietz Lucas Oil Colts 6.07 million 2027 and for a stadium that will play host jokes.) Thus, a sponsor that buys said. ■ to the 2014 Super Bowl. A better gauge of what marketing rights to Browns Stadium could fetch may be found in New Orleans, where the Saints announced a deal last Sep- tember to rename the Superdome the Mercedes-Benz Superdome, for $5 million per year for 10 years. The Houston Texans, by compar- ison, receive about $9.4 million a year under a 30-year deal with electric giant Reliant. But Reliant’s name went on the then-new stadium in 2002, when the economy was better. “The Browns should be selling the idea that the future looks bright.” – Michael Dietz, founder, Dietz Trott Sports and Entertainment Management
“The Saints’ deal isn’t a record, but it’s not rock-bottom low, either,” said Michael Dietz, whose Farming- ton Hills, Mich., sports marketing firm, Dietz Trott Sports and Enter- tainment Management, recently opened a Cleveland office headed by former Mid-American Conference commissioner Rick Chryst. Whether a company in Cleveland has plenty of change to spare — or would want to shell out big bucks for a team that, unlike the Saints, hasn’t come close to playing in, much less winning, a Super Bowl — remains to be seen. But Mr. Dietz said a national company looking to expand into Northeast Ohio or the Midwest could be a possibility, as could regional companies — especially banks — that are big in the Midwest. No guarantees The Browns are 68-141 since returning to the NFL in 1999, with one playoff appearance and 10 seasons with 10 losses or more. That poor level of performance has limited the team’s exposure on national televi- sion — they play one game, on Sept. 27 at Baltimore’s M&T Bank Stadium, YOUR BUSINESS ISN’T JUST A JOB — IT’S A PASSION. You get to know your on national TV this season — which would limit the value of a naming customers, treat them fairly, and build relationships. Don’t you deserve that same kind rights deal for the team. Mr. Dietz said a company consid- of treatment from your bank? With Citizens Bank, you’ll get the right solutions and ering such a deal would enter into an products from people with the experience to know what’s right. After all, we’ve been agreement knowing the team’s record won’t be perfect — but also around over 140 years, helping businesses just like yours grow. So if you want a bank believing Mr. Haslam will set the that shares your passion, call us. BECAUSE WITH US, IT’S PERSONAL. organization in the right direction. “Sponsors would need to believe in the turnaround plan in place, and $)&$,*/(4"7*/(4r-0"/4-*/&40'$3&%*5r.&3$)"/54&37*$&4 the Browns should be selling the idea 53&"463:."/"(&.&/5r41&$*"-5:'*/"/$*/(r8&"-5)."/"(&.&/5 that the future looks bright,” he said. “In my opinion, this is a good oppor- tunity to buy into a partnership be- cause the perceived value is so low.” 1-800-946-2264 Then again, even franchises that are riding high can ensnare sponsors CITIZENSBANKING.COM/BUSINESS — including those buying naming rights — in team or player scandals. 20120903-NEWS--12-NAT-CCI-CL_-- 8/30/2012 1:48 PM Page 1
12 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM SEPTEMBER 3 - 9, 2012 Price wars with Chinese sap energy from local solar industry installation company. to compete on innovation. We’re are hurting U.S. manufacturers, Innovation will propel U.S. firms, advocates say The price points are below what not going to compete on low cost,” they have had a positive effect on many U.S. manufacturers consider Mr. Karpinski said. “It’s all about installers. The lower price helps By GINGER CHRIST tiguous counties, according to the competitive, which is troublesome the game-changing innovation.” make solar power more competitive [email protected] Solar Energy Industries Association, because solar panels are treated like The innovation angle is one in with electric power and lures more a U.S. trade association for solar commodities, said Neil Sater, CEO of which the 25-person GreenField customers to purchase the systems, Plagued by a loss of state and energy companies. It has been a GreenField Solar Corp., an Oberlin- Solar hopes to find its success. The Dovetail Solar’s Mr. Frasz said. federal incentives and a shift in rough road to travel for those com- based solar cell fabricator. solar cell equipment maker, which Installations do appear to be on focus, at least within the state, to shale panies, especially those on the “There’s little brand recognition,” still is in the development phase, the rebound. Photovoltaic system drilling, Northeast Ohio companies manufacturing side, which has Mr. Sater said. “That’s tough because plans next year to market commer- installations in 2011 rose 109% from tied to solar energy are fighting to been hammered by Chinese rivals companies have to compete on price.” cially its StarGen solar concentrators. the previous year, according to a make a go of it as the luster has faded undercutting prices. The pricing woes have caused a The concentrators use mirrors to Solar Market Insight Report issued from what seemed like a promising Chinese competition has pushed shake-out among solar manufac- reflect intense sunlight onto small by the Solar Energy Industries Asso- industry. the price of solar panels down 60% turers, including notable examples strips of solar cells. ciation and GTM Research, a market Of the 164 solar-related companies in the past 18 months, said Alan such as Solyndra, a California-based Mr. Sater said he hopes not only research company. In fact, solar in the state, 29% — or 47 companies Frasz, president of Dovetail Solar solar panel company that closed in the technology but also the appear- installations have steadily increased — are in Cuyahoga and the six con- and Wind, a Cleveland-based solar August 2011 despite receiving a $535 ance of the concentrators will dis- each year since 2007 when the Solar million loan guarantee from the U.S. tinguish his company from others. Energy Industries Association first Energy Department. StarGen concentrators look like a started collecting data. For Mr. Sater, the fierce competi- hybrid of a satellite dish and a solar Dovetail Solar this year is on pace tion creates a “chicken-and-egg panel. to up its sales 50% this year from SALT • SALT • SALT problem.” Manufacturers need to 2011, when the company broke scale up production to lower their Survival strategy even, and already has hired seven • Water Softener per-unit costs, but also need to be The struggles of solar panel man- employees. The 40-person company • Industrial • Ice Melt able to lower their prices to increase ufacturers are creating ripples in the also on Aug. 1 opened a physical production, he said. supply chain. office in Cincinnati, giving it offices • Food The companies that will survive Americarb, an Ashland-based in four cities across the state. Call For Pricing!! the solar slump are those that are producer of components for high- But, as Mr. Frasz is quick to point Minimum Delivery: technologically advanced, said Dave temperature furnaces used to make out, “It’s not a gravy train yet.” 1Pallet Karpinski, vice president of Nor- solar energy equipment, in the last Tech, a regional technology-based 10 months has lost 95% of its solar Credit issues economic development group. “I business, said Matt Reineke, presi- Dorothy Baunach, partner at Ener- 1-800-547-1538 think we’re going to get back to what dent and CEO of Americarb. G Solution, a solar panel installer in Salt Distributors Since 1966 we’ve always known: The U.S. is going As solar panel manufacturers Mogadore, agrees. have closed their doors, the demand In the absence of government for new equipment dried up. And, incentives, solar installers rely on as those shuttered companies sold solar renewable energy credits — their inventory to surviving manu- credits awarded for each megawatt facturers, the replacement parts hour of solar-generated electricity market also waned, Mr. Reineke that can be sold to utility companies said. The company was forced to — to defray the upfront cost of an cut the work force at its main man- installation, installers say. The cred- ufacturing plant in Ashland by half, its, which can be used to satisfy leaving Americarb with 70 workers an electric company’s solar power locally. requirement, used to sell for $300 “What we’ve done to survive is per credit but now bring in $200 or we’ve gotten into some other areas. less each, Ms. Baunach said. We’ve diversified our business,” Mr. The reason for the declining Reineke said. “We’re finding indus- demand for the credits is a number tries and opportunities where we can of the electric companies — the use our existing capital equipment.” leading purchasers of the credits — The company, which used to rely already have satisfied alternative on solar orders for 75% of its busi- energy requirements mandated by ness, now only fills solar orders as Ohio law. The state requires that all capacity allows. It instead focuses electric companies must generate on producing parts for furnaces 12.5% of their energy from renew- YOUR BUSINESS used to make LED lights and on able sources by 2025, with at least parts used in high-temperature 0.5% of that total being from solar. mining and aerospace equipment. “The renewable energy credit IS MOVING FAST. “It’s too cyclical to count on,” Mr. market in Ohio is pretty soft,” Ms. Reineke said about the solar industry. 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or the past few months, there’s been much speculation on what would become of the 337,000 acres that Chesapeake Energy put up for sale as Fpart of an effort to pay off a mountain of debt that the company ran up to — among other things — buy the mineral rights on those lands. But while that’s the single biggest bundle of mineral rights likely to change hands in Ohio’s Utica shale gas play, it’s not the only one. Companies and investors alike still are jockeying LET THE GAMES for positions to profit from the Utica’s appar- ently vast deposits of natural gas, crude oil and liquids used in the petrochemical industry — CONTINUE and some observers say we’ve yet to see all of the energy companies that will eventually emerge to drill in Ohio. As Chesapeake sells a chunk of its holdings, “We are seeing new names pop up, smaller companies new and old jockey for position companies with names we’ve never heard of,” said Mark Dolezal, president of the Eastern in Ohio’s rapidly developing Utica play Geauga Landowners, a group of about 300 landowners in Geauga County that has put By DAN SHINGLER ■ [email protected] together 17,000 acres for which it hopes to sell mineral rights. See GAME Page 16
FILE PHOTO/ STEPHEN HERRON Shale isn’t going away, so let us guide you through it f you’re sick of hearing about its Ohio facilities or DAN On top of what the additional steel plant expansion we’ve still got shale gas, we’ve got some in-state production, yet SHINGLER energy companies are projects. A billion in new steel some work to disappointing news for you: that’s exactly what already spending to get the gas, plants? Sounds like China. But do. Our coverage of the topic is not has happened because of we’ve also already seen pinch yourself: It’s Ohio. This indus- Ionly increasing, but we’re ramping the shale gas industry here. billions more committed These are not the forecasts of try is still an up to do even more with a new One company alone, or planned for industrial starry-eyed energy hounds. They infant in Ohio, and we’ve magazine called Shale that will Chesapeake Energy, has development that will represent real dollars already being yet to see the real drilling begin. come out in December. invested more than $1.2 support this industry. Shell spent by real corporations that Barring some unforeseen major Why? billion to secure the mineral is planning to spend about have done their homework. And if development, the months and years Because in the two years that rights on roughly 1.3 mil- $3 billion to build a gas a billion dollars’ worth of invest- ahead will be a flurry of activity as Crain’s Cleveland Business has been lion acres of Ohio land. processing plant just ment into Ohio steel mills doesn’t drillers drill, pipeline companies writing about shale gas and oil, Other energy companies have across the Ohio River in Pennsyl- get your attention, you’re probably lay new lines, processing facilities we’ve become convinced that this spent billions more — money that vania, largely to process gas that reading the wrong newspaper and get built and, perhaps, an infra- could be the biggest economic news so far has gone toward payments to Shell believes will come from Ohio. should pick up a copy of the structure emerges to begin using to hit our state since the advent of Ohio farmers and other land and In Youngstown, Houston-based Weekly World News. Only Bat Boy natural gas to fuel cars and trucks the steel or automotive industries. mineral rights owners willing to V&M Star is spending $650 million or mutant aliens likely are to pro- the way that gasoline does today. Yet, people still ask: Can it really sell those rights for energy to build a new steel mill that will vide more shocking headlines to We’d love to tell you all about it, become that big? development. If you don’t think that’s make tubing for the oil and gas anyone who grew up in this Rust as it happens — we plan to write It already has. being felt in the state’s economy, industry — while other mills in Belt state of ours. in this new Shale magazine about It’s hard to remember the last look at the want ads or talk to a Youngstown, Canton and Lorain But, there’s nothing like oil for a the good, as well as any bad and time a major corporation invested pickup truck dealer in a place like plan their own expansions, repre- little rust, right? So, for those of ugly that comes with this industry. hundreds of millions of dollars into Carrollton. senting more than $300 million in you sticking with Crain’s and reality, — Dan Shingler, editor, Shale 20120903-NEWS--14-NAT-CCI-CL_-- 8/30/2012 10:47 AM Page 1
14 CRAIN’S CLEVELAND BUSINESS SEPTEMBER 3 - 9, 2012 Action Management Services Industry suppliers may need API logo Earning the trust of Northeast Ohio professionals for over 30 years. programs. Ohio only has 25 on the Messrs. Durante and Porter said. It Few Ohio businesses same list. And it’s why those Texas takes several months for even the Professional -- Honest certified to make parts companies dominate the industry’s most organized company to pre- To The Point supply chain, even in Ohio. pare for an audit, Mr. Porter said. The API certifies manufacturers Then, nearly all companies have • Executive Search for oil and gas drilling with an audit process similar to things they must correct after the what companies go through to get initial audit. Plus, there’s still a • Professional Placement By DAN SHINGLER • Consulting ISO certifications, said Ed Durante, waiting period once corrections [email protected] president of Houston-based Texas are made before a manufacturer International Engineering Consul- can put the API monogram on its uppose there was a machine tants and an API auditor. It’s a products. ACTION shop owner in Cleveland process that can take months to “We have a prerequisite that Management Services looking for a new market prepare for and up to a year to someone cannot be a licensee un- 6055 Rockside Woods Blvd. Cleveland, OH 44131 into which to sell finely complete — but is worth it in order less they have the quality system Stooled parts that he knows how to 216-642-8777 to sell products to the oil and gas up for three months,” Mr. Porter make as well as anyone. A scan of www.actionmgmt.com industry, Mr. Durante tells prospec- said. “You can’t just turn on the most any paper in the state says: tive supply chain participants. light and be done.” TAKE ACTION TODAY! Shale gas! Companies that go through the There also is a wait for an auditor Surely, this machine shop has all API certification process then can — because there are no API auditors it takes to make and sell whatever participate in the institute’s mono- in Ohio. Across the world, API has this new gas industry needs in the gram program — meaning they about 140 auditors who will con- way of drill bits, valves, brackets, can put the API monogram on duct about 3,300 audits in 2012, hardware, connectors or anything their products and sell them to the Mr. Porter said. But 80% of those else made of metal: industry with the institute’s stamp auditors are overseas, along with Lathes? Check. of approval. the bulk of the world’s oil and gas CNC machines with varying That monogram is becoming as equipment makers and service numbers of axles? Check. valuable in Ohio as it is in Houston providers. The know-how to work with any or Oklahoma City, said Christina “In the past, we have not had a tool or alloy? Double check. Polesovsky, associate director of lot of activity in Ohio,” Mr. Porter Rail and highway access? Check. the Ohio Petroleum Council in said. “The closest auditors we have ISO quality standards? Which Columbus. for the northern area right now are one? Got ’em all. Check. “Many of our members won’t really coming from Toronto.” An API monogram? ... Uh-oh. use anything but API-mono- That situation means manufac- A lot of Ohio manufacturers grammed products,” Ms. turers can’t just call up and ask for don’t yet know what an API mono- Polesovsky said. an audit and expect an auditor to gram is. But many in the oil and gas come out right away — they need industry say they should. Selective service to schedule their audit months in Manufacturers in Houston know To be fair, not everything gas advance of their readiness date if — they have to, because API stands drillers buy is subject to an API they want to get certified quickly, for the American Petroleum Insti- standard or certification. Mr. Porter said. tute, and without those three magic “Not everyone who is a vendor letters on their products, the energy or service provider needs all of this Get a move on industry is about as interested in — it’s the companies active on the So far, however, there’s no pro- buying their parts and pieces as it is well site,” notes Kristy Hawthorne, gram to help manufacturers under- in drilling dry holes. director of membership services for stand either the need for API certi- That’s one reason there are 637 the Ohio Oil and Gas Association, fication or the process of acquiring Texas companies listed on the API also in Columbus. For example, she it. The Ohio Manufacturers’ Asso- website as participants in the insti- said, road construction or landscape ciation does not have a program tute’s licensing and certification companies that prepare a well-site addressing API certification, though before drilling begins often can do it may consider one in the future, so without the certification. said Ryan Augsburger, managing But the standards come heavily director of public policy services into play for manufacturers who for the association. produce pipes, valves, fittings and Likewise, API has not held any other stuff that sits on top of or workshops on the topic for local goes down into a gas well. That’s in manufacturers or service providers, part because the gas industry is though it has sent Mr. Durante and standards-oriented as it seeks to others to at least begin to make ensure safe operations. Drillers say potential industry suppliers aware if it’s a part that can fail and lead to of the need for API certification at a problem with a well, they’ll industry conferences in the area. demand that it be API certified. What will it take to get such pro- For folks such as machine shop grams in place — or, perhaps more owners, an API certification could importantly, to get auditors in be a must-have if they are to break Ohio? Just ask, says Mr. Porter. But into the oil and gas supply chain so far, he says, no one has. developing right outside their doors. “If I knew we were going to have “When companies like Chesa- interest growing in Cleveland, it peake are in the area, they’re only doesn’t take a lot of effort on our part going to buy from approved API to do auditor qualifications,” Mr. licensees. They’re going to ask that Porter said. “We will definitely recruit the manufacturer stamp that mono- if we need to put a hard charge on gram onto the equipment itself,” getting additional auditors.” said Reid Porter, director of global Convincing API to mobilize an industry services for the American auditor recruitment effort might Petroleum Institute in Houston. require more action from economic developers, policy makers and the Here’s the catch Low Maintenance Flooring Ohio Manufacturers’ Association As it is, drillers say they still buy — and drillers say they hope that most of their critical components action takes place. They’ll get by, for High Traffic Areas. from places such as Texas, where whether it happens or not, but it companies already have the API would be better for Ohio and the © © © monogram in place and are well energy industry if steps were taken © versed in API standards. It’s still to bolster the local supply chain by early as far as drilling goes in Ohio, getting more API certifications in and the supply chain here is only place, industry insiders say. See how affordable a Nature Stone floor really is! beginning to ramp up. Both “If there’s a message in your drillers and local economic devel- story that Ohio needs to under- 6FKHGXOH FOR US, IT’S ALL ABOUT BREAKING NEW GROUND. At Vorys, we’ve been working with oil and gas producers and operators since the early 1960s. So when something new comes along, whether it’s new technology or new changes in the regulatory system, we have history and experience on our side. The oil and gas business works differently here in Ohio than it does in other places, and we’ve been actively involved in the development of the statutes, rules and regulations that guide Ohio’s industry. So whatever it takes to break new ground is nothing new to us. Higher standards make better lawyers.® For more information on our work in oil and gas, visit vorys.com/uticashale. Vorys, Sater, Seymour and Pease LLP 1375 East Ninth Street 2100 One Cleveland Center Cleveland, Ohio 44114 20120903-NEWS--16-NAT-CCI-CL_-- 8/30/2012 1:49 PM Page 1 16 CRAIN’S CLEVELAND BUSINESS SEPTEMBER 3 - 9, 2012 Game: Major drillers enter the fray, for fear of losing out continued from PAGE 13 existing independent oil companies OHIO COUNTIES AFFECTED BY type of investment in the Utica,” Indeed, new players not only are such as Beusa, the Utica also is Mr. Stengell said. entering the Ohio Utica, but are attracting interest from other par- CHESAPEAKE’S SALE OF UTICA LEASES Major oil companies probably being formed to do so. Texas-based don’t need the Utica to keep their ties, ranging from private equity These 19 counties are affected by Chesapeake’s Beland Energy Utica LLC, for one, production levels up, and what they groups in Houston that hope to moves; the shaded area indicates the scope of the was created in May by Beusa Energy produce here would only be a small buy up rights and contract with Utica shale, while the orange area indicates areas principals, who have had success part of their global volume. But at other companies to develop wells, that contains drilling for shale gas in the Hay- the same time none of them want to Big Oil — companies such as wet gas. nesville shale play, which includes BP, Exxon and Chevron that dwarf to be seen as missing out on a play parts of Arkansas, Louisiana and even the Utica’s giant, Chesapeake as highly publicized as the Utica is East Texas, said Gregory Brown, the Energy, in size and resources. in the U.S., he said. general counsel for both Beland By far the largest leaseholder in “They don’t want to sit on the and Beusa. They hope to repeat the Utica with 1 million acres sidelines and then find out three their success in the Utica, he said. under lease — even after it sells years from now that the results are “The Utica is an interesting area 337,000 acres — Oklahoma City- better than expected and the valua- and an interesting play and people based Chesapeake has a market tion is better than expected,” Mr. go where opportunities are,” Mr. capitalization of about $13 billion. Stengell said. Brown said. “And lots of people see Small potatoes compared to, say, Mr. Stengell, who is marketing potential in the Utica.” BP, which has a market cap of leases on about 175,000 acres in Mr. Brown declined to say how about $134 billion — and a pimple Ohio, said he’s aware of at least one much capital Beusa, a privately compared to Exxon Mobil’s moun- big producer that is hoping to buy held company, has to spend on tainous market cap of more than the mineral rights on 100,000 acres Utica leases or for drilling here, but $400 billion. in the Utica, though he declined to said the company would like to At least some of “the Bigs” are name the company. But that’s not a initially acquire the mineral rights showing increased interest in the big deal in the world of Big Oil, no to 15,000 to 20,000 acres here. If Utica as well, said Tom Stewart, matter how many headlines those acres prove profitable, it executive vice president of the it grabs in Ohio. likely will try to buy more, he said. Ohio Oil and Gas Association in “That’s a $200 mil- That’s not going to be a cheap Columbus. Most notably, BP has lion to $300 million in- ticket in at this point. Mineral begun to expand its interest, Mr. vestment. But for a BP, rights in the Utica have skyrocketed Stewart said. that’s not something to even in price in the last two years, and “BP has moved out from around write a press release about,” Mr. currently fetch between $2,000 and the Youngstown area and Trumbull Stengell said. $5,000 per acre. County areas,” Mr Stewart said. “I Just the beginning Even at the low end of that price hear they’re now (buying leases) in range, the mineral rights alone on 10 counties.” Crain’s in an email. interesting to see There are other ways that mineral 15,000 acres would cost $30 million BP’s Ohio spokesman Curtis But Mr. Stewart thinks the major whether (Big Oil is) here two years rights in Ohio might still change — which does not include the Thomas largely confirmed that, oil companies might be more inter- from now. These are companies that hands, Mr. Stengell predicts: via joint roughly $6 million to $10 million though he declined to say how much ested in the Utica if Ohio’s tax situ- have choices worldwide.” ventures between companies or outright acquisitions of small compa- that Utica drillers say they currently acreage BP has now acquired in ation was more predictable. He’s a They want to stay in the game are spending to drill each new well. Ohio, citing the Utica’s “extremely staunch opponent of Ohio Gov. John nies by larger ones that are buying A 15,000-acre parcel could support competitive environment” of late. Kasich’s current effort to increase Big companies such as BP, Exxon them primarily for their Utica rights. about 23 well pads, at 640 acres per “BP has recently expanded our severance taxes on oil and gas or Shell have more options, because Some companies, including pad, with each pad containing as acquisition efforts in Trumbull and production from the Utica shale. of their size and international Chesapeake, already have done many as six wells, drillers say. eight other counties including “I don’t think some of the big com- presence, Mr. Stewart explained. this. In January, Chesapeake sold a While even the Utica’s biggest 25% stake in more than 600,000 Crowded field Carroll, Columbiana, Guernsey, panies are going to do a whole lot un- Harrison, Mahoning, Stark and til they have regulatory and tax cer- current exploration companies are Utica acres to the French-based Aside from new ventures by Tuscarawas,” Mr. Thomas told tainty,” he said. “It’s going to be largely confined to domestic pro- Energy company Total, for $2.3 bil- duction, Big Oil has the world to lion — recouping all it had spent to choose from when it decides where acquire rights on 1.3 million Utica to invest and drill, Mr. Stewart said. acres in that one transaction. One need only look at recent Mr. Stengell predicts that other headlines to confirm his logic. super-independents — the term Shell, for example, announced in now being used to describe the August that it plans to invest $1 bil- Utica’s large drillers — will engage lion a year in shale gas exploration in similar transactions that allow in China, where it’s also building a them to access new capital with $12.6 billion refinery and petro- which to develop wells, while still chemical processing plant. Here, controlling their holdings. meanwhile, folks are waiting to see Some companies will probably get how Shell proceeds with its plans to offers from larger rivals that they just build a $3 billion processing plant can’t refuse, Mr. Stengell predicts. on the Ohio-Pennsylvania border. “A company comes out and Big Oil also tends to like big acquires 1,000 acres, or 10,000 acres. acreage, Mr. Stewart said, and Then, they drill 10 wells or 15 or 20 major producers are not as likely as and production looks really good ... small, independent drillers to go then a big company like Anadarko house to house cobbling together (Petroleum) or even a major says, acreage one small farm at a time. ‘Let’s get in there,’ and buys them But there still are some large up,” Mr. Stengell said. “That’s blocks of mineral rights available in where the getting really gets good.” Ohio. Aside from groups such as the Some companies already have Geauga Landowners, of which there gained their Utica acreage via such are at least several, there also are deals, and more will do so in the professional marketers such as future, Mr. Stengell predicts. Steve Stengell working with groups But whether that happens, one of landowners that include not only thing seems certain — we’ve not seen farmers, but old-line energy the last of large lease transactions companies that have spent decades among energy companies in the acquiring mineral rights in Ohio. Utica, nor have we likely yet seen the They often paid a pittance for arrival of all of the drillers that those rights — as little as $5 an acre, eventually will try their luck in Ohio. say some producers — and now Mr. Stewart said he only has to they own rights to shale gas that look to Shell’s decision to invest $3 requires high-tech and expensive billion in a processing plant to drilling techniques. So they sell those prove to himself that the Utica is a deep rights to other, larger drillers, bona fide major oil and gas play explained Mr. Stengell, president of and a major blip on the industry’s Kentucky-based Encore Energy and radar screen nationally. a longtime participant in Ohio’s “You’re not going to invest that conventional gas-drilling industry. kind of money without some cer- “My belief is that Big Oil is going tainty that the feedstock (the Uti- to continue to come into the play, ca’s wet gas) is going to be there,” because they want to make some Mr. Stewart said. ■ 20120903-NEWS--17-NAT-CCI-CL_-- 8/30/2012 2:17 PM Page 1 SEPTEMBER 3 - 9, 2012 CRAIN’S CLEVELAND BUSINESS 17 UTICA SHALE’S MAJOR PLAYERS Some names to know in terms OHIO/PENNSYLVANIA UTICA SHALE NET ACREAGE of energy companies staking a claim to the Utica Shale: Here’s a look at various companies’ acreage positions in the Utica shale. The information represents known acreage posi- tions, as there are a number of other companies for which complete information is not available. Company Number of acres Company Number of acres Chesapeake Energy 1,000,000* Devon 157,000 ■ Hess Corp.: Another “super- independent” energy company, EnerVest** 760,000 Total 154,750 New York-based Hess has a market cap of about $17 billion and entered Chevron 600,000 Consol Energy 100,000 ■ Chesapeake Energy: Based in the Utica with a splash in fall 2011, Oklahoma City, Chesapeake is the when it spent $593 million to acquire Anadarko Petroleum 240,000 BP 84,000 nation’s second-largest producer of the mineral rights to acquire a natural gas and is the 800-pound 50% stake in 200,000 acres then Hess Corp. 200,000 ExxonMobil (XTO) 75,000 gorilla in the Utica. The company controlled by Consul Energy. Since moved in early to begin buying up then, Hess has reportedly upped its Range Resources 190,000 Rex Energy 72,200 leases and as of the beginning of stake in the Utica and today has this year had acquired the mineral mineral rights to about 185,000 acres. SOURCE: PUBLISHED REPORTS; OHIO DEPARTMENT OF NATURAL RESOURCES; COMPANY WEBSITES rights on 1.3 million acres in the — Dan Shingler * — DOES NOT INCLUDE 337,000 ACRES FOR SALE; ** — ESTIMATE play. The company also ran up a mountain of debt via this and other costly activities, causing it to attempt to divest its assets, including the mineral rights to 337,000 acres of Ohio land. Its CEO, Aubrey McClendon, has described the Utica play as “the biggest thing to happen to the state economically since the plow.” It still will have a million acres of the Utica under its control after it completes the sale of 337,000 acres to raise cash and pay down its debt. ■ EnerVest/EV Energy Partners: EnerVest is a Houston-based explo- ration company, and EV Energy Partners is a unit formed by EnerVest in 2006 for long-term acquisition and TAPPING INTO development of gas and oil resources. The group reportedly holds leases OPPORTUNITY on about 760,000 acres in the Utica and has just begun drilling here, with one well completed in Stark County and another in Carroll County. So far, the company has said the wells have exceeded their expectations for oil and gas produc- tion. MY BENESCH MY TEAM Benesch Shale Oil & Gas Industry Team: Singular resources for a multifaceted opportunity Helping our clients navigate the complexities and exploit the potential of shale oil and gas exploration and drilling, including: ■ Chevron: A “major” in the • Real Estate—mineral rights, leasing, acquisition, sales world of Big Oil, Chevron controls • Environmental—permitting, licensing, compliance, disposal the mineral rights on about 600,000 Utica acres. However, the • Transportation & Logistics—carriage, heavy haul, permitted OD and OL loads energy giant, with a market cap of more than $200 billion, has so far • Public Finance—financing, capital markets, bond counsel been more of a buyer than a driller in Ohio. It plans its first well some- • Public Law—legislative, regulatory, tax time in September, in Harrison County. • Private Equity—partnerships, joint ventures, venture capital, financing • Corporate—supply chain ■ Anadarko Petroleum: One of the so-called “super-independents,” • Construction—infrastructure including roads, bridges, supply chain facilities Anadarko is big for an independent energy company, bigger than Chesapeake even, with a market cap of more than $34 billion. It The potential is unprecedented. reported on July 31 that it has three wells in production, three near How will you tap the opportunity? completion and one that was just being drilled. While optimistic, the company has said it will wait until 2013 to further discuss its land position in Ohio. It owns or has a stake in mineral rights for about 300,000 acres in the play, including Cleveland • Columbus • Indianapolis • Philadelphia • Shanghai • White Plains • Wilmington • www.beneschlaw.com/shale about 240,000 acres that it directly controls. 20120903-NEWS--18-NAT-CCI-CL_-- 8/30/2012 2:46 PM Page 1 18 CRAIN’S CLEVELAND BUSINESS SEPTEMBER 3 - 9, 2012 Severance tax talks turn tough CreatingValue. Kasich seeks addition SEVERANCE TAX RATES IN PERCENTAGE TERMS You Value to state’s take, but one group says he is ‘not Opportunity... negotiating anything’ By DAN SHINGLER WeWe ValueValue thatthat too.too. [email protected] hio Gov. John Kasich appears to be going directly to big oil and gas producers to negotiate some sort of Ochange in how the state taxes oil and gas, as relations between the RESOURCES FOR Kasich administration and the Ohio THE FUTURE Oil and Gas Association seem to have become sour, if not downright acrimonious. would single out his industry and Or, as one statehouse observer stifle a sector that is buoying Ohio’s ON THE WEB who asked to remain anonymous economy. said: “It’s gotten ugly, and it appears Mr. Stewart said he did not ques- For an opinion piece on the to be getting personal.” tion Gov. Kasich’s motives. He said proposed severance tax by Thomas Talking to either the governor’s he thinks the governor wants to E. Stewart, executive vice president office or OOGA only bolstered that take action that will help the state of the Ohio Oil and Gas Association, claim. as a whole but does not understand go to www.CrainsCleveland.com/ Meaden & Moore helps you maximize Asked whether the governor was the ramifications of his proposed againsttax. negotiating with the industry or tax increase. Ohio’s shale opportunity by navigating showing any flexibility on the topic “They intend to raise $500 million of raising severance taxes on oil and from that (tax increase), and it will Later this month, BP officials will the industry’s complex tax, business and gas produced in Ohio, OOGA exec- have no impact on drilling? Anyone make a presentation to the governor’s utive vice president Tom Stewart who believes that is someone who office, outlining what the company compliance issues. scoffed at the suggestion that Gov. has never made a risk investment in thinks would be some best practices Kasich was in a bargaining mood. their life,” Mr. Stewart said. in terms of oil and gas taxation at “He’s not negotiating anything the state level, along with some with anyone,” said Mr. Stewart, Up for negotiation practices that the industry thinks Call 330.264.7307 for a when asked of reports last month Those are tough terms when are too complicated. BP’s senior that the governor was reaching out directed at a former finance indus- director of government and public complimentary consultation. to the oil and gas industry to try to try executive such as Gov. Kasich, affairs for Ohio, Bruce Johnson, will find a compromise on the issue of and the governor’s office had a spearhead the company’s commu- severance taxes. response that was just as harsh. nications efforts on the issue, Mr. The governor wants to increase Kasich spokesman Rob Nichols said Fleming said. severance taxes on oil and gas to that Mr. Stewart was mistaken with Reached late last week, Mr. www.meadenmoore.com fund a decrease in the state’s regards to the governor not negoti- Johnson said BP regional president income tax, while Mr. Stewart is ating with anyone — he’s just not Tim Harrington met with Gov. opposed to new taxes that he says negotiating with OOGA. Kasich on two occasions and that “There’s actually been quite a the governor has asked BP for input, bit of conversation between the given its experience operating in administration and some of the oil multiple states. and gas companies,” said Kasich Messrs. Johnson and Fleming spokesman Rob Nichols. “It sounds both said that BP is not out to avoid as if Mr. Stewart is not as plugged in a tax increase altogether, but wants as he was perhaps before.” any changes to result in a simple tax So who then, is the governor code that won’t be a burden to talking to as he seeks advice and comply with or be so expensive that industry input on his plans for the it makes it unprofitable to drill in severance tax? BP, at least for one, Ohio. It and other drillers also are said Terry Fleming, executive direc- opposed to a tax structure, such as tor of the Ohio Petroleum Council the one currently put forth by Gov. in Columbus. Kasich, that would tax different “I’m pretty sure the governor’s resources at different rates. spokesperson is referring to BP,” “We considered it not unwork- said Mr. Fleming, noting that the able, but very difficult. That’s the Business and governor’s office met with BP Group message that went back to the October 30–31, 2012 s Attend Ohio’s Community Sponsors: CEO Robert Dudley when Mr. administration. It’s too much like largest state-wide s Columbus2020 Dudley was visiting Ohio in July. Arkansas — and in Arkansas, it’s Greater Columbus conference and s &IRST%NERGY &OUNDATION Convention Center s +ENT 3TATE 5NIVERSITY expo focused on s MAGNET FROM CRAIN’S BLOGS Columbus, Ohio driving progress in s /HIO &UEL