Avinashilingam Institute for Home Science and Higher Education for Women (Deemed to be University under Category ‘A’ by MHRD, Estd. u/s 3 of UGC Act 1956) Re-accredited with ‘A+’ Grade by NAAC. Recognised by UGC Under Section 12 B Coimbatore - 641 043, Tamil Nadu, India
MBA TOURISM AND TRAVEL MANAGEMENT Two Year Programme (with practicals)
Programme Specific Outcomes: Comprehensive knowledge of industry to become a successful tourism professional or entrepreneur Enable to face contemporary challenges of Tourism profession Perceive global opportunities and develop business strategies Inculcate leadership, communication and team spirit shaping into industry ready candidates Salubrious growth by experiential learning of Indian bio Diversity, Heritage, Cuisine & Adventure
Scheme of Instructions and Examination (For students admitted from 2020 to 2021 and onwards) Hours of Part Subject Code Name of the Paper Instruction/ Scheme Examination Week T P Duration CIA CE Total Credit of exam First Semester 5 3 40 60 100 3 I 20MTAC01 Management Concepts and Organizational Behaviour I 20MTAC02 The Business of Tourism 5 3 40 60 100 3 I 20MTAC03 Human Resource Management for 5 3 40 60 100 3 Service Industry I 20MTAC04 Personality Development and 3 3 40 60 100 3 Business Communication I 20MTAC05 Tourism French 3 3 40 60 100 3 I 20MTAC06 Tourism Resources(Tour) 3 2 3 40 60 100 3 II CSS 2 25 - 25 Library 2 Second Semester I 20MTAC07 Customer Relationship 4 3 40 60 100 3 Management I 20MTAC08 Tourism Marketing 5 3 40 60 100 3 I 20MTAC09 Accounting and Financial 5 3 40 60 100 3 Management I 20MTAC10 World Tourism Geography 4 3 40 60 100 3 I 20MTAC11 Culture and Heritage Tourism 5 3 40 60 100 3 I 20MTAC12 Mini Project 1 100 - 100 2
I Inter Disciplinary Course 4 3 40 60 100 4 II 20MSXCS1 CSS 2 25 50 75 1 Internship during summer vacation for one month Third Semester I 20MTAC13 Research Methodology 5 3 100 - 100 3 I 20MTAC14 Business Etiquettes and Tourism 5 3 40 60 100 3 Entrepreneurship I 20MTAC15 Destination Planning 3 2 3 40 60 100 3 and Development (Tour) I 20MTAC16 Tourism Law and Policies 3 3 40 60 100 3 (Open Book) I 20MTAC17 Aviation and Cargo Management 4 3 40 60 100 3 I 20MTAC18 Managerial Economics (Self Study) 1 3 40 60 100 4
I 20MTAC19A/ Specialization- 5 3 40 60 100 4 i)Hotel Operations and Management
20MTAC19B ii) Airfare Construction and Ticketing II Professional Certification 100 2 I Multi Disciplinary Course 2 3 100 100 2 II 20MTAC20 Internship - - - 100 100 2 Fourth Semester I 20MTAC21 Information Technology and E- 5 3 40 60 100 3 Tourism I 20MTAC22A/ Specialization- i) Eco-tourism for 5 3 40 60 100 3 Sustainable Development 20MTAC22B ii) Adventure Tourism I 20MTAC23A/ Specialization- i) MICE and Event 5 3 40 60 100 4 Management 20MTAC23B ii) Strategic Human Resource Development I 20MTAC24 Research Project 15 100 100 100 6 Total 85
Other Courses to be undertaken by the student MOOC Course: 2 to 4 credits Note: Minimum 85 + 2 to 4 credits to earn the degree Other courses offered by the Department Inter Disciplinary Course-I (IDC): 20MTAI01 - Travel Planning and Management Multi-Disciplinary Course (MDC): 20MTAM01 - Cultural Heritage of India Professional Certification-I: 20 MTAPC1-CRS- Amadeus Professional Certification-II: 20MTAPC2- IATA/UFTAA –Foundation level Management Concepts and Organizational Behaviour Semester I Hours of Instruction / Week: 5 20MTAC01 No of Credits: 3 Objectives:
1. To provide conceptual understanding of principles and practices of Management. 2. To understand the concepts of Organizational Behaviour. 3. To familiarize the students with the contemporary issues in Management.
Unit - I Management Concepts and Functions 15 Nature and Levels in Management, Managerial Roles and Skills, Tasks of a Professional Manager, Manager and Environment - Social Responsibilities of Business - Planning: Steps in Planning Process, Scope and Limitations, Short Range and Long Range Planning, Flexibility in Planning, Characteristics of a Sound Plan – Management by Objectives (MBO) – Decision Making. Unit - II Organising 15 Organisation Structure & Design, Authority Relationships, Delegation of Authority and Decentralisation – Interdepartmental Coordination – Emerging Trends in Corporate Structure, Strategy and Culture – Impact of Technology on organisational design – Mechanistic vs. Adoptive Structures. Unit - III Directing and Controlling 15 Motivation, Motives, Characteristics, Motives Theories, Motivation and Productivity – Leadership Styles & Models - Process of Communication, Formal and Informal Communication, Verbal and non-Verbal Communication, Barriers to communication - Control Process, Methods, Tools and Techniques, Design of Control Techniques, Choices in Control. Unit - IV Organizational Behaviour 15 Individual Behaviour and Differences - Personality – Attitudes and Beliefs – Valves - Perception – Perceptual Selectivity – Transactional Analysis – Johari window – Management of Stress Unit - V Group Dynamics 15 Group Behaviour, Group Formation - Understanding Work Teams– Conflict, Negotiation, and Intergroup Behaviour - Management of Change, Resistance to Change – Organisational Development.
Total Hours: 75 Course Outcomes: 1. Knowledge on levels of management, planning and MBO. 2. Understand the concepts of organization structure, emerging trends and impact of technology. 3. Gain insight on motivation, leadership styles, communication, control process and techniques. 4. Gain knowledge on individual behaviour, personality, attitudes, beliefs, values, transaction analysis and management of stress. 5. Apply understanding on group behaviour, formation, conflict, negotiation, management of change and organisational development.
Text Books: Robins, S.P (2018), “Management”, San Diego University, 12thEdition, Prentice Hall Inc., New Jersey Uma Sekaran (2018), “Organisational Behaviour Text & Cases”, Tata McGraw Hill Public Company Ltd., New Delhi. Koontz &Weirich (2018), “Management, McGraw-Hill, Tokyo.
Reference Books: Aswathappa. K(2018),“Organizational Behaviour”, Himalaya Publishing House, New Delhi. Fred Luthans (2018), “Organisational Behavior”, McGraw- Hill Publishing Company, New York. Gene Burton &ManabThakur,(2018), “Management Today – Principles & Practice”, Tata McGraw Hill Public Company Ltd., New Delhi. Prasad, L.M, (2017),” Principles and Practice of Management”, Sultan Chand & Sons, New Delhi. Sharma.R., (2017), “Organizational Theory & Behaviour”, Tata McGraw- Hill, New Delhi. Srinivasan &Chunawalla,(2017), “Management Principles and Practice”, Himalaya Publishing House, New Delhi. T. Ramasamy (2016), “Principles of Management”, Himalaya Publishing House, Mumbai
The Business of Tourism Semester I Hours of Instruction / Week: 5 20MTAC02 No of Credits: 3
Objectives: 1. To educate the students with basic concepts and components of Tourism 2. To study the different modes of transport in India and abroad 3. To Understand the roles and functions of professional travel businesses.
Unit - I Introduction Tourism 15 Tourism: Meaning and Definitions, Characteristics of Tourism, Need for Measurement of Tourism, Interdisciplinary Approaches- Types & Forms of Tourism, Components of Tourism, Basic 5 A’s of tourism - Early and Medieval Period of Travel, Renaissance and its Effects on Tourism, Evolution of Transport and Accommodation-Modern Tourism Business , Origin and Concept of Travel Intermediary Business, Old and New Age Tourism – International Tourism Organisations( UNWTO, ICAO, PATA, UFTAA, ASTA, IATA)-National ,Regional, State & Community Organisation their aims , objectives and activities. Unit - II Travel Behaviour & Motivation 15 Origin of Travel Motivation, Meaning of Motivation &Behaviour, Theory of Travel Motivations, Typology of Tourists, Different Travel Motives, Tourist Centric Approach, Leisure Travel Motivations- Different Tourism Systems- Leiper’s Geo-spatial Model, Mill- Morrison, Mathieson & Wall, Butler’s Tourism Area Life Cycle (TALC) - Doxey’s Index – Demonstration Effect – Crompton’s Push and Pull Theory, Stanley Plog’s Allo-centric and Psyco-centric Model of Destination Preferences. Unit – III Tour Whole Sale & Retailing 15 Tourism Supply-Tourism Supply chain Management ,The role of tour operator, The specialised roles of tour operators- Planning, Marketing and operating package tours, Pricing the package tour–Tour Brochure-Travel Agency and Tour Operation Business - Functions of Travel Agency - Setting up a full-fledged Travel Agency - Sources of Revenue - Diversification of Business - Travel Insurance, Forex, Cargo & MICE – Documentation - IATA Accreditation .
Unit – IV Passenger Transportation 15 Tourism Transport Systems in the World & India –History and Evolution- : Airline industry- Rail Industry- Major Railway Systems and Networks - Water Transport: International Inland and Ocean Transport Networks - Road Transportation: Major Transcontinental, International and National Highways – cruises–Automobiles and other modes. Unit – V Ancillary Tourism Services 15 Meaning and Importance of attractions-infrastructure(self study),Super structure- Services to Tourists, Guide Services, Financial Services-Services to Supplier, Education and Training, Marketing Services. Total Hours: 75 Course O utcomes: 1. Knowledge on tourism industry, Development, products and organizations 2. Understand the concept of travel motivation and behaviour 3. Familiarize with the role of tour operator and travel agencies 4. Understand the significance of various passenger Transportation 5. Enhance knowledge on Ancillary Tourism services Text Books: J Christopher Holloway, (2016),“ The Business of Tourism”, 6th Edition, Pearson Education Limited Sampad Kumar Swain & Jitendra Mohan Misra (2016),”Tourism Principles & Practices”,Oxford Press, New Delhi.
Reference Books: Charles R. Goeldner& J.R Brent Ritchie (2016), “Tourism Principles , practices , Philosophies”, 10th Edition, Wiley India Publications, New Delhi. John Swabrooke and Susan Horner (2016), “Business Travel and Tourism”, 1st Edition, Butterworth Heinemann Pran Nath seth (2016), “Successful Tourism Management “, Volume 1 Fundamentals of Tourism, 5th Edition, Sterling Publishers Pvt Ltd. Pulak Buragohain (2015), “Fundamentals of Travel and Tourism”, 1st Edition, Murari Lal & Sons. Stephen J. Page (2015), “Tourism Management-Managing for Change”, Butterworth Heinemann Sunetra Roday et al (2015), “Tourism Operations and Management”, Oxford University press
Human Resource Management for Service Industry
Semester I Hours of Instruction / Week: 5 20MTAC03 No of Credits: 3
Objectives: 1. Familiarize the students about handling the people in work by using various techniques of human resource management. 2. Provide knowledge about management issues related to staffing, training, performance compensation, human factors. 3. To describe about the case study of different kind of Industry.
Unit - I Introduction to Human Resource Management 15
Nature of HRM, Scope, Objectives (Self Study), Importance, Functions, Organization of HR Department, Systems Approach to HRM, HRM and Competitive advantage, Traditional HR Versus Modern HR, Evolution of the Concept of HRM - Functions and Qualities of a Human Resource Manager.
Unit - II Recruitment, Selection Procedures & Performance Appraisal 15
Recruitment, Definition, Sources of Recruitment, Methods of Recruitment - Selection, Definition, Purpose, Process of Selection - Training and Development - Performance Appraisal, Process of Appraisal, Methods of Appraisal,360-Degree Feedback System, Problems, Essentials of an Effective Appraisal System, MBO (Self Study).
Unit – III Human Resource Planning & Development 15 Introduction to HRP, Objectives, Importance, Process, Responsibility for HRP, Effective HRP HRD Concept, HRD Functions, Role of HRD Professionals, HRD Programme Implementation and Evaluation (Self Study).
Unit – IV Industrial Relations and Industrial Disputes 15
Industrial Relations, Objectives, Approaches - HRD Approach to Industrial Relations, Essential Conditions for Sound Industrial Relations - Industrial Conflict (Self Study) - Forms of Industrial Disputes, Causes of Industrial Disputes, Industrial Disputes in India, Industrial Disputes: Preventive Machinery, Industrial Disputes: Settlement Machinery.
Unit – V Tourism Sector in India: A Profile 15
Significance of Tourism Sector, Economic Aspect, Employment Aspect, Tourism Publicity, Social Prospective, Environmental Aspect, Cultural Aspect, Invisible Exports - Ancillary Industries, Private Investments - Planned Tourism Development, Five Year Plan, Forms and Products of Indian Tourism - Case Study of Air Sahara, Jet Airways, ITDC (Self Study).
Total Hours: 75 Course Outcomes: 1. Understand the nature and functions of Human Resource Management in the Organization. 2. Familiar with Recruitment methods, Selection process, Training and Performance Appraisal. 3. Learn about Human Resource Planning and Development. 4. Aware of key issues between management and employees. 5. Understand the significance of Tourism Industry in Economic and Employment aspect.
Text Books: K. Aswathapppa (2017), “Human Resource Management Text and Cases”, Sixth Edition, Tata McGraw hill, New Delhi. V S P Rao (2018), “Human Resource Management Text & Cases”, Third Edition, Excel Books- New Delhi. Mirza S. Saiyadain (2015), “Human Resources Management”, Fourth Edition, McGraw Hill, New Delhi.
Reference Books: Biswanath Ghosh (2017), “Human Resources Development and Management”,Vikas Publishing, New Delhi. Dr. Nafees A. Khan, Dr. Samar Raza (2017), “HRM Practices in IndianTourism”, Akansha, New Delhi. Gary Dessler, Biju Varkkey (2018), “Human Resource Management”, Eleventh Edition, Pearson, New Delhi. S.k. Sharma (2018), “Human Resource Management”, Global India Publications, New Delhi.
Personality Development and Business Communication Semester I Hours of Instruction/ Week: 3 20MTAC04 No of Credits: 3 Objectives: 1. To develop written and oral communication skills. 2. To acquire the art of writing business reports. 3. To inculcate the personality development skills.
Unit – I Introduction 5 Communication – Definition, Nature – Process of Communication, Objectives of Communication, Forms and Dimensions of Communication, Oral and Written Communication. Unit –II Principles 5 Principles of Effective Communication, Barriers to Communication, Measures to overcome barriers to communication, Media and Modes of Communication Unit – III Types of Communication 10 Downward Communication, Upward Communication, Horizontal communication, Grapevine, Barriers to communication, Written Communication-Need of a Business Letter, Function, Kinds of Letter, Business Letter, writing a resume, Oral Communication-Importance and guidelines of oral communication, Body Language, Postures, Etiquettes, Interpersonal Effectiveness - Group Discussion. Unit – IV Personality Development 15 Basic traits of personality - dress, address, gestures and manners, Self evaluation and development- identification of strengths and weaknesses, Overcoming hesitation and fear of facing the public, Corrective and developmental exercises - confidence building, role plays Unit – V Stress Management 10 Introduction to Stress, causes of Stress, Managing Stress. Conflict Management: Introduction to Conflict, causes of Conflict, Managing Conflict. Time Management: Time as a Resource, Individual Time Management Styles, Techniques for better Time Management.
Total Hours: 45
Course Outcomes: 1. Gain knowledge on importance and objectives of communication. 2. Develops understanding on principles of communication. 3. Acquire skills on various types of communication. 4. Inculcates students about personality development. 5. Gains insights on Stress, Time and Conflict Management.
Text Books: Dr.VK.Jain (2011),Business Communication, 2ndrevised edition S Chand and Company, New Delhi Asha kaul(2000), Effective business communication, PHI Learning Pvt. Ltd., Thomas Means (2000),Business Communication, Cengage Learning
Reference Books: Mary Ellen Guffey, Richard Almonte, Ramesh M.S Patten Shetty(2000),Essentials Of Business Communication, Sultan Chand & sons, New Delhi Marry Ellen(2001), Business Correspondence and Report Writing, Guffey South Western College Publishing House, New Delhi,. Lesikar Pettit (2001) A.I.T.B.s, Business communication Theory and Application Publishers Distributors. Personality Development and soft Skill, Mitra, Barun, Oxford University Press. Ramachandran N (2017),Personality Development and presentation Skill, Jayalakshmi Publications, 1stEdition, Madurai .
Tourism French Semester I Hours of Instruction / Week: 3 20MTAC05 No of Credits: 3
Objectives: 1. Introduction to basic French language skills. 2. Focus on acquiring communicative competences required for the Tourism Industry. 3. Gain knowledge of French culture and civilization.
Unit – I Greetings 9 Situations to greet, to introduce oneself, to present others and to identify a person or an object. To be able to count, to tell age, address and telephone number. Grammar: Use of Pronouns, Present tense. Self-study- Introduction to France-Geography Unit – II Introduction to Travel 9 Situations to ask/give/refuse permission and to complain. To enquire about departures and arrivals. To express wish, desires, possibilities and advices. Grammar - Negations, Interrogation, Possessive adjective. Self-study - Monuments of France and touristic places.
Unit – III Introduction to Catering 9
To book a table, talk about food, taste and preferences. Ordering a meal. Grammar – Use, position and agreement of Adjectives, Prepositions, Contractive/partitive Articles. Self-study – vocabulary for describing a person, thing, place etc.
Unit – IV Daily Routine and Schedule 9 Situations to ask for information. To narrate one’s daily routine. To tell time and date. To talk about one’s country. Grammar – Passé Composé with avoir, Future Proche. Self-study – To know about touristic places in France and India. Unit - V Shopping 9 Make purchases, asking prices, different modes of payment, appreciate the services. Grammar - Passé Composé with être, Future. Self-study –hobbies, sports, a holiday etc.
Total Hours: 45
Course Outcomes: 1. Will acquire basic French language communicational skills. 2. Will be able to use the French language effectively in the tourism industry. 3. Will develop the skill to interact with foreign tourist. 4. Will have acquired geographical knowledge of France and Francophone countries. 5. Will have the familiarity of the monuments and its history required for the Tourism Industry
Text Books: N.C.Mirakamal & R.Venguattaramane: L’Hotellerie et le tourisme, méthode de Français, Samhita Publications, Chennai, 2015. Lessons 1 - 5
Reference Books: G.Capelle, R Menand: Le nouveau taxi 1, méthode de Français, Hachette(FLE) Paris, 2006. Vasanthi Gupta, Malini Gupta, Usha Ramachandran, Bon Voyage, méthode de Français de l’hôtellerie et du Tourisme pour débutants. W.R. Goyal Publishers. Delhi 2002.
Tourism Resources (Tour)
Semester I Hours of Instruction / Week: 3+2 20MTAC06 No of Credits: 3
Objectives: 1. To study the vast tourist resources of India 2. To identify and understand emerging tourist destinations. 3. To learn Major Tourism Circuits in India
Unit – I Introduction to Tourism Resources and Emerging Tourism Products 15
Tourism Products, Definition, Types and Unique Features, Tourism resources of India, Natural, Socio Cultural Diversities in Land Form and Land Scape, Outstanding Geographical Features – Flora and Fauna.
Unit – II Natural Resources 15
Wildlife Sanctuaries and National Parks, Jim Corbett Tiger Reserve, Bharatpur Bird Sanctuary, Biosphere Reserves, Mountain Tourist Resources, Hill Stations, Islands, Beeches, Caves and Deserts of India. Nanda devi and Valley of Flowers, Kanha, Kaziranga, Keoladeo, Manas, Sundarbans, Great Himalayan National Park Conservation Area, Western Ghats, Khangchendzonga National Park, Sasan Gir, Dachigam and Ranthambhore - Hill Stations -Beaches and Islands.
Unit – III Man- Made Attractions 15
World Heritage Sites, Adventure sports, Commercial attractions, Amusement parks, Gaming, Shopping, Live Entertainments, Supplementary Accommodations, Hose Boats, Green Houses, Tree Houses, Home Stays, Tourism by ray, Palace on wheels, Decano Deice, Golden Chariot.
Unit – IV Major Tourism Circuits of India 15
Inter State and Intra-State Circuits-Golden triangle, Golden Triangle of South India, Golden Triangle of East - Backwater Circuit - Desert circuit - Heritage circuit, Chardham Yatra, Jain circuit, Buddhist circuit, Wildlife Circuits- Cases of Selected Destinations, Kerala, Rajasthan & Goa.
Unit – V Emerging Tourism Products 15
Ecotourism - Rural Tourism- Golf Tourism-Wine Tourism, - Camping Tourism - Medical Tourism – Wellness Tourism-Business Tourism- Pilgrimage Tourism - Dark Tourism and Agri Tourism
Total Hours: 75
Course Outcomes:
1. Knowledge on Tourism products 2. Aware of Performing arts, festivals and activities 3. Knowledge on Manmade resources 4. Insight into Natural resources, hill stations, beaches and islands 5. Become familiar with various tourist circuits
Text Books:
Brown Percy (2016),” Indian Architecture (Buddhist and Hindu)”, Indus International, New Delhi B Davies, Philip (2017),” Monuments of India, Vol. II”, Penguin Books Ltd, New Delhi.
Reference Books:
Brown Percy (2016),” Indian Architecture -Islamic period”, Indus International, New Delhi. Dixit, M and Sheela C (2015), “Tourism Products”, New Royal Book, Pune. S.P. Gupta, Krishna lal, Mahua Bhattacharyya. (2015), “Cultural Tourism in India”, Indraprastha Museum of Art and Archaeology, New Delhi. Michell George (2017), “Monuments of India”, Vol. 3. Penguin Books Ltd, New Delhi Mode. H. &Chandra.S(2015),” Indian Folk Art, Bombay”, Argosy Book Stores, USA
TOUR – I DESCRIPTION MARKS TRAVEL Airline/ Cruise / Railway /Coach 25 ACCOMMODATION & Heritage Hotels / Health Resorts/Star 25 ACTIVITIES Hotels/ Institutional Visits/ Industry Visits/ Theme Park EVALUATION Tour Report 25 Viva voce 25 TOTAL 100
Allotment of Marks CIA = CIA1 (15) +CIA2(15) + 10(Tour) =40 CE = 60
Customer Relationship Management
Semester II Hours of Instruction / Week: 4 20MTAC07 No of Credits: 3
Objectives:
1. Understand the basic concepts and changing nature of customer service 2.Better understanding of customer service management in a local & global context. 3.Analyze the customer database, Data warehousing, Data mining
Unit – I The Basic Concepts 10
CRM concepts - Acquiring customers, Customer loyalty and optimizing customer- Key Customers, Strategies for key customers, Segmentation (Self Study),Campaign Management, Sales Force Automation- Sales Process, Activity, Contact- Lead and Knowledge Management -Field Force Automation, Operation and Analytical CRM.
Unit – II Change in nature of marketing and customer service 15
CRM in Marketing - One-to-one Relationship Marketing - Cross Selling & Up Selling - Customer Retention, Behaviour Prediction - Customer Profitability & Value Modeling - Channel Optimization - Event-based marketing. - CRM and Customer Service - The Call Centre, Call Scripting - Customer Satisfaction Measurement
Unit – III Customer relation cycle 10
Customer Lifetime Value, Customer Acquisition, Customer satisfaction, Customer Retention, Customer Loyalty (Self Study), Customer Relation Cycle
Unit – IV CRM: Managing and sharing customer data 15
Managing and sharing customer data - Customer information databases - Ethics and legalities of data use - Data Warehousing and Data Mining concepts - Data analysis - Market Basket Analysis (MBA), Click stream analysis, Personalization and Collaborative Filtering.
Unit – V Information technology applications to travel intermediaries 10 Travel Agency use of IT (Self Study), Tour Operator use of IT, Specialty challenger use of IT, Impact of IT on the travel distribution channel
Total Hours: 60
Course Outcomes:
1. Understand the basic concepts of Customer Relation Management. 2. Gain knowledge about customer retention and services 3. Apply different strategies to retain customers, developing customer life cycle 4. Evaluate the application of IT in travel industry 5. Develop wholesome knowledge about customer retention, strategies in customer retention.
Text Books: • Judith W. Kincaid, (2017), “Customer Relationship Management: Getting it right”, Pearson Education, New Delhi. • Paul Greenberg,(2017),“CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers”, McGraw-Hill Education; 6th edition.
Reference Books: •Alok Kumar, Chhaba Sinha & Rakesh Sharma (2018), “Customer Relationship Management: Concepts and Applications”, Biztantra Publications”, New Delhi. • Kaushik Mukherjee (2019), “Customer Relationship Management: A Strategic Approach to Marketing” Prentice Hall of India Private Limited, New Delhi.
Tourism Marketing
Semester II Hours of Instruction / Week: 5 20MTAC08 No of Credits: 3
Objectives: 1. To develop an understanding of concepts, strategies and practices involved in marketing the products and services. 2. To familiarize the pupil with contemporary practices in Tourism Marketing. 3. To understand the importance of use of technology in Tourism and its allied sectors.
Unit – I Introduction to Tourism Marketing 15
Understanding Marketing Concepts, Nature and Scope of Marketing, Marketing Mix in Tourism, Marketing Management Philosophies. Strategic Planning and Marketing Process, Marketing Environment, Demand Forecasting- Tourist Behavior.
Unit – II Understanding Markets 15
Uniqueness of Tourism Marketing, Market Segmentation and Tourism Market- Selecting Target Market (Self study), Identifying & developing activities of Tourism Market, Marketing mix for tourism
Unit – III Tourism Product & Pricing promotion 15
Tourism as a Product / Service, Product Decisions, Product Line, Product Mix- Destination Life Cycle, New Product Development, Branding and Packaging Decisions, Distribution channel-Developing Promotion Plan-Components of promotion mix.
Unit – IV People and Process in Tourism Marketing 15
Service encounter-managing people and encounters in Tourism, process of service transfer-managing process-development in service process-capacity demand management of Tourism services, Role of physical evidence in Tourism
Unit – V Strategies& Technology in Tourism Marketing and Research 15 Understanding competition, Relative competitive position-preparing strategies- Multimedia, online travel, Technology and Marketing Mix- Information systems in Tourism marketing, Basic Tourism Research Methods, Potential for Tourism Research, Contemporary issues in Tourism marketing and Research. . Total Hours: 75
Course Outcomes:
1. Understand the nature and characteristics of Tourism Marketing 2. Learn the concept of Tourism Product pricing and promotion 3. Aware of distribution channels in Tourism Industry 4. Gain the significance of people and process in tourism services 5. Analyze the strategies and technology in Tourism marketing & Research
Text Books: Manjula Choudhary (2013), “Tourism Marketing”, Pearson Publications.
Reference Books: Bhatt Harish, Badan B.S (2016), “Tourism Marketing and Operations”– Crescent Publishing Corporation, US. Bhatt Harish, Badan B.S (2013), “Tourism Marketing” – Common Wealth Publishers, New Delhi. Kotler, Philip and Armstrong(2015), - “Principles of Marketing” , Prentice Hall Of India Pvt Ltd., New Delhi Kotler, Philip (2016)”Marketing Management - Analysis, Planning, Implementation & Control” Prentice Hall of India Pvt Ltd., New Delhi. Lusch, Robert.F & Lusch, Virginia N(2015), “Principles Of Marketing”, Kent Publishing Company, Brisbane ,New Delhi Swain S.K & Mishra J.M ,(2015), “Tourism Principles and Practices”, Oxford University press Thomas M and Patel Raju, (2017), “Perspectives on Managerial Marketing Theory and Practice” – Cyber tech Publications, New Delhi
Accounting and Financial Management
Semester II Hours of Instruction / Week: 5 20MTAC09 No of Credits: 3
Objectives: 1. To provide basic knowledge on Principles of Accounting 2. To enable oneself to Analyse and interpret the financial statements and apply accounting techniques and financial strategies in Tourism industry. 3. To be familiar with analysis and management of funds in an organisation.
Unit – I Financial Accounting 15
Concepts and Conventions – Double Entry System – Preparation of Journal, Ledger and Trial Balance – Preparation of Final Accounts: Trading, Profit and Loss Account and Balance Sheet.
Unit – II Accounting Information 15
Accounts of Non-profit organizations - Income and Expenditure account – Receipts and Payments Travel Agency Accounting.
Unit – III Financial Statement Analysis and Interpretation 15
Meaning, Types of Analysis, Objectives, Importance, Tools of Analysis - Marginal Costing, Concept, Techniques & Applications – Cost Volume Profit Relationship – Break-even Analysis.
Unit – IV Cost Accounting 15
Concept, Distinction between costing and cost accounting, Elements of Cost – Preparation of Cost Sheet – Types of Costs.
Unit – V Financial Management 15
Scope, Objectives – Finance Functions – Major financial Decisions – Sources of Finance, Long term and short Term, Advantages and Disadvantages of different sources of funds.
Total Hours: 75
Course Outcomes: 1. Understand financial accounting, double entry system, preparation of journal, ledger and trial balance and preparation of balance sheet. 2. Apply knowledge to know the accounting for non-profit organisation and travel agency accounting. 3. Aware of accounting for non-trading concerns, miscellaneous accounts. 4. Gain knowledge on costing and cost accounting, types and preparation of cost sheets. 5. Analyse financial management, functions and various sources of finance.
Text Books: Lal, J. (2016). Accounting for Management, Himalayan Publishing House, Mumbai
Prasanna, C. (2015). Financial Management- Theory and Practice, Tata McGraw-Hill, New Delhi
Reference Books: Grewal T.S. &Shukla M.C. (2015). Advanced Accounts Vol-I. Sultan Chand & Sons, Delhi R.L.Gupta & Radhaswamy M. (2015). Advanced Accountancy- Vol. I. Sultan Chand & Sons, Delhi Gosh T.P (2017). Fundamentals of Accounting. Sultan Chand & Sons, Delhi Maheshwari. S.N. &Maheshwari. S.K. (2017). Fundamentals of Accounting. Vikas Publishing House, New Delhi. Sharma R.K & Gupta S.(2018). Management Accounting .Kalyani Publisher Pandey. I.M (2018). Financial Management. Vikas Publishing House Pvt. Ltd., New Delhi. Reddy G. Sudharshan (2016): Financial Management. Himalaya Publication, Mumbai
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World Tourism Geography
Semester II Hours of Instruction / Week: 4 20MTAC10 No of Credits: 3
Objectives:
1. To study the relationship of geography with tourism and travel. 2. To learn the physiographic divisions in India and Global level 3. Able to understand the tourism business on national and international Level
Unit – I World Geography 15
Physiography, Drainage, Climate & Vegetation of North, South and Central America-Europe-Africa- Asia -Australia
Unit – II Geography of India 10
Physical Geography of India: Physiography: Distribution of Rivers, Mountains, Plateaus & Plains- Climate and Vegetation.
Unit – III Cartography 10
Map Reading: Latitude, Longitude, International Date Line-Altitude-Direction-Scale Representation- GIS & Remote Sensing- Time Zones- Calculation of Time: GMT Variation- Concept of Elapsed Time & Flying Time.
Unit - IV Various Transport Systems 15
Tourism Transport System in the World, Air Transport, Major Railways System and Networks – Water Transport, International Inland and Ocean Transport networks. Road Transportation: Major Transcontinental, International and National Highways- Transport systems in India
Unit - V Case Studies 10
Planning and Development of Tourism in different Climatic Regions Case studies of China, Brazil, Huawei, Seychelles, Maldives, Bali, France, Italy and Honkong,
Total Hours: 60 Course Outcomes: 1. Knowledge on basics about Geography 2. Understand the concepts of GIS and remote sensing and IATA areas of the world 3. Familiarize on North and South America 4. Understand the Geography systems in Europe and Africa 5. Analyse case study in various countries
Text Books:
Alan Lew, C.Michael Hall, Dallen Timothy (2014),” World Geography of Travel and Tourism”, Elsevier Publications. Babu.P.George, Alexandrumedelea (2015),”International Tourism: World Geography and Development Perspectives” , Abhijit Publications.
Reference Books:
Boniface B. & Cooper C (2012), “Worldwide Destinations: The geography of Travel & Tourism“, Oxford Butter worth Heinemann. Rosemary Burton (2013), “Travel Geography” Pitman Publishing, Marlow Essex C. Michael Hall &Stephen J. Page (2012), “The Geography of Tourism and Recreation- Environment, Place and Space”, Third Edition, Routledge, London. IATA Module (2012),5.9Edition. India, Lonely Planet Publications Michael hall(2013), “Geography of Travel and Tourism”, Routledge, London Robinson H.A.(2014), “Geography of Tourism” Mac Donald & Evans, ltd, Stephen Williams, Allen A Lew (2014),”Tourism Geography”, Routledge Publications.
Culture and Heritage Tourism Semester II Hours of Instructions / Week: 5 20MTAC11 No of Credits: 3
Objectives 1. To understand culture and civilization of India. 2. To give an insight on different religious practices and shrines of India. 3. To study the architectural and rich cultural heritage of India
Unit – I Indian Cultural History 15
Glimpses of Indian cultural history – Pre and Post Vedic periods – Harappan civilization- Ancient Indian Literatures, Sacred Literature -,Secular Literature - Ancient Society & Culture – Upanishads, Aranyaka, Ashramas - Varna System – Purushartha - Indian vs. Western Culture.
Unit – II Religions of India 15
Religions of India, Basic mythology of various religions, Hinduism, Islam , Christianity, Buddhism, Jainism, Sikhism and others- Religious Shrines & Centers - Hindu, Buddhist, Jain, Sikh, Muslim, Christian and others-Basic Tenets – Indian Vs Western Philosophy.
Unit – III Intangible Cultural Heritage 15
Cultural Heritage –types- –Tangible and Intangible-Ayurveda, Yoga and meditation - Performing Arts, Traditional Dance Forms -Music, Vocal & Instruments - Folk Arts - Traditional Arts and Crafts.
Unit – IV Architectural Heritages 15
Significance & Places of Importance, Rock-cut Architecture - Buddhist Architecture – Gandhara & Mathura Schools of Art - Hindu Temple Architecture- Indo-Aryan, Dravida, Vesera style, Indo-Islamic Architecture – Pillars, Tomb, Forts, Mosque, Masjid, Modern Architecture – Important Forts, Palaces and Havelies- Public Buildings, Ports, Hotels , India Gate, Gateway of India, - World Heritage Sites in India - Problems and Prospects of Cultural Tourism in India
Unit – V Indian Cultural Treasures 15
Museums and Art Galleries - Fairs and Festivals - Indian Cuisine - Indian Paintings and Sculpture- Traditional Clothing, North, South, East and West.
Total Hours: 75
Course Outcomes:
1. Understand prehistoric Indian culture & civilization. 2. Gain knowledge on different religious mythology and shrines of India. 3. Learn about Intangible cultural heritage of India. 4. Gain an insight on architectural heritage of India and World Heritage sites in India. 5. Attain Knowledge on various other cultural treasures Fairs and festivals, cuisines and paintings of India.
Text Books: Basham, A.L. (2000). A Cultural History of India. Oxford University Press, USA Sen, Sailendra Nath (2007). Textbook of Indian History and Culture. Macmillan, New Delhi.
References Books:
Anurag Mathur, Indian Culture & Heritage, Create space Independent Pub; 1 edition (2017) Nitin Singhania(2016), Indian Art and Culture, McGraw Hill Education(India) Pvt.Ltd, New Delhi Dallen J Timothy, Cultural Heritage and Tourism, An Introduction, Channel view Publications, UK, 2011 Singh, U. (2009) .A History of Ancient and Early Medieval India: From the Stone Age To the 12th Century, Pearson Education India, New Delhi. Chandra, B. (2009). History of Modern India. Orient Black swan, New Delhi Brown, P. (2010). Indian Architecture (Buddhist and Hindu Period), Tobey Press, New York Brown, P. (2010). Indian Architecture (the Islamic Period), Palmer Press, New York Barbara T. Hoffman, Art and cultural heritage: law, policy, and practice, Cambridge University Press, 2006 Leila A. Amineddoleh, "Protecting Cultural Heritage by Strictly Scrutinizing Museum Acquisitions," Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 24, No. 3. Takamisthu Jimura, “World Heritage Sites: Tourism, Local Communities and Conservation Activities” CABI (January 15, 2019)
Mini Project
Semester II Hours of Instruction / Week: 1 20MTAC12 No of Credits: 2
Objectives:
1. Understand significance of research. 2. Apply research skills for understanding independent research activities. 3. Apply theoretical knowledge into real travel world situation or problem.
INDUSTRY MARKS Thrust Areas – Marketing / CRM in Tourism Service, HR in Tourism Service, Hospitality, Types of Tourism viz Eco Tourism, Health Tourism, Heritage
Tourism Project * 75 Viva Voce 25 Total 100 *The Project to be completed in the areas of interest.
Total Hours: 15
Course outcomes:
1. Learn the concept of research collectively. 2. Familiarize with sampling techniques collectively. 3. Exposure on primary and secondary data collection procedure collectively 4. Familiarize with research techniques collectively. 5. Interpretation of data collected and report writing collectively.
Research Methodology
Semester III Hours of Instruction / Week : 5 20MTAC13 No of Credits: 3
Objectives: 1. To demonstrate the research tools and techniques that aid Managerial Decision Making 2. To develop analytical skills of business research. 3. To Understand various techniques and tools used in Managerial research
Unit – I Research Process and Research Design 15
Meaning of Research, Objectives, Types of Research, criteria of a good research - Research Process, Research Problem, definition, selection, techniques in defining a problem, Research Design, need and features of a good design, Types of research design.
Unit –II Sample Plan and Sampling Design 15
Sampling Plan, Sampling Techniques, Sampling Methods - Sampling Design, Sample Size- Need for Sampling- Types of sample designs, Steps in Sampling Design, criteria of selecting a Sampling Procedure, characteristics of a good sample design, - Variables in Research (Self-study).
Unit – III Scaling & Data collection 15
Measurement Scales, Bases of scale classification, Important scaling (Likert Scale & Thurston Scale), scale construction techniques - Data Collection, Primary data collection methods, Observation, Interviews, Questionnaires and schedules, guidelines for Questionnaire and Schedule construction, successful interviewing, Secondary data collection(Self Study).
Unit – IV Testing of Hypothesis 15
Concepts(Self Study), Procedure for testing hypothesis, T Test, Types of Errors, Chi Square, Analysis of Variance- one way and two-way ANOVA
Unit – V Interpretation of Data & Report writing 15
Meaning of Interpretation, Importance of Interpretation, Techniques of Interpretation, Precaution of Interpretation (Self Study) - Steps in Writing Report, Layout of the Research Report, types of report - Training in SPSS software packages.
Total Hours: 75
Course Outcomes: 1. Understand the basic concepts of Research Process. 2. Gain knowledge about Sample plan and Sample design 3. Learn different scaling techniques for data collection 4. Apply various parametric and Non- parametric tests in Research 5. Able to Interpret the data and write the report
Text Books: Kothari, C.R, (2018), “Research Methodology- Methods and Technique”, New Age International Publishers,3rd Edition, Chennai. Panneerselvam. R (2018),”Research Methodology” PHI Learning Private Limited, New Delhi, 8th Edition.
Reference Books: Boyd, Westfall and Stasch, (2017), “Marketing Research Text and Case”, Richard D. Irwin, INCI llinois. Gupta, S.P, (2017), “Statistical Methods”, 30th Edition, Sultan Chand & Sons Company, New Delhi. Krishnaswamy, K.N, AppaIyer Sivakumar and Mathirajan, (2016), “Management Research Methodology-Integration of Principles, Methods and Techniques”, Pearson Education, Chennai. Donald. S. Tull, (2016), “Marketing Research”, Collier Mac Millan International Edition, III Ed, Newyork.
Business Etiquettes and Tourism Entrepreneurship
Semester III Hours of Instruction / Week: 5 20MTAC14 No of Credits: 3
Objectives: 1. To understand basics of entrepreneurship 2. To understand the feasibility in starting a new business 3. To give an insight on etiquettes and morals in Industry
Unit – I Introduction to Entrepreneurship 15
Meaning, Concept, Characteristics, Qualities of Successful Entrepreneur (Self Study),Functions, Classification of Entrepreneurs, Types of Entrepreneurs, Similarities, Differences, Institutions Conducting EDP, Factors Influencing Entrepreneurial Growth. Unit – II Entrepreneurship &Issues in India 15
The past scenario, The Current Scenario, The Future, Women Entrepreneurs, Opportunities and problems of Women Entrepreneurs, Rural Entrepreneurship, Rural and Urban Markets, Promoting Rural Entrepreneurship, Small Exporters, Small Scale Entrepreneurs (Self Study), Different Forms of Organization, Identification of Appropriate Management. Unit – III Enterprise and Project Planning 15
Business Ideas, Marketing feasibility (Self study). Demand and Forecasting techniques, Competitive Analysis, Market Share Estimation, Franchising, Classification of projects, Project Appraisal, Meaning & Contents of project Report, Market Research Analysis, Critical Risk, Problems and Assumptions, Financial plan.
Unit-IV Business Etiquette 15
Business Etiquette – Office protocol and etiquette, professional conduct, use of courteous phrases in the workplace, business dress, grooming, communication Etiquette – Written communication manners, listening skills, body language, voice tone and eye contact, telephone etiquette, e-mail, voice mail etiquette, extending, accepting and declining invitations
Unit – V Global Manners 15
Business Meetings and Dining Etiquette – Attending business functions, etiquette in meetings, business socialization, organizing social events for business, dining manners, banquet etiquette, Global Manners – Importance of awareness of international customs, cultural taboos and practices, traveling etiquette, business etiquette in USA, Europe, Africa, Middle East, Latin America Total Hours: 75
Course Outcomes: 1. Gain knowledge on classification and types of successful entrepreneurs 2. Inculcate the evolution of Indian entrepreneurship and problems of women and rural entrepreneurs 3. Familiarize with various financial feasibility and managerial feasibility 4. Develop on business ideas and marketing feasibility 5. Understand skills on Project preparation
Text Book: ●Jayashree Suresh (2015),”Entrepreneurial Development” Margam Publications, Chennai
Reference Books: ●Manish Ratti (2016),”Hotel Tourism and Hospitality Management”, Rajat Publications, New Delhi. ●Rajender Pal (2012), “Tourism and the Spirit of Entrepreneurship”, Mohit Publications, New Delhi ●Sharma (2015),”Contemporary Tourism and Hospitality Management”, Kanishka Publications, New Delhi ●Sunil Sharma (2013),”Planning and Development of Tourism and Hospitality”, Rajat Publications, New Delhi
Destination Planning and Development (Tour)
Semester III Hours of Instruction / Week: 3+2
20MTAC15 No of Credit: 3
Objectives: 1. To learn concepts about destination planning and development 2. To gain insight on tourism planning and marking at national level and understand problems relating to tourism and its development. 3. To familiarize with development policies &dimensions
Unit – I Concept of Destination Development 15
Types of Destination, Characteristics of Destination, Destination and Products, Destination Management Systems, Destination Planning Guidelines, Destination Selection Process, The values of Tourism.
Unit – II Strategic planning and management 15
Destination Planning and Process, National and Regional, Planning and Development- Assessment of Tourism Potential, Planning for Sustainable Tourism Development- Contingency Planning- Economic, Cultural and Environmental Considerations. Demand and Supply Match, Design and Innovations.
Unit – III Destination Image Development 15
Attributes of Destinations, Persons Determined Image, Destination determined image, measurement of destination image, Destination Branding Perspectives and Challenges- Creating the Unique Destination propositions, Place, Branding and Destination image, Destination image formation process, Product development and packaging. and destinations.
Unit – IV Development Policies & Promotion 15
Destination Investment-Roles of National Tourist Organization, Tourism Policy Paradigms, Planning and Development Perspective: Issues and Salient Features. Six ‘A’s for Tourism Destinations - Dynamic Wheel of Tourism Stakeholders - Destination Marketing Mix – Destination Competitiveness – Distribution Channels- Marketing Communication and Strategies,
Unit – V PPP 15
Institutional Support, Public Private Partnership- National Planning Policies for Destination Development, WTO Guidelines for Planners, Characteristic of Rural tourism Planning, Environmental Management System, Destination vision- Focus of Tourism Policy, Competitive Sustainable Destination. Destination mapping.
Total Hours: 75 Course Outcomes: 1. Understand the concepts of Destination 2. Familiarize on Destination Image and products 3. Knowledge on destination policies and dimensions 4. Understand the fundamentals of destination planning 5. Familiarise destination promotion and branding
Text Books: Kamra, (2016), “Managing Tourist Destination”,Kanishka Publishers, NewDelhi. Edition3
Steven Pike, (2014),” Destination Marketing Organizations”, Elsevier Publications, UK
Reference Books:
K.R. Gupta, (2015),”Economics Of Development and Planning : History,Principles, Problems And Practices” ( Vol. 1 ), Atlantic Publishers, NewDelhi Frank Howie,( 2015),” Managing the Tourist Destination”, Continuum Publications, UK Swain, S.K. & Mishra, J.M.(2012). Tourism Principles & Practices. Oxford University Press, New Delhi. Likorish Leonard J, (1991)Development, Tourism Destination Policies and Perspective
TOUR - II
DESCRIPTION MARKS
TRAVEL Airline/ Cruise / Railway /Coach 25
ACCOMMODATION Heritage Hotels / Health Resorts/Star Hotels/ 25 & ACTIVITIES Institutional Visits/ Industry Visits/ Theme Park Tour Report 25 EVALUATION Viva voce 25 TOTAL 100
Allotment of Marks
CIA = CIA1+CIA2 (15) + 10(Tour) =40
CE =60
Tourism Law and Policies (Open Book Test)
Semester III Hours of Instruction / Week: 3
20MTAC16 No of Credits: 3
Objectives 1. To understand the aims and process of travel and tourism law and regulation. 2. To provide an overview of the various elements of Tourism Management and to realize the potential of tourism industry in India. 3. To familiarize with the tourism planning with international, national and other levels
Unit – I Travel and Tourism-Law and Regulations 10 Functions of the Ministry, Tourism Policy-Guidelines for recognition as approved travel agency- Guidelines for recognition as approved tour operator-Guidelines for recognition as an approved tour operator-Guidelines for recognition as an approved tourist transport-Guidelines for Adventure activities.
Unit - II Law Relating to Hotels and Food and Beverage Business 5 The Sarai Act (XXII of 1867) - By –laws of local authorities- Rent control Acts and Hotels and lodging houses- Labour laws and labour regulations-The areas covered by labour legislation-Health and Safety –Harmonious working relations-Payments.
Unit - III Employees’ Organizations and Welfare 10 The Trade Unions Act,1926-The Workmen’s Compensation Act 1923-Shops and Establishment Act- Shops and Establishments Act- Inter-State Migrant Workmen(Regulation of Employment and Conditions of Service) Act 1979-Factories Act 1948-The Payment of Bonus Act 1965-The Payment of Gratuity Act 1972-The Employee Provident Fund Scheme 1952, The Employees’ State Insurance Act,1948.
Unit - IV Destination and regional planning and concepts 10 Destination defined(Self Study),The imperative of Place, Destination Planning Issues, Destination Planning Guide-Destination Zone Planning Model, Destination Zone Planners-Regional Development Hierarchy ,Regional Tourism Planning Concepts, Planning Process, PASOLP, Market Plan Match, Spatial Patents, WTO Guide for Planners.
Unit - V National Policies in tourism and community participation 10 National Action Plan- National Tourism Policy 1982&2002 (Self Study),Opportunities for Investment in Hotel Sector and Tourism related Organizations, Incentives and Concession extended for tourism projects, Source of Funding, TFCI-Role of Community in Tourism Planning and Attitude Measurement in Planning
Total Hours: 45
Course Outcomes: 1. Learn the concept of tourism planning and its importance 2. Understand the technique of plan formation 3. Critically evaluate the destination zone planning models 4. Analyze the WTO Planners guide for the development 5. Understand the role of national policies in tourism and community Perception
Text Books: Shyam Divan, Armin Rosencranz (2018), Environmental law and policy in India, Oxford University Press. .Dr.Jagmohan Negi (2017), Hotel and Tourism Law, Frank Bros & CO (Publishers) Ltd.
Reference Books: Avtar Singh (2015),“Company Law”, Eastern Book & Co., Lucknow. N.Jayapalan (2018), “Introduction to Tourism”, Atlantic publishers and distributors, New Delhi. Pushpinder. S. Gill (2015), “Tourism Planning and Management”, Anmol Publications Pvt. Ltd., New Delhi. P.C.Sinha (2017), “Tourism Planning”, Anmol Publications, New Delhi. Peter Mason (2015), “Tourism Impacts, Planning and Management (Second edition) “, Butterworth Heinemann publication, USA. Sathish Babu (2016), “Tourism Development in India”, APH Publishing Corporation, New Delhi.
Aviation and Cargo Management
Semester III Hours of Instruction / Week: 4
20MTAC17 No of Credits: 3
Objectives: 1. To familiarize the students on Airline and Cargo industry 2. To gain basic knowledge on Airport Management 3. To familiarize with Cargo transportation
Unit - I History of Aviation 10
Origin of civil aviation – History of civil aviation in India – public and private sector airlines in India – open sky policy- Role of AAI and DGCA– Warsaw – Chicago Conventions – Bilateral agreements & Multilateral Agreements – Freedoms of Air - Air Corporation Act 1953 - Role of Aviation Sector in tourism.
Unit - II IATA codes. 15
Brief account of IATA/ICAO - IATA 3 letter codes, IATA airlines codes, country codes, city codes, currency codes - OAG Air cargo guide- TACT rates & rules.
Unit – III Airlines Management. 15
Types of Airlines, Scheduled and non scheduled- Air taxis- domestic and international- commuter- short haul and long haul- low cost carriers- cabin crew – in-flight services – Types of class-up grading and down grading.
Unit – IV Airport Management 10
Airport management- different airports in India (domestic & international) – Guidelines for airport management – airport facilities – the check-in formalities – Baggage and excess baggage checking, registered and unregistered baggage, piece & weight concept, Excess Baggage Ticket (EBT), pooling of baggage, free carry on items, carriage of live animals , dangerous goods – BSP.
Unit – V Cargo Management 10
Cargo-meaning definition, Cargo transportation, scope of cargo business, structure of cargo industry- Packaging, marking and labeling of consignment- acceptance of cargo- movement of cargo-basics of cargo rate preparation, Airway bill preparation
Total Hours: 60
Course Outcomes:
1. Knowledge about evolution of Aviation Industry 2. Gain knowledge on IATA codes and OAG guide. 3. Knowledge on scheduled and non scheduled Air Transportation 4. Aware of check in formalities and baggage checking procedures 5. Knowledge about Cargo management
Text Books:
Ratandeep Singh(2018), “Aviation Management: Global and National Perspectives”, Kanishka JagmohanNegi,(2018),”Air Travel and Fare Construction”, Kanishka Publishers, New Delhi
Reference Books:
● International Air Transport Association(IATA) dangerous Goods regulation (DGA),(2018), 5.18 edition ● Prem Nath Dhar (2015), “Aviation Management and Operation: Elements, Dimensions and Trends”, Kanishka ● Chuck Y. Gee et al (2016),”Travel Industry” ,John Wiley & sons Inc ● Dennis. L. Foster(2015), “The Business of Travel Agency Operations and Administration”, Mcgraw Hill Post Secondary Publishers ● Kenneth C Moore,(2015), “Airport Aircraft and Airline security” ,Butterworth- Heinemann publishers Boston ● Stephen Shaw(2015), “Airline Marketing and Management”, Ashgate Publishers ● Jagmohan Negi,(2018),”Travel Agency & Tour Operation – Concepts and Principles”, Kanishka Publishers, New Delhi ● RegasDoganis(2016), “Airline Business in 21st Century”, Routlege Publishers
Managerial Economics (Self Study)
Semester III Hours of Instruction / Week: 1
20MTAC18 No of Credits: 4
Objectives 1. To expose the learners to the basic economic concepts 2. To explain the fundamentals of economics and its applications in tourism business 3. To help them acquire necessary skills in the application of economic tools in managerial decision making
Unit – I Introduction to Managerial Economics 4 Economics and Tourism - Tourism Demand - Theoretical background - Types of Tourism Demand - Determinants of Tourism Demand – Life Cycle Factors- the Global View – Measurement of Tourism Demand - National and International Tourism Demand. Tourism Supply – Augmenting Tourism Products.
Unit – II Demand and Supply 4 Demand, Types of Demand, Elasticity and Types of Elasticity of Demand, Determinants of Tourism Demand, Law of Marginal Utility, Law of Demand & Supply, Determinants of Supply, Measurement of Tourism Demand, Forecasting, Methods of Demand Forecasting,
Unit - III Cost and Revenue Analysis 3 Cost Concepts- Short Run Vs. Long Run Costs - Production Function - Input: Output Relationship - Law of Variable Proportions - Returns to Scale - Break Even Analysis - Market Structure and Competition - Pricing in Tourism - Determinants of Price.
Unit - IV Macro Economic Environment 2 National Income Analysis - Business Cycles - Fiscal and Monetary Policies - Economic Transition in India - Inflation Analysis - Liberalization, Privatization and Globalization - Government’s role in Tourism – Tourism Policies of Government of India.
Unit – V Impact of Tourism 2 Economic Aspects - the Multiplier Effect - Displacement Effect and Tourism - Tourist Spending - Costs and Benefits of Tourism to Community - Environmental Aspects – Contingency Valuation Method.
Total Hours: 15
Course Outcomes: 1. Knowledge on tourism industry, Development , products and organizations 2. Understand the concept of travel motivation and behaviour 3. Familiarize with the role of tour operator and travel agencies 4. Understand the significance of various passenger Transportation 5. Aware of Ancillary Tourism services
Text Books: ● Mukhopadhayay, S. (2017). Tourism Economics.Ane Books Pvt. Ltd., New Delhi.
● Sinclair, M.T. & Stabler, M. (2018). Economics of Tourism & Development, Routledge, New York.
Reference Books:
● Varshney RL &Maheswari KL (2017), Managerial Economics, Sultan Chand, New Delhi.
● Dwivedi DN (2018), Managerial Economics, Vikas, New Delhi.
● Maddala (2018), Microeconomics, Tata McGraw - Hill, New Delhi.
● Ronila Chawla (2016), Economics of Tourism & Development, Sonali Publications, New Delhi.
● Peterson, H.C. &W.C.Lewis (2018), Managerial Economics, Prentice Hall (India), New Delhi.
● Dholakia RH &Oza.A.L. (2016), Micro Economics form Management, Oxford University, Press, New Delhi.
Specialization Paper Hotel Operations and Management Semester III Hours of Instruction / Week: 5 20MTAC19A No of Credits: 4
Objectives: 1. To familiarize the students with the history, demand and supply in the Hospitality sector. 2. To study various departments of Hospitality industry 3. To learn about administration and finance in Hospitality Industry
Unit – I Evolution of Hospitality Services 15 Meaning & Nature of Hospitality Features of Hospitality Services-Types of Hotels, Size, Location, Facilities, Plan etc., - Structure of Accommodation Industry, Operation of Accommodation Units -Hospitality Industry Network, Determinants of Hospitality - Network Demand & Supply for Accommodation in India. Unit – II Front Office Management 15 Organization Structure, Functions, Attributes and Skills of Manager & Executives - Reservation & Cancellation Procedures - Handling Individual and Groups, Solving Guests’ Problems - Automation/ CRS in Front Office, Travel Desk.
Unit – III House Keeping 15 Organization Structure, Functions, Works of Executive House Keeper- Rooms and Floor Cleaning Practices, Public area Cleaning and Interior Decorations, Types of Rooms - House Keeping Control Desk, Linen Room, Laundry -Co-ordination with Other Departments
Unit - IV Food and Beverage Services 15 Organization Structure, Department-Food Production- Organization, Kitchen, Buffets, Beverages Operation, Functions - Outlets of F & B, Types of Meal Plans, Types of Restaurant- Menu - Room Service, Catering Services-Food Service for the Airlines, Banquette, Retail Food Market, Business/Industrial Food Service, Healthcare Food Service, Cruise ship, Railways.
Unit – V Administration and Finance 15 Finance & Accounts, Sales and Marketing, Administration - Revenue Management - Yield Management - Personnel Management - Training and Development - Safety Management, Management of Distribution Channel.
Total Hours: 75
Course Outcomes: 1. Knowledge on the evolution of hospitality services and its demand and supply. 2. Aware of front office management, CRS in front office and travel desk. 3. Knowledge on housekeeping, its organization structure and relationship with other departments. 4. Analyze the functioning of food and beverage services, MICE and other foodservices. 5. Gain knowledge on the administration and finance, safety management and management channel distribution.
Text Books:
● Negi. J (2018). Professional Hotel Management. Sultan Chand & Company, New Delhi. ● Raghubalan, G. & Ragubalan S. (2018). Hotel Housekeeping Operations and Management, OUP, New Delhi
Reference Books:
● Tewari, J.R. (2017). Hotel Front Office Operations and Management, OUP, Publication New Delhi ● Gray and Ligouri (2017), Hotel and Motel Management and Operations, PHI, New Delhi ● Andrews, S.(2016). Hotel Front Office Training Manual, Tata McGraw Hill, Mumbai ● Foskett, J.C.D. & Gillespie,C. (2016). Food and Beverage Management, Pearson Education, England. ● Spears, C.M. (2016).Food Service Organisation. A Managerial & Systems Approach, Prentice Hall, New Delhi ● Andrews, S. (2016).Front Office Management and Operation. TATA McGraw-Hill, New Delhi ● Burt, D.N, Dobler, D.W. &Starling, S.L (2016).World-Class Supply Management. TATA McGraw Hill, New Delhi. ● Walker, J.R.(2015).Introduction to Hospitality Management, Pearson Education. New Delhi Specialization Paper Airfare Construction and Ticketing
Semester III Hours of Instruction / Week: 5 20MTAC19B No of Credits: 4
Objectives:
1. To understand the basics of air travel, traffic conference areas, air codes 2. To learn about, one way and CT airfare construction and ticketing procedures. 3. To study various travel documents and reservation procedures.
Unit – I Basics of Airfares 15 History of aviation in India; freedoms of air -international conventions - Warsaw, Bermuda and Chicago convention. Referring PAT - Coding and Decoding (Self study)- Journey Concept - Anatomy of a Journey (Self Study)- IATA Areas of the World, TCA1,TCA2,TCA3 Areas and subareas- 3letter city codes and airport codes, airline designated code, Currency Codes - Global indicators. Unit - II Fare Constructions: One Way 15 Introduction to International Airfare Calculation-Types of journeys-Transfer, Transit and Stopovers- - Fare Selection Criteria - Fare Type - Currencies rules - NUC conversion Procedure - Rounding of NUC and Local Currency Fares - Point to Point fare calculation - Specified Routing. - One Way through Fare Construction , Neutral Unit of Construction (NUC)-Maximum Permitted Mileage (MPM)- Ticketed Point Mileage (TPM)-Extra mileage Allowance(EMA), Excess Mileage Surcharge (EMS)-Higher Intermediate Point (HIP)- Backhaul Check(BHC). Unit - III Fare constructions: RT and CT 15 RT and CT Formula Selecting a Fare Break Point, General Guidelines - Circle Trip Minimum (CTM)-Rounding of Local Currency Fares, CTM Check - Children and Infants Fare, Importance of stopovers and connections, World Time Zones- calculating time differences, Finding elapsed time for flights. Unit - IV Ticketing and BSP 15 Basics of Ticketing - MCO, MPD, TFCs - Aims and Background of BSP, BSP Advantage, Operations and Link, Validation Equipment, Commissions and Service Fee - CRS (Self Study) - Airline Consolidators. Airline Reservation System - CRS (Self Study) , Galileo ,Sky Line - PNR - Airline Consolidators - Standby - Flight Interruption Manifest - ARNK - Codes Share Agreements. Unit -V Travel Documents 15 Passport-Definition, types, Documents needed for passport- VISA- Definition, types, Schengan VISA, Emigration, Immigration, Conditions of issue- Customs ,Import, Export regulations in India–Currency, Foreign Exchange ,FERA,FEMA- Health documents and Travel Insurance.
Total Hours: 75
Course Outcomes: 1. Understand the types of journey and traffic conference areas and places in the map 2. Familiarize with three letter codes of cities, airports, airlines and currencies 3. Understand and apply fare calculation techniques 4. Learn about ticketing and CRS 5. Comprehend on travel documents and its relevance on overseas travel.
Text Books:
Vivek Tiwari (2017), ” Encyclopedia of Flight Reservation And Airline Ticketing”, Anmol Publications, New Delhi . IATA module ( 2019),” Air Fares and Ticketing”, 5.9Edition
Reference Books:
Foster, Dennis L. (2016). Reservations and Ticketing with Sabre. London: Create Space. Air Traffic Manuals Rodwell, J.F.(2016). Essentials of Aviation Management: A Guide for Aviation Service Businesses. United States: Kendall Hunt Publishing Company Pauline Horner ( 2015),” Travel Agency Practice”, Longman Publishers, London Jitendra K. Sharma (2015),”Flight Reservation and Airline Ticketing”, Kanishka Publishers, New Delhi E-Pathshala. (2018). Retrieved from E-Pathshala an MHRD Project Website: http://epgp.inflibnet.ac.in/ahl.php?csrno=1827 Select –P-03. M R Dileep (2019), Tourism, Transport and Travel Management, Routledge Shaijumon and Sanoop (2019), Introduction to Air Ticketing and Air Travel Management, Vaikari Research Foundation, Thiruvananthapuram Internship
Semester III 20MTAC20 No of Credits: 2
Objectives: 1. Familiarize with different organization of Travel/ Hospitality industry. 2. Exposure to different departments of travel agency or tour operator. 3. Familiarize with different destinations and packages.
INDUSTRY MARKS Travel Agency / Tour Operations / Hospitality 50 / Airlines /Airports/Event Management – Internship Report & Viva Voce 50 Total 100
Course Outcomes: 1. Gain knowledge about travel industry. 2. Ability to prepare travel documents. 3. Design travel itinerary. 4. Exposure to different GDS for travel booking. 5. Gain knowledge on different travel regulations.
Information Technology and E-Tourism Semester IV Hours of instruction /Week: 5 20MTAC21 No of Credits: 3
Objectives 1. To study the impact of Information Technology on Tourism and Travel Industry 2. To understand the application of ICT, EPS, EFT, EDI, E-tourism, E-marketing, E- commerce, M-commerce 3. To explore the scope of entrepreneurship in the booming E-tourism Industry
Unit – I Introduction 15 Introduction to E-Tourism, Electronic Technology for Data Processing and Communication, Strategic, Tactical and Operation use of IT in Tourism
Unit – II Global Distribution System 15 History and Evolution- GDS and CRS- Levels of CRS Participation- Hotel Distribution System, Cases of Amadeus, Galileo, Sabre, Abacus- Changing Business Models of Amadeus. Travel and Tourism Information Systems - Online Reservation Systems for Air, Rail (IRCTC), Road.
Unit – III Introduction to Business Models 15 Historical Development - Electronic technology for data processing and communication - Strategic, Tactical and operational use of IT in Tourism. Typologies of E-tourism: Business models - Business to Business (B2B) - Business to Consumer (B2C) - Consumer to Business (C2B) - Consumer to consumer (C2C) - Business to Employees (B2E) - & Business to Government (B2G).
Unit – IV Payment Systems in E-tourism 15 Payment Gateway - Billing and Settlement Plan (BSP) - Security Issues and Certification - Future of E-tourism - Travel Blogs - E-marketing and promotion of Tourism Products - Challenges for conventional business models & Competitive strategies.
Unit – V Starting an E-business 15 E-marketing of tourism products / services - - online Travel Portal (Information and transaction) - Successful Online Tourism Business models - an overview of Tourism Websites – Online Tourism Services and Benefits - IT and its role in Tourism - Managing e-service Centres - Delivering e-value to Customers - Case studies of IRCTC, Makemytrip.com, Yatra.com, Trip advisor, Expedia, Amadeus, Galileo etc.,
Total Hours: 75
Course Outcomes: 1. Knowledge on Information Technology, Networking of computers and E-Marketing 2. Familiarize with the application of ICT systems in Tourism. 3. Understanding E-Tourism and typologies of E-Tourism. 4. Understand payments systems in E-Tourism. 5. Knowledge on Starting an E-Business.
Text Books: ● Benckendorff Pierre. (2019, 3rd Edition), Tourism Information Technology, CABI Tourism Texts. ● Poon A. (1998), Tourism, Technology and Competitive Strategies, CABI. ● Rayport J.F. &Jaworski B.J. (2002), Introduction to Ecommerce, McGraw-Hill.
Reference Books:
● Personen, Juho, Neidhardt, Julia. (2019), Information and Communication Technologies in Tourism 2019, Proceedings of the International Conference in Nicosia. ● Buhalis D. (2018), E-tourism: Information Technology for Strategic Tourism Management, Prentice Hall India. ● Dileep M R (2018). Information Systems in Tourism, Excel Books, New Delhi ● Sheldon P. (2017), Tourism Information Technology, CABI. ● Dixit Saurabh (2017) Information Technology in Tourism ,APH Publishing corporation
Specialization Paper Eco-tourism for Sustainable Development
Semester IV Hours of Instruction / Week: 5 20MTAC22A No of Credits: 3
Objectives:
1. To educate the students with importance ecology ,biodiversity and conservation 2. To Understand the theories and concepts of ecotourism. 3. To study different ecotourism practices for sustainable development.
Unit – I Eco tourism and eco tourism development an over view 15 Fundamentals of Ecology- Basic Laws & ideas in Ecology- Biodiversity and its Conservation- Pollution-Ecological Foot Prints - Relationship between Tourism & Ecology.
Unit – II Philosophy of eco tourism 15 Ecotourism- Evolution, Principles, Trends and Functions of Ecotourism - Mass Tourism Vs Ecotourism -Typology of Eco-tourists - Ecotourism Activities &Impacts -Qubec Declaration 2002 - Kyoto Protocol 1997 - Oslo Declaration 2007.
Unit – III Eco tourism Planning and Development 15 Ecotourism Development - Sustainable Ecotourism - Resource Management - Socio-economic Development - Ecotourism Policies, Planning and Implementation - Eco-friendly Facilities and Amenities - Carrying Capacity - Alternative Tourism -Responsible ecotourism- Ecotourism Programming.
Unit – IV Ecotourism and Local Community 15 Ecotourism and Local Communities: Conflict, Ecotourism and Local Communities - The Issues and Problems - Employment - Local Planning and Development - Developing Tourism Partnership- Framing Sustainable Model - Climate Change(Self Study) - Volunteering Tourism -Impacts and Potentials.
Unit – V Establishing Eco tourism Organisations 15 Building the Profile of the Eco Tourist - Tourist Motivations - Tourist Interactions(Self Study) - Economic Differences - Supplying Demand - Marketing Ecotourism - Ecological and Social Marketing - The “Greening” Market - SWOT Analysis - Case Studies-Host Community Involvement: A Case of Papua New Guinea - Nepal: Porters and the Trekking - A Case of Indonesia: Surfing Tourism - Recreational Carrying Capacity Management.(Self Study)
Total Hours: 75 Course Outcomes:
1. Gain an insight on ecology and conservation 2. Gain knowledge on concepts and principles of eco-tourism 3. Understand the role of various stakeholders in ecotourism 4. Learn on alternative tourism and different sustainable practices 5. Gain Knowledge on eco-tourism organizations
Text Books:
● Weaver (2016), “Ecotourism: Impacts, Potentials and Possibilities”, Butterworth Heinemann Publications, New York, 2nd Edition. ● Peter Manson (2015),”Tourism Impacts, Planning and Management”, Butterworth Heinemann Publications, New York.
Reference Books: ● Fennel, D. A. (2015), Ecotourism Policy and Planning, CABI Publishing, USA.
● Sukanta K Chaudhury, (2017) Cultural, Ecology and Sustainable Development, Mittal, New Delhi.
● Ralf Buckley (2014), Environment Impacts of Ecotourism, CABI, London.
● Ramesh Chawla (2016), Ecology and Tourism Development, Sumit International, New Delhi.
Specialization Paper Adventure Tourism
Semester IV Hours of Instruction / Week: 5 20MTAC22B No of Credits: 3
Objectives: 1. To familiarize students on adventure, wildlife & cultural tourism. 2. To understand the resource potential for adventure tourism in India and the existing popular destinations and activities. 3. To gain knowledge on various aspects of Adventure Tourism.
Unit – I Adventure Tourism 15 Definition, Nature and Classification of Adventure Tourism; Adventure tourism in context of other tourism types - Future trends of adventure tourism in India - Challenges of adventure tourism-Litter, Waste, Pollution, Destruction of Flora and Fauna. Unit – II Adventure Tourism Product 15 Designing, development, issues and considerations in Adventure Tourism Development - Basic and minimum standards for adventure tourism related activities. Unit – III Land-based Adventure Activities 15 Mountaineering, Trekking, Rock climbing, Safaris, Golf, Motor rallies - Basic minimum standards for land based adventure tourism related activities-IMF rules for mountain expedition - Tools and Equipments used in land-based adventure tourism. Unit – IV Water-based Adventure Activities 15 Rafting, Kayaking, Canoeing, surfing, water skiing, scuba diving, Snorkelling - Basic minimum standards for water based adventure tourism related activities - Tools and Equipments used in water-based adventure tourism. Unit – V Air-based Adventure Activities 15 Parachuting, Paragliding, Parasailing, Ballooning, Bungee Jumping, Hang Gliding, etc. Basic minimum standards for Air based adventure tourism related activities. Tools and Equipments used in air-based adventure tourism.
Total Hours: 75
Course Outcomes: 1. Knowledge on different types of Adventure tourism. 2. Familiarize about adventure tourism products. 3. Gain knowledge on Land-based adventure activities. 4. Discuss about different Water-based adventure activities. 5. Gain insight on Air -based adventure activities. Text Books: ● Buckley.R. (2018), Adventure Tourism Management. Routledge Publishers. ● Gupta.V.K (2016), Tourism in India. Gian Publishing House, Delhi ● I.C. Gupta & Kasbekar.S(2016), Tourism Products of India.
Reference Books:
● Ashworth, G. J. (2016), The Tourist Historic City. Retrospect and Prospect of Managing the Heritage City, Pergamon, Oxford
● Dixit, M and Sheela, C (2016) Tourism Products, New Royal Book.
● Gupta, SP, Lal, K, Bhattacharya, M. (2016) Cultural Tourism in India, DK Print.
● New Inskeep, Edward (2015) Tourism Planning: An Integrated and Sustainable Development Approach VNR, New York.
Specialization Paper MICE and Event Management
Semester IV Hours of Instructions / Week: 5 20MTAC23A No of Credits: 4
Objectives: 1. To enable the students to familiarize with events and activities 2. To understand the techniques and strategies required to plan an event 3. To learn about supporting services of Event Management
Unit – I Introduction to events 15 Definition, 5 C’s of Events (Self Study) , Event Designing ,Event as Marketing Tool , Brand building focusing the target market – Evolution of Event Management -Types of Events - Unique features and similarities – Practices in Event Management - Key steps to a successful event.
Unit – II Key elements of events 15 Event Infrastructure - Core Concept – People - Event Organizer - Targeting Clients - Selecting event categories – Venue - In house Venue - External Venue - Media (Self Study) - Three Stages of Media Campaign for Events.
Unit – III Principles of MICE 15 Introduction - History of meetings - Players in the industry (Self Study) - Responsibilities of Meeting Planners - Meeting Technology.
Unit – IV Planning of MICE 15 General considerations – Infrastructure – planning – Venues – Transport – Accommodation (Self Study) - Private Sector And Government Policies - Sustainable Planning for MICE - Layout of Conference and Convention Centres (Self Study) - Guest Material.
Unit – V Supporting services of Event Management 15 Support Services, Activities in Event Management (Self Study), Pre Event, During Event, Post Event Activities, Planning, Organizing, Staffing, Coordinating & Controlling
Total Hours: 75
Course Outcomes: 1. Knowledge on Concepts of Events 2. Gain inputs on key elements and types of events 3. Understand the practices in MICE and event management 4. Analyze the responsibilities of meeting planners 5. Apply the key elements in Organizing an event
Text Books:
● Sanjaya Singh Gaur,(2015), ”Event Marketing and Management”, Vikas Publishing House Pvt Ltd, New Delhi.
Reference Books:
● Anton Shone & Bryn Parry (2015), “Successful Event Management” Cengage Learning. ● IGNOU-module (2014), Young printing press, New Delhi. ● Leonard H. Hoyle (2016), “Event Marketing”, John Wiley and Sons, New York. ● Price Harol (2016), ”Convention Management”, United Press, UK2006 ● Ruthford. C (2015), ”Over View of the Conventions, Expositions and Meetings Industry: A Major Hotel Market “, Victory Publications ● Sharma (2017), ”Event Planning & Management “,Deep & Deep Publications , New Delhi ● Shones Parry (2016), ”Successful Event Management”, Thomson, New Jersey ● Wagen & Carlos (2017), ”Event Management”, Pearson ,London
Specialization Paper
Strategic Human Resource Development Semester IV Hours of Instruction / Week: 5 20MTAC23B No of Credits: 4
Objectives: 1. To help students understand the transformation in the role of HR functions 2. To study the techniques used by organizations to meet current challenges. 3. To apply HR key concepts in different cross-cultures
Unit – I Human Resource Development 15 Meaning, Strategic framework for HRD – Vision, Mission and Values-Importance, Challenges to Organizations –HRD Functions - Roles of HRD Professionals - HRD Needs Assessment - HRD practices – Measures of HRD performance - Links to HR, Strategy and Business Goals, HRD Program Implementation and Evaluation.
Unit – II E- HRM 15 E- Employee profile, E- selection and recruitment - Virtual learning and Orientation – E training and development - E- Performance management - Compensation design - Development and Implementation of HRIS - Designing HR portals - Issues in employee privacy - Employee surveys online.
Unit – III Cross Cultural HRM 15 Domestic Vs International HRM - Cultural Dynamics, Culture Assessment, Cross Cultural Education and Training Programs - Leadership and Strategic HR Issues in International Assignments - Current challenges in Outsourcing - Cross border Mergers and Acquisitions.
Unit – IV Career & Competency Development 15 Career Concepts, Roles, Career stages, Career planning and Process – Career development Models– Career Motivation and Enrichment –Managing Career plateaus- Designing Effective Career Development Systems – Competencies and Career Management, Competency Mapping Models.
Unit – V Employee Coaching & Counseling 15 Need for Coaching, Role of HR in coaching, Coaching and Performance – Skills for Effective Coaching – Coaching Effectiveness– Need for Counseling – Role of HR in Counseling - Components of Counseling Programs – Counseling Effectiveness. – Employee Health and Welfare Programs – Work Stress, Sources, Consequences.
Total Hours: 75 Course Outcomes: 1. Understand the basic concepts of Human Resource Development 2. Apply knowledge on E-HRM 3. Gain knowledge about all the key domains of human resource among students 4. Develop key concepts of employee coaching and stress management 5. Analyze the key issues related to the human elements such as career planning, career motivation and career enrichment.
Text Books: ● Randy L. Desimone, Jon M. Werner & David M. Mathis (2015), “Human Resource Development”, Cengage Learning.
● Paul Boselie (2016),“Strategic Human Resource Management”, Tata McGraw Hill.
Reference Books: ● McLeod (2016), “The Counsellor’s workbook”, Tata McGraw Hill.
● V S P Rao (2015), “Human Resource Management Text & Cases”, Third Edition, Excel Books- New Delhi. ● Jeffrey A Mello(2016), “Strategic Human Resource Management”, Cengage Learning, Southwestern. ● Robert L. Mathis and John H. Jackson(2017),“Human Resource Management”, Cengage Learning, ● Monir Tayeb (2017), “International Human Resource Management”, Oxford.
Research project Semester IV Hours of Instruction/Week: 15 20MTAC24 No of Credits: 6
Objectives: 1. Understand significance of research. 2. Apply research skills for understanding independent research activities. 3. Apply theoretical knowledge into real travel world situation or problem.
INDUSTRY MARKS Thrust Areas – Marketing / CRM in Tourism Service, HR in 100 Tourism Service, Hospitality, Types of Tourism viz Eco Tourism, Health Tourism, Heritage Tourism Project * 50 Viva Voce 50 Total 200
Total Hours: 225
Course Outcomes: 1. Learn the concept of research individually. 2. Familiarize with sampling techniques individually. 3. Exposure on primary and secondary data collection procedure individually. 4. Familiarize with research techniques individually. 5. Interpretation of data collected and report writing individually.