Study on the Use of Serious Games in Business Education Joo Baek Kim Louisiana State University and Agricultural and Mechanical College

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Study on the Use of Serious Games in Business Education Joo Baek Kim Louisiana State University and Agricultural and Mechanical College Louisiana State University LSU Digital Commons LSU Doctoral Dissertations Graduate School 2015 Study on the Use of Serious Games in Business Education Joo Baek Kim Louisiana State University and Agricultural and Mechanical College Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_dissertations Part of the Business Commons Recommended Citation Kim, Joo Baek, "Study on the Use of Serious Games in Business Education" (2015). LSU Doctoral Dissertations. 2471. https://digitalcommons.lsu.edu/gradschool_dissertations/2471 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Doctoral Dissertations by an authorized graduate school editor of LSU Digital Commons. For more information, please [email protected]. STUDY ON THE USE OF SERIOUS GAMES IN BUSINESS EDUCATION A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Department of Information Systems and Decision Sciences by Joo Baek Kim B.B.A., Seoul National University, 2003 M.B.A., Seoul National University, 2005 M.M.M., Pennsylvania State University, 2007 M.I.S., University of Arkansas, 2008 August 2015 ACKNOWLEDGEMENTS I would like to gratefully acknowledge all those who have supported and contributed to my completion of doctoral program. Particularly my advisor and mentor, Dr. Watson, has provided tremendous supports and inspirations to my studies. I feel really lucky to meet and work with him at LSU. The dissertation committee members, Dr. Hirschheim and Dr. Van Scotter also have offered invaluable comments and advices to my work, which enabled many improvements. Dr. Chun and Dr. Pawlowsky provided me not only the knowledge for conducting research but also the true wisdom required for scientists. I also thank the former and current doctoral program colleagues in ISDS department. They helped me have many valuable experiences for my work. The time spent with them was enjoyable and valuable in my life. Finally, I would like to give my best thanks to my family. My wife, Suim, continuously has given her love, trust, and encouragement to me since we first met. I am sure that marrying her is the best decision I have made in my life. My two precious children, Daniel and Evelyn, always remind me of the most meaningful value in my life. I will keep devoting my life to their smile and love. I also appreciate limitless support from my parents and parents-in-law. Without them, I would not have been able to accomplish anything so far. ii TABLE OF CONTENTS ACKNOWLEDGEMENTS ............................................................................................................ ii LIST OF TABLES ......................................................................................................................... vi LIST OF FIGURES ...................................................................................................................... vii ABSTRACT ................................................................................................................................. viii CHAPTER 1: INTRODUCTION ....................................................................................................1 INTRODUCTION TO TOPIC ................................................................................................... 1 Overview of Game ...................................................................................................................2 Definition of Game ............................................................................................................. 3 Elements of Game ............................................................................................................... 3 TAXONOMY OF GAME .......................................................................................................... 4 Serious Games .........................................................................................................................6 Gamification ............................................................................................................................7 Simulation Games ....................................................................................................................8 GAMES IN EDUCATION ....................................................................................................... 10 CHAPTER 2: BUSINESS SIMULATION GAMES ....................................................................12 USE OF GAMES IN BUSINESS ............................................................................................. 12 PROFESSIONAL BUSINESS EDUCATION ......................................................................... 12 SIMULATION GAMES RESEARCH IN BUSINESS EDUCATION ................................... 15 Brief History of Business Simulation Games ........................................................................15 PROBLEMS DETECTED IN USING BUSINESS SIMULATION GAMES......................... 17 Trivialization of Learning ......................................................................................................17 Connection of Learning Outcomes of Game-based Learning with Real-World Business Practices .................................................................................................................................19 RESEARCH STRATEGY ........................................................................................................ 20 CHAPTER 3: STUDY I - “ROLE OF SERIOUSNESS AND PLAYFULNESS IN GAME- BASED LEARNING PROCESS” .................................................................................................22 INTRODUCTION TO BUSINESS SIMULATION GAME ................................................... 22 Research Objective ................................................................................................................24 THEORETICAL BACKGROUND .......................................................................................... 24 Game Process Models ............................................................................................................24 Self-Determination Theory ....................................................................................................27 Types of Motivation .......................................................................................................... 29 Motivation in Education ................................................................................................... 31 Seriousness and Playfulness in Business Simulation Game ..................................................33 Seriousness ........................................................................................................................ 34 Playfulness ........................................................................................................................ 36 RESEARCH METHODS ......................................................................................................... 38 iii Research Model .....................................................................................................................38 Seriousness/Playfulness –Motivation/Game Efforts......................................................... 38 Motivation/Efforts – Game Expertise ............................................................................... 41 Game Performance – Learning Outcome ......................................................................... 42 Antecedents of Seriousness............................................................................................... 44 Antecedents of Playfulness ............................................................................................... 46 Data collection .......................................................................................................................48 Analyzing Data ......................................................................................................................51 Measurement Model ......................................................................................................... 51 Structural Model ............................................................................................................... 55 Analysis Results .....................................................................................................................56 Comparison of CB-SEM and PLS-SEM results ............................................................... 60 DISCUSSIONS ......................................................................................................................... 61 Theoretical Contributions and Implications ...........................................................................64 Limitations .............................................................................................................................65 CHAPTER CONCLUSIONS ................................................................................................... 66 CHAPTER 4: STUDY II - “EXPLORING PRACTICAL POTENTIALS OF BUSINESS SIMULATION GAMES” ..............................................................................................................67 INTRODUCTION TO BUSINESS SIMULATION GAMES IN WORKPLACES ................ 67 THEORETICAL BACKGROUND .........................................................................................
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