FMS Solutions

FMS SOLUTIONS Brand Guidelines

The new corporate design guidelines for FMS Solutions

2019 FMS Solutions

2019 FMS Solutions

CORPORATE DESIGN MANUAL TABLE OF CONTENT

SECTION 1 INTRODUCTION SECTION 2 LOGO INTRODUCTION SECTION 3 COLOR CODES SECTION 4 THE CORPORATE

2019 FMS Solutions

INTRODUCTION

These guidelines describe the visual and verbal elements that represent FMS corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is FMS commitment to quality, consitency and style. The FMS brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the FMS name and marks.

2019 FMS Solutions

OUR BRAND Brand Story

Since 1974, FMS has provided accounting and consulting services to independent retail- ers just like you. We understand the challenges the industry faces in today’s highly com- petitive market—competition from superstores, changing demographics, and the pres- sure to keep up with ever-changing technology. We also know the critical role that time plays in your ability to make strategic decisions involving cash, costs, sales, labor, inven- tory, and shrink. In response to the industry’s needs, we developed a way for indepen- dent retailers to use today’s business activities to drive tomorrow’s business decisions. We call it our Decision Support Suite.

FMS is proudly the National Grocer’s Association’s preferred provider of industry benchmarking, best practices, and mission-critical decision support. FMS has also built strong relationships with many state associations, the IGA Institute, and wholesalers. These relationships have enabled FMS to share benchmark data and educational seminars for the entire independent retailer industry.

2019 FMS Solutions

BRAND PROMISE Our brand promise is simple, we help retailers succeed. FMS offers a unique team of grocery-oriented staff with proven expertise and a Decision Support Suite that transforms historic accounting activities into timely, accurate decision support tools. “Helping retailers succeed” conveys the passion and dedication we put into helping every client.

MISSION To help independent retail operators succeed by providing support services, process improvement, and reliable integrated technology.

VISION To be the renowned provider of mission-critical benchmarking, best practices and decision support to the retail industry.

VALUES To exceed client expectations with passion Collaboration is the foundation of all relationships We are accountable and empowered to achieve our results We treat everyone with respect, professionalism, and integrity

2019 FMS Solutions

BRAND PERSONALITY BRAND TONE Reliable Trustworthy, but not boring Knowledgeable Practical, but not overbearing Collaborative Casual, but not sloppy Secure Simple, but assertive Efficient Competitive Dedicated

BRAND VOICE Use an active voice instead of passive “We’ll mail your survey copy today.” “You will be mailed today your survey copy.”

Focus on benefits rather than features “Tools that make your accounting operations effortless.” “FMS offers a premier suite of powerful integrated solutions.”

Without sacrificing the message keep it simple and concise

2019 FMS Solutions

LOGO INTRODUCTION

1 FMS SOLUTIONS LOGO The FMS logo should be displayed as follow, using the correct Pantones or CMYK/ RGB swatches. The FMS logo clear space and background requirements should be carefully observed. No alterations to the logo or tagline should be made.

Don’t warp or stretch the logo Don’t change the logo’s orientation. Don’t crop the word mark or globe in any way. Don’t rearrange the symbol or wordmark configurations within the logo. Don’t recreate any elements of the signature mark or replace them with something else. Don’t use scanned or photographed copies of the logo. Use the original files. Don’t remove or alter the text of the wordmark. Don’t apply shadows, glow effects, or outlines to the logo. Don’t apply any filters or textures to the logo. Don’t place text or shapes within the clear space boundary.

2 THE FULL LOGOTYPE

RECOMMENDED FORMATS:

ATTENTION: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with FMS Solutions if you have any questions or need further help.

2019 FMS Solutions

THE PRIMARY COLOR SYSTEM AND COLOR CODES

PRIMARY COLOR BLUE

COLOR CODES CMYK : C-71% M-34% Y-23% K-1% Pantone : 114-4 C COLOR TONES THE GRADIENT RGB : R-78 G-142 B-170 #number : #4e8eaa

100 % 80 % 60 % 40 % 20 % Blue Gradient

PRIMARY COLOR GREY

COLOR CODES CMYK : C-74% M-57% Y-50% K-30% RGB : R-67 G-82 B-90 COLOR TONES THE GRADIENT #number : #43525a

100 % 80 % 60 % 40 % 20 % Grey Gradient EXPLANATION: FMS Solutions has three official colors: Blue, Black and Gray. These colors have become a recognizable identifier for PRIMARY COLOR the company. Always use accent (white). BLACK

COLOR CODES CMYK : C-70% M-67% Y-64% K-74% USAGE: RGB : R-35 G-31 B-32 COLOR TONES THE GRADIENT Use them as the dominant color palette for #number : #231f20 all internal and external visual presentations of the company.

100 % 80 % 60 % 40 % 20 % Grey Gradient 2019 FMS Solutions

THE SECONDARY COLOR SYSTEM AND COLOR CODES

CMYK : C-30% M-0% Y-15% K-0% RGB : R-176 G-223 B-219 #number : #b0dfdb

100 % 80 % 60 % 40 % 20 %

CMYK : C-3% M-24% Y-91% K-0% RGB : R-246 G-194 B- 52 #number : #f6c234

100 % 80 % 60 % 40 % 20 %

CMYK : C-96% M-89% Y-0% K-0% RGB : R-2 G-40 B-181 #number : #0228b5

100 % 80 % 60 % 40 % 20 %

EXPLANATION: CMYK : C-0% M-59% Y-100% K-0% RGB : R-252 G-132 B-13 FMS Solutions has five secondary #number : #fc840d colors: Mint, Mustard, Navy, Orange and Purple. These colors the company. Always use accent (white). 100 % 80 % 60 % 40 % 20 %

CMYK : C-85% M-100% Y-24% K-28% USAGE: RGB : R-64 G-3 B-96 #number : #400360 Use them as the dominant color palette for all internal and external visual presentations of the company. 100 % 80 % 60 % 40 % 20 %

2019 FMS Solutions THE FONT THE CORPORATE FONT h e l ve t i c a

Bnold A eB C D uE F G HeI J K L M N OPQ R S T U V W X Y Z a bcd efg h i j k l m n o pqr s t u v w x y z

Regular A B C D E F G H I J K L M N O P Q R S TUV W X Y Z a b c d e f g h ijk lmnop q r s tuv w xyz

Figures 0 1 2 3 4 5 6 7 8 9 0

Special Characters

2019 FMS Solutions THE FONT AND HIERARCHY

Lorem ipsum dolor sit amet, consectetuer adip Lorem ipsum dolor sit amet, consectetuer - Neue Regular 6 pt Type / 9 pt

Lorem ipsum dolor sit amet, consectetuer adip Lorem ipsum dolor sit amet, consectetuer adip - Helvetica Neue Regular 8 pt Type / 11 pt Leading

CONTENT TEXT AND INNER HEADLINES LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIP LOREM - Helvetica Neue Regular - Capital Letters Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall 10pt Type / 10pt Leading design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for FMS Solutions.

2019 FMS Solutions THE FONT TYPOGRAPHY AND HIERARCHY

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIP LOREM - Helvetica Neue Bold - Capital Letters 16pt Type / 16pt Leading

LOREM IPSUM DOLOR SIT AMET - Helvetica Neue - Capital Letters 34pt Type / 30 pt Leading

LOREM IPSUM DOLOR SIT - Helvetica Neue - Capital Letters 48pt Type / 48 pt Leading

2019 FMS Solutions

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