Creating Natural Connections: CNC4 Interpretation strategy and plan
Consultants Brief
This document provides consultants with the context and deliverables for an interpretation strategy and plan. The following document outlines the approach expected and the process of the tender.
Closing date: 5pm 4th April 2018
Enquiries to: Ian Mackenzie, 07920 839359
The development of the Natural Connections project is funded by:
1 Overview
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1.1 Creating Natural Connections in Cumbernauld
An incredible 50% of Cumbernauld is made up of greenspaces, making it one of the greenest towns in Scotland. Its woodlands, parks and open spaces host an abundance of wildlife, yet the habitat network they provide is fragmented and under threat. These urban greenspaces are also under-used and under-valued by local people, many of whom live in some of Scotland’s most disadvantaged communities.
Having built up a strong local knowledge base and piloted community engagement models, the Scottish Wildlife Trust and its partners are now ready to deliver a project bringing transformational change to Cumbernauld’s natural heritage and how local people engage with it.
The Creating Natural Connections (CNC) project will improve ecological and access connections within and between greenspaces whilst working with local young people, hard-to-reach groups and community groups to build a sustainable network of people who care about - and have the skills to care for - the town’s natural heritage in years to come.
Overall objectives
1. Create a community network that connects more people to nature and gives a wider range of people the capacity to benefit from and improve Cumbernauld’s greenspaces 2. Improving the quality of Cumbernauld’s greenspaces for people and wildlife
1.2 Why do we need an interpretation strategy and plan?
We want to create a network of people who are passionate about nature and take action to improve their local greenspaces in Cumbernauld. We want to reach new audiences and ensure people feel included. We want to encourage more people to use Cumbernauld’s greenspaces and make sure that the towns natural heritage is better understood and appreciated.
There is a need to provide better interpretation of Cumbernauld’s natural heritage at the sites and around the town. Currently, the quality of interpretation across Cumbernauld’s greenspaces is highly variable and many of the sites have little or no information highlighting why they are special. There is no single source of information about the sites, with resources spread across a variety of organisation’s websites (see Appendix A).
We need an interpretation strategy and plan that tells the story of the CNC project in a creative and engaging way. Importantly, this needs to be sustainable and easily maintained in a highly urban area. The strategy will be informed by the Audience Analysis and Communication Strategy and will feed into the development of the Activity Plan that the project team are developing. 2 Project Requirements
2.1 Overview
The strategy will be led and informed by the Audience Analysis and Communications Strategy that have been commissioned separately. The Interpretation Strategy will take the key messages identified in the Communications Strategy and provide detail on how we can stimulate people’s imagination, sensory awareness and emotions whilst providing them with interesting and digestible information
2 about the local area’s heritage. The Interpretation Strategy will focus on using a range of media to tell the stories. It will carefully consider future maintenance and sustainability of the content that is produced.
The project has employed a Community Engagement Officer who will scope out the most effective ways in which to engage directly with communities. Their work developing the Activity Plan will inform and be informed by this commission. In addition, the project has commissioned Habitat and Access Network Plans that propose interventions to physically improve Cumbernauld’s greenspaces.
2.2 Scope of services
The successful consultants will prepare an interpretation strategy as follows: a) Understanding the context • Carry out an audit of existing interpretation and its quality and effectiveness by visiting key sites and discussing them with partners/stakeholders (See Appendix A & B for further information). The key sites will be agreed with the project team and it is expected that audits of 8 of the following areas will be required.
North Lanarkshire Council (NLC) Scottish Wildlife Trust (SWT)
o Broadwood Loch o Cumbernauld Glen Wildlife Reserves o Cumbernauld Community Park o Seafar Wood Wildlife Reserve o Cumbernauld House Park o Luggiebank Wood Wildlife Reserve o Jubilee Park & Langriggs o Forest Wood Wildlife Reserve o Low Wood
o Mosswater Local Nature Reserve o Ravenswood Local Nature Reserve o St Maurice’s Pond o Palacerigg Country Park
b) Developing the strategy and plan • Based on the audiences and key messages identified in the Audience Analysis and Communications Strategy, identify key interpretation opportunities. • Develop a narrative and identify clear themes for interpretation of the heritage in the area. • Engage with the following stakeholders about interpretation at sites relevant to them:
Scottish Wildlife Trust North Lanarkshire Council
o Cumbernauld Reserves Manager o Countryside Ranger Service o Marketing and Communications o NLC Greenspace Development Team Manager
CNC development team Community Groups
o Project Development Manager o Friends of Cumbernauld House Park and o Community Engagement Officer Glen o Friends of Cumbernauld Community Park o Cumbernauld Village Action for the Community (CVAC)
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• Consult with the projects target audiences on the interpretation plans as well as responding to the wider consultation being undertaken by the project. • Make recommendations for the materials used for interpretation, bearing in mind the urban nature of this project. c) Integrating interpretation with the activity plan project budget • Working with the CNC project team, identify activities in the workstreams that will link the physical interpretation, online/digital interpretation and interpretative activities. • Provide costs for interpretation as well as maintenance requirements
2.4 Outputs
The consultant must provide at the completion of the work, an electronic copy of the report containing concept designs, photographs, maps and written recommendations, describing the method used and outcomes reached. Specifically, the following outputs should be clearly described:
• Interpretation audit of the key sites as identified by the project team. • Results from consultation on the draft interpretative plans. • A fully costed and designed Interpretation Strategy and Plan with recommendations and visuals for the project for submission as part of our round 2 application to HLF.
2.5 Timeframe
It is expected that the consultant will work closely with the project team throughout the commission. Whilst the full Communications Strategy is not due to be completed until 16 April, the Audience Analysis will be ready by the end of March, as will a brief overarching project communications and engagement strategy note. The final reports from invitation to quote will be due by end April 2018.
2.6 Fee guidance
The indicative budget for the study is £6,000 (six thousand pounds) INCLUDING V.A.T. The fee must be submitted using the form in Appendix C and is required INCLUSIVE of VAT and of expenses. This fee will be fixed for the project requirements described. Charges for any agreed additional work out with the original scope of the brief and which could not reasonably have been foreseen at the outset of the project are to be negotiated with the appointed consultant. The Scottish Wildlife Trust’s terms and conditions as set out in Appendix D will apply.
2.7 Client liaison
Following the appointment of the consultants, an inception meeting will be scheduled for the start of April. The client will make available any additional information including contact lists and service information and the methodology will be finalised.
3.0 What type of consultant are we looking for?
• Demonstrable experience of developing comprehensive Interpretation plans and strategies for green spaces in a similar setting to our project • Demonstrable experience of writing interpretation plans for HLF projects
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• A track record of contributing to successful HLF applications • Ability to work with our team and harness our expertise and facilitate decision making to ensure ownership of the plan • Outstanding communication skills with the ability to articulate a vision, strategy or idea clearly and concisely with a vigorous eye for detail • Strong report writing, presentation writing and presentation delivery skills • Ability to self-manage and work as a core part of a team
Client contact details:
Ian Mackenzie Living Landscape Programme Manager Cumbernauld Living Landscape T 07920 839359 E [email protected]
Scottish Wildlife Trust Units 5-7 Napier Way Wardpark North Cumbernauld G68 0EH
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APPENDIX A – Information about the sites
Landowners information Community group or other information North Lanarkshire Council
Broadwood Loch http://www.northlanarkshire.go v.uk/CHttpHandler.ashx?id=280
4&p=0 Cumbernauld https://www.facebook.com/Cumbernauld- Community Park Community-Park-539401362783903/ Cumbernauld https://www.northlanarkshire.g https://www.facebook.com/CumbernauldHousePar
House Park ov.uk/index.aspx?articleid=6769 kGlen/ Jubilee Park & http://cumbernauldvillage.org/ Langriggs https://cumbernauldlivinglandscape.org.uk/wp- content/uploads/2017/11/Case-study-3- Reclaiming-the-Langriggs.pdf Low Wood
Mosswater Local https://www.northlanarkshire.g Nature Reserve ov.uk/index.aspx?articleid=2911 5 Ravenswood https://www.northlanarkshire.g https://cumbernauldlivinglandscape.org.uk/docs/0 Local Nature ov.uk/index.aspx?articleid=2389 83_386__rwlnr_communityactionplan_final_15065 Reserve 0 97436.pdf https://www.facebook.com/RavenswoodMarshCon
servationGroup/ St Maurice’s https://cumbernauldlivinglandscape.org.uk/docs/0 Pond 83_386__stmop_communityactionplan_final_1506
597450.pdf Palacerigg https://www.northlanarkshire.g Country Park ov.uk/index.aspx?articleid=6526 Scottish Wildlife Trust Cumbernauld https://scottishwildlifetrust.org. https://cumbernauldlivinglandscape.org.uk/docs/0 Glen Wildlife uk/reserve/cumbernauld-glen/ 83_386__cmg_communityactionplan_1506597419. Reserves pdf https://www.facebook.com/CumbernauldHousePar kGlen/
http://www.cumbernauldglenfriends.btck.co.uk/ Seafar Wood https://scottishwildlifetrust.org.
Wildlife Reserve uk/reserve/seafar-wood/ Luggiebank Wood https://scottishwildlifetrust.org.
Wildlife Reserve uk/reserve/luggiebank-wood/ Forest Wood https://scottishwildlifetrust.org.
Wildlife Reserve uk/reserve/forest-wood/
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APPENDIX B – Study area overview
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APPENDIX C
Natural Connections: Interpretation strategy and plan
Fee submission Project Activity Fee 1. 2. 3.
Total fees to be charged
(INCLUDING VAT)
Signature: ………………………………………. Practice: …………………………….
…………………………….
Capacity : ………………………………………. Address: …………………………….
…………………………….
Date: ………………………………………. Fax No: …………………………….
Tel No: ………………………………………. E-mail: …………………………….
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APPENDIX D – Scottish Wildlife Trust Standard Terms and Conditions
INTERPRETATION Company's written consent or infringe any copyright, patent, trade mark, trade name or registered In these Conditions:- design vested in the Company. “the Contract” means the agreement for the supply of the Specified Services concluded between the 8.4 All materials, drawings, patterns, gauges, samples, specifications and other technical data prepared Company and the Contractor by acceptance of the Order, subject to these Conditions; by the Contractor in connection with the Contract shall be the Company's property and the Company may reproduce and use the said items freely for any purpose whatsoever. “the Contractor” means the person who by the Contract undertakes to supply the Specified Services to the Company as is provided for in the Contract. Where the Contractor is an individual or partnership, WARRANTIES AND LIABILITIES the expression shall include the personal representatives of that individual or of the partners; The Contractor warrants to the Company:- “the Company” means the Scottish Wildlife Trust; 9.1 that the Specified Services will be provided using reasonable care and skill in accordance with the “the Specified Services” means the services to be provided by the Contractor to the Company as Order and any document specified in the Order and any specification or other document referred to therein; referred to therein and at the intervals and within the times specified in the Order; “the Contract Price” means the price exclusive of Value Added Tax payable to the Contractor by the Company under the Contract for the full and proper performance by the Contractor of its part of the 9.2 that in performing the Specified Services the Contractor will comply with all statutory requirements Contract; and regulations relating to the provision of the Specified Services ; “Document” includes, in addition to a document in writing, any map, plan, design, drawing, picture or 9.3 that in performing the Specified Services the Supplier will comply with all obligations upon it under other image, or any other record of information in any form; the Health & Safety at Work Act 1974 or under any other regulations or orders. “Input Material” means any Document or other material, and any data or other information provided INDEMNITY by the Company relating to the Specified Services; Without prejudice to its liability for breach of any of the obligations under the Contract the Contractor “Order” means the Company's purchase order to which these Conditions are annexed; and shall be liable for and shall indemnify (and keep indemnified) the Company against all liability, loss, “Output Material” means any Documents or other material, and any data or other information provided damages, costs, expenses, claims or proceedings whatsoever arising under any statute or at common by the Contractor relating to the Specified Services. law as a result of or in connection with:- The headings to Conditions shall not affect their interpretation. 10.1 breach of any warranty given by the Contractor in relation to the Specified Services; 10.2 any claim that the provision of the Specified Services infringes the patent, copyright, design right, CONSTITUTION OF THE CONTRACT trademark or other intellectual property rights of any person, except to the extent that the claim arises Any Order raised in writing by the Company constitutes an offer on the part of the Company to acquire from compliance with any specification supplied by the Company; the Specified Services subject to these Conditions which must be accepted in writing by the Contractor 10.3 any act or omission of the Contractor or its employees, agents or sub-contractors in supplying the or by the actual execution of the Order. The Company shall not be liable for any Order unless it is issued Specified Services; or confirmed on its official order form and signed by the designated officer of the Company. 10.4 any loss of or damage to property caused during the provision of the Specified Services; VARIATION OF CONDITIONS 10.5 any injury to any person, including injury resulting in death, save where such injury or death is 3.1 The Specified Services shall be provided in accordance with the Order and these Conditions. Any caused by negligence on the part of the Company; and conditions which the Contractor may seek to impose and which in any way add to, vary or contradict 10.6 any financial or economic loss except insofar as such loss, damage or injury shall have been these Conditions shall be excluded and not form part of the Contract, unless each of such conditions caused by negligence on the part of the Company, its service or agents. has been specifically agreed to in writing by a duly authorised official of the Company. 3.2 Acceptance of an Order will be deemed to bind the Contractor to these Conditions and no Specified INSURANCE Services shall be supplied by the Contractor, their employees, agents or representatives, except in 11.1 The Contractor shall insure and keep insured against its full liability under Condition 10. Such accordance herewith. The Contractor's Conditions of Service do not form part of the Contract. insurance by the Contractor shall be a condition precedent of the Contract. 11.2 If requested, any (sub-)Contractor to produce documentary evidence that the insurance is properly SPECIFICATION maintained. The Contractor shall provide the Specified Services in all respects in accordance with the Order, any 11.3 The Contractor (if an individual) represents that he is regarded by both the Inland Revenue and document or specification referred to therein and any other undertaking given by the Contractor as to the Department of Social Security as self-employed and accordingly shall indemnify the Company the basis upon which the Specified Services would be provided. Except where the Company has agreed against any tax, National Insurance contributions or similar impost for which the Consultant may be otherwise, the Contractor shall at its own expense provide all materials necessary for the provision of liable in respect of the Contract. the Specified Services. In providing the Services, the Contractor will comply with all applicable standards and any Statute, Statutory Rule or Order or other Regulations which may be in force from time to time. TRANSFER AND SUB-CONTRACTING Neither party shall assign the whole or any part of the Contract. The Contractor shall not sub-contract DEFAULT BY CONTRACTOR the provision of the Specified Services without the previous consent in writing of the Company. If the Contractor shall have failed to comply with any terms of the Contract, either in relation to time of provision of the Specified Services or otherwise, the Company shall be entitled to avail itself of any of INDUCEMENT TO ENTER CONTRACT the following remedies at the Company's discretion:- 13.1 The Contractor shall not offer to the Company or its representatives as a variation of the conditions 5.1 rescind the contract; of the Contract or as an agreement collateral to it any advantage other than a cash discount against 5.2 give the Contractor the opportunity to re-perform or remedy any default in performance of the the Contract Price. Specified Services at the Contractor's expense so that they comply with the terms of the Contract; 13.2 The Contractor shall not offer or give or agree to give, to any member, employee or representative 5.3 refuse to accept any further Service provision without any liability to the Contractor; of the Company any gift or consideration of any kind as an inducement or reward for doing or refraining 5.4 obtain at the Contractor's expense such work as may be necessary to make good any failure in the from doing, or for having done or refrained from doing any act in relation to the obtaining or execution provision of the Specified Services; and of this or any other Contract with the Consultant or for showing or refraining from showing favour or disfavour to any person in relation to this or any such Contract. The attention of the Consultant is drawn 5.5 claim such damages, costs and expenses as the Company may have sustained in consequence of to the Prevention of Corruption Acts 1889 to 1916. any breach of the terms of the Contract or failure by the Contractor to comply with any statutory or other legal obligations herein specified or implied by law. INSOLVENCY 5.6 These rights shall be in addition to and without prejudice to any other rights the Company may The Company may at any time by notice in writing summarily terminate the Contract without have. compensation to the Contractor in any of the following events:- 14.1 if the Contractor, being an individual, or, where the Contractor is a firm any partner in that firm FORCE MAJEURE shall become insolvent or notour bankrupt, or any application shall be made for sequestration of his Neither party shall be liable to the other for any failure to perform its obligations under the Contract estate, or a trust deed shall be granted by him for the benefit of his creditors; or where such performance is rendered impossible by circumstances beyond its control, but nothing in this Condition shall limit the obligations of the Contractor to use its best endeavours to fulfil its obligations 14.2 if the Contractor being a company shall pass a resolution, or the Court shall make an order, that under the Contract. the company shall be wound up (except for the purpose of amalgamation or reconstruction) or if an administrative receiver on behalf of a creditor shall be appointed, or if the Court shall make an PRICE AND PAYMENT administration order, or if circumstances shall arise which entitle the Court or a creditor to appoint an administrative receiver or which entitle the Court to make a winding-up order or administration order: 7.1 The Contract Price shall be 'net', that is, after deduction of all agreed discounts. It shall include the provided always that such termination shall not prejudice or affect any right of action or remedy which cost of materials necessary for the provision of the Specified Services, save where the Order provides shall have accrued or shall accrue thereafter to the Company. otherwise. The amount of any duty (including VAT) additional to the Contract Price and any early settlement discounts shall be shown separately in the Contract. PUBLICITY 7.2 Payment for the Specified Services will normally be made within 30 days of receipt and agreement The Contractor shall not advertise that it is supplying goods or undertaking work for the Company, or of the Contractor's invoice. use the Company’s logo without the prior consent of the Company. 7.3 Whenever under the Contract any sum of money shall be recoverable from or payable by the Contractor, the same may be deducted from any sum then due, or which at any time thereafter may CANCELLATION become due, to the Contractor under the Contract or under any other contract with the Company. Any Order raised by the Company may be cancelled at any time by the Company giving the Contractor 7.4 No increase in price will be accepted (whether on account of increased material, labour or transport notice in writing. A fair and reasonable price shall be paid for all work in progress/goods received at time costs, fluctuation in rates of exchange or otherwise) without prior written agreement with the Company. of the cancellation which is subsequently received by the Company. The Company shall not be liable for any loss to the Contractor including consequential loss. RIGHTS IN THE INPUT MATERIAL AND THE OUTPUT MATERIAL 8.1 The property and any copyright or other intellectual property rights in any Input Material and any NOTICE Output Material shall belong to the Company. Any notice required to be given in writing under the Contract shall be given where possible by e-mail, facsimile or by first class post addressed to the registered office of the party for which it is intended (or 8.2 The Contractor will forthwith upon request execute a formal assignation of any intellectual property to such other address as may be notified in writing in accordance herewith for the purposes). rights in any Output Material requested by the Company and will assist the Company upon request in whatever way is necessary to procure the transfer of the ownership and benefit of any copyright or other WAIVER intellectual property rights in any Output Material to the Company. No failure or delay on the part of the Company to exercise any of its rights under the Contract shall 8.3 The Contractor shall treat the Order and all designs, drawings, specifications and information operate as a waiver thereof nor shall any single or partial exercise of any such right preclude any other supplied therewith as confidential and shall not disclose the same to any third party without the or further exercise thereof. Any waiver by the Company of any breach by the Contractor of any of its
9 obligations under the Contract shall not affect the rights of the Company in the event of any further or additional breach or breaches.
VALIDITY If any provision of these Conditions is held by any competent authority to be invalid or unenforceable in whole or in part the validity of the other provisions of these Conditions and the remainder of the provision in question shall not be affected thereby.
LAW The Contract shall be governed by and construed in accordance with Scots Law and the parties hereto prorogate the non-exclusive jurisdiction of the Scottish cou
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