CORPORATE PROFILE
CORPORATE PROFILE 01
THE CERAMICS EXPERTS COMPANY PROFILE 04 OUR EXPERTISE 06 OUR HISTORY 08 OUR APPROACH 10 OUR EXPERIENCE 12
DELIVERING INNOVATION OUR DIVISIONS 16 TILES 18 SANITARYWARE 20 TABLEWARE 22 FAUCETS 24
WORKING WITH US OUR BUSINESS 28 OUR TEAM 32 GLOBAL OPERATIONS 34 02 03
THE CERAMIC EXPERTS THE CERAMICS 04 EXPERTS
COMPANY PROFILE Focused on ceramics’ expertise
Abdallah Massaad Group CEO
RAK Ceramics is one of the largest Founded in 1989 and headquartered ceramics’ brands in the world. in the United Arab Emirates, we serve Specialising in ceramic and gres clients in more than 150 countries porcelain wall and floor tiles, through our network of operational tableware, sanitaryware and faucets, hubs in Europe, Middle East and we produce 110 million square North Africa, Asia, North and South metres of tiles, 5 million pieces America and Australia. Across of sanitaryware, 24 million pieces our global operations we employ of porcelain tableware and 600,000 approximately 15,000 staf from pieces of faucets per year more than 40 nationalities. at our 17 state-of-the-art plants across the United Arab Emirates, We are committed to use our India, Bangladesh and Iran. products and expertise to build a sustainable society and we focus We are a publically listed company on initiatives that provide water on the Abu Dhabi Securities and shelter to underprivileged Exchange in the United Arab Emirates communities; support active and and on the Dhaka Stock Exchange in healthy lifestyles; promote creativity Bangladesh and as a group have and innovation; create a diverse and an annual turnover of approximately inclusive work environment; and US$1 billion. enhance the economic development of the communities where we operate.
US$1 BN
Our approximate annual turnover 05
110 MN
Our annual production capacity of tiles in square metres
5 MN
Our annual production capacity of sanitaryware in pieces
6,000,000 1 MN
Our annual production capacity of faucets in pieces
24 MN
Our annual production capacity of tableware in pieces THE CERAMICS 06 EXPERTS
OUR EXPERTISE What makes us diferent
Experience
As an organisation, we have much INNOVATION to be proud of and over the last 25 Innovation is at the heart of our years we have helped to create icons philosophy and we have continuously and build marvel’s all over the world. led the way in terms of product development, using a wide range of EXPERIENCE technologies at our state-of-the-art We provide integrated ceramics manufacturing plants. solutions with attention to every detail, no matter how large or small. QUALITY We are able to consistently From the Burj Al Arab, Atlantis manufacture high quality products on The Palm and Ferrari World, to with an impeccable finish. Our Wembley Stadium, The O2 Arena, quality, combined with passion and projects of all sizes in between, and expertise, enables us to provide RAK Ceramics’ products feature in a wide range of integrated some of the most iconic buildings in ceramics solutions. the world.
WIDE RANGE We are known for our wide product range and our ability to produce bespoke ranges for both small and large scale projects, enabling our clients to bring their ideas to life. 07
Wide Range
Quality
Innovation THE CERAMICS 08 EXPERTS
OUR HISTORY Forged in the mountains of Ras Al Khaimah
BUSINESS MILESTONES
1989 1993 2007
Exquisite Designer Faucets Birth of RAK Ceramics Complete Ceramics’ Solutions Kludi RAK was established, a RAK Ceramics was established in RAK Ceramics takes the first steps synergetic combination of two Ras Al Khaimah by H.H. Sheikh Saud towards becoming a complete leaders in the field of design and Bin Saqr Al Qasimi, member of the ceramics solutions provider with manufacturing, producing exquisite Supreme Council and Ruler of the opening of our first sanitaryware designer faucets with a particular Ras Al Khaimah. plant in Ras Al Khaimah. focus on water saving technology.
PRODUCTION MILESTONES
1991 1993 2000 2006
First Overseas Plant Indian Operations Began The opening of our plant in In Ras Al Khamiah we opened our Bangladesh with an annual output 10th tile plant with an annual output First Tile Plant First Sanitaryware Plant of 3,650,000 square metres of tiles of 16,425,000 square metres of tiles. Our first tile plant in Ras Al Khaimah Our first sanitaryware plant in and our second sanitaryware plant In India we started operations with began operating with an annual Ras Al Khaimah began operating in Ras Al Khamiah with an annual an annual output of 7,300,000 output of 1,825,000 square metres with an annual output of 350,000 output of 2 million pieces square metres of tiles and 300,000 of tiles. pieces of sanitaryware. of sanitaryware. pieces of sanitaryware.
INNOVATION MILESTONES
2004 2006 2007
Uniquely RAK Slim Illuminating Tiles RAK Slim, a unique green building Technological Innovation RAK Luminous – These tiles are product with a thickness of just High pressure casting finished with a special glaze which 4.5mm is introduced. Less energy and robotic glazing absorbs energy from natural and and raw materials are used to technology is artificial light making them glow produce RAK Slim leading to a introduced in our in the dark. reduction in emissions. sanitaryware plants. 09
RAK Ceramics was established in Ras Al Khaimah in 1989 Now under the vision and leadership of Sheikh Khalid Bin by H.H. Sheikh Saud Bin Saqr Al Qasimi, member of the Saud Al Qasimi, Chairman of RAK Ceramics; the company Supreme Council and Ruler of Ras Al Khaimah, who aspired has enjoyed rapid growth becoming an industry leader to have the best machinery, latest technology, and to in just 25 years. produce the best products possible for sale in the world.
Today RAK Ceramics is one of the largest ceramics manufacturers in the world and has sold over 1 billion square metres of tiles.
2010 2015 2016
Value Creation Plan Room for Imagination RAK Ceramics’ vision is to be RAK Ceramics celebrated a Brand of Choice the world’s leading ceramics milestone in 2016 with the launch RAK Ceramics becomes solutions provider. A Value Creation of its new global corporate brand the world’s largest ceramics plan was designed and implemented identity, which better reflects the manufacturer and the brand to streamline operations and company’s aspirations to become of choice for integrated unlock value across every aspect the world’s leading ceramics ceramics solutions. of the business. lifestyle solutions provider.
2010 2012 2016
1 Billion Square Metres 1.5 Million Faucets By 2012, we had supplied 1 billion Kludi RAK is now ofering World’s Number 1 square metres of tiles to projects 13 diferent series of its designer Producing 115 million square around the world since the company faucets and manufacturing metres of tiles per year globally, began and our sanitaryware 1,500 pieces per day with an we became the world’s largest production capacity had reached annual production capacity of ceramics manufacturer. 4.5 million pieces per year globally. 1.5 million pieces.
2009 2012 2014 2016
Maximus Mega Slab RAK Ceramics Rimless Water Saving Technology State-of-the-Art With the introduction of RAK Ceramics Rimless is the ultimate In sanitaryware, we became the Our manufacturing plants Continua+ technology and the in rimless technology for your first manufacturer in the region are equipped with the latest launch of Maximus Mega Slab, RAK bathroom. Rimless WCs, as the name to introduce a 2.5 litre half flush state-of-the-art HDD (High Ceramics is the first manufacturer in suggests, have no rims to harbour and 4 litre full flush for our Definition Digital) and DDD the GCC region with the capabilities germs, making them extremely water closets. (Digital Define Definition) printers. to produce super-sized slabs. hygienic and easy to clean. THE CERAMICS 10 EXPERTS
OUR APPROACH Manufacturing ceramic innovation
2.5 MSQ
The area of our UAE headquarters
From a single factory in Ras Al LOCALLY MADE, GLOBALLY Khaimah, RAK Ceramics has grown DELIVERED to become a global player and has RAK Ceramics sells its products 17 plants including 10 tiles, two to over 150 countries around the sanitaryware, one tableware and one world. Our products are mostly sold faucets in the UAE and one tiles plant through distributors and typically each in India, Bangladesh and Iran we sell through one distributor per respectively, as well as distribution country for export markets. In the networks all over the world. UAE, we also sell through ten retail showrooms across the country Technology and innovation are and 40 trade partner showrooms, at the heart of our philosophy and supplying mostly retail and small we have continuously led the way contractors. In India, we operate in terms of product innovation. 13 display showrooms and distribute Our manufacturing plants are to over 1,000 dealers nationwide equipped with state-of-the-art and in Bangladesh, we operate four SACMI technology allowing us to display showrooms and distribute produce high quality pieces with to 98 dealers nationwide. a consistently impeccable finish.
A SOURCE OF SUCCESS RAK Ceramics selects only the finest raw materials to manufacture its tiles and sources its clay, limestone and silica from the mountains of Ras Al Khaimah. Other materials used in the manufacturing process such as feldspar and kaolin are imported from around the world including from Europe, India, Indonesia, Thailand and Malaysia. 11
100% QUALITY
20% of our raw materials are sourced locally and 80% are sourced from around the world from countries including Italy, Spain, Germany, Thailand, Malaysia, China and India
100% TESTED
All raw materials are quality tested in our laboratory before production
80% EXPORTED
Our export share is 80%
17
The number of RAK Ceramics production plants globally THE CERAMICS 12 EXPERTS
OUR EXPERIENCE A track record of expertise
RAK Ceramics’ products feature in some of the most iconic buildings in the world. From the Burj Al Arab, Atlantis on The Palm and Ferrari World, to Dubai Duty Free, Wembley Stadium, The O2 Arena, Mercedes Benz Showrooms, Airports, Residential Developments and Shopping Malls all over the world. The brands we work with include:
ENERGY AND INDUSTRIAL SPORTS AND LEISURE • Dubai Underpass, Al Barsha/Springs/JLT • Wembley Stadium, London, UK • Warehouse J-407 & J 408, Abu Dhabi • Sheikh Hamdan Sports Complex, Dubai • JAFZA Convention Centre • Al Ain Stadium • Staf Accommodation, GASCO, Abu Dhabi • Ferrari World, Abu Dhabi • ADCO Staf Accommodation, Abu Dhabi • O2 Arena, London, UK • Meydan Racecourse Grandstand, Dubai HOUSING AND REAL ESTATE • Al Hamra Village, Ras Al Khaimah RETAIL AND COMMERCIAL • Jumeirah Beach Residence • Carrefour • Barwa City, Qatar • Geant • Rina Apartments, Australia • Dubai Marina Mall • Streamlight Tower, London, UK • Dubai Mall • Jumeirah Golf Estates • Park Royal Mall, Canada • H&M Stores, Europe HOSPITALITY • Hilton Hotels AUTOMOTIVE AND TRANSPORTATION • Emirates Palace Hotel, Abu Dhabi • Kuwait International Airport, Kuwait • Radisson Group • Heathrow Airport T5, London, UK • Burj Al Arab, Dubai • Infiniti Showroom, Bahrain • Atlantis Hotel, The Palm Jumeirah, Dubai • Mercedes Benz Showrooms, Germany • Dubai International Airport • Jaguar Land Rover Showroom, UK 13
HEALTHCARE • Mulago Hospital, Uganda • RAK Hospital, Ras Al Khaimah • Mulago Hospital, Uganda • Hospital Corral, Chile • Military Hospital, Sharjah • Sheikh Rashid Hospital, Dubai
EDUCATION AND GOVERNMENT • National Guard Accommodation, Kingdom of Saudi Arabia • Indian High Commission Building, Tanzania • Najran University, Kingdom of Saudi Arabia • Oman Parliament House (Majlis Shuraa), Oman • Abidjan University, Ivory Coast • Presidential Palace, Cambodia 14 15
DELIVERING INNOVATION DELIVERING 16 INNOVATION
OUR DIVISIONS Providing complete ceramics’ solutions
At RAK Ceramics we can ofer true Our quality, combined with our passion customisation in every sense of the and expertise, enables us to provide word. We are one of the largest a wide range of integrated ceramics ceramics’ manufacturing plants in the solutions which allow our customers world, with the latest technologies all the freedom to be creative. under one roof. With the technology we have at our fingertips there are no limits, and we have evolved from being a ceramics’ manufacturer, to becoming an inspirational lifestyle ceramics brand. We are able to consistently produce high quality tiles, sanitaryware, tableware and faucets with an impeccable finish. 17 DELIVERING 18 INNOVATION
TILES The most innovative and widest range available
In tiles RAK Ceramics ofers one of Ofering more than 6,000 production the largest collections of high-quality models, our highly talented team ceramic wall and floor tiles, gres of creatives add new designs every porcelain and super-sized slabs week to our portfolio. Tiles are in the industry. manufactured in a variety of sizes, from the smallest 10x10cm up to the largest in the region at 135x305cm, the widest range ofered in the ceramics field.
4.1 SQM
The area of our largest 135x305cm mega slab 19
1 VILLA EVERY MINUTE
250 sqm of tiles are manufactured every minute, the tiling equivalent of one large residential villa
150,000 SQM
The amount of internal and external tiles supplied to Atlantis, The Palm
1 BN SQM
Total tiles sales which is the equivalent to 22,222 of Wembley Stadium’s DELIVERING 20 INNOVATION
SANITARYWARE Style without compromise
The RAK Ceramics sanitaryware range Eco Fresh uses unique ‘odour trap’ includes a wide range of products technology and requires absolutely designed to suit all budgets and tastes. no water to flush.
With a strong focus on water-saving In addition to our sanitaryware technology, RAK Ceramics was the products, we also ofer a range first manufacturer in the region to of complementary accessories introduce a 2.5 litre half flush and 4 litre and bathroom furniture. full flush for our water closets in 2009 and in 2014 we launched Eco Fresh - an advanced urinal sanitation system.
0 LEAKS
Every single RAK Ceramics water closet is individually leak tested on site 21
12,000
The number of sanitaryware pieces produced per day globally
500 PER HOUR
The number of pieces of sanitaryware produced every hour globally
100 DAYS
The time it takes for us to produce complete sanitaryware suites from initial design to a finished model DELIVERING 22 INNOVATION
TABLEWARE Tableware to suit every taste
RAK Porcelain ofers a wide selection RAK Porcelain has a passion for of high-quality porcelain tableware. excellence and our products are now Designed by leading tableware designers supplied to over 20,000 star-rated hotels from around the world, the range across more than 140 countries with is especially suitable for the hotel, customers including JW Marriott, Hilton, restaurant and hospitality segment. Hyatt, and Sheraton amongst others.
40,000
The number of flat plates which can be produced each day 23
1240°C
The temperature of the glost kiln 45
The number of tableware ranges we produce
20,000
The number of star-rated hotels which use our products DELIVERING 24 INNOVATION
FAUCETS Design orientated, technical perfection
Kludi-RAK manufactures exquisite Kludi-RAK is a synergetic combination eco-friendly faucets and bathroom of two leaders in the field and our fittings with a strong focus on water- Kludi-RAK faucets are a beautiful saving technology, ofering up to 60 combination of technical perfection, per cent saving on water consumption. high functionality and stunning design.
3 STEPS TO PERFECTION
Each faucet goes through a three step grinding process to ensure a super smooth fine surface finish 25
10 YEARS
All our taps and faucets are sold with a 10-year warranty
1 MN
The number of faucets which can be manufactured at Kludi RAK annually
100+
The number of projects using Kludi RAK products and the list continues to grow 26 27
WORKING WITH US WORKING 28 WITH US
OUR BUSINESS Our strategy 15,000
The number of donated ceramic tiles for the ‘Our Tomorrow’ initiative
We are committed to building a The specially designed plates were sustainable society and focus on showcased by top female chefs in initiatives that provide water and shelter Pro Chef Top 10 Recipes Magazine and to underprivileged communities; the supplement featured the chefs and support active and healthy lifestyles; our employees campaigning for breast promote creativity and innovation; cancer awareness. create a diverse and inclusive work environment; and enhance the INSPIRING CREATIVITY economic development of the RAK Ceramics seeks to promote communities where we operate. creativity and innovation by working with schools and local community SUPPORTING HUMANITY groups on a variety of projects. Most RAK Ceramics partners with local recently, tiles were donated to Dubai organisations to donate tiles and other British School to support an art project product ranges to schools, mosques inspired by Islamic Art and Arab Culture and underprivileged communities. in the spirit of Ramadan. Students Projects include a donation of 15,000 created their own designs on the tiles ceramic tiles for the ‘Our Tomorrow’ with 275 students taking part initiative organised by the Green in the project. Abu Dhabi team and supporting a 96 hour sanitaryware challenge to renovate houses for underprivileged people in Sharjah.
Our staf regularly support disaster relief funds and contributed to the Dress A Million Campaign, to provide clothes to 1,500 needy children worldwide and Typhoon Haiyan Relief Fund to help provide relief after the storm wreaked havoc in the Philippines. FOUNDING We also support health awareness MEMBER initiatives and most recently, RAK Porcelain designed a special range of pink plates to raise awareness about breast cancer. RAK Ceramics is a founding member of the Emirates Green Building Council
28 29
275
Number of students who took part in the project – creating their own designs on tiles
29 WORKING 30 WITH US
EMPOWERING EDUCATION CELEBRATING EXCELLENCE RAK Ceramics has always been one As an industry expert, we believe in of the most active corporate supporters nurturing, supporting and celebrating of schools and higher education talent. Recent sponsorships include institutions. We ofer internship training sponsoring the ‘Interior Design’ programmes for talented students category at the Africa & Arabia Property from local as well as international Awards 2015; sponsoring the award universities, sponsor educational for ‘Interior Design of the Year – Retail’ festivals and regularly host educational at the Commercial Interior Design tours for students. Awards 2015 and sponsoring the 2016 Professional Squash Association (PSA) Our educational tours include visits World Series Finals which were recently to our showroom and manufacturing held in Dubai. plants allowing students to gain first-hand knowledge about the RAK Porcelain also sponsored a number organisational structure and of industry awards programmes manufacturing processes in the including the Time Out Dubai Best ceramics industry, bridging the gap Restaurants Awards 2015/2016, Time between classroom theory and the Out Abu Dhabi Best Restaurants Awards real world. Visits for a variety of local 2015/2016 and the BBC Good Food universities and schools have taken Middle East Awards 2015. place recently including SP Jain Dubai Campus; Higher College of Technology RAK; Dibba Fujairah School; Swiss Business School; The Al Beyt Mitwahid Association and RAK Academy.
1 PER WEEK
At least once a week on average we welcome students to our manufacturing headquarters in Ras Al Khaimah
30 31
TH 28 MAY
Gregory Gaultier from France and Laura Massaro from England won their respective finals at the 2016 PSA World Series Finals
31 WORKING 32 WITH US
OUR TEAM A supportive working environment
RAK Ceramics is a truly global company With a workforce of over 15,000 with fantastic opportunities for all. people from all around the world, we A comprehensive employee benefits ofer a diverse and interesting working package is ofered along with excellent environment. We pride ourselves on progression opportunities, regular having higher than average employee training and development and a retention rates and believe in fostering supportive working environment. a culture of learning and development to encourage excellence.
48
Is the number of nationalities we employ from all over the world 33
26
The number of years our longest serving employee has worked for us
6.5 YEARS 65
The average length of time Is the age of our oldest an employee works for us employee and 18 is the age at RAK Ceramics of our youngest employee
33 WORKING 34 WITH US
GLOBAL OPERATIONS A truly global network
AUSTRALIA IRAN SINGAPORE BANGLADESH ITALY UNITED ARAB EMIRATES GERMANY SAUDI ARABIA UNITED KINGDOM INDIA
With ofces all over the world, we work hard at RAK Ceramics to develop strong relationships with our customers on the ground. We always welcome feedback and would love to hear from you!
UNITED ARAB EMIRATES RAK Ceramics (HEAD OFFICE) P.O. Box: 4714, Ras Al Khaimah United Arab Emirates
Tel. +971 (0) 7 246 7000 Fax. +971 (0) 7 244 5270 Email. [email protected]
HEAD OFFICE RAK Ceramics P.O. Box: 4714, Ras Al Khaimah United Arab Emirates
Tel. +971 (0) 7 246 7000 Fax. +971 (0) 7 244 5270 Email. [email protected]
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