Cruise Industry Briefing 11TH SEPTEMBER 2019 Introduction

Alex Heroys, CEO of Destination Southern Tasmania

- Welcome to our industry operators

- Understand the difference in the market

- Diversify product to attract different segments

- Schedule your trips

- Inform the attractions you are coming Introduction

- Jill Abel, CEO of the Australian Cruise Association: update on the cruise sector and findings from the recent ACA conference;

- Aletta Macdonald, Tourism Tasmania: Blueprint for Sustainable Cruise Shipping in Tasmania and Shore Excursions

- Susan Jackson, Tasmanian Travel and Information Centre (TTIC) : opportunities available through the TTIC to promote to the passengers:

- Kristy Little, TasPorts: overview of the coming season, operational update and protocols for use of port facilities;

- Anne Menegat, DST: opportunities facilitated by DST including hawking sales on the waterfront and advertising inside the cruise terminal. The Cruise Sector Update Destination Southern Tasmania

Jill Abel CEO Australian Cruise Association Growth projections

• Growth flattened off in 2018/19 and will remain reasonably flat in 2019/20 due to capacity constraints

• Next growth curve from 2020/21

• 190 bookings for Brisbane’s new terminal in 2020/21 Eden Wharf Extension

- increasing calls from 16 to 22 in the 2019/20 season - 80 more regional jobs created in tourism, hospitality and stevedoring - driving regional dispersal - Widening and deepening the existing Trinity Inlet shipping channel at a cost of up to $127 million

- Will facilitate cruise ship growth for vessels up to 300 m, with a forecast demand of up to 150 cruise ships through the Port of Cairns by 2031

Cairns Shipping - Dredging and wharf upgrade works Development Project completed in 2020. - Channel Optimisation Program

- Cruise Gangway

- Kimberley Marine Broome Support Base IF THE CRUISE INDUSTRY WAS A COUNTRY Excluding VFR & business travel

Top 10 Source Markets Visitors (Holiday only)

China 698,526

New Zealand 458,286 USA 346,348 >300,000 International Cruise Passengers Japan 291,919 8% of Total Holidaymakers UK 236,811

Malaysia 215,782

Singapore 212,749

Korea 172,888

Hong Kong 148,135

Germany 123,201

Source: IVS Results Y/E Dec-18 (updated Mar-19) New Cruise Lines to look out for • Dream Cruises – Explorer • Windstar – Star Breeze 2020/21 Dream 2019/20 Plans for & Australia

Star Breeze / November 2020 – March 2021 Who are the Windstar guests

2018 Top 5 Countries

➢United States (33,672) ➢Canada (1,941) ➢Australia (1,213) ➢United Kingdom (443) ➢New Zealand (344) Who are the Windstar guests

➢Well Educated ➢Affluent ➢45 to 70 Years Old ➢Primarily Couples or Small Groups of Couples Traveling Together ➢Professionals, Business Owners ➢Families with Older Children (at least 8+) ➢Honeymooners (particularly in Tahiti or Caribbean cruises) ➢Focus is the Destination

Passenger Source Volume

PresentationExplorer Dream ex ANZ Title - Passenger Mix Nationality 35% People’s Republic of China International Hong Kong SAR Guests Philippines Malaysia 65% Singapore Local Guests Indonesia India Taiwan Canada/USA

Note: Data forecast subject to changes International Guest Local Guest Industry Challenges

- Changing perceptions - Cause of over tourism - Cruise ships are very visual

Venice – 30 million visitors, 1 million by cruise Barcelona – 50 million visitors arriving by air alone = 140,000 per day. Busiest cruise day turnaround is 40,000 passengers Industry Challenges

- Environmental

- Cruise makes up less than 1% of the global maritime fleet

- Meets the IMO’s zero untreated sewage discharge policy

- Advanced water purification systems resulting in dispersal of cleaner water than most coastal cities in the world - Recycles 60% more waste per person than the average person on land

- Working closely with the World Tourism Organisation

- Committed to reducing emissions by 30% by 2025 and 40% by 2030 THANK YOU QUESTIONS Tourism Tasmania Update

Aletta Macdonald Tourism Tasmania Tourism Tasmania What we do in cruise

• Cruise line and stakeholder relationships • Cruise Strategy – Cruise Blueprint - guided by Cruise Stakeholder Group. • Cruise Famil Program – Cruise lines and Shore Excursion Operators • Seatrade / ACA Annual Conference • Collateral / Info • Cruise Passenger Survey – Every 3 years Cruise ship growth in Tasmania

80 78 70

66 60 64 59 50

40 45 39 30 33 34 30 27 26 20 25 22 21 19 19 10 11 10 0 0 1 1 2 2 0 Hobart Burnie Port Arthur Tamar Valley

Source: Tasports 15/16 16/17 17/18 18/19 19/20 20/21 Key Findings

1. The main ports of Hobart, Burnie and the anchorage of Port Arthur can continue to efficiently manage growth of large ships and there is opportunity for further passenger dispersal via the shore tour program.

2. There is an opportunity to develop Beauty Point for vessels up to 230m LOA with well established shore products along both sides of the Tamar River.

3. The small ships and the expedition sector best fit Tasmania’s product offering, destination capability and brand.

4. Wineglass Bay is unsuitable for cruise ships due to the impact on Freycinet National Park and its visitors. Sustainability Principles

• Managing the number of vessels and passengers in port at any given time through sequencing and influencing, where possible, the type and size of ship;

• Ensuring a wide dispersal of passengers to regional areas on day tours and shore excursions;

• Ensuring areas with environmental or community sensitivities are managed appropriately through cross government and stakeholder collaboration;

• Active pre and post season evaluation through the Tasmanian Cruise Stakeholder Group. Cruise Blueprint: Goals Goals Key Performance Indicators Actively manage growth in cruise shipping in Hobart, Burnie and Lift overall cruise passenger spend in Tasmania from $30.5 million to Port Arthur and encourage passenger dispersal into Tasmanian $50 million by 2022. regions

Attract small ships and expedition cruises to Tasmania’s regional Grow the expedition segment into suitable regional ports and ports and anchorages to increase dispersal of cruise passengers anchorages collaboratively with a Regional Anchorages Working Group

Increase yield from the cruise ship sector by growing onshore Increase take-up of organised shore tours from 40% to 50% by 2022. expenditure by passengers and provisioning expenditure by cruise Introduce turn-around visits for small ships and partial turn around visits lines to optimise economic benefits to the State for large ships to five per summer by 2022

Maximise the rate of repeat visits of passengers who return to Grow the number of people who were influenced to return to Tasmania Tasmania on holiday by ensuring high levels of visitor satisfaction on holiday by a previous visit on a cruise ship each year from 10,960 in by cruise passengers 2019 to 15,000 by 2022 (Sourced from TVS) Key Initiatives Cruise Stakeholder Group: To deliver the cruise goals there are 3 strategic initiatives that Tourism Tasmania (Chair) we will work on over the next three years. Tasmania’s 4 RTOs 1. Regional Anchorages Project. Tasports Port Arthur Historic Site 2. Build on our cruise line relationships for influence. Burnie City Council Hobart City Council 3. Shore Program Development Tasmanian Travel and Info Centre 1. Regional Anchorage Project

Why What Growing enquiries and bookings for regional and remote places. Considerations include; • Safety and ports regulation Who • Anchorage and Landing logistics Tasports, Tasmanian Parks and Wildlife, Marine and Safety Tasmania, EPA Tas, Tourism Tasmania and RTO’s • Environmental impact • Appropriate resourcing (Pilots & Where infrastructure) East Coast; Coles Bay, Bicheno, Maria Island, more Islands; Flinders, Bruny, King, Macquarie • Community impact North and South coasts • Shore program potential • Economic potential 2. Build on our cruise line relationships

What are we looking to influence: How are we going to do that: • Longer ship stays in port • Use our ACA membership to attend Seatrade and meet the itinerary planners first hand. • Extended Tasmanian cruise itineraries • Continue to engage with lines regarding the Wineglass • More overnight port calls Bay Policy and itinerary development • Turn around calls for small ships and sector • Work with CLIA, ACA and the other States on data sharing breaks in Tasmania for large ships • Host itinerary planners, provisioning, supply managers • Increased specialty provisioning and shore tour managers in Tasmania. • Data sharing • Conduct a Cruise Passenger Survey and share the results • Ongoing commitment to the Wineglass Bay policy. 3. Shore Program Development KPI: to increase the take up of organised shore tours from 40% to 50%. How are we going to do that: • Assessment of the current shore program; and found some gaps and opportunities for Shore Ex and tourism operators • Host Shore Ex familiarisations to connect with cruise ready tourism operators • Supply brand aligned destination content and imagery to cruise lines to improve sales portals • Work with stakeholders to improve quality and availability of local tour guides for cruise ships. • Work with RTO’s and industry to increase capability and success of independently sold tour product • Develop a register of regional ambassadors able to go on-board and engage with passengers on the stories and produce of Tasmania’s regions and drive take up of tour program prior to arrival in port. Who are the Shore Ex?

Shore Excursion Operators; Operate the ship’s tour program; pre-booked by the cruise passengers either at the time of booking their cruise holiday, on-line pre-departure or on-board prior to arrival in port.

Bobwood Cruise Group; Intercruises A&K or Akorn

Current Carnival contract for Current RCL & Norwegian Usually do the smaller high Tasmania contracts for Tasmania end ships • Princess • Norwegian • Ponant • Carnival • Viking • Crystal • P&O Australia • Vasco de Gama • Azamara • Cunard (Queen Elizabeth) • Royal Caribbean • Dream Cruises • Holland America Line • Celebrity • MSC • Silver Sea QUESTIONS Hobart Cruise Season Briefing 2019/2020

Presented by: Kristy Little, TasPorts Hobart Season Overview 2019-2020

• Cruise ship calls: 65 • Passengers: 126,377 / Crew: 54,536 • Overnight calls: 15 • Days with more than one ship in port: 15 • International arrivals: 18 / International departures: 18 • Ship size: • >2,500 passengers: 20 (30%) • 1,000 - 2,500 passengers: 29 (45%) • <1,000 passengers: 16 (25%) • Largest ships: Ruby Princess (3,600 pax - 2 calls), Majestic Princess (3,560 pax - 6 calls) Hobart Season Overview 2019-2020 • Hobart highlights: • MSC Cruises new line for TAS • Le Laperouse 4 day port call over new year • Dark MOFO Cruise - Pacific Explorer • Maiden calls to Hobart: Ruby Princess, Silver Muse, Boudicca, Le Laperouse, Carnival Splendor, Seabourne Encore, MSC Magnifica Hobart 2019-2020 Season by Month Port Arthur Season Overview 2019-2020

• Cruise ship calls: 19 • Passengers: 41,157 • Crew: 17,507 • Ship size: • >2,500 passengers: 8 (42%) • 1,000 - 2,500 passengers: 9 (47%) • <1,000 passengers: 2 (11%) • Largest ship this season: Ruby Princess (3,600 pax - 2 calls), Majestic Princess (3,560 pax - 6 calls) • Maiden calls: Ruby Princess, Explorer Dream, Pacific Aria, Carnival Splendour Port Arthur 2019-2020 Season by Month Cruise ship arrival – TasPorts’ role

TasPorts

Cruise Sector Operations Management Gangway Marine Services Security Pre planning Vessel servicing Pilotage Port security VTS/Bookings Cruise line liaison Terminal servicing Towage Contracted guards Stakeholder Coxswains Traffic and (MSS) coordination pedestrian Terminal operator management Cruise Ship Arrival - Who are the Stakeholders?

Key operations:

Shore Australian Australian QUBE Shipping Excursion Border Quarantine (mooring & Agent Provider Force Service stevedoring)

Terminal services:

Visitor Information Destination Cruise Centre/Desk & Southern Terminal volunteers Tasmania retailers

City/region:

Local City of Tourism Transport Tourism hospitality Hobart attractions providers Tasmania and retailers Macquarie 2 Cruise Terminal

• Visitor Information • Amenities • Free WIFI • Destination advertising • Market showcasing locally made gifts, souvenirs and other retail • Australian Border Force, Immigration and Quarantine • Supporting cruise traffic arrangements Passenger Tour Options

Shore Excursion tours • Organised by the Shore Excursion company contracted by the cruise line • Tours are promoted and sold through the ship • Priority passenger disembark • Dedicated parking areas only for Shore Excursion coaches

Unbooked independent tour operator parking • Process will be managed by Destination Southern Tasmania • Unable to promote tours in the Cruise Terminal, but referrals made from Information Desk Passenger Tour Options

Pre-booked independent tours • Waterfront voucher Independent tourism operators need to park legally in a waterfront voucher park or public area to arrange to meet customers • Alternatively - 5 minute set down area (5 minutes only) • Available for private pick up (eg. pre booked tour operators, limos) • Limited to max. 3 vehicles and up to 12 seater buses • Arrange to meet passengers at 5 min set down area and collect ALL passengers at once • Alternatively, meet passengers in the terminal, walk them to set down area, then collect vehicle and come back to the space to collect the passengers Macquarie 2 Cruise Terminal – Public Access • Public meeting point: • Macquarie Wharf No. 2 Cruise Terminal, or; • Surrounding forecourt • Hunter Street / Franklin Wharf

• Access is not possible for tour operators trying to solicit bookings from cruise passengers Traffic management plan – Macquarie 2/3 Traffic management plan Macqarie 4/5 Traffic management plan – double up Waterfront road closures Who are the Ship Agents?

• Inchcape - [email protected] • Wilhelmsen - [email protected] • Gulf Agency Company (GAC) - [email protected]

• https://www.tasports.com.au/port-services/shipping- schedule/ > Select Cruise Shipping schedule Thank you QUESTIONS City of Hobart Cruise Ship Season 2019/2020

Presented by Susan Jackson Program Coordinator Tasmanian Travel and Information Centre (TTIC) Agenda

• Where do we fit?

• Centre Locations

• Meet and Greet Program

• Cruise ship schedule

• TTIC opportunities Where do we fit?

Pre Bookings On Board Often direct and online In Port Trade ready product via shore excursion companies MAC2 TTIC Hawking (DST/TTIC) Centre Locations

➢ MAC2 information desk ➢ Tasmanian Travel and Information Centre ➢ Information Hub ( Mall Booth) ➢ Salamanca Market Information Booth ➢ Taste of Tasmania Volunteer ‘Meet and Greet’ program

➢ TTIC Volunteer Program • 100+ Volunteers • Based at; • Hobart Airport year round • MAC2, TTIC, Salamanca Market and Taste through peak season Cruise Ship Schedule

https://www.hobarttravelcentre.com.au/industry/tasmanian-tourism-operators/cruise-schedule TTIC Opportunities - Bookeasy Is your product loaded and up to date? TTIC Opportunities – Tour Lists

CELEBRITY SOLSTICE 13TH JANUARY Departure ➢ TTIC Tour Lists Time Tour Name Company Name Contact Tour Duration Adult Prices Child Prices 8:30am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 8:30 - 11am $125 $100

8.30am Port Arthur Gray Line 62343336 08.30-17.00 $108 $54.00 • 08.30am Huon Valley Gray Line 62343336 08.30-17.00 $155 $77.50. Designed to reduce wait times On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99

9:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15 and increase product visibility 9:00am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry 9:00am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee

9:00 Louisa's Walk Live History Productions 62298959 9:00 - 11:00 $35.00 $17.50 • 09.15am Cadbury Coach Tour Gray Line 62343336 09.15-11.30 $44 $22 Sent out a month prior 09.15am Mt Wellignton Gray Line 62343336 09.15-11.15 $47 $23.50

09:30am White Water Rafting (all inclusive) Rafting Tasmania 0487 928 220 9:00/9:30am-4:00pm $200 $200 (age 13+)

9.30am Double Decker City Loop. Hop on HopOff Red Decker Company 62369116/0408124835 9.30-11am $25.00 $15.00

• Tours listed by time 09.45am Hobart City Tour Gray Line 62343336 09.45-11.15 $44 $22

10.00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65

10am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5 • Displayed in the TTIC for 10.00am Bonorong Oysters, Cheese & Wine Tassie Tailor-Made Tours Andrew 0466664466 5 1/2 hrs $95 $50 10am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 10am-11.30am $25.00 $15.00

10:15am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry

passengers 10:30am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee

On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99

11am Theatre Royal tour Theatre Royal 62479569 1 hour $12 $10 • Used by TTIC staff and 11am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 11am-12.30pm $25.00 $15.00 11:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15

11:15am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 11:15am - 1:45pm $125 $100

volunteers 11:30am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry

11:30am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5

12pm Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 12pm-1.30pm $25.00 $15.00 • Exclusive to our advertisers 12:00pm Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee 12:45pm Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry

13.00pm Bonrong & Richmond Tour Gray Line 62343336 13.00 - 17.00 $84.00 $42

13.00pm Hobart City Tour Gray Line 62343336 13.00-16.00 $44 $22

13:00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65

1pm Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5 TTIC Opportunities – Brochure Rack at MAC2 TTIC Opportunities – Arrivals Guide Delivery!

• Communication is key • Friendly and informed service across staff and volunteers Photo Photo courtesy of Heather Henri Thank you QUESTIONS DST Opportunities CRUISE SEASON 2019/2020 Advertise with DST Posters in Mac2 Terminal

On behalf of TasPorts, DST will continue to manage display posters in the Mac2 Terminal, as part of the welcome to Hobart. A0 corflute posters, mounted on timber including a DL brochure mounted on the corflute poster.

DST Members: $990 + GST Non Members: $1100 + GST Hawking and Parking Permit

 An opportunity for independent tour operators to promote and sell their services  In a designated area near the cruise terminal  The “Hawking Area” will provide space for 8 operators to promote and sell their experiences.  Applications are open until Friday 27th September  Successful operators will be granted a Hawking Permit and will receive a parking permit for their vehicle Parking

Hawking area Hawking and Parking Permit

➢ Cost: $2550+ GST for the full season

➢ From October 15th 2019 to June 20th 2020, which covers 65 ship calls over 59 days

➢ For details contact Anne Menegat, Destination Southern Tasmania, T: 03 6223 5650 E: [email protected] How to work in the Cruise Industry

A GUIDE FOR TOURISM OPERATORS 2019-2020 Guide resources

Cruise Distribution Today’s travellers Shore Excursions and tours 2019-2020 Visiting Cruise Ships and passengers Advertising opportunities 2019 – 2020 Visiting Cruise Ships CARNIVAL CRUISES Shore Excursion Operator: Bob Wood Cruise Group CARNIVAL SPLENDOR* Passengers: 3012 Crew: 1150 Set to call Sydney Home as od December 2019, Carnival Splendor is the newest and largest ship homeported year-around in Australia. The ship inaugurated a new cabin category for the line, the spa cabin. A retractable sky dome covers Splendor's pool deck, which marked something new for Carnival and remains the most notable example of the innovation within the fleet. It provides enough diversions to appeal to everyone from kids to seniors. Carnival Splendor sailings attract a majority of American passengers looking for close-to-home, value- packed cruise vacations. While much of the clientele is U.S. based, the ship does attract a good number of Canadian travellers, with a smattering of other nationalities. The ship attracts lots of families and groups of as many as 80 people. The age spread is from retirees to kids in strollers. Shorter sailings and itineraries that overlap with school holidays host the most kids onboard. CARNIVAL SPIRIT Passengers: 2,124 Crew: 930 Carnival Spirit has grown into one of Australians' favourite cruise ships. Like a true Aussie, it's laid-back, fun and friendly. The mix of families, couples and singles work surprisingly well, with most children either in the pool or out of sight in the kids clubs, and adults escaping to the 18+ Serenity Retreat. Spirit is based year-round in Australia. * Maiden Voyages CRUISE & MARITIME VOYAGES Shore Excursion Operator: Intercruises VASCO DE GAMA* Passengers: 1,220 Crew: 550 With an enviable reputation and established following on the international cruise market, the premium 1220 passenger Vasco da Gama joined the CMV fleet in April 2019. Combining beautiful, contemporary decor with a more traditional cruise style, Vasco da Gama is small to mid-size ship. This ships dedicated to both the German and Australasian cruise markets. During the northern summer (May-October) the ship operates under CMV’s German brand and during the Australian summer season (December-March) from Fremantle (Perth) and Adelaide, offering a more traditional scenic cruise experience. HAPAG-LLOYD Shore Excursion Operator: AOT Those upmarket ships primarily serve 's German-speaking travellers (premium and luxury), but it's also known to a more global cruise audience. Europa has long ranked as top-rated cruise ship. EUROPA Passengers: 408 Crew: 264 Despite the fact the ship was built in 1999, it is considered one of the older vessels in cruising’s luxury niche and has undergone 3 major refurbishments. The ship’s itineraries are a sophisticated sightseer’s dream. LA COMPANIE DU PONANT Shore Excursion Operator: Abercrombie and Kent

LE LAPEROUSE* Passengers: 184 Crew: 110 The first of Ponant’s Explorer-class of 6 expedition ships, Le Laperouse combines sleek and attractive design with French flair and luxurious extras that are unusual in the adventure cruising space. The debuted in 2018 with destination-intensive itineraries that take it to Iceland and Scandinavia, the Mediterranean, the and the Maldives. It’s built for active exploration, with a fleet of Zodiacs. While the company has become global with all cruises being bilingual, the atmosphere remains French. The passengers are from an international mix, mostly European countries unless chartered (America, England, Australia). Shore Excursion Operator: Bob Wood Cruise Group SEABOURN ENCORE* Passengers: 604 Crew: 450 Seabourn Encore represent an evolution of Seabourn’s popular Odyssey-class ships. Passengers are a mixt of North Americans, British, Australians and other Europeans. The aged group is mixed from late 40s to 70s and wealthy. QUESTIONS Thank you