GLOBAL REPORT / DECEMBER 2010 Quality Media Press

PORTUGAL MODERN DAY PORTUGUESE EXPLORERS SET OUT ON NEW ADVENTURES

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2 / GLOBAL REPORT 2010 h pan Mac Sweden, Finland, , Russia, Cyprus, ,million euros. , , amounted to year of turnover 28 which last accounts business for 70% andoverseas tries energy, suppliers. electrical andLPG gas clientsthe includeall major Portuguese equipment. equipment. andcentralthrough power solar heating s water distribution lighting networks, works, telecommunication net- networks, tribution dis- gas distribution, energy electrical tors: where weare inareas experts.”nities opportu- butitoffers difficult market be can president Torres. Carlos international “The clients publicandprivate. both andwaterfor solutions energy renewable publiclighting, transport, munications, energy, andsupplying developing telecom- ofinternationalactive inanumber markets j ars tion, manag No Boundaries AND OTHERSECTORS BUSINESS MANAGEMENT SPECIALISED INDUSTRY, TECH, HUMANRESOURCES, EXPANSION ABROADINHIGH ADVENTURES OUT ONNEW EXPLORERS SET PORTUGUESE MODERN-DAY suc time to in explore opportunities business once this the outacross againsetting globe, V ofcompatriots inthefollowing footsteps the circumnavigation first ofthe world. out uptradeto the andcarrying open west route to sailingthe to eastern Asia Africa, ting the treacherous Atlantic waters around Portuguese explorers the way innaviga- led ust c ystems and products for renewable energy for renewable ystems and products uman r asco de Gama andFerdinand deGama asco Magellan are , trade. h s y “ B In it concentratesResul mainsec- onseven “Today there are noboundaries,” argues Re PortugueseadventurersModern-day In the golden age ofEuropean discovery, a W ’ s mar ut Resul is also activein25other isalso coun-ut Resul u andL e sul Eq lebrated its 25th anniversary and is lebrated 25th anniversary its e are trying to enter the MiddleEast e are trying e ct e s home market, the company’ss homemarket, s ors a our k e ement and, as didtheirement forebe- and,as uipamen t iby s c . es, heavy industry, heavy construc- es, s high- a ar e j t o ust a few ofthe com-ust afew s deEner t e c h inf rastructure, g ia S .A. has .A. the 21stcentury. intocountries their to eager citizens bring for isfound this amongdeveloping sector for quality andtherenowned natural market our targets,” hesays. clients world andthe isoneof developing quantity andquality to interest international the price, has Resul markets. upnew open to seeking and have everywhere salesmen lling anen busine of the continentknowledge anddoing wehave adeep clients because our among and weare acompanycredibility with we are weare well well established, known andEquatorial Senegal Guinea. Nigeria, activeinGhana, isalso Resul affiliates, has P the with Along onAfrica. focused has the forcompany so manyyears electrified ortuguese-speaking countries where it ortuguese-speaking RURAL ELECTRIFICA SYSTEM INANGOLA” THE PRE-PAID METERING COULDN’T HA “A CHINESECOMP “ All ofE Resul’s systemsare electrification rural “ T We continuewhere to invest inAfrica his ye ss t her ar TION INDEVELOPINGCOUNTRIESOPENSGREA urope has been completely been has urope tir e isnotalw , f e prepayment metering or e xam VE HANDLED ple, wear a ys e ANY asy. e inst T OPPOR a - TUNITIES FORPOR e and wedon’t ever year ourbest “2009 was “Infact,” growth. enjoyed Resul hestates, that2009 and 2008 inboth dent boasts quite well crises economic andthe presi- theboth international andPortuguese Angolancontract,” Torres notes. company could nothavethe handled “Aconditions. oflocal wledge Chinese kno- niche a wherespecial markets ithas Therefore,competitors. after goes Resul amajorchallenge Chinese from facing doing t e in t s t t ye sa Industries. AluminiumandPetrochemical Primary Cement, making, Iron Steel, & Glass whic installations company arefractory S.A., International atdevelopment SetLinings Coping withcrisis e he s yst xpect any downturnxpect this year.” xplains. “Axplains. company African South is gy to among the putourselves twolargestgy ys c ars ag he Ang Clearly, the company isweathering are hesays, European companies, “It looks like ishere“It the to crisis stay,” looks Cr em wor h serves industrial clients ranging from clients ranging industrial h serves of hair isis has slowed down butnothalted down slowed isis has tware.” he har o wela TUGUESE COMP man J olan c t h f dw or e o unc s ANIES SUCHASRESUL a é Teixeira “A Ribeiro. few ar pit le he e andRe ctr al ofLuanda,” Torres d ane ic ity consumption x pansion stra sul isdoing -

chairman. chairman. and Vietnam,” Algeria Indonesia, says the “We are India, interestedwell in , as United ArabCaledonia. Emirates andNew Italy,Lithuania, the Argentina, Poland, Libya, , Norway, Belgium, Ireland, inAbu Dhabi. PlantCarbon for EMAL forReformers TOTAL inFrance to a from ranging inprojects involved company’s iscurrently future, SetLinings c c g cutive om om e t SETLININGS WORKERSARESPREADOUTINDIFFERENTSITESAROUNDTHEWORLD,T There ongoing in are projects also F pan panie her ounded just ago four whenexe- years ounded s splitof e, butitw y following a disagreement overthe adisagreement y following s wor f ldw r ill just take alittle longer.” om aS ide inourf panish in ie ld andwe ve stmen ’ll t deal with any domestic crises which may any arise. with crises deal domestic andhelps the after families ment which looks depart- aspecial has Linings many Set months, away employees with long term homefor from Teixeira explains. Ribeiro find,” nationalitiesbehaved youwill adaptable most andwell- hardest working, andthe Portuguese are amongtheyees which comes fromouremplo-productivity t ne c P e ontracts using project and site managers, engi- andsite managers, usingproject ontracts or am le ers t As some ofthe some company’sAs be can projects “One ofourcompetitive is advantages S ug AKING WITHTHEMPORTUGUESE KNOW-HOW ANDEXPERTISE e , ma tL ue aders, as well as the bricklayers. the well bricklayers. as as aders, ining se personnel to carry out its European outits to carry personnel se t er ial c s c on oun tr ollers, supervisors and supervisors ollers, t s onhighly - skilled

Photos: Setlinings ha v achie- that ofSetLinings: value isthe added And quality andprice their within budgets. safety,customer concerning, environment, othertainly factors. Cavaco José saysting officer there are cer- for the company’s success butchief opera- in on.” call which wecan base employee t Teixeira “And explains. Ribeiro ifwereturn to responsibility,” ofoursocial again,part itis, as it iswor c nie other workers with compa- gettrained jobs lo competitive, the company trainsanduses cost isallPortuguese, butto be staff senior human resources manager. succeed,”possibly says Fernando Agostinho, pan international scene”. what onthe the achieve Portuguese can “We’rewho concludes: example agood of any circumstances.” addsthe chairman, anywhere, under outprojects us to carry to andtheir allow cultures, for allpeoples andagreat respect the abilities, language the momentum, the skills, towards work, dothecan same. ket to expand. Teixeira says Ribeiro others hat country for another project, wehave an hat for another country project, om ing b cal employees for the employees jobs. morecal basic ternational staff, has been amajor reason been has ternational staff, SECTOR WORLDWIDE” LARGEST COMP TEGY TOBEONEOFTHE “WE LAUNCHEDANSTRA- ppy w s in the country andwe’res inthe country happy that with y that does not cherish its staff cannot staff its y thatnotcherish does “We satisfaction ofthe the full meet can Training, whether ofPortuguese or S well-“Once these isfinished, ourproject On in andacom- responsibility issocial “This “The Portuguese“The have the right attitude pan etLinings is a model ofaPortuguese isamodel etLinings ot t y whic h t it h andmov h t ternational projects, SetLinings’ ternational projects, heir g he f h isusingglobalisa inished project,”inished hestates. oals andourss ing beyond its local mar- local its ing beyond ANIES INTHE o e tion f ver yone is or all 3 PORTUGAL / GLOBAL REPORT 2010

4 PORTUGAL / GLOBAL REPORT 2010 pr r ne der c supplyships, liners, workers to cruise andother repairmen technicians, crews, s tratorAntónio Rodrigues. Luz foreign environments,” sayschief adminis- places have for in capacity working agreat thatced the I’ve Portuguese these in met YorkNew to City Tanzania andI’venoti- Portugal. the company across 13offices has tic andlogis- engineering construction, civil centres, agriculture, call outsourcing, ting, - ar andOmniSucesso IMHManpower CMS, ot andmany management, port management, onshoreand restaurant, andoffshorefood mar Newtime. employment service porary t at range homeandaround ofindustries wide them abroadPortuguese anddeploying ina A great capacity ver t isslowbutsteady growth and its Russia, country. the company’sto ease way into the w generalofmanager, its Russiana national andknowledge thetalents used Newtime en ofproducts,”kinds he explains. t and Ithink that the the has ability country exciting Russia market isavery mining. Russian incopper oilfields andalso out catering andmaintenance inthe industry. petroleum booming workerswhere its are inthe involved heavily Russia amajorthe client isalso . around 100working in andhas and Norway inSweden Portuguese with employees tracts and repair. construction, maintenance, manufacturing p ye ot he world is the principal business ofthehe world business tem- isthe principal he middlec o oneday for amajor exporter all be e es in marine services andcontracts for services inmarine es on en ith extensivework experience inAngola, pair (me her sectors. her sectors. her ve e ene cks andothers),cks naval construction and ter, and the chief administrator warns, s. Besides its international its operations, Besides s. r y c s f e also involved inmanagement involved e also consul- t An affiliate,IMHManpower, speciali- “I’ve heldalloverthe world jobs from –Globe affiliates andits Newtime for the personnel It skilled provides T “One doesn’t in the feel crisis really market to difficult RussiaBut is a very carries CMS Globe “Our subsidiary con- labour just fulfilled has Newtime IMH als t itime, oil drilling, construction, hotel itime, oildrilling, ic ers, etc.) and for refinery andpipeline andfor refinery etc.) ers, ainer ship apping into oftalented that pool k men,we urs are becoming moreurs are accepted becoming or t om ss p c e hanic he dr e ls o provides experienced emplo- experienced o provides titive mar . la s ss isals , g s lders , pip illing industr eneral c , electricians, rough- , electricians, e f k o g itters, painters, car- painters, itters, e t , f ar r owing. It isa owing. oreign entre-oreign g o ship y ( dr s and illers , THE RUSSIANOIL&GASSECTORSISATTRACTING FOREIGNEXPERTS WITHTHERIGHTMIXOFEXPERIENCEANDCULTURALSENSIBILITY MORE INTERNATIONAL” VINCIALISM ANDBECOME MUST CASTOFFOURPRO- “AS BUSINESSPEOPLEWE t thatsis butIbelieve the economy nowhas L itissafe,” belief, toand, contrary popular tion. Wha he c uz Rodrigues says. says. Rodrigues uz “Portugal, onthe other hand,isincri- hanc e t t wea o e volve inap s busine ss p e o ople ha sitive dir ve to e c -

Diversification incentives for investment,” concludes. he time the government must offermore me mor andbeco- provincialism our off do iscast c tion andt lopmen Af c butinallthe othernot onlyinBrazil strong market, which isavery America S inneighbouring construction sector thewith collapse ofthe once-booming c oftradingincement, clinkerbusiness and company, main whose Capital, Garça suc and Africa. and Africa. the MiddleEast Asia, in South East kets to well mar- as as region Mediterranean throughout each year Europe and the tonnes ofcementrelated and materials Mella. manager Ricardo integration regarding production,” says and by establishingvertical consultancy men just inraw materials by imple- butbyalso and it is a partner in the solar energy con- energy the in solar and itisapartner bulkvessels, and owners operators ofdry active inshippingthrough with dealing company isalso the Lisbon-based ces, ding countries. for surroun- base rather distribution a as the market issmall,but because chaser pur- a as not potential, has Namibia also of. to production speak but nolocal Tunisia, two countries with highdemand k f uture,” hestates. emen oun ement suffered manufacturing additives e pain. t r s, the are and manager Algeria says, s, cess byanother chosen Portuguese ic Seeking new sectors was the path was to sectors new Seeking “ million several ships Capital Garça not and to diversify wedidwas “What Besides cement and consultancy servi- cementconsultancy and Besides G ting new opportunities inthe field of opportunities ting new We’re at South nowlooking also tr a wher ar t andr ie ç t, there produc- islittlet, ornolocal e international, andat the same s a C , t he lac o e t a pit o. Andwe e her la al’ k ofinf ted products have areal products ted e is a real need or deve- e isarealneed s mo st interestingmar- ra ’ r str e established in e established uct ur e me ans c gets better.”gets before it getworse will the crisis believe able tohave survive,” been “I hesays. which working capital nies hadsome now than compa- in2008andonlythose notendany will time soon. hard which times Mella says hebelieves itthrough spread toness the see current photovoltaic andthermalproducts. er LISBON ISSTRATEGICALLY POSITIONEDANDCULTURALLY READYTOBECOMEABUSINESSHUBTHAT CONNECTSEUROPE, AFRICAANDAMERICA TO SURVIVE” CAPITAL HAVE BEENABLE HAD SOMEWORKING THOSE COMP THAN IN2008ANDONL MORE NOTICEABLENOW “THE CRISISISMUCH n, S “The crisis ismuch crisis “The more noticeable counting is busi- Capital its Garça on ino Star,which manufactures both ANIES WHICH Y 5 PORTUGAL / GLOBAL REPORT 2010

6 PORTUGAL / GLOBAL REPORT 2010 G for important very -is Méditerranée,S.A. -Ciment dela called SA CMG, project, This the capital. about 250miles from city in a Company thethe Cement Gafsa, onewith a In production. in Tunisia domestic deficit we are there’s importing they sumption; alotas a l contro- avery it is in adifferentis platform; interesting are Tunisia Morocco and Algeria. contr neighbouring toits markets. that relates tic market, there always must acomponent be to think aimed only the about projects domes- million, forNamibiatwo difficult sojust itis ofonly country, stable apopulation with very Namibia a is forinstance or infrastructure. ofproduction donothave means they develop, tomer thedrop market specially as ofour main cus- 2009 and are due tofinsh in 2011.We a feel com working managed capital tosurvive. 2008, soonl much is than morenoticeable in crisis current are still working. tosurvive The had the capacity who Those orchanged theirbankrupted course. and in, settled many either went ofthe players has and that thetoday the crisis endof2008is Coast, in particular? particular? in Coast, 2010? in going Capital Garça world trade? tion in n f R ne of r T t African and American. South African E led market. Algeria has an enormous con- an enormous market. Algerialed has ie he transport costs and adjusted our and margins. adjusted he transport costs re collaborating such as in several projects, i u eg he ma a n SOUTH AMERICAN” EUROPEAN, NOWTHEYAREMOSTLY ASIAN,AFRICANAND “THE MAINMARKETSFORUSUSEDTOBEMAINLY w l d ou rop ner jects inT the Libon-basedcompanyGarçaCapitalmoveintoahighergear. Newandexcitingpro- A newfocusonthedevelopingworldaccompaniedbyalineofconsultancyhasmade Manager ofGarçaCapital Interview withRicardo Mella rç g i aw materials, but also byimplementing butalso a aw materials, a A bitc R.M.- Why ontheAfrican areyouworking R.M.- for ofraw materials thetrading How is R.M.- situa- the current How woulddescribe pleting some projects that we started in thatpleting westarted someprojects rd a C i i n t , S butes strongly of tothebutes development ne ofwor ean, but now they are mostly Asian, they butnow ean, - meanthatthePortuguesecompanyhasvaccineditselfagainstEuropeancrisis r ma i ng the fall wehave optimised in prices i p he s n ma a a pit I’d say that the big difference between i loser to us, the markets that wefind tous, loser Because it is an area that needs to an that area itis needs Because weareThings are going fine, ahead n y the companiesthat hadenough r unisia -togetherwiththecementmakerGafsa-andNamibia-withagermanpart- u k al, as itshould as allowal, astrengthe- , ha ppl r ets, not only in terms oftrading notonly in terms ets, k k i et s pl y ofr s foru n t u he a n a ged, sowehave diversi- ged, w materials, while it w materials, s used to be mainly tobe s used re a ofcon sultancy. which hinder the entrance ofraw materials. cou A cement ma T tie world in thefuture? world in ofthe locomotive thebigeconomic being sing that way onthemselves. the loop clo- inand which business are interested, they different manner, in taking stakes countries continue to pull the world economy, butin a p markets mining, such cement, maritime trans- in Chinese presence agreat wesee yet voice, com realisingthe is Chinese government that its tructor. happening wesee that finally is What tie enti- somegovernment-owned with contacts strategy. having several wehave Lately been ching Ithink yet on, Chinachanged its has ahead. will continuedevelopment mar- of years another twenty atleast ithas well, at10%...China doing is very growing is crisis, amidst myselfbutwhen aworld China, fool ort, agriculture. I believe that China Ibelieve will agriculture. ort, unisia, allowing the country toenterthe allowing the country unisia, n THE PORT OFLISBONISLOSINGRELATIVE IMPORTANCE ASEUROPE´SECONOMYREMAINSWEAKANDTHEDEVELOPINGECONOMIESSURGEAHEAD s, such as CNBM, which amajor cons- suchCNBM, is s, as s forP gol ntr T Where doyous R.M.- stop will that China youbelieve Do panies are giants without an international without are giants panies hen there is the whole western coast of coast the wholehen there western is a ie , N s with a great lack ofinfrastructure lack agreat s with ortugal? a I donotthink so,Idonotwant to r m k et a i bia and allbia the francophone s a n e e e themai xp or ter . n opp or tu ni - Por t f con a dom Portuguese society to overtake this crisis easily. this crisis toovertake society Portuguese am optimistic nottoo onthe chances ofthe I adifficult future, Iforesee the crisis current with think wecould However take advantage ofthat. ofthe country, that value and I the history places and aprestigein someimpressivestill contacts has ha trading andconsultancy? trading WillCapital? in both youcontinue working of production. of production. ma into consultancy, diversifying was the other is parallelago oneofthem two in these ways, for u Brazil. farand as perhaps gotoas coast African the toreach wholehope western h strong partners- and avery the other is Gafsa, in the project Tunisiais the cementmaker with ift hat iti lthough weare small westill have countries a ip with a German company aGerman ip with in Namibia. We ve someho h mo king a vertical integration with the means with integration king avertical s tu ider R.M.- ofGarça thefuture How doyousee R W So I believe that much 2011will be Ibelieve better So i s t nate gal and for many European countries. .M.- e have two very important projects, one projects, important very e have two ha st spoken languages worldwide. Portugal worldwide. st spoken languages a s goi ble i d t n 2009or2010.G I b We years two our strategy started he wor w forgottent n nf elieve that Portugaland both elieve Spain g tob l uence ld five hundred years ago, hundred and ld five years e aver , we speak the second and, wespeak the second hei y d r h lo iff i b stor icu ally, Ibelieve y lt y . W ear for ear e together

Photo: Garça capital

of t workworking firms. temporary with ofSpain In wewere the case companies paylate. Spanish is the truth collection, payment with ties weredifficul- they good, nottoo was experience Norway. with Sweden well as Yet as in Spain our d hun- two from workers in down the Netherlands, ciency of the workers that abroad? oftheworkers yousend ciency profi- thetechnical comefrom boast companies b e red, because of the crisis. We ofthe crisis. are with starting because red, come ama technical expertisecansucceedinjustaboutanysocialandeconomicenvironment António LuzRodriguesandhisgroupofcompaniescontinueprovingthatPortuguese Providing foreignworkersincountriesasdiverseRussia,NetherlandsorSweden, Manager ofNewtime, Interview withAntónioLuzRodrigues he wa A.L.R.- Russia? in experience your How is A.L.R.- that your The internationalcompetitiveness y it s e I believe that today Russia, because Russia, that today I believe Precisely. We have about ahundred jor e conom xp or y i ter in just about every- ter in just s de velopi AND THEMIDDLECLASSISGROWING” THERE. TODAY MOSCOWISASAFECITY, GROWTH, IDONOTFEELANYCRISIS “WHAT ISEEINRUSSIATODAY IS n g Globe CMS,IMHManpowerandOmniSucesso , is about to , is nance business. involved currently in the and catering mainte- anybody ...In as else weare Russia materials labour, cost thing. alow has Russia much raw as com market The becoming is very growing. is class safecity, the avery and how middle- wesee is w steadily, growing been has Russia there. crisis any Idonotfeel growth, in is Isee Russia What in the government. somedepartments with ments whole economy, and wehave madesomeagree- preneu hich gives a us a great security. Today agreat aus hich gives Moscow p A.L.R.- Y etitive ou started in Russia in the Oil Sector... theOil in Russia in ou started r s a re morewelcome , Iha Yes, weare but now working in the ve a l so notice d , b d t e them American hat forei g n entre- success in your different companies? different your in success Por R when working is in Iprefer Russia only exception The hard. workers dowork extremely Portuguese end have agreat people many Portuguese think, Hong-Kong, all Against the over world. what work in France, York, Brazil, New Tanzania, managing company, Iwentto fired.... soIwas finance directorApril in Iwas ahotel 25th, are the most influential in the country.are influential the most skilled and which now or German, very have been oma tu urance when their outside capacity country. A for formula your What wouldyousayis g n .L.R.- .L.R.- ue i a se e n , Pol xp D i uring the Portuguese revolution of revolution uring the Portuguese ats can be expensive. can be ats s h , Czech....Why? the Because

Photo: NEWTIME 7 PORTUGAL / GLOBAL REPORT 2010

8 PORTUGAL / GLOBAL REPORT 2010 Alegre, so it is a large project. alarge soitis Alegre, company Paolo in in asubsidiary São Porto with get going in 2011,through the acquisition ofa We in project Brazil have anew that should also that operational will be in the beginning of2011. countries. Europeanthe internationalisation tovarious thorough pass necessarily companiesmust tics challenges of working in ? in ofworking challenges wor Torrestir along? coming for two years now, it is not easy butall now, should years noteasy be itis for two com local marketalone? local onthe survive can companies and logistics t hat weare running ones. are mostly Portuguese future oftheambitiousBraga-basedcompany Angola andBraziloperationsarealreadyunderwaytobecomethekeymarketsfor rator Torrestir isbankingonitslocallyacquiredknow-howtoconquernewmarkets. With astellarperformanceinitshomePortuguesemarket,transportandlogisticsope- President ofTorrestir TorresInterview withFernando k p F.T.- What themain wouldyoumention as F.T.- D F In whichothermar F.T.- any with partners? areyouworking In Angola F of project How´s theinternationalisation . .T.- i a T o youb ng? n .- y . S We working have been onthis project We are an in Angolan with partnership I No, theoftransport and future logis- n Angola weare launching aproject p a i n a el ieve that Portuguese transport that Portuguese ieve nd Germany. other projects The kets areyoucurrently kets

Photos: Torrestir b operators. a 2011. We area, are in slowlythe logistics growing operating bythetostart ready in endofthis year mostly forquality. but only donotlook forprice clients themselves but ratherprice onquality. weare anotcompany on that competes vide, transport ands logistics? ands transport in ofquality topay theprice willing kets year? adifficult in performance explain this T b interesting tomake a very soitis Brazilian case, tothe adaptable very is know-how Portuguese of 2010t semester in the first tenyears, in the last growth een growing atnearly 11%in 2010. growing een et onB s the Angola formore market aclear need has or re F.T.- mar- andtheforeign Are thePortuguese F.T.- Wha F H F.T.- chosen? also Brazil Why was . T sti ow is the Portuguese marketfor thePortuguese is ow .- r r thi he annual growth was 8.8%....The was he annual growth a t ha Quality can be sold long-term. Today, soldlong-term. can be Quality that wepro- ofthe service quality The O Brazil has been having an been Brazil accelerated has z n t i l . s ye ve b he dome ar? een the key factors that factors thekey een stic ma r ket, Torrestirket, has three or four years? orfour three nal quality? aninternatio- boast sector andlogistic port tr lo al very strongly in Angola andvery Brazil also. k fourof over million our that with Ibelieve euros. aturnover with ofoperations year close our first wewill our optimisticded most expectations, company called Torreslog. company That excee- a in 2009wecreated January as housing areas, and ware- We in the logistics have grown also foritcalled Torrespharma. especially created throughhad an acompany accelerated growth, other countries. other countries. many companieshavedown. closed butbecause the market grown, not because has That’s the others. from ofour growth, the reason separating ones capable tomost taking place, ner, anatural butalso ofcompaniesis selection mentione w to maintain In Ithink this rate. four years we and weintend severaldouble over years, digits TorrestirEurope. steadily at growing been has 60 %ofour in sales markets other than now-how developed in Portugal, wecan grow in Portugal, developed now-how ill have grown at least by40%. atleast ill have grown ad re gistics sector in Portugal still behaves in a in stillbehaves Portugal in sector gistics OTHER THANEUROPE” OUR SALESINMARKETS BE TOACHIEVE60%OF “OUR MAINGOALWOULD ady ani F.T.- forhenext objective main your What is F.T.- In w F.T.- Would yousaythatthetrans- Portugal in F W F Would youconsiderthenTorrestir tobe itional w . . T T ould yous .- .- ich sectors are you growing the most? themost? areyougrowing ich sectors d markets. In wehave the sector pharmaceutical Yes, any Idonotsee difference with It sti Y Our mainOur would toachieve goal be e s n , a a ter l l op y? s wew na a erates inerates atraditional man- y tha tional op i ll in be Portugaland the t thetr er a ansport and ansport tor?

a pro d v y as ? as such markets in advantage acompetitive ge is Africa for 27 years. I believe knowing how toopera- how knowing Ibelieve for27years. Africa to exporting been Resul has of working in Africa. accumulated experience fact that wehave agreat an average year. than turning better will notbe 2009,itis outtobe h in the year forResul theyear best and 2009was lo by18%.I’dturnover like topoint outthat bythe our wemanaged toincrease growth, alarge rienced not g nomic crises? e ily in new facilities, weboughtily in facilities, aSpanish in new subsi- re the Iwant three tostress. points i istory ofthe company, 2010 istory old. which 28years is we a a ce fullofopportunitiesforgrowth cal equipmentforruralelectrification,theLisbon-basedcompanyseesworldasapla markets depitetheapparentgloominworldeconomy. Asamajorexporterofelectri- There seemstobenocrisisforResul,whichhasbeengrowingindiverseinternational President ofResul-EQUIPAMENTOS DEENERGÍASA Interview withCarlosTorres r d r memadehe y i st p C.T.- W C.T.- ofsales? level thesame youkeep In 2010will C.T.- eco- thecurrent by affected been Resul Has uce row much.row In fact in 2008and 2009weexpe- n Por ould yous oi s ele nt oft Yes, wewill to2009this compared year Obviously it is, but even more so is the moresois buteven itis, Obviously To the contrary, an excellent 2008was tu ctr g ic equipment in Mozambique. These ic equipment in Mozambique. a he cr l and weacquired acompany that a a v y that the Portuguese langua- y that the Portuguese y investments. Wey investments. hea- invested i s i s web arely felt it, andarely in that feltit, con de E cu ne t kets will markets alwayskets markets, developing be mar- target Our forruralproducts electrification. do with what weselldo with in Angola. what wesell in Finland because nothingtile, has to v manner, And Resul are independent entities. by they in behave an autonomous factories three associated Our we are bythree backed production companies. formally weare acommercialpany; company yet com- particular Resuland avery imagination. is opportunities forResul? opportunities andFinland? Angola as diverse as countries in sell te in Africa is a great advantage forthis company. agreat is te in Africa a irtue of being purely commercial is extremely versa- ofbeingirtue purely extremely commercial is Photos: RESUL nt ss, people are notavailable people togofordinnerss, with stomer tact is still important in your business? business? your in stillimportant is tact , i u C.T.- market thefuture Where doyousee C A C to needs Resul culture business of What kind rop n E ccord .T.- . T .- e one can still find it. e onecan still it. find s urope wehave adifferent way todobusi- , i I t Y The core business ofResul offering corebusiness The is e n E hink toversatility that all down comes i s ng toyou , out u rop s ide E e t his culture is gone, butoutsi- culturehis gone, is r e u rop x perience, thehuman perience, e i s still very impor- s still very - s b know how totake how advantage ofthem. know to ofopportunity, has windows onejust opens crisis that every and Ibelieve in thisfor us time ofcrises, Isaid As things runningson. have notbeen badly optimistic thingsturn per- around, and Iam avery linkweakest in the chain. to But wehave tobelieve na c notan easy is supply This electric ofLuanda. menting forthe awhole metering pre-paid system for i acredible company. as we are known In Angola, where weare and well positioned onAfrica, bet wewill continue Obviously tomaketion. ahuge where there’s still alottodoregarding electrifica- dent t l ha elieve it can! I do recognize that weare living a itcan! Idorecognize elieve i ght tional s AND IMAGINATION” DOWN TOVERSA NESS CULTURE COMES “I THINKTHAT OURBUSI- l nstance, next year weare going year imple- tobe next nstance, len C C l y depre hat Por an Portugal be competitive ontheinter- competitive be an Portugal . T ge y .- I’ cene? et iti d b ss tu e trou i ng moment in Europe, and it is evi- ng and moment in itis Europe, gal, with a weak economy is the economy aweak is with gal, s ver ble y entici d ifI n idn’t so,Ido believe g . TILITY 9 PORTUGAL / GLOBAL REPORT 2010

10 PORTUGAL / GLOBAL REPORT 2010 pr t The KeytoSuccess:LessCompetition King w ABROAD OF SEEKINGNEWCUSTOMERS FOLLOW ALONGTRADITION THREE VIBRANTCOMPANIES MAKES ITSMARK PORTUGAL” “MADE IN hospitality industry and has just inaugurated a andhas industry hospitality components for the andfreezer freezers vertical Tensai and manufactures horizontal Indústria, much, much more. and food processed products, chemical ment, f cutting-edge technology, world-class manu- around the world. appreciated best-known products, of its one centuries became the wine country’s port andfor andbeyond, Asia Africa, America, explorerssent its andmerchants to Latin the to across empire. markets shipped Rome andlo from dating back to theruled days whenitwas abroadalways for looked tradingopportunities expectation of better times ahead. times ofbetter expectation pace are globalisingat in businesses afurious due to the world’s ongoing woes, economic this to year fall are expected And whileexports average to 40.4billioneuros. year of14%each P it actured goods, machinery, equip- transport actured goods, he list of eager customershe listofeager continues to grow. or s f ith Spain, Germany, France andthe United o t duct B One such Portuguese-based company,One such Portuguese-based P include Portuguese exports These days, Later, Portugal’s ambitions imperial own A uguese goods sold abroad increased byan abroad sold increased goods uguese e dom he or e llow E s a small, seafaring nation, Portugals asmall,seafaring has twe t s c ugal’ en 2003and2009,t an b cal food products and metals were andmetals products food cal ur s c ading t op e found alloverthe world and hief e ean Unionstates ean member he list x p or t mar , butP kets noware kets he v or t alue of ug ue se and t in E brands suppliers mo a titors andrelocatedto shut countries down in the company European compe- whenseveral successful.” niche andthereforetition inthese markets be that, inthis sector, compe- less wewouldfind Tensai president João Preto. “And weknew the great,” demandisnotso because explains large multinationals were notinterested in which the for products welooked appliances, mar niche at ahighly-specialised aimed products orders fromcustomersits in30countries for unit of650,000 capacity aproduction has facility an investment of22.6millioneuros. new, for plant 30,000-square-meter inEstarreja s a distributor ofcolds adistributor storage equipment, TENSAI INDÚSTRIA´SRECENTLYBUILT STATE-OF-THE-ART FACTORY INAVEIRO, INNORTHERN PORTUGAL st ur Globalisation another created breakfor to manufacture wedecided “When Q Tensai executives say the state-of-the-art k s a year which will help which the will s ayear company fill ly inS ur e uit op t , started to set up their own factories uptheir to own set , started . ne e ast e, T , t d to production. he bigJ pain andP ensai sa e p f or ac a pane w t or he w ompany which began INDÚSTRIA S.A. TENSAI President João Preto t se and South Korean andSouth se ugal. Whenit r iting onthe wall s c hief costs werecosts lower. where andother labour the operating east the chance to expand internationally, ithas Community. Development African Southern customers inthesupplying countries inthe completed for be to soon for another factory expanded into Mozambique where planscall pany a60%market also share has andhas Angola com- such where as its inAfrica nies Portuguese informer colo- ated subsidiaries important.” isalso and, ofcourse, Dubai bigg price. “Saudi Arabia best isour at the very appliances best for themers are very looking where coldregions andcusto- storage isvital all andAfrica, the Caribbean Middle East, Brandt inFrance andItaly,” hesays. where weare the market leader, andfor andFagorlicenses for Whirlpool inSpain for usandwenowhaveopportunity the F KETS, FLEXIBILITY, AND THE CHINESE:NICHEMAR- IN WICHWECANBEAT “WE HAVE FOUNDAREAS AST TURNAROUND” “ And while globalisation has given Tensai given And whileglobalisation has internationalIn its expansion, Tensai cre- include markets the important Other est customerest amongthe Arab countries Their departure opened upafantastic Their departure opened

Photo: TENSAI

pr China and Brazil. China andBrazil. other European from well countries as as raw its materialsreceiving sourced from access to Europe for well as for as deliveries Re which iswellbyhighways, Leiria connected limit at of40,000tonnes isalmost capacity its sumption isstrong andourproduction ra market situation isstable, butthe cost of tomer base. Tergraf to globalcus- multiply andResisol its Tergum,brands such as Tertac, Terfenol, awholerangewhich ofwidely-known added tinational Cray Valley’s rosin business gum nal commitment bypurchasing French mul- and receive itintwodays.” European anorder request customers can delivery. on-time andensuring Our ducts for successrecipe isexcellence inquality pro- Re Ara Ne U t sa explains. explains. objectives,” andclear ideas clear Preto sincerely say is thatinbusiness what youneed “Ican takeoff. exports as 100 millioneuros 90millionand by the endof2012to between confidently turnover adoublingofits predict costs. andtransport low manpower mon indays ofin instead measured times very include advantages deli- Other equipment. sed n orwhatever 5,000units units, offive runs upproduction highly-automated plant set can kets, flexibility and fast turnaround.” andfast flexibility kets, niche mar- andothers: the Chinese beat can Pr 30to lowerthan 40times inEurope,”salary a earn duct madeinChinawhere people An Inter Turkey. countries Chinaand such producing as per s taughtalso the company les- important some tive E istheexporter, leading S.A. Resinas Respol urnover from sales abroad. fromsales urnover ons, particularly regarding rivals from chea- from regarding particularly rivals ons, umber the clientumber to requires thanks speciali- ur nit ys c w materials has tripled. However, tripled. w materials has con- in eto argues. “So we found areas inwhich wefound we areas “So eto argues. spol´s factory is ideally located for easy located isideally factory spol´s sina therlands, and we also export to Saudi export andwealso therlands, op s f bia “In Braz inthe centralLocated of Portuguese city the international“Regarding clients, internatio-Recently, its deepened Respol “ These factors have helped theThese have factors company helped W “I c Firmly established as amajor Portuguese as Firmly established ting inks. Through this company,ting inks. Respol- ths and better prices thanks toths thanks Portugal’s prices andbetter e O ,” headds. d King or pr e ithin minutes, technicians at technicians Tensai’sithin minutes, hair s Bra ur mainmar , c an man annot inany way compete apro- with oun national Commitment man Manuel B. Costa. “Respol’sman Manuel B.Costa. in sil f il, Re tr ting ink ie dom, G uf or t s inNor act sp he pr ol ha k ur e s t er ofg , receiving 99.9%ofits , receiving s ar o s aj t ermany, andthe h Africa andothers,”h Africa duction ofr e S oin um r pain, F t-venture with osin deriva- osin rance, the e sins f or c der the goal largest rosin ofbecoming its gum the company onthe pathachieving ofsoon r America,”North explains. Costa and America South ofBrazil, ting inkmarkets weare therefore Lda, RB present onthe prin- each a healthy 60 million euros, putting ahealthyeach 60millioneuros, hair GUM RESINISANA iv Respol’s’ turnover thisshould year man sa a tive s pr ys TURAL PRODUCTFROMPINETREEWHICHISANESSENTIALRAW MATERIAL FORPRINTINGINKS . o duc er int RESPOL Resinas,SA Chairman Manuel B.Costa he wor ld, t he emissions in yees holding engineering degrees,” holdingengineering yees says. Costa 30%ofour85emplo- with highlyqaulified also is staff .Our technology we have doneinnew r ensu- well as as safe products and ecologically sustainable areindiscovering engaged staff ing t TWO DAYS” ORDER ANDRECEIVEITIN MERS CANREQUESTAN “OUR EUROPEANCUSTO- Man dueto investments isalso the“This heavy he c y ofthe research anddevelopment om t o t pan he sur y r e duc r ounding en e s p ossibly harmful ossibly vironment. vironment. 11 PORTUGAL / GLOBAL REPORT 2010

12 PORTUGAL / GLOBAL REPORT 2010 kets andenjoythe confidence kets ofbiginter- to 45foreignbrands our mar- we export ve for excellence at andthat’s alllevels why lity,” says the company president. “We stri- qua- outstanding andboasts commodity performer. star Ramirez’ have always been, sardines are, But and andchick peas. beans combining vegetables, with made meals fish ready- canned, well as as codandsquid pus, and t The StarPerformer ac othersbrands andincorporating through to theofour thanks globalrecognition vived We’ve andacouplewars ofrevolutions. sur- through the several Greatbeen Depression, inthe business world,canning andwe’ve the company inthe 19th century. great-grandfather whose Ramirez G. started going the sameway, ye were upby51%whilelast in 2008ourexports pit continued andisenjoying des- growth ducts, sardines andrelated pro- especially fish, ned ne busi- afamily &Cª(Filhos),is Ramirez S.A., ming natural resources into exports valuable lo the so future greater profits, and achieving welcomingproduction, additionalcustomers ar brands a the Alongwith andCocagne Ramirez ted. F J Mistral, f sp T pr apan andthe to the MiddleEast, ranc ome, G oks very bright indeed,” very oks the says. chairman e certainly optimistic about boosting our boosting optimisticabout e certainly quisitions,” heexplains. ar we kept growing. It looks like It2010is looks ar wekept growing. oduces anotheroduces dozen brandssuch as e ss which isoneofthe incan- world leaders e the economic slowdown. e the slowdown. economic ak “Sardines are stillPortugal’s biggest include tuna mackerel,Products fish, octo- “This company“This old,the is157years oldest “We’ve and year after year growing been Anot “It butwe ishard work to moveforward More than isexpor- 50%ofproduction o mo ophone c ing Af v a her Portuguese company transfor- or sp aila br st oft ie r ble inP l, T ic oun e an countries, the companyan countries, he EUcountries. c he Q if tr ic markets ranging from ranging ic markets ” says president Manuel ie or s ue t , Af ugal andP en oft rica, the Americas rica, he Coast, and he Coast, or t ug uese- artificial intelligenceartificial to enhance control usingstate-of-the-art such as modernisation Bureau ofStandards. Africa South andthe Fisheriesthe Department Canadian from the U.S. Food Administration, and Drug have also the stamp goods ofapproval ned can- European Union Ramirez’ certification. safety, food of production, traceability and of theircatch. M p na oin CONSERVAS RAMIREZISTHEOLDESTFISHCANNINGCOMPANY INTHEWORLD,WITHNEARLY 160YEARSOFHISTORY SC c tional retail food chains.” food retail tional To provethis KEPT GROWING” 51% WHILELASTYEARWE WEREUPBY OUR EXPORTS YEAR AFTERYEAR,IN2008 “WE HAVE BEENGROWIG “We’re towards steps further taking that controlEnsuring strict quality means t , e er ar tified, assuring the sustainability assuring tified, ly in2010R amir (FILHOS), S.A. RAMIREZ &Cª President G. Ramir Manuel ez sar dines were dines ez nomic future,” heconcludes. eco- parameters for industrial anew te new explains. Ramirez to workersknowledge inalldepartments,” their imparting skills and English-language well incomputergement prepared people “Weall levels. have mana- middleandsenior outintensive at trainingprogrammes carries have andto top that personnel endRamirez b t t hroughout the process andI production or t e lie “Portugal is in crisis so we need to crea- “Portugal weneed so isincrisis anyBut successful must business also o us ve wear e robotics inourplants,”e robotics hesays. e t he f irst c om pany inthe sec-

Photo: Ramirez

Photo: Ramirez

c son w a incompany electronic components specialised weacquired a country In the Basque Networks. in acompany Data with specialised Catalonia, central We ofMadrid. area in started ofthe the exception with corner 2009, in every y working theand Spanish westarted market 15 Portuguese Market? Portuguese andSpain? Portugal succe market? theSpanish national market, approximately a20%. 45million,was wehada9million drop, it 36million before year was The year euros. M t te the first six months have been very promising. very have months been six the first he business deal to the final distribution, and tothe deal final distribution, he business a ears ago. There we grew continuously until ago. wegrew There ears nd data networking equipment. networking nd data hole value chain: warehouse with a store, per- astore, hole value with warehouse chain: d pro ad se As oneofthelargestPortuguesedistributorscablesforenergyandtele General ManagerofEurocabos Interview withJoãoB.Augusto fragmeted Iberianmarketasthetraininggroundforfutureendevours coms sector, Eurocabosisstrivingtobecomeaninternationalcompanywiththe nel . I This drop was due to the Spanish orthe duetotheSpanish was This drop J.B.A.- in both What’s turnover Eurocabos J of lack ofyour thecauses youanalyse Did J.B.A.- inter- first enter its Eurocabos How did r .B id s ss i n Por , d v . A iding the necessary means for this, and forthis, means iding the necessary i hou n cen str .- tugal weactin acontinuous way from i Y We ago in Portugal 24years started Our consolidated turnover last turnover consolidated Our bution tr ld b e s tr , i e a n M al Sp l so like In that. 2010westar- ad uc ai rid one needs to own the toown oneneeds rid k n? s, and this was notour and this was s, ring with 20%inring the with Spanish market. market smaller, was in the Portuguese 16%compa- to go to Algeria with a Portuguese partner. aPortuguese to goAlgeria with togoMoroccotation and there’s apossibility We forus. marks many have question an invi- currently establishing. French The market holds that weare contacts various with year next We customers. are schedulingregular avisit French very market, where two wekeep now we a In tokeep our program. Spain investment decided wehave because in year’s, part last a bitbelow A which year. largely similar is last toour turnover at29-30million wewill close this year ted, euros, expec- are as run coming Should everything short. budgetsales semester, in the first in we the second betting on? betting s far as profitability is concerned wemay endup concerned is profitability s far as LITY TOGOALGERIA” AND THERE´SAPOSSIBI- TO GOMOROCCO “WE HAVE ANINVITATION J.B.A.- Eurocabos is markets In whichnew J.B.A.- H J.B.A.- re a ow is 2010 going so far? so 2010going is ow b out 50%b Actually although both, fall the relative In our wehave achieved Portugal, We onthe have madeadvances elo w bud get . - step tot anatural itwas marketsboth complementary the marketand networking covered being there, c toenterthe Spanishdecided market ofenergy opportunity,clear that’s growth why in 2008we therefore a is There thanlarger the Portuguese. whilein Portugal, the Spanish market much is equivalent toabout half ofour warehousing area y if which ofwarehouses, are In in Portugal. terms in Spain wehavepartner. alocal Currently, in oneofthe each companiesweown the always company’s been has strategy. I’dyears like since that tohaveemployees local are being Lisbon. handled from InAfrica afew taking shape ones and in of the the new north that operations wehave in few France The sula. penin- leftthe Iberian that Eurocaboshas is goal my yet strategic in Portugal, Spain well as as overall for the future ofEurocabos? forthefuture overall years? tha C b sel moment wea ables and special cables. Until wehadonly now cables. andables special ou addup all are our Spanish they warehouses ot ou l energ h a t youaretr ntr J.B.A.- market theSpanish is How important J.B.A.- H o re y a w wouldyoude a a y a k s nd C e . Things are going and well, atthis , a Eurocabos has 126 employees, 80of 126employees, Eurocabos has I’d in like recognized Eurocabos tobe nd s re creating the right conditionsto s ma atalonia. y p ing to build forthenext tobuild ing five e ci n y ofoutcu a l c ables inables the Basque s c r ib e theE stomer urocabos s wor k in

Photos: Eurocabos 13 PORTUGAL / GLOBAL REPORT 2010

14 PORTUGAL / GLOBAL REPORT 2010 go wor In wewere in Cabinda same Luanda. group towork in aHotelstarted forthe project C Lubango, butourin mainLuanda. is office another onein westarted later months C Luanda and another in of the province tocompete fordifferentted contracts. of the year. In the beginning of2008westar- managed formally tobe in Angola bythe end which noteasy. We was legal documents, taking care ofall and started we madeavisit A ngola dates back toJuly back dates 2007.Inngola that year abinda, which started in which Eight April. abinda, started osal Group. wehave Atthe same time, ver will makethenewsubsidiarysurpassitsmothercompanyinafewyears established itselfasakeyplayerinthemarketbutisalsoaiminghigh,withplansthat ACF wenttoAngolaonlytwoyearsago.Inthisshorttimethecompanyhasnot Faced withacollapsingdemandinitshomemarket,Portugueseconstructioncompany Manager ofACF(ArlindoCorreia &FilhosS.A.)Angola Interview withJoséCorreia k J.C.- Lubango? What in areyoudoing J.C.- Luanda? in Have always youworked J.C.- market? enter ACF theAngolan How did i n n ment g i n i We aworking with site in started initiative on that wetook first The We forthe are aresort constructing . nf r a str ucture work forthe dealing with? with? dealing then? Angola, expatriates. hundredtwo and Angolan about fifty employees We contracts. managed new togain afew have million. We we in 2010,as are gradually growing w v c ate i hile in 2009 we increased it sales to18.5 itsales hile in 2009weincreased sa LOPING QUITERAPIDLY” THE PROVINCESAREDEVE- IN LUANDA,ALTHOUGH ARESTILL OPPORTUNITIES “I THINKTHAT THEBEST s s J.C.- Wha J.C.- in operation ofyour thesize What is , a , a l nd t so t t are the biggest problemsyouare t arethebiggest In 7.5million 2008wereached dollars, One of the big issues is the working ofthe is bigOne issues he tr h irdly workers haveoftrai- alack aff ic i n Luanda is very compli- very n Luanda is wor ping quite rapidly, Luanda first. butitis although arein develo- Luanda, the provinces is realistic? is pl you theprovinces? orin Luanda arein Angola in the business climate in Angola? in climate the business Portugal? theonein couldovertake Angola ver in years? Angol A ment should the make with an agreement contacts wit the government with that goal. that goal. with the government wit contacts ady being built. toconstruction. ted water,sanitation, and in rela- general everything and Lubango.Cabinda ver gain much work. thing and herewehave an idle, opening is to weare creating the conditions forthat. there, dollar ayear. wecould be In years only two make the company ahundred reach million and ofbusiness areas new developing wing, complicated. are very Inand things make Portugalright now aprofit. where onecan gain aplace somecontracts this is ofthe country, and forthe Ithink growth first invested in a new head office and warehousing. office head in anew invested n P ing. Yet wehave facilities, wehave our own or n an to build one million social housing units housing social onemillion an tobuild gol y stron k tug r work? J plan? this Will in participating yoube J.C.- that thegovernments youbelieve Do J.C.- ofwork? What kind J.C.- youconcentrate will In what provinces J.C.- Would opportunities yousaythebiggest J.C.- dotoimprove the government What can J D J.C.- forthenextWhat three goals areyour J Wha J D i .C.- .C.- .C.- .C.- . .C.- n C a o you believe that thecompany’so youbelieve turno- o youfe an op g v n onetof ue .- t’s ofyour importance theoverall Y so,and manyI believe are ofhose alre- in also basic roads, Public and private I am planning toconcentrate in I b I’d like the company tokeep ongro- I se W I think the best opportunities are stillI think opportunities the best i g y s I believe that the Portuguese govern- that the Portuguese I believe sa es, we are. And weare weare. establishing es, e com e are beginning to feel it, but it is not butitis e are beginning it, tofeel elieve so, because in Portugal every- so,because elieve s er et e t . . el thecom a h tion forthewholecom aci is project as very importance very as project is panies in Angola? in panies litate thelitate mutual issuing of p e tition f rom other p an y?

Photo: Eurocabos

ye González says the companyGonzález situa- employee ment butlargely byPortuguese, staffed turnover ofaround 28.5millioneuros.” andwenowhave thewith sector anannual usto along whichgrow allowed aggressive “Weger were Pablo extremely González. take ofit,” advantage explains general mana- rable andwehadthe ability, to andthe luck, favou- very global shipbuildingsituation was y ship buildersar man Driving W NEW BUSINESSMODELS COMPANIES MUSTEXPLORE COMPETITION MEANS SHARE BOOST MARKET INNOVATES TO INDUSTRY METALLURGY PORTUGAL’S in t many strengths. market advantageoftheir share bytaking w areinnovative finding firms metallurgical Portuguese producers inAsia, fromnew ses products. high-value with tional markets interna- forefront supplying ofthe industry many companies are globalplayers at the Portuguese manufacturing capabilities but towhich mindwhendiscussing springs ’ s f ays to hold on to and even boost their ays boost to holdonto andeven ars w he industr Under andmanage- Spanish ownership whenthe years were the“Those boom A c the threatAnd as ofcompetition increa- isnotthesector first metallurgy Precision or uf t act une ompany more with than twodecades it h sales increasing by600%. increasing h sales ur s ha e orld T s giant marine propellers fors giantmarine y isf ve t ound the world. The compan- amily aken off over the past six overtheaken off past rade -r un F undilusa whic h drive the thatdrive ships world trade. drive hubs andother which proponents 250 caps, and 1,800propeller blades is 900propellers, industry. Annualcialised capacity production nationalities.”of both the weuse best so work, wer andgreatteam costlyPortuguese isless advantage manpo- andadministration, whilethe at engineering Spaniards “The are good mix. tion isagood PRODUCTION OFST IS STILLW MANUF PRICE BUTFORTHEASIAN QUALITY A “IN EUROPEWEHAVE Fundilusa player isakey inahighly-spe- ATE-OF-THE-ART PROPELLERSFORTHENAVAL INDUSTRY ISANEXAMPLEOFIBERIANSINERGYAT WORKAT FUNDILUSA ACTURERS QUALITY AYS OFF” T THERIGHT FUNDILUSA General Manager Pablo González c de ze alloypr de Norske Veritas, RINA, BV,Norske Veritas, RINA, Lloyd’s Register Det GL, Bureau ofShipping, the American as bodies bysuch classification are certified stage. and every outat each ding quality control carried tests deman- with andpolishing, ning to grinding frompatterns toprocesses machi- to casting for well allthe as as following specifications to product each exactto customer design t mac ons andst om s f dicated todicated quality, bron- turn outfinished, I All products manufactured byFundilusaAll products technology state-of-the-art use Engineers hined or finished hubs ofupto nine orfinished hined p t or allc s 160em onents. onents. op ainle la e ller unit ss ploye ss st es of up to eight tons, pre- ofuptoes eight tons, e e e s ofupt l andbr s , highly skilled and , highlyskilled o 15t onze c ons aps and , bla - 15 PORTUGAL / GLOBAL REPORT 2010

Photo: FUNDILUSA

16 PORTUGAL / GLOBAL REPORT 2010 many others. many others. plus resins andcoatings, pharmaceuticals, processing, food plastics, chemicals, ducts, biotechnology, pro- as sectors petroleum equipment for customers in such specialty andother pipes mixers, tanks, evaporators, Tavares.Eduardo S. nity ofcustomers,” manager Manuel recalls that wecouldlogical have also acommu- inthe EU, by being tional because itwas b nor j not just adream,” hesays. help usinthe market andthis isanecessity, ye for operational overa Morocco been has in factory whileanew shop inBrazil, ve andFundilusa up plansto isstudying set isanother for competiti- tactic staying tries overourcompetitors”advantage ourquality whilekeeping emerging markets, companies andaggressively moveinto those ofour the size boost our range ofproducts, adv andthisis stillaways off isourcompetitive price but for manufacturers the Asian quality A GlobalStrategy theirguarantee survival. challenge byusingEurope’s strengths to f aconcernshould be for allEuropean manu- says these competitors González ging. F general manager. ma Schottel Diesel, GmbHandotherMAN r Andthe company’sand others. prestigious BTL -Indústr oined the Europeanoined Union in1986. acturers andthat must face they upto the oster ofclients isappreciative. undilusa with new rivals continually rivals emer- new undilusa with e ar. “We have paths those to which choose g jor engine manufacturers,” engine jor says the antage. We have to continue to increase t in to make the company interna- truly BTL manufactures reactors, and installs “ Moving production to production coun- cheaper Moving “In E aproblem presents for also Asia But “We sell to the RollsRoyce Group, Globalisa her W e f n P urope wehaveurope quality at the right e or lt t tugal, ever sincetugal, the ever country tion has been the strategy of the strategy been tion has ia ha s M t her e t alúr e w g ic as the chanceas to a s SA, based in based s SA, 9.5% p f we have allthe competences” Tavares says. panie com- andseven five between ve somewhere invol- wouldnormally such aproject country inthat competitive because and wewere very manufacturing facilities. clients finished providing with projects, Now, the outturnkey company carries also to branch outinto otherdecided sectors. butsoon industries andchemical in the food an annual turnover of10millioneuros. f automationmeter andindustrial equipment communication,as control, flow weighing, ple t again, wear P cur access cus- to industrial manydomestic ofits another plusfor the company ready ithas as manpower.”cost, relatively yet we have low highly-skilled, adaptable, wehave howand alotofknow the Also, Portuguese arevive. extremely forced inventivewe have to be been to sur- “We liveinarelatively andso smallcountry ofourcreativese ability,” Tavares explains. andmore markets titive inallthese becau- or usb ofmanufacturing facilities. or alltypes her oland, Ang x electrical and electronic systems as well andelectronic systems as x electrical rently Bulgaria, activeare Spain, Romania, “And interesting market isavery Brazil “We inBrazil didmany projects turnkey A andhas BTL employs around 130people com- buildsandinstalls It designs, also O “P BTL’s Portugal innorthern location is e, ” headds s but we were able to do everything, as s butwewere able to doeverything, t the beginning, BTL was involved only involved BTLwas t the beginning, t or her c er ye t e uguese companies can be compe- companies be can uguese c a ar andt us oun ola andT e able to be very competitive e able very to be e t . tr he e ies whereies the company is he ur c y sp onom k Metalúrgicas, S.A. BTL -Indústrias Manager S. T Manuel Eduardo e y e . ak Portuguese so, avares y is growing at y isgrowing solution,” heargues. andthere simply isnoother to survive globalisation way for isthecompanies best ofthe world as parts invarious businesses America. South ofthe world alarge with parts incidence in k an“interactive establishing cluster”,nies, wor- compa-larger offour orfive composed group t routes. transport c tomers international well inthe as areaas hat he sees BTL as one day being part ofa one day part BTLas being hat hesees lients via the region’s via lients excellent landandsea ing together and with outposts inother ing together outposts andwith CREATIVE ABILITY” MORE BECAUSEOFOUR ALL THESEMARKETSAND CAN BECOMPETITIVEIN COMPANIES“PORTUGUESE “Our goal isto up reach outandset Looking to the future, theLooking manager says

are investing inthe heavily country, Kingdom, the United States andmany others ago. decade the a endoftheiralmost country’s war civil changeseping which have come since about Angolans embrace as isrising the swe- goods stabilityin. are moving mic andsocial the with country’secono- impressed political, to investwilling there andforeign enterprises g 21st c lar OIL-RICH FORMERCOLONY VAST POTENTIALINTHE INVESTORSSEE PORTUGUESE ANGOLA CASE STUDY: mic showc econo- intothe anAfrican country becoming to propel projects ambitious development for billionsofeuros earmarked ment has andthe govern- butstillrespectable, years by4.5%thisgrow year, fromprevious down Fund Angola’s predicts Monetary GDPwill recession, the Internationalin adeep oil andmineralresources. of the economy as takes ture, andservices goods infrastruc- to badlyneeded provide expertise g nation ofAngolaon the where African the bust ne ofAngola’s not-stop as Luanda, capital, man men in ener overnment is keen onattractingovernment iskeen foreign ve f thanks to the from f thanks revenue country’s vast g e And while China, Brazil, the United Brazil, And whileChina, At onconsumer the sametime,spending In abidt While much ofthe world remains mired areheavily betting Portuguese businesses Construction cranes punctuate cranes Construction the skyli- st le andbuildingdaz p working hardt isalso to pump money, ly unde ous t ower andk ors anden en t ur ax incentivesax for companies those ase within the next several years. years. the within nextase several y ve , t o bring those regions into regions those theo bring loped interior.loped he a tr now e preneurs, butthe govern- preneurs, ut -how in horities havehorities granted zle s v t isiting W o t he c oun e st try’s er n b Ang P c whic with continuing with andcultural linguistic ties. a longhist Portuguese companies have the advantageof Looking ahead would find inasimilarhotelwould find inthe West. enjoy allthe they llers whocan comforts at trave- business especially which isaimed and Hotel, property the country’s luxury first oneofthewith group’s the Skyna properties, stability,”maintain their financial hesays. companies to are managing amongthose this weare point inrecession butourgroup’s Atwhen the economy improves expected. as increase butwethinkmillion euros itwill ially r or e THE RECENTL t PhotoS: ANP INVESTIMENTOS t t One suc “ Any familiar to visitor be Luanda will er time ola, is preparing more projects for the more ispreparing projects ola, ugal, ana O h is involved in several sectors, espe- sectors, inseveral h isinvolved ur t e al e Y INAUGURATED Y SKYNAHOTELINLUANDAISTHENEWESTOFANUMBERPROJECTSBEINGDEVELOPEDBYANPINVESTIMENTOSANGOLA urnover this year will be around 22 be thiswill urnover year ory intheir colony, former ory along s ahe st h g a t e, andwho tional ofb ad. r oup isAN ANP Investimentos CEO Portugal Alexandr s oth Portugal and e CEO, Alexandre P In ve e stimentos pip j the endofthe year. that turnover by paign shoulddoubleits launched amarketingthe cam- has group but impacted bythe woes economic been has ago, just the overayear factory Opened one which glass. produces tempered andthe inthe only country such factory the manufacturing plant, largest glass FVK to receive them,” hesays. and wehave to help create the infrastructure ust busine THE INFRASTRUCTURE” RISTS, WEHAVE TOCREATE NESS TRAVELLERS BUTTOU- ATTRACT NOTJUSTBUSI- “ANGOLA NEEDSTO e “ Another ofthe group’s isthe projects line butAng We have three moreinthe hotel projects ss tra vellers more butalso tourists ola stillne e ds t o a t tract not 17 PORTUGAL / GLOBAL REPORT 2010

18 PORTUGAL / GLOBAL REPORT 2010 c ne what isreally see to people, speak months, successful. must They come for acouple of s andthatcountry it’s project. along-term build andcontribute ofthe to the prosperity Angola the with intention to ofstaying work, done,”of this gets Portugal says. andhuman that potentialfinancial to all see rebuilt. Fortunately,be however, there isthe to needs everything so ce andawar struggle lopmen regarding andcommercial industrial deve- ble change andAngola isat the centre ofitall wing in his footsteps. inhisfootsteps. wing wealth ofadvice for planningonfollo- those ver build the heis country. expected be can As to help returned andhas independence ang range needs,” for allofits Portugal says. of wecan so the ofproducts number increasing output andalso ourglass boosting sidering lida ee if they can market their products are market rarely their can products ifthey ee an he fer the construction industry amore diverse fer the construction industry e y confident on its prospects and has a andhas y confident prospects onits ting our current investments. Weting ourcurrent investments. are con- de olan business people who left Angola at wholeft people olan business “Those whostay for“Those ortwoto just aweek must come to heargues, Investors, “ isoneofmanyThe Portuguese- CEO what“So weare doingright nowisconso- Africa isacontinentAfrica undergoing incredi- d her lp supp t. It throught. suffered the independen- e andf or t heir en ind ar terprise,” hesays. e lia ble par tner who T China, Brazil orAngola.” Brazil China, whetherany itis country other developing to in adoptourway ofdoingthings just as try mindand youbutcomewith anopen with andpractices European theories business Hard Work andCommitment Ang é NEW SUBURBSAREBEINGMODERNISEANDBUIL c nic “My adviceexclusively isto notbring A company tobuilding dedicated ola o , lit s Consult erally , isPr oria e Gestão Lda., which Lda., eGestão oria o g e st –Pr T AROUNDLUANDA,ADDINGMUCHNEEDEDBUSINESSANDLEISURESPACE oj ectos t af example youisconstruction mate- give Ican a f tr eng architecture, infinance, auditing, specializes sust tofor make willing those aprolonged and stillabound hesays, Opportunities, ment. r are well overandwhat money is days ofeasy foreigners thinking ofinvesting here that the w ver, wefeel that the market isrecovering.” “Now,tor Manuel de Oliveira. Resende howe- late 2008andin2009,” explains Progest direc- in to off cool 2004 and2007butthings began million euros. company around16 to be isexpected portfolio. to its projects energy added pany Totalfinaelf andToyota, recently andhas the oilcom-such foreign companies PWC, as institutions and andfinancial dozen banks ishing, as well as the well Luanda as as provincial ishing, or c equired nowishard work andcommit-equired ut available at: are The wholeReportaswell asthecompleteinterviews This ReporthasbeenproducedbyQuality MediaPress uction manag alk in the woods andthe executivealk inthe warns woods f DOMESTIC DEMAND” TRUCTION TOSATISFY PLANTS UNDERCONS- THERE AREFIVECEMENT “LOOK AT CEMENT: NOW airs hor ine Among it “Angola’s are andone enormous needs Pr But doing business inAngola doingbusiness isnota But “We between growth sizable experienced This turnover inthe year 140-employee ained investment. investment. ained lien o , f itie er g est has also worked with almost a almost with worked also has est inanc ing t s andAng s ar www , de s government andpublicsec- e, education, agricultureand e, education, e t emen .qmpr sig he ministr n, c ola T ess.com t . onsulting andc e le com. ie s off oreign ons -

Oliviera concludes. concludes. Oliviera to have life,” abetter here deserve de Resende to that understand the people like everyone thehear. negative things they not believe I’d should world for andpeople many reasons Angola’shelp feed population. growing to andlivestock are products agricultural greatpotential with sectors Other methods. f extensivethough has the ripe country forests inhugewhich even amounts Angola imports A worldofopportunities ourprogress.” isimpeding “This he says. supplyofmany goods,”this basic islack oflocal e is cost “The ofliving afford housing. proper sive, eventuallyenabling more Angolans to now inhighdemandandwhic consumption,” domestic to satisfy truction now t producers but bylocal rements were filled at cementLook –in2003,only10%ofrequi- and s There isnoinvestmentrials. inthis sector im dome for andtheir transport duction ofgoods pro- andmore competitiveness efficient ved c iron, copper,monds, uranium,etc.” kaolin, a crops,”for particular “And Oliveirasuggests. have which soil determine regions the best foster to cooperation public and private now. ofwhich are few exported others, and fish canned corn,ding coffee, sisal,fish, tor inclu- centred range ofgoods onawide major oilproducer the country’s sec- export here,”grow hesays. think ofanywecouldn’t product agricultural butnotanymore, Ican’tand olives andinfact Angola excellent produced nial times, wines t in Ang c for example; grown which those are locally at bananas, Andlook high price oftransport. duetomore the shouldbe expensive than they dan c it c when t or harvesting with environmentally-friendly with or harvesting he lar o xtremely for highhere andthe mainreason ontrolling to which costs impro- wouldlead s for minerals, Angola has everything –dia- everything Angola has s for minerals, an dos st mor p onsume t rainf “Angola isanation which isunique inthe Pr This shouldlowerthe cost ofacommodity Jorge Oliveira, who has worked inthe worked Jorge whohas Oliveira, Government support is also needed for needed isalso support Government isfor the government to weneed “What a before Angola became past, In years “Even locally-produced goods are much goods “Even locally-produced F “ or Angola has incredibly fertile soil, abun- soil, fertile incredibly Angola has or Ang o wehave everything. almost to import here arecement five undercons- plants stic consumption as well as for export. stic consumption for well export. as as g ocessed wood isanother product wood ocessed t he country produced 95%ofallgoods produced he country -e est watersheds in Africa. Back incolo- Back inAfrica. watersheds est ola sinc o again. e t x all t p han t d, e or ola t hr t andcust sp e 1966,sa oughout t he im e o r c ially f e ported ones,”ported hesays. ac oms c h it o he ye o ys her d, and believes it d, andbelieves s f h is very expen- h isvery learing sector learing ar andoneof ull p ememb ot ential, ers but ifweallwor much to doregarding healthandeducation providers,” “There isstill Oliveiraexplains. ar interesttors andofparticular for investors ofthe workforce.levels for Angolanstraining programmes at all extensive andproposes isvital manpower thatOliveira stresses oflocal development Ang e the manufacturing, transport andservice transport e the manufacturing, THE POR “I see a world of opportunities inallsec- aworld ofopportunities “I see ola c T OFLOBITO,SOUTHLUANDA,HANDLESAGREAT DEALOFTHECONSTRUCTIONMATERIALSTHAT AREIMPORTED INTOANGOLA an g o alongw k t o g e t a her a y .” s at e am, It hink IN AFRICA” LARGEST WATERSHEDS AND ONEOFTHE THROUGHOUT THEYEAR ABUNDANT RAINFALL INCREDIBLY SOIL, FERTILE “ANGOLA HASAN 19 PORTUGAL / GLOBAL REPORT 2010