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S After European Union leaders agreed on May 19 to allow fully vaccinated travelers, including Americans, to enter Europe this summer, river cruise lines announced plans to restart navigation along the rivers. picturesque European waterways. Although most EU leaders have yet to outline the specifics of their reopening plans, including what will be needed for American travelers to enter Europe in terms of COVID-19 vaccination and / or eventual testing requirements, river cruise lines wait no longer. . “Demand for river cruises is at an all time high,” Ellen Bettridge, President and CEO of Uniworld Boutique River Cruises, said in a statement on the return to sailing of this river cruise company in 2021. If cruising along the famous Danube in Europe, drinking wine on the Seine in France, spotting castles along the Rhine, or crossing vineyards on the Douro River in Portugal seems like the perfect getaway, you’re in luck. The lines that will sail European rivers this summer – and beyond – include: AmaWaterways Avalon Waterways Emerald Cruises Scenic luxury cruises and tours Uniworld Boutique River Cruises Viking River Cruises. European river cruises in 2021, 2022 and beyond. Here’s what each of the river cruise lines have planned so far. AmaWaterways. May 21, AmaWaterways announced that it would return to the rivers of Europe on July 3, with crossings to Portugal. After that, the company will restart its cruises on all the European rivers it sails throughout July and start sailing the Danube with its largest and most impressive ship, the 196 passengers. AmaMagna , July 21, 2021. As for what will be required of passengers to navigate, AmaWaterways is waiting for the European Union to finalize its entry conditions. “As we proceed with our return to the rivers, we will continue to monitor updates from global health authorities, local governments and airlines regarding entry requirements. In the coming days, we will provide more information on the specific documentation needed to navigate with us, ”said AmaWaterways President and Co-Founder Rudi Schreiner. This elegant river cruise line, with a strong emphasis on its food and wine program, is an AFAR Travelers’ Choice award winner for Best River Cruise Line, and its co-founders have been recognized as the 2019 AFAR Vanguard Laureates for the deeply personal touch they bring to the river cruise experience. AmaWaterways has a fleet of 25 vessels on the rivers of Europe, as well as the Mekong in Southeast Asia, the Chobe River in southern Africa and the Nile in Egypt. For a truly epic river cruise itinerary, it might be worth waiting until June 1, 2023, when AmaWaterways will embark on its longest river cruise ever, the “Seven River Journey Through Europe”. The 46-night experience will take 144 guests through 14 countries on four different ships. Rates start at $ 25,999 per person. The route will sail on the Seine, the Saône and the Rhône in France; the Rhine, the Moselle and the major rivers through Switzerland, Germany, France, Belgium, Luxembourg and the Netherlands; and the final navigation will be along the Danube from Germany, passing through Austria, the Czech Republic, Slovakia, Hungary, Croatia, Serbia, Bulgaria and ending in Romania. Avalon Waterways. The article continues under the advertisement. Avalon Waterways, which is owned by the tourism hub of the Globus family of brands, hosts numerous European river cruises in July, August and September 2021. Avalon offers crossings ranging from short cruises of 4 days to 18 days in several countries. cruises along the Danube and Rhine, among other European waterways. One of the line’s most exciting offerings for 2021 and 2022 is its new series of storytellers, itineraries brought to life by authors and musicians. The first is a weeklong Rhine itinerary that departs on October 30, 2021 and is hosted by bestselling author Diana Gabaldon Outlander novels. In 2022, the series will continue with a navigation on the Seine “Sex & the City of Lights” on July 19, 2022, hosted by Candace Bushnell, author of Sex in town ; an active cruise on the Danube “Wild & Whimsy on the Water” on July 22, 2022, organized by Wild author Cheryl Strayed; and on September 14, 2022, navigation on the Danube organized by Missing girl author Gillian Flynn, among many others. In order to travel with any of its brands, including Avalon Waterways, Globus requires customers to present proof of COVID-19 vaccination at least 14 days prior to travel; proof of a negative PCR or COVID-19 antigen test within 72 hours of travel; or proof of recovery from a confirmed COVID-19 diagnosis within three months of travel. The company will also provide and cover the cost of any additional COVID-19 testing required for guests to return to their home country (such as the current US testing requirement for international arrivals), as well as testing during the trip if guests show up. symptoms. Emerald Cruises. Elegant and chic river cruise Emerald Cruises will start its 2021 European season on July 31, 2021 on the Douro River in Portugal. The eight-day “Secrets of the Douro” crossings will go round-trip from Porto and along the terraced vineyards of the Douro Valley, a UNESCO World Heritage Site. The cruise includes a day trip to the Spanish city of Salamanca, an excursion to the Coa Valley Prehistoric Museum in Pocinho, dinner at a traditional winery, and a visit to the Baroque village of Lamego. On the ship there will be a Port wine cocktail lesson, a demonstration of Portuguese cooking and mosaic painting, among other activities. Emerald ships feature a signature pool area that converts into a cinema at night. All guests must be fully immunized at least two weeks prior to departure. Scenic luxury cruises and tours. The sister brand of Emerald, a little more mature and sophisticated Scenic luxury cruises and tours will also begin offering Douro River cruises in Portugal in July. Scenic will organize 8 and 11 night cruises along the waterway adorned with vineyards. Highlights include canoeing on the Sabor River (a tributary of the Douro) and a private concert in the historic Church of São Francisco de Porto. The itineraries can be combined with cruises on Bordeaux and on the Seine in France, or with extensions to Lisbon and Madrid. As with Emerald, all guests must be fully immunized at least two weeks prior to departure. Uniworld Boutique River Cruises. Following the announcement that Italy and France plan to reopen their borders to US citizens in June, Uniworld Boutique River Cruises announced its intention to restart European river cruising in these two European countries soon after. The article continues under the advertisement. Uniworld will resume river cruises on June 20, 2021, when it launches the newly refurbished SS La Venezia in Italy. On June 27, Uniworld will restart cruises in France on its SS have a nice trip , SS Joy of living and SS Catherine ships. SS La Venezia will sail Uniworld’s eight-day “Milan, Venice and the Gems of Northern Italy” itinerary. SS have a nice trip will embark on Uniworld’s eight-day Bordeaux cruise along the Garonne, Dordogne and Gironde rivers. SS Joy of living will sail on the Seine for eight-day “Paris & Normandy” cruises. And the SS Catherine will sail on the Rhône and the Saône in the regions of Burgundy and Provence, rich in wine and culture. “Restarting these routes is just the first step in getting all of our ships back on the rivers this year,” Uniworld CEO Bettridge said in a statement. Uniworld will also unveil its new SS Sphinx river cruise ship in Egypt on September 25, and it will begin sailing the Peruvian Amazon on September 1, with two new itineraries aboard the Aria Amazon . If you want to do “all of the above,” maybe you should look into Uniworld’s 46-night epic “Rivers of the worldWhich includes the Nile, the Venetian Lagoon and the Po in Italy, the Danube from Budapest to Passau, the Seine in France and the Douro Valley in Portugal. The inaugural navigation takes place on May 20, 2023 and the trip starts at $ 38,999 per person. Another unique river cruise experience that may be worth the wait is Uniworld’s very first experience.Mystery cruise», A 10-day navigation that begins on June 12, 2022 in Europe. Fares start at $ 6,999 per person including airfare; the cruise will be organized by Bettridge. The Mystery Cruise is a completely new itinerary for Uniworld and will offer experiences that have never been included in Uniworld trips before. Itinerary will be revealed as travelers make their way to the airport – before take off, a packing list will be provided, along with some clues to help prepare. A full list of Uniworld’s Europe 2021 crossings is available online. Viking. Viking announced that it would also restart its European river operations in July 2021, starting with crossings in Portugal and France and along the Rhine. The cruises are an 8-day “Rhine Getaway” from Amsterdam to Basel; a 10-day “Golden River of Portugal” from Lisbon to Porto; an 8-day round trip “Paris and the heart of Normandy” from Paris; an 8-day “Lyon & Provence” from Avignon to Lyon; and a 15-day “France’s Finest”, which combines river routes from the north and south of France. River cruises are offered exclusively to vaccinated travelers. All guests and crew will have access to frequent COVID-19 PCR testing. The cruise line said it has installed new air purification technology on all of its ships, will conduct additional health checks and sanitation measures, and promote physical distance on board. All health and safety protocols can be found online. Viking has also relaunched oceanic cruises to England, Iceland, Bermuda and the Mediterranean and intends to announce additional cruises for 2021. Executive Team. Kim Rivers currently serves as chief executive officer of Trulieve Cannabis Corp., a vertically-integrated "seed-to-sale" operation based in Florida. Rivers joined Trulieve at its inception and has been the key driver for the Company’s customer-centric vision, strong growth, strategic expansion, and industry-leading profitability. Ms. Rivers oversees every activity involved with the cannabis process from seed to sale to ensure quality, operational integrity and financial success. Prior to Trulieve, Ms. Rivers spent several years in private practice as a lawyer where she specialized in mergers, acquisitions, and securities for multi-million dollar companies and has run a number of successful businesses from real estate to finance. Her experience has been instrumental in building Trulieve’s market leading position in its home state of Florida and provides the solid foundation on which to execute on growth and expansion initiatives as a multi-state operator. Ms. Rivers also plays an active role in her community in addition to serving on numerous charitable boards. She received her Bachelor’s degree in Multinational Business and Political Science from Florida State University, where she also served as FSU’s student body President, and her Juris Doctorate from the University of Florida. Mr. D’Amico brings over 20 years of accounting and finance experience in technology, healthcare, entertainment and advertising. He has held several senior finance and executive roles at public companies such as Cognizant, Quest Diagnostics, Synvista Therapeutics and Telaria. Mr. D’Amico is a growth-oriented business leader with a unique ability to scale an organization cross-functionally while operating in a public landscape. He has an extensive history of assembling high-powered teams and driving toward strategic initiatives. D'Amico was a Summa Cum Laude graduate of Rutgers University and is a member of the American Institute of Certified Public Accountants, New Jersey Society of Certified Public Accountants and Financial Executives International. European River Cruises Are Setting Sail This Summer. Uniworld Boutique River Cruises is among several river cruise lines planning to restart their Europe sailings this summer. With Europe set to reopen to Americans, rolling along the Danube, Seine, or Douro River just became a very real possibility for summer 2021. S oon after European Union leaders on May 19 agreed to allow fully vaccinated travelers, including Americans, to enter Europe this summer, river cruise companies announced their plans to restart sailings along Europe’s scenic inland waterways. Even though most EU leaders have yet to outline the specifics of their reopening plans, including what will be required for U.S. travelers to enter Europe in terms of COVID-19 vaccination and/or possible testing requirements, river cruise lines aren’t waiting any longer. “Demand for river cruising is at an all-time high,” Ellen Bettridge, president and CEO of Uniworld Boutique River Cruises, said in a statement about that river cruise line’s 2021 return to sailing. If sailing along Europe’s storied Danube River, drinking wine on the Seine in France, glimpsing castles along the Rhine, or cruising past vineyards on Portugal’s Douro River sounds like the ideal getaway, you’re in luck. The cruise lines that will be sailing Europe’s rivers this summer—and beyond—include: AmaWaterways Avalon Waterways Emerald Cruises Scenic Luxury Cruises & Tours Uniworld Boutique River Cruises Viking River Cruises. European river cruises sailing in 2021, 2022, and beyond. Here is what each of the European river cruise lines has planned thus far. AmaWaterways. On May 21, AmaWaterways announced that it would return to the rivers of Europe on July 3, with sailings in Portugal. After that, the company will restart cruises on all of the European rivers it sails throughout July and will begin sailing the Danube River with its largest and most impressive ship, the 196-passenger AmaMagna , on July 21, 2021. As for what will be required for passengers to sail, AmaWaterways is waiting for the European Union to finalize its entry requirements. “As we proceed with our return to the rivers, we will continue to monitor the updates from global health authorities, local governments and airlines with regards to the entry requirements. In the coming days, we will be providing more information regarding the specific documentation needed for sailing with us,” stated AmaWaterways president and cofounder Rudi Schreiner. This classy river cruise line, which puts a strong emphasis on its food and wine program, is an AFAR Travelers’ Choice winner for Best River Cruise Line, and its cofounders were recognized as 2019 AFAR Vanguard honorees for the deeply personal touch they bring to the river cruising experience. AmaWaterways has a fleet of 25 ships on the rivers of Europe, as well as on Southeast Asia’s Mekong River, southern Africa’s Chobe River, and Egypt’s Nile. For a truly epic river cruise itinerary, it may be worth waiting until June 1, 2023, when AmaWaterways will sail its longest river cruise ever—the “Seven River Journey Through Europe.” The 46-night experience will take 144 guests through 14 countries on four different ships. The rates start at $25,999 per person. The itinerary will sail France’s Seine, Saône, and Rhône Rivers; the Rhine, Moselle, and Main Rivers through Switzerland, Germany, France, Belgium, Luxembourg, and the Netherlands; and the final sailing will be along the Danube River from Germany, through Austria, the Czech Republic, Slovakia, Hungary, Croatia, Serbia, Bulgaria, and ending in Romania. Avalon Waterways. Avalon Waterways, which is owned by touring powerhouse the Globus family of brands, is hosting numerous European river cruises in July, August, and September 2021. Avalon offers sailings ranging from short 4-day cruises, all the way up to multi-country 18-day cruises along the Danube and Rhine Rivers, among other European waterways. One of the line’s more interesting offerings for 2021 and 2022 is its new storyteller series, itineraries hosted by authors and musicians. The first one is a week-long Rhine itinerary that departs on October 30, 2021, and is hosted by Diana Gabaldon, author of the best-selling Outlander novels. In order to travel with any of its brands, including Avalon Waterways, Globus requires guests to show proof of COVID-19 vaccination from at least 14 days prior to travel; proof of a negative COVID-19 PCR or antigen test from within 72 hours of travel; or proof of recovery from a confirmed COVID-19 diagnosis within three months of travel. The company will also provide and cover the cost of any additional COVID-19 testing that is required for guests to return to their home country (such as the current U.S. testing requirement for international arrivals), as well as testing during the trip if guests show symptoms. Emerald Cruises. Sleek and chic river cruise oufit Emerald Cruises will kick off its 2021 European season on July 31, 2021, on Portugal’s Douro River. The eight-day “Secrets of the Douro” sailings will go roundtrip from Porto and along the terraced vineyards of the Douro River Valley, a UNESCO World Heritage site. The cruise includes a day trip to the Spanish city of Salamanca, an excursion to the Coa Valley Prehistoric Museum in Pocinho, dinner at a traditional wine estate, and a tour of the baroque village of Lamego. On the ship there will be a port wine cocktail lesson, a Portuguese cooking demonstration, and mosaic tile painting, among other activities. Emerald vessels feature a trademark pool area that transforms into a cinema in the evening. All guests must be fully vaccinated at least two weeks prior to departure. Scenic Luxury Cruises & Tours. Emerald’s slightly more grown-up and sophisticated sister brand Scenic Luxury Cruises & Tours will also begin offering cruises on Portugal’s Douro River this July. Scenic will be running 8- and 11-night cruises up and down the winery-bedecked waterway. Highlights include canoeing on the Sabor River (a Douro tributary) and a private concert in Porto’s historic São Francisco Church. Itineraries can be combined with Bordeaux and Seine River cruises in France, or with extensions in Lisbon and Madrid. As with Emerald, all guests must be fully vaccinated at least two weeks before departure. Uniworld Boutique River Cruises. Following the news that Italy and France plan to reopen their borders to American citizens in June, Uniworld Boutique River Cruises announced its plans to restart European river cruising in those two European countries soon thereafter. Article continues below advertisement. Uniworld will resume its river cruises on June 20, 2021, when it will debut the recently renovated S.S. La Venezia in Italy. On June 27, Uniworld will restart cruises in France on its S.S. Bon Voyage , S.S. Joie de Vivre , and S.S. Catherine vessels. The S.S. La Venezia will sail Uniworld’s eight-day “Milan, Venice & the Gems of Northern Italy” itinerary. The S.S. Bon Voyage will sail Uniworld’s eight-day Bordeaux cruise along the Garonne, Dordogne, and Gironde Rivers. The S.S. Joie de Vivre will sail the Seine for eight-day “Paris & Normandy” cruises. And the S.S. Catherine will sail the Rhône and Saône Rivers in France’s wine- and culture-rich Burgundy and Provence regions. “Restarting these itineraries is just the first step in getting all of our ships back on the rivers this year,” Uniworld CEO Bettridge said in a statement. Uniworld will also be unveiling its new S.S. Sphinx river cruise ship in Egypt on September 25, and it will begin sailing the Peruvian Amazon on September 1, with two new itineraries aboard the Aria Amazon . If you want to do “all of the above,” then maybe you should look into Uniworld’s epic 46-night “Rivers of the World” cruise, which includes the Nile, Italy’s Venice Lagoon and Po River, the Danube River from Budapest to Passau, France’s Seine, and Portugal’s Douro River Valley. The inaugural sailing takes place on May 20, 2023, and the trip starts at $38,999 per person. Another unique river cruise experience that may be worth waiting for is Uniworld’s first-ever “Mystery Cruise,” a 10-day sailing that begins on June 12, 2022, in Europe. Rates start at $6,999 per person including airfare; the cruise will be hosted by Bettridge. The Mystery Cruise is a totally new itinerary for Uniworld and will feature experiences that have never been included on Uniworld journeys before. The itinerary will be revealed as travelers are on their way to the airport—prior to takeoff, a packing list will be provided, as well as a few clues to help prepare. A full list of Uniworld’s 2021 Europe sailings is available online. Viking. Viking announced that it will also restart its European river operations in July 2021, beginning with sailings in Portugal and France and along the Rhine. The cruises are an 8-day “Rhine Getaway” from Amsterdam to Basel; a 10-day “Portugal’s River of Gold” from Lisbon to Porto; an 8-day “Paris & the Heart of Normandy,” roundtrip from Paris; an 8-day “Lyon & Provence” from Avignon to Lyon; and a 15-day “France’s Finest,” that combines northern and southern French river itineraries. The river sailings are being offered exclusively to vaccinated travelers. All guests and crew will have access to frequent COVID-19 PCR tests. The cruise company stated that it has installed new air-purification technology on all of its ships, and it will conduct additional health checks and sanitization measures and promote physical distancing onboard. All of the health and safety protocols can be found online. Viking has also relaunched ocean cruises in England, Iceland, Bermuda, and the Mediterranean and intends to announce additional 2021 sailings. How might pharma buddy up with Alexa? Bayer Consumer's first interactive voice ad is food for thought. Alexa, show me the future of drug advertising? Bayer Consumer Health's first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global, the EU-based broadcasting company. The mechanical-voiced radio announcer describes a cold and wintry Monday morning and the Zoom calls to come. Then she yawns—and apologizes for being tired on days like this. And if the listener feels the same, she suggests, they can try Berocca Boost. “Switch on your Monday morning—say ‘launch Berocca Boost’ on this device now,” she says. Launching the app brings up voice options to either order the product or hear more information about it. If the listener chooses to order, Alexa asks whether they’d like to use a default payment method and address. One yes later, Berrocca Boost is on its way and the original radio program returns. While dropping an OTC product into an Amazon cart via voice app is a long way from fulfilling a physician-ordered prescription medicine the same way, the Bayer trial foreshadows what's possible even in the more regulated pharma world. Pharma companies and device makers have already been experimenting with voice apps to help patients track conditions or set reminders. Device maker Dexcom, for instance, has a Sugarmate skill that tracks glucose readings from a Dexcom continuous glucose monitor. Companies are also using Alexa to engage patients—like Eisai and its “Ella the Jellyfish” play and meditation skill for children with Lennox-Gastaut syndrome and their families. With digital radio booming during the pandemic—30 million adults in the U.K. are tuning in—and many listening on smart speakers, the door for testing audio marketing like Bayer's trial advertisement is wide open. “There’s a real opportunity for us now to offer quite relevant and targeted messaging to our consumers,” Vicky Keenan, head of marketing for Bayer Consumer Health UK, said. Not to mention a “frictionless path to purchase” by just speaking up. The three-week trial is winding down, but the initial results are promising. Among people who engaged with the ad, 23% purchased Berrocca Boost and 41% asked for more information, according to Bayer’s preliminary data. Called an “actionable audio ad,” the Berocca Boost radio spot was also targeted and customized. The creative could be changed with the weather, noting wintry and cold days, for instance. It could also adjust by time of day when talking up the need for Berocca Boost on a Monday morning or Thursday afternoon. “It’s something we’re trying not simply with the thought only for how do we scale it up only for Berroca, although that’s certainly an option, but also what do we do across other brands in our portfolio,” Keenan said, adding “even moving out of lockdown, clearly those trends in e-commerce are here to stay.”