University of Strathclyde Business School PIONEER Winter 2012
DID THE GAMES LEAVE THE UK A LEGACY OF VOLUNTEERING?
for Corporate BUILDING BRIDGES: Centre The School continues place focus EVER WIDER: Connections ensures our work to develop fields of research news CONTENTS Iberdrola students head winter 2012 for our MBA programme welcome Professor Susan Hart, nergy experts from Dean, Strathclyde Business School E around the world will be coming to Strathclyde as part of a bespoke international MBA programme. The MBA in Global Energy will be run jointly by f there's one thing programmes, international the Strathclyde Business happy with their experience ScottishPower, its parent company I that characterises research ventures and a Fellow Network, a group here but we will try to improve Iberdrola, Strathclyde University Strathclyde widely increased range of of dynamic business people further in the future. and Madrid's Comillas Pontifical Business School, it is its international opportunities from local, national and Our students continue to University ICADE Business School. dynamism; there is a for students. international businesses, excel in their pursuits: once The course will see Iberdrola 12 constant stream of change Reflecting our who influence the whole again Strathclyde was the top employees from more than 40 countries and improvement, new enterprising, engaging and SBS community: students, recruiting university for the studying technical and commercial 06 RESEARCH UPDATE ideas and initiatives, as well international values, we staff and alumni. The prestigious Saltire Internships. aspects of worldwide energy markets in Four pages of news about SBS’s as review and reflection have begun a partnership fellows are working Seventeen undergraduates Scotland and Spain. highly regarded research of our ways of working with energy company closely with students, with have been offered internships SBS Dean Professor Susan Hart to better the learning Iberdrola to provide an researchers, on new joint from the Saltire Foundation says: “The University of Strathclyde has 09 experience of ourselves, our MBA programme for initiatives, all aimed at that targets Scotland’s most a clear focus on building partnerships students and our partners. their employees. The ensuring our collective talented college students with business and industry, to create In recent months we have development of the experiences are in tune with and provides them with educational experiences for executives refocused our energies on Iberdrola MBA in Global the issues of the day, as paid internships in stellar that are challenging, rigorous and useful. involve staff from Spain, Mexico, Brazil L-R: George Burt what we believe are our Energy is representative of seen from perspectives of international businesses. This At the business school, our partnership and the USA, providing them with a (SBS), Alfredo core values: being engaged the way SBS interacts with competitive sustainability is one of the ways our students executive education programmes are global perspective of successful strategies Arahuetes (Dean, 10/11 MAIN FEATURE with industry, commerce industry internationally and and social impact alike. gain valuable, practical tailored to the needs of for the energy industry. ICADE Business This Did the Olympics and Paralympics and policy makers; having develops executive education There is no doubt, experience with leading specific sectors and the “Strathclyde Business School), Elaine inspire a new generation of volunteers? bespoke Collinson (SBS), an international outlook in programmes in partnership however, that the single international companies. contemporary challenges MBA School is known for Robert Robinson our research and teaching, with the individual company biggest influence a Business Our Economics that businesses face, which will further innovation in leadership (director of ICADE 12/13 FOCUS whether here in Scotland so there is a direct influence School has, is on its students department has been distinguishes the way we strengthen the and management Business Fellow Network enhances University’s Business School) or around the world in our on the work and success - and to do so positively, we making great strides in develop and deliver value. education, and our aim and Sandy Wilson links between SBS and industry long-standing international centres and of the organisation. need to monitor closely their sustainable energy research “This bespoke MBA relationship is to add value to our (SBS) partners; promoting an A further example of levels of satisfaction. The and this year Strathclyde will further strengthen the with Iberdrola.” partners’ achievements by enterprising approach to the industry engagement is the National Student Survey became one of the research University’s long-standing working with them on the development of our work, partners in a £3 million relationship with Iberdrola. This is a development of their talent, building our students and partners, It was an excellent result and I Europe-wide project on low truly international partnership that will reflective and agile teams.” and, through these values, am delighted so many are happy carbon energy, which follows seeking to have a positive with their experience here.” on from other successes in influence on business and this area. Strathclyde has also School stays among the frontrunners society alike. programme of executive results were announced in been leading an EU-funded, In the second annual Financial Times Times University Guide 2013 rates the Every new undertaking education with Standard the autumn and we were €8 million research project, ranking of pre-experience Masters in department second in the UK. The Complete of the business school needs Life - an enterprising delighted to see that 95% FutureSME. Researchers Finance programmes, Strathclyde retained University Guide for 2013 ranked the to match up to these values development that aims to of our undergraduate have been engaging with its rank as the top MSc for Finance in Accounting and Finance department fourth – and recent developments help the emerging leaders students said they were manufacturing businesses Scotland. Only the top 35 programmes in the UK and, again, first in Scotland. resonate fully with them. For keep abreast of rigorous 'overall satisfied' with their across Europe to find from across the globe made the ranking, The Economist 2012 ranking placed our 18 example, we have entered industry changes. courses across the business sustainable business models which was completed based on survey MBA programme 54th in the world. This into a partnership with But engagement isn't school. The survey looked they can use to compete responses from MSc Finance graduates makes the Strathclyde MBA eighth in the 18/19 Profiles SKEMA, an international just one way – from us in at teaching, assessment, and grow. from 2008/09. UK and 16th in Europe. Motorsport inspires and innovative business SBS out to the business academic support, You can find out more The Good University Guide 2013, The Financial Times Masters in entrepreneurial spirit school with five campuses community – we also management, resources and about these research stories, produced by The Times, ranked Accounting Management ranking placed our MBM in Europe, America, have important influences personal development as and developments across & Finance second in the UK – the programme 36th in the world, which puts 20 FOCUS Asia and Africa. This on us that we welcome well as overall satisfaction. It Strathclyde Business School department has consistently stayed in the us in the top five in the UK and second in Fraser of Allander studies the exciting new collaboration and encourage. To this was an excellent result and this year, in this latest issue top five year-on-year – while the Sunday the world for career progression. economics of windpower encompasses new study end, we also launched I am delighted so many are of Pioneer.
02 03 news focus news focus MSc New programmes highlight Quantitative SBS joins up with Standard Life to Finance prepare company for new legislation a broad range of skills announced
trathclyde Business School has formed a partnership with he MSc in European Financial of energy professionals. A 12-month taught S one of Scotland’s largest companies, Standard Life, to deliver T Management is an innovative master's degree, GEM combines academic a tailored business programme designed specifically for collaboration between SBS and one of rigour with exposure to industry and other supporting advisers in the transition of their business to RDR (Retail France's largest business schools, SKEMA (see experts, plus hands-on training in the Distribution Review) readiness. The year-long programme covers a partnership report on page 16). It will offer the management of energy-related issues and range of modules from marketing, finance and project management to best of both business schools with faculty drawn problems. It is aimed at producing high- strategy design and implementation. from each institution, and students able to take flying energy professionals. Participants will Effective from January 1, the RDR will impose new rules on advantage of both locations. gain a rigorous analytical training and in- financial advisers designed to improve service levels and transparency Among other things, the qualification depth real world knowledge of the global for customers. It’s one of the biggest overhauls of financial regulation will provide students with an understanding energy system in all its facets, giving them an and sophisticated, and there is a need for the for nearly 20 years. of financial management issues in a global unrivalled edge in the energy job market. finance industry to self-regulate as it witnesses Standard Life took the decision to build its business around the setting and provide an understanding of the For more information on the programme unprecedented growth. needs of forward-thinking advisers more than five years ago. The systems of corporate governance and financial see www.strath.ac.uk/economics/gem/ The MSc Quantitative Finance partnership with Strathclyde Business School is another example of communication across Europe. • A new joint programme is being offered by programme draws on expert academic input how it is helping advisers make the smooth transition to the RDR The Economics department launched a Faculty of Science and SBS to produce market- from the departments of Accounting and world with a consultancy/advisory service that adds value to their new programme, the MSc in Global Energy aware finance graduates who can demonstrate Finance, Mathematics and Statistics, and business. Management (GEM) this year. It was officially an understanding of the mathematical models Computer and Information Sciences. This Graeme Bold, Standard Life’s director of UK retail RDR, says: launched at the World Energy Forum in Abu used to develop financial tools, products one-year programme has been developed “Working in partnership with Strathclyde Business School, we have Dhabi at the start of the year and the first and software products and their computer to fully prepare students for careers within built on the progress we’ve already made in RDR readiness – a key students joined the programme in the autumn. implementations. financial engineering, risk management, and differentiator that made this course so attractive to us is that isn’t run The MSc in Global Energy Management is Globally, financial tools, products and highly quantitative roles, such as hedge fund by ‘industry’ people – it is purely the tailoring of business fundamentals specifically designed to train the next generation software are becoming increasingly complex managers and financial analysts. that will help Standard Life support advisers while adding value to their business.” Sandy Wilson, head of executive education at Strathclyde MSc in Business School, says: “Recognising a huge change in the financial The partnership Global Energy services industry, Standard Life is taking positive action to change its will help Management relationship with the adviser community, its operations and psychology Standard Life to support its launched prior to the introduction of RDR. advisers with an “Drawing on Strathclyde Business School’s wide-ranging expertise advisory service in the design and delivery of premium learning programmes for some that adds value to their business" of the UK’s leading companies, we have developed a programme – Graeme Bold which ensures the way Standard Life interacts with advisers is not simply compliant, but equally beneficial to both.” Academics win honours Among the honours conferred appointed to the advisory Chartered Institute of Marketing, and the Strathclyde people win Saltire placements on SBS academics in the board of two new Board of the Yorkhill Children’s Foundation. Strathclyde was once again the top the European Union, as well as in the UK. I know will help in my future endeavours.” past year, Professor Peter international centres for The Department of Marketing‘s Professor recruiting university for the prestigious Some of the internships with companies Other student successes include Darren McKiernan of the Department research and education in Kevin Ibeh was made Fellow of the Chartered Saltire Internships – the university as a such as BAE Systems, Diageo, Edrington Cassidy, International Business & Modern of Management got one of hospitality and tourism: the Irish Institute of Marketing, the world’s largest whole gained 30 internships, while 17 of Group, GE Oil and Gas, and the Wood Group Languages student, who won a place at the first Fellowships from the European Academy of Hospitality and Tourism, and the organisation for professional marketers. those went to business school students. are now UK-based, but others are across the ESC Rennes Business School’s Summer Academy of Management for services to the Malaysia Center for Tourism and Hospitality Human Resource Management professor, The Saltire Foundation was founded USA, South Africa and UAE. School, an initiative in collaboration with Academy and to academia internationally. Education. Mick Marchington, has been shortlisted by HR five years ago and is backed by the Jordan Spittal, who worked with the Wood Glasgow City Council, bringing together Professor McKiernan also holds a Fellowship Professor Sara Carter of the Magazine in the annual industry poll to name organisation GlobalScots. It targets Group in Texas, says: “The Saltire Foundation institutions based in maritime cities across from the British Academy of Management. He Hunter Centre was elected the most influential HR thinkers in the UK. Scotland’s most talented college students, gave me the chance to test myself against the globe. was winner in the institutional management Fellow of the Royal Society of Professor Fran Ackermann, Department most of whom would not normally have the best, to hone my skills and work on my First class Finance honours graduate category of the 2012 CEEMAN Champions’ Edinburgh, one of 46 new UK of Management Science, was made a Fellow access to such opportunities, and provides weaknesses. It was an opportunity to be an Julie Wilson was one of four top financial Award and joins the Centre for Leading and International Fellows for the of the British Academy of Management in them with paid internships in such stellar ambassador for Strathclyde and Scotland services graduates to be recognised by Innovation and Co-Operation’s International 1,500-strong Fellowship. recognition of her contribution to research international businesses as GE, Diageo, and it’s left me a more rounded leader and a Glasgow's International Financial Services Advisory Board. SBS Dean Professor Susan Hart was and to the advancement of the aims of IBM and Liberty Mutual – based in the fiercely ambitious young man with a strong District (IFSD) for achieving top marks in Professor Tom Baum (HRM) was appointed to the Board of Trustees for the Academy. United States, China, Africa and throughout desire to be the best that I can – all of which their final exams.
04 05 RESEARCH RESEARCH School is a hot ticket for postgrads Our research crosses boundaries Professor Dora Scholarios, director of Professor Paul Thompson (pictured below), vice-dean of research postgraduate research at SBS, gives at Strathclyde Business School, highlights the growing number of an overview of doctoral research interdisciplinary collaborations and projects within the faculty developments over the past year trathclyde Business School’s traditional research and Entrepreneurship. Research on risk is a key theme S strengths have resided primarily in particular in a number of departments – for example, there is an trathclyde Business School prestigious awards in several social science disciplines and departments. However, ongoing Canadian Government-funded project involving S continues to attract the most fields. Since the Scottish DTC’s creation the culture of the School encourages and facilitates collaboration between the departments of Accounting and talented UK and international in 2011, four studentships have been interdisciplinary collaborations, both within the university Finance, HRM and Management Science. research students to carry out doctoral awarded to SBS students across different and across the UK. A growing focus on interdisciplinary work is seen in research. training pathways. One route for achieving this is our applied research the increasing numbers of PhDs involving projects and These students choose Strathclyde Most recently, starting in October centres. The Strathclyde Institute for Operations supervision across departments. This is shown by the fact not only because of the opportunity to 2012, Joseph McCarthy (ranked first Management (SIOM) is an innovative collaboration that in the 2012 round of university scholarships, the work with its internationally recognised in the Business and Management between SBS and the Faculty of Engineering. majority awarded were cross-departmental. Departments academic staff but also as a result pathway competition) will be studying as take part in seminars and workshops Management Science is currently working on funded are also active in national collaborations for doctoral of recent successes in national and risk communication with supervisor covering theory, philosophy, advanced research projects with academics from each of the six training. international studentship competitions. Dr Calvin Burns (Human Resource methodologies, research ethics, career other departments within SBS, as well as four departments These are just some examples of interdisciplinary The Scottish Graduate School of Management), and Struan Noble who development and managing one’s from Engineering (Civil, DMEM, EEE and NAME – see collaborations and we will see even more as the importance Social Sciences – an Economic and Social was ranked first in the Environment, supervisors. key below) and two departments from Science (Computer of such collaborative research becomes ever more evident Research Council Doctoral Training Energy/Climate Change pathway, will The Business School aims to broaden Science and SIPBS). and diverse knowledge sources are needed to address Centre (DTC) – runs several studentship be researching the patent system and the international experience of all its The Strathclyde Centre for Employment Research today’s complex business problems and leverage the value competitions each year that provide knowledge diffusion in clean energy research students as well as attracting the (SCER) is currently working with the departments of of specialist research here at Strathclyde Business School. technologies with supervisor Dr Lise highest quality international students. Management Science and Pharmacy on a Bridging the Tole (Economics). These students Studying for a PhD at SBS provides Gap project on the impact of automation on health beat competition from across Scottish opportunities for internships at highly services. Bridging the Gap is a university project to foster Professors Peter institutions to receive these awards. internal cross-disciplinary collaboration. McGregor (below) and Kim Swales (opposite) In further competitions, two co- The Fraser of Allander Institute in the Department gained co-funded funded Scottish Government/ESRC The Business of Economics plays a pivotal role in large-scale research Scottish Government/ studentships were awarded to Economics’ School aims projects that often involve an extensive, active network of ESRC studentships Professors Peter McGregor and Kim to broaden researchers across many disciplines and universities. Staff Swales – the only studentships in this the international from the department are working on various aspects of competition awarded in a Business and experience of all its energy-economy-environment system interdependence, Management field. research students.” the research involving extensive collaborations with a wide Students are currently being range of UK and EU higher education institutions and recruited for these projects, which are in disciplines (including many engineering departments). the areas of devolved tax policies using Economics and other SBS departments are also Computable General Equilibrium (CGE) regarded institutions worldwide, such engaging in joint research initiatives with the HaSS and modelling techniques and the labour as the World Trade Organization, and Engineering faculties through the recently established market within the Scottish Government’s supports students to present their work at Strathclyde Public Policy Institute and Centre for Energy Computable General Equilibrium (CGE) international conferences. Policy. model of the Scottish Economy. In the past year, further Within the Department of Marketing a commitment Over the past year, SBS has played internationalisation initiatives have to interdisciplinary research is in evidence with on-going a leading role as chair of the Scottish included collaborative studentships with collaborations with colleagues in Engineering, HaSS DTC’s Business and Management Dalhousie University in Canada, and and Accounting and Finance training support for high profile international pathways, and in 2011 hosted the first academics to act as mentors in students’ Acronyms Scotland-wide colloquia for both these research projects. DMEM – Design, Manufacture and Engineering Management pathways. These colloquia attracted Overall, it’s been a highly successful EEE – Electronic and Electrical Engineering more than 100 students from across UK year for doctoral research at SBS and, HaSS – Humanities and Social Sciences and European business and management with our prominent role in national and NAME – Naval Architecture and Marine Engineering schools, with opportunities to discuss international doctoral research networks; SIPBS – Strathclyde Institute of Pharmacy and Biomedical Sciences their research in a constructive and we are well placed to build further on our SCER – Strathclyde Centre for Employment Research non-threatening environment as well success in the coming year. SIOM – Strathclyde Institute for Operations Management
06 07 RESEARCH RESEARCH
that any organisation should develop – FutureSME will help small managerial, strategic, operational and Radiotherapy technology at adaptive. Participating SMEs have been manufacturers to grow encouraged to complete a business centre of cross-faculty project diagnostic on the web portal (www. FutureSME.eu) which provides a current n a cross-faculty project involving strategic dimensions of the LPWA being Dr Keenan says: “In the case of LPWA n €8 million project to produce and methodologies to enable them assessment of the business in terms I the Department of Physics and adopted in healthcare. Dr Peter Keenan – we set out to identify and engage with A a sustainable business model to grow and sustain their competitive of the four capability areas. This then Department of Management, who completed his PhD in the Department key stakeholders who could help support for future manufacturing SMEs positions. points to help and support available SBS has given strategic support to the and has a professional and research this innovative technology being adopted. is entering its final stages and a web Research during the first year of the to close any gaps identified. Each of adoption of a new radiotherapy technology background with the NHS – then joined the This included addressing some of the key portal is soon to be officially launched project highlighted the key challenges the 13 SME partners has gone through developed by the physics department. project team, alongside Professor Jarosynski, challenges faced when multiple professional to make the project tools available to a facing manufacturing SMEs. Professor Dino Jarosynski from the Professor Marie Boyd and Annette Sorenson groups are involved in developing and wider audience. It predicted challenges Physics Department has been working on from the Physics Department. delivering new systems of care and treatment. FutureSME is funded by the over the next 10-15 years We are gearing up developing the Laser Plasma Wakefield Dr Simpson says: “The University’s “Like other TIC projects, we developed EU’s Framework 7 programme. Led but also the futility of to launch the web Accelerator (LPWA), which offers Strategy for Knowledge Exchange calls upon a process map that established some short- by Professor Umit Bititci (Design, developing prescriptive radiotherapy for both curative or palliative academics from different disciplines working term goals that can be achieved within Manufacture and Engineering business models that would portal officially and treatment for cancer by harnessing together to share ideas and insights from the next year. It became clear from a Management) and Dr Jill MacBryde work only in the short term. make the project tools laser-driven plasma waves as particle and their respective fields to help the adoption stakeholder analysis exercise we undertook (Strathclyde Business School) from the It was quickly realised available more widely.” radiation sources. of new technologies and help realise the together that there were many different Strathclyde Institute for Operations that for SMEs to compete In autumn 2011, Dr Barbara Simpson commercialisation of research.” groups and audiences that Professor Management, the international and grow in an increasingly (Department of Management) identified The main aim of the project was to bring Jarosynski required to engage with. These consortium of 26 partners includes complex and ever-changing global this process, resulting in numerous an opportunity for SBS to help develop the a business perspective to new developments ranged from funding councils, engineering 13 manufacturing SMEs, research and economy, they needed the capability improvement projects, efficiency gains in advanced science and technology and was firms, NHS training bodies, and Scottish development organisations as well as to think operationally in the short term and opportunities for market expansion. funded by the Engineering & Physical Science Government sub-groups. support agencies, with representation and strategically in the long term while Dr MacBryde says: “We are gearing SBS is a successful Research Council (EPSRC) through the “To help communicate with these from eight European countries. keeping an eye on the developments up to launch the web portal officially and international University’s Technology & Innovation Centre diverse groups, we invited the University’s Beginning in 2009, the three-year in their environment so they can make the project tools available more business school in large (TIC) under their Healthcare Technologies Computer Aided Design (CAD) centre to project’s overall objective was to produce respond quickly and innovatively to widely. We are also partnering with the theme. The EPSRC had highlighted the need help develop 3D visual illustrations for an a sustainable business model for future opportunities and threats. These can be Scottish Manufacturing Advisory Service part by virtue of our for better engagement with scientists and educational and promotional video which manufacturing SMEs, along with tools summarised as four generic capabilities to engage with manufacturing SMEs knowledge exchange.” those in the healthcare system to help progress we anticipate will be accessed via the TIC’s across the country and encourage and the adoption of new health technologies. web portal,” Dr Keenan continues. support their capability development. They see www.FutureSME.eu as the first port of call for any manufacturing SME in Europe aspiring to improve performance and grow and are working to partner with development agencies and consultants to Energy research targets make it the process of choice of any SME engagement in the future.” energy's carbon emissions Professor Bititci adds: “FutureSME The drive to reduce carbon emissions while striving to ensure has the potential for completely secure, affordable energy – and seeking to deliver economic changing the way we support and growth in difficult circumstances – is leading to a rapid grow manufacturing SMEs across expansion in energy-related research. A research team in the Europe. Founded on systems thinking Fraser of Allander Institute (FAI), Department of Economics, and open-empowered management has established a leading role in analysing a whole range of principles, it uses information and economic, social, and policy aspects of the transition to a low communication technologies to integrate carbon economy. social networking and open innovation Energy-economy-environment modelling to analyse and telepresence concepts to deliver various aspects of climate change and renewables policies is a programme. The support programme one major area of research. The modelling team, professors in the short term develops sustainable Peter McGregor (head of Economics) and Kim Swales (director, capabilities across the four business FAI), with research fellows Grant Allan, Patrizio Lecca, Kristinn capability areas that deliver sustainable Hermannsson, Cathy Cui, and Amangeldi Kanjegaliev, currently growth in the medium to long term. has seven research projects (worth nearly £2 million) funded Experience so far suggests that in the from external sources, including EPSRC, EU and the Scottish future, through FutureSME, we should be Government. Each project is part of a larger multi-million able to deliver support programmes that Harnessing the pound award to multidisciplinary research consortia. are more effective and efficient than what economic power of we can achieve today.” sustainable energy 08 09 See page 20 focus focus
The Games Maker volunteers were a star turn at the London 2012 Olympics wider questions about volunteering in sports, Legacy of volunteering and Paralympics. Can they deliver a legacy of volunteering for the UK, ask culture and community service at a local level. Notwithstanding political aspirations for In the immediate pre- and post-event buzz, Games officials, the media, and other influence Tom Baum of Strathclyde Business School’s Department of Human volunteer engagement in the ‘Big Society’, the makers lauded the Games Makers for their contributions. Lord Sebastian Coe, LOCOG Resource Management and Leonie Lockstone-Binney of the School reality is that fewer of us are volunteering at all chairman, has consistently maintained that the show could not go on without them and levels in our communities (although the reported made a point of celebrating their contribution at the closure of both events. of International Business at Victoria University, Melbourne figure in the UK is still considerable at about 20 The prospective legacy of this one-off, high-profile and highly temporal groundswell of million) and, if we do, we’re giving less time to volunteer effort is difficult to assess. Games officials and governments enjoy celebrating volunteering than in the past. Can the Olympic legacies that arise from volunteering as a key social benefit of large mega-events. and Paralympic experience of volunteering and However, there is little hard evidence, in practice, to suggest that they are effectively the high-profile lauding of volunteers at both realised. Games, reverse this trend? It is estimated that 40 per cent of those who applied to the Games Maker programme The 70,000 Olympic and Paralympic were new to volunteering and were inspired to participate because of the scale and profile volunteers provided a crucial backbone for of the event. Once the Games afterglow has dimmed, will these recent converts take up the London Games and played a critical role ongoing or episodic roles helping out in their local communities? ow that the dust is settling on in determining its ultimate success, arguably What of London 2012’s encouragement to volunteer for those from socially London 2012’s Olympic and every bit as much as Usain Bolt, Michael disadvantaged backgrounds (commonly underrepresented in the volunteer statistics) as a N Paralympic Games, with the Phelps, Mo Farah, Sir Chris Hoy, Sally means of promoting positive inclusion outcomes? And what of the volunteering activities world’s eyes moving on from these Pearson and Aileen McGlynn (Strathclyde’s of the wider UK population who will bask in the reflective glory of the Games and positive spectacles, it is timely to assess the contribution own Paralympic medallist). media reports showcasing the heroics of Games Makers? Will this upsurge of support be made by the ‘Games Makers’ – the army of Whatever their motives for participating, the harnessed effectively across the country, bucking recent declines in volunteer participation? Olympic and Paralympic volunteers – and to roles undertaken by the Games Makers were While time will tell, the London organisers may likely have learned from various consider their potential to stimulate a spirit of pivotal to the success of London 2012. volunteer engagement models that are close at hand. volunteerism in and beyond London. Some people have questioned the The Manchester Event Volunteers (MEV) programme, which arose from the 2002 In Scotland, the question, naturally, leads dependability of volunteers in the context of Commonwealth Games, is an enduring legacy initiative that matches Mancunians with us to 2014 and the forthcoming Glasgow mega-events. Since they are unpaid, will they a variety of event volunteering opportunities. Many experienced MEV recruits doubtless Commonwealth Games and the Ryder Cup turn up for their shifts? An interesting and volunteered as Games Makers during the course of the Olympics and Paralympics and may at Gleneagles but, in a sense, it also raises paradoxical case arose in London concerning well reappear, together with those from London 2012, in Glasgow in 2014. the G4S security debacle, with worldwide As a further word of caution, Olympic volunteers often list their main motives for headlines greeting the company’s failure to volunteering as the opportunity for an ‘once-in-a-lifetime’ experience and the high-profile secure the required 10,000 casual (but, crucially) event buzz. These intangibles are difficult to replicate in other volunteer settings. paid security staff. By contrast at the time of its Did the Games inspire a generation?
launch in 2010, the Games Makers volunteer Games Maker programme versus the evils of at the 2006 Commonwealth Games in programme was substantially oversubscribed, outsourcing to a security company appears Melbourne, highlighted that these factors with a quarter of a million applicants. simplistic. Having accepted the absence of impacted on the experience of a minority One of the key questions that financial rewards, volunteers are by their of volunteers. Maybe this downside has should, but probably will not, be asked nature intrinsically motivated once they have yet to emerge from the London experience
Illustration by Jonathan Williams Jonathan by Illustration in the promised post-event review made a commitment. but points to an environment where Games of the G4S debacle is why, at a In terms of future lessons, surely organisers and volunteer programme 70,000 time of high unemployment, volunteers could readily fill some roles managers must be on their guard. paid employees could not be expected of the short-term employees of any With the collective efforts of the Games More than recruited in sufficient numbers security company, recruited largely without Makers behind them, the London 2012 70,000 volunteers at while four times as many expertise for or experience in the roles they organisers appear to have done themselves London 2012 volunteer workers applied were expected to fulfill. and their events proud in pulling off Games for unpaid roles than were Overall, however, the volunteering success for the volunteer programmes. The required? Maybe economists programmes of the 2012 Games dodged overarching message is one of volunteering as Games Makers were (which we are not) could explain the controversies that can arise as a result fun, volunteering as worthwhile. The jury will honoured with special this counter-intuitive outcome? of inadequate volunteer numbers, excessive be out for some time, however, as to whether limited edition stamp Attributing the situation to a volunteer turnover, role confusion or these lauded efforts will ‘inspire a generation’ contrast between the virtues of dissatisfaction with working conditions. Our to take up volunteering like never before, across management in-house of the previous work, which focused on volunteers social, community and sporting contexts.
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Rebecca Harwood Lincoln, country manager UK Will & Ireland/global travel retail manager at Polaroid Eyewear Strathclyders I agreed to be a Strathclyde Business Fellow as I was already informally doing projects with students for a number of years, make it big New and I saw becoming a member of the network as a formalisation of the connection that we in Texas? already had. I really enjoy doing the MBA projects and being a guest trathclyde Business School has network lecturer. It’s a real challenge, and getting the feedback afterwards S been selected to send a team builds on helps to confirm that it’s definitely worth getting involved. For the of students to participate in a business school my involvement means that they can offer real prestigious international competition run life case studies to the students, which makes their learning more by Neeley School of Business at Texas industry relevant and fun. For Polaroid Eyewear, membership is good for Christian University in April next year. our profile, and we get invited to events, where we can network The invitation-only Richards Barrentine he Strathclyde Business Fellow Individuals can now take valuable with academics and fellow business people. Values and Ventures Business Plan Network was launched by the Competition will run over two days – April T business school earlier this year ambassadorial roles for the School through 19-20 – and prize money is awarded to the to enhance its already strong the Strathclyde Business Fellow Network top three competing teams, with an additional connections with industry. The network is prize for the most innovative concept related an exclusive network of industry figures of the future upon graduation and develop MBA projects or the Strategic Consulting to energy independence being awarded for from a range of business backgrounds who the connections and skills gained while at in Practice class, for instance, where teams the first time in 2013. More than $30,000 work closely with Strathclyde Business Strathclyde Business School.” of MBA students address a strategic issue prize money is up for grabs. School. Working directly with business school provided by a client organisation. Business The competition began in 2011 The network aims to address issues such students allows Business Fellows to play a Fellows will also be invited to share their when, with the support of Nancy as how best to shape the next generation critical role in shaping the next generation of experience and expertise through guest Tartaglino Richards and Lisa Barrentine, of business leaders and how to connect business leaders, to ensure that they have the lectures to undergraduate and postgraduate Iain MacRitchie, Chairman and CEO, MCR Holdings the Neeley Entrepreneurship Center created industry and SBS strategically. It will give skills and experience to succeed in industry. classes, and by providing internships and I have travelled a reasonable amount around the world the Values and Ventures Business Plan students the opportunity to meet and Importantly, it also allows Business Fellows the placements for MBA students. and run a number of businesses with global operations and Competition to honour these successful network with senior executives from some opportunity to address gaps and strategic issues ambitions. Throughout I have come in contact with business businesswomen’s belief in making money of Scotland’s top companies. within their own organisations, often at no schools and academics seeking to support our business while creating meaning. SBS dean Professor Susan Hart says: or very little cost to the organisation through planning and execution. Teams of students from institutions “There is no substitute for real world My view remains today as it was when I graduated from across the world, including New York experience. Our aim is to strengthen 17 Strathclyde: the university has fantastic potential and an University and Babson College, will devise our engagement with the wider business founding members excellent combination of world class talent balanced with the best for-profit social enterprise with a community by allowing businesses access to from a variety of pragmatism, and that drives it to engage with the business positive environmental impact. A team of our resources and providing them with the organisations launched community at grass roots level. I am keen to do anything I can undergraduates from the Hunter Centre for fresh approach that our pool of emerging the network. directly or indirectly to help fulfil its promise. Entrepreneurship will be sent on the trip business talent offers. Strathclyde can provide the inspiration, confidence and energy badly needed to pitch their business plan to a panel of “We hope that, by working directly with in our domestic economy as well as continue the export of Scottish and UK experts. Previous submissions include a leading industry figures, our students will educational excellence. sanitation solution for India’s slums and a be inspired to become the business leaders Links between industry and the university are essential, critical and an plan to employ homeless people and divert absolute indicator and determinant of the institution realising its potential. waste from landfills by deconstructing and There are differing motivations and perspectives in the business and academic recycling used mattresses. David Cochrane chief executive, Hospitality Industry worlds; however, the combination is, and can be, profound in energising Professor Susan Hart, Dean of Trust Scotland business and the business of learning. It is an effective way Strathclyde Business School, says: “Given I decided to get involved with the Strathclyde Business for each organisation to develop successful plans and build the the increasingly globalised nature of Fellow Network as I respect the teaching at Strathclyde and management motivation, commitment and resilience that any world class business it is incredibly important for our I wanted to make sure the school has a strong link with the organisation needs. students to have as much international hospitality and tourism sectors in Scotland. In getting involved, I see a personal benefit in continuing to get experience as possible. An initiative like this is very important as it creates links an academic perspective on my decision making, experiences and “Competing against other highly between industry and university and it will be even more business achievement. I hope in turn to help feedback and influence regarded international institutions is a great valuable with the regionalisation programme going on in higher university thinking, and most importantly help inspire students and opportunity for those students selected education. provide them with any insight and motivation that will allow them to to gain valuable insight into international The network will give me a direct link into the current realise their full potential. business, while showcasing the considerable educational teaching plans, plus hopefully providing students talent, innovation and skills of Strathclyde with some current case studies from our industry. Business School’s undergraduates.”
1012 13 Alumni news Alumni news Good games for Alastair smooth operation of the shooting Alastair Burke’s experience as and watching Peter Wilson win a Doing her bit for Glasgow a venue results manager at AN Unforgettable assignment for Swati Team GB gold in the men's double the Olympics have equipped The Olympics were a huge event this year and Strathclyde people were involved in many trap event, were highlights for me. It is Lynne’s dream job him well for a similar role at ways – from carrying out research, to paid and unpaid roles, as well as competing – and was a particular highlight seeing the the Commonwealth Games Strathclyde facilities were used for the football games. reaction on Peter Wilson’s face and Lynne McPhee is playing a key role in the Recent graduate Swati Bhaskar, who completed a Masters in Human Resource the amount of emotion that poured trathclyde Business School Management at Strathclyde Business School, had a voluntary human resources role. out of him was simply incredible.” city’s sporting and cultural life S graduate Alastair Burke knows “It was an amazing experience being part of such an event at each stage from being an However, the smooth running of all about pressure: he was interviewee to doing the interviewing. I worked as a selection event volunteer and was based the whole operation was not without responsible for ensuring that the first gold in Glasgow interviewing the games makers. I interviewed doctors who volunteered to provide challenges, as Alastair explains. “I medal of the London 2012 Olympic Games health care services and journalists for the press operation roles during the Olympics." was working with suppliers from ynne McPhee didn’t have to travel was to open the brand new Scotstoun Leisure went off without a hitch. around the world who demanded L far – in distance, at least – to get what Centre. As I think back now, I realise that this “The information I was responsible for the Olympics. Luckily, a friend from my infrastructure are captured, planned everything had to be perfect and we she calls “the best job in the world”. was really the start of Glasgow’s renaissance for was used by well over a billion people CSC days worked there already so I got in and implemented according to Olympic had to provide their requirements Less than half a mile from where she studied and as a major events city. If we hadn’t invested in around the world – we simply couldn't touch with them and found out about the and International Federation standards. within the budget of LOCOG. Working graduated, Lynne is now head of marketing for facilities like that at the time – many of which make a mistake,” he explains. different roles on offer. I sent my CV in and Alastair worked closely with venues and remotely with suppliers around the Glasgow Life, the umbrella organisation for all of were years ahead of their time – we would not Alastair, who gained a BA in was lucky enough to get the venue results logistics departments as well as external world posed a challenge in itself. It Glasgow’s sports centres, libraries, museums, art have won the Commonwealth Games. Marketing and MSc in Business and IT manager role that I applied for. organisations such as Omega and the was difficult to capture accurately galleries, youth activities, community activities, “Eighteen years on I am still in Glasgow. Systems at SBS, worked after graduation “The Olympics is the pinnacle of sport IOC. He was also responsible for ensuring their requirements for the venue major events and music. I’ve been promoted several times and I’m for a large IT outsourcing organisation, and to be involved in it in the city that I the software that managed the timing due to the distance and language After she completed her MSc in now the head of marketing for Glasgow Life. CSC, on their graduate scheme and have lived in for 10 years was a once in a and scoring of the shooting events was challenges and it wasn't until they Marketing at Strathclyde Business School, I have a team of around 35 staff and we have after a successful period of 18 months lifetime opportunity. To play a role in the properly tested and ready for use, and the actually arrived on the venue a month Lynne’s first job was as assistant business a huge remit but we get to work on amazing there moved on to an IT consultancy success of the Olympics was a fantastic results system was defect-free for both the or two before the Games that we development officer working in Motherwell projects. We recently opened the city’s new called Detica, working on a number of opportunity and just couldn't be turned Olympics and Paralympics. could confirm that everything had at a time when the steel industry was Emirates Arena, which is the most innovative large government contracts to improve down.” Alastair was delighted from a been interpreted correctly.” declining and economic development was arena in Europe. their efficiency and realise benefits. It Alastair was venue results manager professional viewpoint when the first gold With the Olympics receding into a major issue for the area. was while at Detica that Alastair heard for shooting, which meant he was medal in shooting was won problem-free the past, Alastair has a new challenge Marketing and sport came together The whole bid process London had won the Olympic bid. responsible for ensuring all requirements by China but his personal highlight was a on the horizon: the Commonwealth for the first time in a role with Cunningham was enthralling: the excitement of bidding, “I love sport and was keen to work and elements of the timing and scoring Team GB win: “Being responsible for the Games 2014, for which he started District Council. meeting people from all work in October. “My job was managing the marketing around the world and getting "At Glasgow 2014 I will be a for all of Glasgow’s sport and leisure facilities to travel and experience new people and new cultures. cluster venue results manager. This plus all the city’s parks. My first job in 1994 will be similar to my Olympic role but I am looking after more sports: “During my time at Glasgow Life I’ve in Glasgow I'll be responsible for also been lucky enough to work on three Athletics, Shooting, Table Tennis, major bids – the first for the Commonwealth Squash and Lawn Bowls. Without Games in 2014 which we won, the my Olympics experience, I know I second for the World Artistic Gymnastics wouldn't be able to do my role at Championships in 2015 which we also won the Commonwealth Games." against stiff competition from Orlando and Paris, and the current bid for the Youth Olympic Games in 2018 – but we won’t find out our fate until July 2013.” Lynne was head of marketing and also depute bid director for the Commonwealth Games Bid Team. She led the Back the Bid 28 campaign for public support for the bid, venues managed the programme of inward visits featured in when delegates from 70 Commonwealth the London countries visited the city in the summer of 2007 to assess the city’s suitability Olympics prior to the vote in November of that year, prepared all the material for the
14 15 Alumni news Corporate connections School boosts global reach final vote in Sri Lanka and project managed the Connections continue to grow bid team who attended this event. with new partnership “The whole bid process was enthralling: Sandy Wilson (pictured below), head of executive education at the excitement of bidding, meeting people from trathclyde Business School is extending its SBS’s Centre for Corporate Connections, reports on activities in all around the world and getting to travel and S international reach through a new partnership with 2012 and looks forward to the coming year experience new people and new cultures. The French business school SKEMA, designed to create bid team was a great group of people who all a new global power in business education. he Centre for Corporate programme, which has been shortlisted for worked exceptionally hard to win the bid. It was Building on Strathclyde’s existing reputation as a leading T Connections has enjoyed another a national HR award. Our work around an amazing time and a great achievement and international business school, the partnership will see the rewarding year in terms of preparation for the new business environment one of which I’m very proud.” institution’s nine business education centres from Singapore programme development and growth. created by the Retail Distribution Review Lynne worked on for six months after to Switzerland joined by SKEMA’s sites in China, India, Blending research-led, practitioner-oriented (RDR) continues and we will also be helping the Bid concluded to hand over to the new Morocco, Russia, Australia and the US to create a global teaching while maintaining focus on their managers prepare for the imminent organising company that was set up in 2008 to network of 15 campuses. facilitating transfer of executive education national pension changes and leverage take the organising of the games forward. Students from both institutions, numbering over 10,000 McLEAN JOINS back to the workplace has been well received Standard Life considerable strength in "In my role with Glasgow Life I’m still in total, will be given the opportunity to discover different THE CCC TEAM by our client organisations. these areas. very much involved with the Games in cultures and learn new languages, gaining experience of As an example, marketing professor Alan Weir Group continues its partnership with many aspects but my main role is to chair different regional business practices by working closely with Morven McLean joined the Centre Wilson led the ‘Luxury Brand Marketing’ SBS: the third cohort of the Business Leaders the Glasgow 2014 Audience Development their counterparts and studying at each other’s for Corporate Connections in June. class for MBA25, which involved delivering a programmes will begin next year and we have Group," she says. international centres. We want to She is responsible for directing four-day session in Venice partnered by Ca’ also been working with Senergy, world-leading "This group is very important as it looks to The business schools will be working create an the centre’s Engineering & Foscari. The participants engaged with top energy services company, teaching project alliance that develop audiences for 2014 which will benefit together to undertake joint research and share reaches every part Technology programmes, including branding experts including Leagas Delaney’s management in Norway and Kuala Lumpur the Games in the short term – to fill seats resources, with leading academics from both of both institutions, Babcock Academy, Weir Business CEO Margaret Johnson, who developed where they have operations. – but it will also help us in our objective of institutions encouraged to move between sites drawing on our Management Programme and Patek Phillipe’s recent campaign, Robert We have a long and positive relationship combined knowledge getting more people involved in a wide range to share knowledge with their international and strengths to international organisations in the Polet, former CEO of Gucci, Manfredi Ricci, with Babcock, the UK’s leading engineering of sporting and cultural activities.” colleagues and develop links with global conduct research, energy, oil and gas sectors. CEO of Interbrand Milan and co-author of support service company and now FTSE “I was asked to join the Youth Olympics organisations. create connections A specialist in innovation and Meta-Luxury. In addition, company visits 100, delivering the Babcock Academy since and deliver world Games bid this year on a part-time basis and Professor Susan Hart, dean of Strathclyde class executive organisational development, she were conducted with top Italian luxury 2005. We are delighted to be launching the I currently devote three days a week to this as Business School, says: “We want to create education. is ideally suited to her new role at and premium brands including Ferrari and Babcock MBA programme which commences well as my Glasgow Life role. an alliance that reaches every part of both the Centre. Her specific expertise Rubelli. Participants then implemented their in September next year with 25 individuals "Life is very busy but again, it’s a once- institutions, drawing on our combined is in the areas of innovation learning through a ‘live case’ focused on the specifically identified as part of their long in-a-lifetime opportunity to be involved in an knowledge and strengths to conduct research, create strategy, entrepreneurship, service development of a new super-premium spirit term succession planning. This will be Olympics Bid and you learn so much, I’ve connections and deliver world class executive education. innovation, creative teams, and brand for William Grant & Sons. delivered in a modular format at Strathclyde been incredibly lucky to have this opportunity “SKEMA’s international presence will complement our leadership development. Whether Our Executive Masters in Hospitality Business School and other locations to suit and that’s why I’m with Glasgow Life after existing network of nine centres worldwide and continue working with young entrepreneurs, and Tourism Leadership sees the second Babcock. nearly 20 years. Where else would you get to develop our reputation as a leading global provider senior managers, or frontline staff, cohort begin this January, with those on opportunities like this?” of executive education and producer of the international Morven’s approach is about driving the programme including sponsored places Working on securing events such as the business leaders of the future.” value from new ideas. from Hilton, Marriott, Swissotel and a Commonwealth Games for a city undoubtedly The collaboration will draw upon the French tradition As an educator and consultant, place joint sponsored by VisitScotland and involves hard work, commitment and a of ‘les grandes écoles’ to deliver integrated executive MSc she has previously worked Scottish Enterprise. Current participants determination to succeed, but Lynne is programmes supported by co-ordinated international student with a wide range of business will be travelling to our partner institutions, adamant all the hard work is worth it. recruitment. schools including Duke Corporate Cornell and Lausanne, in January and March “Glasgow’s main strengths are its portfolio Professor Alice Guilhon, dean of SKEMA, says: “As a Education, Warwick Business respectively to complete those sections of the of venues that already exist and its ability newly formed business school we want to build on our School, Cass, UCL, L'École programme. to manage large projects and events. This reputation to prove we are a new force in Europe with nationale des ponts et chausses, Laurence Geller, CEO of Strategic Hotels is what some cities struggle to deliver but in an international reach. and with client organisations & Resorts, and who has more than 45 years Glasgow this is not a concern as we are so far “Working closely with Strathclyde Business School in the UK and internationally of experience in the hospitality industry, has advanced,” says Lynne. we have endeavoured to develop a strong and dynamic (Europe, USA, UAE, Asia, CIS). taken over as chairman of the International “We are very keen that the benefits partnership that goes beyond simple exchanges, providing Examples of recent projects Leadership School board, which has of hosting these major events are for the our students with a truly global experience that will change include supporting Network worked with Strathclyde Business School people of Glasgow and Scotland and we their perspectives and give them real knowledge of different Rail over a period of 18 months to identify and prioritise leadership have attempted to design the bids so that the international business cultures.” to develop its new Innovation education needs in the hospitality and majority of the venues accrue to the people. Programme Centre, and delivering tourism industry and encourage wider “Ultimately, if we significantly increase entrepreneurship programmes leadership development within the the number of people who are actively for senior managers of high industry. involved in cultural and sporting activities growth SMEs in Kazakhstan with Our partnership with Standard then it will all have been worthwhile.” Nazarbayev University/Duke and in Life continues to grow – there has London with UCL/Goldman Sachs. been an extension of the Emerging Leaders Development Support
16 17 Profile Profile
“In the future, having a good understanding of both finance and marketing can only be of benefit to me. All top sports stars are brands. Companies pay for their services in order to help Formula for success promote their products. With my degree, I will be better equipped to manage my career and entice companies to invest in me.” Motorsport can provide a Last year, David was selected for the University of fast-track learning experience David’s own Strathclyde’s Elite Athlete Sports Bursary programme, which provides both financial and non-financial support. for students like Katrina Pye “The bursary allows me to cover the cost of my pre-race simulator sessions held at the iZone Driver Performance Centre ngineering and business school students have for the past at Silverstone,” he says. E two years been working together as part of the University fast show “The Motor Sports Association – the UK governing body of of Strathclyde Motorsport (USM) team to design, build, David Wagner is a young man in a hurry who is aiming to motorsport – also supports me. In 2010 I was enrolled into their market and race a single-seat bike-engined racing car. This is part MSA Academy to participate in their Advanced Apprenticeship in of the global Formula Student initiative, a series of international make a name for himself in business and motor racing Sport and Excellence programme held at Loughborough College competitions focused on developing engineering talent in a practical, tudying marketing and finance may from karting and decided to move into racing cars. and the Porsche Human Performance Centre at Silverstone. On competitive high-octane environment. not seem to tie in with the pursuit I entered the Formula Renault BARC Winter Series this course, I received my own driver coach, nutritionist and sports USM technical director Roy Yuile says: “2012 saw the S of becoming Formula One World in 2010 and, despite a lack of testing due to a limited psychologist, who I worked with to help improve my preparation introduction of a new commercial director role to our senior Champion, but it's all part of David budget, I took four podiums in six races and won the for competition.” management structure. Wagner's master plan. final race of the year, allowing me to finish as vice- David has to work with the University’s Elite Athletes department “Our USM13 commercial director, Katrina Pye, got involved as a Now in his second year at Strathclyde Business champion overall. to plan exam and coursework deadline dates and once he has this result of this integration project and now forms an important part of School, David also finds the time to take part in the "In 2011, I competed in the Formula Renault information, he can prepare his training schedules for the year. the team, handling a wide variety of tasks and projects and bringing competitive sport of motor racing. His love of racing BARC Championship and finished the year with a best “As long as I stay organised I am able to devote enough fresh perspective to a team drawn solely from the Engineering dates back to when he was a toddler and he was finish of fourth place at the final round at Silverstone.” time to both my racing and university commitments. It can be Faculty.” bought a quad bike by his dad, Chris Wagner who, In 2012, he again competed in the Formula challenging at times, especially when plans change at the last Katrina, who is studying HR, Hospitality and at the time, was a regular competitor in the Scottish Renault BARC Championship and finished in fourth minute but everyone around me is extremely supportive and helps Tourism Management, says: “I’m very proud Rally Championship. position. He has had four podiums, including winning me sort out any problems.” to be part of such a successful formula When he turned five, David started karting for the Donington Park race in August. Staying race-fit is another demand on David’s time and he student team. It brings together a variety fun at his local circuit, and by the time he was 11 he The 19-year-old has to put in hours of study and trains five times a week for two hours, focusing mainly on cardio of students with an even wider variety of decided to start racing. In 2005, his first full year of classwork for SBS, on top of hours of training for his and strength endurance exercise. skills and personalities. competition, he won both the Scottish and National racing, as well as working hard to secure sponsorship and “Through competing at a high level in sport, I have gained “I’ve been involved in the team for Championships, which led to his selection for the help from different sources to help him pursue his dream. confidence, determination and the understanding of how tough life can the past two years and have had a great Did you know? Scottish kart team to compete in the International “I’ve had the support of friends, family, local be,” says David. “When I have a bad race, I’m always able to bounce deal of support from older and inspiring Championship against England and Wales – with the back and this ability will stand me in good stead in the future." The Formula Renault businesses and my sports bursary from Strathclyde, members to help me settle in. Last year I result that Scotland won, the first time that England David definitely epitomises a positive attitude, and that applies BARC championship which has allowed me to get to where I am now. focused on gaining sponsorship for the team. had been beaten in eight years. to the future as well: “My target is to become Formula 1 World is the UK's most However, next year my aim is to compete in Europe, Without this backing it would be impossible for "All the current Formula 1 drivers, including Champion and I’m absolutely determined to achieve this.” popular junior which is a huge cost. I’ve spent all summer working the team to operate. Lewis Hamilton and Jenson Button, first started in kart To keep up to date with single-seater series hard to find businesses, organisations and individuals “This year I have a bigger role in the team, not only managing racing. Karting can be very tough but it teaches you a who are willing to support me.” David and his sporting sponsorship but also marketing and events management for the team. lot about race craft," explains David. This is where David’s studies come in useful: “It’s successes, go to www. A big part of the competitions we take part in is based on a successful By 2010, after taking a year out to focus on important to provide an incentive for businesses to join davidwagner.co.uk business plan where business students especially offer a different his Higher studies and get the results needed to be me on my racing career. This includes marketing their perspective to solving problems. I’m really looking forward to the accepted by Strathclyde, David moved from karting company and entertaining them and their guests in challenges this year will bring. to racing cars. "I felt I'd learned all that was necessary VIP Hospitality. “After I graduate I aspire to work within the Formula 1 circuit, either for a team or a track, so the valuable knowledge and experience I am constantly gaining will have a knock-on effect in my career. I also really enjoy the social aspect of the team, meeting students I wouldn't usually meet on campus and offering opportunities that I wouldn't usually come across in my degree programme: for example helping build parts of the car." This year the team was successful in the UK and Germany competitions. USM placed 20th overall out of 117 competitors at the Formula Student UK competition at Silverstone in July, the 3rd top British team, with results including 7th in Cost and Sustainability and 12th in Engineering Design. This was a fantastic result, given the challenges faced by the team this year including a six-week delay and enforced relocation due to the James Weir fire, and was bettered only by their performance at Formula Student Germany in August.
18 19 focus
HARNESSING THE ECONOMIC power of sustainable energy Fraser of Allander researchers carry out an in-depth study into the economics of wind power
uperGen Wind is one of the Fraser Energy-economy-environment analysis S of Allander Institute's Department is applied at different scales, and the city is of Economics projects. Funded forming the focus of a rapidly growing research by the Engineering and Physical Sciences theme within the Department of Economics. Research Council (EPSRC), the team is Given the continuing growth of global exploring the micro- and macroeconomics of urban populations, the creation of smart offshore wind development in the UK. sustainable cities is seen as crucial to tackling carbon energy strategies and tackle the Successful deployment of offshore wind on global warming. Building on the successful Europe 2020 energy targets for improved a very substantial scale is likely to be central to development of the Sustainable Glasgow energy efficiency, growth of renewable energy attaining the UK’s commitment to an 80 per strategy (www.sustainableglasgow.org.uk) and carbon emissions reduction. cent reduction in carbon emissions by 2050. Richard Bellingham, deputy director of the The project will draw on the partner cities’ One of the EU projects, BioMara, focuses on Fraser of Allander Institute, is to become experience and expertise to create a coherent the economics of generating fuel from marine European co-ordinator for a major new FP7 and easy-to-use model for energy planning algae (including seaweed), an option that offers research programme on sustainable city that will be adopted in multiple cities to the promise of avoiding the direct competition planning and implementation. STEP UP is a deliver faster and greater social, economic and with food crops that has been a controversial €3.7 million programme involving the cities of environmental benefits. The initiative will also issue for some other biofuels. Glasgow, Gothenburg, Riga, and Ghent – as develop a new Masters programme in Smart The analysis has involved the development well as research and commercial partners in Sustainable City strategy development and of new multi-sectoral economic models for each city (www.stepupsmartcities.eu). Industrial implementation to be taught by Strathclyde Northern Ireland and the Western Isles of and research partners in each of the cities and other universities across the world. Scotland. Within ClimateXChange, the (including Scottish Power in Glasgow) will work Heat has often been a neglected area Scottish government’s Centre of Expertise together to significantly enhance their low of energy policy in the UK. To help tackle on Climate Change, the team is assisting the this Richard is also working jointly with the assessment of Scottish energy and climate University of Edinburgh on the Heat and change policies, including the likely impact on the City project, funded by the UK Research these of constitutional change ranging from Councils’ Energy and Communities Programme. ‘devo plus’ and ‘devo max’ to independence. This four-year programme is examining the development of sustainable, low carbon heating in urban areas in Northern Europe. Under the current FP7 2013 Smart Cities and Communities call, there are new research funding opportunities and Fraser of Allander is working with academic colleagues, partners and cities across Europe to develop compelling research proposals.
4 80% £3.7m European cities are carbon reduction research programme taking part in STEP UP by 2050