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OUR WHY the flag we fly I n everything we do, we believe in the joy of a beginners mindset. In everything we do, we believe in "playful transcendence.” Curios? Scroll away. WE IMAGINED A JOY FILLED WORLD WHERE PEOPLE COULD REACH THEIR FULL CREATIVE POTENTIAL WHILE MAKING STORIES. SO WE DID IT. HOW & WHAT WE DO e use design & collaboration to empower the art of telling unique stories that resonate with humanity. this sets us apart OUR HOW W OUR “HOW” IS CALLED IMAGINOLOGY IMAGINOLOGY IS MADE UP of THREE COLLABORATIVE PILLARS DESIGN THINKING TOOL SET BEHAVIORS A simple, no-nonsense An ever-growing set of Ways of being that bring approach for delivering tools to spark new and out the best in each other human-centered stories useful ways of thinking every single day “Design thinking requires bridging the knowing-doing gap. “We create characters that audiences connect to and Getting out into the world to be inspired by people, using deeply care for. Film and television have the ability to take prototyping to learn with our hands, creating stories to share people to places they’ve never been. Inside worlds cultures our ideas, joining forces with people from other disciplines.” and subcultures they are not familiar with.” – TIM BROWN – BRIAN GRAZER & RON HOWARD MEETS DESIGN THINKING • human-centered approach • efficient, speedy & agile • discipline agnostic • new & useful solutions with return on imagination our design peers • organizes around the work not the discipline pixar tesla • consciously redefines apple netflix creativity and its remit airbnb wa r by pa r k e r THIS IS WHAT OUR HOW LOOKS LIKE MASTER FACILITAITON CREATIVE CULTURE LEARNING & COLLAB PREFERENCES VISUAL THINKING PROJECT MANAGMENT RELEVANT PROVOCATION WHATelastic WE storytelling DO film w e focus on telling stories in with any instrument available. tv/streaming audio experiential IMPACT sony kaiser permanente imagineering hyperloop pixar disney studios television academy disney parks SO WHO IS THIS FOR? IMAGINE A WORLD where risk no longer holds us back. where we act on signals & changes from humanity with speed & relevancy. where your wildest dreams have a return on imagination. So how do we get there? GIANT TO SLAY the entertainment business has changed. and the business will continue to change at a faster rate than imaginable. “It's difficult to overstate the ““I really do believe you "Disruption out of right field is importance of speed in cannot eliminate risk in the not a fluke: It's going to business. With the pace at movie business. If you try to become t he norm, you which society progresses, eliminate risk, you will constantly have to reinvent c o m p a n i e s h a ve t o d o eliminate creativity, and if yourself.” whatever it takes to stay you eliminate creativity, you relevant.” will eliminate success . .” Adam Fridman Tom Rothman Peter Diamandis Founder, Mabbl President, Sony Chairman, Singularity University Inc. Deadline TED Talk We created Imaginology as a playground where we can dream up and make our own stories. This playground is also for you. We are provocateurs to guide your storytelling collaborations — for studios, writers, directors, actors, musicians, brands and others. design YOUR thinking collaboration COLLABORATION innovation leadership & creativity PLAYGROUND train innovation projects innovative stories projects imaginology treatments stories develop produce design sprints treatments brain scripts trusts experiences inspiration writers’ safari room YOUR JOURNEY First we unpack your challenge and create a protected space to dare greatly 91.4% EXPERIENCE RATING the big steps 1 2 3 UNPACK DEVELOP the DRAFT AN YOUR VISION PROPOSAL TOGETHER OCEAN’S 11 TEAM Issue, Context, Dialing in our adaptable We are magicians at Constraints, Success, approach to meet all of our building dynamic teams Stakeholders and Scope needs and constraints from our network and yours 6 5 4 DELIVER a STORY CURATE A DEVELOP, PRODUCE and or WORTH SHARING CALENDAR TRAIN with a TEAM That moment when Momentum, intentionality, An inspired journey using creativity, innovation and efficiency, and provocation Imaginology as a playground stories have walked the talk thrive here for mindful collaborations we ignite a tribe three filters: shared purpose, diversity, and ability to execute. KEY STAKEHOLDER Accountable CORE TEAM Responsible PROJECT TEAM Contributors ∞ SATELLITE TEAM Informator WE WILL USE OUR DESIGN APPROACH VISION EXPLORE DREAM MAKE DEFINE EMPATHIZE IDEATE IMPROVE IT’S MODULAR. EXPANDABLE & CONTRACTABLE D I M V I D V M D M I V ` NAVIGATING TWO MINDSETS EXPANSIVE — 20% of a project DREAMER R&D ARTIST •No Rules •Curious •Dreaming These two mindsets go together like OIL and WATER. The key is to NAVIGATE in and out of them together with intention and attention. •Strategic •Decisions •Logical DOER OPERATIONS SOLDIER REDUCTIVE — 80% of a project NAVIGATING TWO MINDSETS Vision Explore Dream Make EXPANSIVE EXPANSIVE EXPANSIVE REDUCTIVE Discuss what we could do Go out into the work and Dare to dream up several Make a tangible rather than just accepting look for inspiration in novel solutions that are prototype to show, and what we do. uncommon places. anchored in relevancy. poke strategic holes in. EXPANSIVE Test and learn to make solutions stronger. REDUCTIVE REDUCTIVE REDUCTIVE REDUCTIVE Establish the framework Distill our findings and Select a limited number Choosing the best ideas for the project, scope, marry consumer needs of high-quality to move forward based and clear success with our business. solutions for further on learnings. criteria. development. OUR TRIBE "AS LEADERS WE INSPIRE, co-founderchris chapman chris jones PROTECT, AND CONNECT OUR TRIBE AS WE PUSH chief imaginologist chief imaginologist head of playfulness head of transcendence BOUNDARIES IN STORY Chris is an artist, designer, and storyteller at his Chris has followed his curiosity and passion for TELLING TOGETHER” core. He spent 15 years at Disney as a stories as a journalist, attorney, and creative Designer, Innovation Catalyst, and Global director. Creativity & Innovation Director. Over his career, he’s collaborated on story with During his time at Disney, he partnered with the New York Times, ESPN, Vice, RVCA, as senior leadership to spearhead innovation, well as the Haitian, Ghanian, and South African collaboration, culture, and story initiatives in film, governments. television, theme parks, news, consumer products, operations, and marketing. His impact Chris began his career as a news anchor and on Disney franchises include; Cars, Tinker Bell, senior political reporter, covering the 2008 Mickey Mouse, Disney Parks, Marvel, Pirates of Iowa caucuses and general election. He earned the Carribean, and Alice in Wonderland. two Associated Press awards and two Emmy nominations for his reporting. He was a member He drives breakthrough projects with the of a reporting team that won an Edward R. cutting edge of leadership, facilitation, and Murrow Award for investigative reporting. design thinking – changing the game in how After the 2008 election, Chris attended law companies approach longstanding challenges school at Duke University, and he’s used this and challenging how stories can be told. education to tell stories at the intersection of Recently he's collaborated with C-Suite and politics and development. In 2011, he directed senior leadership at Hyperloop Technologies, and produced FORCED OUT, a short Kaiser Permanente, Disney Studios, Disney documentary about internally displaced persons Television, and Sony Pictures Entertainment. in Haiti after the 2010 earthquake. FOUNDERS co-foundertom basis nick murphy co-founderchris petescia cameron jones lead imaginologist lead imaginologist lead imaginologist imaginologist writer & director head of production experience architect strategy & impact developer Tom has worked as a writer/director alongside Nick is a passionate connector that leads and Chris is an experience mastermind. He co- The name of the game is strategic precision and some of the commercial industries most sought inspires people to unlock ideas, create or founded and served as Chief Experience execution. Whether he’s creating a well- after storytellers. strengthen strategies, and deliver results. At his Officer of Carrot Creative, which was acquired devised action plan, identifying connective core he is a storyteller with aspirations to deliver by VICE in 2013. He has directed campaigns in fashion, design, opportunities, or putting people in the right initiatives that create purposeful, unparalleled place and creating the freedom to succeed, and technology for companies such as IBM, experiences across the globe. Chris oversaw Carrot’s Design & UX Zappos, and Alvin Ailey American Dance departments and ensured the quality of digital resourceful problem solving is Cam’s calling Theater. At Deloitte, he partnered with global client and experiences for leading brands. He led work card. account teams to accelerate them through key for—and continues to collaborate with—Rolex, Tom’s debut short film THE POET AND THE A former collegiate athlete, Cam has worked moments of disruption, uncertainty, and growth. Disney, and the New York Yankees. Chris with the U.S. Olympic Committee, the NBA, PLANT, starring Sarah Snook of HBO’s Using principles of design thinking and began his work as ____ for the DAVE SUCCESSION, was awarded a fiscal and Kornit Digital on strategic partnerships, behavioral economics, Nick facilitated executive MATTHEWS BAND. Chris was named to operations, and event management. He sponsorship by the Redford Center, received leaders sessions for dozens of leading Complex Magazine’s 50 Designers to Watch an honorable mention by Hollywood New combines business acumen with an optimistic, companies. for creating an award-winning and beloved creative perspective. Directors, and won Best of Fest at the Hudson culture at Carrot. Valley Film Festival. In Deloitte’s Technology Consulting practice he Cam delivers impact through his adaptive style, drove people, process, and technology Chris holds a patent for the "HUE HD and pursuit of magic: the unique stories that Tom has created over 500 pitch decks for top- solutions.

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