Private Sector Project for Women’s Health A Legacy of Partnership for Innovation and Change 2005–2012 ICGô`ª`dG á``ë`°ü`d ¢UÉ`î`dG ´É``£`≤`dG ´hô`°û`e Private Sector Project for Women’s Health The Private Sector Project for Women's Health in Jordan was a task order under the global USAID Private Sector Partnerships project (Indefinite Quantity Contract No. GP0-1-00-04-00007-00, Task Order #802), managed and implemented by Abt Associates Inc. with support from its US partners O'Hanlon Health Consulting and Banyan Global. The information provided in this report is not official U.S. government information and does not represent the views of USAID or the U.S. government. Private Sector Project for Women's Health A Legacy of Partnership for Innovation and Change 2005-2012 CONTENTS 1. Building Partnerships to Improve Women’s Health: Project Overview ............................................................................................................................. 5 1.1 Women’s Health and Services in Jordan ............................................................................................................................................................................................................. 5 1.2 Private Sector Project for Women’s Health (PSP) in Jordan ........................................................................................................................................................... 5 1.3 An Integrated Strategy with Many Partners .................................................................................................................................................................................................... 6 1.4 PSP-Jordan’s Results ............................................................................................................................................................................................................................................................ 9 2. Community Outreach: ................................................................................................................................................................................................................................................................. 11 1.2 Encouraging Women to Take Action for Family Planning and against Breast Cancer ........................................................................................ 11 2.2 A Typical Home Visit: Cornerstone of Behavior Change ................................................................................................................................................................... 12 2.3 Public and Private Network for Referrals ............................................................................................................................................................................................................ 12 2.4 Results: Community Outreach Really Does Work! .................................................................................................................................................................................. 13 2.5 Lessons Learned in Outreach ........................................................................................................................................................................................................................................ 15 2.6 Lasting Change through Community Outreach ......................................................................................................................................................................................... 16 3. Enhancing Quality of Private Provider Services: The EQUIPP Approach and Other Quality Improvement Strategies .... 17 3.1 Why It Is Important to Work with Private Providers ................................................................................................................................................................................. 17 3.2 PSP-Jordan’s Innovative Approach for Improving Private Provider Quality .................................................................................................................. 18 3.3 Evidence of Positive Change in Private Providers’ Service Quality ........................................................................................................................................ 22 3.4 Lessons Learned in Changing Private Providers’ Practice ............................................................................................................................................................. 24 4. Breast Cancer: Promoting Early Detection to Save Woman’s Lives ................................................................................................................................... 27 4.1 Partnerships to Tackle a Leading Killer of Women ................................................................................................................................................................................... 27 4.2 PSP-Jordan’s Novel (Integrated) Approach through the Private Sector ......................................................................................................................... 28 4.3 Success: Breast Cancer on Women’s Health Agenda in Jordan .............................................................................................................................................. 33 4.4 PSP-Jordan offers general lessons for a successful partnership in addressing a range of health issues .................................. 24 4.5 Leaving a Legacy on Fighting Breast Cancer .............................................................................................................................................................................................. 35 5. Gender-Based Violence as a Women’s Health Issue: ............................................................................................................................................................................. 36 5.1 Breaking the Silence on Violence against Women (VAW) in Jordan ..................................................................................................................................... 36 5.2 Partners Addressing VAW as a Women’s Health Issue ..................................................................................................................................................................... 37 5.3 VAW’s Impact at Different Levels ............................................................................................................................................................................................................................... 41 5.4 Lessons Learned in Addressing VAW as a Health Issue ................................................................................................................................................................. 42 5.5 Lasting Change in Lives ....................................................................................................................................................................................................................................................... 42 6. Partnerships Improving Women’s Health: ............................................................................................................................................................................................................ 43 6.1 Future Directions .......................................................................................................................................................................................................................................................................... 43 6.2 Legacy of Change through Innovations ............................................................................................................................................................................................................. 45 1 and administrative capacities, and their strenuous efforts reflect on the success of the project. They have contributed long hours toward achieving results, frequently working in the evenings and on weekends, particularly in the case of training activity and other events for which private medical professionals could only make such time available. It is our fortune that we have been able to retain PSP staff entirely for the USAID In Appreciation: Strengthening Family Planning project, which in large part has assumed the mantle of PSP and which must continue to achieve traction against the objective of increasing the practice of modern family It has indeed been my privilege to lead planning in Jordan. PSP has also relied the USAID Private Sector Project for on a phalanx of local and international Women’s Health in its final one-and-a- consultants to support its work. These half years of implementation. Conceding consultants worked with us as team my status as a relative “latecomer”, I members and we are indeed grateful for must acknowledge the contributions their contributions. of my predecessors as project chief of party (COP), firstly, Dr. Rita Leavell, who We stress in this final report for PSP that directed the project from late 2005 to the project has been all about partnership. 2010, and to whose leadership we can Abt Associates was the steward of this attribute much of the project’s success. project, and it acted with the support Dr. Michael Bernhardt who directed the of PSP international partners such