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155507 NWPR 2016 Annual Report MUR All E.Indd ANNUAL REPORT TO CONTRIBUTORS FY2016 NORTHWEST PUBLIC RADIO nwpr.org Content Year in Review CONTACT US Management ..................................................................................1 - 3 This report showcases what you made happen for the many people Engineering, Financials Listener & Member Services you served with your charitable donations to Northwest Public Radio. 800-842-8991 It also showcases what listeners got out of it: information, Expanding Reach ...........................................................................4 - 7 [email protected] companionship, connections to other people and Coverage, Listenership, New Signal in SW Washington, Community places, inspiration, joy, lifted spirits, insights. Connection, Digital, Outreach, Latino USA in Yakima Business Office 509-335-6500 Broadening Minds .......................................................................8 - 11 This report summarizes how these aspirational, inspirational results were Inland Folk, Garrison Keillor, New Programs, Hellos and Goodbyes, achieved and the practical ways your money was put to use. Equipment, Mailing Address Regional News, Online Exclusives, Podcast, Awards technology, people, finances, programs: attention to these on-the- Northwest Public Radio ground realities keep providing you and Northwesterners with quality, Preparing the Next Generation .................................................12 - 13 The Edward R. Murrow affordable public radio every day. The Next Generation of Listeners, The Next Generation of Broadcasters College of Communication Washington State University Thank you for taking care of 150,000-plus listeners throughout the great Making it Happen ......................................................................14 - 21 PO Box 642530 Charitable IRA Rollovers, New Member Initiatives, Membership, Northwest. Pullman, WA 99164-2530 Sustainers, Legacy Associates, Broadcasters Circle, Leadership Circle, Partners, Business & Community Partners 2016 ANNUAL REPORT For more information about this Our Stories .................................................................................22 - 23 Marvin Marcelo, General Manager report, contact Major Gifts Officer Sandi Billings at Editor: Sandi Billings | Design Director: Corey Wilder [email protected]. Designer: Jeffry E. Hipp | Project Coordinator: Chris Falgiani Contributors: Kerry Swanson, Marvin Marcelo, Jeffery Snell, Denise Blacker, Sueann Ramella, Don Eckis, Sarah McDaniel, Gillian Coldsnow, Jessie Jacobs, Jennifer Thompson, ©2017 Northwest Public Radio. Adele Little Caemmerer, Monica Miller, Mary Ann Brookhart, Lyndon Daucan, Patti Nagle, A community service of The Edward R. Kerry Swanson, Station Manager David Willis, Naomi Strom-Avila, Brian and Monique Force, Cricket Cordova, Kymberly Dahl, Murrow College of Communication at Hannah Whisenant, Sue Sheppard, Marie Glynn. Washington State University. NORTHWEST PUBLIC RADIO | NWPR.ORG 04/17 155507 FY 20152016 ANNUAL REPORT | 1 Year In Review Engineering Financials By Jeffery Snell, Director of Engineering & Technology By Denise Blacker, Chief Financial Officer Few things in nature are as awe inspiring (and terrifying) as lightning. Through careful resource spending and steady growth in membership and Unfortunately, lightening is attracted to tall metallic objects, like radio towers. business support, Northwest Public Radio ended the year in a positive financial position. With careful financial stewardship, we continued investing in local We spend a lot of time and effort trying to protect NWPR’s towers and programming and making improvements in key services, including an upgrade electronic equipment from lightning strikes. But every so often one gets to the KWWS 89.7 signal that serves Walla Walla and the Tri-Cities and adding a through, as it did in June of this year to our KWSU AM tower. As you may new translator signal in the Longview/Kelso area. This year’s small surplus in know, an AM transmitter tower is fully charged from base to tip. The revenue over expenses allowed NWPR to set aside funds for unexpected iso-coupler allows us to connect other equipment onto the tower without it equipment replacement, or other urgent needs, in the coming years. being interfered with by the current in the tower itself. The lightning strike melted the iso-coupler and took KJEM off air until the iso-coupler could be replaced. So next time you are enjoying a good thunderstorm think of all the engineering that is involved in keeping your favorite radio stations on the air. g. Revenue 1% a. Listener Support ............................ $1,679,661 b. Corporate Support ........................... $611,701 19% 35% c. Foundations and Grants .................... $133,294 f. d. CPB Community Service Grant ......... $390,728 a. e. WSU General Appropriation ............. $980,138 f. WSU Donated Facilities ...................... $917,880 g. Other Income ..................................... $33,950 21% $4,747,352 e. 13% 8% b. 3% d. c. KWSU AM tower iso-coupler 2% m. Expense 17% h. Programming and Production ....... $1,754,894 l. i. Broadcast and Engineering ................ $601,626 37% j. WSU Donated Facilities ...................... $917,880 h. 11% k. Administration .................................. $531,115 k. l. Development and Marketing ............. $797,252 m. Depreciation ..................................... $79,495 $4,682,262 20% 13% j. i. A bolt of lightning appears to reach the ground in Moscow, Idaho. Credit: Jenni Chaffin. NORTHWEST PUBLIC RADIO | NWPR.ORG FY 2016 ANNUAL REPORT | 3 New Signal One new signal was added in FY 2016: In early March NWPR added a translator on Green Mountain in southwestern Washington in order to extend the NPR News service on 97.3 to the Longview/Kelso area. This new signal serves approximately EXPANDING 66,000 people. More Coverage Broadcast Chief Engineer Don Eckis installing antenna for new Longview/Kelso translator. Credit: Martin Gibbs/NWPR Expanding reach to serve as many people as possible: that’s good for people who want access to public radio and that’s good for donors. It allows your contributions, combined with others’, to go further. It’s all about economies of scale: when we reach more people, more donate, increasing revenue, while cost of operation rise to a lesser proportion. Reach Vancouver 104.7 Penticton 99.7 Community 5 Gigi Yellen interviewed soloists after Whatcom Symphony KNWP 90.1 Bellingham 395 95 2 KZAZ 91.7 KQWS 90.1 Orchestra’s first Harmony from Discord performance, a multi- Victoria Mount Vernon KHNW 88.3 Omak year series that showcases works composed in the face Oak Harbor Okanogan 97 5 KNWR 90.7 Port Angeles 2 of oppression. KMWS 89.7 395 95 Forks 91.3 Chelan 91.1 Everett 2 2 90.3 R-L: NWPR’s Gigi Yellen with guest solists Susan Gulkis Assadi (viola), Jessica 2 Spokane Coeur d’Alene KNWU 91.5 Leavenworth 93.1 90 Choe (piano), and Zart Dombourina-Eby (flute).Credit: Sandi Billings/NWPR 101 Seattle Bellevue 2 KWSU 1250AM 90 Bremerton Cashmere KLWS 91.5 89.9 101 Wenatchee Ephrata KRFA 91.7 Tacoma 90 97 Quincy 90 Moses Lake 90 93.3 95 5 Ellensburg KJEM 89.9 Aberdeen Olympia 395 KYVT 88.5 Othello Colfax 12 82 195 Centralia 102.3 KVTI 90.9 Pullman Moscow 95 Digital 12 Yakima 12 Orofino KSWS 88.9 5 395 Lewiston Beyond broadcasting, NWPR focused expanding reach through the web and social Richland 12 Pasco 95 Kamiah Kelso KNWY 90.3 Kennewick media—and even produced its first podcast series. Some people consume news and Longview Walla Walla Cottonwood 82 30 90.5 730 97 91.3 entertainment exclusively, or nearly exclusively, via these sources. To be sure NWPR KNWV 90.5 26 97.5 Goldendale Grangeville 84 102.7 Vancouver 84 84 100.9 is there when, and where, listeners are, we began posting breaking local news Portland KFAE 89.1 KWWS 89.7 about wildfires on Facebook and Twitter, generating web exclusive stories, and 197 101 Joseph/Enterprise KNWO 90.1 26 395 95 using social media to distribute broadcast pieces beyond the traditional use of 97 84 5 radio waves. NPR & Translator News Approximate Signal Coverage NPR News Classical Music NPR Jazz Translator Classical Music © Northwest Public Radio Kelsie Smith (left), a key member of the NWPR digital media team with Sueann Ramella (right) and Max Bartlett (not pictured). Credit: Courtesy Kelsie Smith. Weekly Listeners FY08-16 180,000 Outreach 160,000 Listenership Students at Yakima’s Eisenhower High School 140,000 Listenership rose drastically from 2008–2013, attended Maria Hinojosa’s presentation. As 120,000 thanks largely to new signals added into the active attendees, they asked questions and 100,000 Northwest Public Radio network. Since 2013, shared their thoughts, then kindly wrote to FY16 80,000 FY15 FY14 expansion has slowed (due to limited opportunities Northwest Public Radio with their insights. FY13 FY12 FY11 60,000 FY10 FY09 for new signals) and likewise listenership growth FY08 Notes from Yakima’s Eisenhower 40,000 has leveled out. High School students 20,000 0 NORTHWEST PUBLIC RADIO | NWPR.ORG FY 2016 ANNUAL REPORT | 5 Expanding Reach NPR’s Maria Hinojosa and Latino USA Maria Building on NWPR’s Yakima-based, bilingual reporting funded in large part by the Yakima Valley Community Foundation, we teamed up with Maria Hinojosa of Latino USA to co-produce an episode of her national show and gather with community members. Hinojosa and NWPR’s Rowan Moore Gerety traveled the Yakima Valley for nearly a week, gathering material for an episode of Latino USA on the cultural contact zone between Hispanics and
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