University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) 2015 Film Marketing and the Creation of the Hollywood Blockbuster Colton J. Herrington University of Mississippi. Sally McDonnell Barksdale Honors College Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Part of the Public Relations and Advertising Commons Recommended Citation Herrington, Colton J., "Film Marketing and the Creation of the Hollywood Blockbuster" (2015). Honors Theses. 219. https://egrove.olemiss.edu/hon_thesis/219 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact
[email protected]. FILM MARKETING & THE CREATION OF THE HOLLYWOOD BLOCKBUSTER by Colton Jordan Herrington A thesis submitted to the faculty of the University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College. Oxford 2015 Approved by _____________________________________________ Advisor: Dr. James Lumpp _____________________________________________ Reader: Professor Scott Fiene _____________________________________________ Reader: Dr. Victoria Bush © 2015 Colton Jordan Herrington ALL RIGHTS RESERVED ii This thesis is dedicated to my favorite fellow cinephile - my brother and best friend Brock. iii ACKNOWLEDGEMENTS I want to thank both Dr. James Lumpp for his constant guidance, advice, and insight and my family for their unwavering love, support, and encouragement. iv ABSTRACT COLTON JORDAN HERRINGTION – Film Marketing and American Cinema: The Creation of the Hollywood Blockbuster The purpose of this study is to trace the Hollywood blockbuster from its roots, gain insight into how Steven Spielberg’s Jaws and George Lucas’ Star Wars ushered in the “Blockbuster Era”, and explore how the blockbuster has evolved throughout the subsequent decades into its current state.