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(Sponsored content) Thursday, August 29, 2019 | The Japan Times | 7 A special feature produced by: Synergy Media Specialists Morocco © 123RF.COM/CARLOS EDGAR SOARES NETO © 123RF.COM/CARLOS f synergymediaspecialists www.synergymediaspecialists.com Momentum in Morocco AMDIE: Driving economic The gateway to Africa growth A member of the African he recently established Union, Morocco is today Agence Marocaine de working closely with orga- Developpement des In- nizations across the conti- Tvestissements et des Exporta- nent. Investors are referring tions/Moroccan Investment to Morocco as “the gateway and Export Development to Africa” as the country is Agency (AMDIE) is driving well-positioned to provide Morocco’s economic growth. companies with access to AMDIE is responsible for Africa’s 1.5 billion potential promoting Morocco as a consumers. foreign investment destina- The Moroccan economy is tion, supporting Moroccan also driving growth across exporters and assisting Mo- the region. Innovations in roccan companies investing technology and infrastruc- abroad. ture, political stability and Automotive products are currently Morocco’s No.1 export. © AMDIE nomic doorstep, Morocco is tant, stability is a must.” can economy and AMDIE is dition to private investment.” Regional opportunities success as a nation is based fast-becoming the best re- “Our political system re- committed to ensuring that “Japanese investment Moving forward, AMDIE on the country’s stability gional investment destina- mains stable in what has Japanese investment contin- banks and fund management plans to provide investors and the king’s vision. tion,” said Hicham Boudraa, been described as a turbu- ues to flow into Morocco. companies continue to visit with a better understanding “Our political stability and acting CEO of AMDIE. lent region of the world,” said “In the coming years we Morocco and we are confi- of Morocco by promoting our king’s long-term vision Boudraa. “The King of Mo- will focus on further devel- dent that these visits will lead the 12 regions of Morocco have empowered Morocco His Majesty the King, Mohammed VI, King of Morocco © AMDIE The Japan connection The agency is the result of the government’s growth Japan recognizes Morocco’s the 2017 merger of Maroc strategy have enabled Mo- potential. While South Af- MOROCCO BY REGION CAPITAL Export, the Moroccan In- rocco to become a strong rica is home to the highest vestment and Development regional economy. With no number of Japanese compa- Tanger-Tetouan-Al Hoceima Tangier Agency (AMDI) and the Of- customs duties placed on nies of any African country, fice des Foires et Expositions Moroccan registered en- Morocco comes a close sec- Oriental Oujda de Casablanca/Casablanca terprises doing business in ond. Today the largest pri- Exhibition Centre (OFEC). neighboring countries, in- vate employer in Morocco is Fes-Meknes Fes Operating out of Morocco’s ternational businesses from a Japanese company. capital, Rabat, AMDIE is Europe, North America and “A strong value-offering is Rabat-Sale-Kenitra Rabat driven to fulfil its mission Japan are investing in Mo- required to attract Japanese Beni Mellal-Khenifra Beni Mellal of creating economic oppor- rocco. investors as they no longer tunities in Morocco and the “Intrinsically connected to simply relocate their busi- Casablanca-Settat Casablanca region. Africa and on Europe’s eco- nesses to reduce operating costs,” said Boudraa. “When Marrakech-Safi Marrakech considering a new market, sixgrowthdrivers Japanese investors need to Draa-Tafilalet Errachidia see the values that country’s Souss-Massa Agadir society holds dear in order AUTOMOTIVE PRODUCTS are currently Morocco’s for them to consider manag- Guelmim-Oued Noun Guelmim No. 1 export. ing and operating their busi- ness from there.” Laayoune-Sakia El Hamra Laayoune PHOSPHATES are the country’s second-largest export, “AMDIE showcases the val- Local companies and multinationals will play a role in the expansion of the Moroccan economy. © AMDIE with two-thirds of global reserves located in Morocco. ues which Moroccans hold Dakhla-Oued Ed-Dahab Dakhla dear to convince our Japanese TEXTILES are becoming a leading export commodity partners to select Morocco as rocco Mohammed VI is re- oping the country’s dynamic to tangible results,” Boudraa individually. The agency on its journey to becoming once again as companies in India and China relocate tex- a place to do business. Today sponsible for this and despite industries,” said Boudraa. said. “Japanese firms are will deliver tailored infor- a successful and vibrant tile and fabric production to Morocco. there is a dynamic relation- different governments hold- “For example, we will sup- interested in large energy mation on each region’s economy,” said Boudraa. ship between Morocco and ing power over the years, he port the automotive industry and infrastructure projects proximity to markets, trans- “We are looking for foreign THE PHARMACEUTICAL SECTOR is experiencing Japan in many areas and the has stayed true to his vision which is founded on a firm as they have the technical port and logistics, manpow- direct investment partners growth with many local companies and multinationals Japan-Morocco partnership for the future of Morocco.” ecosystem comprising indus- know-how required to bring er availably and associated and real growth-drivers who can contribute to the future expanding their activities in Morocco. is becoming even stronger.” trial parks such as the ones these projects online. Once a costs. The agency is working Future-ready industrial found in Kenitra and Tangier Japanese construction com- of our great country by ini- closely with the Japan Ex- growth in the north of the country. pany invests in Morocco, Continuing to create tiating projects to create AEROSPACE is Morocco’s best prospect industry with ternal Trade Organization, Local companies and mul- The burgeoning aerospace suppliers will follow and business momentum business momentum across diverse opportunities including supply inputs, finished Japan International Coop- tinationals will play a role in industry will also continue relationships can then blos- It is important investors Morocco.” aircraft, maintenance and airport infrastructure. The eration Agency and the Em- the expansion of the Moroc- to receive our support in ad- som.” recognize that Morocco’s www.amdie.gov.ma Moroccan government is placing great emphasis on de- bassy of Japan in Morocco veloping the country’s aerospace industry. The industry to promote the country’s is seeing annual double-digit growth and more than 120 competitive advantages. Mo- technology-driven aerospace manufacturing companies rocco’s minister of industry Intrinsically have been established. visits Japan every year to at- connected tend high-level meetings and AGRIBUSINESS promote important sectors to Africa and While investment is needed, this industry remains im- within the Moroccan econ- on Europe’s omy that are ripe for invest- portant for Morocco. economic ment. “It is estimated that by the middle of this centu- “We understand that the doorstep, ry, Africa will provide approximately 60 percent of Japanese analyze every deci- Morocco is fast- sion they make and that im- the world’s food needs,” said AMDIE Acting CEO becoming the Hicham Boudraa. “Agricultural development is a prior- portant decisions can take ity for Morocco as we have favorable weather, ideal soil time,” said Boudraa. “Once best regional a decision has been made, conditions, knowledge, technology and land availabil- investment Japanese executives stand by ity. While we currently sell raw produce to Europe and their decision and things can destination.” then purchase finished goods, there is huge potential for then move quickly. Economic transformation. If the production of finished goods can stability is a key consider- be moved to Africa, profits can be directed to businesses HICHAM BOUDRAA ation for Japanese investors; Acting CEO across the continent.” while factors such as logis- AMDIE © AMDIE tics and financing are impor- © AMDIE Tanger Med Port, the largest port on the Mediterranean and in Africa by capacity. PAGE: 7 8 | The Japan Times | Thursday, August 29, 2019 (Sponsored content) 1st Foreign Direct Investment destination in Africa Ernst & Young Survey, 2018 st 1 Country in Africa 1st Financial center in Africa 3rd Place to invest in Africa for infrastructure quality Global Financial Centres Rand Merchant Bank, 2018 WEF, 2018 Index, 2018 17th Country worldwide in 2nd Best country for Doing 3rd Top destination in the 2nd Worldwide liner/shipping connectivity Business in the MENA entire Arab World for FDI, Climate Change Performance UNCTAD, 2018 Region, 2019 FDI Intelligence, 2018 Index, 2019 MOROCCAN INVESTMENT AND EXPORT DEVELOPMENT AGENCY www.amdie.gov.ma PAGE: 8 (Sponsored content) Morocco www.synergymediaspecialists.com Morocco and Japan – Working together to drive economic growth he second day of The 40 percent of investment di- strengthening Japan-Morocco seventh Tokyo Interna- rected toward the country’s bilateral relations through of- tional Conference on automotive ecosystem. ficial development assistance TAfrican Development (TICAD “According to our recent sur- loans, grants and technical 7) is taking place today in Yo- veys conducted with Japanese assistance. Since 1974, JICA’s kohama. Led by the Japanese companies here in Morocco, Morocco Office has supported government and co-sponsored there are two factors attracting numerous projects across the by the United Nations,
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