Downtown Strategic Master Plan Greenville, South Carolina HR&A Advisors | Hawkins Partners | Thomas & Hutton | Walker Parking

May 2019

•• Step One - Understanding •• Step Two - Testing Ideas •• Step Three - Deciding

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Agenda •• Overview of Plan Components •• Key Economic Development Findings •• Strategic Initiatives •• Urban Design Focus Areas •• Next Steps

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Public and Stakeholder Meetings –– City Manager ,Department Heads and Staff –– Business Leaders –– Mayor, Council –– Sports and Entertainment Venues –– Steering Committee –– County Development Leaders –– Mixed-Use, Residential, Hotel Developers –– Affordable Housing Developers –– Parks, Trails and Greenways Advocates –– Merchants and Business Owners –– Planning Commission and Design Review Board –– Church Leaders –– Universities –– Neighborhood Resident Groups –– Manufacturers and Technology Partners –– Arts Community –– Public Transit Agency –– Downtown Owners Group –– City Parks and Events Organizers –– Public Open Houses –– Chamber of Commerce and ED Initiative Leaders –– Public Meetings –– Restaurateurs and Hospitality Providers

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DESIGN STUDIO DROP-INS November 6 and 7 | 5:00-7:00 PM Informal open houses to meet the consultants and discuss your ideas for the downtown area. Stop by on either date.

PRESENTATION OF DRAFT PLAN November 8 | 6:00-7:30 PM Doors open at 5:30 PM Presentation to start promptly at 6:00 PM Enjoy a presentation of the draft plan by the consultants.

ALL EVENTS TO BE HELD AT CLEMSON ONE 5TH FLOOR 1 NORTH MAIN STREET GREENVILLE, SC 29601 Convenient parking available in the Richardson or ONE City Plaza garages.

www.greenvillesc.gov/downtownplan

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA For more information, contact Mary Douglas Hirsch, Economic Development City of Greenville (864) 467-4403 [email protected] STAKEHOLDER FEEDBACK •• Positives ––Livability ––Walkability ––Fun Location ––Safe ––Green Spaces ––Arts and Culture ––Neighborhoods ––Local shops ––Trails

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA •• Improvements ––Affordability ––Density & Diversity ––Employment Opportunities ––Parking (Visitors and Employees) ––Bike Mobility ––Music and Entertainment ––Public Transportation ––Maintain Character

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA •• Stakeholder Concerns ––Affordable Housing close to downtown ––Limited Transportation Options ––Attracting Employers, Entrepreneurs into the downtown ––Parking ––Supporting Local Retail Tenants

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA •• Stakeholder Concerns ––Shift in Scale and Character ––Displacement of residents ––Uncertainty about development policy adjacent to the CBD ––Lack of definition about how the city wants to grow ––Increasing traffic congestion

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA •• Priorities ––Affordable Housing ––Transportation Options ––Attract Employment, Entrepreneurship ––Employee Parking ––Mix of Retail Tenants ––Keep Retail Rents Affordable ––Multi-modal Pathways

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA WHAT MAKES GREENVILLE SPECIAL Investment in Public Space

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Investment in Public Space - Regional Destinations

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Character & Authenticity

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Models for the Next Generation of City Building

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA RECOMMENDATIONS Strategic Moves •• Build an effective strategy to Recruit Employment uses Downtown •• Add a unique conference venue to anchor downtown hospitality sector •• Improve Pedestrian & Bike Connections throughout the Downtown to extend the brand of Greenville Living •• Build on Art, Music and Culture as a driver for downtown identity and attraction for talent •• Develop robust capacity to deliver affordable housing •• Add to the Toolkit - Develop a form-based zoning approach set by District Character

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA CLIENT LOGO HERE

GREENVILLE DOWNTOWN PLAN

ECONOMIC DEVELOPMENT FRAMEWORK MAY 2019

DRAFT Decades of public and private investment have shifted the development paradigm in Downtown Greenville.

• This plan is intended to set in motion specific initiatives and projects to shape Downtown’s growth over the next 5-10 years and beyond

• Downtown Greenville must build upon its strong foundation to:

• Compete for the next generation of creative businesses

• Sustain and enhance the market for Downtown retailers

• Address the dislocation of long-time residents and families

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 2 Downtown Greenville’s strong recent growth trajectory is projected to continue, with 4,600 to 6,000 new residents over the next ten years.

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 3 Young adult and empty nester populations are driving Downtown’s population growth, and this will likely continue.

Change in Population by Age, 2010-2016 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% 0-4 5-17 18-24 25-34 35-44 45-54 55-64 65-74 75+

Greater Downtown Area MSA

Source: ACS HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 4 Downtown Greenville has seen a major increase in residential deliveries in the past four years.

Multifamily Deliveries 1,400 1,200 1,000 Units 800 600 400 200 0

YTD 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Starting in 2014, multifamily development began to pick up in Downtown, adding around 2,060 units to the market in 4 years. Half of those units were added in 2017.

Source: CoStar HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 5 Many recent Downtown office buildings have struggled to fully lease up, and Citywide, less office space was occupied in 2018 than 2015.

Office Building Deliveries to Greenville Since 2013

ONE Greenville Phase II 2014 | 53% Vacancy | Class A

ONE Greenville Phase I 2015 | 0% Vacancy | Class A

Erwin Penland Building 2016 | 25% Vacancy | Class A

CU-ICAR – One Research Drive 2015 | 0% Vacancy | Class A

Source: CoStar HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 6 Downtown retail is increasingly characterized by national and regional chains.

Full-Service Chain Limited-Service Independent Snacks/Coffee/Juice Alc. Drinking Places

Downtown has a unique and thriving independent food and beverage scene.

New development has attracted more national or regional chains. These chains have higher credit-worthiness and can support higher rents and longer lease-terms.

The restaurant industry is struggling to find employees with good access to Downtown, with many restaurateurs expressing concern about parking and residential rents. Source: ReferenceUSA HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 7 The Downtown hotel market is healthy, reflected by its high occupancy rate despite the introduction of new room supply in recent years.

Average Daily Rate & Occupancy, Downtown $200 90% $180 ADR $160

80% Occupancy $140 $120 $100 70% $80 $60 60% $40 $20 $0 50% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 ADR Occupancy

Source: STR HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 8 A sustained focus on cultivating an appealing urban environment will enable Downtown to continue to attract significant development interest.

Residential Office 2,400-3,000 860K-1.2M units by 2028 SF by 2028

Retail Hotel 360K 700 rooms (4-5 hotels) SF by 2028 by 2028

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 9 The Downtown Master Plan is an opportunity to build on Greenville’s core strengths…

Strengths

Committed Residential & Quality of Life Stakeholders Hotel Market

Desirable amenities City Staff Highly successful new product Family-friendly Elected officials Regional & national visitor Private developers draw

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 10 …while also working to mitigate its key weaknesses.

Weaknesses

Housing Few Anchor Diversity of Affordability Institutions Entertainment

Falling affordable stock Few entitles large enough More variety in target Workforce implications to take risk and support audience and activities significant new office

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 11 Downtown has struggled to attract office-occupying jobs at the same pace as suburban locations in the region.

Office-Occupying Jobs Index 150 140 130 120 110 100 90 80

200120022003200420052006200720082009201020112012201320142015201620172018 Downtown City MSA

Source: EMSI HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 12 Reviving the economic engine of Downtown requires undertaking a coordinated set of initiatives.

Downtown Business Attraction Anchoring Hospitality Use Initiative

Affordable Housing Downtown Street Re- Strategies Development Strategy

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 13 Greenville should pursue a strategy that ties together its educational and entrepreneurial strengths.

Ideal anchors will be:

• Sufficiently large to build long- term confidence

• Valuable to “spin-off” firms that will benefit from being nearby

• A destination for residents, workers, and visitors

Creating this innovation platform Downtown will promote greater long-term stability, better access to a talented workforce, and interconnected entrepreneurialism.

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 14 Investing in a Downtown events center offers the opportunity to showcase Greenville and support Downtown retail and restaurants.

A Downtown events center can promote the continued success of tourism, enabling existing and pipeline hotels to maintain high occupancy rates.

Focusing on business travelers will enhance the City’s visibility with business leaders; talent recruiters report getting prospects to Greenville is essential to filling positions.

Increased visitation will help promote the success of existing retailers; specific retail policies and incentives can lend further support.

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 15 A variety of strategies to promote housing affordability will ensure Downtown is a place for families and seniors as it continues to evolve.

Require affordable component in all residential development when disposing of public land.

Consider investments in transportation that make it easier for low and moderate income workers to commute into Downtown.

Institute an affordable housing requirement for projects receiving City financial support, which could be accomplished by a fee-in-lieu.

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 16 The City can take control of arterial streets and implement complete street models that support high-quality mixed-use environments.

Moving arterial streets from State ownership to City control will have a positive impact on the long-term development trajectory of Downtown Greenville.

In the Buncombe Street Corridor, the City could implement traffic calming and streetscape improvements that enhance the development value of the area.

HR&A Advisors, Inc. DRAFT Greenville Downtown Plan | 17 CLIENT LOGO HERE

GREENVILLE DOWNTOWN PLAN

ECONOMIC DEVELOPMENT FRAMEWORK MAY 2019

DRAFT URBAN DESIGN FOCUS AREAS PROPOSED PROPOSED

West Newton Park Washington Park

Holy Temple Focus Areas Church Bethel Church of God

Post Office

1 2 www.greenvillesc.gov www.greenvillesc.gov

PROPOSED PROPOSED 5

Saint Mary’s School/Church

––Mobility Network 6 Greenville Water

Unity Park

––Unity Park Area and the West End Fleet Services District West

3 4 Department of www.greenvillesc.gov Garbage www.greenvillesc.gov

AJ Whittenberg Elementary St Anthony of Padua Tabernacle Baptist Catholic Church/School Church

Trailside ––Buncombe Corridor Kroc Center Senior Housing

Project Host

Second Presbyterian Church

121 Rhetto Condos

400 Rhett

STUDY AREA FLOOD ZONE ––East Downtown FLOOD WAYS 5 6 PORTRAIT EXISTING CONDITIONS 2000 200 600 ft N

UNITY PARK ––Augusta Street and South Downtown GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville

Proposed Character DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Pete Hollis Blvd

W Stone Ave W Stone Ave

Buncombe St E Stone Ave Stone & Rowley

N Main St Greenville Amtrak W Park Ave

Atwood St E Park Ave Upcountry History Museum NMcPherson Academy Park St Hughes Main Library Museum of Trinity Little Art Lutheran Theater St. George Greek Townes St W Washington St Children’s Orthodox Museum College St W Elford HolidaySt Inn Springwood Main Post Cemetery BB&T Parking Lot BB&T Tower Office Redevelopment Apartments

Home2 Suites Beattie Pl Butler Ave Buncombe E Elford St United N Church St Methodist Insignia Pl Beattie Pl

W North St Hyatt St Mary’s Regency Catholic Church Bon Secours Wellness Arena First E North St Beattie Pl W WashingtonPresbyterian St

Richardson St ALoft N Laurens Federal W Broad St N Main St Courthouse

N Brown St N Academy St E Coffee St N Spring St

E Washington St W McBee AveS Laurens Christ Church

N Irvine St Episcopal Kroc Tennis Center Springhill S Brown St Suites District West Rivers Edge River St Reedy River W Court St S Irvine St Fourth E McBee Ave Presbyterian A J Whittenberg Poinsett S Spring St Church Elementary School Corners N Church St Utility St W BroadCourtyard St E McBee Ave Marriott E Court St

Embassy Suites/ E McBee Ave Condos at Trailside The Salvation Army Ray & Riverplace 3 The Peace S Main St Hammond St Joan Kroc Corps Community Reedy River Center Center S Academy St AC Hotel E Broad St Springfield Baptist Riverplace Falls Park Dr Falls St Hyatt Place Camperdown Vivian St

Crook St S Academy St Payne St Murphy St Webster St Logan St 121 Rhett Condos Ellison on Broad

Ferguson St Life River St Falls St Wardlaw St Storage Calvin St Markley 400 Oneal St LINK Boggs St Place Rhett Apartments S Church St River at Main N Markley St Rhett St Grand Bohemian E Camperdown Way

Homewood Furman College Way S Main St University St The Greene Apartment SC Governor’s Gather Homes School for the Arts Pendleton St GVL Rock Quarry and Humanities Reedy River Fluor Field Augusta St Garden M West The Condos Children’s Theater Greenville County Vardry St Square

PRECEDENTCleveland St IMAGES

Greenville Senior High School BUNCOMBE STREET SECTIONS Sirrine Stadium

Pearl Ave

Augusta St

S Church St Anderson St Cleveland St

TRAIL

GREENWAY

SHARROW PROPOSED SHARROW EXISTING

BIKE ROUTE PROPOSED

BIKE ROUTE EXISTING

BIKE LANE PROPOSED BIKE LANE EXISTING PRECEDENT IMAGES 400 0 400 1200 ft N ImprovingMOBILITY DIAGRAM mobility DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / MAY 2019 / City of Greenville Pete Hollis Blvd

St Rutherford Wade Hampton Blvd

Buncombe St N Main St •• Improve Safety for Pedestrians and W Park Ave

Atwood St E Park Ave N Church St Bicyclists as the density increases N Academy St

E Stone Ave

W Washington St Townes St College St E Park Ave •• Transform Highways to Urban Streets W Elford St Beattie Pl Butler Ave E Elford St N Church St Insignia Pl Beattie Pl W North St

Beattie Pl I - 385 W Washington St E North St

Richardson St E North St

•• Prioritize Economic Value to Downtown N Laurens St W Broad St N Main St

N Brown St N Academy St E Coffee St N Spring St E Washington St

W McBee AveS Laurens St

N Irvine St

S Brown St River St

Reedy River W Court St S Irvine St E McBee Ave E Washington St

S Spring St •• Expand the Trail Network N Church St Utility St W Broad St E McBee Ave E Court St E McBee Ave

S Main St Hammond St Reedy River S Academy St E Broad St

Riverplace Falls St Falls Park Dr Vivian St

Crook St S Academy St Payne St Murphy St Webster St Logan St

Ferguson St Oneal St

Falls St Wardlaw St Calvin St River St Boggs St S Church St

N Markley St Rhett St E Camperdown Way

Furman College Way S Main St University St Pendleton St Augusta St Reedy River

Vardry St

Cleveland St

RichlandCreek

Pearl Ave

Augusta St

S Church St Anderson St Cleveland St

CENTRAL BUSINESS DISTRICT

EXISTING TRAIL

PROPOSED TRAIL

EXISTING GREENWAY

EXISTING BIKE LANE

PROPOSED BIKE LANE

EXISTING SHARROW

PROPOSED SHARROW EXISTING BIKE ROUTE

PROPOSED BIKE ROUTE

3000 300 900 ft N

BIKE & TRAIL NETWORK

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA South Main Unity Park/Southernside South Downtown

Church Street Academy Street

Richardson/Townes

Main Street Buncombe

East Downtown

North/College

Connecting Downtown Assets Suburban transitions to urban road Diets - One Way to Two way - On-street parking - protected Bike Lanes Connecting Downtown Assets Suburban transitions to urban Pete Hollis/Buncombe Suburban transitions to urban Pete Hollis/Buncombe Connecting Downtown Assets - bikes & Pedestrians Suburban transitions to urban George Washington Parkway/Washington street Suburban transitions to urban George Washington Parkway/washington street Stone Ave

Buncombe Street

Heritage Green

College Street

Unity Park North Street Academy Street

Richardson Street

Main Street

Connecting Downtown Assets First First Presbyterian Presbyterian

Aloft Aloft

Christ Church Christ Church Grace Church Grace Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

Poinsett Poinsett Corners Corners

City of City of Courtyard Courtyard Greenville Greenville Marriott Marriott © 2017 URBAN DESIGN ASSOCIATES URBAN © 2017 John W United John W United Methodist East Downtown Peace Center Methodist Peace Center Church Church

AC Hotel AC Hotel

Camperdown Camperdown

First •• Develop a complementary District to the Main Presbyterian

Aloft

Rose Society Rose Society Garden Garden Street Corridor Greenville Greenville County County Schools Schools

St Paul’s St Paul’s Anglican Anglican Church Church

Sue Simpson Sue Simpson Garden Garden

Greenville STUDY AREA Greenville Chamber of Chamber of STUDY AREA Commerce Commerce CITY ROAD PARKS COUNTY ROAD • TRAIL Cancer STATE ROAD Cancer • Enhance street activation on other streets— front Survivors Park Survivors Park TRAIL MARKERS PRIVATE ROAD

Grace Church Christ Church Episcopal Springhill Suits US District TRAILS & OPEN SPACE STREET OWNERSHIP doors and entries Courts

Canterbury Counseling Center

First First Brockman Park Presbyterian Presbyterian

Aloft Aloft Poinsett •• Leverage existing and proposed parking Corners City of Courtyard Greenville Marriott

Christ Church Grace Church Grace Church Christ Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling resources Center Center

John W United

Poinsett Poinsett Peace Center Methodist Corners Corners

Church City of City of Courtyard Greenville Courtyard Greenville Marriott Marriott

John W United John W United Peace Center Methodist Peace Center Methodist Church AC Hotel Church •• Add a new public space spine to link to Reedy AC Hotel AC Hotel Camperdown Camperdown Camperdown Creek, Falls Park, and South Downtown

Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s St Paul’s Anglican Anglican Church Church

Sue Simpson Sue Simpson Garden Garden

Greenville STUDY AREA Greenville Chamber of Chamber of Commerce VACANT Commerce INDUSTRIAL STUDY AREA INSTITUTIONAL Cancer Cancer FRONTAGE Survivors Park COMMERCIAL Survivors Park ACTIVE FRONTAGE OFFICE

Rose Society Garden COMMERCIAL DEVELOPMENT Greenville ACTIVE FRONTAGE County Schools

First First St Paul’s Presbyterian Presbyterian Anglican

Church Aloft Aloft

Sue Simpson Garden

Christ Church Grace Church Grace Church Christ Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

Greenville Poinsett Poinsett Chamber of Corners Corners

Commerce City of City of Courtyard Greenville Courtyard Greenville Marriott Marriott

John W United John W United Peace Center Methodist Peace Center Methodist Church Church Cancer Survivors Park AC Hotel AC Hotel

Camperdown Camperdown

5 WALKING RADIUS STUDY AREA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA EXISTING SINGLE FAMILY Rose Society Rose Society EXISTING MULTI-FAMILY Garden Garden Greenville Greenville County County EXISTING INSTITUTIONS Schools Schools

EXISTING COMMERCIAL St Paul’s St Paul’s Anglican Anglican Church Church EXISTING OFFICE Sue Simpson Sue Simpson Garden Garden EXISTING HOTEL

EXISTING INDUSTRIAL EXISTING STRUCTURED PARKING Greenville Greenville Chamber of Chamber of EXISTING PARKING LOT Commerce Commerce

PARKS & OPEN SPACE STUDY AREA STUDY AREA Cancer Cancer PARKING GARAGE Survivors Park SINGLE FAMILY Survivors Park VACANT PROPERTY PARKING LOT MULTI-FAMILY FLOOD ZONE FLOOD WAYS PARKING RESIDENTIAL DEVELOPMENT PORTRAIT 2000 200 600 ft N

EAST DOWNTOWN

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville East Downtown

•• Establish a precinct for Tech Sector recruitment •• Develop an anchor strategy to attract companies

First First Presbyterian Presbyterian

Aloft Aloft

Christ Church Christ Church Grace Church Grace Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

Poinsett Poinsett Corners Corners

City of City of Courtyard Courtyard Greenville Greenville Marriott Marriott © 2017 URBAN DESIGN ASSOCIATES URBAN © 2017 John W United John W United Methodist Peace Center Methodist Peace Center Church Church

AC Hotel AC Hotel

Camperdown Camperdown

First Presbyterian

Aloft

Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s St Paul’s Anglican Anglican Church Church

Sue Simpson Sue Simpson Garden Garden

Greenville STUDY AREA Greenville Chamber of Chamber of STUDY AREA Commerce Commerce CITY ROAD PARKS COUNTY ROAD TRAIL Cancer STATE ROAD Cancer Survivors Park Survivors Park TRAIL MARKERS PRIVATE ROAD

Grace Church Christ Church Episcopal Springhill Suits US District TRAILS & OPEN SPACE STREET OWNERSHIP Courts

Canterbury Counseling Center

First First Brockman Park Presbyterian Presbyterian

Aloft Aloft Poinsett Corners

City of Courtyard Greenville Marriott

Christ Church Grace Church Grace Church Christ Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

John W United

Poinsett Poinsett Peace Center Methodist Corners Corners

Church City of City of Courtyard Greenville Courtyard Greenville Marriott Marriott

John W United John W United Peace Center Methodist Peace Center Methodist Church AC Hotel Church

AC Hotel AC Hotel

Camperdown Camperdown Camperdown

Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s St Paul’s Anglican Anglican Church Church

Sue Simpson Sue Simpson Garden Garden

Rose Society Garden COMMERCIAL DEVELOPMENT Greenville ACTIVE FRONTAGE County Schools

First First St Paul’s Presbyterian Presbyterian Anglican

Church Aloft Aloft

Sue Simpson Garden

Christ Church Christ Church Grace Church Grace Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

Greenville Poinsett Poinsett Chamber of Corners Corners

Commerce City of City of Courtyard Greenville Courtyard Greenville Marriott Marriott

John W United John W United East Downtown Peace Center Methodist Methodist Peace Center Church Church Cancer Survivors Park AC Hotel AC Hotel

Camperdown Camperdown

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA

5 WALKING RADIUS STUDY AREA EXISTING SINGLE FAMILY

Rose Society Rose Society EXISTING MULTI-FAMILY Garden Garden Greenville Greenville County County EXISTING INSTITUTIONS Schools Schools

EXISTING COMMERCIAL St Paul’s St Paul’s Anglican Anglican Church Church EXISTING OFFICE Sue Simpson Sue Simpson Garden Garden EXISTING HOTEL

EXISTING INDUSTRIAL EXISTING STRUCTURED PARKING Greenville Greenville Chamber of Chamber of EXISTING PARKING LOT Commerce Commerce

EAST DOWNTOWN

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville Church Street

McBee Street

Broad Street

East Downtown DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA

EAST DOWNTOWN — DIAGRAM BASE

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville EAST DOWNTOWN — DIAGRAM BASE

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville First First Presbyterian Presbyterian

Aloft Aloft

Christ Church Christ Church Grace Church Grace Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

Poinsett Poinsett Corners Corners

AC Hotel AC Hotel

Camperdown Camperdown

First Presbyterian

Aloft

Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s St Paul’s Anglican Anglican Church Church

Sue Simpson Sue Simpson Garden Garden

Greenville STUDY AREA Greenville Chamber of Chamber of STUDY AREA Commerce Commerce CITY ROAD PARKS COUNTY ROAD TRAIL Cancer STATE ROAD Cancer Survivors Park Survivors Park TRAIL MARKERS PRIVATE ROAD

Grace Church Christ Church Episcopal Springhill Suits US District TRAILS & OPEN SPACE STREET OWNERSHIP Courts

Canterbury Counseling Center

First First Brockman Park Presbyterian Presbyterian

Aloft Aloft Poinsett Corners

City of Courtyard Greenville Marriott

Christ Church Grace Church Grace Church Christ Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

John W United

Poinsett Poinsett Peace Center Methodist Corners Corners

Church City of City of Courtyard Greenville Courtyard Greenville Marriott Marriott

John W United John W United Peace Center Methodist Peace Center Methodist Church AC Hotel Church

AC Hotel AC Hotel

Camperdown Camperdown Camperdown

Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s St Paul’s Anglican Anglican Church Church

Sue Simpson Sue Simpson Garden Garden

Rose Society Garden COMMERCIAL DEVELOPMENT Greenville ACTIVE FRONTAGE County Schools

First First St Paul’s Presbyterian Presbyterian Anglican

Church Aloft Aloft

Sue Simpson Garden

Christ Church Grace Church Grace Church Christ Church Episcopal Episcopal Springhill Suits Springhill Suits US District US District Courts Courts

Canterbury Canterbury Counseling Counseling Center Center

Greenville Poinsett Poinsett Chamber of Corners Corners

Commerce City of City of Courtyard Greenville Courtyard Greenville Marriott Marriott

John W United John W United Peace Center Methodist Peace Center Methodist Church Church Cancer Survivors Park AC Hotel AC Hotel East Downtown Camperdown Camperdown 5 WALKING RADIUS STUDY AREA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA EXISTING SINGLE FAMILY

Rose Society Rose Society EXISTING MULTI-FAMILY Garden Garden Greenville Greenville County County EXISTING INSTITUTIONS Schools Schools

EXISTING COMMERCIAL St Paul’s St Paul’s Anglican Anglican Church Church EXISTING OFFICE Sue Simpson Sue Simpson Garden Garden EXISTING HOTEL

EXISTING INDUSTRIAL EXISTING STRUCTURED PARKING Greenville Greenville Chamber of Chamber of EXISTING PARKING LOT Commerce Commerce

EAST DOWNTOWN

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville East Downtown - building a dynamic public realm DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA © 2017 URBAN DESIGN ASSOCIATES URBAN © 2017

EAST DOWNTOWN OPEN SPACE SITE PLANS PRECEDENT IMAGES NTS N

Hawkins Partners Inc. EAST DOWNTOWN - under the bridge Park Walker Consultants East Downtown HR&A GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville Thomas & Hutton DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA East Downtown - Existing DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA East Downtown - Creative Space Employment district concept DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA East Downtown - alternative Mixed-Use district concept DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown •• Integrate new development sites into a physical vision for South Downtown •• Create walkable connections to parks and adjacent districts •• New building patterns should respond to scale and character in Haynie–Sirrine •• Building patterns should reinforce the evolving Augusta Street address adjacent to the baseball stadium and the West End neighborhoods •• Develop an identity for the Church Street corridor as a gateway into the downtown

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA 1 5

St Paul’s Anglican Church

Governor’s School for Arts & Humanities Sue Simpson Garden Greenville Gather

Fluor Field

Transit Authority

Children’s Museum

Allen Temple AME Church 1 2

4 New County Facility

Greenville Senior High School

Sirrine Stadium

Butler Community Center

Augusta St Presbyterian Church

Paramount Park Baptist Church Brio Condos 3 4 Upstate Upstate Business Journal

Primrose School

Tindal Park

Life Long Learning

Waterstone on Augusta

STUDY AREA FLOOD ZONE FLOOD WAYS 5 6

AugustaPORTRAIT Street & South DowntownEXISTING CONDITIONS 2000 200 600 ft N DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA SOUTH DOWNTOWN

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville Krocs Center AC Hotel AC Hotel

Camperdown Camperdown

Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s Anglican St Paul’s Anglican Church Church

Governor’s School for Arts & Humanities Governor’s School for Arts & Humanities Sue Simpson Sue Simpson Garden Garden Greenville Gather Greenville Gather

Fluor Field Fluor Field

Transit Authority Transit Authority

Children’s Museum Children’s Museum

Allen Temple AME Church Allen Temple AME Church

New County New County Facility Facility Rose Society Greenville Senior High School Greenville Senior High School

St Paul’s Anglican Church Butler Community Center Butler Community Center

Augusta St Presbyterian Augusta St Presbyterian Church Church Governor’s School for Arts & Humanities Paramount Paramount St Paul’s Anglican Park Baptist Park Baptist Church Brio Condos Church Brio Condos Church Sue Simpson Garden Primrose School Primrose School Greenville Gather Governor’s School for Arts & Humanities Sue Simpson Tindal Park Tindal Park Garden Fluor Field Greenville Gather Life Long Learning Life Long Learning

Transit Authority Fluor Field Waterstone on Waterstone on Augusta Augusta Children’s Museum Transit Authority

Children’s Museum STUDY AREA STUDY AREA

PARKS CITY ROAD TRAIL COUNTY ROAD STATE ROAD Allen Temple AME Church TRAIL MARKERS PRIVATE ROAD

Allen Temple AME Church TRAILS & OPEN SPACE STREET OWNERSHIP

Krocs Center Krocs Center AC Hotel AC Hotel New County Facility Camperdown Camperdown

New County Facility Greenville Senior High School

Greenville Senior High School Rose Society Rose Society Garden Garden Greenville Greenville County County Schools Schools

St Paul’s Anglican St Paul’s Anglican Church Church

Governor’s School for Arts & Humanities Governor’s School for Arts & Humanities Sue Simpson Sue Simpson Garden Garden Greenville Gather Greenville Gather

Fluor Field Fluor Field

Transit Authority Transit Authority

Children’s Museum Children’s Museum

Allen Temple AME Church Allen Temple AME Church

New County New County Facility Facility

Greenville Senior High School Greenville Senior High School

Sirrine Stadium Sirrine Stadium Sirrine Stadium

Sirrine Stadium

Butler Community Center Butler Community Center

Augusta St Presbyterian Augusta St Presbyterian Church Church

Paramount Paramount Park Baptist Park Baptist Church Brio Condos Church Brio Condos

Primrose School Primrose School

Tindal Park Tindal Park

Life Long Learning Life Long Learning Butler Community Center

Butler Community Center Waterstone on Waterstone on Augusta Augusta

Augusta St Presbyterian Church Augusta St Presbyterian STUDY AREA Church Paramount Park VACANT Baptist Church INDUSTRIAL STUDY AREA Paramount Park INSTITUTIONAL Brio Condos FRONTAGE Baptist Church COMMERCIAL ACTIVE FRONTAGE OFFICE Brio Condos

Primrose School ACTIVE FRONTAGE COMMERCIAL DEVELOPMENT Primrose School

Krocs Center Krocs Center AC Hotel AC Hotel

Camperdown Camperdown

Tindal Park

Rose Society Rose Society Garden Tindal Park Garden Greenville Greenville County County Schools Schools

St Paul’s Anglican St Paul’s Anglican Church Church

Governor’s School for Arts & Humanities Governor’s School for Arts & Humanities Sue Simpson Sue Simpson Garden Garden Life Long Learning Greenville Gather Greenville Gather Life Long Learning Fluor Field Fluor Field Transit Authority Transit Authority

Children’s Museum Children’s Museum

Allen Temple AME Church Allen Temple AME Church

New County New County Facility Facility

Greenville Senior High School Greenville Senior High School

Waterstone on Augusta Waterstone on Augusta

Sirrine Stadium Sirrine Stadium

Butler Community Center Butler Community Center

Augusta St Presbyterian Augusta St Presbyterian Church Church

Paramount Paramount Park Baptist Park Baptist 5 WALKING RADIUS Church Brio Condos Church Brio Condos STUDY AREA Primrose School Primrose School EXISTING SINGLE FAMILY

EXISTING MULTI-FAMILY Tindal Park Tindal Park EXISTING INSTITUTIONS Life Long Learning Life Long Learning EXISTING COMMERCIAL

EXISTING OFFICE

Waterstone on Waterstone on EXISTING HOTEL Augusta Augusta

EXISTING INDUSTRIAL EXISTING STRUCTURED PARKING

EXISTING PARKING LOT STUDY AREA

PARKS & OPEN SPACE PARKS STUDY AREA STUDY AREA PARKING GARAGE SINGLE FAMILY VACANT PROPERTY TRAIL PARKING LOT MULTI-FAMILY FLOOD ZONE OPPORTUNITY SITES FLOOD WAYS PARKING RESIDENTIAL DEVELOPMENT PORTRAIT Augusta Street & South Downtown 2000 200 600 ft N DOWNTOWNSOUTH DOWNTOWNSTRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA SOUTH DOWNTOWN — OPPORTUNITY SITES

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville Augusta Street & South Downtown

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown - Trails and Parks DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street & South Downtown DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Augusta Street Looking North DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Proposed Character - Augusta Street infill development DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Aerial View - Augusta Street infill development DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Parking garage

Parking garage

connection

Potential street

Aerial View - Augusta Street infill development DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Aerial View - Augusta Street infill development DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Salvation Salvation Army Army

Earle Earle Baptist Baptist Church Church

Triune Mercy Triune Mercy Center Center

Church St Paul St Paul Baptist Baptist •• Building patterns should provide a transition to Church Church

Heritage Heritage Historic Historic Hampton Center Hampton Center Avenue Avenue Holy Trinity Anglican Holy Trinity Anglican Church of Church of Triune Mercy Church Church Christ Full Truth Christ Full Truth the adjacent neighborhood scale Gospel Gospel Center Church Church

Radius Radius Greenville/ Greenville/ Frazee Frazee Dream Grace Dream Grace Center Baptist Upcountry History Center Baptist Upcountry History Fellowship Museum Fellowship Museum Hughes Main Hughes Main Library Library

Salvation Army Family West West Washington Greenville County Washington Greenville County Store Park Museum of Art Park Museum of Art

Greenville Little Greenville Little Theater Theater

•• Development strategy depends on street Children Children Museum of the Museum of the Upstate Upstate

STUDY AREA STUDY AREA

PARKS CITY ROAD Trinity Church of TRAIL COUNTY ROAD Post Office Post Office Greenville Thomas STATE ROAD TRAIL MARKERS Gardner PRIVATE ROAD transformation into an urban boulevard Park TRAILS & OPEN SPACE STREET OWNERSHIP St Paul Baptist Church

Salvation Salvation •• Reinforce walkability to Heritage Green Army Army

Earle Earle Heritage Baptist Baptist Historic Church Church Hampton Center Avenue Holy Trinity Anglican Church of •• Explore options to transform the Stone Avenue/ Triune Mercy Triune Mercy Church Christ Full Truth Center Center Gospel Church

Salvation Army Salvation Army Family Store Family Store

Holy Trinity Anglican Holy Trinity Anglican Buncombe Street intersection into a coherent Church Church Radius Greenville/ Frazee St Paul St Paul Baptist Baptist Church Church Dream Grace Baptist Center Fellowship Upcountry History Museum downtown district Hughes Main Library

Heritage Heritage Historic Historic West Hampton Center Hampton Center Avenue Avenue Holy Trinity Anglican Holy Trinity Anglican Church of Church of Church Church Washington Christ Full Truth Christ Full Truth Greenville Gospel Gospel Park County Church Church Museum of Art Greenville Little

Theater Radius Radius Greenville/ Greenville/ Frazee Frazee Dream Grace Dream Grace Center Baptist Upcountry History Center Baptist Upcountry History Fellowship Museum Fellowship Museum Hughes Main Hughes Main •• Consider making Heritage Green a City Park with Library Library Children West West Museum of the Washington Greenville County Washington Greenville County Park Museum of Art Park Museum of Art

Upstate Greenville Little Greenville Little Theater Theater

Children Children Museum of the Museum of the Upstate STUDY AREA Upstate VACANT STUDY AREA active programming INDUSTRIAL FRONTAGE INSTITUTIONAL ACTIVE FRONTAGE Post Office COMMERCIAL Post Office OFFICE Post Office ACTIVE FRONTAGE COMMERCIAL DEVELOPMENT

Salvation Salvation Army Army

Earle Earle Baptist Baptist Church Church

Triune Mercy Triune Mercy Center Center

Salvation Army Salvation Army Family Store Family Store

Holy Trinity Anglican Holy Trinity Anglican Church Church

St Paul St Paul Baptist Baptist Church Church

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA 5 WALKING RADIUS

Heritage Heritage STUDY AREA Historic Historic Hampton Center Hampton Center Avenue Avenue Holy Trinity Anglican Holy Trinity Anglican EXISTING SINGLE FAMILY Church of Church of Church Church Christ Full Truth Christ Full Truth Gospel Gospel EXISTING MULTI-FAMILY Church Church

EXISTING INSTITUTIONS EXISTING COMMERCIAL Radius Radius Greenville/ Greenville/ EXISTING OFFICE Frazee Frazee Dream Grace Dream Grace Center Baptist Upcountry History Center Baptist Upcountry History Fellowship Museum Fellowship Museum EXISTING HOTEL Hughes Main Hughes Main Library Library

EXISTING INDUSTRIAL West West Washington Greenville County Washington Greenville County EXISTING STRUCTURED PARKING Park Museum of Art Park Museum of Art Greenville Little Greenville Little EXISTING PARKING LOT Theater Theater

PARKS & OPEN SPACE Children Children Museum of the Museum of the Upstate Upstate VACANT PROPERTY FLOOD ZONE STUDY AREA STUDY AREA PARKING GARAGE SINGLE FAMILY FLOOD WAYS PARKING LOT MULTI-FAMILY Post Office Post Office

PORTRAIT PARKING RESIDENTIAL DEVELOPMENT 2000 200 600 ft N BUNCOMBE

Earle Baptist Church

Triune Mercy Center

Salvation Army Family Store 4

Trinity Church of Greenville Thomas Gardner Park 1 2

St Paul Baptist Church

Heritage Historic Hampton Center Avenue Holy Trinity Anglican Church of Church Christ Full Truth Gospel Church

Radius Greenville/ Frazee Dream Grace Baptist Center Fellowship Upcountry History Museum 3 Hughes Main Library

West Washington Greenville Park County Museum of Art 6 Greenville Little 5 Theater

Children Museum of the 2 Upstate 1

3 4 Post Office

STUDY AREA FLOOD ZONE FLOOD WAYS 5 6

PORTRAIT EXISTING CONDITIONS Buncombe Corridor - Existing conditions 2000 200 600 ft N DOWNTOWNBUNCOMBE STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville

Pete Hollis Rutherford

Buncombe

Bulter

STUDY AREA EXISTING STREETS ADDED STREETS REMOVED STREETS

Buncombe Corridor - Existing & proposed local street network DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA

Pete Hollis Rutherford

Buncombe

Bulter

STUDY AREA EXISTING BLOCKS MODIFIED BLOCKS

Buncombe Corridor - Existing & proposed block patterns DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Earle Baptist Church

Salvation Army E Family Store

Trinity Church of Greenville Thomas Gardner Park

St Paul Baptist Church

Heritage Historic Center

Holy Trinity Anglican Full Truth Church Gospel Church

Radius Greenville/ Frazee Dream Grace Center Baptist Upcountry History Fellowship Museum Hughes Main Library

Greenville County Museum of Art Greenville Little Theater

Children Museum of the Upstate

Post Office

SECTION LOCATIONS

Verge Travel Lanes Verge Verge Travel Lanes Verge Travel Lanes Verge Sidewalk Sidewalk Sidewalk Sidewalk R.O.W. R.O.W. EXISTING BUNCOMBE STREET SECTION PROPOSED BUNCOMBE STREET SECTION

EXISTING BUNCOMBE STREET PLAN PROPOSED BUNCOMBE STREET PLAN PRECEDENT IMAGES

BuncombeBUNCOMBE STREET SECTIONS Corridor - Existing & proposed street modifications DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / MAY 2019 / City of Greenville P P

Verge Travel Lanes Verge Sidewalk Parking Sidewalk Travel Lanes Sidewalk Parking Parking Sidewalk R.O.W. R.O.W.

EXISTING NORTH STREET SECTION EXISTING COLLEGE STREET SECTION

P P P

Verge Travel Lanes Verge Sidewalk Parking Sidewalk Travel Lanes Sidewalk Parking Parking Sidewalk R.O.W. R.O.W.

PROPOSED NORTH STREET SECTION PROPOSED COLLEGE STREET SECTION

West-bound Traffic/Parking

East-bound Traffic/Parking 2000 200 600 ft TRAFFIC FLOW PATTERNS CONVENTIONAL ALTERNATIVE

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / MARCH 2019 PROPOSED NORTH STREET PLAN PROPOSED COLLEGE STREET PLAN

West-bound Traffic/Parking

East-bound Traffic/Parking 2000 200 600 ft CONVENTIONAL ALTERNATIVE College & North StreetsGREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / MARCH 2019 - Existing & proposed street modifications DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Pete Hollis Blvd

St Rutherford

Buncombe St N Main St Greenville Amtrak W Park Ave

Atwood St E Park Ave Upcountry History Museum NMcPherson Academy Park St Hughes Main Library Museum of Trinity Little Art Lutheran Theater St. George Greek Townes St W Washington St Children’s Orthodox Museum College St W ElfordHoliday St Inn Springwood Main Post Cemetery BB&T Parking Lot BB&T Tower Office Redevelopment Apartments

Home2 Suites Beattie Pl Butler Ave Buncombe E Elford St United N Church St Methodist Insignia Pl Beattie Pl

SITE PLAN PRECEDENT IMAGES W North St Hyatt 400 40 80 ft N St Mary’s Regency Catholic Church Hawkins Partners Inc.Bon Secours HERTIAGE GREEN OPTION - A NEW CITY PARK Walker ConsultantsWellness Arena HR&A

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / BeattieThomas Pl & Hutton heritage GreenCity of Greenville - proposedFirst park improvementsE North St W WashingtonPresbyterian St DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Richardson St ALoft N Laurens St Federal W Broad St N Main St Courthouse

N Brown St N Academy St E Coffee St N Spring St

E Washington St

W McBee AveS Laurens St Christ Church

Crook St S Academy St Payne St Murphy St Webster St Logan St 121 Rhett Condos Ellison on Broad

Ferguson St Life River St

Falls St Wardlaw St Storage Calvin St Markley 400 Oneal St LINK Boggs St Place Rhett Apartments S Church St River at Main N Markley St Rhett St Grand Bohemian E Camperdown Way

Cleveland St

Greenville Senior High School

Sirrine Stadium

Pearl Ave

Augusta St

Anderson St S Church St

3000 300 900 ft N

OPEN SPACE DIAGRAM

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / MAY 2019 / City of Greenville Buncombe Corridor - proposed development district DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Salvation Salvation Salvation Army Army Army

Earle Baptist Church

Buncombe Buncombe Buncombe

Triune Mercy Center

Salvation Army Family Store

STUDY AREA Trinity Church of STUDY AREA STUDY AREA EXISTING STREETS Greenville Thomas EXISTING OPENSPACE EXISTING BLOCKS ADDED STREETS Gardner PROPOSED OPENSPACE MODIFIED BLOCKS REMOVED STREETS Park PROPOSED OPEN SPACE PROPOSED BLOCK STRUCTURE PROPOSED STREET NETWORK St Paul Baptist Church

Heritage Historic Hampton Center Avenue Holy Trinity Anglican Church of Church Christ Full Truth Gospel Church

Radius Greenville/ Frazee Dream Grace Baptist Center Fellowship Upcountry History Museum Hughes Main Library

West Washington Greenville Park County Museum of Art Greenville Little Theater

Children Museum of the Upstate

Post Office

5 WALKING RADIUS STUDY AREA EXISTING SINGLE FAMILY

EXISTING MULTI-FAMILY

EXISTING INSTITUTIONS EXISTING COMMERCIAL

EXISTING OFFICE

EXISTING HOTEL

EXISTING INDUSTRIAL EXISTING STRUCTURED PARKING

EXISTING PARKING LOT

PARKS & OPEN SPACE VACANT PROPERTY FLOOD ZONE FLOOD WAYS

SITE PLAN PRECEDENT IMAGES 2000 200 600 ft N

Hawkins Partners Inc. BUNCOMBE Walker Consultants HR&A

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville Thomas & Hutton

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA

PERSPECTIVES

GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville PROPOSED PROPOSED Unity park & The west End

West •• Knit the park frontage into the existing Newton Park Washington Park

Holy Temple Church

residential neighborhood Bethel Church of God

Post Office

•• Position new development as assets to 1 2 www.greenvillesc.gov www.greenvillesc.gov

PROPOSED PROPOSED strengthen the neighborhoods while 5

Saint Mary’s School/Church

preserving diversity and affordability 6 Greenville Water

•• New development patterns should reinforce Unity Park pedestrian and bike connectivity into

Fleet Services District adjacent districts West 3 4 Department of

Garbage www.greenvillesc.gov www.greenvillesc.gov

AJ Whittenberg Elementary St Anthony of Padua Tabernacle Baptist •• Develop as a mixed-income neighborhood Catholic Church/School Church

Trailside with diverse housing options Kroc Center

Senior Housing

Project Host

•• Integrate opportunities for local maker Second Presbyterian Church

121 Rhetto Condos spaces 400 Rhett

STUDY AREA FLOOD ZONE FLOOD WAYS 5 6

PORTRAIT EXISTING CONDITIONS 2000 200 600 ft N

UNITY PARK

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA GREENVILLE DOWNTOWN MASTERPLAN / GREENVILLE, SC / NOVEMBER 2018 / City of Greenville PROPOSED PROPOSED

West Newton Park Washington Park

Holy Temple Church

Bethel Church of God

Post Office

1 2 www.greenvillesc.gov www.greenvillesc.gov

PROPOSED PROPOSED 5

Saint Mary’s School/Church

6 Greenville Water

Unity Park

Fleet Services District West MKSK 3 4 Department of

Garbage www.greenvillesc.gov www.greenvillesc.gov Renderings

AJ Whittenberg Elementary St Anthony of Padua Tabernacle Baptist Catholic Church/School Church

Trailside

Kroc Center

Senior Housing

Project Host

Second Presbyterian Church

121 Rhetto Condos

400 Rhett

STUDY AREA FLOOD ZONE FLOOD WAYS 5 6

PORTRAIT EXISTING CONDITIONS 2000 200 600 ft N UnityUNITY PARK park & The west End DOWNTOWNGREENVILLE STRATEGIC DOWNTOWN MASTERPLAN / GREENVILLE, MASTER SC / NOVEMBER PLAN / GREENVILLE, 2018 / City of Greenville SOUTH CAROLINA Unity park & The west End DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA W Washington St W Washington St W Washington St © 2017 URBAN DESIGN ASSOCIATES URBAN © 2017 © 2019 URBAN DESIGN ASSOCIATES URBAN © 2019

S Hudson St S Hudson St S Hudson St

S Academy St S Academy St S Academy St

STUDY AREA STUDY AREA STUDY AREA EXISTING STREETS EXISTING OPENSPACE EXISTING BLOCKS ADDED STREETS PROPOSED OPENSPACE MODIFIED BLOCKS REMOVED STREETS

PROPOSED OPEN SPACE PROPOSED BLOCK STRUCTURE PROPOSED STREET NETWORK

5 WALKING RADIUS STUDY AREA EXISTING SINGLE FAMILY

EXISTING MULTI-FAMILY

EXISTING INSTITUTIONS EXISTING COMMERCIAL

EXISTING OFFICE

EXISTING HOTEL

EXISTING INDUSTRIAL EXISTING STRUCTURED PARKING

EXISTING PARKING LOT

PARKS & OPEN SPACE VACANT PROPERTY FLOOD ZONE FLOOD WAYS

SITE PLAN PRECEDENT IMAGES 2000 200 600 ft N UnityUNITY PARK park & The west End

DOWNTOWNGREENVILLE DOWNTOWN STRATEGIC MASTERPLAN / GREENVILLE, MASTER SC / MAY PLAN / GREENVILLE, 2019 / City of Greenville SOUTH CAROLINA EXPANDING THE TOOLKIT Urban Design Toolkit •• Develop District Plans that help citizens Development Blocks Block Development Regulation

AMENDMENT TO CFB WEST MASTER PLAN

CFB West Master Plan BUILDING HEIGHT Regulation of development blocks is covered by the Part IV, Urban Design Framework Chapter 14.0 Built Form and Site Design SETBACK REQUIREMENTS REGULATIONS Part IV and the Direct Control Guidelines (Bylaws 62D2015-68D2015). This » Main massing of the building is » Towers should be spaced at includes building placement, height zones, and shadowing guidelines. The not to encroach into the setback, least 30m apart to provide information is summarized in block-specific cut sheets that distill all of the but building elements such as understand the future character intentions maximum views and to reduce porches, balconies, bays, and information down by block for ease of use. shadowing. arcades may encroach. » Tower placement should be The building height and shadow regulations set the envelope into which » Setback space should be used to terminate key vistas buildings massings must fit.DECEMBER These 2014 regulations are intended to ensure that designed in conjunction with frontage type and streetscape within the plan. Length of Facade development within Currie is internally harmonious and to minimize the Total Length of Facade within Frontage Zone design. » Towers should be oriented negative impacts on surrounding communities.

Building Façade Occupancy SIDEWALK towards mountain views, city Length of Facade SETBACK ZONE *Refer to Part IV, Chapter 14.3.2 Chapter 14.0 Built Form and Site Design FRONTAGE ZONE Part IV, Urban Design Framework F (Building Façade within Frontage Zone = x 100 views, or both. Occupancy) Total Length of Facade and the correct Block Plan in Setback Mews Frontage Appendix III of the amended » Towers should not obstruct the Richard Road SW Retail Frontage Secondary Frontage Primary Frontage views of neighbouring uses. Fig. 15 RD1 BUILDING PLACEMENT CFB West Master Plan, and the RD2 RD3 » In the event that a building spans 30a 30b 31a 31b 31c Direct Control Guidelines (Bylaws Master Plan Frontage Zone requirements vary by frontage Bessborough Drive SW December 2000 multiple zones, it may assume ~ 3 ~ type (CFB West Master Plan IV, 14.3.3) 62D2015 - 68D2015) for specific • Develop Specific zoning guidance for each 24a 25a • 24b 25b 27a 29a 23a Normandy the maximum height of the zone 22 Richard Road SW Calais Drive SW 28 51 setback requirements. Victory in which at least 75% of the Drive 23c 26a 27b 29b

23b Breskens Street SW Drive Victory SW Bessborough Mews SW Green SW Normandy Drive SW building is located. SW Bessborough Drive SW 17 CWA2 FRONTAGE 16 NormandySW CWA1 REQUIREMENTS *Refer to Part IV, Chapter 14.3.4 Sarcee Road SW Crescent Calais Drive SW TrasimenoVictory 21 Drive 19 Drive Victory Breskens Street SW 18 SW Bessborough Mews SW of the amended CFB West Green SW Normandy Drive SW

SW 20 Richard Road SW » In most cases, the majority of a Dieppe Drive SW Master Plan and the Direct Control SW Dieppe Drive SW Sarcee Road SW Crescent building’s facade must land with- Trasimeno 14b 13 15 12b Quesnay Wood Drive SW

Guidelines (Bylaws 62D2015 - SW Trail Crowchild in the Frontage Zones.

14a Richard Road SW district 5 Dieppe Drive SW 68D2015) for specific building Dieppe Drive SW Flanders Avenue SW » The hierarchy of frontage types DECEMBER 2014 Quesnay Wood Drive SW height regulations. DND1 DND2 SW Trail Crowchild is Retail, Primary, Mews, and Bishop Way SW 6 Flanders Avenue SW CURRIE BARRACKS Secondary. Buildings should Currie Lane SW Block Plan 4 1 Bishop Drive SW 7 10 Bishop Way SW

Breskens Street SW 11 Key Plan 2a be designed and sited to place Currie Street SW Victory Avenue SW 2b Bishop DriveCurrie SWLane SW Breskens Street SW emphasis on the frontage within Richardson 2cWay SW 9 Currie Street SW 8 Victory Avenue SW Richardson3a Way SW the highest applicable hierarchy. 3b Bishop Drive SW 4a Bishop Drive SW * Refer to Part IV, Chapter 14.3.3 4b 4a 4b and the correct Block Plan in Appendix III of the amended CFB West Master Plan for

Legend: Minimum & Maximum Building Height Zones specific frontage requirements. Legend: Plan Area BoundaryMinimum & Maximum Building Height Zones Fig. 16 Storeys Development Program Block Statistics Legend BUILDING HEIGHT & Block: 4 Land Use Plan Area BoundaryParks and Open Space 1-3 Low Profile Height Allowance Zone Blocks Height Category Storeys 4a:4a: 0.600.60 ha (1.48(1.48ac) ac) Block Area: 4b:4b: 1.461.46 ha (3.62(3.62ac) ac) TOWER LOCATION 3-18 storeys with Total:Total: 2.06ha2.06 ha (5.1ac)( 5.1 ac) Urban Plaza 1-6 Contextual Height Allowance Zone potential for 1-3 Low Profile Height Allowance Zone 4a Residential Parks and Open Space two towers up •• Utilize form-based code approach to to 30 storeys* Future Storm Pond 3-8 Mid-Range Height Allowance Zone Urban Plaza 1-6 Contextual Height Allowance Zone 4b Residential 3-18 storeys *Refer to Figure 16: Building Height and Note: the location of mews and private Tower Location 3-12 Upper Mid-Range Height Allowance Zone open space is conceptual only and subject to change without requiring an amendment Future Storm Pond 3-8 Mid-Range Height Allowance Zone to the Plan. 3-18 Prominent Building Height Allowance Zone All frontages and setbacks are a guide only and may be relaxed by the Development 3-12 UpperTower Mid-Range Height Allowance Zone Authority, where appropriate. up to 30 storey Tower Height Allowance 3-18 Prominent Building Height Allowance ZoneCurrie Barracks CFB West Master Plan Building Placement Tower 90 Figure 36: diagram and sample Appendix III Block Plan up to 30 storey Building Tower Height Height Allowance and Tower Location Example tower development CFB West Master Plan Building Height diagram Currie Barracks Figure 36: Building Height and Tower Location Master Plan set building, building to street, and site ~ 14 ~ December 2000 16 Currie Design Guidelines Community Patterns 17 relationship options 62

•• Add Urban Design specialist to the city land Development Blocks

Higher-Density Blocks

Higher-density blocks are the most diverse in terms of building types, uses, and heights. They provide a consistent street wall that may be populated development & planning policy team with a mix of uses. Parking and servicing will be internal to the block in Single-aspect Townhouses Facing both underground parking areas and screened by buildings at ground level. Mews

The open space will be integrated into the blocks as courtyard spaces situated Mechanical and above parking areas. These open spaces will link to the mews network and Skyline Articulation Courtyard Above provide a vertical terracing within the blocks supporting outdoor activity Podium Parking Development Blocks Mews Network and passive green spaces. Higher-density blocks will have a very high lot Residential Tower coverage, with the uncovered portion of the lot taking the form of publicly

ESSENTIAL ELEMENTS accessible open spaces or mews. Balconies Medium-Density Blocks Mews System » Consistent street wall Medium-density blocks provide an intermediate density that will support ESSENTIAL ELEMENTS The mews networks will serve as a complementary public realm. These spaces » Mid-block mews connections the retail and transit amenities planned for Currie. These blocks are typically will provide unique passageways and plazas to add connections through » Pedestrian scale with front populated by 2- to 6-storey buildings punctuated by the occasional 12- to doors facing the mews urban blocks to the larger network of public parks and open spaces. This » Parking and servicing screened 16-storey building. Parking and servicing on medium-density blocks may be will be critical to break down the super blocks and create through and local » Special paving materials and by buildings accessed from mews, lanes, or the street. Common parking types on these Entry Stairs pedestrian scale lighting access into buildings, parkades, and front doors. blocks will be podium parking, underground parking, tuck-under parking, » Courtyard space integrated into » Diversity of character from one Residential Base Mid-size Building These mid-block mews connections are intimate spaces with a human-scaled or lane-loaded garages. neighbourhood to the next block segments above parking Massing proportion and a mix of building types (primarily townhouses) addressing Mews, semi-public courtyards, and private courtyards are the primary open » Building entrances, stepped onto them. The ground surfaces will range from an urban hardscape to » Highest lot coverage terraces and gardens line the space on medium-density blocks though areas such as Currie Green may softer, planted gardens. Residential stoops and terraces will provide a degree Balconies mews to create public and ESSENTIAL ELEMENTS » Most diverse building types and become significant neighbourhood amenities. semi-private layers of separation from the through movements and the more private residential quarters. Each space will be carefully designed to afford a suitable balance uses » Mid-block mews or lane connec- * Refer to Part IV, Chapter 14.3.6 tions of the amended CFB West between sun access and enclosure. » Parking and servicing screened Master Plan; Part II, Chapter Dormers by buildings or lane loaded 2.5 of the Currie Barracks Customized Design Criteria; and Carewest Innovative Rooftop Access » Opportunity for courtyard space Health Care Podium 1-1/2 Story the Direct Control Guidelines City Roads Depot above podium parking Park Carriage Unit (Bylaws 62D2015 - 68D2015) for 30a 30b 31a 31b 31c » Medium lot coverage specific mews regulations. Bessborough Drive SW

Al Attached Townhouse 29a ex 23a 24a 25a 27a Massing 24b 25b » Mix of small urban, large urban, a nd 22 Norm Calais Drive SW 28 and townhouse buildings ri a an 23c 27b Mews SW 29b D 26a Bessborough Bessborough riv 23b Parkade Entry Stairs dy Normandy Drive SW e D ri Clearwater 17 ve SW CWA2 16 SW Academy escent Phase 1 imeno Cr 21 Parkade-Liner as CWA1 Tr 19 Parade Towns 18 Square 20

Pedestrian Only SW Trail Crowchild Dieppe Drive SW 14b Mews will be intimate addresses that will Entry Stairs, Stoops,

Mews Portion 13 SW Street Breskens Podium Parking Residential Lobby

Quesnay Wood Drive SW Drive Wood Quesnay 15 12b SW Street Currie function both as a through-block circulation and Bay Windows Bollards 14a Podium Stair 5 Flanders network and an open space system.

ne SW Flanders Avenue SW Access Point Attached Townhouses Department of Phase 2 National Defence Attached Townhouse Bishop Way Bishop Way SW Underground Parking Retail Frontage Currie La 6 Significant opportunities for open space exist within higher-density blocks Currie Green will be surrounded by small urban and townhouse buildings. DND1 DND2 Massing 1 Carriage House Bishop Drive SW 7 10 11 2a The Victory Avenue SW Military 2b Lane provides Museums Parkade 2c 8 9 parking access 3a Access Richardson Way SW 3b Pedestrian Path Shared Mews 4a (Vehicular/Pedestrian) 4b Typical higher-density Mixed-use Block Composition (illustrative only) Mount Royal Richard Road SW University Typical Medium-Density Block Composition (illustrative only)

MEWS NETWORK

22 Currie Design Guidelines Community Patterns 23 20 Currie Design Guidelines Community Patterns 21 28 Currie Design Guidelines Community Patterns 29

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA Feedback DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA ART AND URBAN SPACES art and urban spaces •• Develop an expanded urban art program with local artists and arts organizations •• Add pop-up and seasonal art installations and cultural programming throughout the downtown •• Integrate artists on infrastructure design as part of a cohesive approach to public space design •• Develop more diverse music programming & venue strategies

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA “Whether we encourage local artists to take on their first big wall or bring in nationally known talent to create a site-specific piece, shepherding murals and other fun art interventions into the NEON is one of the most important things we do. I see the flood of happy faces taking pictures and selfies with the art every day and can see how it’s transforming the neighborhood,” Rachel McCall, Special Projects Manager for the Downtown Norfolk Council.

DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA DOWNTOWN STRATEGIC MASTER PLAN / GREENVILLE, SOUTH CAROLINA