Michelle Gacio Harrolle Curriculum Vita

Department of Management and Organization 4202 E. Fowler Ave BSN 3403 University of South Tampa, FL 33620 Office: (813) 974-5041 [email protected]

EDUCATION

University of Florida Gainesville, Florida Ph.D. in Sport Management, Health and Human Performance August 2007 Minor: Latin American Studies Dissertation: Sport Spectator Conative Loyalty: Comparison of Latino Subgroups and Non-Latino Consumers Research Advisor: Galen T. Trail

University of Florida Gainesville, Florida Master of Exercise and Sport Science August 1998 Specialization: Sport Management

University of Florida Gainesville, Florida Bachelor of Arts in Business Administration May 1996

Physical Activity and Public Health Research Course Hilton Head, SC, Graduate Fellow September 2011

PROFESSIONAL EXPERIENCE

University of South Florida, Tampa, FL August 2013 – present Assistant Professor Residency Coordinator

Tampa Bay Lightning, Tampa, FL Summer 2015 Co-Instructor and Co-Director Lightning Leadership Line

North Carolina State University, Raleigh, NC August 2007 – June 2013 Assistant Professor Online Instructor

University of Florida, Gainesville, FL August 2003 – May 2007 Graduate Research Assistant/Instructor

Michelle Gacio Harrolle 2

PUBLICATIONS

Harrolle, M. G., Wells, J. E., Hao, X., & Chaudry, J. (under review). Rivalry influences on fan engagement within Twitter: A case study of Manchester United. Submitted to Sport Marketing Quarterly.

Wells, J. E., & Harrolle, M. G. (under review). Congruency analysis of leadership characteristics within a professional sports team. Submitted to Journal of Sport Management.

Harrolle, M. G., & Mondello, M. (under 2nd Review). Ticket usage and churn rates: An experimental study. To be submitted to Sport Marketing Quarterly.

Wells, J. E., & Harrolle, M. G. (in progress). Community investment: How a servant leader affects involvement. To be submitted to Sport Management Review.

Harrolle, M. G., & Wells, J. E. (in progress). A brand perspective of social media content: A Delphi panel. To be submitted to Sport Marketing Quarterly.

Harrolle, M. G., & Wells, J. E. (in progress). Content analysis of sport sponsorship effectiveness within Twitter. To be submitted to International Journal of Sports Marketing and Sponsorship.

Harrolle, M. G., Farris, M, & Douglas, P. (in progress). Are fans created equal? Motives and brand perceptions across a league. To be submitted to Sport Marketing Quarterly.

Swanson, J., & Harrolle, M. G. (in progress). What makes an authentic women’s sport celebrity endorser? Submitted to Journal of Applied Sport Management.

Kelley, K., Harrolle, M. G., & Casper, J. M. (2014). Estimating consumer spending on tickets, merchandise, and food and beverage: A case study of a NHL team. Journal of Sport Management, 28, 253 – 265.

Harrolle, M. G., Floyd, M., Casper, J. M., Kelley, K., & Bruton, C. (2013). Physical activity constraints among Latinos: Identifying clusters and acculturation differences. Journal of Leisure Research, 45(1), 74-90.

Casper, J. M., Harrolle, M. G., & Kelley, K. (2013). Gender differences in physical activity and park and recreation facility use among Latinos in Wake County, North Carolina. Annals of Behavioral Medicine, 45, S49-S54.

Casper, J. M., & Harrolle, M. G. (2013). Perceptions of constraints to leisure time physical activity among Latinos. American Journal of Health Promotion, 27(3), 139-142.

Trail, G. T., Kim, Y. K., Kwon, H. H., Harrolle, M. G., Braunstein, J. R., & Dick, R. (2012). The effects of vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and moderating effects. Sport Management Review, 15, 345-354.

Harrolle, M. G. (2011). Building a sense of community in an online environment. In R.K. Morgan & K.T. Olivares (Eds.), Quick Hits for Teaching with Technology: Successful Strategies by Experienced Teachers. Bloomington, IN: Indiana University Press. Michelle Gacio Harrolle 3

Harrolle, M. G. (2011). Personal sales pitch: Video assignment. In R.K. Morgan & K.T. Olivares (Eds.), Quick Hits for Teaching with Technology: Successful Strategies by Experienced Teachers. Bloomington, IN: Indiana University Press.

Henderson, K. A., Harrolle, M. G., Rich, S. R., & Moretz, J. (2011). Women faculty, higher education, and the recreation/leisure field. SCHOLE: A Journal of Leisure Studies & Recreation Education, 26 (2), 14-27.

Harrolle, M. G., Trail, G. T., Rodríguez, A., & Jordan, J. S. (2010). Conative loyalty of Latino and Non- Latino professional baseball fans. Journal of Sport Management, 24, 456-471.

Harrolle, M. G., & Moretz, J. L. (2010). Intrinsic and extrinsic motivation: Learning the difference through an online activity. Schole: A Journal of Leisure Studies and Recreation Education, 25, 116-122.

Casper, J. M., Park, S. R., & Harrolle, M. G. (2010). Korean World Cup soccer: Examining the relationships among past success, soccer knowledge, national identification, and future interest. International Journal of Sport Management, 11, 84-95.

Kim, M., Won, D., & Harrolle, M. G. (2009). Volunteers’ preference to the appreciation gifts. International Journal of Sport Management, 10(1), 1-17.

Harrolle, M. G., & Trail, G. T. (2007). Ethnic identification, acculturation, and sport identification of Latinos in the United States. International Journal of Sport Marketing and Sponsorship, 8, 234- 253.

CHAPTERS IN BOOKS

Trail, G. T., Harrolle, M. G., & James, J. D. (2008). Culture and subcultures. In Sport Consumer Behavior (pp. 94-122). Columbus, OH: Sport Consumer Research Group Internet Publishing.

PUBLISHED RESEARCH NON-REFEREED

Jameson, N., & Harrolle, M. G. (2009). Is market segmentation needed to differentiate between Latino and Non-Latino spectators? Undergraduate Research Journal @ NC State University, 5, 69-75.

PUBLISHED RESEARCH ABSTRACTS

Harrolle, M. G., & Zhang, J. J. (2004). Dimensions of lifestyle activities among diverse segments of the Hispanic population: Development of a theoretical framework. Sport Marketing Quarterly, 13(4), 75.

Williamson, D. P., Zhang, J. J., Connaughton, D. P., Braunstein, J. R., Ellis, M. H., Cianfrone, B. A., Vaughn, C. E., Harrolle, M. G., & Lam, E. T. C. (2003). Understanding women’s professional basketball game spectators: Sociodemographics, game consumption, and entertainment options. Michelle Gacio Harrolle 4

Sport Marketing Quarterly, 12(4), A24-25.

TECHNICAL REPORTS

Harrolle, M. G. (2016). Economic impact of the New York Yankees Spring Training. Presented to the New York Yankees Spring Training.

Harrolle, M. G. (2015). Consumer behavior report of the New York Yankees Spring Training fans. Presented to the New York Yankees Spring Training.

Harrolle, M. G. (2015). Consumer behavior research report for Women’s Association fans. Individual technical reports generated for WTA Tournaments including: Apia International Sydney Tournament, BNP Paribas Open, Generali Ladies Linz Tournament, NÜRNBERGER Gastein Ladies Tournament, Porsche Tennis Grand Prix, PTT , WTA Finals.

Wells, J. E., & Harrolle, M. G. (2015). Leadership Line assessment. Report presented to the Tampa Bay Lightning.

Harrolle, M. G.. & Douglas, P. (2015). NCAA Women’s Final Four basketball ticket sales packet. Report presented to the NCAA.

Harrolle, M. G. (January, 2014). Game experiences and attendance motivations – : Qualitative focus group session. Report presented to the Tampa Bay Storm and League.

Harrolle, M. G. (January, 2014). Experiences for First Year Lightning Season Ticket Members: Qualitative focus group session. Report presented to the Tampa Bay Lightning.

Harrolle, M. G. & Wells, J. (December, 2014). Benefits/Renewals – Lightning Season Ticket Members: Qualitative focus group session. Report presented to the Tampa Bay Lightning.

Harrolle, M. G. (2014). Consumer behavior research report for Women’s Tennis Association fans. Individual technical reports generated for WTA Tournaments including Toray Pan Pacific Open Tournament, China Open, Family Circle Cup, , , Kremlin Cup, Miami Open, Western Southern Open, Qatar Open, Monterrey Open, NÜRNBERGER VERSICHERUNGSCUP Tournament.

Harrolle, M. G., Farris, M., & Douglas, P. (2014). Consumer behavior report: The AFL fan and branding. Individual team reports generated for , , , , Voodoo, , Power, , and . Report prepared for the AFL Strategic Planning and Research Committee.

Casper, J. M., Harrolle, M. G., Kelley, K., & Palacios, I. (2011). Examination of park and recreation awareness and behaviors among Latinos. Report prepared for El Pueblo, Inc. and Raleigh Parks and Recreation. Michelle Gacio Harrolle 5

Harrolle, M. G., & Xindan, L. (2011). Service quality and fan experience study for the Carolina Mudcats. Report prepared for the Carolina Mudcats.

Harrolle, M. G., Rich, S. R., Rascher, D., Xu, S., King, M., & Supak, S. (2011). Economic impact study of organized youth camps in Western North Carolina (Buncome, Jackson, Henderson, and Transylvania Counties). Report prepared for the North Carolina Youth Camp Association.

Harrolle, M. G., & Jameson, N. A. (2008). 2008 Florida Marlins spectator demographic, psychographic, and consumer behavior analysis. Research presented to the operation staff. Report issued to Florida Marlins, Miami, FL.

FUNDED SPONSORED RESEARCH PROJECTS/GRANT FUNDING

Developing better athletes, better people: The case of Positive Coaching Alliance – Positive Coaching Alliance. $102,233 (Co-Primary Investigator with Dr. Janelle Wells) – Awarded October 2015 - 2019.

Consumer Behavior Course Project: Understanding why PSL Owners Do Not Use Their Tickets – Baltimore Ravens. $15,000 (Primary Investigator) – Awarded March 2017.

Economic Impact of the New York Yankees Spring Training – New York Yankees Spring Training. $16,250 (Primary Investigator) – Awarded January 2016.

Qualitative Assessment of Premium Product Purchasers regarding product utilization and intention for renewal – . $10,000 (Primary Investigator, worked with Dr. Janelle Wells and Dr. William Sutton) – Awarded December 2014.

Economic and Fiscal Impact of the Valspar Golf Championship – Valspar Championship. $15,000 (Primary Investigator, worked with Dr. William Sutton and Dr. Michael Mondello) – Awarded December 2014.

Arena Football League Strategic Planning and Research – . $83,786 (Primary Investigator, worked with Michael Farris at The Aspire Group, Dr. Bill Sutton, and Dr. Michael Mondello) – Awarded September 2013.

Career Exploration through Gaming – DELTA IDEA Distance Education Grant. $8,000 (Primary Investigator) – Awarded August 2012.

Examining the Role of Family, Park Use, and Physical Activity among Latinos in Wake County – Research and Graduate Studies – FRPD Individual Program. $3,900 (Co-Primary Investigator with Dr. Jonathan Casper) – Awarded May 2011.

Extension of the Economic Impact Study of Organized Camping in Western North Carolina – North Carolina Youth Camp Association. $2,469 (Co-Primary Investigator with Dr. Samantha Rozier Rich) – Awarded February 2010. Michelle Gacio Harrolle 6

Economic Impact Study of Organized Camping in Western North Carolina – North Carolina Youth Camp Association. $14,276 (Co-Primary Investigator with Dr. Samantha Rozier Rich) – Awarded 2010 – 2011.

An Assessment of Park and Recreation Awareness, Use, and Constraints with Latinos in Wake County, North Carolina – NCSU Investigating Places for Active Recreation in Community (IPARC). $3,000 (Co-Primary Investigator with Dr. Jonathan Casper) – Awarded November 2010.

Feasibility and Implementation of Online Student Video Presentations – DELTA IDEA Grant. $8,000 (Primary Investigator) – Awarded January 2009.

Market demand issues associated with consumption of the University of Florida women’s basketball games – University Athletic Association – University of Florida. $2,000 (investigator with Dr. James J. Zhang (PI), Ms. Jill L. Mitchell, and Dr. Dan P. Connaughton) – Awarded September 2004. Michelle Gacio Harrolle 7

REFEREED CONFERENCE PRESENTATIONS AND PROCEEDINGS

CONFERENCE PRESENTATIONS

Harrolle, M. G., Wells, J. E., Li, H., & Chaudry, J. (under review). Rivalry influences on fan engagement within Twitter: A case study of Manchester United. Sport Marketing Association Conference, Boston, MA.

Li, H., Wells, J. E., & Harrolle, M. G. (2017, May). Predicting youth sport experience: Student-athletes’ perceptions of hostile, performance, and communication climates. North American Society for Sport Management Conference, Denver, CO.

Harrolle, M. G., & Wells, J. E. (2016, November). What makes a sport sponsor’s tweet sing? A content analysis of NBA Twitter usage. Sport Marketing Association Conference, Indianapolis, IN.

Harrolle, M. G., & Mondello, M. (2016, June). Effect of consumer education on NHL fan renewals: An experimental study. North American Society for Sport Management Conference, Orlando, FL.

Popp, N., McEvoy, C., Harrolle, M. G., Pauline, G., & Garrett, M. (2016, June). Working with industry: How to cultivate practitioner partnerships within a sport management program. North American Society for Sport Management Conference, Orlando, FL.

Harrolle, M. G. (2015, October). The data analytics divide: Industry versus academia. Sport Marketing Association Conference. Atlanta, GA.

Harrolle, M. G., & Wells, J. E. (2015, October). Gamification within sales education. Sport Marketing Association Conference. Atlanta, GA.

Harrolle, M. G., Carcione, K., Sutton, W. A., & Mondello, M. (2014, October). Bridging the gap between academia and the sport industry. World Association for Sport Management, Madrid Spain.

Harrolle, M. G., Farris, M, & Douglas, P. (2014, October). Are fans created equal? Motives and brand perceptions for AFL. Sport Marketing Association Conference, Philadelphia, PA.

Harrolle, M. G. & Mondello, M. (2014, October). How can education increase sales? A retention experiment. Ignite Presentation at the Sport Marketing Association Conference, Philadelphia, PA.

Lindsay, E., Harrolle, M. G., Adair, E., & Jones, G. (2014, May). Career exploration: Gamifiying learning experiences in an undergraduate sport management course. North American Society for Sport Management Conference, Pittsburgh, PA.

Supak, S., & Harrolle, M. G. (2013, October). An open source web mapping system for sport marketing. Sport Marketing Association Conference, Albuquerque, NM.

Harrolle, M. G., & Liu, X. (2013, October). How can you capture the Chinese immigrant market segment? Sport Marketing Association Conference, Albuquerque, NM. Michelle Gacio Harrolle 8

Harrolle, M. G., Bopp, T., Keiper, P., Ridinger, L., & Ryan, T. (2013, June). Online learning is here to stay! Sport management and distance education. North American Society for Sport Management Conference.

Kelley, K. E., Floyd, M. F., Harrolle, M. G., & Casper, J. M. (2013, April). Exploring acculturation effects on park and recreation service preferences among Latinos. Northeastern Recreation Research Symposium. Cooperstown, NY.

Kelley, K. E., & Harrolle, M. G. (2012, November). Perceptions of service quality for Latinos and Non- Latinos at a Major League Baseball venue. Sport Entertainment & Venues Tomorrow Conference, Columbia, SC.

Floyd, M., Casper, J. M., Harrolle, M. G., Kelley, K. E., & Bruton, C. M. (2012, October). Physical activity constraints among Latinos: Implications for research and practice. Leisure Research Symposium, Anaheim, CA.

Harrolle, M. G., Bush, K. A., Adair, E., Kelley, K. E., & Moretz, J. (October, 2012). Online marketing tools for students. Sport Marketing Association Conference, Orlando, FL.

Ko, Y. J., Kim, T. H., Cattani, K., & Harrolle, M. G. (October, 2012). It’s more than meets the eye: How event quality influences spectators’ revisit intention in Major and Minor League Baseball. Sport Marketing Association Conference, Orlando, FL.

Xu, S., Rich, S. R., Harrolle, M. G., & Kelley, K. E. (2012, June). Impact of summer residential camps on the tourism system. Travel and Tourism Research Association (TTRA) Conference, Virginia Beach, VA.

Kelley, K.E., & Harrolle, M. G. (2012, May). Effects of game day variables on consumer spending for a professional hockey team. North American Society for Sport Management Conference, Seattle, WA.

Kanters, M., & Harrolle, M. G. (2012, March). Build a community to retain students in online programs. 9th Biennial University Education in Natural Resources Conference, Fort Collins, CO.

Harrolle, M. G., Casper, J. M., & Palacios, I. (2012, March). Acculturation and Latino physical activity and recreational preferences. Tenth Active Living Research Conference, San Diego, CA.

Casper, J., Harrolle, M. G., & Kelley, K. E. (2012, March). Gender differences in physical activity and park and recreation facility use among Latinos. Tenth Active Living Research Conference, San Diego, CA.

Xu, S., Kelley, K. E., Harrolle, M. G., & Rich, S. R. (2012, February). Residential summer camp impacts on local residents in Western North Carolina. Southeastern Recreation Research (SERR) Conference, Auburn, AL.

Harrolle, M. G., Rich, S. R., Kelley, K. E., & Xu, S. (2012, February). Economic impact of camps: Case study of Western North Carolina. American Camp Association Conference, Atlanta, GA. Michelle Gacio Harrolle 9

Rich, S. R., Harrolle, M. G., Xu, S., & Kelley, K. E. (2012, February). Communicating the positive impacts of camps: Marketing implications. American Camp Association Conference, Atlanta, GA.

Kelley, K., Harrolle, M. G., Rich, S. R., & Xu, S. (2012, February). Parent perceptions of the benefits of camps. American Camp Association Conference, Atlanta, GA.

Harrolle, M. G., & Casper, J. (2011, November). Examination of park and recreation awareness and behaviors for Latinos. National Recreation and Park Association Congress and Exposition, Atlanta, GA.

Casper, J., Harrolle, M. G., & Palacios, I. (2011, February). Perceived constraints to leisure time physical activity among Latinos. Ninth Active Living Research Conference, San Diego, CA.

Harrolle, M. G., & Casper, J. (2010, November). Social media: Do’s & don’ts. North Carolina Recreation & Parks Association Conference, Raleigh, NC.

Harrolle, M. G., & Trail. G. T. (2010, October). Your team has just won! Are you more likely to purchase your favorite team jersey? Sport Marketing Conference, New Orleans, LA.

Harrolle, M. G., & Trail, G. T. (2010, May). Is cross-over marketing effective for collegiate women’s and men’s basketball? North American Society for Sport Management Conference, Tampa, FL.

Harrolle, M. G. (2010, May). Student video projects as an alternative to in-class student presentations. North American Society for Sport Management Conference, Tampa, FL.

Peel, J. C., Pent, A., & Harrolle, M. G. (2010, March). Differences in mentoring preferences by female college student-athletes. American Alliance of Health, Physical Education, Recreation and Dance Conference, Indianapolis, IN.

Kaplan, M. H., & Harrolle, M. G. (2009, October). Extreme makeover: E-Self. National Recreation and Park Association Congress and Exposition, Salt Lake City, UT.

Harrolle, M. G., Casper, J., & Park, S. R. (2009, October). Korean World Cup soccer: Examining the relationships among past success, soccer knowledge, national identification, and future interest. Sport Marketing Association Conference, Cleveland, OH.

Harrolle, M. G., & Trail, G. T. (2009, May). Comparison of Latino and Non-Latino samples on the model of sport spectator conative loyalty at a professional baseball game. North American Society for Sport Management Conference Columbia, SC.

Harrolle, M. G., Trail, G. T., & Jameson, N. E. (2009, March). Latino and Non-Latino consumption patterns at a professional baseball game. American Alliance of Health, Physical Education, Recreation and Dance Conference, Tampa, FL.

Harrolle, M. G., & Jameson, N. E. (2009, March). Consumption differences between women and men sport spectators. American Alliance of Health, Physical Education, Recreation and Dance Conference, Tampa, FL. Michelle Gacio Harrolle 10

Harrolle, M. G., & Morris, C. (2009, March). Student video presentations as an alternative to in-class student presentations. University of North Carolina Teaching and Learning with Technology Conference, via Elluminate.

Kaplan, M. H., & Harrolle, M. G. (2008, October). Extreme makeover: E-Self. National Recreation and Park Association Congress and Exposition, Baltimore, MD.

Kim, Y. K., Trail, G. T., Harrolle, M. G., Braunstein, J., & Dick, R. (2008, May). The effects of vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and moderating effects. North American Society for Sport Management Conference, Toronto, ON, Canada.

Harrolle, M. G., & Trail, G. T. (2008, May). Revision of the Model of Sport Spectator Conative Loyalty: Latino and Non-Latino sample. North American Society for Sport Management Conference, Toronto, ON, Canada.

Kim, Y. K., Trail, G. T., Harrolle, M. G., Braunstein, J., & Dick, R. (2008, May). The effects of vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and moderating effects. North American Society for Sport Management Conference, Toronto, ON, Canada.

Harrolle, M. G., & Trail, G. T. (2008, May). Revision of the Model of Sport Spectator Conative Loyalty: Latino and Non-Latino sample. North American Society for Sport Management Conference, Toronto, ON, Canada.

Harrolle, M. G., & Trail, G. T. (2007, November). Identification with sports: A comparison of Latino subgroups and Non-Latino consumers. Sport Marketing Association Conference, Pittsburgh, PA.

Harrolle, M. G., & Trail, G. T. (2007, June). Sport identification, ethnic identification, and acculturation of Latinos in the United States. North American Society for Sport Management Conference, Miami, FL.

Harrolle, M. G., Trail, G. T., & Anderson, D. (2007, June). Modification and improvement of Disconfirmation of Expectancies, Satisfaction, and Mood Response Scales. North American Society for Sport Management Conference, Miami, FL.

Harrolle, M. G. & Trail, G. T. (2006, November). National champions: What do we do now? Marketing implications after winning a National Championship. Sport Marketing Association Conference, Denver, CO.

Harrolle, M. G., Trail, G. T., Dick, R., & Mather, M. (2006, June). Replication and extension of the Sport Spectator Consumption Behavior model. North American Society of Sport Management Conference, Kansas City, MO.

Byon, K. W., Zhang, J. J., Carroll, M., Connaughton, D. P., Fleming, D. S., Byrd, C. E., Braunstein, J. R., Cianfrone, B. A., Kim, D. H., & Harrolle, M. G. (2006, June). Satisfaction toward the quality of after school enrichment programs: The perspective of youth participants. North American Society for Sport Management Conference, Kansas City, MO. Michelle Gacio Harrolle 11

Harrolle, M. G., Trail, G. T., Dick, R., & Mather, M. (2005, November). Replication and validation of the fan and spectator model. Sport Marketing Association Conference, Phoenix, AZ.

Braunstein, J. R., Harrolle, M. G., & Cianfrone, B. A. (2005, October). Dreams vs. reality: A career in sport management. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Conference, Orlando, FL.

Harrolle, M. G., Cianfrone, B. A., & Braunstein, J. R. (2005, October). Encouraging diversity in sport business. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Conference, Orlando, FL.

Cianfrone, B. A., Braunstein, J. R., & Harrolle, M. G. (2005, October). An overview of sport management graduate programs in Florida. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Conference, Orlando, FL.

Zhang, J. J., Lam, E. T. C., Williamson, D. P., Harrolle, M. G., Connaughton, D. P., & Spengler, J. O. (2004, June). Spectator satisfaction with event operations of an intercollegiate women’s basketball conference tournament: Congruence between expectations and perceptions. North American Society for Sport Management Conference, Atlanta, GA.

Williamson, D. P., Zhang, J. J., Connaughton, D. P., Braunstein, J. R., Ellis, M. H., Cianfrone, B. A., Vaughn, C. E., Harrolle, M. G., & Lam, E. T. C. (2003, November). Understanding women’s professional basketball game spectators: Sociodemographics, game consumption, and entertainment options. Inaugural Sport Marketing Associating Conference, Gainesville, FL.

Zhang, J. J., Connaughton, D. P., Piatt, D. Cianfrone, B. A., Braunstein, J. R., & Harrolle, M. G. (2003, October). Satisfaction of NBA season ticket holders toward service quality of game operations: Congruence between expectations and perceptions. International Conference on Sport and Entertainment Business, Columbia, SC.

Zhang, J. J., Williamson, D. P., Connaughton, D. P., Braunstein, J. R., Cianfrone, B. A., & Harrolle, M. G. (2003, October). Relationship marketing through a fan fest event: Effectiveness at a women’s intercollegiate conference tournament. International Conference on Sport and Entertainment Business, Columbia, SC.

INVITED PRESENTATIONS

Harrolle, M. G. (2017, March 13). Sales and sponsorship in sport and entertainment. Shriners Hospitals for Children and Shriners International.

Harrolle, M. G. (2016, November 14). Networking resources in the 21st Century. Tampa Bay Sports & Entertainment.

Harrolle, M. G., & Wells, J. W. (2016, Summer). Lightning Leadership Line. Tampa Bay Sports & Entertainment. Michelle Gacio Harrolle 12

Harrolle, M. G., & Wells, J. W. (2015, Summer). Lightning Leadership Line. Tampa Bay Sports & Entertainment.

Harrolle, M. G., McDermott, T., Perish, J., & Seiferheld, S. (2014, October). Super panel: The state of research in sport business. Panel presentation at the Sport Marketing Association Conference, Philadelphia, PA.

Harrolle, M. G. (2014, March). Mentoring U Selmon Style. University of South Florida Athletic Department, Tampa, FL.

Harrolle, M. G. (2013, November). Senior send-off event. University of South Florida Athletic Department, Tampa, FL.

Harrolle, M. G., Crissman, C., & Murphy, D. (2012, October). Creating engaging activities in online classes. NC State University DELTA Educational Workshop, Raleigh, NC.

Harrolle, M. G. (2012, April). Using technology for evaluation in the workplace. 2nd Annual Women's Leadership Workshop, Rocky Mount, NC.

Harrolle, M. G., & Casper, J. M. (2012, April). Connecting park and recreation services to Latino communities. Online webinar for the IPRA College & University Relations Committee.

Harrolle, M. G., & Rich, S. R. (2011, May). Economic impact of Western North Carolina summer camps. North Carolina Youth Camp Association Spring Meeting, Sapphire, NC.

Harrolle, M. G., & Rich, S. R. (2010, May). Economic impact study of organized camping in Western North Carolina. North Carolina Youth Camp Association Camp Directors Meeting, Brevard, NC

Bocarro, J., & Harrolle, M. G. (2010, January). Recreation leadership and professionalism. 62nd Annual NC Parks & Recreation Directors Conference, Raleigh, NC.

Harrolle, M. G. (2007, October). Sport consumption behavior research on Latino/a sub-groups: Implications & research applications. College of Natural Resources 3rd Annual Diversity Summit, Raleigh, NC.

NON-REFERREED PRESENTATIONS

Harrolle, M. G. (2011, April). Using technology to build communities in distance education. North Carolina State University Teaching and Learning Symposium. Raleigh, NC. Michelle Gacio Harrolle 13

SPORT INDUSTRY EXPERIENCE

Director of Memorial Golf Tournament Tampa, FL – June 2003 to June 2007 . Managed all aspects of the tournament with a field of 78 golfers, including coordination with the golf professionals, kitchen management, golfers, and volunteers . Designed and published all sponsorship and promotional materials . Supervised and directed over 20 volunteers . Raised over $34,000 in charitable donations from June 2003 to June 2005

Aquatics Director at Providence College Providence, RI – September 2001 to June 2003 . Managed the Taylor Natatorium – 6 Lane 25 Meter Swimming & Diving Pool . Supervised and directed over 50 lifeguards and pool maintenance workers . Coordinated the facility schedule for the recreational swimmers, varsity sports, local swimming teams, high schools, lesson programs, scuba classes, Red Cross certification classes, Masters Swimming teams, Senior Olympics, & Friar Fitness Club . Maintained chemical and pool filtration systems used in the natatorium

Head Swimming & Diving Coach - Men’s and Women’s at Providence College Providence, RI – September 2001 to June 2003 . Recruited high level student-athletes strong in athletics and academics for both men’s and women’s programs . Supervised two assistant coaches and four work study students . Camp Director for Providence College Camps: 80 –100 swimmers per summer . Budgeted men’s and women’s recruit travel, team travel, and equipment budget

Director and President of Providence Aquatic Club (PAC) – Self-Employed Providence, RI – September 2001 to June 2003 . Operated daily managerial and accounting systems of the 150 member sports club . Supervised six swimming coaches . Maintained PAC website information and design . Taught Red Cross Certified Lifeguard, CPR, First Aid, and AED classes

Men’s and Women’s Swimming Assistant Coach at Florida State University (FSU) Tallahassee, FL – May 1999 to September 2001 . Coached NCAA All-Americans in 1999, 2000, 2001 and Olympic swimmers who participated in the 2000 Summer Olympics Games . Supervised and directed graduate assistants, managers, and student aids . Organized and budgeted men’s and women’s recruit travel, team travel and scholarship disbursement in excess of $600,000 . Camp Director for FSU Swimming and Diving camps in 2000, 2001

Women’s Swimming Assistant Coach at The Ohio State University (OSU) Columbus, OH – July 1997 to May 1999 . Assisted the head coach in all aspects of the program, including season planning, on- deck coaching, weight training, dry-land supervision, formulation and monitoring of budget, alumni relations, and administrative duties . Contacted, evaluated, and recruited Division I student-athletes to OSU

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ACADEMIC EXPERIENCE

COURSES TAUGHT

University of South Florida, Tampa, FL Fall 2013 – present Marketing Department . Sport and Social Issues (SPB 6605) . Contemporary Issues in SEM (SPB 6816) . Social Media in Sport (SPB 6807) . American Issues – Applied Marketing Research in Sport & Entertainment (SPB 6608) . Internship in Sport and Entertainment (SPB 6946)

Residency Placement Director Spring 2014 – present . Partnership Development for Residency/Internship Course . Corporations: Experience, FELD Entertainment, Florida Hospital, Fox Sports Florida, Halax, IMG College, Ironman, Minor League Baseball, Positive Coaching Alliance, Protential Sports, Seminole Hard Rock Casino, Sports Facility Advisory, Tampa Bay Buccaneers, Tampa Bay Lightning, Tampa Bay Rays, Tampa Bay Sports Commission, Tampa Bay Storm, Thuzi, United Soccer League, USF – Marketing, USF Athletics, Venuetize, VF Majestic Licensed Sports Group, Visionworks, Women’s Tennis Association

North Carolina State University, Raleigh, NC Fall 2007 – Spring 2013 Department of Parks, Recreation and Tourism Management . Introduction to Sport Management (PRT 266) . Sport Finance and Economics (PRT 466) . Sport Administration (PRT 367) . Internship Supervision (PRT 475) . Sport Finance (PRT 595) . Advanced Fiscal Management for Parks, Recreation, Tourism, and Sport Organizations (PRT 503)

University of Florida, Gainesville, FL Fall 2003 – Spring 2007 Department of Tourism, Recreation and Sport Management . Moral and Ethical Issues in Sport (PET 4474) . Administration in Exercise and Sport Sciences (PET 4414) . Sport and Society (PET 3251) . Introduction to Sport Management (PET 4471) . Coaching Swimming (PEQ 3124) . Swimming II (PET 1122)

COURSE DEVELOPMENT

University of South Florida, Tampa, FL . Contemporary Issues in Sport and Entertainment Management (SPB 6807) – Development of Graduate Courses using Canvas . Social Media in Sport (SPB 6816) – Development of On Campus and Online Graduate Courses using Canvas

North Carolina State University, Raleigh, NC . Advanced Fiscal Management for Parks, Recreation, Tourism, and Sport Organizations (PRT Michelle Gacio Harrolle 15

595/PRT 503) – Development of Online Graduate Courses using Moodle

GUEST LECTURES

University of South Florida

. Sport Marketing – St. Petersburg Campus (MAR 3711)

North Carolina State University

. Advanced Research Methods – Structural Equation Modeling (PRT 795) . Doctoral Seminar in Recreation Research (PRT 801) . Introduction to Parks, Recreation and Tourism Management (PRT 152)

University of Florida

. Introduction to Recreation and Leisure (LEI 2000) . Sociology of Sport (PET 5252) . Sport Marketing (PET 5466) . Sport Finance (PET 5465)

EXPERIENTIAL LEARNING CLASS PROJECTS

Spring 2017 . Baltimore Ravens – Marketing research, fan behavior Fall 2016 . Tampa Bay Lightning – Inside Sales, ticket sales Spring 2016 . Tampa Bay Lightning – Innovation Lab . Enthrall – Ambassador Program and business model development . New York Yankees Spring Training – Economic impact data collection . USF Athletics – Consumer behavior observations . FELD Entertainment (Arena Cross & Disney Live) – Consumer behavior observations Fall 2015 . University of South Florida Athletics – Donor Thank-a-thon, group ticket sales, calendar e-synch app Spring 2015 . Tampa Bay Buccaneers – Ticket sales . Valspar Championship – Economic impact data collection . NCAA Women’s Basketball – Final Four ticket sales Fall 2014 . University of South Florida Athletics – Marketing research for tennis, women’s basketball, football, volleyball, and men’s basketball . Tampa Bay Buccaneers – Consumer intercept interviews Spring 2014 . Tampa Bay Lightning – Social media marketing campaigns Michelle Gacio Harrolle 16

DOCTORAL STUDENTS

Katharine Kelley (co-chair) Spring 2014 Inés Palacios (co-chair) Spring 2013 Jay Jeon (member) Spring 2012

INTERNATIONAL DOCTORAL STUDENTS

Xindan Liu – Beijing Sport University Fall 2011 – Summer 2012

GRADUATE STUDENTS (PROJECTS AND THESES)

James Swanson Fall 2015 – USF Graduate Research Award Recipient Michael King (chair) Spring 2013 Rachael Older (member) Spring 2013 Jessica Delk (member)* Spring 2013 Dongho Yoo (member)* Summer 2012 Florian Muench (chair)* Summer 2012 Lynne Barbour (chair) Fall 2011 Katharine Kelley (chair)* Summer 2011 Kristin Fowler (member)* Spring 2011 Dan Popik (chair) Spring 2011 Steven Mellor (chair) Spring 2011 Michael Sumner (chair) Fall 2010 Georgia Davis (member)* Fall 2008

* Denotes Thesis

GRADUATE STUDENT ADVISOR

Laura Eubanks Spring 2013 Mark Kimmel Spring 2013 William Bristow Spring 2013 Amber Smith Spring 2013 Pattie Braswell Spring 2012 Jennifer Crouse Spring 2012 Jenelle Mick Spring 2012 Stacey Poythress Spring 2012 Albert Yopp Spring 2012

UNDERGRADUATE HONORS RESEARCH PROJECTS

Ryan Jones* Spring 2011 Tara Mercurio* Spring 2010 Brittney Eustache* Spring 2009 Nicole Jameson* Spring 2008, Spring 2009 * Received $1000 Undergraduate Research Grant Michelle Gacio Harrolle 17

HONORS UNDERGRADUATE STUDENTS

David Locht Spring 2017 University of South Florida Courtney Kramer Spring 2015 University of South Florida Impact and Trends of Female Executives in the PGA Brianna Paulus Spring 2014 University of South Florida Examining the Hiring Decisions of NASCAR Drivers Zach Zuravle Spring 2009 NCSU Sport Finance Jordan Buck Spring 2008 NCSU Sport Administration Nicole Jameson Spring 2008 NCSU Sport Administration Paul DerOhannesian Fall 2007 NCSU Sport Finance

HONORS AND AWARDS

USF Latin Community Advisory Committee Pathways Award (2016) North Carolina State University Outstanding Teacher Award (2012 – 2013) College of Natural Resources Teacher of the Year (2012 – 2013) University of Florida Graduate Student Teaching Award (2004 – 2005) University of Florida Collegiate All-American Swimmer – Honorable Mention 1994

PROFESSIONAL ASSOCIATIONS

North American Society for Sport Management (2003 – present) Sport Marketing Association (2003 – present) National Recreation and Park Association (2011 – 2012) American Alliance for Health, Physical Education, Recreation, and Dance (2007 – 2011) Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (2004 – 2007)

UNIVERSITY AND DEPARTMENTAL SERVICE

USF Search Committee – SEM Asst. Professor (2017) USF Muma College of Business Scholarship Committee (2016, 2017) Sales Education Initiative Development Committee – Chair (Fall 2015, Spring 2016) Sport & Entertainment Management Association – Faculty Advisor (Fall 2014 – present) USF Search Committee – IS/DS Instructor and Asst/Assc Professor (Summer 2014) Director of USF Online MBA/SEM Program (2013 – 2015) Sport Management Assistant Professor Search Committee (2012) Active Living Research Circle – Chair (2011 – 2012) PRTM Peer Teaching Evaluation Committee (2010 – 2013) PRTM Undergraduate Student Awards and Scholarship (2010 – 2013) Distance Education Masters PRTSM Committee (Fall 2009 – 2013) PRTM Graduate Application Review Committee (Fall 2009 – 2013) PRTM Educational Technology Fund Advisory Committee (2009 – 2013) NCSU University Library Committee (2008 – 2011) College of Natural Resources Classroom Strategic Planning Committee (Spring 2008) College Advisory Board, College of HHP (UF) (Spring 2005 – 2007) Search Committee Member for the Dean of College of HHP (UF) (2005 – 2006) Michelle Gacio Harrolle 18

WebCT Vista Orientation Instructor, Alan C. Moore Sport & Fitness Program (UF) (2004 – 2007)

PROFESSIONAL SERVICES

Sales Huddle, LLC, Board of Directors (2015 – present) Global Interdisciplinary Business-Economics Advancement Conference, Scientific Committee (2014) Natural Resources Distance Education Consortium, CNR Faculty Representative (2010 – 2013) North American Society for Sport Management, Diversity Committee (2008 – 2011) NCSU Building Future Faculty Program, Work/Life Panel Speaker (May 2010, May 2011) Editorial Board Member: Florida AHPERDS (2004 – 2007) SMA Best Paper and SMA Best Student Paper Competition Judge (2016)

Reviewer for: . Journal of Sport Management (2011 – 2015) . Leisure Sciences (2009, 2012) . International Journal of Sport Management and Marketing (2011 – 2012, 2015) . Sport Marketing Association Conference Abstracts (2010, 2011, 2015, 2016) . Sport Management Review (2016) . North American Society for Sport Management Conference Abstracts (2009 – 2016) . Sport Management Education Journal (2007 – 2008, 2016)

INDUSTRY CONSULTATIONS

. Arena Football League . Arizona Rattlers . Cleveland Gladiators . Iowa Barnstormers . Jacksonville Sharks . New Orleans Voodoo . Philadelphia Soul . . San Antonio Talons . Spokane Shock . Baltimore Ravens . Carolina Mudcats . Enthrall . Finish Strong . NCAA – Women’s Basketball Final Four Tournament . New York Yankees Spring Training . North Carolina Youth Camps . Tampa Bay Buccaneers . Tampa Bay Lightning . Tampa Bay Storm . Women’s Tennis Association . Apia International Sydney Tournament Michelle Gacio Harrolle 19

. BNP Paribas Open . China Open . Family Circle Cup Tournament . Generali Ladies Linz Tournament . Kremlin Cup . Miami Open . Monterrey Open . NÜRNBERGER Gastein Ladies Tournament . NÜRNBERGER VERSICHERUNGSCUP Tournament . Porsche Tennis Grand Prix . PTT Thailand Open . Qatar Open . Rio Open . Swedish Open . Toray Pan Pacific Open Tournament . Western Southern Open . WTA Finals . Valspar Championship

MEDIA

Economic Impact Study of Summer Camps in WNC . WCQS 88.1 FM/WYQS 90.5 FM - Western North Carolina Public Radio (June, 2011). Camp industry has $365 million impact on WNC. Radio interview. . The Transylvania Times of Brevard, NC (January, 2011). Study looks at camp impact. Written by Mark Todd. . Times-News – BlueRidegNow.com of Western NC (January, 2011). Study: Western North Carolina camps crucial to kids, economy. Written by Jessica Goodman. . WHKP Radio out of Hendersonville, NC (February, 2010). NC State University to study importance of summer camps in WNC.

Economic Impact Study for Valspar Championships . Tampa Bay Business Journal. (August 27, 2015). Tournament officials, USF team up to study economic impact of Valspar Championship. . Tampa Bay Business Journal. (March 21, 2016). How the Valspar acquisition affects Tampa Bay area golf sponsorship.

Online Learning . Technician. (June 27, 2016). Bonnabeaux, M. Gamifying the classroom: a fresh take on teaching. http://www.technicianonline.com/features/article_94b180d8-38f9-11e6-83d7- e745adfc611c.html?mode=story