Thesis Adviser Recommendation Letter
Total Page：16
File Type：pdf, Size：1020Kb
THESIS ADVISER RECOMMENDATION LETTER This thesis entitled “THE APPLICATION OF JAPANESE‟S SOFT POWER IN THE U.S.A: THE CASE STUDY OF ANIME AND MANGA (2000-2007)” prepared and submitted by Muhammad Aji Barli in partial fulfillment of the requirements for the degree of Bachelor‟s degree in the School of Humanities has been reviewed and found to have satisfied the requirements for a thesis fit to be examined. I therefore recommend this thesis for Oral Defense. Cikarang, Indonesia, April, 2015 Teuku Rezasyah, Ph.D i DECLARATION OF ORIGINALITY I declare that this thesis, entitled “The Application Of Japanese‟s Soft Power In The U.S.A: The Case Study Of Anime And Manga (2000- 2007)” is, to the best of my knowledge and belief, an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Cikarang, Indonesia, April, 2015 Muhammad Aji Barli ii PANEL OF EXAMINER APPROVAL SHEET The Panel of Examiners declare that the thesis entitled “THE APPLICATION OF JAPANESE‟S SOFT POWER IN THE U.S.A: THE CASE STUDY OF ANIME AND MANGA (2000-2007)” that was submitted by Muhammad Aji Barli majoring in International Relations from the Faculty of International Relations, Communication and Law was assessed and approved to have passed the Oral Examinations on 15 April, 2015. Hendra Manurung, MA. Chair Panel Examiner Eric Hendra, Ph.D Examiner II Teuku Rezasyah, Ph.D Adviser iii ABSTRACT Title: The Application Of Japanese‟s Soft Power In The U.S.A: The Case Study Of Anime And Manga (2000-2007) This research attempts to describe about the application of the Japanese cultural diplomacy in the U.S in order to promote understanding of Japan that leads to better image from 2000 until 2010. This research is trying to explore the Japanese government, manga and anime industries efforts by analyzing the markets and American reaction to Anime and manga. However, there were some obstacles that had to be faced by the Japanese in fulfilling their goals which is affecting the market and reactions from the American people. 2000 – 2010 was chosen because it completely shows upside and downside of the anime and manga related market in the U.S. the qualitative research is used to explain the problem discussed. Books, reports, journals from the government, scholars and other eligible individual were used as the primary sources of this thesis. This research showed that the Japanese taking its cultural diplomacy seriously as one of their primary tools to spread their culture. Keywords: cultural diplomacy, Japan, Anime, Manga iv ABSTRAK Judul: Aplikasi Soft Power Jepang Soft Power di U.S.A: Studi Kasus Anime Dan Manga (2000-2007) Penelitian ini dimaksudkan untuk menjelaskan tentang penerapan diplomasi budaya Jepang di Amerika Serikat dalam rangka untuk mempromosikan pemahaman tentang Jepang yang mengarah ke citra yang lebih baik dari tahun 2000 sampai 2010. Penelitian ini mencoba untuk mengeksplorasi usaha pemerintah Jepang, industri manga dan anime dengan menganalisis pasar dan reaksi Amerika Serikat pada Anime dan manga. Namun, ada beberapa kendala yang harus dihadapi oleh Jepang dalam memenuhi tujuan mereka yang dimana mempengaruhi pasar dan reaksi dari orang - orang Amerika Serikat. Tahun 2000 sampai 2010 di pilih karena ini menguak semua naik dan turun dari pada pasar yang berhubungan dengan anime dan manga di Amarika Serikat. Penelitian kualitatif digunakan untuk menjelaskan masalah yang di diskusikan. Buku, laporan, jurnal dari pemerintah, peneliti dan individu yang kompeten lainnya digunakan sebagai sumber utama untuk thesis ini. Penelitian ini menunjukkan bahwa Jepang sangat serius dalam menjalankan diplomasi budayanya sebagai salah satu alat utama dalam menyebarluaskan budayanya. Kata kunci: diplomasi budaya, Jepang, anime, manga v ACKNOWLEDGEMENT Alhamdulillahirabbilalamin that I finished my thesis. It is thanks to Allah that it made possible to finish my thesis, all praise be to Allah. Indeed, Allah will not change the condition of a people until they change what is in themselves. For I struggle to get my thesis finished and Allah answered my will and prayer to make it possible to finish my thesis. Also not to forget to mention, this is would not be possible without the support of people who is dear and kind to me. I would like to thanks my parents who are very patient with having a child like me, also not to forget, my brother and sister. Foremost, I would like to thank my thesis advisor Mr. Teuku Rezasyah, not to mention his knowledge and suggestion will always made my day to write a better thesis. From the beginning of my chapter 1 until the end of my final defense, his support is always be with me. Thank you for your guidance and support. I will never forget your “Good Luck” words in the end of our counseling. It may not be much, but I always need a help that I can get and you always there for me to guide my thesis. Also, without your instruction, it will not possible for me to finish this thesis and fulfilling the college standard. Not to forget, I also would like to thank my second advisor Ms. Nabilla Sabban. Though it is short, you helped me in achieving my goals to finish my thesis. Secondly, I would like to thank my wonderful International Relations lecturer, Mr. Anak Agung Banyu Perwita, Mr. Eric Hendra, and Mr. Hendra Manurung, Mr. Makmur Widodo, Mr. Bantarto Bandoro, and so forth. Thank you for all the lectures in this 3 – 4 years of my campus life. Thank you for your kindness, patience and your effort to guide us to become one of future leaders. I always glad that I am end up with you all experienced and generous lecturer. Did you know that I always compare you all to others sir? When they complain about their lecturer for being so harsh and illogical, I always said “really ?I am glad that my lecturers is not like that, they are so kind, even when one time I can‟t attend to their class and they gave us an assignment, its already due date, so I ask them whether it is okay for me to work on it, they said “you work on it, submit it on X day on my class/cubicle.”” That kind of generosity, I hardly find in other major lecturers. Thank you so much, it means a lot to me. vi The last, but by no means least, to all my IR friends, thank you for being such a great companion. Thanks for keeping up with my weirdness and laugh happily with me. Thanks for all the support in sad and happy moments. This college life of mine will never be as awesome as it is without you all. Especially, thanks to my special significant other Koesrina Rahma Faradisa who always supported me and going all kind of situations and conditions with me, from the deepest of my heart, I really am grateful to you. Thanks to my closest friends Rajiv Ambara, Azhar Fuadi, Mahfud Hajrikhan albasyitu, Putri Kuncahyo, Priska Maharani, Wasty Yofa, Ayu Yunia, Reza Virgiawan Sulistio, and others that I cannot spell all of them one by one. vii TABLE OF CONTENTS PANEL OF EXAMINER ............................................................................................ III APPROVAL SHEET ................................................................................................... III ABSTRACT .................................................................................................................. IV ACKNOWLEDGEMENT ........................................................................................... VI TABLE OF CONTENTS ......................................................................................... VIII LIST OF FIGURES ....................................................................................................... X LIST OF TABLES ......................................................................................................... X LIST OF PICTURES ................................................................................................... XI LIST OF ACRONYMS ............................................................................................... XI CHAPTER I ................................................................................................................... 1 INTRODUCTION .......................................................................................................... 1 1.1 Background of the Study ....................................................................................... 1 1.2 Problem Identification ............................................................................................. 5 1.3 Statement of the Problem ........................................................................................ 7 1.4 Research Objective .................................................................................................. 8 1.5 Significance of the Study ......................................................................................... 8 1.6 Theoretical Framework ........................................................................................... 9 1.7 Scope and Limitations of the Study ...................................................................... 10 1.8 Definition of Terms ................................................................................................ 11 CHAPTER II ................................................................................................................ 13 viii LITERATURE REVIEW ........................................................................................... 13 2.1 Background ...........................................................................................................