SPECIAL ADVERTISING SUPPLEMENT New Rochelle IDEALLY YOURS

For those seeking their ideal, any ideal, New Rochelle is where a heritage of originality, refreshed perspectives, and a culture of inclusion, inevitably creates ’s next great place. SPECIAL ADVERTISING SUPPLEMENT

The world’s greatest achievements are INTRODUCING the result of passionate people pursuing personal ideals.

For original thinkers to thrive, they must be in a ALL NEW place that supports individuality and the pursuit of your next big thing. New Rochelle is that ideal place! NISSANS melting pot. Because original thinking wonder why you ever left home at all. is celebrated, education is a top pri- That’s New Rochelle. Ideally locat- 3FROM THE ALL NEW ority resulting in a nationally recog- ed, ideally diverse, ideally entertain- nized public school system. Youthful ing, and just waiting for you to make it optimism and an influx of fresh ideas Ideally Yours. continue to be nurtured with the OF NEW presence of three thriving higher Heading toward an education institutions—, Monroe College, and The College of Ideal Future ROCHELLE Welcome to New Rochelle It’s not just growth, it’s smart New Rochelle. A progressive community located growth. The City’s newly reformed Individual ideals are also actively minutes from where zoning system ensures a predictable, supported by the business commu- personal ideals are celebrated and professional approval process, and nity. Entrepreneurs are attracted first you won’t be pressured to conform to environmental pre-clearance increases THE NEW 2016 NISSAN by the energy of new ideas followed an established lifestyle. Instead, you’ll speed and efficiency. Private incen- by the support and engagement of find a culturally diverse community tives are linked to public interest to leaders willing to make things happen. that values freedom of thought. Like support the arts, connectivity, preser- THE NEW 2016 NISSAN TITAN THE NEW 2016 NISSAN Extensive planning incentives and the many influential writers, artists, AVAILABLE NOW resources have been put in place to vation, and green design. and entrepreneurs who found inspi- ensure the success of all businesses, In declaring “New Rochelle is ration in New Rochelle in the past, from start-ups to large established open for business,” Mayor Noam ALTIMA MAXIMA a new generation of creative minds businesses to retail. New Rochelle’s Bramson notes, “Our plan lays out a AVAILABLE NOW AVAILABLE NOW is reaching for the stars; they are Industrial Development Agency and comprehensive vision for a thriving pushing boundaries, imaginatively Corporation for Local Development city center where all of us—whatever bending rules, and experiencing the stand ready to assist the growth of our means and tastes, whatever our pride of ownership that comes when businesses and non-profits. And they idea—can find a place to shop, a place each voice, each personal mark, helps all collaborate, enhanced by popular to work, a place to meet, or a place shape and define the community’s community activities such as outdoor to live. It’s a vision for sustainable whole. summer movies, family fun nights, growth that makes our region greener In fact, everything about New and cultural events to stimulate New and more competitive. Shaped from Rochelle is defined by an “anything’s Rochelle’s economy. street-front to skyline by the best ur- possible so pursue your dreams” atti- Naturally, the easy accessibility of ban design. And with financial terms tude. No excuses—just an abundance nearby New York City also contributes that fund specific public benefits and of inspiration and initiative. The to New Rochelle’s ideal location. In 30 put taxpayers ahead.” ongoing transformation of Downtown minutes, you can be transported by He adds, “But our plan is also and the Waterfront is tangible proof. a Metro-North train into the heart of more than just a vision; it’s also a de- The community has long recognized Manhattan with its unbridled energy, tailed roadmap for accomplishing that the symbolic and literal importance entertainment, and culture. If you vision, because it provides developers of redefining this city center into a want to take a bite out of more than with the clearest path ever for in- walkable Downtown that leans urban “The Big Apple,” LaGuardia Airport is vesting successfully in New Rochelle. without being too gritty—a Downtown just a few minutes away, also thanks Every expectation and requirement is whose star is rising with emerging art- to Metro-North. And at the end of defined up front, the environmental ists, aside loft apartments, expanding your day or trip, the train can return review is already completed, the zon- office and retail space, and a diverse you to New Rochelle where shoreline ing provides for flexibility in response restaurant scene. views of Sound, leafy to the market, and the approval New Rochelle’s open-minded atti- neighborhood streets, and beautiful process places professionalism ahead tudes and support for the individual parks make it hard to believe just of politics. have shaped a culturally diverse and minutes ago you were in the middle of “What’s more, with our master NISSANOFNEWROCHELLE.COM eclectic community. Varied back- the nation’s largest city. The welcom- developers at RDRXR prepared now grounds, ethnicities, and ideas have ing attitude, walkable Downtown, and to launch their own catalytic projects, 2533 PALMER AVENUE blended into a flavorful modern-day abundant entertainment will make you we’re poised to ignite the local right OF NEW NEW ROCHELLE, NY 10801 ROCHELLE 855-872-9033 2  NRNY SPECIAL ADVERTISING SUPPLEMENT SPECIAL ADVERTISING SUPPLEMENT

away—giving every other investor the Council approving the relocation of promoting healthier residents in the businesses and property owners, the confidence that comes from knowing the aged City Yard from prime water- process. Through the efficient and BID remains passionately focused on that our Downtown is surging forward front property in the city’s East End fun program, 100 smart bikes and 12 its goals of economic development, as a whole, and that no one is alone to two locations near Interstate I-95. stations will be installed in high-traffic new opportunities, and new invest- in placing bets. Paired with New Twining Properties also unveiled their areas throughout the City. Unlike oth- ment in New Rochelle’s bright future Rochelle’s core assets—our unrivaled vision for “Pratt Landing” at Echo Bay er traditional dock-dependent efforts, that’s destined to be Ideally Yours. location and transit connections, our that would blend retail, office, hotel, this smart bike technology relies less Learn more at www.NewRochelle talented and diverse population, our and residential space, leaving corri- on expensive docking stations and NY.com/Development. great schools and libraries and neigh- dors with unobstructed water views. enables users to find, rent, and return borhoods—the combination is ideal.” bikes using a mobile app with GPS Winning with Innovation location capabilities. THE HAMMEL Trend-setting innovation. The City’s The four-story Hammel luxury rental innovative programs and initiatives Embracing the building and its five-story counterpart pair perfectly with its ambitious de- Entrepreneurial Spirit across Burling Lane are just the start. velopment, while also attracting a new A vital investment in the future. A mini neighborhood is rising on a “There is no generation. New Rochelle residents The City’s Ideally Yours brand has triangle along Burling Lane, next to community in all of and visitors never have to run out been adopted by businesses new and the Downtown core. New York that offers of power while living life on the go, old. As the first point of contact for ELD Properties is planning a thanks to the City’s innovative new existing and new business owners, seven-building enclave of mostly a better opportunity approach to smart technology. This the City’s Business Ambassador, six-story buildings that will present a summer whimsical Soofa charging today...or a bigger upside Lisa Davis, serves as the face of stations and benches arrived at four New Rochelle, assisting with a wide tomorrow.” locations throughout New Rochelle. variety of services, from providing –MAYOR NOAM BRAMSON Not your traditional park bench, information about applying for grants the modern outdoor charging sta- or loans to bringing issues to City tions and benches use solar power departments for effective resolution. A to charge small electronic devices new “Ideal Business Guide” puts valu- (including cell phones) through USB able information about opening and ports. Bringing urban furniture to pub- New Rochelle’s Master Develop- operating their own ideal business in lic spaces, Soofas have been installed New Rochelle right at the fingertips of ment Agreement with RDRXR has in high-pedestrian areas, providing paved the way for the large-scale ren- budding entrepreneurs. best services and supporting commu- THE MILLENNIA, THE NEXT LOW-RISE LUXURY “My role is to help New Rochelle ovation of the City’s Downtown. Their nity interaction. RENTAL BUILDING IN THE WORKS, IS TARGET- first project is a 28-story multi-use businesses be more ED FOR 30-YEAR-OLD PROFESSIONALS. building at 587 Main Street with 280 successful,” Davis residential units, 16,800 square feet explains. “I help transition from the low-rise buildings of retail space, and an approximately them make con- to the north and the towers of more 10,000-square-foot black box theater. nections with other than 20 stories that will continue to The groundbreaking for the project businesses and to rise Downtown. that reflects the historic façade and partner with local “The development of Downtown marquis is scheduled for late Novem- and state agencies New Rochelle has really begun,” says ber. and financial insti- Anthony Hammel, a partner in the The projects have created a ripple tutions for valuable company with his brother William and effect in the outskirts of Downtown. resources. Ideally, investor Dr. Robert Leaf. “And you’re The Lombardi building at 111 Park we’ll be able to grow going to see a lot more. The city Avenue, for example, has brightened existing businesses leaders like to say they’re open for North Avenue, the City’s main north/ SOOFA BENCHES ALLOW RESIDENTS AND VISITORS TO CHARGE business, and they mean it.” MOBILE DEVICES ON THE GO. and incent new busi- south thoroughfare, melding Old ness development ELD is focusing on high-end res- World charm with modern ameni- In partnership with P3GM, a lead- by providing useful assistance and idences, with each building catering ties. On Huguenot Street, millennial ing public-private smart city project paving the way for more direct com- to its own population. The next one housing will anchor the downtown’s developer, and E3Think, an urban munication and support between the to rise will be the Millennia, its design eastern gateway and to the west, and developer focused on technology, City and business owners.” Lisa Davis targeted for 30-year-old professionals, with a koi pond, trees, and plants in a residential project is under way for economics, and design, New Rochelle can be reached at (914) 654-2189 or a center atrium that will rise all six 393 Huguenot Street. Monroe College will launch a new Bike Share program [email protected]. stories to a roof of glass pyramids. also has announced the opening of a in spring 2017 as yet another step in The Downtown Business Improve- “It’s going to have a beautiful glass Barnes and Noble college bookstore the City’s commitment to sustainable ment District (BID) continues to be roof with a series of pyramids that at New Roc City by the end of the transportation alternatives. The first an anchor for business development, will let in light,” Hammel says. “From year. of its kind in Westchester, the Bike artists in residence programs, and afar, the roof will appear to be a work New Rochelle’s waterfront revital- Share program will help reduce emis- family and cultural events. Represent- of art.” ization plan continues, with the City sions, traffic, and parking congestion, ing Downtown New Rochelle’s 800

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914INCad4.625x10.indd 1 9/30/16 4:45 PM SPECIAL ADVERTISING SUPPLEMENT OWNER CONSTRUCTION Q4 2016 & TENANCY Q2 2018 110 extraordinary rental apartments ideally located one block from the metro in downtown New Rochelle Texas Roadhouse, and Posto 22, along with several establishments closer to Full Service Building 24/7 Concierge Glass Atrium Koi Pond Fitness Center Chef’s Kitchen The Millennia NR,LLC campus on North Avenue. High Ceilings In-Unit Laundry Media Center Business Center Rooftop Terrace 20 Burling Lane As Downtown grows into a livelier New Rochelle, NY 10801 urban center, it will offer students www.theMillenniaNR.com more chances for recreation, and (914) 636-6070 more opportunities for those who DEVELOPER grow to appreciate the City so much that they want to begin their new lives there after they graduate. “Incoming students look for more ELD Properties eldproperties.com than the academics and campus ARCHITECT activities,” Wilson adds. “They want to know it’s in a nice area, with plenty of things to do nearby.” Architecture + Design scoarch.com PINE BROOK FITNESS ENGINEER LLC

32 Burling Lan e Residents moving to Downtown New New Rochelle NY 1080 1 914 636.6070 Rochelle won’t have far to go if they Bridgeport, CT IONA COLLEGE RECENTLY OPENED ITS NEW NORTH AVENUE RESIDENCE HALL. want to try their skills swinging a ten- INTERIOR DESIGNER nis racquet, taking an exercise class, Peter George Antone

or climbing a sheer rock face. woodbury, ct The Hammel, aimed at a slight- Iona,” says Todd Wilson, the college’s ly older demographic, boasts the spokesman. “That’s especially true as Just outside Downtown, on Rhodes look and feel of a hotel with luxury we recruit from around the New York Street, residents can explore Pine NORTH ELEVATION appointments, including ample crown metro area, from out-of-state, and Brook Fitness, with tennis courts,

unique exercises classes, and a moldings and soft music in the lobby. even internationally.” 40-foot-high rock-climbing wall—the A-000 “We’re drawing people from The proximity to Downtown has theMillenniaNR.com Manhattan, Brooklyn, and Queens,” always been a draw for many of the only one in the New Rochelle area— Hammel notes. “New Rochelle is a college’s 4,000 students, who can offering challenges from the relatively great location. It has some of the best easily get there on the college’s Gael easy- to expert-level overhang climbs. Advertising Opportunity parks in Westchester. And the train Express shuttle to the City’s train The newest facet to the multi-sports be social. be NoMa Social. station is phenomenal, sitting right in station. Once there, they take in center is the fitness component, with the heart of Downtown. That’s some- movies at the at the 18-screen Regal classes that are expanding to accom- 2017 FACES OF thing many other cities don’t have. Multiplex at the New Roc City enter- modate children. And it’s something you can’t replace.” tainment center, or take in lunch or “New Rochelle is an up-and-com- WESTCHESTER BUSINESS dinner at local eateries. Some of the ing city,” says Valerie Ferrara, Pine IONA COLLEGE restaurants even accept the college’s Brook Fitness Site General Manager. SPECIAL PROMOTION be social. be NoMa Social. meal plan, including Applebee’s, “A lot of people are coming here from DOES fces of Iona College has been expanding its WESTCHESTER 2016 on-campus population for years, even as the city of New Rochelle plans to KNOW YOU? transform its core. Introduce yourself to This semester, the seven-story Westchester with Faces fces of WESTCHESTER of Westchester Business, BUSINESS North Avenue Residence Hall opened 2016

a special one-of-a-kind THE FACE OF along the city’s major north-south COMMERCIAL REAL ESTATE section, in the Q1 issue of TENANT REPRESENTATION artery, allowing Iona to house ap- CUSHMAN & WAKEFIELD • Craig S. Ruoff With over 25 years of local and national commercial real estate experience, Craig Ruoff is a Senior Director of Brokerage with Cushman & Wake eld, and regarded as one of the market’s most accomplished brokers. 914INC. Whether you are Known for his expertise, loyalty, and ability to devise creative solutions for his clients, Ruoff works with clients to protect their short- and long-term interests. Whether renewing or renegotiating leases, relocating, expanding, proximately 250 more students on its contracting, buying, or selling, Ruoff not only brings tremendous value, but is dedicated to his clients before, during, and long after the transaction. Ruoff, who also serves on the Board of Directors of the Child Care Council of Westchester, has been recognized as one of the county’s 40 Under 40 Rising Stars by the Business the pioneer in your field or Council of Westchester. campus. That came four years after 7 RENAISSANCE SQUARE, 5TH FL• WHITE PLAINS 914.305.9306 • www.linkedin.com/in/craigruoff the opening of East Hall, another on the brink of greatness, dormitory. what is it that you want to With Downtown New Rochelle just be known for? Let Westchester business a short trip to the south, the dramat- leaders know what makes you and your business unique. ic growth planned there, with more Position yourself as THE Face of Westchester Business restaurants, shops, and activities, will within your specialty! make it even more of an attraction to the young adults who come to Iona Space Reservation Deadline: January 6, 2017 [eat] + [drink] from throughout the region as well as [eat] + [drink] considerable distances. For information call 914.345.0601 x138 or nomasocial.comnomasocial.com | one | oneradisson radisson plaza plaza new rochelle rochelle ny | ny914.576.4141 | 914.576.4141 “Every step forward that New PINE BROOK FITNESS ADDS A HEALTHY HOT SPOT TO A WALKABLE DOWNTOWN. email [email protected]. Rochelle takes is a step forward for

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Page 47.indd 7 10/21/16 3:04 PM SPECIAL ADVERTISING SUPPLEMENT SPECIAL ADVERTISING SUPPLEMENT the New York area and from other events, including a weekly salsa NISSAN places. New restaurants are opening. night on Thursdays, twice-monthly It’s becoming such a hot spot. And painting nights, and weekend events To Anthony Panarella, the owner of many people are coming here to get that change constantly just to mix it Nissan of New Rochelle, the City’s fit.” up. Bands, DJ’s, Tarot card readers, plans for sweeping Downtown devel- The exercise program offers pop- comedians, and other entertainers opment are continuing to elevate the ular group classes, including Zumba delight guests. profile of a city that’s already a great Strong, Barre-Pilates Fusion, and Spin. “We try to keep it fresh and on a place to live and operate a business. But in concert with Pine Brook Fitness’ rotating basis,” says General Man- “New Rochelle is a great city to live other activities, it can also offer class- ager Colby Brock. “There’s always in, with its easy commuting options es unavailable elsewhere that focus on something different going on for the and access to theater and restaurants building specialized skills. Classes, for weekends.” and other things that people,” he instance, can include tennis tourna- The hotel opened more than 40 says. “The new development is going ment training and bouldering, which is years ago in an ideal spot. Although in to bring more of the assets to the City rock climbing to shorter heights with an older building, the Radisson shines and more people to experience the no ropes, over safety mats. with all the upgrades the owners have area.” The center is increasingly involved made to keep the property as current in the New Rochelle community. It as if it were built today. Many of the offers free “Boot Camp” exercise 129 rooms feature views of the Long sessions at the Saturday Downtown Island Sound just to the east or the MERCEDES-BENZ OF NEW ROCHELLE IS Grand Market in October, has hosted a Manhattan skyline to the south. CELEBRATING 10 YEARS OF SELLING LUXURY ramen-eating contest with Roc-N-Ra- “The location is amazing,” Brock AUTOMOBILES IN THE NEW ROCHELLE AREA. men restaurant, and plans to display says. “It doesn’t get any better than art from the New Rochelle Downtown this if you want to be close to New He draws on the City’s popula- Business Improvement District’s Arts York City, the Bronx or Connecticut, tion to fill out the dealership’s staff at 5 Anderson initiative. the airports, the beaches, the Bronx of more than 100 employees. The And more will come, Ferrara says. Zoo, or Yankee Stadium.” business looks to local schools “We’ve very community driven,” she The city development will bring including Salesian High School and notes. “As the Downtown grows, we many new residents and profession- Iona College, where they discover will be offering more events that both als who can dine at NoMa Social, or employees who work in several areas. new and longtime residents can enjoy.” whose visiting families can stay in the Some perform technical or mechan- hotel. The Social Room is perfect for ical work, others handle accounting, celebrations—bar and bat mitzvahs, ANTHONY PANARELLA, OWNER AND and still others serve in the reception RADISSON weddings, even a 50th anniversary EXECUTIVE MANAGER OF NISSAN OF NEW area, where their friendly faces are ROCHELLE. celebrated by a couple with their New Rochelle’s reinvented Downtown the first customers see. large family; it is the most electrifying may be on the horizon, but the re- “They have great outgoing per- Nissan has sold and serviced party room in Westchester. Digital vamped Radisson Hotel New Rochelle sonalities,” Gallagher notes. “People cars on Palmer Avenue for 15 years. mapping adorns all the walls in the is already essentially complete. A come in and they’re greeted with Panarella took it over two years ago Social Room and half of NoMa Social, three-year makeover of the 10-sto- these big smiles.” and revived the business, which now allowing floor-to-ceiling images to be ry hotel with office space mostly The City also has a great demo- employs 72 people and devotes itself projected, showing the celebrants, graphic mix for Mercedes-Benz, to customer service. He also invested landscapes, videos, or even a live Gallagher says, with people coming to in the community, supporting Little Instagram stream of a party as it look for everything from their certified League and donating four all-electric takes place. With endless possibilities, pre-owned models to the top-of-the- Nissan Leaf cars to the City under the images can show the skyline of line models as well as the newest its GreeNR environmental program. Paris or San Francisco or even, as it models just being launched. Along with the cars, he installed evolves, Downtown New Rochelle. The dealership demonstrates its charging stations for electric vehicles commitment to the community by in the garages at the Metro-North Be a part of our award-winning publications: MERCEDES-BENZ supporting and sponsoring such local train station and New Roc City. Spectacular West Point’s A Thanksgiving Feast Where to Wow The Advice Issue Our Shrinking VOLUNTEERING: 12 MEANINGFUL WAYS TO GIVE BACK The Valley’s top chefs prepare and Winter Getaways First Female Dean Your Clients 35 Helpful Business Tips share their recipes Industrial Market

WESTCHESTER organizations as the Boys and Girls The shop has also served as a WESTCHESTER HOME wedPUBLISHED BYdin WESTCHESTER AND HUDSON VALLEY MAGAZINES gs 5 Incredible SMARTSMART Local TOP ALAN GASS, MD location in the New Rochelle Council WESTCHESTER MEDICAL CENTER Weddings In the 10 years that Mercedes-Benz of Clubs of New Rochelle, the March From a bucolic Hudson River inn to a SOLUTIONS SOLUTIONS Grand country club DOCS◆ + the best 664 designer tips 2016 Lookbook Physicians 4th Annual 4 Fab Honeymoons Space Modern vs New Rochelle has sold its luxury auto- of Dimes, the New Rochelle Police on the Arts’ annual ArtsFest weekend. in 62 Vintage Jewelry Specialties doctors in specialties Where to Wed Guide WINTER 184 51 100+ reception sites Small Business Awards 400+ Local Resources Westchester GETAWAYS For Your Wedding (BEYOND SKIING!) Plus, Valley organizations How to Physicians Answer making a big Welcome Expert+ FESTIVALS • DINING impact. Holiday Our Healthcare 14 Guests mobiles in the New Rochelle area, the Foundation. In addition, taking an interest in the Medical SPAS • WILDLIFE TOURS Questions ICE GOLF • SHOPPING For more Tips Plus: Warming Up to +Expert Tips for: Solar Power Beautiful Ceremony • Reception • Registry Office Art Bedrooms And Much, Much More company has put down roots in the The Downtown development, he ob- City’s progress, Panarella supports information: Explained + the City’s plan for a bike-sharing THE NEWLY RENOVATED RADISSON HOTEL community. serves, will amplify the community’s Westchester Magazine NEW ROCHELLE ADDS EVEN MORE SPARKLE “This is an amazing area,” says assets. program much like the Citi Bike 914.345.0601 ext 138 [email protected] TO THE REINVENTED DOWNTOWN. General Manager Joe Gallagher. “The “You have this beautiful develop- program in New York City. location is spectacular. You’re right ment plan coming, and everyone is “More development brings a Hudson Valley Magazine 845.463.0542 ext 102 • [email protected] wrapped up in March 2016. on and there are going to benefit from it,” Gallagher greater awareness of the City and all The Mediterranean restaurant NoMa some great restaurants and fami- explains. “It’s really going to bring it has to offer,” he adds. “And that To subscribe visit westchestermagazine.com and hvmag.com Social hosts a wealth of regular ly-owned stores in the area.” more life to New Rochelle.” helps us all.”

8  NRNY NRNY  9 WANT TO GROW YOUR BUSINESS? SPECIAL ADVERTISING SUPPLEMENT Book Your Parties and Resource Directory Celebrations Now City of New Rochelle Department of Development City Hall 515 North Ave New Rochelle WEBSITES VIDEO PRODUCTION (914) 654-2185 www.newrochelleny.com

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Iona College Farm-to-Table Cuisine • Fresh Fish & Seafood Daily • Organic Farm Raised Meats 715 North Ave Organic Wines Available • Craft Cocktails New721 Rochelle Main Street, New Rochelle, NY | 914.637.3777 for reservations | dubrovnikny.com (914) 633-2000 721 Main Street, New Rochelle, NY | 914.637.3777 for reservations | dubrovnikny.com www.iona.edu721 Main Street, New Rochelle, NY | 914.637.3777 for reservations | dubrovnikny.com

Mercedes-Benz of New Rochelle 77 E Main St New Rochelle (800) 549-5587 www.mbnewrochelle.com

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