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D.11.1.3: FIWARE Market and Competition Analysis Private Public Partnership Project (PPP) Large-scale Integrated Project (IP) D.11.1.3: FIWARE Market and Competition Analysis Project acronym: FIWARE Project full title: Future Internet Core Platform Contract No.: 285248 Strategic Objective: FI.ICT-2011.1.7 Technology foundation: Future Internet Core Platform Project Document Number: ICT-2012-FI-285248-WP11-D.11.1.3 Project Document Date: 2014-31-12 Deliverable Type and Security: PP (Private) Author: Juan Bareño Contributors: FIWARE Consortium Future Internet Core Platform 1.1 Executive Summary Following with 11.1.2., in which a preliminary indication of the 3rd Platform as the new basis for competition in ICT as well as its main technological elements according to market demands. Following with the mentioned new basis of competition and the superiority of ecosystem economics. The objectives of this new version of market analysis are: - Continue to analyze ICT Market situation and what is next for European App Economy: o In relation with Cloud, IoT, Open Data, Smart Device, Security, Open Source. - Deepen on how to deliver a platform for rapid application development and how to create an ecosystem. - Analysis of the Platform Market Positioning and of the Platform sustainability : Foundation and Building a Community - Analysis of the exploitation of FI technologies in the main potential market sectors o Smart Cities, Smart Industry and Public Sector, Smart Home and Smart Social - European Policy Opportunity : The policy and regulatory analysis in relation to the specific themes (Data protection, Cloud computing, etc.) and the description of the conditions to create a successful EU App ecosystem. 1.2 About this Document This document has two parts: first it provides an analysis, relatively general, of the emergence and market potential of 3rd platforms in the ICT industry. In this study we analyze the desired elements of this platform according to technological trends and market demands, exploring the business opportunities, benefits, potential business models. Finally, we identified the first Instances or GEs combinations with major demand into the market Secondly, we analyzed the platform competition and the ecosystem engineering, main challenges, potential business models, success and constraints factors and we conclude with the identification of main applied ecosystems for the Future Internet Applications. Finally, we analyze the European Context to the expansion of the service economy within the EC, main European policies, regarding Future Internet, involvement of SMEs and entrepreneurs, Smart Cities, Smart Industry as well as the main regulatory barriers to overcome. 1.3 Intended Audience As this deliverable contributes to defined FI-PPP Programme level activities the perspective and needs of FIWARE and the FIWARE consortium and related stakeholders are the addressed audience. As the dissemination level is "PP" (FI-PPP private) there is no plan to release this document to external parties. 1.4 Context of Chapter WP11 Exploitation This work package focuses on a series of activities that identifies, create and work towards the exploitation and standardization opportunities of the FIWARE project results. This work package approaches exploitation of the FIWARE results from the point of view of the partners of the FIWARE D.11.1.3: FIWARE Market and Competition Analysis 2 Future Internet Core Platform consortium, both individually and as a project. It does not intend to replace or overlap exploitation activities at the Future Internet Public Private Partnership Programme level, but to complement in a synergetic way the work that other projects within Usage Areas will do in terms of take up of the generic enablers provided by FIWARE., therefore complementing the perspectives of the partners of this project and the related stakeholders in the ecosystems they represent. The exploitation of FIWARE results is not based on a purely technological approach (technology push) but on the needs and requirements of the future “customers” and “users” of FIWARE enablers. As a result, both supply and demand are meet within this WP. With that in mind the project’s exploitation activities have as main objectives the: • Definition of project outcomes from an exploitation point of view, including identification of stakeholders and different typologies of users that will make use of FIWARE • Systematic analysis and continuous monitoring of market situation and trends • Definition of overall and individual exploitation plans • Definition of a framework for IPR and licensing management • Definition of a Sustainability Plan for FIWARE results • Policy and Regulation Considerations • Feedback of adjustments to project plan if necessary and promotion of the FIWARE Testbed as an Open Innovation Lab • Business oriented communication and training activities to increase market awareness and impact • Definition and implementation of a standardization strategy that will enable adoption and achievement of the project goals and ambitions • Definition of impact indicators and management of those along the project duration This WP also supports and runs the project-level Standardization Committee that is in charge of the overall strategy, planning and execution of the Standardization activities. 1.5 Structure of this Document The document is compiled in MS word and was prepared in the private wiki of the exploitation work package; eventually this will be uploaded to the fi-ware-review FIWARE wiki D.11.1.3 FIWARE Market and Competition Analysis 1.6 Acknowledgements The current document has been elaborated using a number of collaborative tools, with the participation of Working Package Leaders and as well as those industrial partners’ business people in their teams they have decided to involve. D.11.1.3: FIWARE Market and Competition Analysis 3 Future Internet Core Platform 1.7 Keyword list FIWARE, PPP, Market Analysis, Generic Enabler, I2ND, Cloud, IoT, Data/Context Management, Applications/Services Ecosystem, Delivery Framework, Security, Developers Community and Tools, ICT 1.8 Changes History Release Major changes description Date Editor 0.1 Table of Contents 19/03/2014 Juan Bareño (Atos) 0.2 First Version 30/03/2014 Juan Bareño (Atos) 0.3 Contribution from Leaving 30/05/2014 All leaving partners in Partners M36 0.4 Second Version 30/06/2014 Juan Bareño (Atos) 0.5 Third Version 30/09/2014 Juan Bareño (Atos) 0.6 Fourth Version 15/11/2014 All WPL Leaders 0.7 Firth Version 15/12/2014 Juan Bareño (Atos) 0.8 Sixth Version 30/12/2014 Juan Bareño (Atos) 0.9 Seventh Version 30/12/2014 Juan Bareño (Atos) 0.10 Eighth Version 08/01/2015 Juan Bareño (Atos) 0.11 Final Version 13/01/2015 Juan Bareño (Atos) 1.9 Table of Contents 1.1 EXECUTIVE SUMMARY ..................................................................................................................................................... 2 1.2 ABOUT THIS DOCUMENT .................................................................................................................................................. 2 1.3 INTENDED AUDIENCE ...................................................................................................................................................... 2 1.4 CONTEXT OF CHAPTER WP11 EXPLOITATION ........................................................................................................................ 2 1.5 STRUCTURE OF THIS DOCUMENT ........................................................................................................................................ 3 1.6 ACKNOWLEDGEMENTS .................................................................................................................................................... 3 1.7 KEYWORD LIST .............................................................................................................................................................. 4 1.8 CHANGES HISTORY ......................................................................................................................................................... 4 1.9 TABLE OF CONTENTS ....................................................................................................................................................... 4 1.10 TABLE OF FIGURES .................................................................................................................................................... 6 1.11 TABLE OF TABLES ...................................................................................................................................................... 7 2 GENERAL ANALYSIS ........................................................................................................................................................... 1 3 ANALYSIS OF THE MAIN TECHNOLOGY COMPONENTS REQUIRED FOR THE APP ENABLEMENT PLATFORM ........................ 3 3.1 CLOUD COMPUTING .................................................................................................................................................. 4 3.1.1 Cloud Technology: Virtualization evolves into IaaS clouds with Open Stack attracting much of the attention ........... 5 3.1.2 Cloud Computing: Platforms Consolidate, Innovation Explodes ................................................................................ 13 3.1.3 Cloud Business Dimension: A Marketplace for business customers .......................................................................... 19 D.11.1.3: FIWARE Market and Competition Analysis 4 Future
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