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Attractions Management Issue 4 2009 Attractionswww.attractionsmanagement.com MFC(+H+)''0 management K?<D<G8IBJ K?<00 J:@<E:<:<EKI<J M@CC8>< K?<D<G8IB QFFJ8HL8I@LDJ K?<JLG<I?<IF<J DLJ<LDJ?<I@K8>< GC8EKF>F>CF98C M@J@KFI8KKI8:K@FEJ <EK<IK8@ED<EK K<:?EFCF>P ;<JK@E8K@FEJ N8K<IG8IBJ >8CC<I@<J <OGFJ 9Xebjpmj 9i`jkfcDlj\ld ?fnk_\Zfekifm\ij`Xc Xik`jkj\o_`Y`k`fe nXjj\klg`ej\Zi\k :?@G:C<8IP @88G8je\nZ_X`ik\ccjlj kf]Xjk\eflij\XkY\ckj SEE US AT IAAPA STAND 3019 ATTRACTIONS MANAGEMENT EDITOR’S LETTER SAVING AND CREATING ENERGY ON THE COVER: The 99 Village Theme Park, P26 isitor attraction designers and developers have traditionally focused their energies on understanding the needs of visitors and working to exceed their READER SERVICES V expectations, while at the same time designing attractions which can be cost- SUBSCRIPTIONS effectively managed in terms of personnel and maintenance costs. Julie Albone +44 (0)1462 471915 However, it seems these priorities are changing and operators across the sector CIRCULATION MANAGER are beginning to ask more testing questions about the energy costs of the attractions Michael Emmerson +44 (0)1462 471932 they purchase. Speaking at the Annual National Conference of Visitor Attractions EDITORIAL TEAM (VAC) in London in October, Ivan Knezovich from the West Midland Safari and EDITOR Leisure Park said energy consumption is becoming as important a consideration as Liz Terry +44 (0)1462 431385 capacity when purchasing rides. He predicted that rides’ power consumption fi gures MANAGING EDITOR would be made available as a standard part of the sales process in years to come. Kathleen Whyman +44 (0)1462 471918 Pressure from buyers will lead to innovation in all areas of energy consump- NEWSDESK tion and we may eventually see the widespread use of rides which generate more Tom Walker +44 (0)1462 471917 power than they use. One of the fi rst of these, the Green Dragon rollercoaster at the Pete Hayman +44 (0)1462 471931 Greenwood Forest Park in Wales, UK, manages a top speed of 25mph, while also Sarah Todd +44 (0)1462 471927 giving power back to the park. While this speed isn’t going to set any records, there Martin Nash +44 (0)1462 471933 are some great engineering companies in this market which are capable of working ADVERTISING TEAM PUBLISHER “The power needs of a wide range of attractions are being Julie Badrick +44 (0)1462 471919 scrutinised by buyers, while specifi ers are becoming ADVERTISING SALES aware of the need to both save and create energy” John Challinor +44 (0)1582 607970 Jan Williams +44 (0)1462 471909 on low- and no-energy concepts to help reduce the carbon footprint of rides and we Stephanie Rogers +44 (0)1462 471903 will be seeing more innovation in this area to the benefi t of all rides purchasers. ATTRACTIONS RECRUITMENT This change won’t be limited to theme parks – a wide range of attractions use Annie Lovell +44 (0)1462 471901 rides, from museums with ride-through exhibits to planetariums with simulation rides. ADVERTISING PRODUCTION The power needs of a variety of attractions are being scrutinised by buyers, while Ed Gallagher +44 (0)1462 431385 specifi ers are becoming aware of the need to both save and create energy. WEB TEAM One innovative project will see the team at the Science Museum in London using a chalk aquifer directly below the museum as a reservoir to help INTERNET Michael Paramore +44 (0)1462 471926 manage the heating and cooling of the museum. Dean Fox +44 (0)1462 471900 The system will use two boreholes – one to be a cold Tim Nash +44 (0)1462 471917 store, the other a warm store. In summer, water will be Katie Eldridge +44 (0)1462 471913 drawn from the cold store and used to cool the buildings. Emma Harris +44 (0)1462 471921 The heat expelled from the buildings will be pushed into FUN-KIT.NET/MUSEUM-KIT.NET the warm store. In winter, the fl ows will be reversed and PRODUCT SEARCH ENGINE water drawn from the warm store will be used for heating. Sarah Todd +44 (0)1462 471927 The resulting colder water will be pushed into the cold Martin Nash +44 (0)1462 471933 store, recharging it for the following summer. Mark Edmonds +44 (0)1462 471933 Exciting schemes such as these show how our industry DESIGN can make signifi cant contributions to the reduction of car- Andy Bundy +44 (0)1462 471924 bon emmissions through collaborative innovation. Claire Toplis +44 (0)1462 471910 FINANCE Liz Terry, editor, [email protected] Sue Davis +44 (0)1395 519318 Denise Gildea +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES spa business uniting the world of spas A NEW 3D DIMENSION FOR CINEMA The Leisure Media Company Ltd, Maurice Kelly BANKSY THE SCARLET VS BRISTOL MUSEUM Portmill House, Portmill Lane, Getting Wigan Active Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Do we need a tourism bank? Fax: +44 (0)1462 433909 e-mail: [email protected] ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY www.attractionsmanagement.com © Cybertrek 2009 AM 4 2009 ©cybertrek 2009 Read Attractions Management online attractionsmanagement.com/digital 3 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 4 2009 24 TALKING POINT: 34 OCCUPATIONAL HAZARD: HOW CAN AWARENESS THE CRYPTO FACTOR 3 EDITOR’S LETTER OF FREE ADMISSION TO We learn how Fairmont Aquatic Center MUSEUMS BE INCREASED? 8 MUSEUM NEWS managed when an outbreak of crypto 10 HERITAGE NEWS Almost half of Brits don’t know entry to meant under-fi ves were banned the Natural History Museum is free. The 12 BALPPA NEWS experts explain how to resolve this MUSEUMS: 14 36 THEME PARK NEWS MYTHICAL STATUS 16 SCIENCE CENTRE NEWS 26 NEW OPENING: Salzburg Museum’s archivist, Erich Marx 17 ZOO & AQUARIUM NEWS HERO WORSHIP reveals how they won the European 18 WATERPARK NEWS The 99 Village Theme Park opened in Museum of the Year Award 2009 19 GALLERY NEWS Kuwait earlier this year. Based on The 99 comic book superheroes, the park is the 40 ENTREPRENEURS: 20 PROFILE: fi rst of six which are being planned LYNTON V HARRIS CHIP CLEARY From launching a Halloween show in The new chair of IAAPA talks about deal- 30 MYSTERY SHOPPER: 1996 to running a global business. Harris ing with the recession, the climate and INSECTS APPEAL is out to entertain and scare the world! swine fl u. Rather than getting him down Want to get close to creepy crawlies? though, he’s excited about the rapidly We visit the new BugWorld Experience 43 SHOW REVIEW: evolving industry and what’s next in Liverpool to fi nd out if it has legs ECSITE 2009 6 Read Attractions Management online attractionsmanagement.com/digital AM 4 2009 ©cybertrek 2009 ISSUE 4 2009 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION PHOTO: ©HOLLIS PHOTO: BUYERS! Wherever you are in the world, fi nd suppliers 24/7 using Attractions Management’s dedicated leisure search engine: www.fun-kit.net SUBSCRIBE: Be a part of the bigger picture and subscribe to Attractions Management. To sign up, call: +44 (0)1462 471915 BUYERS’ GUIDE: For suppliers of products and services in the worldwide attractions industry, turn to page 81 44 GALLERIES: 56 MULTIMEDIA & AV: 68 INTERACTIVES: DRAWING ON EXPERIENCE REALITY SHOW STAYING IN TOUCH Kate Brindley tells us about setting up The latest applications for multimedia Augmented reality, mimicking motion the controversial Banksy exhibition and and audiovisual are used to bring sub- and real-time reactions are among the her new role as director at mima jects to life. Examples include talking latest interactive experiences wasps and a fl ight over London 48 PLANETARIUMS: 74 AUDIOGUIDES: NEW DIRECTIONS 60 WATERPARKS: THE STORYTELLERS A look at some of the latest openings POOLING RESOURCES The second part of our look at recent, and innovators in the industry Multi-slider rides and interactive toys are exciting audioguide projects big news at waterparks, providing fun 50 ATTRACTIONS DESIGN: for the whole family, while the Virginia 78 FUN-KIT SPECIAL: JONES AND JONES Graeme Baker Act makes pools safer TICKETING SYSTEMS We hear about the fi rm’s zoo design phi- A fun-kit/museum-kit focus on ticketing losophies and work at Miami Metrozoo 64 EXHIBITION DESIGN: systems available for attractions PIONEERING PORTRAYALS 54 MUSEUM DESIGN: New exhibitions inject life into the sto- 82 ODD JOB: VARIETY SHOW ries of Shakespeare and Darwin, while A FISHY TAIL We look at the way three design fi rms another challenges the stereotypical Marcy Terry describes her life as a tackle very different design projects image of Chinese Americans mermaid at Wacki Wachee Springs AM 4 2009 ©cybertrek 2009 Read Attractions Management online attractionsmanagement.com/digital 7 ;dgi]ZbWj[ijcki[kcd[mik^h^immm$WjjhWYj_edicWdW][c[dj$Yec MUSEUM NEWS Picasso Museum closes for revamp The Picasso Museum in the Marais quarter of Paris, France, has closed its doors to the public for the next two years while it undergoes a revamp. Doubling the amount of exhibition space available in the 17th century mansion to more than 2,000sq m (21,500sq ft) will allow the current display of only 300 works of art to be expanded to include a more of the museum’s 5,000-strong collection. The visitor areas will also be remod- elled to enhance educational value for The new wing covers an area of 16,700sq m families.
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